diff --git a/includes/api/class-wc-api-products.php b/includes/api/class-wc-api-products.php
index 8e304e158bd..c8386be6753 100644
--- a/includes/api/class-wc-api-products.php
+++ b/includes/api/class-wc-api-products.php
@@ -2472,7 +2472,7 @@ class WC_API_Products extends WC_API_Resource {
 
 				// taxonomy-based attributes are prefixed with `pa_`, otherwise simply `attribute_`
 				$attributes[] = array(
-					'name'   => wc_attribute_label( str_replace( 'attribute_', '', $attribute_name ) ),
+					'name'   => wc_attribute_label( str_replace( 'attribute_', '', $attribute_name ), $product ),
 					'slug'   => str_replace( 'attribute_', '', str_replace( 'pa_', '', $attribute_name ) ),
 					'option' => $attribute,
 				);
@@ -2490,7 +2490,7 @@ class WC_API_Products extends WC_API_Resource {
 				}
 
 				$attributes[] = array(
-					'name'      => wc_attribute_label( $attribute['name'] ),
+					'name'      => wc_attribute_label( $attribute['name'], $product ),
 					'slug'      => str_replace( 'pa_', '', $attribute['name'] ),
 					'position'  => (int) $attribute['position'],
 					'visible'   => (bool) $attribute['is_visible'],