diff --git a/admin/woocommerce-admin-settings-forms.php b/admin/woocommerce-admin-settings-forms.php
index 8718c5edd8e..f881725a9c6 100644
--- a/admin/woocommerce-admin-settings-forms.php
+++ b/admin/woocommerce-admin-settings-forms.php
@@ -241,7 +241,7 @@ function woocommerce_admin_fields($options) {
                         <?php
                         foreach ($value['options'] as $key => $val) {
                         ?>
-                            <option value="<?php echo esc_attr( $key ); ?>" <?php if (get_option($value['id']) == $key) { ?> selected="selected" <?php } ?>><?php echo ucfirst($val) ?></option>
+                            <option value="<?php echo esc_attr( $key ); ?>" <?php if (get_option($value['id']) == $key) { ?> selected="selected" <?php } ?>><?php echo $val ?></option>
                         <?php
                         }
                         ?>