Our core platform is free, flexible, and amplified by a global community. The freedom of open-source means you retain full ownership of your store’s content and data forever.
Whether you’re launching a business, taking brick-and-mortar retail online, or developing sites for clients, use WooCommerce for a store that powerfully blends content and commerce.
- **Create beautiful, enticing storefronts** with [themes](https://woocommerce.com/product-category/themes/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing) suited to your brand and industry.
- **Customize pages in minutes** using modular [product blocks](https://docs.woocommerce.com/document/woocommerce-blocks/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing).
- Showcase physical and digital goods, product variations, custom configurations, instant downloads, and affiliate items. [Bookings](https://woocommerce.com/products/woocommerce-bookings/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing), [memberships](https://woocommerce.com/products/woocommerce-memberships/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing), [subscriptions](https://woocommerce.com/products/woocommerce-subscriptions/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing), and [dynamic pricing](https://woocommerce.com/products/dynamic-pricing/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing) rules are only an extension away.
- **Rise to the top of search results** by leveraging [WordPress’ SEO advantage](https://www.searchenginejournal.com/wordpress-best-cms-seo/).
Built-in tools and popular integrations help you efficiently manage your business operations. Many services are free to add with a single click via the optional [Setup Wizard](https://docs.woocommerce.com/document/woocommerce-setup-wizard/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing).
- **Choose how you want to get paid**. Conveniently manage payments from the comfort of your store with [WooCommerce Payments](https://woocommerce.com/payments/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing) (U.S.-only). Securely accept cards, mobile wallets, bank transfers, and cash thanks to [100+ payment gateways](https://woocommerce.com/product-category/woocommerce-extensions/payment-gateways/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing) – including [Stripe](https://woocommerce.com/products/stripe/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing), [PayPal](https://woocommerce.com/products/woocommerce-gateway-paypal-checkout/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing), and [Square](https://woocommerce.com/products/square/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing).
- **Configure your shipping options**. Print USPS labels right from your dashboard and even schedule a pickup with [WooCommerce Shipping](https://woocommerce.com/products/shipping/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing) (U.S.-only). Connect with [well-known carriers](https://woocommerce.com/product-category/woocommerce-extensions/shipping-methods/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing) such as UPS, FedEx, and ShipStation – plus a wide variety of delivery, inventory, and fulfillment solutions for your locale.
- **Simplify sales tax**. Add [WooCommerce Tax](https://woocommerce.com/products/tax/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing) or [similar integrated services](https://woocommerce.com/product-category/woocommerce-extensions/tax?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing) to make automated calculations a reality.
WooCommerce means business. Keep tabs on the performance metrics most important to you with [WooCommerce Admin](https://wordpress.org/plugins/woocommerce-admin/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing) – a powerful, customizable central dashboard for your store.
Expand your audience across marketing and social channels with [Google Ads](https://woocommerce.com/products/google-ads/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing), [HubSpot](https://woocommerce.com/products/hubspot-for-woocommerce/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing), [Mailchimp](https://woocommerce.com/products/mailchimp-for-woocommerce/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing), and [Facebook](https://woocommerce.com/products/facebook/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing) integrations. You can always check out the in-dashboard [Marketing Hub](https://docs.woocommerce.com/document/marketing-hub/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing) for fresh ideas and tips to help you succeed.
Enhance store functionality with hundreds of free and paid extensions from the [official WooCommerce Marketplace](https://woocommerce.com/products/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing). Our developers [vet each new extension](https://docs.woocommerce.com/document/marketplace-overview/#section-6?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing) and regularly review existing inventory to maintain Marketplace quality standards. We are actively [looking for products that help store builders create successful stores](https://docs.woocommerce.com/document/marketplace-overview/#section-2?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing).
Manage your store from anywhere with the free WooCommerce [mobile app](https://woocommerce.com/mobile/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing) (Android and iOS). Spoiler alert: Keep an ear out for the slightly addictive "cha-ching" notification sound each time you make a new sale!
If you opt to share [usage data](https://woocommerce.com/usage-tracking/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing) with us, you can feel confident knowing that it’s anonymized and kept secure. Choose to opt-out at any time without impacting your store.
Unlike hosted eCommerce solutions, WooCommerce store data is future-proof; should you wish to migrate to a different platform, you’re free to export all your content and take your site wherever you choose. No restrictions.
Developers can use WooCommerce to create, customize, and scale a store to meet a client’s exact specifications, making enhancements through extensions or custom solutions.
- Leverage [hooks and filters](https://docs.woocommerce.com/document/introduction-to-hooks-actions-and-filters/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing) to modify or create functionality.
- Integrate virtually any service using a robust [REST API](https://docs.woocommerce.com/document/woocommerce-rest-api/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing) and webhooks.
- Design and build custom content blocks with React.
- [Inspect and modify](https://docs.woocommerce.com/documentation/plugins/woocommerce/woocommerce-codex/extending/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing) any aspect of the core plugin code.
- Speed up development with a lightning-fast [CLI](https://woocommerce.github.io/code-reference/classes/wc-cli-rest-command.html?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing).
The core platform is tested rigorously and often, supported by a dedicated development team working across time zones. Comprehensive documentation is updated with each release, empowering you to build exactly the store required.
There are [WooCommerce Meetups](https://woocommerce.com/meetups/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing) in locations around the world that you can attend for free and even get involved in running. These events are a great way to learn from others, share your expertise, and connect with like-minded folks.
WooCommerce is developed and supported by Automattic, the creators of WordPress.com and Jetpack. We also have hundreds of independent contributors, and there’s always room for more. Head to the [WooCommerce GitHub Repository](https://github.com/woocommerce/woocommerce?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing) to find out how you can pitch in.
WooCommerce is translated into multiple languages, including Danish, Ukrainian, and Persian. Help localize WooCommerce even further by adding your locale – visit [translate.wordpress.org](https://translate.wordpress.org/projects/wp-plugins/woocommerce/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing).
For help setting up and configuring WooCommerce, please refer to [Getting Started](https://docs.woocommerce.com/documentation/plugins/woocommerce/getting-started/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing) and the [New WooCommerce Store Owner Guide](https://woocommerce.com/guides/new-store/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing).
For extending or theming WooCommerce, see our [codex](https://docs.woocommerce.com/documentation/plugins/woocommerce/woocommerce-codex/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing), as well as the [Plugin Developer Handbook](https://docs.woocommerce.com/document/create-a-plugin/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing).
If you get stuck, you can ask for help in the [WooCommerce Support Forum](https://wordpress.org/support/plugin/woocommerce/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing) by following [these guidelines](https://wordpress.org/support/topic/guide-to-the-woocommerce-forum/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing), reach out via the [WooCommerce Community Slack](https://woocommerce.com/community-slack/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing), or post in the [WooCommerce Community group](https://www.facebook.com/groups/advanced.woocommerce?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing) on Facebook.
For assistance with paid extensions from the WooCommerce.com Marketplace: first, review our [self-service troubleshooting guide](https://docs.woocommerce.com/document/woocommerce-self-service-guide/). If the problem persists, kindly log a support ticket via [our helpdesk](https://woocommerce.com/my-account/create-a-ticket/). Our dedicated Happiness Engineers aim to respond within 24 hours.
First, troubleshoot common login issues using this helpful [step-by-step guide](https://docs.woocommerce.com/document/log-into-woocommerce-com-with-wordpress-com/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing). Still not working? [Get in touch with us](https://woocommerce.com/contact-us/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing).
Yes! WooCommerce will work with any theme but may require some additional styling. If you’re looking for a theme featuring deep WooCommerce integration, we recommend [Storefront](https://woocommerce.com/storefront/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing).
We have a detailed guide on [How To Update WooCommerce](https://docs.woocommerce.com/document/how-to-update-woocommerce/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing).
Start by diagnosing the issue using our helpful [troubleshooting guide](https://docs.woocommerce.com/documentation/get-help/troubleshooting-get-help/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing).
If you noticed the error after updating a theme or plugin, there might be compatibility issues between it and WooCommerce. If the issue appeared after updating WooCommerce, there could be a conflict between WooCommerce and an outdated theme or plugin.
In both instances, we recommend running a conflict test using [Health Check](https://docs.woocommerce.com/document/troubleshooting-using-health-check/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing) (which allows you to disable themes and plugins without affecting your visitors) or troubleshooting the issue using a [staging site](https://docs.woocommerce.com/document/how-to-test-for-conflicts/#section-3?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing).
Report bugs on the [WooCommerce GitHub repository](https://github.com/woocommerce/woocommerce/issues?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing). You can also notify us via our support forum – be sure to search the forums to confirm that the error has not already been reported.
Request new features and extensions and vote on existing suggestions on our official [ideas board](https://ideas.woocommerce.com/forums/133476-woocommerce?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing). Our Product teams regularly review requests and consider them valuable for product planning.
Yes, you can! Join in on our [GitHub repository](https://github.com/woocommerce/woocommerce/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing) and follow the [development blog](https://woocommerce.wordpress.com/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing) to stay up-to-date with everything happening in the project.
Extensive [WooCommerce REST API Documentation](https://woocommerce.github.io/woocommerce-rest-api-docs/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing) is available on GitHub.
Check out [Frequently Asked Questions](https://docs.woocommerce.com/document/frequently-asked-questions/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing) for more.
Visit the [WooCommerce server requirements documentation](https://docs.woocommerce.com/document/server-requirements/?utm_source=wp%20org%20repo%20listing&utm_content=3.6) for a detailed list of server requirements.
= Automatic installation =
Automatic installation is the easiest option -- WordPress will handles the file transfer, and you won’t need to leave your web browser. To do an automatic install of WooCommerce, log in to your WordPress dashboard, navigate to the Plugins menu, and click “Add New.”
In the search field type “WooCommerce,” then click “Search Plugins.” Once you’ve found us, you can view details about it such as the point release, rating, and description. Most importantly of course, you can install it by! Click “Install Now,” and WordPress will take it from there.
Manual installation method requires downloading the WooCommerce plugin and uploading it to your web server via your favorite FTP application. The WordPress codex contains [instructions on how to do this here](https://wordpress.org/support/article/managing-plugins/#manual-plugin-installation).
Automatic updates should work smoothly, but we still recommend you back up your site.
If you encounter issues with the shop/category pages after an update, flush the permalinks by going to WordPress > Settings > Permalinks and hitting “Save.” That should return things to normal.
= Sample data =
WooCommerce comes with some sample data you can use to see how products look; import sample_products.xml via the [WordPress importer](https://wordpress.org/plugins/wordpress-importer/). You can also use the core [CSV importer](https://docs.woocommerce.com/document/product-csv-importer-exporter/?utm_source=wp%20org%20repo%20listing&utm_content=3.6) or our [CSV Import Suite extension](https://woocommerce.com/products/product-csv-import-suite/?utm_source=wp%20org%20repo%20listing&utm_content=3.6) to import sample_products.csv
4.0 is a major update. Make a full site backup, update your theme and extensions, and [review update best practices](https://docs.woocommerce.com/document/how-to-update-your-site) before upgrading.