diff --git a/includes/admin/helper/views/html-oauth-start.php b/includes/admin/helper/views/html-oauth-start.php
index 52ee59631b3..4b2e8cb0f13 100644
--- a/includes/admin/helper/views/html-oauth-start.php
+++ b/includes/admin/helper/views/html-oauth-start.php
@@ -16,7 +16,7 @@ defined( 'ABSPATH' ) || exit();
 
 		<div class="start-container">
 			<div class="text">
-				<img src="<?php echo esc_url( WC()->plugin_url() . '/assets/images/woocommerce_logo.png' ); ?>" alt="WooCommerce" style="width:180px;">
+				<img src="<?php echo esc_url( WC()->plugin_url() . '/assets/images/woocommerce_logo.png' ); ?>" alt="<?php esc_attr_e( 'WooCommerce', 'woocommerce' ); ?>" style="width:180px;">
 
 				<?php if ( ! empty( $_GET['wc-helper-status'] ) && 'helper-disconnected' === $_GET['wc-helper-status'] ) : ?>
 					<p><strong><?php esc_html_e( 'Sorry to see you go.', 'woocommerce' ); ?></strong> <?php esc_html_e( 'Feel free to reconnect again using the button below.', 'woocommerce' ); ?></p>