diff --git a/includes/data-stores/class-wc-product-data-store-cpt.php b/includes/data-stores/class-wc-product-data-store-cpt.php
index 8d02961f52c..b1d6f160e6f 100644
--- a/includes/data-stores/class-wc-product-data-store-cpt.php
+++ b/includes/data-stores/class-wc-product-data-store-cpt.php
@@ -100,6 +100,7 @@ class WC_Product_Data_Store_CPT extends WC_Data_Store_WP implements WC_Object_Da
 			'menu_order'     => $product->get_menu_order(),
 			'post_date'      => gmdate( 'Y-m-d H:i:s', $product->get_date_created( 'edit' )->getOffsetTimestamp() ),
 			'post_date_gmt'  => gmdate( 'Y-m-d H:i:s', $product->get_date_created( 'edit' )->getTimestamp() ),
+			'post_name'      => $product->get_slug( 'edit' ),
 		) ), true );
 
 		if ( $id && ! is_wp_error( $id ) ) {
@@ -164,7 +165,7 @@ class WC_Product_Data_Store_CPT extends WC_Data_Store_WP implements WC_Object_Da
 		$changes = $product->get_changes();
 
 		// Only update the post when the post data changes.
-		if ( array_intersect( array( 'description', 'short_description', 'name', 'parent_id', 'reviews_allowed', 'status', 'menu_order', 'date_created', 'date_modified' ), array_keys( $changes ) ) ) {
+		if ( array_intersect( array( 'description', 'short_description', 'name', 'parent_id', 'reviews_allowed', 'status', 'menu_order', 'date_created', 'date_modified', 'slug' ), array_keys( $changes ) ) ) {
 			wp_update_post( array(
 				'ID'                => $product->get_id(),
 				'post_content'      => $product->get_description( 'edit' ),
@@ -178,6 +179,7 @@ class WC_Product_Data_Store_CPT extends WC_Data_Store_WP implements WC_Object_Da
 				'post_date_gmt'     => gmdate( 'Y-m-d H:i:s', $product->get_date_created( 'edit' )->getTimestamp() ),
 				'post_modified'     => isset( $changes['date_modified'] ) ? gmdate( 'Y-m-d H:i:s', $product->get_date_modified( 'edit' )->getOffsetTimestamp() ) : current_time( 'mysql' ),
 				'post_modified_gmt' => isset( $changes['date_modified'] ) ? gmdate( 'Y-m-d H:i:s', $product->get_date_modified( 'edit' )->getTimestamp() ) : current_time( 'mysql', 1 ),
+				'post_name'         => $product->get_slug( 'edit' ),
 			) );
 		}