woocommerce/classes/integrations/google-analytics/class-wc-google-analytics.php

<?php
/**
 * Google Analytics Integration
 * 
 * Allows tracking code to be inserted into store pages.
 *
 * @class 		WC_Google_Analytics
 * @package		WooCommerce
 * @category	Integrations
 * @author		WooThemes
 */
class WC_Google_Analytics extends WC_Integration {
		
	public function __construct() { 
        $this->id					= 'google_analytics';
        $this->method_title     	= __( 'Google Analytics', 'woocommerce' );
        $this->method_description	= __( 'Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a website.', 'woocommerce' );
		
		// Load the form fields.
		$this->init_form_fields();
		
		// Load the settings.
		$this->init_settings();

		// Define user set variables
		$this->ga_id 							= $this->settings['ga_id'];
		$this->ga_standard_tracking_enabled 	= $this->settings['ga_standard_tracking_enabled'];
		$this->ga_ecommerce_tracking_enabled 	= $this->settings['ga_ecommerce_tracking_enabled'];
		$this->ga_event_tracking_enabled		= $this->settings['ga_event_tracking_enabled'];
		
		// Actions
		add_action( 'woocommerce_update_options_integration_google_analytics', array( &$this, 'process_admin_options') );
		
		// Tracking code
		add_action( 'wp_footer', array( &$this, 'google_tracking_code' ) );
		add_action( 'woocommerce_thankyou', array( &$this, 'ecommerce_tracking_code' ) );
		
		// Event tracking code
		add_action( 'woocommerce_after_add_to_cart_button', array( &$this, 'add_to_cart' ) );
		add_action( 'woocommerce_after_shop_loop', array( &$this, 'loop_add_to_cart' ) );
    } 
    
	/**
     * Initialise Settings Form Fields
     */
    function init_form_fields() {
    
    	$this->form_fields = array( 
			'ga_id' => array(  
				'title' 			=> __('Google Analytics ID', 'woocommerce'),
				'description' 		=> __('Log into your google analytics account to find your ID. e.g. <code>UA-XXXXX-X</code>', 'woocommerce'),
				'type' 				=> 'text',
		    	'default' 			=> get_option('woocommerce_ga_id') // Backwards compat
			),
			'ga_standard_tracking_enabled' => array(  
				'title' 			=> __('Tracking code', 'woocommerce'),
				'label' 			=> __('Add tracking code to your site\'s footer. You don\'t need to enable this if using a 3rd party analytics plugin.', 'woocommerce'),
				'type' 				=> 'checkbox',
				'checkboxgroup'		=> 'start',
				'default' 			=> get_option('woocommerce_ga_standard_tracking_enabled') ? get_option('woocommerce_ga_standard_tracking_enabled') : 'no'  // Backwards compat
			),
			'ga_ecommerce_tracking_enabled' => array(
				'label' 			=> __('Add eCommerce tracking code to the thankyou page', 'woocommerce'),
				'type' 				=> 'checkbox',
				'checkboxgroup'		=> '',
				'default' 			=> get_option('woocommerce_ga_ecommerce_tracking_enabled') ? get_option('woocommerce_ga_ecommerce_tracking_enabled') : 'no'  // Backwards compat
			),
			'ga_event_tracking_enabled' => array(
				'label' 			=> __('Add event tracking code for add to cart actions', 'woocommerce'),
				'type' 				=> 'checkbox',
				'checkboxgroup'		=> 'end',
				'default' 			=> 'no'
			)
		);
		
    } // End init_form_fields()
    
	/**
	 * Google Analytics standard tracking
	 **/
	function google_tracking_code() {
		global $woocommerce;
		
		if ( is_admin() || current_user_can('manage_options') || $this->ga_standard_tracking_enabled == "no" ) return;
		
		$tracking_id = $this->ga_id;
		
		if ( ! $tracking_id ) return;
		
		$loggedin 	= ( is_user_logged_in() ) ? 'yes' : 'no';
		if ( is_user_logged_in() ) {
			$user_id 		= get_current_user_id();
			$current_user 	= get_user_by('id', $user_id);
			$username 		= $current_user->user_login;
		} else {
			$user_id 		= '';
			$username 		= __('Guest', 'woocommerce');
		}
		
		$woocommerce->add_inline_js("
		
			var _gaq = _gaq || [];
			_gaq.push(
				['_setAccount', '" . $tracking_id . "'],
				['_setCustomVar', 1, 'logged-in', '" . $loggedin . "', 1],
				['_setCustomVar', 2, 'user-id', '" . $user_id . "', 1],
				['_setCustomVar', 3, 'username', '" . $username . "', 1],
				['_trackPageview']
			);
			
			(function() {
				var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
				ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
				var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
			})();
	
		");
	}
	
	/**
	 * Google Analytics eCommerce tracking
	 **/
	function ecommerce_tracking_code( $order_id ) {
		global $woocommerce;
		
		if ( is_admin() || current_user_can('manage_options') || $this->ga_ecommerce_tracking_enabled == "no" ) return;
		
		$tracking_id = $this->ga_id;
		
		if ( ! $tracking_id ) return;
		
		// Doing eCommerce tracking so unhook standard tracking from the footer
		remove_action('wp_footer', array( &$this, 'google_tracking_code' ) );
		
		// Get the order and output tracking code
		$order = new WC_Order($order_id);
		
		$loggedin 	= (is_user_logged_in()) ? 'yes' : 'no';
		if (is_user_logged_in()) {
			$user_id 		= get_current_user_id();
			$current_user 	= get_user_by('id', $user_id);
			$username 		= $current_user->user_login;
		} else {
			$user_id 		= '';
			$username 		= __('Guest', 'woocommerce');
		}
		
		$code = "
			var _gaq = _gaq || [];
			
			_gaq.push(
				['_setAccount', '" . $tracking_id . "'],
				['_setCustomVar', 1, 'logged-in', '" . $loggedin . "', 1],
				['_setCustomVar', 2, 'user-id', '" . $user_id . "', 1],
				['_setCustomVar', 3, 'username', '" . $username . "', 1],
				['_trackPageview']
			);
			
			_gaq.push(['_addTrans',
				'" . $order_id . "',           		// order ID - required
				'" . get_bloginfo( 'name' ) . "',  	// affiliation or store name
				'" . $order->order_total . "',   	// total - required
				'" . $order->get_total_tax() . "',  // tax
				'" . $order->get_shipping() . "',	// shipping
				'" . $order->billing_city . "',     // city
				'" . $order->billing_state . "',    // state or province
				'" . $order->billing_country . "'   // country
			]);
		";
			
		// Order items
		if ( $order->get_items() ) {
			foreach ( $order->get_items() as $item ) {
				$_product = $order->get_product_from_item( $item );
				
				$code .= "_gaq.push(['_addItem',";
				$code .= "'" . $order_id . "',";
				$code .= "'" . ( ( ! empty( $_product->sku ) ) ? __('SKU:', 'woocommerce') . ' ' . $_product->sku : $_product->id ) . "',";
				$code .= "'" . $item['name'] . "',";
				
				if ( isset( $_product->variation_data ) ) {
				
					$code .= "'" . woocommerce_get_formatted_variation( $_product->variation_data, true ) . "',";
				
				} else {
					$out = array();
					$categories = get_the_terms($_product->id, 'product_cat');
					if ( $categories ) {
						foreach ( $categories as $category ){
							$out[] = $category->name;
						}
					}
					$code .= "'" . join( "/", $out) . "',";
				}

				$code .= "'" . ( $item['line_total'] / $item['qty'] ) . "',";
				$code .= "'" . $item['qty'] . "'";
				$code .= "]);";
			}
		}
		
		$code .= "
			_gaq.push(['_trackTrans']); 					// submits transaction to the Analytics servers
			
			(function() {
				var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
				ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
				var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
			})();
		";
		
		$woocommerce->add_inline_js( $code );
	}
	
	/**
	 * Google Analytics event tracking for single product add to cart
	 *
	 **/
	function add_to_cart() {
		
		if ( $this->disable_tracking( $this->ga_event_tracking_enabled ) ) return;
		if ( ! is_single() ) return;
		
		global $product;
		
		$parameters = array();
		// Add single quotes to allow jQuery to be substituted into _trackEvent parameters
		$parameters['category'] = "'" . __( 'Products', 'woocommerce' ) . "'";
		$parameters['action'] = "'" . __( 'Add to Cart', 'woocommerce' ) . "'";
		$parameters['label'] = "'#" . esc_js( $product->id ) . "'";
		
		$this->event_tracking_code( $parameters, '.single_add_to_cart_button' );
	}
	
	/**
	 * Google Analytics event tracking for loop add to cart
	 *
	 **/
	function loop_add_to_cart() {
		
		if ( $this->disable_tracking( $this->ga_event_tracking_enabled ) ) return;
		
		$parameters = array();
		// Add single quotes to allow jQuery to be substituted into _trackEvent parameters
		$parameters['category'] = "'" . __( 'Products', 'woocommerce' ) . "'";
		$parameters['action'] 	= "'" . __( 'Add to Cart', 'woocommerce' ) . "'";
		$parameters['label'] 	= "'#' + $(this).attr('data-product_id')"; // Product ID
		
		$this->event_tracking_code( $parameters, '.add_to_cart_button' );
	}
	
	/**
	 * Google Analytics event tracking for loop add to cart
	 * 
	 * @param array $parameters - associative array of _trackEvent parameters
	 * @param string $selector - jQuery selector for binding click event
	 **/
	private function event_tracking_code( $parameters, $selector ) {
		global $woocommerce;
		
		$parameters = apply_filters( 'woocommerce_ga_event_tracking_parameters', $parameters );
		
		$woocommerce->add_inline_js("
			$('" . $selector . "').click(function() {
				" . sprintf( "_gaq.push(['_trackEvent', %s, %s, %s]);", $parameters['category'], $parameters['action'], $parameters['label'] ) . "
			});
		");
	}
	
	private function disable_tracking( $type ) {
		
		if( is_admin() || current_user_can( 'manage_options' ) || ( ! $this->ga_id ) || 'no' == $type ) return true;
		
	}
	
}

/**
 * Add the integration to WooCommerce
 **/
function add_google_analytics_integration( $integrations ) {
	$integrations[] = 'WC_Google_Analytics'; return $integrations;
}
add_filter('woocommerce_integrations', 'add_google_analytics_integration' );