diff --git a/plugins/woocommerce-admin/client/dashboard/index.js b/plugins/woocommerce-admin/client/dashboard/index.js
index ae1d68df711..133434c4632 100644
--- a/plugins/woocommerce-admin/client/dashboard/index.js
+++ b/plugins/woocommerce-admin/client/dashboard/index.js
@@ -4,6 +4,7 @@
  */
 import { __ } from '@wordpress/i18n';
 import { Component, Fragment } from '@wordpress/element';
+import { compose } from '@wordpress/compose';
 
 /**
  * Internal dependencies
@@ -17,13 +18,13 @@ import { ReportFilters } from '@woocommerce/components';
 import StorePerformance from './store-performance';
 import TaskList from './task-list';
 import ProfileWizard from './profile-wizard';
+import withSelect from 'wc-api/with-select';
 
-export default class Dashboard extends Component {
+class Dashboard extends Component {
 	renderDashboardOutput() {
-		const { query, path } = this.props;
+		const { path, profileItems, query } = this.props;
 
-		// @todo This should check a selector client side, with wcSettings.showProfiler as initial state.
-		if ( window.wcAdminFeatures.onboarding && wcSettings.showProfiler ) {
+		if ( window.wcAdminFeatures.onboarding && ! profileItems.skipped && ! profileItems.completed ) {
 			return <ProfileWizard query={ query } />;
 		}
 
@@ -58,3 +59,12 @@ export default class Dashboard extends Component {
 		);
 	}
 }
+
+export default compose(
+	withSelect( select => {
+		const { getProfileItems } = select( 'wc-api' );
+		const profileItems = getProfileItems();
+
+		return { profileItems };
+	} )
+)( Dashboard );
diff --git a/plugins/woocommerce-admin/client/dashboard/profile-wizard/index.js b/plugins/woocommerce-admin/client/dashboard/profile-wizard/index.js
index 0ee9cab45b3..9b1a4e6da62 100644
--- a/plugins/woocommerce-admin/client/dashboard/profile-wizard/index.js
+++ b/plugins/woocommerce-admin/client/dashboard/profile-wizard/index.js
@@ -16,6 +16,7 @@ import { updateQueryString } from '@woocommerce/navigation';
 /**
  * Internal depdencies
  */
+import { NAMESPACE } from 'wc-api/onboarding/constants';
 import ProfileWizardHeader from './header';
 import Plugins from './steps/plugins';
 import Start from './steps/start';
@@ -105,7 +106,7 @@ class ProfileWizard extends Component {
 		const { addNotice } = this.props;
 
 		return apiFetch( {
-			path: '/wc-admin/v1/onboarding/profile',
+			path: `${ NAMESPACE }/onboarding/profile`,
 			method: 'POST',
 			data: params,
 		} ).catch( error => {
diff --git a/plugins/woocommerce-admin/client/dashboard/profile-wizard/steps/plugins.js b/plugins/woocommerce-admin/client/dashboard/profile-wizard/steps/plugins.js
index 7d5fe5c6b7d..26f1033beab 100644
--- a/plugins/woocommerce-admin/client/dashboard/profile-wizard/steps/plugins.js
+++ b/plugins/woocommerce-admin/client/dashboard/profile-wizard/steps/plugins.js
@@ -14,6 +14,7 @@ import { withDispatch } from '@wordpress/data';
  * Internal depdencies
  */
 import { H, Stepper, Card } from '@woocommerce/components';
+import { NAMESPACE } from 'wc-api/onboarding/constants';
 
 const plugins = [ 'jetpack', 'woocommerce-services' ];
 
@@ -107,7 +108,7 @@ class Plugins extends Component {
 	async doPluginAction( action, plugin ) {
 		try {
 			const pluginResponse = await apiFetch( {
-				path: `/wc-admin/v1/onboarding/plugins/${ action }`,
+				path: `${ NAMESPACE }/onboarding/plugins/${ action }`,
 				method: 'POST',
 				data: {
 					plugin,
@@ -129,7 +130,7 @@ class Plugins extends Component {
 	async connectJetpack() {
 		try {
 			const connectResponse = await apiFetch( {
-				path: '/wc-admin/v1/onboarding/plugins/connect-jetpack',
+				path: `${ NAMESPACE }/onboarding/plugins/connect-jetpack`,
 			} );
 			if ( connectResponse && connectResponse.connectAction ) {
 				window.location = connectResponse.connectAction;
diff --git a/plugins/woocommerce-admin/client/wc-api/onboarding/constants.js b/plugins/woocommerce-admin/client/wc-api/onboarding/constants.js
new file mode 100644
index 00000000000..90ca8fbb450
--- /dev/null
+++ b/plugins/woocommerce-admin/client/wc-api/onboarding/constants.js
@@ -0,0 +1,3 @@
+/** @format */
+
+export const NAMESPACE = '/wc-admin/v1';
diff --git a/plugins/woocommerce-admin/client/wc-api/onboarding/index.js b/plugins/woocommerce-admin/client/wc-api/onboarding/index.js
new file mode 100644
index 00000000000..094ff3a82fa
--- /dev/null
+++ b/plugins/woocommerce-admin/client/wc-api/onboarding/index.js
@@ -0,0 +1,13 @@
+/** @format */
+/**
+ * Internal dependencies
+ */
+import operations from './operations';
+import selectors from './selectors';
+import mutations from './mutations';
+
+export default {
+	operations,
+	selectors,
+	mutations,
+};
diff --git a/plugins/woocommerce-admin/client/wc-api/onboarding/mutations.js b/plugins/woocommerce-admin/client/wc-api/onboarding/mutations.js
new file mode 100644
index 00000000000..9f91400e29d
--- /dev/null
+++ b/plugins/woocommerce-admin/client/wc-api/onboarding/mutations.js
@@ -0,0 +1,12 @@
+/** @format */
+
+const updateProfileItems = operations => fields => {
+	const resourceKey = 'onboarding-profile';
+	operations.update( [ resourceKey ], {
+		[ resourceKey ]: fields,
+	} );
+};
+
+export default {
+	updateProfileItems,
+};
diff --git a/plugins/woocommerce-admin/client/wc-api/onboarding/operations.js b/plugins/woocommerce-admin/client/wc-api/onboarding/operations.js
new file mode 100644
index 00000000000..a3e21d1ff8d
--- /dev/null
+++ b/plugins/woocommerce-admin/client/wc-api/onboarding/operations.js
@@ -0,0 +1,96 @@
+/** @format */
+
+/**
+ * External dependencies
+ */
+import apiFetch from '@wordpress/api-fetch';
+
+/**
+ * Internal dependencies
+ */
+import { getResourceName } from '../utils';
+import { NAMESPACE } from './constants';
+
+function read( resourceNames, fetch = apiFetch ) {
+	return [ ...readProfileItems( resourceNames, fetch ) ];
+}
+
+function update( resourceNames, data, fetch = apiFetch ) {
+	return [ ...updateProfileItems( resourceNames, data, fetch ) ];
+}
+
+function readProfileItems( resourceNames, fetch ) {
+	const resourceName = 'onboarding-profile';
+
+	if ( resourceNames.includes( resourceName ) ) {
+		const url = NAMESPACE + '/onboarding/profile';
+
+		return [
+			fetch( { path: url } )
+				.then( profileItemsToResources )
+				.catch( error => {
+					return { [ resourceName ]: { error: String( error.message ) } };
+				} ),
+		];
+	}
+
+	return [];
+}
+
+function updateProfileItems( resourceNames, data, fetch ) {
+	const resourceName = 'onboarding-profile';
+
+	if ( resourceNames.includes( resourceName ) ) {
+		const url = NAMESPACE + '/onboarding/profile';
+
+		return [
+			fetch( {
+				path: url,
+				method: 'POST',
+				data: data[ resourceName ],
+			} )
+				.then( profileItemToResource.bind( null, data[ resourceName ] ) )
+				.catch( error => {
+					return { [ resourceName ]: { error } };
+				} ),
+		];
+	}
+
+	return [];
+}
+
+function profileItemsToResources( items ) {
+	const resourceName = 'onboarding-profile';
+
+	const itemKeys = Object.keys( items );
+
+	const resources = {};
+	itemKeys.forEach( key => {
+		const item = items[ key ];
+		resources[ getResourceName( resourceName, key ) ] = { data: item };
+	} );
+
+	return {
+		[ resourceName ]: {
+			data: itemKeys,
+		},
+		...resources,
+	};
+}
+
+function profileItemToResource( items ) {
+	const resourceName = 'onboarding-profile';
+
+	const resources = {};
+	Object.keys( items ).forEach( key => {
+		const item = items[ key ];
+		resources[ getResourceName( resourceName, key ) ] = { data: item };
+	} );
+
+	return resources;
+}
+
+export default {
+	read,
+	update,
+};
diff --git a/plugins/woocommerce-admin/client/wc-api/onboarding/selectors.js b/plugins/woocommerce-admin/client/wc-api/onboarding/selectors.js
new file mode 100644
index 00000000000..13f29b39f24
--- /dev/null
+++ b/plugins/woocommerce-admin/client/wc-api/onboarding/selectors.js
@@ -0,0 +1,50 @@
+/** @format */
+
+/**
+ * External dependencies
+ */
+import { isNil } from 'lodash';
+
+/**
+ * Internal dependencies
+ */
+import { DEFAULT_REQUIREMENT } from '../constants';
+import { getResourceName } from '../utils';
+
+const getProfileItems = ( getResource, requireResource ) => (
+	requirement = DEFAULT_REQUIREMENT
+) => {
+	const resourceName = 'onboarding-profile';
+	const ids = requireResource( requirement, resourceName ).data || [];
+
+	if ( ! ids.length ) {
+		return wcSettings.onboardingProfile;
+	}
+
+	const items = {};
+	ids.forEach( id => {
+		items[ id ] = getResource( getResourceName( resourceName, id ) ).data;
+	} );
+
+	return items;
+};
+
+const getProfileItemsError = getResource => () => {
+	return getResource( 'onboarding-profile' ).error;
+};
+
+const isGetProfileItemsRequesting = getResource => () => {
+	const { lastReceived, lastRequested } = getResource( 'onboarding-profile' );
+
+	if ( isNil( lastRequested ) || isNil( lastReceived ) ) {
+		return true;
+	}
+
+	return lastRequested > lastReceived;
+};
+
+export default {
+	getProfileItems,
+	getProfileItemsError,
+	isGetProfileItemsRequesting,
+};
diff --git a/plugins/woocommerce-admin/client/wc-api/wc-api-spec.js b/plugins/woocommerce-admin/client/wc-api/wc-api-spec.js
index e5874351fc9..25182542b11 100644
--- a/plugins/woocommerce-admin/client/wc-api/wc-api-spec.js
+++ b/plugins/woocommerce-admin/client/wc-api/wc-api-spec.js
@@ -6,6 +6,7 @@
 import items from './items';
 import imports from './imports';
 import notes from './notes';
+import onboarding from './onboarding';
 import reportItems from './reports/items';
 import reportStats from './reports/stats';
 import reviews from './reviews';
@@ -18,6 +19,7 @@ function createWcApiSpec() {
 		mutations: {
 			...items.mutations,
 			...notes.mutations,
+			...onboarding.mutations,
 			...settings.mutations,
 			...user.mutations,
 		},
@@ -25,6 +27,7 @@ function createWcApiSpec() {
 			...imports.selectors,
 			...items.selectors,
 			...notes.selectors,
+			...onboarding.selectors,
 			...reportItems.selectors,
 			...reportStats.selectors,
 			...reviews.selectors,
@@ -37,6 +40,7 @@ function createWcApiSpec() {
 					...imports.operations.read( resourceNames ),
 					...items.operations.read( resourceNames ),
 					...notes.operations.read( resourceNames ),
+					...onboarding.operations.read( resourceNames ),
 					...reportItems.operations.read( resourceNames ),
 					...reportStats.operations.read( resourceNames ),
 					...reviews.operations.read( resourceNames ),
@@ -48,6 +52,7 @@ function createWcApiSpec() {
 				return [
 					...items.operations.update( resourceNames, data ),
 					...notes.operations.update( resourceNames, data ),
+					...onboarding.operations.update( resourceNames, data ),
 					...settings.operations.update( resourceNames, data ),
 					...user.operations.update( resourceNames, data ),
 				];
diff --git a/plugins/woocommerce-admin/includes/features/onboarding/class-wc-admin-onboarding.php b/plugins/woocommerce-admin/includes/features/onboarding/class-wc-admin-onboarding.php
index 0eeef458b1d..204a02a9a7d 100644
--- a/plugins/woocommerce-admin/includes/features/onboarding/class-wc-admin-onboarding.php
+++ b/plugins/woocommerce-admin/includes/features/onboarding/class-wc-admin-onboarding.php
@@ -41,15 +41,10 @@ class WC_Admin_Onboarding {
 	 * @return bool
 	 */
 	public function should_show_profiler() {
-		// @todo Remove this once we have a proper way to dismiss the profiler.
-		if ( ! defined( 'WOOCOMMERCE_ADMIN_DEV_SHOW_PROFILER' ) || false === WOOCOMMERCE_ADMIN_DEV_SHOW_PROFILER ) {
-			return false;
-		}
 		$onboarding_data = get_option( 'wc_onboarding_profile', array() );
 
-		// @todo Update this to compare to proper bools (https://github.com/woocommerce/woocommerce-admin/issues/2299).
-		$is_completed = isset( $onboarding_data['completed'] ) && 'true' === $onboarding_data['completed'];
-		$is_skipped   = isset( $onboarding_data['skipped'] ) && 'true' === $onboarding_data['skipped'];
+		$is_completed = isset( $onboarding_data['completed'] ) && true === $onboarding_data['completed'];
+		$is_skipped   = isset( $onboarding_data['skipped'] ) && true === $onboarding_data['skipped'];
 
 		// @todo When merging to WooCommerce Core, we should set the `completed` flag to true during the upgrade progress.
 		// https://github.com/woocommerce/woocommerce-admin/pull/2300#discussion_r287237498.
@@ -57,12 +52,12 @@ class WC_Admin_Onboarding {
 	}
 
 	/**
-	 * Add profiler status to component settings.
+	 * Add profiler items to component settings.
 	 *
 	 * @param array $settings Component settings.
 	 */
 	public function component_settings( $settings ) {
-		$settings['showProfiler'] = $this->should_show_profiler();
+		$settings['onboardingProfile'] = get_option( 'wc_onboarding_profile', array() );
 		return $settings;
 	}