diff --git a/templates/single-product/product-image.php b/templates/single-product/product-image.php
index e2bc27e8994..30bb7f99e5c 100644
--- a/templates/single-product/product-image.php
+++ b/templates/single-product/product-image.php
@@ -16,11 +16,14 @@ global $post, $woocommerce;
 
 	<?php if ( has_post_thumbnail() ) : ?>
 
-		<a class="woocommerce-main-image zoom" itemprop="image" href="<?php echo wp_get_attachment_url( get_post_thumbnail_id() ); ?>" rel="prettyPhoto[product-gallery]" title="<?php echo get_the_title( get_post_thumbnail_id() ); ?>"><?php echo get_the_post_thumbnail( $post->ID, apply_filters( 'single_product_large_thumbnail_size', 'shop_single' ) ) ?></a>
+		<?php
+		echo apply_filters( 'woocommerce_product_image_with_link', '<a class="woocommerce-main-image zoom" itemprop="image" href="' . wp_get_attachment_url( get_post_thumbnail_id() ) . '" rel="prettyPhoto[product-gallery]" title="' . get_the_title( get_post_thumbnail_id() ) . '">' . get_the_post_thumbnail( $post->ID, apply_filters( 'single_product_large_thumbnail_size', 'shop_single' ) ) . '</a>', $post->ID );
+		?>
 
 	<?php else : ?>
-
-		<img src="<?php echo woocommerce_placeholder_img_src(); ?>" alt="Placeholder" />
+		<?php
+		echo apply_filters( 'woocommerce_product_image_placeholder', '<img src="' . woocommerce_placeholder_img_src() . '" alt="Placeholder" />', $post->ID );
+		?>
 
 	<?php endif; ?>
 
diff --git a/templates/single-product/product-thumbnails.php b/templates/single-product/product-thumbnails.php
index 5a4f0b14f8e..609623a41af 100644
--- a/templates/single-product/product-thumbnails.php
+++ b/templates/single-product/product-thumbnails.php
@@ -35,7 +35,9 @@ if ( $attachment_ids ) {
 			if ( ! $attachment_url )
 				continue;
 
-			printf( '<a href="%s" title="%s" rel="prettyPhoto[product-gallery]" class="%s">%s</a>', esc_attr( $attachment_url ), esc_attr( get_the_title( $id ) ), implode( ' ', $classes ), wp_get_attachment_image( $id, apply_filters( 'single_product_small_thumbnail_size', 'shop_thumbnail' ) ) );
+			$image = apply_filters( 'single_product_thumbnail_image', sprintf( '<a href="%s" title="%s" rel="prettyPhoto[product-gallery]" class="%s">%s</a>', esc_attr( $attachment_url ), esc_attr( get_the_title( $id ) ), implode( ' ', $classes ), wp_get_attachment_image( $id, apply_filters( 'single_product_small_thumbnail_size', 'shop_thumbnail' ) ) ), $id );
+			
+			echo $image;
 
 			$loop++;
 		}