diff --git a/includes/admin/importers/class-wc-product-csv-importer-controller.php b/includes/admin/importers/class-wc-product-csv-importer-controller.php
index b42230425b8..23a4ac1e3bc 100644
--- a/includes/admin/importers/class-wc-product-csv-importer-controller.php
+++ b/includes/admin/importers/class-wc-product-csv-importer-controller.php
@@ -68,6 +68,7 @@ class WC_Product_CSV_Importer_Controller {
 	 */
 	public static function get_importer( $file, $args = array() ) {
 		$importer_class = apply_filters( 'woocommerce_product_csv_importer_class', 'WC_Product_CSV_Importer' );
+		$args = apply_filters( 'woocommerce_product_csv_importer_args', $args, $importer_class );
 		return new $importer_class( $file, $args );
 	}
 
diff --git a/includes/import/class-wc-product-csv-importer.php b/includes/import/class-wc-product-csv-importer.php
index 29938f4310e..8f70b0a3516 100644
--- a/includes/import/class-wc-product-csv-importer.php
+++ b/includes/import/class-wc-product-csv-importer.php
@@ -39,6 +39,8 @@ class WC_Product_CSV_Importer extends WC_Product_Importer {
 			'update_existing'  => false, // Whether to update existing items.
 			'delimiter'        => ',', // CSV delimiter.
 			'prevent_timeouts' => true, // Check memory and time usage and abort if reaching limit.
+			'enclosure'        => '"', // The character used to wrap text in the CSV.
+			'escape'           => '\\',
 		);
 
 		$this->params = wp_parse_args( $params, $default_args );
@@ -58,7 +60,7 @@ class WC_Product_CSV_Importer extends WC_Product_Importer {
 	 */
 	protected function read_file() {
 		if ( false !== ( $handle = fopen( $this->file, 'r' ) ) ) {
-			$this->raw_keys = fgetcsv( $handle, 0, $this->params['delimiter'] );
+			$this->raw_keys = fgetcsv( $handle, 0, $this->params['delimiter'], $this->params['enclosure'], $this->params['escape'] );
 
 			// Remove BOM signature from the first item.
 			if ( isset( $this->raw_keys[0] ) ) {
@@ -69,7 +71,7 @@ class WC_Product_CSV_Importer extends WC_Product_Importer {
 				fseek( $handle, (int) $this->params['start_pos'] );
 			}
 
-			while ( false !== ( $row = fgetcsv( $handle, 0, $this->params['delimiter'] ) ) ) {
+			while ( false !== ( $row = fgetcsv( $handle, 0, $this->params['delimiter'], $this->params['enclosure'], $this->params['escape'] ) ) ) {
 				$this->raw_data[]                                 = $row;
 				$this->file_positions[ count( $this->raw_data ) ] = ftell( $handle );