diff --git a/packages/js/customer-effort-score/src/customer-effort-score.js b/packages/js/customer-effort-score/src/customer-effort-score.js
index 6563247067d..50b8d9fc0fe 100644
--- a/packages/js/customer-effort-score/src/customer-effort-score.js
+++ b/packages/js/customer-effort-score/src/customer-effort-score.js
@@ -10,7 +10,7 @@ import { withDispatch } from '@wordpress/data';
 /**
  * Internal dependencies
  */
-import CustomerFeedbackModal from './customer-feedback-modal';
+import { CustomerFeedbackModal } from './customer-feedback-modal';
 
 const noop = () => {};
 
@@ -29,7 +29,7 @@ const noop = () => {};
  * @param {Function} props.onModalShownCallback      Function to call when the modal is shown.
  * @param {Object}   props.icon                      Icon (React component) to be shown on the notice.
  */
-export function CustomerEffortScore( {
+function CustomerEffortScoreComponent( {
 	recordScoreCallback,
 	label,
 	createNotice,
@@ -82,7 +82,7 @@ export function CustomerEffortScore( {
 	);
 }
 
-CustomerEffortScore.propTypes = {
+CustomerEffortScoreComponent.propTypes = {
 	/**
 	 * The function to call to record the score.
 	 */
@@ -113,7 +113,7 @@ CustomerEffortScore.propTypes = {
 	icon: PropTypes.element,
 };
 
-export default compose(
+const CustomerEffortScore = compose(
 	withDispatch( ( dispatch ) => {
 		const { createNotice } = dispatch( 'core/notices2' );
 
@@ -121,4 +121,6 @@ export default compose(
 			createNotice,
 		};
 	} )
-)( CustomerEffortScore );
+)( CustomerEffortScoreComponent );
+
+export { CustomerEffortScore };
diff --git a/packages/js/customer-effort-score/src/customer-feedback-modal/index.tsx b/packages/js/customer-effort-score/src/customer-feedback-modal/index.tsx
index 109febcf7cd..6cd4541bee4 100644
--- a/packages/js/customer-effort-score/src/customer-feedback-modal/index.tsx
+++ b/packages/js/customer-effort-score/src/customer-feedback-modal/index.tsx
@@ -30,9 +30,11 @@ import { __ } from '@wordpress/i18n';
 function CustomerFeedbackModal( {
 	recordScoreCallback,
 	label,
+	defaultScore = NaN,
 }: {
 	recordScoreCallback: ( score: number, comments: string ) => void;
 	label: string;
+	defaultScore?: number;
 } ): JSX.Element | null {
 	const options = [
 		{
@@ -57,7 +59,7 @@ function CustomerFeedbackModal( {
 		},
 	];
 
-	const [ score, setScore ] = useState( NaN );
+	const [ score, setScore ] = useState( defaultScore || NaN );
 	const [ comments, setComments ] = useState( '' );
 	const [ showNoScoreMessage, setShowNoScoreMessage ] = useState( false );
 	const [ isOpen, setOpen ] = useState( true );
@@ -152,6 +154,7 @@ function CustomerFeedbackModal( {
 CustomerFeedbackModal.propTypes = {
 	recordScoreCallback: PropTypes.func.isRequired,
 	label: PropTypes.string.isRequired,
+	score: PropTypes.number,
 };
 
-export default CustomerFeedbackModal;
+export { CustomerFeedbackModal };
diff --git a/packages/js/customer-effort-score/src/customer-feedback-simple/customer-feedback-simple.tsx b/packages/js/customer-effort-score/src/customer-feedback-simple/customer-feedback-simple.tsx
index 698fce1cd2d..ed162706871 100644
--- a/packages/js/customer-effort-score/src/customer-feedback-simple/customer-feedback-simple.tsx
+++ b/packages/js/customer-effort-score/src/customer-feedback-simple/customer-feedback-simple.tsx
@@ -15,6 +15,7 @@ import { __ } from '@wordpress/i18n';
 type CustomerFeedbackSimpleProps = {
 	recordScoreCallback: ( score: number ) => void;
 	label: string;
+	showFeedback?: boolean;
 };
 
 /**
@@ -31,10 +32,12 @@ type CustomerFeedbackSimpleProps = {
  * @param {Object}   props                     Component props.
  * @param {Function} props.recordScoreCallback Function to call when the results are sent.
  * @param {string}   props.label               Question to ask the customer.
+ * @param {string}   props.showFeedback        To show feedback message.
  */
 const CustomerFeedbackSimple: React.FC< CustomerFeedbackSimpleProps > = ( {
 	recordScoreCallback,
 	label,
+	showFeedback = false,
 } ) => {
 	const options = [
 		{
@@ -67,14 +70,14 @@ const CustomerFeedbackSimple: React.FC< CustomerFeedbackSimpleProps > = ( {
 	const [ score, setScore ] = useState( NaN );
 
 	useEffect( () => {
-		if ( score !== NaN ) {
+		if ( ! isNaN( score ) ) {
 			recordScoreCallback( score );
 		}
 	}, [ score ] );
 
 	return (
 		<div className="customer-feedback-simple__container">
-			{ isNaN( score ) ? (
+			{ isNaN( score ) && ! showFeedback ? (
 				<Fragment>
 					<Text
 						variant="subtitle.small"
@@ -101,9 +104,7 @@ const CustomerFeedbackSimple: React.FC< CustomerFeedbackSimpleProps > = ( {
 						) ) }
 					</div>
 				</Fragment>
-			) : null }
-
-			{ score >= 3 && (
+			) : (
 				<div className="woocommerce-customer-effort-score__comments">
 					<Text
 						variant="subtitle.small"
@@ -123,6 +124,7 @@ const CustomerFeedbackSimple: React.FC< CustomerFeedbackSimpleProps > = ( {
 CustomerFeedbackSimple.propTypes = {
 	recordScoreCallback: PropTypes.func.isRequired,
 	label: PropTypes.string.isRequired,
+	showFeedback: PropTypes.bool,
 };
 
 export { CustomerFeedbackSimple };
diff --git a/packages/js/customer-effort-score/src/index.js b/packages/js/customer-effort-score/src/index.js
index a89db2c591c..8699d826dac 100644
--- a/packages/js/customer-effort-score/src/index.js
+++ b/packages/js/customer-effort-score/src/index.js
@@ -1,2 +1,3 @@
 export * from './customer-effort-score';
 export * from './customer-feedback-simple';
+export * from './customer-feedback-modal';
diff --git a/plugins/woocommerce-admin/client/customer-effort-score-tracks/customer-effort-score-tracks.js b/plugins/woocommerce-admin/client/customer-effort-score-tracks/customer-effort-score-tracks.js
index 3d37a61d4fa..b55b39548e3 100644
--- a/plugins/woocommerce-admin/client/customer-effort-score-tracks/customer-effort-score-tracks.js
+++ b/plugins/woocommerce-admin/client/customer-effort-score-tracks/customer-effort-score-tracks.js
@@ -4,7 +4,7 @@
 import { useState } from '@wordpress/element';
 import PropTypes from 'prop-types';
 import { recordEvent } from '@woocommerce/tracks';
-import CustomerEffortScore from '@woocommerce/customer-effort-score';
+import { CustomerEffortScore } from '@woocommerce/customer-effort-score';
 import { compose } from '@wordpress/compose';
 import { withSelect, withDispatch } from '@wordpress/data';
 import { OPTIONS_STORE_NAME, WEEK } from '@woocommerce/data';
diff --git a/plugins/woocommerce-admin/client/two-column-tasks/completed-header-with-ces.scss b/plugins/woocommerce-admin/client/two-column-tasks/completed-header-with-ces.scss
index 428843d1fb1..e784d47201e 100644
--- a/plugins/woocommerce-admin/client/two-column-tasks/completed-header-with-ces.scss
+++ b/plugins/woocommerce-admin/client/two-column-tasks/completed-header-with-ces.scss
@@ -1,4 +1,4 @@
-.wooocommerce-task-card__header-subtitle {
+.wooocommerce-task-card__header .wooocommerce-task-card__header-subtitle {
     color: $gray-700;
     margin-bottom: $gap-large;
 }
diff --git a/plugins/woocommerce-admin/client/two-column-tasks/completed-header-with-ces.tsx b/plugins/woocommerce-admin/client/two-column-tasks/completed-header-with-ces.tsx
index 00c007d33b4..a322354f10a 100644
--- a/plugins/woocommerce-admin/client/two-column-tasks/completed-header-with-ces.tsx
+++ b/plugins/woocommerce-admin/client/two-column-tasks/completed-header-with-ces.tsx
@@ -2,9 +2,17 @@
  * External dependencies
  */
 import classnames from 'classnames';
+import { useState } from '@wordpress/element';
+import { EllipsisMenu } from '@woocommerce/components';
+import { recordEvent } from '@woocommerce/tracks';
+import { useDispatch, useSelect } from '@wordpress/data';
+import { OPTIONS_STORE_NAME, WEEK } from '@woocommerce/data';
 import { Button, Card, CardHeader } from '@wordpress/components';
 import { Text } from '@woocommerce/experimental';
-import { CustomerFeedbackSimple } from '@woocommerce/customer-effort-score';
+import {
+	CustomerFeedbackModal,
+	CustomerFeedbackSimple,
+} from '@woocommerce/customer-effort-score';
 import { __ } from '@wordpress/i18n';
 
 /**
@@ -12,21 +20,87 @@ import { __ } from '@wordpress/i18n';
  */
 import './completed-header-with-ces.scss';
 import HeaderImage from './completed-celebration-header.svg';
-import React from 'react';
-import { EllipsisMenu } from '@woocommerce/components';
 
 type TaskListCompletedHeaderProps = {
-	hideTasks: ( event: string ) => void;
+	hideTasks: () => void;
 	keepTasks: () => void;
 	allowTracking: boolean;
 };
 
+const ADMIN_INSTALL_TIMESTAMP_OPTION_NAME =
+	'woocommerce_admin_install_timestamp';
+const SHOWN_FOR_ACTIONS_OPTION_NAME = 'woocommerce_ces_shown_for_actions';
+const CES_ACTION = 'store_setup';
+
+function getStoreAgeInWeeks( adminInstallTimestamp: number ) {
+	if ( adminInstallTimestamp === 0 ) {
+		return null;
+	}
+
+	// Date.now() is ms since Unix epoch, adminInstallTimestamp is in
+	// seconds since Unix epoch.
+	const storeAgeInMs = Date.now() - adminInstallTimestamp * 1000;
+	const storeAgeInWeeks = Math.round( storeAgeInMs / WEEK );
+
+	return storeAgeInWeeks;
+}
+
 export const TaskListCompletedHeaderWithCES: React.FC< TaskListCompletedHeaderProps > = ( {
 	hideTasks,
 	keepTasks,
 	allowTracking,
 } ) => {
-	const recordScoreCallback = ( score: number ) => {};
+	const { updateOptions } = useDispatch( OPTIONS_STORE_NAME );
+	const [ showCesModal, setShowCesModal ] = useState( false );
+	const [ score, setScore ] = useState( NaN );
+	const [ showFeedback, setShowFeedback ] = useState( false );
+	const { storeAgeInWeeks, cesShownForActions } = useSelect( ( select ) => {
+		const { getOption } = select( OPTIONS_STORE_NAME );
+
+		const adminInstallTimestamp: number =
+			getOption( ADMIN_INSTALL_TIMESTAMP_OPTION_NAME ) || 0;
+		return {
+			storeAgeInWeeks: getStoreAgeInWeeks( adminInstallTimestamp ),
+			cesShownForActions:
+				getOption( SHOWN_FOR_ACTIONS_OPTION_NAME ) || [],
+		};
+	} );
+
+	const recordScore = ( score: number ) => {
+		if ( score > 2 ) {
+			recordEvent( 'ces_feedback', {
+				action: CES_ACTION,
+				score,
+				store_age: storeAgeInWeeks,
+			} );
+			updateOptions( {
+				[ SHOWN_FOR_ACTIONS_OPTION_NAME ]: [
+					CES_ACTION,
+					...cesShownForActions,
+				],
+			} );
+		} else {
+			setScore( score );
+			setShowCesModal( true );
+		}
+	};
+
+	const recordModalScore = ( score: number, comments: string ) => {
+		setShowCesModal( false );
+		recordEvent( 'ces_feedback', {
+			action: 'store_setup',
+			score,
+			comments: comments || '',
+			store_age: storeAgeInWeeks,
+		} );
+		updateOptions( {
+			[ SHOWN_FOR_ACTIONS_OPTION_NAME ]: [
+				CES_ACTION,
+				...cesShownForActions,
+			],
+		} );
+		setShowFeedback( true );
+	};
 
 	return (
 		<>
@@ -97,11 +171,19 @@ export const TaskListCompletedHeaderWithCES: React.FC< TaskListCompletedHeaderPr
 								'How was your experience?',
 								'woocommerce'
 							) }
-							recordScoreCallback={ recordScoreCallback }
+							recordScoreCallback={ recordScore }
+							showFeedback={ showFeedback }
 						/>
 					) }
 				</Card>
 			</div>
+			{ showCesModal ? (
+				<CustomerFeedbackModal
+					label={ __( 'How was your experience?', 'woocommerce' ) }
+					defaultScore={ score }
+					recordScoreCallback={ recordModalScore }
+				/>
+			) : null }
 		</>
 	);
 };