diff --git a/plugins/woocommerce-admin/client/analytics/report/coupons/table.js b/plugins/woocommerce-admin/client/analytics/report/coupons/table.js
index f2ecd63d149..496c94e27e0 100644
--- a/plugins/woocommerce-admin/client/analytics/report/coupons/table.js
+++ b/plugins/woocommerce-admin/client/analytics/report/coupons/table.js
@@ -13,6 +13,7 @@ import { defaultTableDateFormat } from 'lib/date';
 import { formatCurrency, getCurrencyFormatDecimal } from 'lib/currency-format';
 import { getNewPath, getPersistedQuery } from '@woocommerce/navigation';
 import { formatValue } from 'lib/number-format';
+import { getSetting } from '@woocommerce/wc-admin-settings';
 
 /**
  * Internal dependencies
@@ -69,6 +70,7 @@ export default class CouponsReportTable extends Component {
 	getRowsContent( coupons ) {
 		const { query } = this.props;
 		const persistedQuery = getPersistedQuery( query );
+		const dateFormat = getSetting( 'dateFormat', defaultTableDateFormat );
 
 		return map( coupons, ( coupon ) => {
 			const { amount, coupon_id: couponId, orders_count: ordersCount } = coupon;
@@ -121,7 +123,7 @@ export default class CouponsReportTable extends Component {
 					display: (
 						<Date
 							date={ dateCreated }
-							visibleFormat={ defaultTableDateFormat }
+							visibleFormat={ dateFormat }
 						/>
 					),
 					value: dateCreated,
@@ -130,7 +132,7 @@ export default class CouponsReportTable extends Component {
 					display: dateExpires ? (
 						<Date
 							date={ dateExpires }
-							visibleFormat={ defaultTableDateFormat }
+							visibleFormat={ dateFormat }
 						/>
 					) : (
 						__( 'N/A', 'woocommerce-admin' )
diff --git a/plugins/woocommerce-admin/client/analytics/report/customers/table.js b/plugins/woocommerce-admin/client/analytics/report/customers/table.js
index 21589630b3e..b7b6b104dda 100644
--- a/plugins/woocommerce-admin/client/analytics/report/customers/table.js
+++ b/plugins/woocommerce-admin/client/analytics/report/customers/table.js
@@ -8,11 +8,11 @@ import { Tooltip } from '@wordpress/components';
 /**
  * WooCommerce dependencies
  */
-import { defaultTableDateFormat } from 'lib/date';
 import { formatCurrency, getCurrencyFormatDecimal } from 'lib/currency-format';
 import { Date, Link } from '@woocommerce/components';
 import { formatValue } from 'lib/number-format';
 import { getAdminLink, getSetting } from '@woocommerce/wc-admin-settings';
+import { defaultTableDateFormat } from 'lib/date';
 
 const { countries } = getSetting( 'dataEndpoints', { countries: {} } );
 
@@ -113,6 +113,8 @@ export default class CustomersReportTable extends Component {
 	}
 
 	getRowsContent( customers ) {
+		const dateFormat = getSetting( 'dateFormat', defaultTableDateFormat );
+
 		return customers.map( ( customer ) => {
 			const {
 				avg_order_value: avgOrderValue,
@@ -145,7 +147,7 @@ export default class CustomersReportTable extends Component {
 			const dateLastActiveDisplay = dateLastActive ? (
 				<Date
 					date={ dateLastActive }
-					visibleFormat={ defaultTableDateFormat }
+					visibleFormat={ dateFormat }
 				/>
 			) : (
 				'—'
@@ -154,7 +156,7 @@ export default class CustomersReportTable extends Component {
 			const dateRegisteredDisplay = dateRegistered ? (
 				<Date
 					date={ dateRegistered }
-					visibleFormat={ defaultTableDateFormat }
+					visibleFormat={ dateFormat }
 				/>
 			) : (
 				'—'
diff --git a/plugins/woocommerce-admin/client/analytics/report/downloads/table.js b/plugins/woocommerce-admin/client/analytics/report/downloads/table.js
index 645d7f71131..39cfd20e038 100644
--- a/plugins/woocommerce-admin/client/analytics/report/downloads/table.js
+++ b/plugins/woocommerce-admin/client/analytics/report/downloads/table.js
@@ -9,18 +9,18 @@ import moment from 'moment';
 /**
  * WooCommerce dependencies
  */
-import { defaultTableDateFormat, getCurrentDates } from 'lib/date';
+import { getCurrentDates, defaultTableDateFormat } from 'lib/date';
 import { Date, Link } from '@woocommerce/components';
 import { getNewPath, getPersistedQuery } from '@woocommerce/navigation';
 import { formatValue } from 'lib/number-format';
-import { getAdminLink } from '@woocommerce/wc-admin-settings';
+import { getAdminLink, getSetting } from '@woocommerce/wc-admin-settings';
 
 /**
  * Internal dependencies
  */
 import ReportTable from 'analytics/components/report-table';
 
-export default class CouponsReportTable extends Component {
+export default class DownloadsReportTable extends Component {
 	constructor() {
 		super();
 
@@ -68,6 +68,7 @@ export default class CouponsReportTable extends Component {
 	getRowsContent( downloads ) {
 		const { query } = this.props;
 		const persistedQuery = getPersistedQuery( query );
+		const dateFormat = getSetting( 'dateFormat', defaultTableDateFormat );
 
 		return map( downloads, ( download ) => {
 			const {
@@ -97,7 +98,7 @@ export default class CouponsReportTable extends Component {
 					display: (
 						<Date
 							date={ date }
-							visibleFormat={ defaultTableDateFormat }
+							visibleFormat={ dateFormat }
 						/>
 					),
 					value: date,
diff --git a/plugins/woocommerce-admin/client/analytics/report/orders/table.js b/plugins/woocommerce-admin/client/analytics/report/orders/table.js
index fcbc05ce7f4..6c6d1ff9e07 100644
--- a/plugins/woocommerce-admin/client/analytics/report/orders/table.js
+++ b/plugins/woocommerce-admin/client/analytics/report/orders/table.js
@@ -9,10 +9,10 @@ import { map } from 'lodash';
  * WooCommerce dependencies
  */
 import { Date, Link, OrderStatus, ViewMoreList } from '@woocommerce/components';
-import { defaultTableDateFormat } from 'lib/date';
 import { formatCurrency, renderCurrency } from 'lib/currency-format';
 import { formatValue } from 'lib/number-format';
 import { getSetting } from '@woocommerce/wc-admin-settings';
+import { defaultTableDateFormat } from 'lib/date';
 
 /**
  * Internal dependencies
@@ -104,6 +104,8 @@ export default class OrdersReportTable extends Component {
 	getRowsContent( tableData ) {
 		const { query } = this.props;
 		const persistedQuery = getPersistedQuery( query );
+		const dateFormat = getSetting( 'dateFormat', defaultTableDateFormat );
+
 		return map( tableData, ( row ) => {
 			const {
 				currency,
@@ -143,7 +145,7 @@ export default class OrdersReportTable extends Component {
 					display: (
 						<Date
 							date={ dateCreated }
-							visibleFormat={ defaultTableDateFormat }
+							visibleFormat={ dateFormat }
 						/>
 					),
 					value: dateCreated,
diff --git a/plugins/woocommerce-admin/client/analytics/report/revenue/table.js b/plugins/woocommerce-admin/client/analytics/report/revenue/table.js
index 15315f39301..cbce02b4b81 100644
--- a/plugins/woocommerce-admin/client/analytics/report/revenue/table.js
+++ b/plugins/woocommerce-admin/client/analytics/report/revenue/table.js
@@ -22,6 +22,7 @@ import {
 	renderCurrency,
 } from 'lib/currency-format';
 import { formatValue } from 'lib/number-format';
+import { getSetting } from '@woocommerce/wc-admin-settings';
 
 /**
  * Internal dependencies
@@ -110,7 +111,9 @@ class RevenueReportTable extends Component {
 	}
 
 	getRowsContent( data = [] ) {
-		return data.map( ( row ) => {
+		const dateFormat = getSetting( 'dateFormat', defaultTableDateFormat );
+
+    return data.map( ( row ) => {
 			const {
 				coupons,
 				gross_sales: grossSales,
@@ -140,7 +143,7 @@ class RevenueReportTable extends Component {
 					display: (
 						<Date
 							date={ row.date_start }
-							visibleFormat={ defaultTableDateFormat }
+							visibleFormat={ dateFormat }
 						/>
 					),
 					value: row.date_start,
diff --git a/plugins/woocommerce-admin/src/Loader.php b/plugins/woocommerce-admin/src/Loader.php
index 3a9777bcfd7..9fab5852886 100644
--- a/plugins/woocommerce-admin/src/Loader.php
+++ b/plugins/woocommerce-admin/src/Loader.php
@@ -690,6 +690,7 @@ class Loader {
 		$settings['wcVersion']         = WC_VERSION;
 		$settings['siteUrl']           = site_url();
 		$settings['onboardingEnabled'] = self::is_onboarding_enabled();
+		$settings['dateFormat']        = get_option( 'date_format' );
 
 		if ( ! empty( $preload_data_endpoints ) ) {
 			$settings['dataEndpoints'] = isset( $settings['dataEndpoints'] )