diff --git a/plugins/woocommerce-blocks/src/BlockTemplatesController.php b/plugins/woocommerce-blocks/src/BlockTemplatesController.php
index f8232803040..2d717697bd8 100644
--- a/plugins/woocommerce-blocks/src/BlockTemplatesController.php
+++ b/plugins/woocommerce-blocks/src/BlockTemplatesController.php
@@ -822,7 +822,7 @@ class BlockTemplatesController {
 		// Use the page template if it exists, which we'll use over our default template if found.
 		$existing_page_template = BlockTemplateUtils::get_block_template( get_stylesheet() . '//page', 'wp_template' );
 
-		if ( $existing_page_template && ! empty( $existing_page_template->content ) ) {
+		if ( $existing_page_template && ! empty( $existing_page_template->content ) && strstr( $existing_page_template->content, 'wp:post-content' ) ) {
 			// Massage the original content into something we can use. Replace post content with a group block.
 			$pattern          = '/(<!--\s*)wp:post-content(.*?)(\/-->)/';
 			$replacement      = '
@@ -835,15 +835,33 @@ class BlockTemplatesController {
 			$template_content = $this->get_default_migrate_page_template( $page );
 		}
 
-		$request = new \WP_REST_Request( 'POST', '/wp/v2/templates/woocommerce/woocommerce//' . $page_id );
-		$request->set_body_params(
+		$new_page_template = BlockTemplateUtils::get_block_template( 'woocommerce/woocommerce//' . $page_id, 'wp_template' );
+
+		// Check template validity--template must exist, and custom template must not be present already.
+		if ( ! $new_page_template || $new_page_template->wp_id ) {
+			update_option( 'has_migrated_' . $page_id, '1' );
+			return;
+		}
+
+		$new_page_template_id = wp_insert_post(
 			[
-				'id'      => 'woocommerce/woocommerce//' . $page_id,
-				'content' => $template_content,
-			]
+				'post_name'    => $new_page_template->slug,
+				'post_type'    => 'wp_template',
+				'post_status'  => 'publish',
+				'tax_input'    => array(
+					'wp_theme' => $new_page_template->theme,
+				),
+				'meta_input'   => array(
+					'origin' => $new_page_template->source,
+				),
+				'post_content' => $template_content,
+			],
+			true
 		);
-		rest_get_server()->dispatch( $request );
-		update_option( 'has_migrated_' . $page_id, '1' );
+
+		if ( ! is_wp_error( $new_page_template_id ) ) {
+			update_option( 'has_migrated_' . $page_id, '1' );
+		}
 	}
 
 	/**
diff --git a/plugins/woocommerce-blocks/src/Templates/CartTemplate.php b/plugins/woocommerce-blocks/src/Templates/CartTemplate.php
index af804d10113..ed126951543 100644
--- a/plugins/woocommerce-blocks/src/Templates/CartTemplate.php
+++ b/plugins/woocommerce-blocks/src/Templates/CartTemplate.php
@@ -33,7 +33,8 @@ class CartTemplate extends AbstractPageTemplate {
 	 */
 	protected function is_active_template() {
 		global $post;
-		return $post instanceof \WP_Post && get_option( 'woocommerce_cart_page_endpoint' ) === $post->post_name;
+		$placeholder = $this->get_placeholder_page();
+		return null !== $placeholder && $post instanceof \WP_Post && $placeholder->post_name === $post->post_name;
 	}
 
 	/**
diff --git a/plugins/woocommerce-blocks/src/Templates/CheckoutTemplate.php b/plugins/woocommerce-blocks/src/Templates/CheckoutTemplate.php
index c69df17f9c4..000c6edbe18 100644
--- a/plugins/woocommerce-blocks/src/Templates/CheckoutTemplate.php
+++ b/plugins/woocommerce-blocks/src/Templates/CheckoutTemplate.php
@@ -42,6 +42,7 @@ class CheckoutTemplate extends AbstractPageTemplate {
 	 */
 	public function is_active_template() {
 		global $post;
-		return $post instanceof \WP_Post && get_option( 'woocommerce_checkout_page_endpoint' ) === $post->post_name;
+		$placeholder = $this->get_placeholder_page();
+		return null !== $placeholder && $post instanceof \WP_Post && $placeholder->post_name === $post->post_name;
 	}
 }