diff --git a/includes/wc-cart-functions.php b/includes/wc-cart-functions.php
index 0da8c1281ba..fb07c970c14 100644
--- a/includes/wc-cart-functions.php
+++ b/includes/wc-cart-functions.php
@@ -107,7 +107,7 @@ function wc_add_to_cart_message( $products, $show_qty = false, $return = false )
 
 	foreach ( $products as $product_id => $qty ) {
 		/* translators: %s: product name */
-		$titles[] = ( $qty > 1 ? absint( $qty ) . ' × ' : '' ) . sprintf( _x( '“%s”', 'Item name in quotes', 'woocommerce' ), strip_tags( get_the_title( $product_id ) ) );
+		$titles[] = ( $qty > 1 ? absint( $qty ) . ' × ' : '' ) . apply_filters( 'woocommerce_add_to_cart_item_name_in_quotes', sprintf( _x( '“%s”', 'Item name in quotes', 'woocommerce' ), strip_tags( get_the_title( $product_id ) ) ), $product_id );
 		$count   += $qty;
 	}