diff --git a/includes/admin/views/html-admin-page-addons.php b/includes/admin/views/html-admin-page-addons.php
index a0a01138239..2291e41d252 100644
--- a/includes/admin/views/html-admin-page-addons.php
+++ b/includes/admin/views/html-admin-page-addons.php
@@ -118,8 +118,8 @@ if ( ! defined( 'ABSPATH' ) ) {
 		<div class="storefront">
 			<a href="<?php echo esc_url( 'https://woocommerce.com/storefront/' ); ?>" target="_blank"><img src="<?php echo esc_url( WC()->plugin_url() ); ?>/assets/images/storefront.png" alt="<?php esc_attr_e( 'Storefront', 'woocommerce' ); ?>" /></a>
 			<h2><?php esc_html_e( 'Looking for a WooCommerce theme?', 'woocommerce' ); ?></h2>
-			<p><?php esc_html_e( 'We recommend Storefront, the <em>official</em> WooCommerce theme.', 'woocommerce' ); ?></p>
-			<p><?php esc_html_e( 'Storefront is an intuitive, flexible and <strong>free</strong> WordPress theme offering deep integration with WooCommerce and many of the most popular customer-facing extensions.', 'woocommerce' ); ?></p>
+			<p><?php echo wp_kses_post( __( 'We recommend Storefront, the <em>official</em> WooCommerce theme.', 'woocommerce' ) ); ?></p>
+			<p><?php echo wp_kses_post( __( 'Storefront is an intuitive, flexible and <strong>free</strong> WordPress theme offering deep integration with WooCommerce and many of the most popular customer-facing extensions.', 'woocommerce' ) ); ?></p>
 			<p>
 				<a href="https://woocommerce.com/storefront/" target="_blank" class="button"><?php esc_html_e( 'Read all about it', 'woocommerce' ); ?></a>
 				<a href="<?php echo esc_url( wp_nonce_url( self_admin_url( 'update.php?action=install-theme&theme=storefront' ), 'install-theme_storefront' ) ); ?>" class="button button-primary"><?php esc_html_e( 'Download &amp; install', 'woocommerce' ); ?></a>