diff --git a/packages/js/e2e-utils-playwright/package.json b/packages/js/e2e-utils-playwright/package.json
new file mode 100644
index 00000000000..785ca09f6c8
--- /dev/null
+++ b/packages/js/e2e-utils-playwright/package.json
@@ -0,0 +1,16 @@
+{
+	"name": "@woocommerce/e2e-utils-playwright",
+	"version": "0.1.0",
+	"description": "End-To-End (E2E) test Playwright utils for WooCommerce",
+	"repository": {
+		"type": "git",
+		"url": "https://github.com/woocommerce/woocommerce.git"
+	},
+	"license": "GPL-3.0+",
+	"engines": {
+		"node": "^20.11.1",
+		"pnpm": "9.1.3"
+	},
+	"main": "src/index.js",
+	"module": "build-module/index.js"
+}
diff --git a/packages/js/e2e-utils-playwright/src/cart.js b/packages/js/e2e-utils-playwright/src/cart.js
new file mode 100644
index 00000000000..44d37a37fd5
--- /dev/null
+++ b/packages/js/e2e-utils-playwright/src/cart.js
@@ -0,0 +1,32 @@
+/**
+ * Adds a specified quantity of a product by ID to the WooCommerce cart.
+ *
+ * @param page
+ * @param productId
+ * @param quantity
+ */
+export const addAProductToCart = async ( page, productId, quantity = 1 ) => {
+	for ( let i = 0; i < quantity; i++ ) {
+		const responsePromise = page.waitForResponse(
+			'**/wp-json/wc/store/v1/cart?**'
+		);
+		await page.goto( `/shop/?add-to-cart=${ productId }` );
+		await responsePromise;
+		await page.getByRole( 'alert' ).waitFor( { state: 'visible' } );
+	}
+};
+
+/**
+ * Util helper made for adding multiple same products to cart
+ *
+ * @param page
+ * @param productName
+ * @param quantityCount
+ */
+export async function addOneOrMoreProductToCart( page, productName, quantityCount ) {
+	await page.goto(
+		`product/${ productName.replace( / /gi, '-' ).toLowerCase() }`
+	);
+	await page.getByLabel( 'Product quantity' ).fill( quantityCount );
+	await page.locator( 'button[name="add-to-cart"]' ).click();
+}
diff --git a/packages/js/e2e-utils-playwright/src/checkout.js b/packages/js/e2e-utils-playwright/src/checkout.js
new file mode 100644
index 00000000000..dba0142f3b3
--- /dev/null
+++ b/packages/js/e2e-utils-playwright/src/checkout.js
@@ -0,0 +1,79 @@
+/**
+ * Util helper made for filling shipping details in the block-based checkout
+ *
+ * @param {Object} page
+ * @param {string} firstName
+ * @param {string} lastName
+ * @param {string} address
+ * @param {string} city
+ * @param {string} zip
+ */
+export async function fillShippingCheckoutBlocks(
+	page,
+	firstName = 'Homer',
+	lastName = 'Simpson',
+	address = '123 Evergreen Terrace',
+	city = 'Springfield',
+	zip = '97403'
+) {
+	await page
+		.getByRole( 'group', { name: 'Shipping address' } )
+		.getByLabel( 'First name' )
+		.fill( firstName );
+	await page
+		.getByRole( 'group', { name: 'Shipping address' } )
+		.getByLabel( 'Last name' )
+		.fill( lastName );
+	await page
+		.getByRole( 'group', { name: 'Shipping address' } )
+		.getByLabel( 'Address', { exact: true } )
+		.fill( address );
+	await page
+		.getByRole( 'group', { name: 'Shipping address' } )
+		.getByLabel( 'City' )
+		.fill( city );
+	await page
+		.getByRole( 'group', { name: 'Shipping address' } )
+		.getByLabel( 'ZIP Code' )
+		.fill( zip );
+}
+
+/**
+ * Util helper made for filling billing details in the block-based checkout
+ *
+ * @param {Object} page
+ * @param {string} firstName
+ * @param {string} lastName
+ * @param {string} address
+ * @param {string} city
+ * @param {string} zip
+ */
+export async function fillBillingCheckoutBlocks(
+	page,
+	firstName = 'Mister',
+	lastName = 'Burns',
+	address = '156th Street',
+	city = 'Springfield',
+	zip = '98500'
+) {
+	await page
+		.getByRole( 'group', { name: 'Billing address' } )
+		.getByLabel( 'First name' )
+		.fill( firstName );
+	await page
+		.getByRole( 'group', { name: 'Billing address' } )
+		.getByLabel( 'Last name' )
+		.fill( lastName );
+	await page
+		.getByRole( 'group', { name: 'Billing address' } )
+		.getByLabel( 'Address', { exact: true } )
+		.fill( address );
+	await page
+		.getByRole( 'group', { name: 'Billing address' } )
+		.getByLabel( 'City' )
+		.fill( city );
+	await page
+		.getByRole( 'group', { name: 'Billing address' } )
+		.getByLabel( 'ZIP Code' )
+		.fill( zip );
+}
diff --git a/packages/js/e2e-utils-playwright/src/editor.js b/packages/js/e2e-utils-playwright/src/editor.js
new file mode 100644
index 00000000000..fca646b39cc
--- /dev/null
+++ b/packages/js/e2e-utils-playwright/src/editor.js
@@ -0,0 +1,119 @@
+export const closeChoosePatternModal = async ( { page } ) => {
+	const closeModal = page
+		.getByLabel( 'Scrollable section' )
+		.filter()
+		.getByRole( 'button', {
+			name: 'Close',
+			exact: true,
+		} );
+	await page.addLocatorHandler( closeModal, async () => {
+		await closeModal.click();
+	} );
+};
+
+export const disableWelcomeModal = async ( { page } ) => {
+	// Further info: https://github.com/woocommerce/woocommerce/pull/45856/
+	await page.waitForLoadState( 'domcontentloaded' );
+
+	const isWelcomeGuideActive = await page.evaluate( () =>
+		window.wp.data.select( 'core/edit-post' ).isFeatureActive( 'welcomeGuide' )
+	);
+
+	if ( isWelcomeGuideActive ) {
+		await page.evaluate( () =>
+			window.wp.data.dispatch( 'core/edit-post' ).toggleFeature( 'welcomeGuide' )
+		);
+	}
+};
+
+export const openEditorSettings = async ( { page } ) => {
+	// Open Settings sidebar if closed
+	if ( await page.getByLabel( 'Editor Settings' ).isVisible() ) {
+		console.log( 'Editor Settings is open, skipping action.' );
+	} else {
+		await page.getByLabel( 'Settings', { exact: true } ).click();
+	}
+};
+
+export const getCanvas = async ( page ) => {
+	return page.frame( 'editor-canvas' ) || page;
+};
+
+export const goToPageEditor = async ( { page } ) => {
+	await page.goto( 'wp-admin/post-new.php?post_type=page' );
+	await disableWelcomeModal( { page } );
+	await closeChoosePatternModal( { page } );
+};
+
+export const goToPostEditor = async ( { page } ) => {
+	await page.goto( 'wp-admin/post-new.php' );
+	await disableWelcomeModal( { page } );
+};
+
+export const insertBlock = async ( page, blockName ) => {
+	await page
+		.getByRole( 'button', {
+			name: 'Toggle block inserter',
+			expanded: false,
+		} )
+		.click();
+	await page.getByPlaceholder( 'Search', { exact: true } ).fill( blockName );
+	await page.getByRole( 'option', { name: blockName, exact: true } ).click();
+
+	await page
+		.getByRole( 'button', {
+			name: 'Close block inserter',
+		} )
+		.click();
+};
+
+export const insertBlockByShortcut = async ( page, blockName ) => {
+	const canvas = await getCanvas( page );
+	await canvas.getByRole( 'button', { name: 'Add default block' } ).click();
+	await canvas
+		.getByRole( 'document', {
+			name: 'Empty block; start writing or type forward slash to choose a block',
+		} )
+		.pressSequentially( `/${ blockName }` );
+	await page.getByRole( 'option', { name: blockName, exact: true } ).click();
+};
+
+export const transformIntoBlocks = async ( page ) => {
+	const canvas = await getCanvas( page );
+
+	await canvas
+		.getByRole( 'button' )
+		.filter( { hasText: 'Transform into blocks' } )
+		.click();
+};
+
+export const publishPage = async ( page, pageTitle, isPost = false ) => {
+	await page
+		.getByRole( 'button', { name: 'Publish', exact: true } )
+		.dispatchEvent( 'click' );
+
+	const createPageResponse = page.waitForResponse( ( response ) => {
+		return (
+			response.url().includes( isPost ? '/posts/' : '/pages/' ) &&
+			response.ok() &&
+			response.request().method() === 'POST' &&
+			response
+				.json()
+				.then(
+					( json ) =>
+						json.title.rendered === pageTitle &&
+						json.status === 'publish'
+				)
+		);
+	} );
+
+	await page
+		.getByRole( 'region', { name: 'Editor publish' } )
+		.getByRole( 'button', { name: 'Publish', exact: true } )
+		.click();
+
+	// Validating that page was published via UI elements is not reliable,
+	// installed plugins (e.g. WooCommerce PayPal Payments) can interfere and add flakiness to the flow.
+	// In WC context, checking the API response is possibly the most reliable way to ensure the page was published.
+	await createPageResponse;
+};
diff --git a/packages/js/e2e-utils-playwright/src/index.js b/packages/js/e2e-utils-playwright/src/index.js
new file mode 100644
index 00000000000..9eebc8fe881
--- /dev/null
+++ b/packages/js/e2e-utils-playwright/src/index.js
@@ -0,0 +1,4 @@
+export * from './cart';
+export * from './checkout';
+export * from './editor';
+export * from './order';
diff --git a/packages/js/e2e-utils-playwright/src/order.js b/packages/js/e2e-utils-playwright/src/order.js
new file mode 100644
index 00000000000..a8affdc3aa1
--- /dev/null
+++ b/packages/js/e2e-utils-playwright/src/order.js
@@ -0,0 +1,4 @@
+export function getOrderIdFromUrl( page ) {
+	const regex = /order-received\/(\d+)/;
+	return page.url().match( regex )[ 1 ];
+}
diff --git a/plugins/woocommerce/changelog/51982-upkeep-e2e-utils-playwright b/plugins/woocommerce/changelog/51982-upkeep-e2e-utils-playwright
new file mode 100644
index 00000000000..d6df28d5532
--- /dev/null
+++ b/plugins/woocommerce/changelog/51982-upkeep-e2e-utils-playwright
@@ -0,0 +1,4 @@
+Significance: patch
+Type: dev
+Comment: Expose Playwright E2E tests utils.
+
diff --git a/plugins/woocommerce/package.json b/plugins/woocommerce/package.json
index 0a7a43b047b..810eb1933bc 100644
--- a/plugins/woocommerce/package.json
+++ b/plugins/woocommerce/package.json
@@ -673,6 +673,7 @@
 		"@woocommerce/e2e-utils": "workspace:*",
 		"@woocommerce/eslint-plugin": "workspace:*",
 		"@woocommerce/woocommerce-rest-api": "^1.0.1",
+		"@woocommerce/e2e-utils-playwright": "workspace:*",
 		"@wordpress/babel-plugin-import-jsx-pragma": "1.1.3",
 		"@wordpress/babel-preset-default": "3.0.2",
 		"@wordpress/e2e-test-utils-playwright": "wp-6.6",
diff --git a/pnpm-lock.yaml b/pnpm-lock.yaml
index 9a188d22801..0c04ab99fb1 100644
--- a/pnpm-lock.yaml
+++ b/pnpm-lock.yaml
@@ -1667,6 +1667,8 @@ importers:
         specifier: 0.14.3
         version: 0.14.3
 
+  packages/js/e2e-utils-playwright: {}
+
   packages/js/eslint-plugin:
     dependencies:
       '@typescript-eslint/eslint-plugin':
@@ -3375,6 +3377,9 @@ importers:
       '@woocommerce/e2e-utils':
         specifier: workspace:*
         version: link:../../packages/js/e2e-utils
+      '@woocommerce/e2e-utils-playwright':
+        specifier: workspace:*
+        version: link:../../packages/js/e2e-utils-playwright
       '@woocommerce/eslint-plugin':
         specifier: workspace:*
         version: link:../../packages/js/eslint-plugin
@@ -65336,11 +65341,11 @@ snapshots:
       '@webassemblyjs/ast': 1.11.6
       '@webassemblyjs/wasm-edit': 1.11.6
       '@webassemblyjs/wasm-parser': 1.11.6
-      acorn: 8.11.2
-      acorn-import-assertions: 1.9.0(acorn@8.11.2)
+      acorn: 8.12.1
+      acorn-import-assertions: 1.9.0(acorn@8.12.1)
       browserslist: 4.19.3
       chrome-trace-event: 1.0.3
-      enhanced-resolve: 5.15.0
+      enhanced-resolve: 5.16.0
       es-module-lexer: 1.4.1
       eslint-scope: 5.1.1
       events: 3.3.0