diff --git a/plugins/woocommerce/includes/rest-api/Controllers/Version3/class-wc-rest-products-controller.php b/plugins/woocommerce/includes/rest-api/Controllers/Version3/class-wc-rest-products-controller.php
index c2c03690b87..05bdd2a76f0 100644
--- a/plugins/woocommerce/includes/rest-api/Controllers/Version3/class-wc-rest-products-controller.php
+++ b/plugins/woocommerce/includes/rest-api/Controllers/Version3/class-wc-rest-products-controller.php
@@ -25,6 +25,9 @@ class WC_REST_Products_Controller extends WC_REST_Products_V2_Controller {
 	 */
 	protected $namespace = 'wc/v3';
 
+	private $search_param                 = 'search';
+	private static $wp_query_search_param = 's';
+
 	/**
 	 * Get the images for a product or product variation.
 	 *
@@ -70,6 +73,66 @@ class WC_REST_Products_Controller extends WC_REST_Products_V2_Controller {
 		return $images;
 	}
 
+	/**
+	 * Get a collection of products and add other search criteria to WP_Query.
+	 *
+	 * @param WP_REST_Request $request Full details about the request.
+	 * @return WP_Error|WP_REST_Response
+	 */
+	public function get_items( $request ) {
+		 // Add filters for search criteria in product postmeta via the lookup table.
+		if ( ! empty( $request[ $this->search_param ] ) ) {
+			add_filter( 'posts_where', array( __CLASS__, 'add_search_criteria_to_wp_query_filter' ), 10, 2 );
+			add_filter( 'posts_join', array( __CLASS__, 'add_search_criteria_to_wp_query_join' ), 10, 2 );
+		}
+
+		$response = parent::get_items( $request );
+
+		// Remove filters for search criteria in product postmeta via the lookup table.
+		if ( ! empty( $request[ $this->search_param ] ) ) {
+			remove_filter( 'posts_where', array( __CLASS__, 'add_search_criteria_to_wp_query_filter' ), 10 );
+			remove_filter( 'posts_join', array( __CLASS__, 'add_search_criteria_to_wp_query_join' ), 10 );
+		}
+		return $response;
+	}
+
+	/**
+	 * Add in conditional search filters for products.
+	 *
+	 * @param string $where Where clause used to search posts.
+	 * @param object $wp_query WP_Query object.
+	 * @return string
+	 */
+	public static function add_search_criteria_to_wp_query_filter( $where, $wp_query ) {
+		global $wpdb;
+		$search = $wp_query->get( self::$wp_query_search_param );
+		if ( ! empty( $search ) ) {
+			$like_search = '%' . $wpdb->esc_like( $search ) . '%';
+			$conditions  = array(
+				$wpdb->prepare( 'wc_product_meta_lookup.sku LIKE %s', $like_search ),
+			);
+			$where      .= ' OR (' . implode( ' OR ', $conditions ) . ')';
+		}
+		return $where;
+	}
+
+	/**
+	 * Join `wc_product_meta_lookup` table when product search query is present.
+	 *
+	 * @param string $join Join clause used to search posts.
+	 * @param object $wp_query WP_Query object.
+	 * @return string
+	 */
+	public static function add_search_criteria_to_wp_query_join( $join, $wp_query ) {
+		global $wpdb;
+		$search = $wp_query->get( self::$wp_query_search_param );
+		if ( ! empty( $search ) ) {
+			$join .= " LEFT JOIN {$wpdb->wc_product_meta_lookup} wc_product_meta_lookup
+						ON $wpdb->posts.ID = wc_product_meta_lookup.product_id ";
+		}
+		return $join;
+	}
+
 	/**
 	 * Make extra product orderby features supported by WooCommerce available to the WC API.
 	 * This includes 'price', 'popularity', and 'rating'.
diff --git a/plugins/woocommerce/tests/php/includes/rest-api/Controllers/Version3/class-wc-rest-products-controller-tests.php b/plugins/woocommerce/tests/php/includes/rest-api/Controllers/Version3/class-wc-rest-products-controller-tests.php
index 6f220b9ff7b..eb330f45828 100644
--- a/plugins/woocommerce/tests/php/includes/rest-api/Controllers/Version3/class-wc-rest-products-controller-tests.php
+++ b/plugins/woocommerce/tests/php/includes/rest-api/Controllers/Version3/class-wc-rest-products-controller-tests.php
@@ -147,4 +147,68 @@ class WC_REST_Products_Controller_Tests extends WC_REST_Unit_Test_Case {
 			$this->assertContains( $field, $response_fields, "Field $field was expected but not present in product API response." );
 		}
 	}
+
+	/**
+	 * Test that products with partial name or SKU case-insensitive match are returned given a `search` parameter.
+	 */
+	public function test_products_with_search_param_returns_products_with_sku_and_name_match() {
+		// Given.
+		wp_set_current_user( $this->user );
+		WC_Helper_Product::create_simple_product( true, array( 'name' => 'WooCommerce Tests' ) );
+		WC_Helper_Product::create_simple_product( true, array( 'name' => 'WordCamp' ) );
+		WC_Helper_Product::create_simple_product( true, array( 'name' => 'WoO' ) );
+		WC_Helper_Product::create_simple_product( true, array( 'sku' => 'Woo' ) );
+		WC_Helper_Product::create_simple_product( true, array( 'sku' => 'wordpress' ) );
+		WC_Helper_Product::create_simple_product( true, array( 'sku' => '*sunglasses-woo*' ) );
+
+		// When.
+		$request = new WP_REST_Request( 'GET', '/wc/v3/products' );
+		$request->set_query_params(
+			array(
+				'search'  => 'woo',
+				'order'   => 'asc',
+				'orderby' => 'id',
+			)
+		);
+		$response = $this->server->dispatch( $request );
+		$this->assertEquals( 200, $response->get_status() );
+		$response_products = $response->get_data();
+
+		// Then.
+		$this->assertEquals( 4, count( $response_products ) );
+		$this->assertEquals( $response_products[0]['name'], 'WooCommerce Tests' );
+		$this->assertEquals( $response_products[1]['name'], 'WoO' );
+		$this->assertEquals( $response_products[2]['sku'], 'Woo' );
+		$this->assertEquals( $response_products[3]['sku'], '*sunglasses-woo*' );
+	}
+
+	/**
+	 * Test that the first product with full SKU case-insensitive match are returned given a `sku` parameter.
+	 */
+	public function test_products_with_sku_param_returns_the_first_product_with_full_sku_match() {
+		// Given.
+		wp_set_current_user( $this->user );
+		WC_Helper_Product::create_simple_product( true, array( 'sku' => '0oWoO' ) );
+		WC_Helper_Product::create_simple_product( true, array( 'sku' => 'WoO' ) );
+		WC_Helper_Product::create_simple_product( true, array( 'sku' => 'woo' ) );
+		WC_Helper_Product::create_simple_product( true, array( 'sku' => 'woo-sunglasses' ) );
+
+		// When.
+		$request = new WP_REST_Request( 'GET', '/wc/v3/products' );
+		$request->set_query_params(
+			array(
+				'sku'     => 'woo',
+				'order'   => 'asc',
+				'orderby' => 'id',
+			)
+		);
+		$response = $this->server->dispatch( $request );
+		$this->assertEquals( 200, $response->get_status() );
+		$response_products = $response->get_data();
+
+		// Then.
+		$this->assertEquals( 1, count( $response_products ) );
+		$response_product = $response_products[0];
+		$this->assertEquals( 'WoO', $response_product['sku'] );
+	}
 }