diff --git a/packages/js/product-editor/changelog/add-37930 b/packages/js/product-editor/changelog/add-37930
new file mode 100644
index 00000000000..d30c812d598
--- /dev/null
+++ b/packages/js/product-editor/changelog/add-37930
@@ -0,0 +1,4 @@
+Significance: minor
+Type: add
+
+Remove AUTO-DRAFT in product name field on create new product page #37930
diff --git a/packages/js/product-editor/src/blocks/name/edit.tsx b/packages/js/product-editor/src/blocks/name/edit.tsx
index 75cb5e52b57..d1c257c6b22 100644
--- a/packages/js/product-editor/src/blocks/name/edit.tsx
+++ b/packages/js/product-editor/src/blocks/name/edit.tsx
@@ -159,7 +159,7 @@ export function Edit() {
 							'woocommerce'
 						) }
 						onChange={ setName }
-						value={ name || '' }
+						value={ name && name !== AUTO_DRAFT_NAME ? name : '' }
 						onBlur={ setSkuIfEmpty }
 					/>
 				</BaseControl>