diff --git a/plugins/woocommerce/changelog/fix-site-visibility-badge b/plugins/woocommerce/changelog/fix-site-visibility-badge
new file mode 100644
index 00000000000..ea310491096
--- /dev/null
+++ b/plugins/woocommerce/changelog/fix-site-visibility-badge
@@ -0,0 +1,4 @@
+Significance: patch
+Type: fix
+
+Put site visibility badge behind the launch your store feature flag
diff --git a/plugins/woocommerce/src/Internal/ComingSoon/ComingSoonAdminBarBadge.php b/plugins/woocommerce/src/Internal/ComingSoon/ComingSoonAdminBarBadge.php
index 0b65041e322..082944cd3b6 100644
--- a/plugins/woocommerce/src/Internal/ComingSoon/ComingSoonAdminBarBadge.php
+++ b/plugins/woocommerce/src/Internal/ComingSoon/ComingSoonAdminBarBadge.php
@@ -4,6 +4,8 @@ declare( strict_types = 1 );
 
 namespace Automattic\WooCommerce\Internal\ComingSoon;
 
+use Automattic\WooCommerce\Admin\Features\Features;
+
 /**
  * Adds hooks to add a badge to the WordPress admin bar showing site visibility.
  */
@@ -27,6 +29,11 @@ class ComingSoonAdminBarBadge {
 	 * @param WP_Admin_Bar $wp_admin_bar The WP_Admin_Bar instance.
 	 */
 	public function site_visibility_badge( $wp_admin_bar ) {
+		// Early exit if LYS feature is disabled.
+		if ( ! Features::is_enabled( 'launch-your-store' ) ) {
+			return;
+		}
+
 		$labels = array(
 			'coming-soon'       => __( 'Coming soon', 'woocommerce' ),
 			'store-coming-soon' => __( 'Store coming soon', 'woocommerce' ),
@@ -60,6 +67,11 @@ class ComingSoonAdminBarBadge {
 	 * @internal
 	 */
 	public function output_css() {
+		// Early exit if LYS feature is disabled.
+		if ( ! Features::is_enabled( 'launch-your-store' ) ) {
+			return;
+		}
+
 		if ( is_admin_bar_showing() ) {
 			echo '<style>
 				#wpadminbar .quicklinks #wp-admin-bar-woocommerce-site-visibility-badge {