diff --git a/plugins/woocommerce-admin/client/dashboard/customizable.js b/plugins/woocommerce-admin/client/dashboard/customizable.js
index 38b79d4a475..f0b818fb2ee 100644
--- a/plugins/woocommerce-admin/client/dashboard/customizable.js
+++ b/plugins/woocommerce-admin/client/dashboard/customizable.js
@@ -103,7 +103,9 @@ class CustomizableDashboard extends Component {
 			toggledSection.isVisible = ! toggledSection.isVisible;
 			sections.push( toggledSection );
 
-			if ( ! toggledSection.isVisible ) {
+			if ( toggledSection.isVisible ) {
+				recordEvent( 'dash_section_add', { key: toggledSection.key } );
+			} else {
 				recordEvent( 'dash_section_remove', { key: toggledSection.key } );
 			}