diff --git a/src/Controllers/Version3/class-wc-rest-crud-controller.php b/src/Controllers/Version3/class-wc-rest-crud-controller.php
index 1c66e9bbd20..76447c2e9fc 100644
--- a/src/Controllers/Version3/class-wc-rest-crud-controller.php
+++ b/src/Controllers/Version3/class-wc-rest-crud-controller.php
@@ -196,6 +196,15 @@ abstract class WC_REST_CRUD_Controller extends WC_REST_Posts_Controller {
 
 		try {
 			$this->update_additional_fields_for_object( $object, $request );
+
+			/**
+			 * Fires after a single object is created or updated via the REST API.
+			 *
+			 * @param WC_Data         $object    Inserted object.
+			 * @param WP_REST_Request $request   Request object.
+			 * @param boolean         $creating  True when creating object, false when updating.
+			 */
+			do_action( "woocommerce_rest_insert_{$this->post_type}_object", $object, $request, true );
 		} catch ( WC_Data_Exception $e ) {
 			$object->delete();
 			return new WP_Error( $e->getErrorCode(), $e->getMessage(), $e->getErrorData() );
@@ -204,15 +213,6 @@ abstract class WC_REST_CRUD_Controller extends WC_REST_Posts_Controller {
 			return new WP_Error( $e->getErrorCode(), $e->getMessage(), array( 'status' => $e->getCode() ) );
 		}
 
-		/**
-		 * Fires after a single object is created or updated via the REST API.
-		 *
-		 * @param WC_Data         $object    Inserted object.
-		 * @param WP_REST_Request $request   Request object.
-		 * @param boolean         $creating  True when creating object, false when updating.
-		 */
-		do_action( "woocommerce_rest_insert_{$this->post_type}_object", $object, $request, true );
-
 		$request->set_param( 'context', 'edit' );
 		$response = $this->prepare_object_for_response( $object, $request );
 		$response = rest_ensure_response( $response );
@@ -243,21 +243,21 @@ abstract class WC_REST_CRUD_Controller extends WC_REST_Posts_Controller {
 
 		try {
 			$this->update_additional_fields_for_object( $object, $request );
+
+			/**
+			 * Fires after a single object is created or updated via the REST API.
+			 *
+			 * @param WC_Data         $object    Inserted object.
+			 * @param WP_REST_Request $request   Request object.
+			 * @param boolean         $creating  True when creating object, false when updating.
+			 */
+			do_action( "woocommerce_rest_insert_{$this->post_type}_object", $object, $request, false );
 		} catch ( WC_Data_Exception $e ) {
 			return new WP_Error( $e->getErrorCode(), $e->getMessage(), $e->getErrorData() );
 		} catch ( WC_REST_Exception $e ) {
 			return new WP_Error( $e->getErrorCode(), $e->getMessage(), array( 'status' => $e->getCode() ) );
 		}
 
-		/**
-		 * Fires after a single object is created or updated via the REST API.
-		 *
-		 * @param WC_Data         $object    Inserted object.
-		 * @param WP_REST_Request $request   Request object.
-		 * @param boolean         $creating  True when creating object, false when updating.
-		 */
-		do_action( "woocommerce_rest_insert_{$this->post_type}_object", $object, $request, false );
-
 		$request->set_param( 'context', 'edit' );
 		$response = $this->prepare_object_for_response( $object, $request );
 		return rest_ensure_response( $response );