diff --git a/includes/cli/class-wc-cli-product.php b/includes/cli/class-wc-cli-product.php
index 0b5f61f8b2d..a3f07d4550a 100644
--- a/includes/cli/class-wc-cli-product.php
+++ b/includes/cli/class-wc-cli-product.php
@@ -207,7 +207,7 @@ class WC_CLI_Product extends WC_CLI_Command {
 			$this->save_product_meta( $id, $data );
 
 			// Save variations
-			if ( isset( $data['type'] ) && 'variable' == $data['type'] && isset( $data['variations'] ) && is_array( $data['variations'] ) ) {
+			if ( $this->is_variable( $data ) ) {
 				$this->save_variations( $id, $data );
 			}
 
@@ -657,7 +657,7 @@ class WC_CLI_Product extends WC_CLI_Command {
 			$this->save_product_meta( $id, $data );
 
 			// Save variations
-			if ( isset( $data['type'] ) && 'variable' == $data['type'] && isset( $data['variations'] ) && is_array( $data['variations'] ) ) {
+			if ( $this->is_variable( $data ) ) {
 				$this->save_variations( $id, $data );
 			}
 
@@ -2121,4 +2121,21 @@ class WC_CLI_Product extends WC_CLI_Command {
 		// Delete product
 		wp_delete_post( $product_id, true );
 	}
+
+	/**
+	 * Check if is a variable.
+	 *
+	 * @since 2.6.2
+	 * @param array $data
+	 * @return bool
+	 */
+	private function is_variable( $data ) {
+		if ( isset( $data['type'] ) && isset( $data['variations'] ) && is_array( $data['variations'] ) ) {
+			$types = apply_filters( 'woocommerce_cli_get_product_variable_types', array( 'variable' ) );
+
+			return in_array( $data['type'], $types );
+		}
+
+		return false;
+	}
 }
diff --git a/readme.txt b/readme.txt
index 03809060156..356df0914ee 100644
--- a/readme.txt
+++ b/readme.txt
@@ -174,6 +174,7 @@ Yes you can! Join in on our [GitHub repository](http://github.com/woothemes/wooc
 * Fix - Grouped product range display when child is free.
 * Fix - Remove discount when checking free shipping min amount.
 * Dev - API - Fixed variable product stock at product level.
+* Dev - CLI - Introduces `woocommerce_cli_get_product_variable_types` filter.
 * Tweak - Made customer pay link display if order needs_payment() rather than checking pending status.
 * Tweak - Zones - Wording clarifications.
 * Tweak - Zones - Match zones with postcodes but no country.