diff --git a/plugins/woocommerce-admin/client/marketplace/utils/functions.tsx b/plugins/woocommerce-admin/client/marketplace/utils/functions.tsx
index 5233303c2a7..bd169921f63 100644
--- a/plugins/woocommerce-admin/client/marketplace/utils/functions.tsx
+++ b/plugins/woocommerce-admin/client/marketplace/utils/functions.tsx
@@ -445,6 +445,10 @@ const connectUrl = (): string => {
 
 	return appendURLParams( wccomSettings.connectURL, [
 		[ 'redirect_admin_url', encodeURIComponent( window.location.href ) ],
+		[
+			'wum-installed',
+			wccomSettings.wooUpdateManagerInstalled ? '1' : '0',
+		],
 	] );
 };
 
diff --git a/plugins/woocommerce/includes/admin/helper/class-wc-helper.php b/plugins/woocommerce/includes/admin/helper/class-wc-helper.php
index ee9e9e7a75e..a92f18a7eca 100644
--- a/plugins/woocommerce/includes/admin/helper/class-wc-helper.php
+++ b/plugins/woocommerce/includes/admin/helper/class-wc-helper.php
@@ -83,6 +83,7 @@ class WC_Helper {
 					'section'           => 'helper',
 					'wc-helper-connect' => 1,
 					'wc-helper-nonce'   => wp_create_nonce( 'connect' ),
+					'wum-installed'     => WC_Woo_Update_Manager_Plugin::is_plugin_installed() ? '1' : '0',
 				),
 				admin_url( 'admin.php' )
 			);