diff --git a/plugins/woocommerce/changelog/abstract-wc-products b/plugins/woocommerce/changelog/abstract-wc-products
new file mode 100644
index 00000000000..6f558e5096f
--- /dev/null
+++ b/plugins/woocommerce/changelog/abstract-wc-products
@@ -0,0 +1,4 @@
+Significance: patch
+Type: enhancement
+
+Fixed visibility and tax values convert to lowercase as issue facing in importing.
diff --git a/plugins/woocommerce/includes/abstracts/abstract-wc-product.php b/plugins/woocommerce/includes/abstracts/abstract-wc-product.php
index 16d87eac306..861180bbf68 100644
--- a/plugins/woocommerce/includes/abstracts/abstract-wc-product.php
+++ b/plugins/woocommerce/includes/abstracts/abstract-wc-product.php
@@ -781,7 +781,9 @@ class WC_Product extends WC_Abstract_Legacy_Product {
 	 * @param  string $visibility Options: 'hidden', 'visible', 'search' and 'catalog'.
 	 */
 	public function set_catalog_visibility( $visibility ) {
-		$options = array_keys( wc_get_product_visibility_options() );
+		$options    = array_keys( wc_get_product_visibility_options() );
+		$visibility = in_array( $visibility, $options, true ) ? $visibility : strtolower( $visibility );
+
 		if ( ! in_array( $visibility, $options, true ) ) {
 			$this->error( 'product_invalid_catalog_visibility', __( 'Invalid catalog visibility option.', 'woocommerce' ) );
 		}
@@ -911,6 +913,8 @@ class WC_Product extends WC_Abstract_Legacy_Product {
 			$status = 'taxable';
 		}
 
+		$status = strtolower( $status );
+
 		if ( ! in_array( $status, $options, true ) ) {
 			$this->error( 'product_invalid_tax_status', __( 'Invalid product tax status.', 'woocommerce' ) );
 		}