diff --git a/packages/js/internal-style-build/abstracts/_variables.scss b/packages/js/internal-style-build/abstracts/_variables.scss
index 73155c89baf..812b09a7464 100644
--- a/packages/js/internal-style-build/abstracts/_variables.scss
+++ b/packages/js/internal-style-build/abstracts/_variables.scss
@@ -45,6 +45,7 @@ $alert-green: $valid-green;
 $adminbar-height: 32px;
 $adminbar-height-mobile: 46px;
 $admin-menu-width: 160px;
+$admin-menu-width-collapsed: 36px;
 
 // wp-admin colors
 $wp-admin-background: #f1f1f1;
diff --git a/plugins/woocommerce-admin/client/products/add-product-page.tsx b/plugins/woocommerce-admin/client/products/add-product-page.tsx
index 6b0ab353f11..7702b9e5ac8 100644
--- a/plugins/woocommerce-admin/client/products/add-product-page.tsx
+++ b/plugins/woocommerce-admin/client/products/add-product-page.tsx
@@ -8,6 +8,7 @@ import { useEffect } from '@wordpress/element';
  * Internal dependencies
  */
 import { ProductForm } from './product-form';
+import { ProductTourContainer } from './tour';
 import './product-page.scss';
 
 const AddProductPage: React.FC = () => {
@@ -18,6 +19,7 @@ const AddProductPage: React.FC = () => {
 	return (
 		<div className="woocommerce-add-product">
 			<ProductForm />
+			<ProductTourContainer />
 		</div>
 	);
 };
diff --git a/plugins/woocommerce-admin/client/products/tour/index.tsx b/plugins/woocommerce-admin/client/products/tour/index.tsx
new file mode 100644
index 00000000000..4aaf84f546c
--- /dev/null
+++ b/plugins/woocommerce-admin/client/products/tour/index.tsx
@@ -0,0 +1 @@
+export * from './product-tour-container';
diff --git a/plugins/woocommerce-admin/client/products/tour/product-tour-container.tsx b/plugins/woocommerce-admin/client/products/tour/product-tour-container.tsx
new file mode 100644
index 00000000000..86bec8ccbc8
--- /dev/null
+++ b/plugins/woocommerce-admin/client/products/tour/product-tour-container.tsx
@@ -0,0 +1,21 @@
+/**
+ * Internal dependencies
+ */
+import { ProductTour } from './product-tour';
+import { ProductTourModal } from './product-tour-modal';
+import { useProductTour } from './use-product-tour';
+
+export const ProductTourContainer: React.FC = () => {
+	const { dismissModal, endTour, isModalHidden, isTouring, startTour } =
+		useProductTour();
+
+	if ( isTouring ) {
+		return <ProductTour onClose={ endTour } />;
+	}
+
+	if ( isModalHidden ) {
+		return null;
+	}
+
+	return <ProductTourModal onClose={ dismissModal } onStart={ startTour } />;
+};
diff --git a/plugins/woocommerce-admin/client/products/tour/product-tour-modal.scss b/plugins/woocommerce-admin/client/products/tour/product-tour-modal.scss
new file mode 100644
index 00000000000..c515f50e2f4
--- /dev/null
+++ b/plugins/woocommerce-admin/client/products/tour/product-tour-modal.scss
@@ -0,0 +1,76 @@
+.woocommerce-product-tour-modal {
+	max-width: 400px;
+	position: fixed;
+	left: $admin-menu-width + $gap-large;
+	bottom: $gap-large;
+	// This puts the modal on top of the RichTextEditor toolbars.
+	z-index: 31;
+
+	@include breakpoint( '<960px' ) {
+		left: $admin-menu-width-collapsed + $gap-large;
+	}
+
+	@include breakpoint( '<782px' ) {
+		display: none;
+	}
+
+	.components-modal__content {
+		display: flex;
+		flex-direction: column;
+		margin: 0;
+		padding: 0;
+	}
+
+	.components-modal__header {
+		position: static;
+		padding-top: $gap;
+		padding-left: $gap;
+		padding-right: $gap;
+		height: auto;
+
+		.components-button {
+			position: absolute;
+			top: $gap;
+			right: $gap;
+			left: auto;
+		}
+
+		.components-modal__header-heading {
+			font-size: 16px;
+			line-height: 24px;
+		}
+	}
+
+	.woocommerce-product-tour-modal__header-img {
+		background: #c5d9ed;
+		order: -1;
+		padding: 28px 28px 0 28px;
+
+		img {
+			max-width: 286px;
+			display: block;
+			margin: 0 auto;
+		}
+	}
+
+	.woocommerce-product-tour-modal__content {
+		padding: $gap-smaller $gap $gap $gap;
+
+		> p:first-child {
+			margin-top: 0;
+		}
+	}
+
+	.woocommerce-product-tour-modal__actions {
+		text-align: right;
+		margin-top: 28px;
+
+		button {
+			margin-left: $gap-smaller;
+		}
+	}
+}
+
+.woocommerce-product-tour-modal__overlay {
+	position: static;
+}
diff --git a/plugins/woocommerce-admin/client/products/tour/product-tour-modal.tsx b/plugins/woocommerce-admin/client/products/tour/product-tour-modal.tsx
new file mode 100644
index 00000000000..95a60b2997a
--- /dev/null
+++ b/plugins/woocommerce-admin/client/products/tour/product-tour-modal.tsx
@@ -0,0 +1,60 @@
+/**
+ * External dependencies
+ */
+import { __ } from '@wordpress/i18n';
+import { Button, Modal } from '@wordpress/components';
+
+/**
+ * Internal dependencies
+ */
+import ProductTourImage from './product-tour.png';
+import './product-tour-modal.scss';
+
+type ProductTourModalProps = {
+	onClose: () => void;
+	onStart: () => void;
+};
+
+export const ProductTourModal: React.FC< ProductTourModalProps > = ( {
+	onClose,
+	onStart,
+} ) => {
+	return (
+		<Modal
+			bodyOpenClassName={ 'woocommerce-product-tour-modal__modal-open' }
+			className="woocommerce-product-tour-modal"
+			onRequestClose={ () => onClose() }
+			overlayClassName="woocommerce-product-tour-modal__overlay"
+			shouldCloseOnClickOutside={ false }
+			title={ __( 'Meet the product editing form', 'woocommerce' ) }
+		>
+			<div className="woocommerce-product-tour-modal__header-img">
+				<img
+					src={ ProductTourImage }
+					alt={ __( 'Product editing tour', 'woocommerce' ) }
+				/>
+			</div>
+			<div className="woocommerce-product-tour-modal__content">
+				<p>
+					{ __(
+						'Let us show you how to navigate the form and create this product from start to finish in no time.',
+						'woocommerce'
+					) }
+				</p>
+				<div className="woocommerce-product-tour-modal__actions">
+					<Button variant="tertiary" onClick={ () => onClose() }>
+						{ __( "I'll explore on my own", 'woocommerce' ) }
+					</Button>
+					<Button
+						variant="primary"
+						onClick={ () => {
+							onStart();
+						} }
+					>
+						{ __( 'Show me around (10s)', 'woocommerce' ) }
+					</Button>
+				</div>
+			</div>
+		</Modal>
+	);
+};
diff --git a/plugins/woocommerce-admin/client/products/tour/product-tour.png b/plugins/woocommerce-admin/client/products/tour/product-tour.png
new file mode 100644
index 00000000000..858df4b9322
Binary files /dev/null and b/plugins/woocommerce-admin/client/products/tour/product-tour.png differ
diff --git a/plugins/woocommerce-admin/client/products/tour/product-tour.tsx b/plugins/woocommerce-admin/client/products/tour/product-tour.tsx
new file mode 100644
index 00000000000..3d6d272acc6
--- /dev/null
+++ b/plugins/woocommerce-admin/client/products/tour/product-tour.tsx
@@ -0,0 +1,96 @@
+/**
+ * External dependencies
+ */
+import { __ } from '@wordpress/i18n';
+import { TourKit, TourKitTypes } from '@woocommerce/components';
+
+type ProductTourProps = {
+	onClose: () => void;
+};
+
+export const ProductTour: React.FC< ProductTourProps > = ( { onClose } ) => {
+	const tourConfig: TourKitTypes.WooConfig = {
+		placement: 'auto',
+		options: {
+			effects: {
+				spotlight: {
+					interactivity: {
+						enabled: false,
+					},
+				},
+				liveResize: {
+					mutation: true,
+					resize: true,
+				},
+			},
+		},
+		steps: [
+			{
+				referenceElements: {
+					desktop: `.woocommerce-product-form-tab__general .woocommerce-form-section__content`,
+				},
+				meta: {
+					name: 'story',
+					heading: __(
+						'📣 Tell a story about your product',
+						'woocommerce'
+					),
+					descriptions: {
+						desktop: __(
+							'The product form will help you describe your product field by field—from basic details like name and description to attributes the customers can use to find it on your store.',
+							'woocommerce'
+						),
+					},
+				},
+			},
+			{
+				referenceElements: {
+					desktop: `#tab-panel-0-pricing`,
+				},
+				meta: {
+					name: 'tabs',
+					heading: __( '✍️ Set up pricing & more', 'woocommerce' ),
+					descriptions: {
+						desktop: __(
+							'When done, use the tabs to switch between other details and settings. In the future, you’ll also find here extensions and plugins.',
+							'woocommerce'
+						),
+					},
+				},
+			},
+			{
+				referenceElements: {
+					desktop: `.woocommerce-product-form-actions`,
+				},
+				meta: {
+					name: 'actions',
+					heading: __( '🔍 Preview and publish', 'woocommerce' ),
+					descriptions: {
+						desktop: __(
+							'With all the details in place, use the buttons at the top to easily preview and publish your product. Click the arrow button for more options.',
+							'woocommerce'
+						),
+					},
+				},
+			},
+			{
+				referenceElements: {
+					desktop: `.woocommerce-product-form-more-menu`,
+				},
+				meta: {
+					name: 'more',
+					heading: __( '⚙️ Looking for more?', 'woocommerce' ),
+					descriptions: {
+						desktop: __(
+							'If the form doesn’t yet have all the feautures you need—it’s still in development—you can switch to the classic editor anytime.',
+							'woocommerce'
+						),
+					},
+				},
+			},
+		],
+		closeHandler: onClose,
+	};
+
+	return <TourKit config={ tourConfig }></TourKit>;
+};
diff --git a/plugins/woocommerce-admin/client/products/tour/test/product-tour-container.spec.tsx b/plugins/woocommerce-admin/client/products/tour/test/product-tour-container.spec.tsx
new file mode 100644
index 00000000000..17d236ae1fe
--- /dev/null
+++ b/plugins/woocommerce-admin/client/products/tour/test/product-tour-container.spec.tsx
@@ -0,0 +1,94 @@
+/**
+ * External dependencies
+ */
+import userEvent from '@testing-library/user-event';
+import { render } from '@testing-library/react';
+
+/**
+ * Internal dependencies
+ */
+import { ProductTourContainer } from '../';
+import { useProductTour } from '../use-product-tour';
+
+const dismissModal = jest.fn();
+const endTour = jest.fn();
+const startTour = jest.fn();
+
+const defaultValues = {
+	dismissModal,
+	endTour,
+	isModalHidden: false,
+	isTouring: false,
+	startTour,
+};
+
+jest.mock( '../use-product-tour', () => {
+	return {
+		useProductTour: jest.fn(),
+	};
+} );
+
+const mockedUseProductTour = useProductTour as jest.Mock;
+
+describe( 'ProductTourContainer', () => {
+	it( 'should render the modal initially if not already hidden', () => {
+		mockedUseProductTour.mockImplementation( () => defaultValues );
+		const { getByText } = render( <ProductTourContainer /> );
+		expect(
+			getByText( 'Meet the product editing form' )
+		).toBeInTheDocument();
+	} );
+
+	it( 'should not render the modal when the tour has already started', () => {
+		mockedUseProductTour.mockImplementation( () => ( {
+			...defaultValues,
+			isTouring: true,
+		} ) );
+		const { queryByText } = render( <ProductTourContainer /> );
+		expect(
+			queryByText( 'Meet the product editing form' )
+		).not.toBeInTheDocument();
+		expect(
+			queryByText( 'Tell a story about your product' )
+		).not.toBeInTheDocument();
+	} );
+
+	it( 'should call startTour after clicking the button to begin the tour', () => {
+		mockedUseProductTour.mockImplementation( () => defaultValues );
+		const { getByText } = render( <ProductTourContainer /> );
+		userEvent.click( getByText( 'Show me around (10s)' ) );
+		expect( startTour ).toBeCalled();
+	} );
+
+	it( 'should call dismissModal after closing the modal', () => {
+		mockedUseProductTour.mockImplementation( () => defaultValues );
+		const { getByText } = render( <ProductTourContainer /> );
+		userEvent.click( getByText( "I'll explore on my own" ) );
+		expect( dismissModal ).toBeCalled();
+	} );
+
+	it( 'should call endTour after closing the tour', () => {
+		mockedUseProductTour.mockImplementation( () => ( {
+			...defaultValues,
+			isTouring: true,
+		} ) );
+		const { getByLabelText } = render( <ProductTourContainer /> );
+		userEvent.click( getByLabelText( 'Close Tour' ) );
+		expect( endTour ).toBeCalled();
+	} );
+
+	it( 'should not show tour or modal once tour is complete', () => {
+		mockedUseProductTour.mockImplementation( () => ( {
+			...defaultValues,
+			isTouring: false,
+			isModalHidden: true,
+		} ) );
+		const { queryByText } = render( <ProductTourContainer /> );
+		expect(
+			queryByText( 'Meet the product editing form' )
+		).not.toBeInTheDocument();
+		expect(
+			queryByText( 'Tell a story about your product' )
+		).not.toBeInTheDocument();
+	} );
+} );
diff --git a/plugins/woocommerce-admin/client/products/tour/test/use-product-tour.spec.tsx b/plugins/woocommerce-admin/client/products/tour/test/use-product-tour.spec.tsx
new file mode 100644
index 00000000000..6fc011e3f01
--- /dev/null
+++ b/plugins/woocommerce-admin/client/products/tour/test/use-product-tour.spec.tsx
@@ -0,0 +1,101 @@
+/**
+ * External dependencies
+ */
+import { act, renderHook } from '@testing-library/react-hooks';
+import { useDispatch, useSelect } from '@wordpress/data';
+
+/**
+ * Internal dependencies
+ */
+import { PRODUCT_TOUR_MODAL_HIDDEN, useProductTour } from '../use-product-tour';
+
+jest.mock( '@wordpress/data', () => {
+	// Require the original module to not be mocked...
+	const originalModule = jest.requireActual( '@wordpress/data' );
+
+	return {
+		__esModule: true, // Use it when dealing with esModules
+		...originalModule,
+		useDispatch: jest.fn().mockReturnValue( {} ),
+		useSelect: jest.fn().mockReturnValue( {} ),
+	};
+} );
+
+const mockedUseDispatch = useDispatch as jest.Mock;
+const mockedUseSelect = useSelect as jest.Mock;
+
+describe( 'useProductTour', () => {
+	it( 'should initially set the tour to hidden', () => {
+		const { result } = renderHook( () => useProductTour() );
+		expect( result.current.isTouring ).toBeFalsy();
+	} );
+
+	it( 'should update the tour state when starting the tour', () => {
+		const updateOptions = jest.fn();
+		mockedUseDispatch.mockImplementation( () => ( {
+			updateOptions,
+		} ) );
+		const { result } = renderHook( () => useProductTour() );
+		act( () => {
+			result.current.startTour();
+		} );
+		expect( result.current.isTouring ).toBeTruthy();
+	} );
+
+	it( 'should dismiss the modal when starting the tour', () => {
+		const updateOptions = jest.fn();
+		mockedUseDispatch.mockImplementation( () => ( {
+			updateOptions,
+		} ) );
+		const { result } = renderHook( () => useProductTour() );
+
+		act( () => {
+			result.current.startTour();
+		} );
+
+		expect( updateOptions ).toHaveBeenCalledWith( {
+			[ PRODUCT_TOUR_MODAL_HIDDEN ]: 'yes',
+		} );
+	} );
+
+	it( 'should update the tour state when ending the tour', () => {
+		const { result } = renderHook( () => useProductTour() );
+		act( () => {
+			result.current.startTour();
+			result.current.endTour();
+		} );
+		expect( result.current.isTouring ).toBeFalsy();
+	} );
+
+	it( 'should return true when the modal is hidden', () => {
+		mockedUseSelect.mockImplementation( () => ( {
+			isModalHidden: true,
+		} ) );
+		const { result } = renderHook( () => useProductTour() );
+		expect( result.current.isModalHidden ).toBeTruthy();
+	} );
+
+	it( 'should return false when the modal is hidden', () => {
+		mockedUseSelect.mockImplementation( () => ( {
+			isModalHidden: false,
+		} ) );
+		const { result } = renderHook( () => useProductTour() );
+		expect( result.current.isModalHidden ).toBeFalsy();
+	} );
+
+	it( 'should dismiss the modal when manually called', () => {
+		const updateOptions = jest.fn();
+		mockedUseDispatch.mockImplementation( () => ( {
+			updateOptions,
+		} ) );
+		const { result } = renderHook( () => useProductTour() );
+
+		act( () => {
+			result.current.dismissModal();
+		} );
+
+		expect( updateOptions ).toHaveBeenCalledWith( {
+			[ PRODUCT_TOUR_MODAL_HIDDEN ]: 'yes',
+		} );
+	} );
+} );
diff --git a/plugins/woocommerce-admin/client/products/tour/use-product-tour.ts b/plugins/woocommerce-admin/client/products/tour/use-product-tour.ts
new file mode 100644
index 00000000000..c8bd7dbec3b
--- /dev/null
+++ b/plugins/woocommerce-admin/client/products/tour/use-product-tour.ts
@@ -0,0 +1,50 @@
+/**
+ * External dependencies
+ */
+import { __ } from '@wordpress/i18n';
+import { OPTIONS_STORE_NAME } from '@woocommerce/data';
+import { useSelect, useDispatch } from '@wordpress/data';
+import { useState } from '@wordpress/element';
+
+export const PRODUCT_TOUR_MODAL_HIDDEN =
+	'woocommerce_product_tour_modal_hidden';
+
+export const useProductTour = () => {
+	const [ isTouring, setIsTouring ] = useState( false );
+	const { updateOptions } = useDispatch( OPTIONS_STORE_NAME );
+	const { isModalHidden } = useSelect( ( select ) => {
+		const { getOption, hasFinishedResolution } =
+			select( OPTIONS_STORE_NAME );
+
+		return {
+			isModalHidden:
+				getOption( PRODUCT_TOUR_MODAL_HIDDEN ) === 'yes' ||
+				! hasFinishedResolution( 'getOption', [
+					PRODUCT_TOUR_MODAL_HIDDEN,
+				] ),
+		};
+	} );
+
+	const dismissModal = () => {
+		updateOptions( {
+			[ PRODUCT_TOUR_MODAL_HIDDEN ]: 'yes',
+		} );
+	};
+
+	const endTour = () => {
+		setIsTouring( false );
+	};
+
+	const startTour = () => {
+		dismissModal();
+		setIsTouring( true );
+	};
+
+	return {
+		dismissModal,
+		endTour,
+		isModalHidden,
+		isTouring,
+		startTour,
+	};
+};
diff --git a/plugins/woocommerce/changelog/add-36322 b/plugins/woocommerce/changelog/add-36322
new file mode 100644
index 00000000000..0f45f7d8cb3
--- /dev/null
+++ b/plugins/woocommerce/changelog/add-36322
@@ -0,0 +1,4 @@
+Significance: minor
+Type: add
+
+Add product tour to new product management experience