diff --git a/includes/admin/class-wc-admin-post-types.php b/includes/admin/class-wc-admin-post-types.php
index 03e8437283b..47e97ea20cd 100644
--- a/includes/admin/class-wc-admin-post-types.php
+++ b/includes/admin/class-wc-admin-post-types.php
@@ -744,7 +744,7 @@ class WC_Admin_Post_Types {
 					echo '<input type="radio" name="_visibility" id="_visibility_' . esc_attr( $name ) . '" value="' . esc_attr( $name ) . '" ' . checked( $current_visibility, $name, false ) . ' data-label="' . esc_attr( $label ) . '" /> <label for="_visibility_' . esc_attr( $name ) . '" class="selectit">' . esc_html( $label ) . '</label><br />';
 				}
 
-				echo '<br /><input type="checkbox" name="_featured" id="_featured" ' . checked( $current_featured, 'yes', false ) . ' /> <label for="_featured">' . esc_html_e( 'This is a featured product', 'woocommerce' ) . '</label><br />';
+				echo '<br /><input type="checkbox" name="_featured" id="_featured" ' . checked( $current_featured, 'yes', false ) . ' /> <label for="_featured">' . esc_html__( 'This is a featured product', 'woocommerce' ) . '</label><br />';
 				?>
 				<p>
 					<a href="#catalog-visibility" class="save-post-visibility hide-if-no-js button"><?php esc_html_e( 'OK', 'woocommerce' ); ?></a>