diff --git a/plugins/woocommerce/src/Internal/Features/FeaturesController.php b/plugins/woocommerce/src/Internal/Features/FeaturesController.php
index e3ee40b993c..fbbf4a456b9 100644
--- a/plugins/woocommerce/src/Internal/Features/FeaturesController.php
+++ b/plugins/woocommerce/src/Internal/Features/FeaturesController.php
@@ -107,6 +107,7 @@ class FeaturesController {
 				'name'            => __( 'New product editor', 'woocommerce' ),
 				'description'     => __( 'Try the new product editor (Beta)', 'woocommerce' ),
 				'is_experimental' => true,
+				'disable_ui'      => false,
 			),
 			'custom_order_tables'    => array(
 				'name'            => __( 'High-Performance order storage (COT)', 'woocommerce' ),