diff --git a/includes/admin/class-wc-admin-post-types.php b/includes/admin/class-wc-admin-post-types.php
index 87e5cbce490..92936e0934c 100644
--- a/includes/admin/class-wc-admin-post-types.php
+++ b/includes/admin/class-wc-admin-post-types.php
@@ -1830,15 +1830,13 @@ class WC_Admin_Post_Types {
 				<input type="hidden" name="current_featured" id="current_featured" value="<?php echo esc_attr( $current_featured ); ?>" />
 
 				<?php
-					echo '<p>' . __( 'Choose where this product should be displayed in your catalog. The product will always be accessible directly.', 'woocommerce' ) . '</p>';
+					echo '<p>' . __( 'This setting determines which shop pages products will be listed on.', 'woocommerce' ) . '</p>';
 
 					foreach ( $visibility_options as $name => $label ) {
 						echo '<input type="radio" name="_visibility" id="_visibility_' . esc_attr( $name ) . '" value="' . esc_attr( $name ) . '" ' . checked( $current_visibility, $name, false ) . ' data-label="' . esc_attr( $label ) . '" /> <label for="_visibility_' . esc_attr( $name ) . '" class="selectit">' . esc_html( $label ) . '</label><br />';
 					}
 
-					echo '<p>' . __( 'Enable this option to feature this product.', 'woocommerce' ) . '</p>';
-
-					echo '<input type="checkbox" name="_featured" id="_featured" ' . checked( $current_featured, 'yes', false ) . ' /> <label for="_featured">' . __( 'Featured product', 'woocommerce' ) . '</label><br />';
+					echo '<br /><input type="checkbox" name="_featured" id="_featured" ' . checked( $current_featured, 'yes', false ) . ' /> <label for="_featured">' . __( 'This is a featured product', 'woocommerce' ) . '</label><br />';
 				?>
 				<p>
 					<a href="#catalog-visibility" class="save-post-visibility hide-if-no-js button"><?php _e( 'OK', 'woocommerce' ); ?></a>
diff --git a/includes/wc-product-functions.php b/includes/wc-product-functions.php
index 2f579d76fa8..5ca0cc8c854 100644
--- a/includes/wc-product-functions.php
+++ b/includes/wc-product-functions.php
@@ -746,9 +746,9 @@ function wc_get_product_attachment_props( $attachment_id = null, $product = fals
  */
 function wc_get_product_visibility_options() {
 	return apply_filters( 'woocommerce_product_visibility_options', array(
-		'visible' => __( 'Visible', 'woocommerce' ),
-		'catalog' => __( 'Catalog', 'woocommerce' ),
-		'search'  => __( 'Search', 'woocommerce' ),
+		'visible' => __( 'Shop and search results', 'woocommerce' ),
+		'catalog' => __( 'Shop only', 'woocommerce' ),
+		'search'  => __( 'Search results only', 'woocommerce' ),
 		'hidden'  => __( 'Hidden', 'woocommerce' ),
 	) );
 }