diff --git a/CHANGELOG.txt b/CHANGELOG.txt
index 875afd2d1dc..551f6652174 100644
--- a/CHANGELOG.txt
+++ b/CHANGELOG.txt
@@ -249,7 +249,7 @@
 * Tweak - Revised email settings screens to show emails in a table and avoid a long sub-nav.
 * Tweak - Default customer role capabilities.
 * Tweak - Expire mini-cart cache after 24 hours.
-* Tweak - Improved refund error messages in PayPal standard.
+* Tweak - Improved refund error messages in PayPal Standard.
 * Tweak - Removed language pack downloader in favour of translate.wordpress.org.
 * Tweak - Added onboarding wizard button to the contextual help so it can be accessed again.
 * Tweak - When a WordPress user is deleted, turn any orders they have into Guest orders.
@@ -1303,7 +1303,7 @@
 * Feature - Customer list reports.
 * Feature - Reports - New design, export csvs, more data.
 * Feature - Ability to link past orders to a customer (before they registered).
-* Feature - Authorize option for paypal standard.
+* Feature - Authorize option for PayPal Standard.
 * Feature - Separate options for countries you can ship to and sell to.
 * Feature - BACS supports multiple account details.
 * Feature - PayPal PDT support (as alternative to IPN).
@@ -1597,7 +1597,7 @@
 = 2.0.4 - 18/03/2013 =
 * Tweak - Like my account, added order_count attribute to view order shortcode.
 * Tweak - Moved WC_Order_Item_Meta into own file.
-* Tweak - PayPal standard gateway - no longer needs sandbox fix, and notify-validate should be first in the requests.
+* Tweak - PayPal Standard gateway - no longer needs sandbox fix, and notify-validate should be first in the requests.
 * Tweak - Flat rate interface tidy up.
 * Tweak - Add order_id to woocommerce_download_product hook
 * Tweak - Disabled prettyPhoto deeplinking
diff --git a/i18n/languages/woocommerce.pot b/i18n/languages/woocommerce.pot
index a1a5a9183d6..9ca926d4a98 100644
--- a/i18n/languages/woocommerce.pot
+++ b/i18n/languages/woocommerce.pot
@@ -18143,7 +18143,7 @@ msgstr ""
 
 #: includes/gateways/paypal/class-wc-gateway-paypal.php:37
 msgid ""
-"PayPal standard sends customers to PayPal to enter their payment "
+"PayPal Standard sends customers to PayPal to enter their payment "
 "information. PayPal IPN requires fsockopen/cURL support to update order "
 "statuses after payment. Check the %1$ssystem status%2$s page for more "
 "details."
@@ -18261,7 +18261,7 @@ msgid "Shipping via %s"
 msgstr ""
 
 #: includes/gateways/paypal/includes/settings-paypal.php:14
-msgid "Enable PayPal standard"
+msgid "Enable PayPal Standard"
 msgstr ""
 
 #: includes/gateways/paypal/includes/settings-paypal.php:28
diff --git a/includes/abstracts/abstract-wc-order.php b/includes/abstracts/abstract-wc-order.php
index 6fbed783640..5b47e4981b1 100644
--- a/includes/abstracts/abstract-wc-order.php
+++ b/includes/abstracts/abstract-wc-order.php
@@ -1598,7 +1598,7 @@ abstract class WC_Abstract_Order extends WC_Abstract_Legacy_Order {
 
 		if ( $this->get_total() > 0 && $this->get_payment_method_title() ) {
 			$total_rows['payment_method'] = array(
-				'label' => __( 'Payment Method:', 'woocommerce' ),
+				'label' => __( 'Payment method:', 'woocommerce' ),
 				'value' => $this->get_payment_method_title(),
 			);
 		}
diff --git a/includes/abstracts/abstract-wc-payment-gateway.php b/includes/abstracts/abstract-wc-payment-gateway.php
index 789b7d117b3..0692f36130c 100644
--- a/includes/abstracts/abstract-wc-payment-gateway.php
+++ b/includes/abstracts/abstract-wc-payment-gateway.php
@@ -453,7 +453,7 @@ abstract class WC_Payment_Gateway extends WC_Settings_API {
 				<label for="wc-%1$s-new-payment-method" style="display:inline;">%2$s</label>
 			</p>',
 			esc_attr( $this->id ),
-			esc_html__( 'Save to Account', 'woocommerce' )
+			esc_html__( 'Save to account', 'woocommerce' )
 		);
 	}
 }
diff --git a/includes/abstracts/abstract-wc-rest-posts-controller.php b/includes/abstracts/abstract-wc-rest-posts-controller.php
index 5082e96d370..63d271877ce 100644
--- a/includes/abstracts/abstract-wc-rest-posts-controller.php
+++ b/includes/abstracts/abstract-wc-rest-posts-controller.php
@@ -415,7 +415,7 @@ abstract class WC_REST_Posts_Controller extends WC_REST_Controller {
 		$post  = get_post( $id );
 
 		if ( empty( $id ) || empty( $post->ID ) || ! in_array( $post->post_type, $this->get_post_types() ) ) {
-			return new WP_Error( "woocommerce_rest_{$this->post_type}_invalid_id", __( 'Invalid post id.', 'woocommerce' ), array( 'status' => 404 ) );
+			return new WP_Error( "woocommerce_rest_{$this->post_type}_invalid_id", __( 'ID is invalid.', 'woocommerce' ), array( 'status' => 404 ) );
 		}
 
 		$supports_trash = EMPTY_TRASH_DAYS > 0;
diff --git a/includes/abstracts/abstract-wc-settings-api.php b/includes/abstracts/abstract-wc-settings-api.php
index 411d7b47812..66e6d484f0c 100644
--- a/includes/abstracts/abstract-wc-settings-api.php
+++ b/includes/abstracts/abstract-wc-settings-api.php
@@ -732,7 +732,7 @@ abstract class WC_Settings_API {
 					</select>
 					<?php echo $this->get_description_html( $data ); ?>
 					<?php if ( $data['select_buttons'] ) : ?>
-						<br/><a class="select_all button" href="#"><?php _e( 'Select All', 'woocommerce' ); ?></a> <a class="select_none button" href="#"><?php _e( 'Select None', 'woocommerce' ); ?></a>
+						<br/><a class="select_all button" href="#"><?php _e( 'Select all', 'woocommerce' ); ?></a> <a class="select_none button" href="#"><?php _e( 'Select none', 'woocommerce' ); ?></a>
 					<?php endif; ?>
 				</fieldset>
 			</td>
diff --git a/includes/admin/class-wc-admin-api-keys-table-list.php b/includes/admin/class-wc-admin-api-keys-table-list.php
index f95b907b442..457e66d70a6 100644
--- a/includes/admin/class-wc-admin-api-keys-table-list.php
+++ b/includes/admin/class-wc-admin-api-keys-table-list.php
@@ -38,10 +38,10 @@ class WC_Admin_API_Keys_Table_List extends WP_List_Table {
 		return array(
 			'cb'            => '<input type="checkbox" />',
 			'description'   => __( 'Description', 'woocommerce' ),
-			'truncated_key' => __( 'Consumer Key Ending In', 'woocommerce' ),
+			'truncated_key' => __( 'Consumer key ending in', 'woocommerce' ),
 			'user'          => __( 'User', 'woocommerce' ),
 			'permissions'   => __( 'Permissions', 'woocommerce' ),
-			'last_access'   => __( 'Last Access', 'woocommerce' ),
+			'last_access'   => __( 'Last access', 'woocommerce' ),
 		);
 	}
 
@@ -67,7 +67,7 @@ class WC_Admin_API_Keys_Table_List extends WP_List_Table {
 		$output = '<strong>';
 		$output .= '<a href="' . esc_url( $url ) . '" class="row-title">';
 		if ( empty( $key['description'] ) ) {
-			$output .= esc_html__( 'API Key', 'woocommerce' );
+			$output .= esc_html__( 'API key', 'woocommerce' );
 		} else {
 			$output .= esc_html( $key['description'] );
 		}
@@ -78,7 +78,7 @@ class WC_Admin_API_Keys_Table_List extends WP_List_Table {
 		$actions = array(
 			'id'    => sprintf( __( 'ID: %d', 'woocommerce' ), $key['key_id'] ),
 			'edit'  => '<a href="' . esc_url( $url ) . '">' . __( 'View/Edit', 'woocommerce' ) . '</a>',
-			'trash' => '<a class="submitdelete" title="' . esc_attr__( 'Revoke API Key', 'woocommerce' ) . '" href="' . esc_url( wp_nonce_url( add_query_arg( array( 'revoke-key' => $key['key_id'] ), admin_url( 'admin.php?page=wc-settings&tab=api&section=keys' ) ), 'revoke' ) ) . '">' . __( 'Revoke', 'woocommerce' ) . '</a>',
+			'trash' => '<a class="submitdelete" title="' . esc_attr__( 'Revoke API key', 'woocommerce' ) . '" href="' . esc_url( wp_nonce_url( add_query_arg( array( 'revoke-key' => $key['key_id'] ), admin_url( 'admin.php?page=wc-settings&tab=api&section=keys' ) ), 'revoke' ) ) . '">' . __( 'Revoke', 'woocommerce' ) . '</a>',
 		);
 
 		$row_actions = array();
diff --git a/includes/admin/class-wc-admin-api-keys.php b/includes/admin/class-wc-admin-api-keys.php
index 94289cfafbf..1f75834d986 100644
--- a/includes/admin/class-wc-admin-api-keys.php
+++ b/includes/admin/class-wc-admin-api-keys.php
@@ -58,7 +58,7 @@ class WC_Admin_API_Keys {
 	 * Table list output.
 	 */
 	private static function table_list_output() {
-		echo '<h2>' . __( 'Keys/Apps', 'woocommerce' ) . ' <a href="' . esc_url( admin_url( 'admin.php?page=wc-settings&tab=api&section=keys&create-key=1' ) ) . '" class="add-new-h2">' . __( 'Add Key', 'woocommerce' ) . '</a></h2>';
+		echo '<h2>' . __( 'Keys/Apps', 'woocommerce' ) . ' <a href="' . esc_url( admin_url( 'admin.php?page=wc-settings&tab=api&section=keys&create-key=1' ) ) . '" class="add-new-h2">' . __( 'Add key', 'woocommerce' ) . '</a></h2>';
 
 		$keys_table_list = new WC_Admin_API_Keys_Table_List();
 		$keys_table_list->prepare_items();
@@ -68,7 +68,7 @@ class WC_Admin_API_Keys {
 		echo '<input type="hidden" name="section" value="keys" />';
 
 		$keys_table_list->views();
-		$keys_table_list->search_box( __( 'Search Key', 'woocommerce' ), 'key' );
+		$keys_table_list->search_box( __( 'Search key', 'woocommerce' ), 'key' );
 		$keys_table_list->display();
 	}
 
@@ -129,7 +129,7 @@ class WC_Admin_API_Keys {
 	 */
 	public static function notices() {
 		if ( isset( $_GET['revoked'] ) && 1 == $_GET['revoked'] ) {
-			WC_Admin_Settings::add_message( __( 'API Key revoked successfully.', 'woocommerce' ) );
+			WC_Admin_Settings::add_message( __( 'API key revoked successfully.', 'woocommerce' ) );
 		}
 	}
 
diff --git a/includes/admin/class-wc-admin-attributes.php b/includes/admin/class-wc-admin-attributes.php
index 049a3da0eee..df660f27955 100644
--- a/includes/admin/class-wc-admin-attributes.php
+++ b/includes/admin/class-wc-admin-attributes.php
@@ -253,7 +253,7 @@ class WC_Admin_Attributes {
 		?>
 		<div class="wrap woocommerce">
 			<div class="icon32 icon32-attributes" id="icon-woocommerce"><br/></div>
-			<h1><?php _e( 'Edit Attribute', 'woocommerce' ) ?></h1>
+			<h1><?php _e( 'Edit attribute', 'woocommerce' ) ?></h1>
 
 			<?php
 
@@ -292,7 +292,7 @@ class WC_Admin_Attributes {
 							</tr>
 							<tr class="form-field form-required">
 								<th scope="row" valign="top">
-									<label for="attribute_public"><?php _e( 'Enable Archives?', 'woocommerce' ); ?></label>
+									<label for="attribute_public"><?php _e( 'Enable archives?', 'woocommerce' ); ?></label>
 								</th>
 								<td>
 									<input name="attribute_public" id="attribute_public" type="checkbox" value="1" <?php checked( $att_public, 1 ); ?> />
@@ -438,7 +438,7 @@ class WC_Admin_Attributes {
 				<div id="col-left">
 					<div class="col-wrap">
 						<div class="form-wrap">
-							<h2><?php _e( 'Add New Attribute', 'woocommerce' ); ?></h2>
+							<h2><?php _e( 'Add new attribute', 'woocommerce' ); ?></h2>
 							<p><?php _e( 'Attributes let you define extra product data, such as size or colour. You can use these attributes in the shop sidebar using the "layered nav" widgets. Please note: you cannot rename an attribute later on.', 'woocommerce' ); ?></p>
 							<form action="edit.php?post_type=product&amp;page=product_attributes" method="post">
 								<?php do_action( 'woocommerce_before_add_attribute_fields' ) ?>
@@ -494,7 +494,7 @@ class WC_Admin_Attributes {
 
 								<?php do_action( 'woocommerce_after_add_attribute_fields' ) ?>
 
-								<p class="submit"><input type="submit" name="add_new_attribute" id="submit" class="button button-primary" value="<?php esc_attr_e( 'Add Attribute', 'woocommerce' ); ?>"></p>
+								<p class="submit"><input type="submit" name="add_new_attribute" id="submit" class="button button-primary" value="<?php esc_attr_e( 'Add attribute', 'woocommerce' ); ?>"></p>
 								<?php wp_nonce_field( 'woocommerce-add-new_attribute' ); ?>
 							</form>
 						</div>
diff --git a/includes/admin/class-wc-admin-dashboard.php b/includes/admin/class-wc-admin-dashboard.php
index 8971390317a..6cd4c03415c 100644
--- a/includes/admin/class-wc-admin-dashboard.php
+++ b/includes/admin/class-wc-admin-dashboard.php
@@ -34,10 +34,10 @@ class WC_Admin_Dashboard {
 	 */
 	public function init() {
 		if ( current_user_can( 'publish_shop_orders' ) ) {
-			wp_add_dashboard_widget( 'woocommerce_dashboard_recent_reviews', __( 'WooCommerce Recent Reviews', 'woocommerce' ), array( $this, 'recent_reviews' ) );
+			wp_add_dashboard_widget( 'woocommerce_dashboard_recent_reviews', __( 'WooCommerce recent reviews', 'woocommerce' ), array( $this, 'recent_reviews' ) );
 		}
 
-		wp_add_dashboard_widget( 'woocommerce_dashboard_status', __( 'WooCommerce Status', 'woocommerce' ), array( $this, 'status_widget' ) );
+		wp_add_dashboard_widget( 'woocommerce_dashboard_status', __( 'WooCommerce status', 'woocommerce' ), array( $this, 'status_widget' ) );
 	}
 
 	/**
diff --git a/includes/admin/class-wc-admin-help.php b/includes/admin/class-wc-admin-help.php
index e9723884774..ae8e67d009a 100644
--- a/includes/admin/class-wc-admin-help.php
+++ b/includes/admin/class-wc-admin-help.php
@@ -38,47 +38,47 @@ class WC_Admin_Help {
 
 		$video_map = array(
 			'wc-settings' => array(
-				'title' => __( 'General Settings', 'woocommerce' ),
+				'title' => __( 'General settings', 'woocommerce' ),
 				'url'   => '//fast.wistia.net/embed/iframe/mz2l10u5f6?videoFoam=true',
 			),
 			'wc-settings-general' => array(
-				'title' => __( 'General Settings', 'woocommerce' ),
+				'title' => __( 'General settings', 'woocommerce' ),
 				'url'   => '//fast.wistia.net/embed/iframe/mz2l10u5f6?videoFoam=true',
 			),
 			'wc-settings-products' => array(
-				'title' => __( 'Product Settings', 'woocommerce' ),
+				'title' => __( 'Product settings', 'woocommerce' ),
 				'url'   => '//fast.wistia.net/embed/iframe/lolkan4fxf?videoFoam=true',
 			),
 			'wc-settings-tax' => array(
-				'title' => __( 'Tax Settings', 'woocommerce' ),
+				'title' => __( 'Tax settings', 'woocommerce' ),
 				'url'   => '//fast.wistia.net/embed/iframe/qp1v19dwrh?videoFoam=true',
 			),
 			'wc-settings-shipping' => array(
-				'title' => __( 'Shipping Zones', 'woocommerce' ),
+				'title' => __( 'Shipping zones', 'woocommerce' ),
 				'url'   => '//fast.wistia.net/embed/iframe/95yiocro6p?videoFoam=true',
 			),
 			'wc-settings-shipping-options' => array(
-				'title' => __( 'Shipping Options', 'woocommerce' ),
+				'title' => __( 'Shipping options', 'woocommerce' ),
 				'url'   => '//fast.wistia.net/embed/iframe/9c9008dxnr?videoFoam=true',
 			),
 			'wc-settings-shipping-classes' => array(
-				'title' => __( 'Shipping Classes', 'woocommerce' ),
+				'title' => __( 'Shipping classes', 'woocommerce' ),
 				'url'   => '//fast.wistia.net/embed/iframe/tpqg17aq99?videoFoam=true',
 			),
 			'wc-settings-checkout' => array(
-				'title' => __( 'Checkout Settings', 'woocommerce' ),
+				'title' => __( 'Checkout settings', 'woocommerce' ),
 				'url'   => '//fast.wistia.net/embed/iframe/65yjv96z51?videoFoam=true',
 			),
 			'wc-settings-checkout-bacs' => array(
-				'title' => __( 'Bank Transfer (BACS) Payments', 'woocommerce' ),
+				'title' => __( 'Bank transfer (BACS) payments', 'woocommerce' ),
 				'url'   => '//fast.wistia.net/embed/iframe/dh4piy3sek?videoFoam=true',
 			),
 			'wc-settings-checkout-cheque' => array(
-				'title' => __( 'Check Payments', 'woocommerce' ),
+				'title' => __( 'Check payments', 'woocommerce' ),
 				'url'   => '//fast.wistia.net/embed/iframe/u2m2kcakea?videoFoam=true',
 			),
 			'wc-settings-checkout-cod' => array(
-				'title' => __( 'Cash on Delivery', 'woocommerce' ),
+				'title' => __( 'Cash on delivery', 'woocommerce' ),
 				'url'   => '//fast.wistia.net/embed/iframe/8hyli8wu5f?videoFoam=true',
 			),
 			'wc-settings-checkout-paypal' => array(
@@ -98,35 +98,35 @@ class WC_Admin_Help {
 				'url'   => '//fast.wistia.net/embed/iframe/jdfzjiiw61?videoFoam=true',
 			),
 			'wc-settings-account' => array(
-				'title' => __( 'Account Settings', 'woocommerce' ),
+				'title' => __( 'Account settings', 'woocommerce' ),
 				'url'   => '//fast.wistia.net/embed/iframe/35mazq7il2?videoFoam=true',
 			),
 			'wc-settings-email' => array(
-				'title' => __( 'Email Settings', 'woocommerce' ),
+				'title' => __( 'Email settings', 'woocommerce' ),
 				'url'   => '//fast.wistia.net/embed/iframe/svcaftq4xv?videoFoam=true',
 			),
 			'wc-settings-api' => array(
-				'title' => __( 'Webhook Settings', 'woocommerce' ),
+				'title' => __( 'Webhook settings', 'woocommerce' ),
 				'url'   => '//fast.wistia.net/embed/iframe/1q0ny74vvq?videoFoam=true',
 			),
 			'product' => array(
-				'title' => __( 'Simple Products', 'woocommerce' ),
+				'title' => __( 'Simple products', 'woocommerce' ),
 				'url'   => '//fast.wistia.net/embed/iframe/ziyjmd4kut?videoFoam=true',
 			),
 			'edit-product_cat' => array(
-				'title' => __( 'Product Categories', 'woocommerce' ),
+				'title' => __( 'Product categories', 'woocommerce' ),
 				'url'   => '//fast.wistia.net/embed/iframe/f0j5gzqigg?videoFoam=true',
 			),
 			'edit-product_tag' => array(
-				'title' => __( 'Product Categories, Tags, Shipping Classes, &amp; Attributes', 'woocommerce' ),
+				'title' => __( 'Product categories, tags, shipping classes, and attributes', 'woocommerce' ),
 				'url'   => '//fast.wistia.net/embed/iframe/f0j5gzqigg?videoFoam=true',
 			),
 			'product_attributes' => array(
-				'title' => __( 'Product Categories, Tags, Shipping Classes, &amp; Attributes', 'woocommerce' ),
+				'title' => __( 'Product categories, tags, shipping classes, and attributes', 'woocommerce' ),
 				'url'   => '//fast.wistia.net/embed/iframe/f0j5gzqigg?videoFoam=true',
 			),
 			'wc-status' => array(
-				'title' => __( 'System Status', 'woocommerce' ),
+				'title' => __( 'System status', 'woocommerce' ),
 				'url'   => '//fast.wistia.net/embed/iframe/xdn733nnhi?videoFoam=true',
 			),
 			'wc-reports' => array(
@@ -142,11 +142,11 @@ class WC_Admin_Help {
 				'url'   => '//fast.wistia.net/embed/iframe/gupd4h8sit?videoFoam=true',
 			),
 			'edit-shop_order' => array(
-				'title' => __( 'Managing Orders', 'woocommerce' ),
+				'title' => __( 'Managing orders', 'woocommerce' ),
 				'url'   => '//fast.wistia.net/embed/iframe/n8n0sa8hee?videoFoam=true',
 			),
 			'shop_order' => array(
-				'title' => __( 'Managing Orders', 'woocommerce' ),
+				'title' => __( 'Managing orders', 'woocommerce' ),
 				'url'   => '//fast.wistia.net/embed/iframe/n8n0sa8hee?videoFoam=true',
 			),
 		);
@@ -194,7 +194,7 @@ class WC_Admin_Help {
 					'</a>'
 				) . '</p>' .
 				'<p>' . __( 'Before asking for help we recommend checking the system status page to identify any problems with your configuration.', 'woocommerce' ) . '</p>' .
-				'<p><a href="' . admin_url( 'admin.php?page=wc-status' ) . '" class="button button-primary">' . __( 'System Status', 'woocommerce' ) . '</a> <a href="' . 'https://wordpress.org/support/plugin/woocommerce' . '" class="button">' . __( 'Community Forum', 'woocommerce' ) . '</a> <a href="' . 'https://woocommerce.com/my-account/tickets/?utm_source=helptab&utm_medium=product&utm_content=tickets&utm_campaign=woocommerceplugin' . '" class="button">' . __( 'WooCommerce Helpdesk', 'woocommerce' ) . '</a></p>',
+				'<p><a href="' . admin_url( 'admin.php?page=wc-status' ) . '" class="button button-primary">' . __( 'System status', 'woocommerce' ) . '</a> <a href="' . 'https://wordpress.org/support/plugin/woocommerce' . '" class="button">' . __( 'Community forum', 'woocommerce' ) . '</a> <a href="' . 'https://woocommerce.com/my-account/tickets/?utm_source=helptab&utm_medium=product&utm_content=tickets&utm_campaign=woocommerceplugin' . '" class="button">' . __( 'WooCommerce helpdesk', 'woocommerce' ) . '</a></p>',
 		) );
 
 		$screen->add_help_tab( array(
@@ -203,7 +203,7 @@ class WC_Admin_Help {
 			'content'   =>
 				'<h2>' . __( 'Found a bug?', 'woocommerce' ) . '</h2>' .
 				'<p>' . sprintf( __( 'If you find a bug within WooCommerce core you can create a ticket via <a href="%1$s">Github issues</a>. Ensure you read the <a href="%2$s">contribution guide</a> prior to submitting your report. To help us solve your issue, please be as descriptive as possible and include your <a href="%3$s">system status report</a>.', 'woocommerce' ), 'https://github.com/woocommerce/woocommerce/issues?state=open', 'https://github.com/woocommerce/woocommerce/blob/master/.github/CONTRIBUTING.md', admin_url( 'admin.php?page=wc-status' ) ) . '</p>' .
-				'<p><a href="' . 'https://github.com/woocommerce/woocommerce/issues?state=open' . '" class="button button-primary">' . __( 'Report a bug', 'woocommerce' ) . '</a> <a href="' . admin_url( 'admin.php?page=wc-status' ) . '" class="button">' . __( 'System Status', 'woocommerce' ) . '</a></p>',
+				'<p><a href="' . 'https://github.com/woocommerce/woocommerce/issues?state=open' . '" class="button button-primary">' . __( 'Report a bug', 'woocommerce' ) . '</a> <a href="' . admin_url( 'admin.php?page=wc-status' ) . '" class="button">' . __( 'System status', 'woocommerce' ) . '</a></p>',
 
 		) );
 
@@ -213,26 +213,26 @@ class WC_Admin_Help {
 			'content'   =>
 				'<h2>' . __( 'Education', 'woocommerce' ) . '</h2>' .
 				'<p>' . __( 'If you would like to learn about using WooCommerce from an expert, consider following a WooCommerce course offered by one of our educational partners.', 'woocommerce' ) . '</p>' .
-				'<p><a href="' . 'https://woocommerce.com/educational-partners/?utm_source=helptab&utm_medium=product&utm_content=edupartners&utm_campaign=woocommerceplugin' . '" class="button button-primary">' . __( 'View Education Partners', 'woocommerce' ) . '</a></p>',
+				'<p><a href="' . 'https://woocommerce.com/educational-partners/?utm_source=helptab&utm_medium=product&utm_content=edupartners&utm_campaign=woocommerceplugin' . '" class="button button-primary">' . __( 'View education partners', 'woocommerce' ) . '</a></p>',
 		) );
 
 		$screen->add_help_tab( array(
 			'id'        => 'woocommerce_onboard_tab',
-			'title'     => __( 'Setup Wizard', 'woocommerce' ),
+			'title'     => __( 'Setup wizard', 'woocommerce' ),
 			'content'   =>
-				'<h2>' . __( 'Setup Wizard', 'woocommerce' ) . '</h2>' .
+				'<h2>' . __( 'Setup wizard', 'woocommerce' ) . '</h2>' .
 				'<p>' . __( 'If you need to access the setup wizard again, please click on the button below.', 'woocommerce' ) . '</p>' .
-				'<p><a href="' . admin_url( 'index.php?page=wc-setup' ) . '" class="button button-primary">' . __( 'Setup Wizard', 'woocommerce' ) . '</a></p>',
+				'<p><a href="' . admin_url( 'index.php?page=wc-setup' ) . '" class="button button-primary">' . __( 'Setup wizard', 'woocommerce' ) . '</a></p>',
 
 		) );
 
 		$screen->set_help_sidebar(
 			'<p><strong>' . __( 'For more information:', 'woocommerce' ) . '</strong></p>' .
 			'<p><a href="' . 'https://woocommerce.com/?utm_source=helptab&utm_medium=product&utm_content=about&utm_campaign=woocommerceplugin' . '" target="_blank">' . __( 'About WooCommerce', 'woocommerce' ) . '</a></p>' .
-			'<p><a href="' . 'https://wordpress.org/extend/plugins/woocommerce/' . '" target="_blank">' . __( 'WordPress.org Project', 'woocommerce' ) . '</a></p>' .
-			'<p><a href="' . 'https://github.com/woocommerce/woocommerce' . '" target="_blank">' . __( 'Github Project', 'woocommerce' ) . '</a></p>' .
-			'<p><a href="' . 'https://woocommerce.com/product-category/themes/woocommerce/?utm_source=helptab&utm_medium=product&utm_content=wcthemes&utm_campaign=woocommerceplugin' . '" target="_blank">' . __( 'Official Themes', 'woocommerce' ) . '</a></p>' .
-			'<p><a href="' . 'https://woocommerce.com/product-category/woocommerce-extensions/?utm_source=helptab&utm_medium=product&utm_content=wcextensions&utm_campaign=woocommerceplugin' . '" target="_blank">' . __( 'Official Extensions', 'woocommerce' ) . '</a></p>'
+			'<p><a href="' . 'https://wordpress.org/extend/plugins/woocommerce/' . '" target="_blank">' . __( 'WordPress.org project', 'woocommerce' ) . '</a></p>' .
+			'<p><a href="' . 'https://github.com/woocommerce/woocommerce' . '" target="_blank">' . __( 'Github project', 'woocommerce' ) . '</a></p>' .
+			'<p><a href="' . 'https://woocommerce.com/product-category/themes/woocommerce/?utm_source=helptab&utm_medium=product&utm_content=wcthemes&utm_campaign=woocommerceplugin' . '" target="_blank">' . __( 'Official themes', 'woocommerce' ) . '</a></p>' .
+			'<p><a href="' . 'https://woocommerce.com/product-category/woocommerce-extensions/?utm_source=helptab&utm_medium=product&utm_content=wcextensions&utm_campaign=woocommerceplugin' . '" target="_blank">' . __( 'Official extensions', 'woocommerce' ) . '</a></p>'
 		);
 	}
 }
diff --git a/includes/admin/class-wc-admin-importers.php b/includes/admin/class-wc-admin-importers.php
index 5f5fb0bff91..7b6ac91cd71 100644
--- a/includes/admin/class-wc-admin-importers.php
+++ b/includes/admin/class-wc-admin-importers.php
@@ -31,7 +31,7 @@ class WC_Admin_Importers {
 	 * Add menu items.
 	 */
 	public function register_importers() {
-		register_importer( 'woocommerce_tax_rate_csv', __( 'WooCommerce Tax Rates (CSV)', 'woocommerce' ), __( 'Import <strong>tax rates</strong> to your store via a csv file.', 'woocommerce' ), array( $this, 'tax_rates_importer' ) );
+		register_importer( 'woocommerce_tax_rate_csv', __( 'WooCommerce tax rates (CSV)', 'woocommerce' ), __( 'Import <strong>tax rates</strong> to your store via a csv file.', 'woocommerce' ), array( $this, 'tax_rates_importer' ) );
 	}
 
 	/**
diff --git a/includes/admin/class-wc-admin-menus.php b/includes/admin/class-wc-admin-menus.php
index e196d221c17..5f74ae85608 100644
--- a/includes/admin/class-wc-admin-menus.php
+++ b/includes/admin/class-wc-admin-menus.php
@@ -69,7 +69,7 @@ class WC_Admin_Menus {
 		if ( current_user_can( 'manage_woocommerce' ) ) {
 			add_submenu_page( 'woocommerce', __( 'Reports', 'woocommerce' ),  __( 'Reports', 'woocommerce' ) , 'view_woocommerce_reports', 'wc-reports', array( $this, 'reports_page' ) );
 		} else {
-			add_menu_page( __( 'Sales Reports', 'woocommerce' ),  __( 'Sales Reports', 'woocommerce' ) , 'view_woocommerce_reports', 'wc-reports', array( $this, 'reports_page' ), null, '55.6' );
+			add_menu_page( __( 'Sales reports', 'woocommerce' ),  __( 'Sales reports', 'woocommerce' ) , 'view_woocommerce_reports', 'wc-reports', array( $this, 'reports_page' ), null, '55.6' );
 		}
 	}
 
@@ -77,7 +77,7 @@ class WC_Admin_Menus {
 	 * Add menu item.
 	 */
 	public function settings_menu() {
-		$settings_page = add_submenu_page( 'woocommerce', __( 'WooCommerce Settings', 'woocommerce' ),  __( 'Settings', 'woocommerce' ) , 'manage_woocommerce', 'wc-settings', array( $this, 'settings_page' ) );
+		$settings_page = add_submenu_page( 'woocommerce', __( 'WooCommerce settings', 'woocommerce' ),  __( 'Settings', 'woocommerce' ) , 'manage_woocommerce', 'wc-settings', array( $this, 'settings_page' ) );
 
 		add_action( 'load-' . $settings_page, array( $this, 'settings_page_init' ) );
 	}
@@ -94,14 +94,14 @@ class WC_Admin_Menus {
 	 * Add menu item.
 	 */
 	public function status_menu() {
-		add_submenu_page( 'woocommerce', __( 'WooCommerce Status', 'woocommerce' ),  __( 'System Status', 'woocommerce' ) , 'manage_woocommerce', 'wc-status', array( $this, 'status_page' ) );
+		add_submenu_page( 'woocommerce', __( 'WooCommerce status', 'woocommerce' ),  __( 'System status', 'woocommerce' ) , 'manage_woocommerce', 'wc-status', array( $this, 'status_page' ) );
 	}
 
 	/**
 	 * Addons menu item.
 	 */
 	public function addons_menu() {
-		add_submenu_page( 'woocommerce', __( 'WooCommerce Extensions', 'woocommerce' ),  __( 'Extensions', 'woocommerce' ) , 'manage_woocommerce', 'wc-addons', array( $this, 'addons_page' ) );
+		add_submenu_page( 'woocommerce', __( 'WooCommerce extensions', 'woocommerce' ),  __( 'Extensions', 'woocommerce' ) , 'manage_woocommerce', 'wc-addons', array( $this, 'addons_page' ) );
 	}
 
 	/**
@@ -231,7 +231,7 @@ class WC_Admin_Menus {
 	 * Adapted from http://www.johnmorrisonline.com/how-to-add-a-fully-functional-custom-meta-box-to-wordpress-navigation-menus/.
 	 */
 	public function add_nav_menu_meta_boxes() {
-		add_meta_box( 'woocommerce_endpoints_nav_link', __( 'WooCommerce Endpoints', 'woocommerce' ), array( $this, 'nav_menu_links' ), 'nav-menus', 'side', 'low' );
+		add_meta_box( 'woocommerce_endpoints_nav_link', __( 'WooCommerce endpoints', 'woocommerce' ), array( $this, 'nav_menu_links' ), 'nav-menus', 'side', 'low' );
 	}
 
 	/**
@@ -267,10 +267,10 @@ class WC_Admin_Menus {
 			</div>
 			<p class="button-controls">
 				<span class="list-controls">
-					<a href="<?php echo admin_url( 'nav-menus.php?page-tab=all&selectall=1#posttype-woocommerce-endpoints' ); ?>" class="select-all"><?php _e( 'Select All', 'woocommerce' ); ?></a>
+					<a href="<?php echo admin_url( 'nav-menus.php?page-tab=all&selectall=1#posttype-woocommerce-endpoints' ); ?>" class="select-all"><?php _e( 'Select all', 'woocommerce' ); ?></a>
 				</span>
 				<span class="add-to-menu">
-					<input type="submit" class="button-secondary submit-add-to-menu right" value="<?php esc_attr_e( 'Add to Menu', 'woocommerce' ); ?>" name="add-post-type-menu-item" id="submit-posttype-woocommerce-endpoints">
+					<input type="submit" class="button-secondary submit-add-to-menu right" value="<?php esc_attr_e( 'Add to menu', 'woocommerce' ); ?>" name="add-post-type-menu-item" id="submit-posttype-woocommerce-endpoints">
 					<span class="spinner"></span>
 				</span>
 			</p>
@@ -303,7 +303,7 @@ class WC_Admin_Menus {
 		$wp_admin_bar->add_node( array(
 			'parent' => 'site-name',
 			'id'     => 'view-store',
-			'title'  => __( 'Visit Store', 'woocommerce' ),
+			'title'  => __( 'Visit store', 'woocommerce' ),
 			'href'   => wc_get_page_permalink( 'shop' ),
 		) );
 	}
diff --git a/includes/admin/class-wc-admin-meta-boxes.php b/includes/admin/class-wc-admin-meta-boxes.php
index d78ed71c77e..2a8556bbd19 100644
--- a/includes/admin/class-wc-admin-meta-boxes.php
+++ b/includes/admin/class-wc-admin-meta-boxes.php
@@ -110,22 +110,22 @@ class WC_Admin_Meta_Boxes {
 	 */
 	public function add_meta_boxes() {
 		// Products
-		add_meta_box( 'postexcerpt', __( 'Product Short Description', 'woocommerce' ), 'WC_Meta_Box_Product_Short_Description::output', 'product', 'normal' );
-		add_meta_box( 'woocommerce-product-data', __( 'Product Data', 'woocommerce' ), 'WC_Meta_Box_Product_Data::output', 'product', 'normal', 'high' );
-		add_meta_box( 'woocommerce-product-images', __( 'Product Gallery', 'woocommerce' ), 'WC_Meta_Box_Product_Images::output', 'product', 'side', 'low' );
+		add_meta_box( 'postexcerpt', __( 'Product short description', 'woocommerce' ), 'WC_Meta_Box_Product_Short_Description::output', 'product', 'normal' );
+		add_meta_box( 'woocommerce-product-data', __( 'Product data', 'woocommerce' ), 'WC_Meta_Box_Product_Data::output', 'product', 'normal', 'high' );
+		add_meta_box( 'woocommerce-product-images', __( 'Product gallery', 'woocommerce' ), 'WC_Meta_Box_Product_Images::output', 'product', 'side', 'low' );
 
 		// Orders
 		foreach ( wc_get_order_types( 'order-meta-boxes' ) as $type ) {
 			$order_type_object = get_post_type_object( $type );
-			add_meta_box( 'woocommerce-order-data', sprintf( __( '%s Data', 'woocommerce' ), $order_type_object->labels->singular_name ), 'WC_Meta_Box_Order_Data::output', $type, 'normal', 'high' );
+			add_meta_box( 'woocommerce-order-data', sprintf( __( '%s data', 'woocommerce' ), $order_type_object->labels->singular_name ), 'WC_Meta_Box_Order_Data::output', $type, 'normal', 'high' );
 			add_meta_box( 'woocommerce-order-items', __( 'Items', 'woocommerce' ), 'WC_Meta_Box_Order_Items::output', $type, 'normal', 'high' );
-			add_meta_box( 'woocommerce-order-notes', sprintf( __( '%s Notes', 'woocommerce' ), $order_type_object->labels->singular_name ), 'WC_Meta_Box_Order_Notes::output', $type, 'side', 'default' );
-			add_meta_box( 'woocommerce-order-downloads', __( 'Downloadable Product Permissions', 'woocommerce' ) . wc_help_tip( __( 'Note: Permissions for order items will automatically be granted when the order status changes to processing/completed.', 'woocommerce' ) ), 'WC_Meta_Box_Order_Downloads::output', $type, 'normal', 'default' );
-			add_meta_box( 'woocommerce-order-actions', sprintf( __( '%s Actions', 'woocommerce' ), $order_type_object->labels->singular_name ), 'WC_Meta_Box_Order_Actions::output', $type, 'side', 'high' );
+			add_meta_box( 'woocommerce-order-notes', sprintf( __( '%s notes', 'woocommerce' ), $order_type_object->labels->singular_name ), 'WC_Meta_Box_Order_Notes::output', $type, 'side', 'default' );
+			add_meta_box( 'woocommerce-order-downloads', __( 'Downloadable product permissions', 'woocommerce' ) . wc_help_tip( __( 'Note: Permissions for order items will automatically be granted when the order status changes to processing/completed.', 'woocommerce' ) ), 'WC_Meta_Box_Order_Downloads::output', $type, 'normal', 'default' );
+			add_meta_box( 'woocommerce-order-actions', sprintf( __( '%s actions', 'woocommerce' ), $order_type_object->labels->singular_name ), 'WC_Meta_Box_Order_Actions::output', $type, 'side', 'high' );
 		}
 
 		// Coupons
-		add_meta_box( 'woocommerce-coupon-data', __( 'Coupon Data', 'woocommerce' ), 'WC_Meta_Box_Coupon_Data::output', 'shop_coupon', 'normal', 'high' );
+		add_meta_box( 'woocommerce-coupon-data', __( 'Coupon data', 'woocommerce' ), 'WC_Meta_Box_Coupon_Data::output', 'shop_coupon', 'normal', 'high' );
 	}
 
 	/**
diff --git a/includes/admin/class-wc-admin-permalink-settings.php b/includes/admin/class-wc-admin-permalink-settings.php
index 682a77132e5..61a6e7287b1 100644
--- a/includes/admin/class-wc-admin-permalink-settings.php
+++ b/includes/admin/class-wc-admin-permalink-settings.php
@@ -33,7 +33,7 @@ class WC_Admin_Permalink_Settings {
 	 */
 	public function settings_init() {
 		// Add a section to the permalinks page
-		add_settings_section( 'woocommerce-permalink', __( 'Product Permalinks', 'woocommerce' ), array( $this, 'settings' ), 'permalink' );
+		add_settings_section( 'woocommerce-permalink', __( 'Product permalinks', 'woocommerce' ), array( $this, 'settings' ), 'permalink' );
 
 		// Add our settings
 		add_settings_field(
@@ -127,7 +127,7 @@ class WC_Admin_Permalink_Settings {
 				<?php endif; ?>
 				<tr>
 					<th><label><input name="product_permalink" id="woocommerce_custom_selection" type="radio" value="custom" class="tog" <?php checked( in_array( $product_permalink, $structures ), false ); ?> />
-						<?php _e( 'Custom Base', 'woocommerce' ); ?></label></th>
+						<?php _e( 'Custom base', 'woocommerce' ); ?></label></th>
 					<td>
 						<input name="product_permalink_structure" id="woocommerce_permalink_structure" type="text" value="<?php echo esc_attr( $product_permalink ); ?>" class="regular-text code"> <span class="description"><?php _e( 'Enter a custom base to use. A base <strong>must</strong> be set or WordPress will use default instead.', 'woocommerce' ); ?></span>
 					</td>
diff --git a/includes/admin/class-wc-admin-pointers.php b/includes/admin/class-wc-admin-pointers.php
index b045e4fe631..c207a8f4c54 100644
--- a/includes/admin/class-wc-admin-pointers.php
+++ b/includes/admin/class-wc-admin-pointers.php
@@ -57,7 +57,7 @@ class WC_Admin_Pointers {
 						'event'  => 'input',
 					),
 					'options'      => array(
-						'content'  => '<h3>' . esc_html__( 'Product Name', 'woocommerce' ) . '</h3>' .
+						'content'  => '<h3>' . esc_html__( 'Product name', 'woocommerce' ) . '</h3>' .
 										'<p>' . esc_html__( 'Give your new product a name here. This is a required field and will be what your customers will see in your store.', 'woocommerce' ) . '</p>',
 						'position' => array(
 							'edge'  => 'top',
@@ -70,7 +70,7 @@ class WC_Admin_Pointers {
 					'next'         => 'product-type',
 					'next_trigger' => array(),
 					'options'      => array(
-						'content'  => '<h3>' . esc_html__( 'Product Description', 'woocommerce' ) . '</h3>' .
+						'content'  => '<h3>' . esc_html__( 'Product description', 'woocommerce' ) . '</h3>' .
 										'<p>' . esc_html__( 'This is your products main body of content. Here you should describe your product in detail.', 'woocommerce' ) . '</p>',
 						'position' => array(
 							'edge'  => 'bottom',
@@ -86,7 +86,7 @@ class WC_Admin_Pointers {
 						'event'  => 'change blur click',
 					),
 					'options'  => array(
-						'content'  => '<h3>' . esc_html__( 'Choose Product Type', 'woocommerce' ) . '</h3>' .
+						'content'  => '<h3>' . esc_html__( 'Choose product type', 'woocommerce' ) . '</h3>' .
 										'<p>' . esc_html__( 'Choose a type for this product. Simple is suitable for most physical goods and services (we recommend setting up a simple product for now).', 'woocommerce' ) . '</p>' .
 										'<p>' . esc_html__( 'Variable is for more complex products such as t-shirts with multiple sizes.', 'woocommerce' ) . '</p>' .
 										'<p>' . esc_html__( 'Grouped products are for grouping several simple products into one.', 'woocommerce' ) . '</p>' .
@@ -105,7 +105,7 @@ class WC_Admin_Pointers {
 						'event'  => 'change',
 					),
 					'options' => array(
-						'content'  => '<h3>' . esc_html__( 'Virtual Products', 'woocommerce' ) . '</h3>' .
+						'content'  => '<h3>' . esc_html__( 'Virtual products', 'woocommerce' ) . '</h3>' .
 										'<p>' . esc_html__( 'Check the "Virtual" box if this is a non-physical item, for example a service, which does not need shipping.', 'woocommerce' ) . '</p>',
 						'position' => array(
 							'edge'  => 'bottom',
@@ -121,7 +121,7 @@ class WC_Admin_Pointers {
 						'event'  => 'change',
 					),
 					'options' => array(
-						'content'  => '<h3>' . esc_html__( 'Downloadable Products', 'woocommerce' ) . '</h3>' .
+						'content'  => '<h3>' . esc_html__( 'Downloadable products', 'woocommerce' ) . '</h3>' .
 										'<p>' . esc_html__( 'If purchasing this product gives a customer access to a downloadable file, e.g. software, check this box.', 'woocommerce' ) . '</p>',
 						'position' => array(
 							'edge'  => 'bottom',
@@ -153,7 +153,7 @@ class WC_Admin_Pointers {
 						'event'  => 'input',
 					),
 					'options' => array(
-						'content'  => '<h3>' . esc_html__( 'Product Short Description', 'woocommerce' ) . '</h3>' .
+						'content'  => '<h3>' . esc_html__( 'Product short description', 'woocommerce' ) . '</h3>' .
 										'<p>' . esc_html__( 'Add a quick summary for your product here. This will appear on the product page under the product name.', 'woocommerce' ) . '</p>',
 						'position' => array(
 							'edge'  => 'bottom',
@@ -165,7 +165,7 @@ class WC_Admin_Pointers {
 					'target'       => "#postimagediv",
 					'next'         => 'product_tag',
 					'options' => array(
-						'content'  => '<h3>' . esc_html__( 'Product Images', 'woocommerce' ) . '</h3>' .
+						'content'  => '<h3>' . esc_html__( 'Product images', 'woocommerce' ) . '</h3>' .
 										'<p>' . esc_html__( 'Upload or assign an image to your product here. This image will be shown in your store\'s catalog.', 'woocommerce' ) . '</p>',
 						'position' => array(
 							'edge'  => 'right',
@@ -177,7 +177,7 @@ class WC_Admin_Pointers {
 					'target'       => "#tagsdiv-product_tag",
 					'next'         => 'product_catdiv',
 					'options' => array(
-						'content'  => '<h3>' . esc_html__( 'Product Tags', 'woocommerce' ) . '</h3>' .
+						'content'  => '<h3>' . esc_html__( 'Product tags', 'woocommerce' ) . '</h3>' .
 										'<p>' . esc_html__( 'You can optionally "tag" your products here. Tags as a method of labeling your products to make them easier for customers to find.', 'woocommerce' ) . '</p>',
 						'position' => array(
 							'edge'  => 'right',
@@ -189,7 +189,7 @@ class WC_Admin_Pointers {
 					'target'       => "#product_catdiv",
 					'next'         => 'submitdiv',
 					'options' => array(
-						'content'  => '<h3>' . esc_html__( 'Product Categories', 'woocommerce' ) . '</h3>' .
+						'content'  => '<h3>' . esc_html__( 'Product categories', 'woocommerce' ) . '</h3>' .
 										'<p>' . esc_html__( 'Optionally assign categories to your products to make them easier to browse through and find in your store.', 'woocommerce' ) . '</p>',
 						'position' => array(
 							'edge'  => 'right',
@@ -201,7 +201,7 @@ class WC_Admin_Pointers {
 					'target'       => "#submitdiv",
 					'next'         => '',
 					'options' => array(
-						'content'  => '<h3>' . esc_html__( 'Publish Your Product!', 'woocommerce' ) . '</h3>' .
+						'content'  => '<h3>' . esc_html__( 'Publish your product!', 'woocommerce' ) . '</h3>' .
 										'<p>' . esc_html__( 'When you are finished editing your product, hit the "Publish" button to publish your product to your store.', 'woocommerce' ) . '</p>',
 						'position' => array(
 							'edge'  => 'right',
diff --git a/includes/admin/class-wc-admin-post-types.php b/includes/admin/class-wc-admin-post-types.php
index 899e2032737..a0158502ed4 100644
--- a/includes/admin/class-wc-admin-post-types.php
+++ b/includes/admin/class-wc-admin-post-types.php
@@ -135,10 +135,10 @@ class WC_Admin_Post_Types {
 			5 => isset( $_GET['revision'] ) ? sprintf( __( 'Product restored to revision from %s', 'woocommerce' ), wp_post_revision_title( (int) $_GET['revision'], false ) ) : false,
 			6 => sprintf( __( 'Product published. <a href="%s">View Product</a>', 'woocommerce' ), esc_url( get_permalink( $post_ID ) ) ),
 			7 => __( 'Product saved.', 'woocommerce' ),
-			8 => sprintf( __( 'Product submitted. <a target="_blank" href="%s">Preview Product</a>', 'woocommerce' ), esc_url( add_query_arg( 'preview', 'true', get_permalink( $post_ID ) ) ) ),
-			9 => sprintf( __( 'Product scheduled for: <strong>%1$s</strong>. <a target="_blank" href="%2$s">Preview Product</a>', 'woocommerce' ),
+			8 => sprintf( __( 'Product submitted. <a target="_blank" href="%s">Preview product</a>', 'woocommerce' ), esc_url( add_query_arg( 'preview', 'true', get_permalink( $post_ID ) ) ) ),
+			9 => sprintf( __( 'Product scheduled for: <strong>%1$s</strong>. <a target="_blank" href="%2$s">Preview product</a>', 'woocommerce' ),
 			  date_i18n( __( 'M j, Y @ G:i', 'woocommerce' ), strtotime( $post->post_date ) ), esc_url( get_permalink( $post_ID ) ) ),
-			10 => sprintf( __( 'Product draft updated. <a target="_blank" href="%s">Preview Product</a>', 'woocommerce' ), esc_url( add_query_arg( 'preview', 'true', get_permalink( $post_ID ) ) ) ),
+			10 => sprintf( __( 'Product draft updated. <a target="_blank" href="%s">Preview product</a>', 'woocommerce' ), esc_url( add_query_arg( 'preview', 'true', get_permalink( $post_ID ) ) ) ),
 		);
 
 		$messages['shop_order'] = array(
@@ -278,8 +278,8 @@ class WC_Admin_Post_Types {
 		$columns['order_items']      = __( 'Purchased', 'woocommerce' );
 		$columns['billing_address']  = __( 'Billing', 'woocommerce' );
 		$columns['shipping_address'] = __( 'Ship to', 'woocommerce' );
-		$columns['customer_message'] = '<span class="notes_head tips" data-tip="' . esc_attr__( 'Customer Message', 'woocommerce' ) . '">' . esc_attr__( 'Customer Message', 'woocommerce' ) . '</span>';
-		$columns['order_notes']      = '<span class="order-notes_head tips" data-tip="' . esc_attr__( 'Order Notes', 'woocommerce' ) . '">' . esc_attr__( 'Order Notes', 'woocommerce' ) . '</span>';
+		$columns['customer_message'] = '<span class="notes_head tips" data-tip="' . esc_attr__( 'Customer message', 'woocommerce' ) . '">' . esc_attr__( 'Customer message', 'woocommerce' ) . '</span>';
+		$columns['order_notes']      = '<span class="order-notes_head tips" data-tip="' . esc_attr__( 'Order notes', 'woocommerce' ) . '">' . esc_attr__( 'Order notes', 'woocommerce' ) . '</span>';
 		$columns['order_date']       = __( 'Date', 'woocommerce' );
 		$columns['order_total']      = __( 'Total', 'woocommerce' );
 		$columns['order_actions']    = __( 'Actions', 'woocommerce' );
@@ -457,7 +457,7 @@ class WC_Admin_Post_Types {
 			}
 
 			if ( 'trash' == $post->post_status || ! EMPTY_TRASH_DAYS ) {
-				$actions['delete'] = '<a class="submitdelete" title="' . esc_attr( __( 'Delete this item permanently', 'woocommerce' ) ) . '" href="' . get_delete_post_link( $post->ID, '', true ) . '">' . __( 'Delete Permanently', 'woocommerce' ) . '</a>';
+				$actions['delete'] = '<a class="submitdelete" title="' . esc_attr( __( 'Delete this item permanently', 'woocommerce' ) ) . '" href="' . get_delete_post_link( $post->ID, '', true ) . '">' . __( 'Delete permanently', 'woocommerce' ) . '</a>';
 			}
 		}
 		if ( $post_type_object->public ) {
@@ -584,7 +584,7 @@ class WC_Admin_Post_Types {
 			}
 
 			if ( 'trash' == $post->post_status || ! EMPTY_TRASH_DAYS ) {
-				$actions['delete'] = "<a class='submitdelete' title='" . esc_attr( __( 'Delete this item permanently', 'woocommerce' ) ) . "' href='" . get_delete_post_link( $post->ID, '', true ) . "'>" . __( 'Delete Permanently', 'woocommerce' ) . "</a>";
+				$actions['delete'] = "<a class='submitdelete' title='" . esc_attr( __( 'Delete this item permanently', 'woocommerce' ) ) . "' href='" . get_delete_post_link( $post->ID, '', true ) . "'>" . __( 'Delete permanently', 'woocommerce' ) . "</a>";
 			}
 		}
 
@@ -939,7 +939,7 @@ class WC_Admin_Post_Types {
 		$query_string     = remove_query_arg( array( 'orderby', 'order' ) );
 		$query_string     = add_query_arg( 'orderby', urlencode( 'menu_order title' ), $query_string );
 		$query_string     = add_query_arg( 'order', urlencode( 'ASC' ), $query_string );
-		$views['byorder'] = '<a href="' . esc_url( $query_string ) . '" class="' . esc_attr( $class ) . '">' . __( 'Sort Products', 'woocommerce' ) . '</a>';
+		$views['byorder'] = '<a href="' . esc_url( $query_string ) . '" class="' . esc_attr( $class ) . '">' . __( 'Sort products', 'woocommerce' ) . '</a>';
 
 		return $views;
 	}
@@ -2127,7 +2127,7 @@ class WC_Admin_Post_Types {
 
 					echo '<p>' . __( 'Enable this option to feature this product.', 'woocommerce' ) . '</p>';
 
-					echo '<input type="checkbox" name="_featured" id="_featured" ' . checked( $current_featured, 'yes', false ) . ' /> <label for="_featured">' . __( 'Featured Product', 'woocommerce' ) . '</label><br />';
+					echo '<input type="checkbox" name="_featured" id="_featured" ' . checked( $current_featured, 'yes', false ) . ' /> <label for="_featured">' . __( 'Featured product', 'woocommerce' ) . '</label><br />';
 				?>
 				<p>
 					<a href="#catalog-visibility" class="save-post-visibility hide-if-no-js button"><?php _e( 'OK', 'woocommerce' ); ?></a>
diff --git a/includes/admin/class-wc-admin-profile.php b/includes/admin/class-wc-admin-profile.php
index 85ea1e0828d..1e56ba2d06e 100644
--- a/includes/admin/class-wc-admin-profile.php
+++ b/includes/admin/class-wc-admin-profile.php
@@ -38,14 +38,14 @@ class WC_Admin_Profile {
 	public function get_customer_meta_fields() {
 		$show_fields = apply_filters('woocommerce_customer_meta_fields', array(
 			'billing' => array(
-				'title' => __( 'Customer Billing Address', 'woocommerce' ),
+				'title' => __( 'Customer billing address', 'woocommerce' ),
 				'fields' => array(
 					'billing_first_name' => array(
-						'label'       => __( 'First Name', 'woocommerce' ),
+						'label'       => __( 'First name', 'woocommerce' ),
 						'description' => '',
 					),
 					'billing_last_name' => array(
-						'label'       => __( 'Last Name', 'woocommerce' ),
+						'label'       => __( 'Last name', 'woocommerce' ),
 						'description' => '',
 					),
 					'billing_company' => array(
@@ -85,20 +85,20 @@ class WC_Admin_Profile {
 						'description' => '',
 					),
 					'billing_email' => array(
-						'label'       => __( 'Email Address', 'woocommerce' ),
+						'label'       => __( 'Email address', 'woocommerce' ),
 						'description' => '',
 					),
 				),
 			),
 			'shipping' => array(
-				'title' => __( 'Customer Shipping Address', 'woocommerce' ),
+				'title' => __( 'Customer shipping address', 'woocommerce' ),
 				'fields' => array(
 					'shipping_first_name' => array(
-						'label'       => __( 'First Name', 'woocommerce' ),
+						'label'       => __( 'First name', 'woocommerce' ),
 						'description' => '',
 					),
 					'shipping_last_name' => array(
-						'label'       => __( 'Last Name', 'woocommerce' ),
+						'label'       => __( 'Last name', 'woocommerce' ),
 						'description' => '',
 					),
 					'shipping_company' => array(
diff --git a/includes/admin/class-wc-admin-reports.php b/includes/admin/class-wc-admin-reports.php
index e0f5cd9c7bb..d5bbaa04b0e 100644
--- a/includes/admin/class-wc-admin-reports.php
+++ b/includes/admin/class-wc-admin-reports.php
@@ -74,13 +74,13 @@ class WC_Admin_Reports {
 				'title'  => __( 'Customers', 'woocommerce' ),
 				'reports' => array(
 					"customers" => array(
-						'title'       => __( 'Customers vs. Guests', 'woocommerce' ),
+						'title'       => __( 'Customers vs. guests', 'woocommerce' ),
 						'description' => '',
 						'hide_title'  => true,
 						'callback'    => array( __CLASS__, 'get_report' ),
 					),
 					"customer_list" => array(
-						'title'       => __( 'Customer List', 'woocommerce' ),
+						'title'       => __( 'Customer list', 'woocommerce' ),
 						'description' => '',
 						'hide_title'  => true,
 						'callback'    => array( __CLASS__, 'get_report' ),
diff --git a/includes/admin/class-wc-admin-settings.php b/includes/admin/class-wc-admin-settings.php
index ef1ad3e9b79..d887fbb5011 100644
--- a/includes/admin/class-wc-admin-settings.php
+++ b/includes/admin/class-wc-admin-settings.php
@@ -520,7 +520,7 @@ class WC_Admin_Settings {
 
 							<input name="<?php echo esc_attr( $value['id'] ); ?>[width]" <?php echo $disabled_attr; ?> id="<?php echo esc_attr( $value['id'] ); ?>-width" type="text" size="3" value="<?php echo $width; ?>" /> &times; <input name="<?php echo esc_attr( $value['id'] ); ?>[height]" <?php echo $disabled_attr; ?> id="<?php echo esc_attr( $value['id'] ); ?>-height" type="text" size="3" value="<?php echo $height; ?>" />px
 
-							<label><input name="<?php echo esc_attr( $value['id'] ); ?>[crop]" <?php echo $disabled_attr; ?> id="<?php echo esc_attr( $value['id'] ); ?>-crop" type="checkbox" value="1" <?php checked( 1, $crop ); ?> /> <?php _e( 'Hard Crop?', 'woocommerce' ); ?></label>
+							<label><input name="<?php echo esc_attr( $value['id'] ); ?>[crop]" <?php echo $disabled_attr; ?> id="<?php echo esc_attr( $value['id'] ); ?>-crop" type="checkbox" value="1" <?php checked( 1, $crop ); ?> /> <?php _e( 'Hard crop?', 'woocommerce' ); ?></label>
 
 							</td>
 					</tr><?php
@@ -602,7 +602,7 @@ class WC_Admin_Settings {
 										}
 									}
 								?>
-							</select> <?php echo ( $description ) ? $description : ''; ?> <br /><a class="select_all button" href="#"><?php _e( 'Select All', 'woocommerce' ); ?></a> <a class="select_none button" href="#"><?php _e( 'Select None', 'woocommerce' ); ?></a>
+							</select> <?php echo ( $description ) ? $description : ''; ?> <br /><a class="select_all button" href="#"><?php _e( 'Select all', 'woocommerce' ); ?></a> <a class="select_none button" href="#"><?php _e( 'Select none', 'woocommerce' ); ?></a>
 						</td>
 					</tr><?php
 					break;
diff --git a/includes/admin/class-wc-admin-setup-wizard.php b/includes/admin/class-wc-admin-setup-wizard.php
index aa9f2db2688..166e98bfd46 100644
--- a/includes/admin/class-wc-admin-setup-wizard.php
+++ b/includes/admin/class-wc-admin-setup-wizard.php
@@ -61,17 +61,17 @@ class WC_Admin_Setup_Wizard {
 				'handler' => '',
 			),
 			'pages' => array(
-				'name'    => __( 'Page Setup', 'woocommerce' ),
+				'name'    => __( 'Page setup', 'woocommerce' ),
 				'view'    => array( $this, 'wc_setup_pages' ),
 				'handler' => array( $this, 'wc_setup_pages_save' ),
 			),
 			'locale' => array(
-				'name'    => __( 'Store Locale', 'woocommerce' ),
+				'name'    => __( 'Store locale', 'woocommerce' ),
 				'view'    => array( $this, 'wc_setup_locale' ),
 				'handler' => array( $this, 'wc_setup_locale_save' ),
 			),
 			'shipping_taxes' => array(
-				'name'    => __( 'Shipping &amp; Tax', 'woocommerce' ),
+				'name'    => __( 'Shipping &amp; tax', 'woocommerce' ),
 				'view'    => array( $this, 'wc_setup_shipping_taxes' ),
 				'handler' => array( $this, 'wc_setup_shipping_taxes_save' ),
 			),
@@ -206,7 +206,7 @@ class WC_Admin_Setup_Wizard {
 		<p><?php _e( 'Thank you for choosing WooCommerce to power your online store! This quick setup wizard will help you configure the basic settings. <strong>It’s completely optional and shouldn’t take longer than five minutes.</strong>', 'woocommerce' ); ?></p>
 		<p><?php _e( 'No time right now? If you don’t want to go through the wizard, you can skip and return to the WordPress dashboard. Come back anytime if you change your mind!', 'woocommerce' ); ?></p>
 		<p class="wc-setup-actions step">
-			<a href="<?php echo esc_url( $this->get_next_step_link() ); ?>" class="button-primary button button-large button-next"><?php _e( 'Let\'s Go!', 'woocommerce' ); ?></a>
+			<a href="<?php echo esc_url( $this->get_next_step_link() ); ?>" class="button-primary button button-large button-next"><?php _e( 'Let\'s go!', 'woocommerce' ); ?></a>
 			<a href="<?php echo esc_url( admin_url() ); ?>" class="button button-large"><?php _e( 'Not right now', 'woocommerce' ); ?></a>
 		</p>
 		<?php
@@ -217,13 +217,13 @@ class WC_Admin_Setup_Wizard {
 	 */
 	public function wc_setup_pages() {
 		?>
-		<h1><?php _e( 'Page Setup', 'woocommerce' ); ?></h1>
+		<h1><?php _e( 'Page setup', 'woocommerce' ); ?></h1>
 		<form method="post">
 			<p><?php printf( __( 'Your store needs a few essential %1$spages%2$s. The following will be created automatically (if they do not already exist):', 'woocommerce' ), '<a href="' . esc_url( admin_url( 'edit.php?post_type=page' ) ) . '" target="_blank">', '</a>' ); ?></p>
 			<table class="wc-setup-pages" cellspacing="0">
 				<thead>
 					<tr>
-						<th class="page-name"><?php _e( 'Page Name', 'woocommerce' ); ?></th>
+						<th class="page-name"><?php _e( 'Page name', 'woocommerce' ); ?></th>
 						<th class="page-description"><?php _e( 'Description', 'woocommerce' ); ?></th>
 					</tr>
 				</thead>
@@ -243,7 +243,7 @@ class WC_Admin_Setup_Wizard {
 						</td>
 					</tr>
 					<tr>
-						<td class="page-name"><?php echo _x( 'My Account', 'Page title', 'woocommerce' ); ?></td>
+						<td class="page-name"><?php echo _x( 'My account', 'Page title', 'woocommerce' ); ?></td>
 						<td>
 							<?php _e( 'Registered customers will be able to manage their account details and view past orders on this page.', 'woocommerce' ); ?>
 						</td>
@@ -291,7 +291,7 @@ class WC_Admin_Setup_Wizard {
 		$dimension_unit = get_option( 'woocommerce_dimension_unit', 'cm' );
 		$weight_unit    = get_option( 'woocommerce_weight_unit', 'kg' );
 		?>
-		<h1><?php _e( 'Store Locale Setup', 'woocommerce' ); ?></h1>
+		<h1><?php _e( 'Store locale setup', 'woocommerce' ); ?></h1>
 		<form method="post">
 			<table class="form-table">
 				<tr>
@@ -317,7 +317,7 @@ class WC_Admin_Setup_Wizard {
 					</td>
 				</tr>
 				<tr>
-					<th scope="row"><label for="currency_pos"><?php _e( 'Currency Position', 'woocommerce' ); ?></label></th>
+					<th scope="row"><label for="currency_pos"><?php _e( 'Currency position', 'woocommerce' ); ?></label></th>
 					<td>
 						<select id="currency_pos" name="currency_pos" class="wc-enhanced-select">
 							<option value="left" <?php selected( $currency_pos, 'left' ); ?>><?php echo __( 'Left', 'woocommerce' ); ?></option>
@@ -328,19 +328,19 @@ class WC_Admin_Setup_Wizard {
 					</td>
 				</tr>
 				<tr>
-					<th scope="row"><label for="thousand_sep"><?php _e( 'Thousand Separator', 'woocommerce' ); ?></label></th>
+					<th scope="row"><label for="thousand_sep"><?php _e( 'Thousand separator', 'woocommerce' ); ?></label></th>
 					<td>
 						<input type="text" id="thousand_sep" name="thousand_sep" size="2" value="<?php echo esc_attr( $thousand_sep ); ?>" />
 					</td>
 				</tr>
 				<tr>
-					<th scope="row"><label for="decimal_sep"><?php _e( 'Decimal Separator', 'woocommerce' ); ?></label></th>
+					<th scope="row"><label for="decimal_sep"><?php _e( 'Decimal separator', 'woocommerce' ); ?></label></th>
 					<td>
 						<input type="text" id="decimal_sep" name="decimal_sep" size="2" value="<?php echo esc_attr( $decimal_sep ); ?>" />
 					</td>
 				</tr>
 				<tr>
-					<th scope="row"><label for="num_decimals"><?php _e( 'Number of Decimals', 'woocommerce' ); ?></label></th>
+					<th scope="row"><label for="num_decimals"><?php _e( 'Number of decimals', 'woocommerce' ); ?></label></th>
 					<td>
 						<input type="text" id="num_decimals" name="num_decimals" size="2" value="<?php echo esc_attr( $num_decimals ); ?>" />
 					</td>
@@ -411,7 +411,7 @@ class WC_Admin_Setup_Wizard {
 	 */
 	public function wc_setup_shipping_taxes() {
 		?>
-		<h1><?php _e( 'Shipping &amp; Tax Setup', 'woocommerce' ); ?></h1>
+		<h1><?php _e( 'Shipping &amp; Tax setup', 'woocommerce' ); ?></h1>
 		<form method="post">
 			<p><?php _e( 'If you will be charging sales tax, or shipping physical goods to customers, you can enable these below. This is optional and can be changed later.', 'woocommerce' ); ?></p>
 			<table class="form-table">
@@ -599,19 +599,19 @@ class WC_Admin_Setup_Wizard {
 				),
 			),
 			'cheque' => array(
-				'name'        => _x( 'Check Payments', 'Check payment method', 'woocommerce' ),
+				'name'        => _x( 'Check payments', 'Check payment method', 'woocommerce' ),
 				'description' => __( 'A simple offline gateway that lets you accept a check as method of payment.', 'woocommerce' ),
 				'image'       => '',
 				'class'       => '',
 			),
 			'bacs' => array(
-				'name'        => __( 'Bank Transfer (BACS) Payments', 'woocommerce' ),
+				'name'        => __( 'Bank transfer (BACS) payments', 'woocommerce' ),
 				'description' => __( 'A simple offline gateway that lets you accept BACS payment.', 'woocommerce' ),
 				'image'       => '',
 				'class'       => '',
 			),
 			'cod' => array(
-				'name'        => __( 'Cash on Delivery', 'woocommerce' ),
+				'name'        => __( 'Cash on delivery', 'woocommerce' ),
 				'description' => __( 'A simple offline gateway that lets you accept cash on delivery.', 'woocommerce' ),
 				'image'       => '',
 				'class'       => '',
@@ -748,7 +748,7 @@ class WC_Admin_Setup_Wizard {
 		<a href="https://twitter.com/share" class="twitter-share-button" data-url="https://woocommerce.com/" data-text="<?php echo esc_attr( $this->tweets[0] ); ?>" data-via="WooCommerce" data-size="large">Tweet</a>
 		<script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");</script>
 
-		<h1><?php _e( 'Your Store is Ready!', 'woocommerce' ); ?></h1>
+		<h1><?php _e( 'Your store is ready!', 'woocommerce' ); ?></h1>
 
 		<?php if ( 'unknown' === get_option( 'woocommerce_allow_tracking', 'unknown' ) ) : ?>
 			<div class="woocommerce-message woocommerce-tracker">
@@ -762,13 +762,13 @@ class WC_Admin_Setup_Wizard {
 
 		<div class="wc-setup-next-steps">
 			<div class="wc-setup-next-steps-first">
-				<h2><?php _e( 'Next Steps', 'woocommerce' ); ?></h2>
+				<h2><?php _e( 'Next steps', 'woocommerce' ); ?></h2>
 				<ul>
 					<li class="setup-product"><a class="button button-primary button-large" href="<?php echo esc_url( admin_url( 'post-new.php?post_type=product&tutorial=true' ) ); ?>"><?php _e( 'Create your first product!', 'woocommerce' ); ?></a></li>
 				</ul>
 			</div>
 			<div class="wc-setup-next-steps-last">
-				<h2><?php _e( 'Learn More', 'woocommerce' ); ?></h2>
+				<h2><?php _e( 'Learn more', 'woocommerce' ); ?></h2>
 				<ul>
 					<li class="video-walkthrough"><a href="https://docs.woocommerce.com/document/woocommerce-101-video-series/?utm_source=setupwizard&utm_medium=product&utm_content=videos&utm_campaign=woocommerceplugin"><?php _e( 'Watch the WC 101 video walkthroughs', 'woocommerce' ); ?></a></li>
 					<li class="newsletter"><a href="https://woocommerce.com/woocommerce-onboarding-email/?utm_source=setupwizard&utm_medium=product&utm_content=newsletter&utm_campaign=woocommerceplugin"><?php _e( 'Get eCommerce advice in your inbox', 'woocommerce' ); ?></a></li>
diff --git a/includes/admin/class-wc-admin-webhooks-table-list.php b/includes/admin/class-wc-admin-webhooks-table-list.php
index d6ae77c0c89..e2015f91ee2 100644
--- a/includes/admin/class-wc-admin-webhooks-table-list.php
+++ b/includes/admin/class-wc-admin-webhooks-table-list.php
@@ -106,7 +106,7 @@ class WC_Admin_Webhooks_Table_List extends WP_List_Table {
 				$actions['trash'] = '<a class="submitdelete" title="' . esc_attr( __( 'Move this item to the Trash', 'woocommerce' ) ) . '" href="' . get_delete_post_link( $the_webhook->id ) . '">' . __( 'Trash', 'woocommerce' ) . '</a>';
 			}
 			if ( 'trash' == $post_status || ! EMPTY_TRASH_DAYS ) {
-				$actions['delete'] = '<a class="submitdelete" title="' . esc_attr( __( 'Delete this item permanently', 'woocommerce' ) ) . '" href="' . get_delete_post_link( $the_webhook->id, '', true ) . '">' . __( 'Delete Permanently', 'woocommerce' ) . '</a>';
+				$actions['delete'] = '<a class="submitdelete" title="' . esc_attr( __( 'Delete this item permanently', 'woocommerce' ) ) . '" href="' . get_delete_post_link( $the_webhook->id, '', true ) . '">' . __( 'Delete permanently', 'woocommerce' ) . '</a>';
 			}
 		}
 
@@ -244,12 +244,12 @@ class WC_Admin_Webhooks_Table_List extends WP_List_Table {
 		if ( isset( $_GET['status'] ) && 'trash' == $_GET['status'] ) {
 			return array(
 				'untrash' => __( 'Restore', 'woocommerce' ),
-				'delete'  => __( 'Delete Permanently', 'woocommerce' ),
+				'delete'  => __( 'Delete permanently', 'woocommerce' ),
 			);
 		}
 
 		return array(
-			'trash' => __( 'Move to Trash', 'woocommerce' ),
+			'trash' => __( 'Move to trash', 'woocommerce' ),
 		);
 	}
 
@@ -260,7 +260,7 @@ class WC_Admin_Webhooks_Table_List extends WP_List_Table {
 	 */
 	protected function extra_tablenav( $which ) {
 		if ( 'top' == $which && isset( $_GET['status'] ) && 'trash' == $_GET['status'] && current_user_can( 'delete_shop_webhooks' ) ) {
-			echo '<div class="alignleft actions"><a class="button apply" href="' . esc_url( wp_nonce_url( admin_url( 'admin.php?page=wc-settings&tab=api&section=webhooks&status=trash&empty_trash=1' ), 'empty_trash' ) ) . '">' . __( 'Empty Trash', 'woocommerce' ) . '</a></div>';
+			echo '<div class="alignleft actions"><a class="button apply" href="' . esc_url( wp_nonce_url( admin_url( 'admin.php?page=wc-settings&tab=api&section=webhooks&status=trash&empty_trash=1' ), 'empty_trash' ) ) . '">' . __( 'Empty trash', 'woocommerce' ) . '</a></div>';
 		}
 	}
 
diff --git a/includes/admin/class-wc-admin-webhooks.php b/includes/admin/class-wc-admin-webhooks.php
index 33194072cae..2a633fbf5f5 100644
--- a/includes/admin/class-wc-admin-webhooks.php
+++ b/includes/admin/class-wc-admin-webhooks.php
@@ -407,7 +407,7 @@ class WC_Admin_Webhooks {
 	 * Table list output.
 	 */
 	private static function table_list_output() {
-		echo '<h2>' . __( 'Webhooks', 'woocommerce' ) . ' <a href="' . esc_url( wp_nonce_url( admin_url( 'admin.php?page=wc-settings&tab=api&section=webhooks&create-webhook=1' ), 'create-webhook' ) ) . '" class="add-new-h2">' . __( 'Add Webhook', 'woocommerce' ) . '</a></h2>';
+		echo '<h2>' . __( 'Webhooks', 'woocommerce' ) . ' <a href="' . esc_url( wp_nonce_url( admin_url( 'admin.php?page=wc-settings&tab=api&section=webhooks&create-webhook=1' ), 'create-webhook' ) ) . '" class="add-new-h2">' . __( 'Add webhook', 'woocommerce' ) . '</a></h2>';
 
 		$webhooks_table_list = new WC_Admin_Webhooks_Table_List();
 		$webhooks_table_list->prepare_items();
@@ -417,7 +417,7 @@ class WC_Admin_Webhooks {
 		echo '<input type="hidden" name="section" value="webhooks" />';
 
 		$webhooks_table_list->views();
-		$webhooks_table_list->search_box( __( 'Search Webhooks', 'woocommerce' ), 'webhook' );
+		$webhooks_table_list->search_box( __( 'Search webhooks', 'woocommerce' ), 'webhook' );
 		$webhooks_table_list->display();
 	}
 
diff --git a/includes/admin/class-wc-admin.php b/includes/admin/class-wc-admin.php
index 80162227937..63f162257eb 100644
--- a/includes/admin/class-wc-admin.php
+++ b/includes/admin/class-wc-admin.php
@@ -179,7 +179,7 @@ class WC_Admin {
 			$mailer        = WC()->mailer();
 
 			// get the preview email subject
-			$email_heading = __( 'HTML Email Template', 'woocommerce' );
+			$email_heading = __( 'HTML email template', 'woocommerce' );
 
 			// get the preview email content
 			ob_start();
diff --git a/includes/admin/importers/class-wc-tax-rate-importer.php b/includes/admin/importers/class-wc-tax-rate-importer.php
index f636537da1c..98de59649a8 100644
--- a/includes/admin/importers/class-wc-tax-rate-importer.php
+++ b/includes/admin/importers/class-wc-tax-rate-importer.php
@@ -174,7 +174,7 @@ class WC_Tax_Rate_Importer extends WP_Importer {
 	 * Performs post-import cleanup of files and the cache.
 	 */
 	public function import_end() {
-		echo '<p>' . __( 'All done!', 'woocommerce' ) . ' <a href="' . admin_url( 'admin.php?page=wc-settings&tab=tax' ) . '">' . __( 'View Tax Rates', 'woocommerce' ) . '</a>' . '</p>';
+		echo '<p>' . __( 'All done!', 'woocommerce' ) . ' <a href="' . admin_url( 'admin.php?page=wc-settings&tab=tax' ) . '">' . __( 'View tax rates', 'woocommerce' ) . '</a>' . '</p>';
 
 		do_action( 'import_end' );
 	}
@@ -210,7 +210,7 @@ class WC_Tax_Rate_Importer extends WP_Importer {
 	 */
 	public function header() {
 		echo '<div class="wrap"><div class="icon32 icon32-woocommerce-importer" id="icon-woocommerce"><br></div>';
-		echo '<h1>' . __( 'Import Tax Rates', 'woocommerce' ) . '</h1>';
+		echo '<h1>' . __( 'Import tax rates', 'woocommerce' ) . '</h1>';
 	}
 
 	/**
diff --git a/includes/admin/meta-boxes/class-wc-meta-box-coupon-data.php b/includes/admin/meta-boxes/class-wc-meta-box-coupon-data.php
index 45324230e11..2e32b5e612b 100644
--- a/includes/admin/meta-boxes/class-wc-meta-box-coupon-data.php
+++ b/includes/admin/meta-boxes/class-wc-meta-box-coupon-data.php
@@ -45,12 +45,12 @@ class WC_Meta_Box_Coupon_Data {
 							'class'  => 'general_coupon_data',
 						),
 						'usage_restriction' => array(
-							'label'  => __( 'Usage Restriction', 'woocommerce' ),
+							'label'  => __( 'Usage restriction', 'woocommerce' ),
 							'target' => 'usage_restriction_coupon_data',
 							'class'  => '',
 						),
 						'usage_limit' => array(
-							'label'  => __( 'Usage Limits', 'woocommerce' ),
+							'label'  => __( 'Usage limits', 'woocommerce' ),
 							'target' => 'usage_limit_coupon_data',
 							'class'  => '',
 						),
diff --git a/includes/admin/meta-boxes/class-wc-meta-box-order-actions.php b/includes/admin/meta-boxes/class-wc-meta-box-order-actions.php
index 690cd72e641..90ba6b71ec1 100644
--- a/includes/admin/meta-boxes/class-wc-meta-box-order-actions.php
+++ b/includes/admin/meta-boxes/class-wc-meta-box-order-actions.php
@@ -73,15 +73,15 @@ class WC_Meta_Box_Order_Actions {
 					if ( current_user_can( 'delete_post', $post->ID ) ) {
 
 						if ( ! EMPTY_TRASH_DAYS ) {
-							$delete_text = __( 'Delete Permanently', 'woocommerce' );
+							$delete_text = __( 'Delete permanently', 'woocommerce' );
 						} else {
-							$delete_text = __( 'Move to Trash', 'woocommerce' );
+							$delete_text = __( 'Move to trash', 'woocommerce' );
 						}
 						?><a class="submitdelete deletion" href="<?php echo esc_url( get_delete_post_link( $post->ID ) ); ?>"><?php echo $delete_text; ?></a><?php
 					}
 				?></div>
 
-				<input type="submit" class="button save_order button-primary tips" name="save" value="<?php printf( __( 'Save %s', 'woocommerce' ), $order_type_object->labels->singular_name ); ?>" data-tip="<?php printf( __( 'Save/update the %s', 'woocommerce' ), $order_type_object->labels->singular_name ); ?>" />
+				<input type="submit" class="button save_order button-primary tips" name="save" value="<?php printf( __( 'Save %s', 'woocommerce' ), strtolower( $order_type_object->labels->singular_name ) ); ?>" data-tip="<?php printf( __( 'Save/update the %s', 'woocommerce' ), strtolower( $order_type_object->labels->singular_name ) ); ?>" />
 			</li>
 
 			<?php do_action( 'woocommerce_order_actions_end', $post->ID ); ?>
diff --git a/includes/admin/meta-boxes/class-wc-meta-box-order-data.php b/includes/admin/meta-boxes/class-wc-meta-box-order-data.php
index 84ed69001f8..89a5510c8ae 100644
--- a/includes/admin/meta-boxes/class-wc-meta-box-order-data.php
+++ b/includes/admin/meta-boxes/class-wc-meta-box-order-data.php
@@ -40,11 +40,11 @@ class WC_Meta_Box_Order_Data {
 
 		self::$billing_fields = apply_filters( 'woocommerce_admin_billing_fields', array(
 			'first_name' => array(
-				'label' => __( 'First Name', 'woocommerce' ),
+				'label' => __( 'First name', 'woocommerce' ),
 				'show'  => false,
 			),
 			'last_name' => array(
-				'label' => __( 'Last Name', 'woocommerce' ),
+				'label' => __( 'Last name', 'woocommerce' ),
 				'show'  => false,
 			),
 			'company' => array(
@@ -80,7 +80,7 @@ class WC_Meta_Box_Order_Data {
 				'show'  => false,
 			),
 			'email' => array(
-				'label' => __( 'Email Address', 'woocommerce' ),
+				'label' => __( 'Email address', 'woocommerce' ),
 			),
 			'phone' => array(
 				'label' => __( 'Phone', 'woocommerce' ),
@@ -89,11 +89,11 @@ class WC_Meta_Box_Order_Data {
 
 		self::$shipping_fields = apply_filters( 'woocommerce_admin_shipping_fields', array(
 			'first_name' => array(
-				'label' => __( 'First Name', 'woocommerce' ),
+				'label' => __( 'First name', 'woocommerce' ),
 				'show'  => false,
 			),
 			'last_name' => array(
-				'label' => __( 'Last Name', 'woocommerce' ),
+				'label' => __( 'Last name', 'woocommerce' ),
 				'show'  => false,
 			),
 			'company' => array(
@@ -246,7 +246,7 @@ class WC_Meta_Box_Order_Data {
 					</div>
 					<div class="order_data_column">
 						<h3>
-							<?php _e( 'Billing Details', 'woocommerce' ); ?>
+							<?php _e( 'Billing details', 'woocommerce' ); ?>
 							<a href="#" class="edit_address"><?php _e( 'Edit', 'woocommerce' ); ?></a>
 							<a href="#" class="tips load_customer_billing" data-tip="<?php esc_attr_e( 'Load billing address', 'woocommerce' ); ?>" style="display:none;"><?php _e( 'Load billing address', 'woocommerce' ); ?></a>
 						</h3>
@@ -295,7 +295,7 @@ class WC_Meta_Box_Order_Data {
 							}
 							?>
 							<p class="form-field form-field-wide">
-								<label><?php _e( 'Payment Method:', 'woocommerce' ); ?></label>
+								<label><?php _e( 'Payment method:', 'woocommerce' ); ?></label>
 								<select name="_payment_method" id="_payment_method" class="first">
 									<option value=""><?php _e( 'N/A', 'woocommerce' ); ?></option>
 									<?php
@@ -330,7 +330,7 @@ class WC_Meta_Box_Order_Data {
 					<div class="order_data_column">
 
 						<h3>
-							<?php _e( 'Shipping Details', 'woocommerce' ); ?>
+							<?php _e( 'Shipping details', 'woocommerce' ); ?>
 							<a href="#" class="edit_address"><?php _e( 'Edit', 'woocommerce' ); ?></a>
 							<a href="#" class="tips billing-same-as-shipping" data-tip="<?php esc_attr_e( 'Copy from billing', 'woocommerce' ); ?>" style="display:none;"><?php _e( 'Copy from billing', 'woocommerce' ); ?></a>
 							<a href="#" class="tips load_customer_shipping" data-tip="<?php esc_attr_e( 'Load shipping address', 'woocommerce' ); ?>" style="display:none;"><?php _e( 'Load shipping address', 'woocommerce' ); ?></a>
@@ -360,7 +360,7 @@ class WC_Meta_Box_Order_Data {
 								}
 
 								if ( apply_filters( 'woocommerce_enable_order_notes_field', 'yes' == get_option( 'woocommerce_enable_order_comments', 'yes' ) ) && $post->post_excerpt ) {
-									echo '<p><strong>' . __( 'Customer Provided Note', 'woocommerce' ) . ':</strong> ' . nl2br( esc_html( $post->post_excerpt ) ) . '</p>';
+									echo '<p><strong>' . __( 'Customer provided note', 'woocommerce' ) . ':</strong> ' . nl2br( esc_html( $post->post_excerpt ) ) . '</p>';
 								}
 
 							echo '</div>';
@@ -390,7 +390,7 @@ class WC_Meta_Box_Order_Data {
 
 							if ( apply_filters( 'woocommerce_enable_order_notes_field', 'yes' == get_option( 'woocommerce_enable_order_comments', 'yes' ) ) ) {
 								?>
-								<p class="form-field form-field-wide"><label for="excerpt"><?php _e( 'Customer Provided Note', 'woocommerce' ) ?>:</label>
+								<p class="form-field form-field-wide"><label for="excerpt"><?php _e( 'Customer provided note', 'woocommerce' ) ?>:</label>
 								<textarea rows="1" cols="40" name="excerpt" tabindex="6" id="excerpt" placeholder="<?php esc_attr_e( 'Customer\'s notes about the order', 'woocommerce' ); ?>"><?php echo wp_kses_post( $post->post_excerpt ); ?></textarea></p>
 								<?php
 							}
diff --git a/includes/admin/meta-boxes/class-wc-meta-box-order-downloads.php b/includes/admin/meta-boxes/class-wc-meta-box-order-downloads.php
index 10b17296dcc..69ca4e7406b 100644
--- a/includes/admin/meta-boxes/class-wc-meta-box-order-downloads.php
+++ b/includes/admin/meta-boxes/class-wc-meta-box-order-downloads.php
@@ -68,7 +68,7 @@ class WC_Meta_Box_Order_Downloads {
 			<div class="toolbar">
 				<p class="buttons">
 					<input type="hidden" id="grant_access_id" name="grant_access_id" data-multiple="true" class="wc-product-search" style="width: 400px;" data-placeholder="<?php esc_attr_e( 'Search for a downloadable product&hellip;', 'woocommerce' ); ?>" data-action="woocommerce_json_search_downloadable_products_and_variations" />
-					<button type="button" class="button grant_access"><?php _e( 'Grant Access', 'woocommerce' ); ?></button>
+					<button type="button" class="button grant_access"><?php _e( 'Grant access', 'woocommerce' ); ?></button>
 				</p>
 				<div class="clear"></div>
 			</div>
diff --git a/includes/admin/meta-boxes/class-wc-meta-box-product-data.php b/includes/admin/meta-boxes/class-wc-meta-box-product-data.php
index 9eff165e7f7..896e316d749 100644
--- a/includes/admin/meta-boxes/class-wc-meta-box-product-data.php
+++ b/includes/admin/meta-boxes/class-wc-meta-box-product-data.php
@@ -37,7 +37,7 @@ class WC_Meta_Box_Product_Data {
 			$product_type = apply_filters( 'default_product_type', 'simple' );
 		}
 
-		$type_box = '<label for="product-type"><select id="product-type" name="product-type"><optgroup label="' . esc_attr__( 'Product Type', 'woocommerce' ) . '">';
+		$type_box = '<label for="product-type"><select id="product-type" name="product-type"><optgroup label="' . esc_attr__( 'Product type', 'woocommerce' ) . '">';
 
 		foreach ( wc_get_product_types() as $value => $label ) {
 			$type_box .= '<option value="' . esc_attr( $value ) . '" ' . selected( $product_type, $value, false ) . '>' . esc_html( $label ) . '</option>';
@@ -96,7 +96,7 @@ class WC_Meta_Box_Product_Data {
 							'class'  => array( 'hide_if_virtual', 'hide_if_grouped', 'hide_if_external' ),
 						),
 						'linked_product' => array(
-							'label'  => __( 'Linked Products', 'woocommerce' ),
+							'label'  => __( 'Linked products', 'woocommerce' ),
 							'target' => 'linked_product_data',
 							'class'  => array(),
 						),
@@ -197,7 +197,7 @@ class WC_Meta_Box_Product_Data {
 											ob_start();
 											include( 'views/html-product-download.php' );
 											echo esc_attr( ob_get_clean() );
-										?>"><?php _e( 'Add File', 'woocommerce' ); ?></a>
+										?>"><?php _e( 'Add file', 'woocommerce' ); ?></a>
 									</th>
 								</tr>
 							</tfoot>
@@ -237,7 +237,7 @@ class WC_Meta_Box_Product_Data {
 						'label'       => __( 'Download type', 'woocommerce' ),
 						'description' => sprintf( __( 'Choose a download type - this controls the <a href="%s">schema</a>.', 'woocommerce' ), 'http://schema.org/' ),
 						'options'     => array(
-							''            => __( 'Standard Product', 'woocommerce' ),
+							''            => __( 'Standard product', 'woocommerce' ),
 							'application' => __( 'Application/Software', 'woocommerce' ),
 							'music'       => __( 'Music', 'woocommerce' ),
 						),
@@ -300,7 +300,7 @@ class WC_Meta_Box_Product_Data {
 
 				// SKU
 				if ( wc_product_sku_enabled() ) {
-					woocommerce_wp_text_input( array( 'id' => '_sku', 'label' => '<abbr title="' . __( 'Stock Keeping Unit', 'woocommerce' ) . '">' . __( 'SKU', 'woocommerce' ) . '</abbr>', 'desc_tip' => 'true', 'description' => __( 'SKU refers to a Stock-keeping unit, a unique identifier for each distinct product and service that can be purchased.', 'woocommerce' ) ) );
+					woocommerce_wp_text_input( array( 'id' => '_sku', 'label' => '<abbr title="' . __( 'Stock keeping unit', 'woocommerce' ) . '">' . __( 'SKU', 'woocommerce' ) . '</abbr>', 'desc_tip' => 'true', 'description' => __( 'SKU refers to a Stock-keeping unit, a unique identifier for each distinct product and service that can be purchased.', 'woocommerce' ) ) );
 				} else {
 					echo '<input type="hidden" name="_sku" value="' . esc_attr( get_post_meta( $thepostid, '_sku', true ) ) . '" />';
 				}
@@ -653,7 +653,7 @@ class WC_Meta_Box_Product_Data {
 				<div id="message" class="inline notice woocommerce-message">
 					<p><?php _e( 'Before you can add a variation you need to add some variation attributes on the <strong>Attributes</strong> tab.', 'woocommerce' ); ?></p>
 					<p>
-						<a class="button-primary" href="<?php echo esc_url( apply_filters( 'woocommerce_docs_url', 'https://docs.woocommerce.com/document/variable-product/', 'product-variations' ) ); ?>" target="_blank"><?php _e( 'Learn More', 'woocommerce' ); ?></a>
+						<a class="button-primary" href="<?php echo esc_url( apply_filters( 'woocommerce_docs_url', 'https://docs.woocommerce.com/document/variable-product/', 'product-variations' ) ); ?>" target="_blank"><?php _e( 'Learn more', 'woocommerce' ); ?></a>
 					</p>
 				</div>
 
@@ -661,7 +661,7 @@ class WC_Meta_Box_Product_Data {
 
 				<div class="toolbar toolbar-variations-defaults">
 					<div class="variations-defaults">
-						<strong><?php _e( 'Default Form Values', 'woocommerce' ); ?>: <?php echo wc_help_tip( __( 'These are the attributes that will be pre-selected on the frontend.', 'woocommerce' ) ); ?></strong>
+						<strong><?php _e( 'Default form values', 'woocommerce' ); ?>: <?php echo wc_help_tip( __( 'These are the attributes that will be pre-selected on the frontend.', 'woocommerce' ) ); ?></strong>
 						<?php
 							$default_attributes = maybe_unserialize( get_post_meta( $post->ID, '_default_attributes', true ) );
 
@@ -747,7 +747,7 @@ class WC_Meta_Box_Product_Data {
 							<a class="first-page disabled" title="<?php esc_attr_e( 'Go to the first page', 'woocommerce' ); ?>" href="#">&laquo;</a>
 							<a class="prev-page disabled" title="<?php esc_attr_e( 'Go to the previous page', 'woocommerce' ); ?>" href="#">&lsaquo;</a>
 							<span class="paging-select">
-								<label for="current-page-selector-1" class="screen-reader-text"><?php _e( 'Select Page', 'woocommerce' ); ?></label>
+								<label for="current-page-selector-1" class="screen-reader-text"><?php _e( 'Select page', 'woocommerce' ); ?></label>
 								<select class="page-selector" id="current-page-selector-1" title="<?php esc_attr_e( 'Current page', 'woocommerce' ); ?>">
 									<?php for ( $i = 1; $i <= $variations_total_pages; $i++ ) : ?>
 										<option value="<?php echo $i; ?>"><?php echo $i; ?></option>
@@ -781,7 +781,7 @@ class WC_Meta_Box_Product_Data {
 							<a class="first-page disabled" title="<?php esc_attr_e( 'Go to the first page', 'woocommerce' ); ?>" href="#">&laquo;</a>
 							<a class="prev-page disabled" title="<?php esc_attr_e( 'Go to the previous page', 'woocommerce' ); ?>" href="#">&lsaquo;</a>
 							<span class="paging-select">
-								<label for="current-page-selector-1" class="screen-reader-text"><?php _e( 'Select Page', 'woocommerce' ); ?></label>
+								<label for="current-page-selector-1" class="screen-reader-text"><?php _e( 'Select page', 'woocommerce' ); ?></label>
 								<select class="page-selector" id="current-page-selector-1" title="<?php esc_attr_e( 'Current page', 'woocommerce' ); ?>">
 									<?php for ( $i = 1; $i <= $variations_total_pages; $i++ ) : ?>
 										<option value="<?php echo $i; ?>"><?php echo $i; ?></option>
diff --git a/includes/admin/meta-boxes/class-wc-meta-box-product-images.php b/includes/admin/meta-boxes/class-wc-meta-box-product-images.php
index d29acba6f6b..5ac7cca74bd 100644
--- a/includes/admin/meta-boxes/class-wc-meta-box-product-images.php
+++ b/includes/admin/meta-boxes/class-wc-meta-box-product-images.php
@@ -75,7 +75,7 @@ class WC_Meta_Box_Product_Images {
 
 		</div>
 		<p class="add_product_images hide-if-no-js">
-			<a href="#" data-choose="<?php esc_attr_e( 'Add Images to Product Gallery', 'woocommerce' ); ?>" data-update="<?php esc_attr_e( 'Add to gallery', 'woocommerce' ); ?>" data-delete="<?php esc_attr_e( 'Delete image', 'woocommerce' ); ?>" data-text="<?php esc_attr_e( 'Delete', 'woocommerce' ); ?>"><?php _e( 'Add product gallery images', 'woocommerce' ); ?></a>
+			<a href="#" data-choose="<?php esc_attr_e( 'Add images to product gallery', 'woocommerce' ); ?>" data-update="<?php esc_attr_e( 'Add to gallery', 'woocommerce' ); ?>" data-delete="<?php esc_attr_e( 'Delete image', 'woocommerce' ); ?>" data-text="<?php esc_attr_e( 'Delete', 'woocommerce' ); ?>"><?php _e( 'Add product gallery images', 'woocommerce' ); ?></a>
 		</p>
 		<?php
 	}
diff --git a/includes/admin/meta-boxes/views/html-order-download-permission.php b/includes/admin/meta-boxes/views/html-order-download-permission.php
index d42e36df43b..c1e776d706a 100644
--- a/includes/admin/meta-boxes/views/html-order-download-permission.php
+++ b/includes/admin/meta-boxes/views/html-order-download-permission.php
@@ -7,7 +7,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 ?>
 <div class="wc-metabox closed">
 	<h3 class="fixed">
-		<button type="button" data-permission_id="<?php echo absint( $download->permission_id ); ?>" rel="<?php echo absint( $download->product_id ) . ',' . esc_attr( $download->download_id ); ?>" class="revoke_access button"><?php _e( 'Revoke Access', 'woocommerce' ); ?></button>
+		<button type="button" data-permission_id="<?php echo absint( $download->permission_id ); ?>" rel="<?php echo absint( $download->product_id ) . ',' . esc_attr( $download->download_id ); ?>" class="revoke_access button"><?php _e( 'Revoke access', 'woocommerce' ); ?></button>
 		<div class="handlediv" title="<?php esc_attr_e( 'Click to toggle', 'woocommerce' ); ?>"></div>
 		<strong>
 			<?php echo '#' . absint( $product->id ) . ' &mdash; ' . apply_filters( 'woocommerce_admin_download_permissions_title', $product->get_title(), $download->product_id, $download->order_id, $download->order_key, $download->download_id ) . ' &mdash; ' . esc_html( $file_count ) . ': ' . wc_get_filename_from_url( $product->get_file_download_path( $download->download_id ) ) . ' &mdash; ' . sprintf( _n( 'Downloaded %s time', 'Downloaded %s times', absint( $download->download_count ), 'woocommerce' ), absint( $download->download_count ) ); ?>
diff --git a/includes/admin/meta-boxes/views/html-order-fee.php b/includes/admin/meta-boxes/views/html-order-fee.php
index e652cc24ea0..3bcfe1be1ea 100644
--- a/includes/admin/meta-boxes/views/html-order-fee.php
+++ b/includes/admin/meta-boxes/views/html-order-fee.php
@@ -18,7 +18,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 			<?php echo esc_html( $item->get_name() ? $item->get_name() : __( 'Fee', 'woocommerce' ) ); ?>
 		</div>
 		<div class="edit" style="display: none;">
-			<input type="text" placeholder="<?php esc_attr_e( 'Fee Name', 'woocommerce' ); ?>" name="order_item_name[<?php echo absint( $item_id ); ?>]" value="<?php echo ( $item->get_name() ) ? esc_attr( $item->get_name() ) : ''; ?>" />
+			<input type="text" placeholder="<?php esc_attr_e( 'Fee name', 'woocommerce' ); ?>" name="order_item_name[<?php echo absint( $item_id ); ?>]" value="<?php echo ( $item->get_name() ) ? esc_attr( $item->get_name() ) : ''; ?>" />
 			<input type="hidden" class="order_item_id" name="order_item_id[]" value="<?php echo esc_attr( $item_id ); ?>" />
 			<input type="hidden" name="order_item_tax_class[<?php echo absint( $item_id ); ?>]" value="<?php echo esc_attr( $item->get_tax_class() ); ?>" />
 		</div>
diff --git a/includes/admin/meta-boxes/views/html-order-items.php b/includes/admin/meta-boxes/views/html-order-items.php
index 81e74c0e5f4..f879dfd128b 100644
--- a/includes/admin/meta-boxes/views/html-order-items.php
+++ b/includes/admin/meta-boxes/views/html-order-items.php
@@ -168,7 +168,7 @@ if ( wc_tax_enabled() ) {
 		<?php do_action( 'woocommerce_admin_order_totals_after_tax', $order->get_id() ); ?>
 
 		<tr>
-			<td class="label"><?php _e( 'Order Total', 'woocommerce' ); ?>:</td>
+			<td class="label"><?php _e( 'Order total', 'woocommerce' ); ?>:</td>
 			<td>
 				<?php if ( $order->is_editable() ) : ?>
 					<div class="wc-order-edit-line-item-actions">
@@ -218,8 +218,8 @@ if ( wc_tax_enabled() ) {
 			do_action( 'woocommerce_order_item_add_action_buttons', $order );
 		?>
 		<?php if ( $order->is_editable() ) : ?>
-			<button type="button" class="button button-primary calculate-tax-action"><?php _e( 'Calculate Taxes', 'woocommerce' ); ?></button>
-			<button type="button" class="button button-primary calculate-action"><?php _e( 'Calculate Total', 'woocommerce' ); ?></button>
+			<button type="button" class="button button-primary calculate-tax-action"><?php _e( 'Calculate taxes', 'woocommerce' ); ?></button>
+			<button type="button" class="button button-primary calculate-action"><?php _e( 'Calculate total', 'woocommerce' ); ?></button>
 		<?php endif; ?>
 	</p>
 </div>
@@ -269,7 +269,7 @@ if ( wc_tax_enabled() ) {
 		<?php
 		$refund_amount            = '<span class="wc-order-refund-amount">' . wc_price( 0, array( 'currency' => $order->get_currency() ) ) . '</span>';
 		$gateway_supports_refunds = false !== $payment_gateway && $payment_gateway->supports( 'refunds' );
-		$gateway_name             = false !== $payment_gateway ? ( ! empty( $payment_gateway->method_title ) ? $payment_gateway->method_title : $payment_gateway->get_title() ) : __( 'Payment Gateway', 'woocommerce' );
+		$gateway_name             = false !== $payment_gateway ? ( ! empty( $payment_gateway->method_title ) ? $payment_gateway->method_title : $payment_gateway->get_title() ) : __( 'Payment gateway', 'woocommerce' );
 		?>
 		<button type="button" class="button <?php echo $gateway_supports_refunds ? 'button-primary do-api-refund' : 'tips disabled'; ?>" <?php echo $gateway_supports_refunds ? '' : 'data-tip="' . esc_attr__( 'The payment gateway used to place this order does not support automatic refunds.', 'woocommerce' ) . '"'; ?>><?php printf( _x( 'Refund %1$s via %2$s', 'Refund $amount', 'woocommerce' ), $refund_amount, $gateway_name ); ?></button>
 		<button type="button" class="button button-primary do-manual-refund tips" data-tip="<?php esc_attr_e( 'You will need to manually issue a refund through your payment gateway after using this.', 'woocommerce' ); ?>"><?php printf( _x( 'Refund %s manually', 'Refund $amount manually', 'woocommerce' ), $refund_amount ); ?></button>
diff --git a/includes/admin/meta-boxes/views/html-order-shipping.php b/includes/admin/meta-boxes/views/html-order-shipping.php
index 85947e499ab..905fe7372c1 100644
--- a/includes/admin/meta-boxes/views/html-order-shipping.php
+++ b/includes/admin/meta-boxes/views/html-order-shipping.php
@@ -18,9 +18,9 @@ if ( ! defined( 'ABSPATH' ) ) {
 		</div>
 		<div class="edit" style="display: none;">
 			<input type="hidden" name="shipping_method_id[]" value="<?php echo esc_attr( $item_id ); ?>" />
-			<input type="text" class="shipping_method_name" placeholder="<?php esc_attr_e( 'Shipping Name', 'woocommerce' ); ?>" name="shipping_method_title[<?php echo esc_attr( $item_id ); ?>]" value="<?php echo esc_attr( $item->get_name() ); ?>" />
+			<input type="text" class="shipping_method_name" placeholder="<?php esc_attr_e( 'Shipping name', 'woocommerce' ); ?>" name="shipping_method_title[<?php echo esc_attr( $item_id ); ?>]" value="<?php echo esc_attr( $item->get_name() ); ?>" />
 			<select class="shipping_method" name="shipping_method[<?php echo esc_attr( $item_id ); ?>]">
-				<optgroup label="<?php esc_attr_e( 'Shipping Method', 'woocommerce' ); ?>">
+				<optgroup label="<?php esc_attr_e( 'Shipping method', 'woocommerce' ); ?>">
 					<option value=""><?php _e( 'N/A', 'woocommerce' ); ?></option>
 					<?php
 						$found_method = false;
diff --git a/includes/admin/meta-boxes/views/html-product-attribute.php b/includes/admin/meta-boxes/views/html-product-attribute.php
index a969d6ec338..7328257f6fa 100644
--- a/includes/admin/meta-boxes/views/html-product-attribute.php
+++ b/includes/admin/meta-boxes/views/html-product-attribute.php
@@ -41,9 +41,9 @@
 									}
 									?>
 								</select>
-								<button class="button plus select_all_attributes"><?php _e( 'Select All', 'woocommerce' ); ?></button>
-								<button class="button minus select_no_attributes"><?php _e( 'Select None', 'woocommerce' ); ?></button>
-								<button class="button fr plus add_new_attribute"><?php _e( 'Add New', 'woocommerce' ); ?></button>
+								<button class="button plus select_all_attributes"><?php _e( 'Select all', 'woocommerce' ); ?></button>
+								<button class="button minus select_no_attributes"><?php _e( 'Select none', 'woocommerce' ); ?></button>
+								<button class="button fr plus add_new_attribute"><?php _e( 'Add new', 'woocommerce' ); ?></button>
 
 							<?php elseif ( 'text' == $attribute_taxonomy->attribute_type ) : ?>
 
diff --git a/includes/admin/meta-boxes/views/html-product-download.php b/includes/admin/meta-boxes/views/html-product-download.php
index 48f6f38c15f..5bbcc023c06 100644
--- a/includes/admin/meta-boxes/views/html-product-download.php
+++ b/includes/admin/meta-boxes/views/html-product-download.php
@@ -1,6 +1,6 @@
 <tr>
 	<td class="sort"></td>
-	<td class="file_name"><input type="text" class="input_text" placeholder="<?php esc_attr_e( 'File Name', 'woocommerce' ); ?>" name="_wc_file_names[]" value="<?php echo esc_attr( $file['name'] ); ?>" /></td>
+	<td class="file_name"><input type="text" class="input_text" placeholder="<?php esc_attr_e( 'File name', 'woocommerce' ); ?>" name="_wc_file_names[]" value="<?php echo esc_attr( $file['name'] ); ?>" /></td>
 	<td class="file_url"><input type="text" class="input_text" placeholder="<?php esc_attr_e( "http://", 'woocommerce' ); ?>" name="_wc_file_urls[]" value="<?php echo esc_attr( $file['file'] ); ?>" /></td>
 	<td class="file_url_choose" width="1%"><a href="#" class="button upload_file_button" data-choose="<?php esc_attr_e( 'Choose file', 'woocommerce' ); ?>" data-update="<?php esc_attr_e( 'Insert file URL', 'woocommerce' ); ?>"><?php echo str_replace( ' ', '&nbsp;', __( 'Choose file', 'woocommerce' ) ); ?></a></td>
 	<td width="1%"><a href="#" class="delete"><?php _e( 'Delete', 'woocommerce' ); ?></a></td>
diff --git a/includes/admin/meta-boxes/views/html-product-variation-download.php b/includes/admin/meta-boxes/views/html-product-variation-download.php
index acabc71e175..18cb2de00b9 100644
--- a/includes/admin/meta-boxes/views/html-product-variation-download.php
+++ b/includes/admin/meta-boxes/views/html-product-variation-download.php
@@ -1,5 +1,5 @@
 <tr>
-	<td class="file_name"><input type="text" class="input_text" placeholder="<?php esc_attr_e( 'File Name', 'woocommerce' ); ?>" name="_wc_variation_file_names[<?php echo $variation_id; ?>][]" value="<?php echo esc_attr( $file['name'] ); ?>" /></td>
+	<td class="file_name"><input type="text" class="input_text" placeholder="<?php esc_attr_e( 'File name', 'woocommerce' ); ?>" name="_wc_variation_file_names[<?php echo $variation_id; ?>][]" value="<?php echo esc_attr( $file['name'] ); ?>" /></td>
 	<td class="file_url"><input type="text" class="input_text" placeholder="<?php esc_attr_e( "http://", 'woocommerce' ); ?>" name="_wc_variation_file_urls[<?php echo $variation_id; ?>][]" value="<?php echo esc_attr( $file['file'] ); ?>" /></td>
 	<td class="file_url_choose" width="1%"><a href="#" class="button upload_file_button" data-choose="<?php esc_attr_e( 'Choose file', 'woocommerce' ); ?>" data-update="<?php esc_attr_e( 'Insert file URL', 'woocommerce' ); ?>"><?php echo str_replace( ' ', '&nbsp;', __( 'Choose file', 'woocommerce' ) ); ?></a></td>
 	<td width="1%"><a href="#" class="delete"><?php _e( 'Delete', 'woocommerce' ); ?></a></td>
diff --git a/includes/admin/meta-boxes/views/html-variation-admin.php b/includes/admin/meta-boxes/views/html-variation-admin.php
index bba8fefa710..a1e2e8daab9 100644
--- a/includes/admin/meta-boxes/views/html-variation-admin.php
+++ b/includes/admin/meta-boxes/views/html-variation-admin.php
@@ -284,7 +284,7 @@ extract( $variation_data );
 										ob_start();
 										include( 'html-product-variation-download.php' );
 										echo esc_attr( ob_get_clean() );
-									?>"><?php _e( 'Add File', 'woocommerce' ); ?></a>
+									?>"><?php _e( 'Add file', 'woocommerce' ); ?></a>
 								</th>
 							</div>
 						</tfoot>
diff --git a/includes/admin/reports/class-wc-report-coupon-usage.php b/includes/admin/reports/class-wc-report-coupon-usage.php
index d039571db97..6af31b992b7 100644
--- a/includes/admin/reports/class-wc-report-coupon-usage.php
+++ b/includes/admin/reports/class-wc-report-coupon-usage.php
@@ -126,9 +126,9 @@ class WC_Report_Coupon_Usage extends WC_Admin_Report {
 
 		$ranges = array(
 			'year'         => __( 'Year', 'woocommerce' ),
-			'last_month'   => __( 'Last Month', 'woocommerce' ),
-			'month'        => __( 'This Month', 'woocommerce' ),
-			'7day'         => __( 'Last 7 Days', 'woocommerce' ),
+			'last_month'   => __( 'Last month', 'woocommerce' ),
+			'month'        => __( 'This month', 'woocommerce' ),
+			'7day'         => __( 'Last 7 days', 'woocommerce' ),
 		);
 
 		$this->chart_colours = array(
@@ -217,7 +217,7 @@ class WC_Report_Coupon_Usage extends WC_Admin_Report {
 				</div>
 			</form>
 		</div>
-		<h4 class="section_title"><span><?php _e( 'Most Popular', 'woocommerce' ); ?></span></h4>
+		<h4 class="section_title"><span><?php _e( 'Most popular', 'woocommerce' ); ?></span></h4>
 		<div class="section">
 			<table cellspacing="0">
 				<?php
@@ -264,7 +264,7 @@ class WC_Report_Coupon_Usage extends WC_Admin_Report {
 				?>
 			</table>
 		</div>
-		<h4 class="section_title"><span><?php _e( 'Most Discount', 'woocommerce' ); ?></span></h4>
+		<h4 class="section_title"><span><?php _e( 'Most discount', 'woocommerce' ); ?></span></h4>
 		<div class="section">
 			<table cellspacing="0">
 				<?php
diff --git a/includes/admin/reports/class-wc-report-customer-list.php b/includes/admin/reports/class-wc-report-customer-list.php
index 06f9cbffbf6..23e3d2ac0ea 100644
--- a/includes/admin/reports/class-wc-report-customer-list.php
+++ b/includes/admin/reports/class-wc-report-customer-list.php
@@ -210,7 +210,7 @@ class WC_Report_Customer_List extends WP_List_Table {
 			'email'           => __( 'Email', 'woocommerce' ),
 			'location'        => __( 'Location', 'woocommerce' ),
 			'orders'          => __( 'Orders', 'woocommerce' ),
-			'spent'           => __( 'Money Spent', 'woocommerce' ),
+			'spent'           => __( 'Money spent', 'woocommerce' ),
 			'last_order'      => __( 'Last order', 'woocommerce' ),
 			'user_actions'    => __( 'Actions', 'woocommerce' ),
 		);
diff --git a/includes/admin/reports/class-wc-report-customers.php b/includes/admin/reports/class-wc-report-customers.php
index 46a4ac0b958..95989798419 100644
--- a/includes/admin/reports/class-wc-report-customers.php
+++ b/includes/admin/reports/class-wc-report-customers.php
@@ -105,8 +105,8 @@ class WC_Report_Customers extends WC_Admin_Report {
 		<div class="chart-container">
 			<div class="chart-placeholder customers_vs_guests pie-chart" style="height:200px"></div>
 			<ul class="pie-chart-legend">
-				<li style="border-color: <?php echo $this->chart_colours['customers']; ?>"><?php _e( 'Customer Sales', 'woocommerce' ); ?></li>
-				<li style="border-color: <?php echo $this->chart_colours['guests']; ?>"><?php _e( 'Guest Sales', 'woocommerce' ); ?></li>
+				<li style="border-color: <?php echo $this->chart_colours['customers']; ?>"><?php _e( 'Customer sales', 'woocommerce' ); ?></li>
+				<li style="border-color: <?php echo $this->chart_colours['guests']; ?>"><?php _e( 'Guest sales', 'woocommerce' ); ?></li>
 			</ul>
 		</div>
 		<script type="text/javascript">
@@ -115,12 +115,12 @@ class WC_Report_Customers extends WC_Admin_Report {
 					jQuery('.chart-placeholder.customers_vs_guests'),
 					[
 						{
-							label: '<?php _e( 'Customer Orders', 'woocommerce' ); ?>',
+							label: '<?php _e( 'Customer orders', 'woocommerce' ); ?>',
 							data:  "<?php echo $customer_order_totals->total_orders ?>",
 							color: '<?php echo $this->chart_colours['customers']; ?>'
 						},
 						{
-							label: '<?php _e( 'Guest Orders', 'woocommerce' ); ?>',
+							label: '<?php _e( 'Guest orders', 'woocommerce' ); ?>',
 							data:  "<?php echo $guest_order_totals->total_orders ?>",
 							color: '<?php echo $this->chart_colours['guests']; ?>'
 						}
@@ -160,9 +160,9 @@ class WC_Report_Customers extends WC_Admin_Report {
 
 		$ranges = array(
 			'year'         => __( 'Year', 'woocommerce' ),
-			'last_month'   => __( 'Last Month', 'woocommerce' ),
-			'month'        => __( 'This Month', 'woocommerce' ),
-			'7day'         => __( 'Last 7 Days', 'woocommerce' ),
+			'last_month'   => __( 'Last month', 'woocommerce' ),
+			'month'        => __( 'This month', 'woocommerce' ),
+			'7day'         => __( 'Last 7 days', 'woocommerce' ),
 		);
 
 		$this->chart_colours = array(
@@ -312,7 +312,7 @@ class WC_Report_Customers extends WC_Admin_Report {
 				var drawGraph = function( highlight ) {
 					var series = [
 							{
-								label: "<?php echo esc_js( __( 'Customer Orders', 'woocommerce' ) ) ?>",
+								label: "<?php echo esc_js( __( 'Customer orders', 'woocommerce' ) ) ?>",
 								data: chart_data.customer_orders,
 								color: '<?php echo $this->chart_colours['customers']; ?>',
 								bars: { fillColor: '<?php echo $this->chart_colours['customers']; ?>', fill: true, show: true, lineWidth: 0, barWidth: <?php echo $this->barwidth; ?> * 0.5, align: 'center' },
@@ -322,7 +322,7 @@ class WC_Report_Customers extends WC_Admin_Report {
 								stack: true,
 							},
 							{
-								label: "<?php echo esc_js( __( 'Guest Orders', 'woocommerce' ) ) ?>",
+								label: "<?php echo esc_js( __( 'Guest orders', 'woocommerce' ) ) ?>",
 								data: chart_data.guest_orders,
 								color: '<?php echo $this->chart_colours['guests']; ?>',
 								bars: { fillColor: '<?php echo $this->chart_colours['guests']; ?>', fill: true, show: true, lineWidth: 0, barWidth: <?php echo $this->barwidth; ?> * 0.5, align: 'center' },
diff --git a/includes/admin/reports/class-wc-report-sales-by-category.php b/includes/admin/reports/class-wc-report-sales-by-category.php
index a5d3cf66f50..2dcc9fb8355 100644
--- a/includes/admin/reports/class-wc-report-sales-by-category.php
+++ b/includes/admin/reports/class-wc-report-sales-by-category.php
@@ -111,9 +111,9 @@ class WC_Report_Sales_By_Category extends WC_Admin_Report {
 
 		$ranges = array(
 			'year'         => __( 'Year', 'woocommerce' ),
-			'last_month'   => __( 'Last Month', 'woocommerce' ),
-			'month'        => __( 'This Month', 'woocommerce' ),
-			'7day'         => __( 'Last 7 Days', 'woocommerce' ),
+			'last_month'   => __( 'Last month', 'woocommerce' ),
+			'month'        => __( 'This month', 'woocommerce' ),
+			'7day'         => __( 'Last 7 days', 'woocommerce' ),
 		);
 
 		$this->chart_colours = array( '#3498db', '#34495e', '#1abc9c', '#2ecc71', '#f1c40f', '#e67e22', '#e74c3c', '#2980b9', '#8e44ad', '#2c3e50', '#16a085', '#27ae60', '#f39c12', '#d35400', '#c0392b' );
@@ -230,7 +230,7 @@ class WC_Report_Sales_By_Category extends WC_Admin_Report {
 			</div>
 			<script type="text/javascript">
 				jQuery(function(){
-					// Select All/None
+					// Select all/None
 					jQuery( '.chart-widget' ).on( 'click', '.select_all', function() {
 						jQuery(this).closest( 'div' ).find( 'select option' ).attr( 'selected', 'selected' );
 						jQuery(this).closest( 'div' ).find('select').change();
diff --git a/includes/admin/reports/class-wc-report-sales-by-date.php b/includes/admin/reports/class-wc-report-sales-by-date.php
index 9fbb70b78e0..5120fdeea94 100644
--- a/includes/admin/reports/class-wc-report-sales-by-date.php
+++ b/includes/admin/reports/class-wc-report-sales-by-date.php
@@ -432,9 +432,9 @@ class WC_Report_Sales_By_Date extends WC_Admin_Report {
 	public function output_report() {
 		$ranges = array(
 			'year'         => __( 'Year', 'woocommerce' ),
-			'last_month'   => __( 'Last Month', 'woocommerce' ),
-			'month'        => __( 'This Month', 'woocommerce' ),
-			'7day'         => __( 'Last 7 Days', 'woocommerce' ),
+			'last_month'   => __( 'Last month', 'woocommerce' ),
+			'month'        => __( 'This month', 'woocommerce' ),
+			'7day'         => __( 'Last 7 days', 'woocommerce' ),
 		);
 
 		$this->chart_colours = array(
@@ -611,7 +611,7 @@ class WC_Report_Sales_By_Date extends WC_Admin_Report {
 							prepend_tooltip: "<?php echo get_woocommerce_currency_symbol(); ?>"
 						},
 						{
-							label: "<?php echo esc_js( __( 'Gross Sales amount', 'woocommerce' ) ) ?>",
+							label: "<?php echo esc_js( __( 'Gross sales amount', 'woocommerce' ) ) ?>",
 							data: order_data.gross_order_amounts,
 							yaxis: 2,
 							color: '<?php echo $this->chart_colours['sales_amount']; ?>',
@@ -621,7 +621,7 @@ class WC_Report_Sales_By_Date extends WC_Admin_Report {
 							<?php echo $this->get_currency_tooltip(); ?>
 						},
 						{
-							label: "<?php echo esc_js( __( 'Net Sales amount', 'woocommerce' ) ) ?>",
+							label: "<?php echo esc_js( __( 'Net sales amount', 'woocommerce' ) ) ?>",
 							data: order_data.net_order_amounts,
 							yaxis: 2,
 							color: '<?php echo $this->chart_colours['net_sales_amount']; ?>',
diff --git a/includes/admin/reports/class-wc-report-sales-by-product.php b/includes/admin/reports/class-wc-report-sales-by-product.php
index fdfcdcdbcb2..df427863892 100644
--- a/includes/admin/reports/class-wc-report-sales-by-product.php
+++ b/includes/admin/reports/class-wc-report-sales-by-product.php
@@ -124,9 +124,9 @@ class WC_Report_Sales_By_Product extends WC_Admin_Report {
 
 		$ranges = array(
 			'year'         => __( 'Year', 'woocommerce' ),
-			'last_month'   => __( 'Last Month', 'woocommerce' ),
-			'month'        => __( 'This Month', 'woocommerce' ),
-			'7day'         => __( 'Last 7 Days', 'woocommerce' ),
+			'last_month'   => __( 'Last month', 'woocommerce' ),
+			'month'        => __( 'This month', 'woocommerce' ),
+			'7day'         => __( 'Last 7 days', 'woocommerce' ),
 		);
 
 		$this->chart_colours = array(
@@ -195,7 +195,7 @@ class WC_Report_Sales_By_Product extends WC_Admin_Report {
 	 */
 	public function products_widget() {
 		?>
-		<h4 class="section_title"><span><?php _e( 'Product Search', 'woocommerce' ); ?></span></h4>
+		<h4 class="section_title"><span><?php _e( 'Product search', 'woocommerce' ); ?></span></h4>
 		<div class="section">
 			<form method="GET">
 				<div>
@@ -210,7 +210,7 @@ class WC_Report_Sales_By_Product extends WC_Admin_Report {
 				</div>
 			</form>
 		</div>
-		<h4 class="section_title"><span><?php _e( 'Top Sellers', 'woocommerce' ); ?></span></h4>
+		<h4 class="section_title"><span><?php _e( 'Top sellers', 'woocommerce' ); ?></span></h4>
 		<div class="section">
 			<table cellspacing="0">
 				<?php
@@ -250,7 +250,7 @@ class WC_Report_Sales_By_Product extends WC_Admin_Report {
 				?>
 			</table>
 		</div>
-		<h4 class="section_title"><span><?php _e( 'Top Freebies', 'woocommerce' ); ?></span></h4>
+		<h4 class="section_title"><span><?php _e( 'Top freebies', 'woocommerce' ); ?></span></h4>
 		<div class="section">
 			<table cellspacing="0">
 				<?php
@@ -298,7 +298,7 @@ class WC_Report_Sales_By_Product extends WC_Admin_Report {
 				?>
 			</table>
 		</div>
-		<h4 class="section_title"><span><?php _e( 'Top Earners', 'woocommerce' ); ?></span></h4>
+		<h4 class="section_title"><span><?php _e( 'Top earners', 'woocommerce' ); ?></span></h4>
 		<div class="section">
 			<table cellspacing="0">
 				<?php
diff --git a/includes/admin/reports/class-wc-report-taxes-by-code.php b/includes/admin/reports/class-wc-report-taxes-by-code.php
index e317deb0739..2cc0e3be9fe 100644
--- a/includes/admin/reports/class-wc-report-taxes-by-code.php
+++ b/includes/admin/reports/class-wc-report-taxes-by-code.php
@@ -47,8 +47,8 @@ class WC_Report_Taxes_By_Code extends WC_Admin_Report {
 
 		$ranges = array(
 			'year'         => __( 'Year', 'woocommerce' ),
-			'last_month'   => __( 'Last Month', 'woocommerce' ),
-			'month'        => __( 'This Month', 'woocommerce' ),
+			'last_month'   => __( 'Last month', 'woocommerce' ),
+			'month'        => __( 'This month', 'woocommerce' ),
 		);
 
 		$current_range = ! empty( $_GET['range'] ) ? sanitize_text_field( $_GET['range'] ) : 'last_month';
@@ -148,10 +148,10 @@ class WC_Report_Taxes_By_Code extends WC_Admin_Report {
 				<tr>
 					<th><?php _e( 'Tax', 'woocommerce' ); ?></th>
 					<th><?php _e( 'Rate', 'woocommerce' ); ?></th>
-					<th class="total_row"><?php _e( 'Number of Orders', 'woocommerce' ); ?></th>
-					<th class="total_row"><?php _e( 'Tax Amount', 'woocommerce' ); ?> <?php echo wc_help_tip( __( 'This is the sum of the "Tax Rows" tax amount within your orders.', 'woocommerce' ) ); ?></th>
-					<th class="total_row"><?php _e( 'Shipping Tax Amount', 'woocommerce' ); ?> <?php echo wc_help_tip( __( 'This is the sum of the "Tax Rows" shipping tax amount within your orders.', 'woocommerce' ) ); ?></th>
-					<th class="total_row"><?php _e( 'Total Tax', 'woocommerce' ); ?> <?php echo wc_help_tip( __( 'This is the total tax for the rate (shipping tax + product tax).', 'woocommerce' ) ); ?></th>
+					<th class="total_row"><?php _e( 'Number of orders', 'woocommerce' ); ?></th>
+					<th class="total_row"><?php _e( 'Tax amount', 'woocommerce' ); ?> <?php echo wc_help_tip( __( 'This is the sum of the "Tax rows" tax amount within your orders.', 'woocommerce' ) ); ?></th>
+					<th class="total_row"><?php _e( 'Shipping tax amount', 'woocommerce' ); ?> <?php echo wc_help_tip( __( 'This is the sum of the "Tax rows" shipping tax amount within your orders.', 'woocommerce' ) ); ?></th>
+					<th class="total_row"><?php _e( 'Total tax', 'woocommerce' ); ?> <?php echo wc_help_tip( __( 'This is the total tax for the rate (shipping tax + product tax).', 'woocommerce' ) ); ?></th>
 				</tr>
 			</thead>
 			<?php if ( ! empty( $tax_rows ) ) : ?>
diff --git a/includes/admin/reports/class-wc-report-taxes-by-date.php b/includes/admin/reports/class-wc-report-taxes-by-date.php
index 0874e3d8570..ae5e87e625d 100644
--- a/includes/admin/reports/class-wc-report-taxes-by-date.php
+++ b/includes/admin/reports/class-wc-report-taxes-by-date.php
@@ -47,8 +47,8 @@ class WC_Report_Taxes_By_Date extends WC_Admin_Report {
 
 		$ranges = array(
 			'year'         => __( 'Year', 'woocommerce' ),
-			'last_month'   => __( 'Last Month', 'woocommerce' ),
-			'month'        => __( 'This Month', 'woocommerce' ),
+			'last_month'   => __( 'Last month', 'woocommerce' ),
+			'month'        => __( 'This month', 'woocommerce' ),
 		);
 
 		$current_range = ! empty( $_GET['range'] ) ? sanitize_text_field( $_GET['range'] ) : 'last_month';
@@ -150,10 +150,10 @@ class WC_Report_Taxes_By_Date extends WC_Admin_Report {
 			<thead>
 				<tr>
 					<th><?php _e( 'Period', 'woocommerce' ); ?></th>
-					<th class="total_row"><?php _e( 'Number of Orders', 'woocommerce' ); ?></th>
-					<th class="total_row"><?php _e( 'Total Sales', 'woocommerce' ); ?> <?php echo wc_help_tip( __( "This is the sum of the 'Order Total' field within your orders.", 'woocommerce' ) ); ?></th>
-					<th class="total_row"><?php _e( 'Total Shipping', 'woocommerce' ); ?> <?php echo wc_help_tip( __( "This is the sum of the 'Shipping Total' field within your orders.", 'woocommerce' ) ); ?></th>
-					<th class="total_row"><?php _e( 'Total Tax', 'woocommerce' ); ?> <?php echo wc_help_tip( __( 'This is the total tax for the rate (shipping tax + product tax).', 'woocommerce' ) ); ?></th>
+					<th class="total_row"><?php _e( 'Number of orders', 'woocommerce' ); ?></th>
+					<th class="total_row"><?php _e( 'Total sales', 'woocommerce' ); ?> <?php echo wc_help_tip( __( "This is the sum of the 'Order total' field within your orders.", 'woocommerce' ) ); ?></th>
+					<th class="total_row"><?php _e( 'Total shipping', 'woocommerce' ); ?> <?php echo wc_help_tip( __( "This is the sum of the 'Shipping total' field within your orders.", 'woocommerce' ) ); ?></th>
+					<th class="total_row"><?php _e( 'Total tax', 'woocommerce' ); ?> <?php echo wc_help_tip( __( 'This is the total tax for the rate (shipping tax + product tax).', 'woocommerce' ) ); ?></th>
 					<th class="total_row"><?php _e( 'Net profit', 'woocommerce' ); ?> <?php echo wc_help_tip( __( "Total sales minus shipping and tax.", 'woocommerce' ) ); ?></th>
 				</tr>
 			</thead>
diff --git a/includes/admin/settings/class-wc-settings-accounts.php b/includes/admin/settings/class-wc-settings-accounts.php
index b243d6df18f..63e31959f61 100644
--- a/includes/admin/settings/class-wc-settings-accounts.php
+++ b/includes/admin/settings/class-wc-settings-accounts.php
@@ -40,10 +40,10 @@ class WC_Settings_Accounts extends WC_Settings_Page {
 	public function get_settings() {
 		$settings = apply_filters( 'woocommerce_' . $this->id . '_settings', array(
 
-			array( 'title' => __( 'Account Pages', 'woocommerce' ), 'type' => 'title', 'desc' => __( 'These pages need to be set so that WooCommerce knows where to send users to access account related functionality.', 'woocommerce' ), 'id' => 'account_page_options' ),
+			array( 'title' => __( 'Account pages', 'woocommerce' ), 'type' => 'title', 'desc' => __( 'These pages need to be set so that WooCommerce knows where to send users to access account related functionality.', 'woocommerce' ), 'id' => 'account_page_options' ),
 
 			array(
-				'title'    => __( 'My Account Page', 'woocommerce' ),
+				'title'    => __( 'My account page', 'woocommerce' ),
 				'desc'     => __( 'Page contents:', 'woocommerce' ) . ' [' . apply_filters( 'woocommerce_my_account_shortcode_tag', 'woocommerce_my_account' ) . ']',
 				'id'       => 'woocommerce_myaccount_page_id',
 				'type'     => 'single_select_page',
@@ -58,7 +58,7 @@ class WC_Settings_Accounts extends WC_Settings_Page {
 			array( 'title' => '', 'type' => 'title', 'id' => 'account_registration_options' ),
 
 			array(
-				'title'         => __( 'Enable Registration', 'woocommerce' ),
+				'title'         => __( 'Enable registration', 'woocommerce' ),
 				'desc'          => __( 'Enable registration on the "Checkout" page', 'woocommerce' ),
 				'id'            => 'woocommerce_enable_signup_and_login_from_checkout',
 				'default'       => 'yes',
@@ -68,7 +68,7 @@ class WC_Settings_Accounts extends WC_Settings_Page {
 			),
 
 			array(
-				'desc'          => __( 'Enable registration on the "My Account" page', 'woocommerce' ),
+				'desc'          => __( 'Enable registration on the "My account" page', 'woocommerce' ),
 				'id'            => 'woocommerce_enable_myaccount_registration',
 				'default'       => 'no',
 				'type'          => 'checkbox',
@@ -87,7 +87,7 @@ class WC_Settings_Accounts extends WC_Settings_Page {
 			),
 
 			array(
-				'title'         => __( 'Account Creation', 'woocommerce' ),
+				'title'         => __( 'Account creation', 'woocommerce' ),
 				'desc'          => __( 'Automatically generate username from customer email', 'woocommerce' ),
 				'id'            => 'woocommerce_registration_generate_username',
 				'default'       => 'yes',
@@ -107,11 +107,11 @@ class WC_Settings_Accounts extends WC_Settings_Page {
 
 			array( 'type' => 'sectionend', 'id' => 'account_registration_options' ),
 
-			array( 'title' => __( 'My Account Endpoints', 'woocommerce' ), 'type' => 'title', 'desc' => __( 'Endpoints are appended to your page URLs to handle specific actions on the accounts pages. They should be unique and can be left blank to disable the endpoint.', 'woocommerce' ), 'id' => 'account_endpoint_options' ),
+			array( 'title' => __( 'My account endpoints', 'woocommerce' ), 'type' => 'title', 'desc' => __( 'Endpoints are appended to your page URLs to handle specific actions on the accounts pages. They should be unique and can be left blank to disable the endpoint.', 'woocommerce' ), 'id' => 'account_endpoint_options' ),
 
 			array(
 				'title'    => __( 'Orders', 'woocommerce' ),
-				'desc'     => sprintf( __( 'Endpoint for the My Account &rarr; %s page', 'woocommerce' ), __( 'Orders', 'woocommerce' ) ),
+				'desc'     => sprintf( __( 'Endpoint for the "My account" &rarr; "%s" page', 'woocommerce' ), __( 'Orders', 'woocommerce' ) ),
 				'id'       => 'woocommerce_myaccount_orders_endpoint',
 				'type'     => 'text',
 				'default'  => 'orders',
@@ -119,8 +119,8 @@ class WC_Settings_Accounts extends WC_Settings_Page {
 			),
 
 			array(
-				'title'    => __( 'View Order', 'woocommerce' ),
-				'desc'     => sprintf( __( 'Endpoint for the My Account &rarr; %s page', 'woocommerce' ), __( 'View Order', 'woocommerce' ) ),
+				'title'    => __( 'View order', 'woocommerce' ),
+				'desc'     => sprintf( __( 'Endpoint for the "My account" &rarr; "%s" page', 'woocommerce' ), __( 'View order', 'woocommerce' ) ),
 				'id'       => 'woocommerce_myaccount_view_order_endpoint',
 				'type'     => 'text',
 				'default'  => 'view-order',
@@ -129,7 +129,7 @@ class WC_Settings_Accounts extends WC_Settings_Page {
 
 			array(
 				'title'    => __( 'Downloads', 'woocommerce' ),
-				'desc'     => sprintf( __( 'Endpoint for the My Account &rarr; %s page', 'woocommerce' ), __( 'Downloads', 'woocommerce' ) ),
+				'desc'     => sprintf( __( 'Endpoint for the "My account" &rarr; "%s" page', 'woocommerce' ), __( 'Downloads', 'woocommerce' ) ),
 				'id'       => 'woocommerce_myaccount_downloads_endpoint',
 				'type'     => 'text',
 				'default'  => 'downloads',
@@ -137,8 +137,8 @@ class WC_Settings_Accounts extends WC_Settings_Page {
 			),
 
 			array(
-				'title'    => __( 'Edit Account', 'woocommerce' ),
-				'desc'     => sprintf( __( 'Endpoint for the My Account &rarr; %s page', 'woocommerce' ), __( 'Edit Account', 'woocommerce' ) ),
+				'title'    => __( 'Edit account', 'woocommerce' ),
+				'desc'     => sprintf( __( 'Endpoint for the "My account" &rarr; "%s" page', 'woocommerce' ), __( 'Edit account', 'woocommerce' ) ),
 				'id'       => 'woocommerce_myaccount_edit_account_endpoint',
 				'type'     => 'text',
 				'default'  => 'edit-account',
@@ -147,7 +147,7 @@ class WC_Settings_Accounts extends WC_Settings_Page {
 
 			array(
 				'title'    => __( 'Addresses', 'woocommerce' ),
-				'desc'     => sprintf( __( 'Endpoint for the My Account &rarr; %s page', 'woocommerce' ), __( 'Addresses', 'woocommerce' ) ),
+				'desc'     => sprintf( __( 'Endpoint for the "My account" &rarr; "%s" page', 'woocommerce' ), __( 'Addresses', 'woocommerce' ) ),
 				'id'       => 'woocommerce_myaccount_edit_address_endpoint',
 				'type'     => 'text',
 				'default'  => 'edit-address',
@@ -155,8 +155,8 @@ class WC_Settings_Accounts extends WC_Settings_Page {
 			),
 
 			array(
-				'title'    => __( 'Payment Methods', 'woocommerce' ),
-				'desc'     => sprintf( __( 'Endpoint for the My Account &rarr; %s page', 'woocommerce' ), __( 'Payment Methods', 'woocommerce' ) ),
+				'title'    => __( 'Payment methods', 'woocommerce' ),
+				'desc'     => sprintf( __( 'Endpoint for the "My account" &rarr; "%s" page', 'woocommerce' ), __( 'Payment methods', 'woocommerce' ) ),
 				'id'       => 'woocommerce_myaccount_payment_methods_endpoint',
 				'type'     => 'text',
 				'default'  => 'payment-methods',
@@ -164,8 +164,8 @@ class WC_Settings_Accounts extends WC_Settings_Page {
 			),
 
 			array(
-				'title'    => __( 'Lost Password', 'woocommerce' ),
-				'desc'     => sprintf( __( 'Endpoint for the My Account &rarr; %s page', 'woocommerce' ), __( 'Lost Password', 'woocommerce' ) ),
+				'title'    => __( 'Lost password', 'woocommerce' ),
+				'desc'     => sprintf( __( 'Endpoint for the "My account" &rarr; "%s" page', 'woocommerce' ), __( 'Lost password', 'woocommerce' ) ),
 				'id'       => 'woocommerce_myaccount_lost_password_endpoint',
 				'type'     => 'text',
 				'default'  => 'lost-password',
diff --git a/includes/admin/settings/class-wc-settings-api.php b/includes/admin/settings/class-wc-settings-api.php
index d4c237c7159..b08e76b9885 100644
--- a/includes/admin/settings/class-wc-settings-api.php
+++ b/includes/admin/settings/class-wc-settings-api.php
@@ -58,7 +58,7 @@ class WC_Settings_Rest_API extends WC_Settings_Page {
 	public function get_settings() {
 		$settings = apply_filters( 'woocommerce_settings_rest_api', array(
 			array(
-				'title' => __( 'General Options', 'woocommerce' ),
+				'title' => __( 'General options', 'woocommerce' ),
 				'type'  => 'title',
 				'desc'  => '',
 				'id'    => 'general_options',
diff --git a/includes/admin/settings/class-wc-settings-checkout.php b/includes/admin/settings/class-wc-settings-checkout.php
index 6c13e332945..61ecdb164fd 100644
--- a/includes/admin/settings/class-wc-settings-checkout.php
+++ b/includes/admin/settings/class-wc-settings-checkout.php
@@ -41,7 +41,7 @@ class WC_Settings_Payment_Gateways extends WC_Settings_Page {
 	 */
 	public function get_sections() {
 		$sections = array(
-			'' => __( 'Checkout Options', 'woocommerce' ),
+			'' => __( 'Checkout options', 'woocommerce' ),
 		);
 
 		if ( ! defined( 'WC_INSTALLING' ) ) {
@@ -65,7 +65,7 @@ class WC_Settings_Payment_Gateways extends WC_Settings_Page {
 		$settings = apply_filters( 'woocommerce_payment_gateways_settings', array(
 
 			array(
-				'title' => __( 'Checkout Process', 'woocommerce' ),
+				'title' => __( 'Checkout process', 'woocommerce' ),
 				'type'  => 'title',
 				'id'    => 'checkout_process_options',
 			),
@@ -91,7 +91,7 @@ class WC_Settings_Payment_Gateways extends WC_Settings_Page {
 			),
 
 			array(
-				'title'         => __( 'Checkout Process', 'woocommerce' ),
+				'title'         => __( 'Checkout process', 'woocommerce' ),
 				'desc'          => __( 'Enable guest checkout', 'woocommerce' ),
 				'desc_tip'      => __( 'Allows customers to checkout without creating an account.', 'woocommerce' ),
 				'id'            => 'woocommerce_enable_guest_checkout',
@@ -126,14 +126,14 @@ class WC_Settings_Payment_Gateways extends WC_Settings_Page {
 			),
 
 			array(
-				'title' => __( 'Checkout Pages', 'woocommerce' ),
+				'title' => __( 'Checkout pages', 'woocommerce' ),
 				'desc'  => __( 'These pages need to be set so that WooCommerce knows where to send users to checkout.', 'woocommerce' ),
 				'type'  => 'title',
 				'id'    => 'checkout_page_options',
 			),
 
 			array(
-				'title'    => __( 'Cart Page', 'woocommerce' ),
+				'title'    => __( 'Cart page', 'woocommerce' ),
 				'desc'     => __( 'Page contents:', 'woocommerce' ) . ' [' . apply_filters( 'woocommerce_cart_shortcode_tag', 'woocommerce_cart' ) . ']',
 				'id'       => 'woocommerce_cart_page_id',
 				'type'     => 'single_select_page',
@@ -144,7 +144,7 @@ class WC_Settings_Payment_Gateways extends WC_Settings_Page {
 			),
 
 			array(
-				'title'    => __( 'Checkout Page', 'woocommerce' ),
+				'title'    => __( 'Checkout page', 'woocommerce' ),
 				'desc'     => __( 'Page contents:', 'woocommerce' ) . ' [' . apply_filters( 'woocommerce_checkout_shortcode_tag', 'woocommerce_checkout' ) . ']',
 				'id'       => 'woocommerce_checkout_page_id',
 				'type'     => 'single_select_page',
@@ -155,7 +155,7 @@ class WC_Settings_Payment_Gateways extends WC_Settings_Page {
 			),
 
 			array(
-				'title'    => __( 'Terms and Conditions', 'woocommerce' ),
+				'title'    => __( 'Terms and conditions', 'woocommerce' ),
 				'desc'     => __( 'If you define a "Terms" page the customer will be asked if they accept them when checking out.', 'woocommerce' ),
 				'id'       => 'woocommerce_terms_page_id',
 				'default'  => '',
@@ -171,11 +171,11 @@ class WC_Settings_Payment_Gateways extends WC_Settings_Page {
 				'id' => 'checkout_page_options',
 			),
 
-			array( 'title' => __( 'Checkout Endpoints', 'woocommerce' ), 'type' => 'title', 'desc' => __( 'Endpoints are appended to your page URLs to handle specific actions during the checkout process. They should be unique.', 'woocommerce' ), 'id' => 'account_endpoint_options' ),
+			array( 'title' => __( 'Checkout endpoints', 'woocommerce' ), 'type' => 'title', 'desc' => __( 'Endpoints are appended to your page URLs to handle specific actions during the checkout process. They should be unique.', 'woocommerce' ), 'id' => 'account_endpoint_options' ),
 
 			array(
 				'title'    => __( 'Pay', 'woocommerce' ),
-				'desc'     => __( 'Endpoint for the Checkout &rarr; Pay page', 'woocommerce' ),
+				'desc'     => sprintf( __( 'Endpoint for the "Checkout" &rarr; "%s" page', 'woocommerce' ), __( 'Pay', 'woocommerce' ) ),
 				'id'       => 'woocommerce_checkout_pay_endpoint',
 				'type'     => 'text',
 				'default'  => 'order-pay',
@@ -183,8 +183,8 @@ class WC_Settings_Payment_Gateways extends WC_Settings_Page {
 			),
 
 			array(
-				'title'    => __( 'Order Received', 'woocommerce' ),
-				'desc'     => __( 'Endpoint for the Checkout &rarr; Order Received page', 'woocommerce' ),
+				'title'    => __( 'Order received', 'woocommerce' ),
+				'desc'     => sprintf( __( 'Endpoint for the "Checkout" &rarr; "%s" page', 'woocommerce' ), __( 'Order received', 'woocommerce' ) ),
 				'id'       => 'woocommerce_checkout_order_received_endpoint',
 				'type'     => 'text',
 				'default'  => 'order-received',
@@ -192,8 +192,8 @@ class WC_Settings_Payment_Gateways extends WC_Settings_Page {
 			),
 
 			array(
-				'title'    => __( 'Add Payment Method', 'woocommerce' ),
-				'desc'     => __( 'Endpoint for the Checkout &rarr; Add Payment Method page', 'woocommerce' ),
+				'title'    => __( 'Add payment method', 'woocommerce' ),
+				'desc'     => sprintf( __( 'Endpoint for the "Checkout" &rarr; "%s" page', 'woocommerce' ), __( 'Add payment method', 'woocommerce' ) ),
 				'id'       => 'woocommerce_myaccount_add_payment_method_endpoint',
 				'type'     => 'text',
 				'default'  => 'add-payment-method',
@@ -201,7 +201,7 @@ class WC_Settings_Payment_Gateways extends WC_Settings_Page {
 			),
 
 			array(
-				'title'    => __( 'Delete Payment Method', 'woocommerce' ),
+				'title'    => __( 'Delete payment method', 'woocommerce' ),
 				'desc'     => __( 'Endpoint for the delete payment method page', 'woocommerce' ),
 				'id'       => 'woocommerce_myaccount_delete_payment_method_endpoint',
 				'type'     => 'text',
@@ -210,7 +210,7 @@ class WC_Settings_Payment_Gateways extends WC_Settings_Page {
 			),
 
 			array(
-				'title'    => __( 'Set Default Payment Method', 'woocommerce' ),
+				'title'    => __( 'Set default payment method', 'woocommerce' ),
 				'desc'     => __( 'Endpoint for the setting a default payment method page', 'woocommerce' ),
 				'id'       => 'woocommerce_myaccount_set_default_payment_method_endpoint',
 				'type'     => 'text',
@@ -224,7 +224,7 @@ class WC_Settings_Payment_Gateways extends WC_Settings_Page {
 			),
 
 			array(
-				'title' => __( 'Payment Gateways', 'woocommerce' ),
+				'title' => __( 'Payment gateways', 'woocommerce' ),
 				'desc'  => __( 'Installed gateways are listed below. Drag and drop gateways to control their display order on the frontend.', 'woocommerce' ),
 				'type'  => 'title',
 				'id'    => 'payment_gateways_options',
@@ -277,7 +277,7 @@ class WC_Settings_Payment_Gateways extends WC_Settings_Page {
 	public function payment_gateways_setting() {
 		?>
 		<tr valign="top">
-			<th scope="row" class="titledesc"><?php _e( 'Gateway Display Order', 'woocommerce' ) ?></th>
+			<th scope="row" class="titledesc"><?php _e( 'Gateway display order', 'woocommerce' ) ?></th>
 			<td class="forminp">
 				<table class="wc_gateways widefat" cellspacing="0">
 					<thead>
diff --git a/includes/admin/settings/class-wc-settings-emails.php b/includes/admin/settings/class-wc-settings-emails.php
index 086bdc62e97..76780819898 100644
--- a/includes/admin/settings/class-wc-settings-emails.php
+++ b/includes/admin/settings/class-wc-settings-emails.php
@@ -40,7 +40,7 @@ class WC_Settings_Emails extends WC_Settings_Page {
 	 */
 	public function get_sections() {
 		$sections = array(
-			'' => __( 'Email Options', 'woocommerce' ),
+			'' => __( 'Email options', 'woocommerce' ),
 		);
 		return apply_filters( 'woocommerce_get_sections_' . $this->id, $sections );
 	}
@@ -53,7 +53,7 @@ class WC_Settings_Emails extends WC_Settings_Page {
 	public function get_settings() {
 		$settings = apply_filters( 'woocommerce_email_settings', array(
 
-			array( 'title' => __( 'Email Notifications', 'woocommerce' ),  'desc' => __( 'Email notifications sent from WooCommerce are listed below. Click on an email to configure it.', 'woocommerce' ), 'type' => 'title', 'id' => 'email_notification_settings' ),
+			array( 'title' => __( 'Email notifications', 'woocommerce' ),  'desc' => __( 'Email notifications sent from WooCommerce are listed below. Click on an email to configure it.', 'woocommerce' ), 'type' => 'title', 'id' => 'email_notification_settings' ),
 
 			array( 'type' => 'email_notification' ),
 
@@ -61,10 +61,10 @@ class WC_Settings_Emails extends WC_Settings_Page {
 
 			array( 'type' => 'sectionend', 'id' => 'email_recipient_options' ),
 
-			array( 'title' => __( 'Email Sender Options', 'woocommerce' ), 'type' => 'title', 'desc' => '', 'id' => 'email_options' ),
+			array( 'title' => __( 'Email sender options', 'woocommerce' ), 'type' => 'title', 'desc' => '', 'id' => 'email_options' ),
 
 			array(
-				'title'    => __( '"From" Name', 'woocommerce' ),
+				'title'    => __( '"From" name', 'woocommerce' ),
 				'desc'     => __( 'How the sender\'s name appears in outgoing WooCommerce emails.', 'woocommerce' ),
 				'id'       => 'woocommerce_email_from_name',
 				'type'     => 'text',
@@ -75,7 +75,7 @@ class WC_Settings_Emails extends WC_Settings_Page {
 			),
 
 			array(
-				'title'             => __( '"From" Address', 'woocommerce' ),
+				'title'             => __( '"From" address', 'woocommerce' ),
 				'desc'              => __( 'How the sender\'s email appears in outgoing WooCommerce emails.', 'woocommerce' ),
 				'id'                => 'woocommerce_email_from_address',
 				'type'              => 'email',
@@ -90,10 +90,10 @@ class WC_Settings_Emails extends WC_Settings_Page {
 
 			array( 'type' => 'sectionend', 'id' => 'email_options' ),
 
-			array( 'title' => __( 'Email Template', 'woocommerce' ), 'type' => 'title', 'desc' => sprintf( __( 'This section lets you customize the WooCommerce emails. <a href="%s" target="_blank">Click here to preview your email template</a>.', 'woocommerce' ), wp_nonce_url( admin_url( '?preview_woocommerce_mail=true' ), 'preview-mail' ) ), 'id' => 'email_template_options' ),
+			array( 'title' => __( 'Email template', 'woocommerce' ), 'type' => 'title', 'desc' => sprintf( __( 'This section lets you customize the WooCommerce emails. <a href="%s" target="_blank">Click here to preview your email template</a>.', 'woocommerce' ), wp_nonce_url( admin_url( '?preview_woocommerce_mail=true' ), 'preview-mail' ) ), 'id' => 'email_template_options' ),
 
 			array(
-				'title'       => __( 'Header Image', 'woocommerce' ),
+				'title'       => __( 'Header image', 'woocommerce' ),
 				'desc'        => __( 'URL to an image you want to show in the email header. Upload images using the media uploader (Admin > Media).', 'woocommerce' ),
 				'id'          => 'woocommerce_email_header_image',
 				'type'        => 'text',
@@ -105,7 +105,7 @@ class WC_Settings_Emails extends WC_Settings_Page {
 			),
 
 			array(
-				'title'       => __( 'Footer Text', 'woocommerce' ),
+				'title'       => __( 'Footer text', 'woocommerce' ),
 				'desc'        => __( 'The text to appear in the footer of WooCommerce emails.', 'woocommerce' ),
 				'id'          => 'woocommerce_email_footer_text',
 				'css'         => 'width:300px; height: 75px;',
@@ -117,7 +117,7 @@ class WC_Settings_Emails extends WC_Settings_Page {
 			),
 
 			array(
-				'title'    => __( 'Base Colour', 'woocommerce' ),
+				'title'    => __( 'Base colour', 'woocommerce' ),
 				'desc'     => __( 'The base colour for WooCommerce email templates. Default <code>#96588a</code>.', 'woocommerce' ),
 				'id'       => 'woocommerce_email_base_color',
 				'type'     => 'color',
@@ -128,7 +128,7 @@ class WC_Settings_Emails extends WC_Settings_Page {
 			),
 
 			array(
-				'title'    => __( 'Background Colour', 'woocommerce' ),
+				'title'    => __( 'Background colour', 'woocommerce' ),
 				'desc'     => __( 'The background colour for WooCommerce email templates. Default <code>#f7f7f7</code>.', 'woocommerce' ),
 				'id'       => 'woocommerce_email_background_color',
 				'type'     => 'color',
@@ -139,7 +139,7 @@ class WC_Settings_Emails extends WC_Settings_Page {
 			),
 
 			array(
-				'title'    => __( 'Body Background Colour', 'woocommerce' ),
+				'title'    => __( 'Body background colour', 'woocommerce' ),
 				'desc'     => __( 'The main body background colour. Default <code>#ffffff</code>.', 'woocommerce' ),
 				'id'       => 'woocommerce_email_body_background_color',
 				'type'     => 'color',
@@ -150,7 +150,7 @@ class WC_Settings_Emails extends WC_Settings_Page {
 			),
 
 			array(
-				'title'    => __( 'Body Text Colour', 'woocommerce' ),
+				'title'    => __( 'Body text colour', 'woocommerce' ),
 				'desc'     => __( 'The main body text colour. Default <code>#3c3c3c</code>.', 'woocommerce' ),
 				'id'       => 'woocommerce_email_text_color',
 				'type'     => 'color',
@@ -231,7 +231,7 @@ class WC_Settings_Emails extends WC_Settings_Page {
 								$columns = apply_filters( 'woocommerce_email_setting_columns', array(
 									'status'     => '',
 									'name'       => __( 'Email', 'woocommerce' ),
-									'email_type' => __( 'Content Type', 'woocommerce' ),
+									'email_type' => __( 'Content type', 'woocommerce' ),
 									'recipient'  => __( 'Recipient(s)', 'woocommerce' ),
 									'actions'    => '',
 								) );
diff --git a/includes/admin/settings/class-wc-settings-general.php b/includes/admin/settings/class-wc-settings-general.php
index 37dabf5aa74..dcd4644eac2 100644
--- a/includes/admin/settings/class-wc-settings-general.php
+++ b/includes/admin/settings/class-wc-settings-general.php
@@ -47,10 +47,10 @@ class WC_Settings_General extends WC_Settings_Page {
 
 		$settings = apply_filters( 'woocommerce_general_settings', array(
 
-			array( 'title' => __( 'General Options', 'woocommerce' ), 'type' => 'title', 'desc' => '', 'id' => 'general_options' ),
+			array( 'title' => __( 'General options', 'woocommerce' ), 'type' => 'title', 'desc' => '', 'id' => 'general_options' ),
 
 			array(
-				'title'    => __( 'Base Location', 'woocommerce' ),
+				'title'    => __( 'Base location', 'woocommerce' ),
 				'desc'     => __( 'This is the base location for your business. Tax rates will be based on this country.', 'woocommerce' ),
 				'id'       => 'woocommerce_default_country',
 				'css'      => 'min-width:350px;',
@@ -60,7 +60,7 @@ class WC_Settings_General extends WC_Settings_Page {
 			),
 
 			array(
-				'title'    => __( 'Selling Location(s)', 'woocommerce' ),
+				'title'    => __( 'Selling location(s)', 'woocommerce' ),
 				'desc'     => __( 'This option lets you limit which countries you are willing to sell to.', 'woocommerce' ),
 				'id'       => 'woocommerce_allowed_countries',
 				'default'  => 'all',
@@ -69,14 +69,14 @@ class WC_Settings_General extends WC_Settings_Page {
 				'css'      => 'min-width: 350px;',
 				'desc_tip' => true,
 				'options'  => array(
-					'all'        => __( 'Sell to All Countries', 'woocommerce' ),
-					'all_except' => __( 'Sell to All Countries, Except For&hellip;', 'woocommerce' ),
-					'specific'   => __( 'Sell to Specific Countries', 'woocommerce' ),
+					'all'        => __( 'Sell to all countries', 'woocommerce' ),
+					'all_except' => __( 'Sell to all countries, except for&hellip;', 'woocommerce' ),
+					'specific'   => __( 'Sell to specific countries', 'woocommerce' ),
 				),
 			),
 
 			array(
-				'title'   => __( 'Sell to All Countries, Except For&hellip;', 'woocommerce' ),
+				'title'   => __( 'Sell to all countries, except for&hellip;', 'woocommerce' ),
 				'desc'    => '',
 				'id'      => 'woocommerce_all_except_countries',
 				'css'     => 'min-width: 350px;',
@@ -85,7 +85,7 @@ class WC_Settings_General extends WC_Settings_Page {
 			),
 
 			array(
-				'title'   => __( 'Sell to Specific Countries', 'woocommerce' ),
+				'title'   => __( 'Sell to specific countries', 'woocommerce' ),
 				'desc'    => '',
 				'id'      => 'woocommerce_specific_allowed_countries',
 				'css'     => 'min-width: 350px;',
@@ -94,7 +94,7 @@ class WC_Settings_General extends WC_Settings_Page {
 			),
 
 			array(
-				'title'    => __( 'Shipping Location(s)', 'woocommerce' ),
+				'title'    => __( 'Shipping location(s)', 'woocommerce' ),
 				'desc'     => __( 'Choose which countries you want to ship to, or choose to ship to all locations you sell to.', 'woocommerce' ),
 				'id'       => 'woocommerce_ship_to_countries',
 				'default'  => '',
@@ -110,7 +110,7 @@ class WC_Settings_General extends WC_Settings_Page {
 			),
 
 			array(
-				'title'   => __( 'Ship to Specific Countries', 'woocommerce' ),
+				'title'   => __( 'Ship to specific countries', 'woocommerce' ),
 				'desc'    => '',
 				'id'      => 'woocommerce_specific_ship_to_countries',
 				'css'     => '',
@@ -119,7 +119,7 @@ class WC_Settings_General extends WC_Settings_Page {
 			),
 
 			array(
-				'title'    => __( 'Default Customer Location', 'woocommerce' ),
+				'title'    => __( 'Default customer location', 'woocommerce' ),
 				'id'       => 'woocommerce_default_customer_address',
 				'desc_tip' => __( 'This option determines a customers default location. The MaxMind GeoLite Database will be periodically downloaded to your wp-content directory if using geolocation.', 'woocommerce' ),
 				'default'  => 'geolocation',
@@ -134,7 +134,7 @@ class WC_Settings_General extends WC_Settings_Page {
 			),
 
 			array(
-				'title'   => __( 'Enable Taxes', 'woocommerce' ),
+				'title'   => __( 'Enable taxes', 'woocommerce' ),
 				'desc'    => __( 'Enable taxes and tax calculations', 'woocommerce' ),
 				'id'      => 'woocommerce_calc_taxes',
 				'default' => 'no',
@@ -142,7 +142,7 @@ class WC_Settings_General extends WC_Settings_Page {
 			),
 
 			array(
-				'title'   => __( 'Store Notice', 'woocommerce' ),
+				'title'   => __( 'Store notice', 'woocommerce' ),
 				'desc'    => __( 'Enable site-wide store notice text', 'woocommerce' ),
 				'id'      => 'woocommerce_demo_store',
 				'default' => 'no',
@@ -150,7 +150,7 @@ class WC_Settings_General extends WC_Settings_Page {
 			),
 
 			array(
-				'title'    => __( 'Store Notice Text', 'woocommerce' ),
+				'title'    => __( 'Store notice text', 'woocommerce' ),
 				'desc'     => '',
 				'id'       => 'woocommerce_demo_store_notice',
 				'default'  => __( 'This is a demo store for testing purposes &mdash; no orders shall be fulfilled.', 'woocommerce' ),
@@ -161,7 +161,7 @@ class WC_Settings_General extends WC_Settings_Page {
 
 			array( 'type' => 'sectionend', 'id' => 'general_options' ),
 
-			array( 'title' => __( 'Currency Options', 'woocommerce' ), 'type' => 'title', 'desc' => __( 'The following options affect how prices are displayed on the frontend.', 'woocommerce' ), 'id' => 'pricing_options' ),
+			array( 'title' => __( 'Currency options', 'woocommerce' ), 'type' => 'title', 'desc' => __( 'The following options affect how prices are displayed on the frontend.', 'woocommerce' ), 'id' => 'pricing_options' ),
 
 			array(
 				'title'    => __( 'Currency', 'woocommerce' ),
@@ -176,7 +176,7 @@ class WC_Settings_General extends WC_Settings_Page {
 			),
 
 			array(
-				'title'    => __( 'Currency Position', 'woocommerce' ),
+				'title'    => __( 'Currency position', 'woocommerce' ),
 				'desc'     => __( 'This controls the position of the currency symbol.', 'woocommerce' ),
 				'id'       => 'woocommerce_currency_pos',
 				'css'      => 'min-width:350px;',
@@ -193,7 +193,7 @@ class WC_Settings_General extends WC_Settings_Page {
 			),
 
 			array(
-				'title'    => __( 'Thousand Separator', 'woocommerce' ),
+				'title'    => __( 'Thousand separator', 'woocommerce' ),
 				'desc'     => __( 'This sets the thousand separator of displayed prices.', 'woocommerce' ),
 				'id'       => 'woocommerce_price_thousand_sep',
 				'css'      => 'width:50px;',
@@ -203,7 +203,7 @@ class WC_Settings_General extends WC_Settings_Page {
 			),
 
 			array(
-				'title'    => __( 'Decimal Separator', 'woocommerce' ),
+				'title'    => __( 'Decimal separator', 'woocommerce' ),
 				'desc'     => __( 'This sets the decimal separator of displayed prices.', 'woocommerce' ),
 				'id'       => 'woocommerce_price_decimal_sep',
 				'css'      => 'width:50px;',
@@ -213,7 +213,7 @@ class WC_Settings_General extends WC_Settings_Page {
 			),
 
 			array(
-				'title'    => __( 'Number of Decimals', 'woocommerce' ),
+				'title'    => __( 'Number of decimals', 'woocommerce' ),
 				'desc'     => __( 'This sets the number of decimal points shown in displayed prices.', 'woocommerce' ),
 				'id'       => 'woocommerce_price_num_decimals',
 				'css'      => 'width:50px;',
diff --git a/includes/admin/settings/class-wc-settings-products.php b/includes/admin/settings/class-wc-settings-products.php
index 1fc5a4c8100..8cfe94b4601 100644
--- a/includes/admin/settings/class-wc-settings-products.php
+++ b/includes/admin/settings/class-wc-settings-products.php
@@ -44,7 +44,7 @@ class WC_Settings_Products extends WC_Settings_Page {
 			''          	=> __( 'General', 'woocommerce' ),
 			'display'       => __( 'Display', 'woocommerce' ),
 			'inventory' 	=> __( 'Inventory', 'woocommerce' ),
-			'downloadable' 	=> __( 'Downloadable Products', 'woocommerce' ),
+			'downloadable' 	=> __( 'Downloadable products', 'woocommerce' ),
 		);
 
 		return apply_filters( 'woocommerce_get_sections_' . $this->id, $sections );
@@ -82,14 +82,14 @@ class WC_Settings_Products extends WC_Settings_Page {
 			$settings = apply_filters( 'woocommerce_product_settings', array(
 
 				array(
-					'title' => __( 'Shop & Product Pages', 'woocommerce' ),
+					'title' => __( 'Shop &amp; product pages', 'woocommerce' ),
 					'type' 	=> 'title',
 					'desc' 	=> '',
 					'id' 	=> 'catalog_options',
 				),
 
 				array(
-					'title'    => __( 'Shop Page', 'woocommerce' ),
+					'title'    => __( 'Shop page', 'woocommerce' ),
 					'desc'     => '<br/>' . sprintf( __( 'The base page can also be used in your <a href="%s">product permalinks</a>.', 'woocommerce' ), admin_url( 'options-permalink.php' ) ),
 					'id'       => 'woocommerce_shop_page_id',
 					'type'     => 'single_select_page',
@@ -100,7 +100,7 @@ class WC_Settings_Products extends WC_Settings_Page {
 				),
 
 				array(
-					'title'    => __( 'Shop Page Display', 'woocommerce' ),
+					'title'    => __( 'Shop page display', 'woocommerce' ),
 					'desc'     => __( 'This controls what is shown on the product archive.', 'woocommerce' ),
 					'id'       => 'woocommerce_shop_page_display',
 					'class'    => 'wc-enhanced-select',
@@ -116,7 +116,7 @@ class WC_Settings_Products extends WC_Settings_Page {
 				),
 
 				array(
-					'title'    => __( 'Default Category Display', 'woocommerce' ),
+					'title'    => __( 'Default category display', 'woocommerce' ),
 					'desc'     => __( 'This controls what is shown on category archives.', 'woocommerce' ),
 					'id'       => 'woocommerce_category_archive_display',
 					'class'    => 'wc-enhanced-select',
@@ -132,7 +132,7 @@ class WC_Settings_Products extends WC_Settings_Page {
 				),
 
 				array(
-					'title'    => __( 'Default Product Sorting', 'woocommerce' ),
+					'title'    => __( 'Default product sorting', 'woocommerce' ),
 					'desc'     => __( 'This controls the default sort order of the catalog.', 'woocommerce' ),
 					'id'       => 'woocommerce_default_catalog_orderby',
 					'class'    => 'wc-enhanced-select',
@@ -142,7 +142,7 @@ class WC_Settings_Products extends WC_Settings_Page {
 					'options'  => apply_filters( 'woocommerce_default_catalog_orderby_options', array(
 						'menu_order' => __( 'Default sorting (custom ordering + name)', 'woocommerce' ),
 						'popularity' => __( 'Popularity (sales)', 'woocommerce' ),
-						'rating'     => __( 'Average Rating', 'woocommerce' ),
+						'rating'     => __( 'Average rating', 'woocommerce' ),
 						'date'       => __( 'Sort by most recent', 'woocommerce' ),
 						'price'      => __( 'Sort by price (asc)', 'woocommerce' ),
 						'price-desc' => __( 'Sort by price (desc)', 'woocommerce' ),
@@ -173,14 +173,14 @@ class WC_Settings_Products extends WC_Settings_Page {
 				),
 
 				array(
-					'title' => __( 'Product Images', 'woocommerce' ),
+					'title' => __( 'Product images', 'woocommerce' ),
 					'type' 	=> 'title',
 					'desc' 	=> sprintf( __( 'These settings affect the display and dimensions of images in your catalog - the display on the front-end will still be affected by CSS styles. After changing these settings you may need to <a target="_blank" href="%s">regenerate your thumbnails</a>.', 'woocommerce' ), 'https://wordpress.org/extend/plugins/regenerate-thumbnails/' ),
 					'id' 	=> 'image_options',
 				),
 
 				array(
-					'title'    => __( 'Catalog Images', 'woocommerce' ),
+					'title'    => __( 'Catalog images', 'woocommerce' ),
 					'desc'     => __( 'This size is usually used in product listings. (W x H)', 'woocommerce' ),
 					'id'       => 'shop_catalog_image_size',
 					'css'      => '',
@@ -194,7 +194,7 @@ class WC_Settings_Products extends WC_Settings_Page {
 				),
 
 				array(
-					'title'    => __( 'Single Product Image', 'woocommerce' ),
+					'title'    => __( 'Single product image', 'woocommerce' ),
 					'desc'     => __( 'This is the size used by the main image on the product page. (W x H)', 'woocommerce' ),
 					'id'       => 'shop_single_image_size',
 					'css'      => '',
@@ -208,7 +208,7 @@ class WC_Settings_Products extends WC_Settings_Page {
 				),
 
 				array(
-					'title'    => __( 'Product Thumbnails', 'woocommerce' ),
+					'title'    => __( 'Product thumbnails', 'woocommerce' ),
 					'desc'     => __( 'This size is usually used for the gallery of images on the product page. (W x H)', 'woocommerce' ),
 					'id'       => 'shop_thumbnail_image_size',
 					'css'      => '',
@@ -222,7 +222,7 @@ class WC_Settings_Products extends WC_Settings_Page {
 				),
 
 				array(
-					'title'         => __( 'Product Image Gallery', 'woocommerce' ),
+					'title'         => __( 'Product image gallery', 'woocommerce' ),
 					'desc'          => __( 'Enable Lightbox for product images', 'woocommerce' ),
 					'id'            => 'woocommerce_enable_lightbox',
 					'default'       => 'yes',
@@ -248,7 +248,7 @@ class WC_Settings_Products extends WC_Settings_Page {
 				),
 
 				array(
-					'title'   => __( 'Manage Stock', 'woocommerce' ),
+					'title'   => __( 'Manage stock', 'woocommerce' ),
 					'desc'    => __( 'Enable stock management', 'woocommerce' ),
 					'id'      => 'woocommerce_manage_stock',
 					'default' => 'yes',
@@ -256,7 +256,7 @@ class WC_Settings_Products extends WC_Settings_Page {
 				),
 
 				array(
-					'title'             => __( 'Hold Stock (minutes)', 'woocommerce' ),
+					'title'             => __( 'Hold stock (minutes)', 'woocommerce' ),
 					'desc'              => __( 'Hold stock (for unpaid orders) for x minutes. When this limit is reached, the pending order will be cancelled. Leave blank to disable.', 'woocommerce' ),
 					'id'                => 'woocommerce_hold_stock_minutes',
 					'type'              => 'number',
@@ -292,7 +292,7 @@ class WC_Settings_Products extends WC_Settings_Page {
 				),
 
 				array(
-					'title'    => __( 'Notification Recipient(s)', 'woocommerce' ),
+					'title'    => __( 'Notification recipient(s)', 'woocommerce' ),
 					'desc'     => __( 'Enter recipients (comma separated) that will receive this notification.', 'woocommerce' ),
 					'id'       => 'woocommerce_stock_email_recipient',
 					'type'     => 'text',
@@ -304,7 +304,7 @@ class WC_Settings_Products extends WC_Settings_Page {
 				),
 
 				array(
-					'title'             => __( 'Low Stock Threshold', 'woocommerce' ),
+					'title'             => __( 'Low stock threshold', 'woocommerce' ),
 					'desc'              => __( 'When product stock reaches this amount you will be notified via email.', 'woocommerce' ),
 					'id'                => 'woocommerce_notify_low_stock_amount',
 					'css'               => 'width:50px;',
@@ -320,7 +320,7 @@ class WC_Settings_Products extends WC_Settings_Page {
 				),
 
 				array(
-					'title'             => __( 'Out Of Stock Threshold', 'woocommerce' ),
+					'title'             => __( 'Out of stock threshold', 'woocommerce' ),
 					'desc'              => __( 'When product stock reaches this amount the stock status will change to "out of stock" and you will be notified via email. This setting does not affect existing "in stock" products.', 'woocommerce' ),
 					'id'                => 'woocommerce_notify_no_stock_amount',
 					'css'               => 'width:50px;',
@@ -335,7 +335,7 @@ class WC_Settings_Products extends WC_Settings_Page {
 				),
 
 				array(
-					'title'    => __( 'Out Of Stock Visibility', 'woocommerce' ),
+					'title'    => __( 'Out of stock visibility', 'woocommerce' ),
 					'desc'     => __( 'Hide out of stock items from the catalog', 'woocommerce' ),
 					'id'       => 'woocommerce_hide_out_of_stock_items',
 					'default'  => 'no',
@@ -343,7 +343,7 @@ class WC_Settings_Products extends WC_Settings_Page {
 				),
 
 				array(
-					'title'    => __( 'Stock Display Format', 'woocommerce' ),
+					'title'    => __( 'Stock display format', 'woocommerce' ),
 					'desc'     => __( 'This controls how stock is displayed on the frontend.', 'woocommerce' ),
 					'id'       => 'woocommerce_stock_format',
 					'css'      => 'min-width:150px;',
@@ -352,7 +352,7 @@ class WC_Settings_Products extends WC_Settings_Page {
 					'type'     => 'select',
 					'options'  => array(
 						''           => __( 'Always show stock e.g. "12 in stock"', 'woocommerce' ),
-						'low_amount' => __( 'Only show stock when low e.g. "Only 2 left in stock" vs. "In Stock"', 'woocommerce' ),
+						'low_amount' => __( 'Only show stock when low e.g. "Only 2 left in stock" vs. "In stock"', 'woocommerce' ),
 						'no_amount'  => __( 'Never show stock amount', 'woocommerce' ),
 					),
 					'desc_tip' => true,
@@ -368,13 +368,13 @@ class WC_Settings_Products extends WC_Settings_Page {
 		} elseif ( 'downloadable' == $current_section ) {
 			$settings = apply_filters( 'woocommerce_downloadable_products_settings', array(
 				array(
-					'title' => __( 'Downloadable Products', 'woocommerce' ),
+					'title' => __( 'Downloadable products', 'woocommerce' ),
 					'type' 	=> 'title',
 					'id' 	=> 'digital_download_options',
 				),
 
 				array(
-					'title'    => __( 'File Download Method', 'woocommerce' ),
+					'title'    => __( 'File download method', 'woocommerce' ),
 					'desc'     => __( 'Forcing downloads will keep URLs hidden, but some servers may serve large files unreliably. If supported, <code>X-Accel-Redirect</code>/ <code>X-Sendfile</code> can be used to serve downloads instead (server requires <code>mod_xsendfile</code>).', 'woocommerce' ),
 					'id'       => 'woocommerce_file_download_method',
 					'type'     => 'select',
@@ -383,7 +383,7 @@ class WC_Settings_Products extends WC_Settings_Page {
 					'default'  => 'force',
 					'desc_tip' => true,
 					'options'  => array(
-						'force'     => __( 'Force Downloads', 'woocommerce' ),
+						'force'     => __( 'Force downloads', 'woocommerce' ),
 						'xsendfile' => __( 'X-Accel-Redirect/X-Sendfile', 'woocommerce' ),
 						'redirect'  => __( 'Redirect only', 'woocommerce' ),
 					),
@@ -391,7 +391,7 @@ class WC_Settings_Products extends WC_Settings_Page {
 				),
 
 				array(
-					'title'         => __( 'Access Restriction', 'woocommerce' ),
+					'title'         => __( 'Access restriction', 'woocommerce' ),
 					'desc'          => __( 'Downloads require login', 'woocommerce' ),
 					'id'            => 'woocommerce_downloads_require_login',
 					'type'          => 'checkbox',
@@ -427,7 +427,7 @@ class WC_Settings_Products extends WC_Settings_Page {
 				),
 
 				array(
-					'title'    => __( 'Weight Unit', 'woocommerce' ),
+					'title'    => __( 'Weight unit', 'woocommerce' ),
 					'desc'     => __( 'This controls what unit you will define weights in.', 'woocommerce' ),
 					'id'       => 'woocommerce_weight_unit',
 					'class'    => 'wc-enhanced-select',
@@ -444,7 +444,7 @@ class WC_Settings_Products extends WC_Settings_Page {
 				),
 
 				array(
-					'title'    => __( 'Dimensions Unit', 'woocommerce' ),
+					'title'    => __( 'Dimensions unit', 'woocommerce' ),
 					'desc'     => __( 'This controls what unit you will define lengths in.', 'woocommerce' ),
 					'id'       => 'woocommerce_dimension_unit',
 					'class'    => 'wc-enhanced-select',
@@ -474,7 +474,7 @@ class WC_Settings_Products extends WC_Settings_Page {
 				),
 
 				array(
-					'title'           => __( 'Product Ratings', 'woocommerce' ),
+					'title'           => __( 'Product ratings', 'woocommerce' ),
 					'desc'            => __( 'Enable ratings on reviews', 'woocommerce' ),
 					'id'              => 'woocommerce_enable_review_rating',
 					'default'         => 'yes',
diff --git a/includes/admin/settings/class-wc-settings-shipping.php b/includes/admin/settings/class-wc-settings-shipping.php
index b0feb09af4f..90fb4e54d37 100644
--- a/includes/admin/settings/class-wc-settings-shipping.php
+++ b/includes/admin/settings/class-wc-settings-shipping.php
@@ -45,9 +45,9 @@ class WC_Settings_Shipping extends WC_Settings_Page {
 	 */
 	public function get_sections() {
 		$sections = array(
-			''        => __( 'Shipping Zones', 'woocommerce' ),
-			'options' => __( 'Shipping Options', 'woocommerce' ),
-			'classes' => __( 'Shipping Classes', 'woocommerce' ),
+			''        => __( 'Shipping zones', 'woocommerce' ),
+			'options' => __( 'Shipping options', 'woocommerce' ),
+			'classes' => __( 'Shipping classes', 'woocommerce' ),
 		);
 
 		if ( ! defined( 'WC_INSTALLING' ) ) {
@@ -74,7 +74,7 @@ class WC_Settings_Shipping extends WC_Settings_Page {
 	public function get_settings() {
 		$settings = apply_filters( 'woocommerce_shipping_settings', array(
 
-			array( 'title' => __( 'Shipping Options', 'woocommerce' ), 'type' => 'title', 'id' => 'shipping_options' ),
+			array( 'title' => __( 'Shipping options', 'woocommerce' ), 'type' => 'title', 'id' => 'shipping_options' ),
 
 			array(
 				'title'         => __( 'Calculations', 'woocommerce' ),
@@ -96,7 +96,7 @@ class WC_Settings_Shipping extends WC_Settings_Page {
 			),
 
 			array(
-				'title'   => __( 'Shipping Destination', 'woocommerce' ),
+				'title'   => __( 'Shipping destination', 'woocommerce' ),
 				'desc'    => __( 'This controls which shipping address is used by default.', 'woocommerce' ),
 				'id'      => 'woocommerce_ship_to_destination',
 				'default' => 'billing',
@@ -112,9 +112,9 @@ class WC_Settings_Shipping extends WC_Settings_Page {
 			),
 
 			array(
-				'title'    => __( 'Debug Mode', 'woocommerce' ),
-				'desc'     => __( 'Enable Debug Mode', 'woocommerce' ),
-				'desc_tip' => __( 'Enable Shipping Debug Mode to show matching shipping zones and to bypass shipping rate cache.', 'woocommerce' ),
+				'title'    => __( 'Debug mode', 'woocommerce' ),
+				'desc'     => __( 'Enable debug mode', 'woocommerce' ),
+				'desc_tip' => __( 'Enable shipping debug mode to show matching shipping zones and to bypass shipping rate cache.', 'woocommerce' ),
 				'id'       => 'woocommerce_shipping_debug_mode',
 				'default'  => 'no',
 				'type'     => 'checkbox',
@@ -206,7 +206,7 @@ class WC_Settings_Shipping extends WC_Settings_Page {
 	protected function zone_methods_screen( $zone_id ) {
 		if ( 'new' === $zone_id ) {
 			$zone = new WC_Shipping_Zone();
-			$zone->set_zone_name( __( 'New Zone', 'woocommerce' ) );
+			$zone->set_zone_name( __( 'New zone', 'woocommerce' ) );
 		} else {
 			$zone = WC_Shipping_Zones::get_zone( absint( $zone_id ) );
 		}
@@ -334,10 +334,10 @@ class WC_Settings_Shipping extends WC_Settings_Page {
 
 		// Extendable columns to show on the shipping classes screen.
 		$shipping_class_columns = apply_filters( 'woocommerce_shipping_classes_columns', array(
-			'wc-shipping-class-name'        => __( 'Shipping Class', 'woocommerce' ),
+			'wc-shipping-class-name'        => __( 'Shipping class', 'woocommerce' ),
 			'wc-shipping-class-slug'        => __( 'Slug', 'woocommerce' ),
 			'wc-shipping-class-description' => __( 'Description', 'woocommerce' ),
-			'wc-shipping-class-count'       => __( 'Product Count', 'woocommerce' ),
+			'wc-shipping-class-count'       => __( 'Product count', 'woocommerce' ),
 		) );
 
 		include_once( dirname( __FILE__ ) . '/views/html-admin-page-shipping-classes.php' );
diff --git a/includes/admin/settings/class-wc-settings-tax.php b/includes/admin/settings/class-wc-settings-tax.php
index 62eac8e81a7..fe8d05d9ff0 100644
--- a/includes/admin/settings/class-wc-settings-tax.php
+++ b/includes/admin/settings/class-wc-settings-tax.php
@@ -52,15 +52,15 @@ class WC_Settings_Tax extends WC_Settings_Page {
 	 */
 	public function get_sections() {
 		$sections = array(
-			''         => __( 'Tax Options', 'woocommerce' ),
-			'standard' => __( 'Standard Rates', 'woocommerce' ),
+			''         => __( 'Tax options', 'woocommerce' ),
+			'standard' => __( 'Standard rates', 'woocommerce' ),
 		);
 
 		// Get tax classes and display as links
 		$tax_classes = WC_Tax::get_tax_classes();
 
 		foreach ( $tax_classes as $class ) {
-			$sections[ sanitize_title( $class ) ] = sprintf( __( '%s Rates', 'woocommerce' ), $class );
+			$sections[ sanitize_title( $class ) ] = sprintf( __( '%s rates', 'woocommerce' ), $class );
 		}
 
 		return apply_filters( 'woocommerce_get_sections_' . $this->id, $sections );
@@ -174,16 +174,16 @@ class WC_Settings_Tax extends WC_Settings_Page {
 				'no_rows_selected' => __( 'No row(s) selected', 'woocommerce' ),
 				'unload_confirmation_msg' => __( 'Your changed data will be lost if you leave this page without saving.', 'woocommerce' ),
 				'csv_data_cols' => array(
-					__( 'Country Code', 'woocommerce' ),
-					__( 'State Code', 'woocommerce' ),
+					__( 'Country code', 'woocommerce' ),
+					__( 'State code', 'woocommerce' ),
 					__( 'Postcode / ZIP', 'woocommerce' ),
 					__( 'City', 'woocommerce' ),
 					__( 'Rate %', 'woocommerce' ),
-					__( 'Tax Name', 'woocommerce' ),
+					__( 'Tax name', 'woocommerce' ),
 					__( 'Priority', 'woocommerce' ),
 					__( 'Compound', 'woocommerce' ),
 					__( 'Shipping', 'woocommerce' ),
-					__( 'Tax Class', 'woocommerce' ),
+					__( 'Tax class', 'woocommerce' ),
 				),
 			),
 		) );
diff --git a/includes/admin/settings/views/html-admin-page-shipping-classes.php b/includes/admin/settings/views/html-admin-page-shipping-classes.php
index d9424541d15..de8849e95f9 100644
--- a/includes/admin/settings/views/html-admin-page-shipping-classes.php
+++ b/includes/admin/settings/views/html-admin-page-shipping-classes.php
@@ -5,8 +5,8 @@ if ( ! defined( 'ABSPATH' ) ) {
 ?>
 
 <h2>
-	<?php _e( 'Shipping Classes', 'woocommerce' ); ?>
-	<?php echo wc_help_tip( __( 'Shipping classes can be used to group products of similar type and can be used by some Shipping Methods (such as Flat Rate Shipping) to provide different rates to different classes of product.', 'woocommerce' ) ); ?>
+	<?php _e( 'Shipping classes', 'woocommerce' ); ?>
+	<?php echo wc_help_tip( __( 'Shipping classes can be used to group products of similar type and can be used by some Shipping Methods (such as "Flat rate shipping") to provide different rates to different classes of product.', 'woocommerce' ) ); ?>
 </h2>
 
 <table class="wc-shipping-classes widefat">
@@ -20,8 +20,8 @@ if ( ! defined( 'ABSPATH' ) ) {
 	<tfoot>
 		<tr>
 			<td colspan="<?php echo absint( sizeof( $shipping_class_columns ) ); ?>">
-				<input type="submit" name="save" class="button button-primary wc-shipping-class-save" value="<?php esc_attr_e( 'Save Shipping Classes', 'woocommerce' ); ?>" disabled />
-				<a class="button button-secondary wc-shipping-class-add" href="#"><?php esc_html_e( 'Add Shipping Class', 'woocommerce' ); ?></a>
+				<input type="submit" name="save" class="button button-primary wc-shipping-class-save" value="<?php esc_attr_e( 'Save shipping classes', 'woocommerce' ); ?>" disabled />
+				<a class="button button-secondary wc-shipping-class-add" href="#"><?php esc_html_e( 'Add shipping class', 'woocommerce' ); ?></a>
 			</td>
 		</tr>
 	</tfoot>
@@ -30,7 +30,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 
 <script type="text/html" id="tmpl-wc-shipping-class-row-blank">
 	<tr>
-		<td class="wc-shipping-classes-blank-state" colspan="<?php echo absint( sizeof( $shipping_class_columns ) ); ?>"><p><?php _e( 'No Shipping classes have been created.', 'woocommerce' ); ?></p></td>
+		<td class="wc-shipping-classes-blank-state" colspan="<?php echo absint( sizeof( $shipping_class_columns ) ); ?>"><p><?php _e( 'No shipping classes have been created.', 'woocommerce' ); ?></p></td>
 	</tr>
 </script>
 
@@ -49,7 +49,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 							</div>
 						</div>
 						<div class="edit">
-							<input type="text" name="name[{{ data.term_id }}]" data-attribute="name" value="{{ data.name }}" placeholder="<?php esc_attr_e( 'Shipping Class Name', 'woocommerce' ); ?>" />
+							<input type="text" name="name[{{ data.term_id }}]" data-attribute="name" value="{{ data.name }}" placeholder="<?php esc_attr_e( 'Shipping class name', 'woocommerce' ); ?>" />
 							<div class="row-actions">
 								<a class="wc-shipping-class-cancel-edit" href="#"><?php _e( 'Cancel changes', 'woocommerce' ); ?></a>
 							</div>
diff --git a/includes/admin/settings/views/html-admin-page-shipping-zone-methods.php b/includes/admin/settings/views/html-admin-page-shipping-zone-methods.php
index 2c440a7af8a..a684d13aa85 100644
--- a/includes/admin/settings/views/html-admin-page-shipping-zone-methods.php
+++ b/includes/admin/settings/views/html-admin-page-shipping-zone-methods.php
@@ -5,7 +5,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 ?>
 
 <h2>
-	<a href="<?php echo admin_url( 'admin.php?page=wc-settings&tab=shipping' ); ?>"><?php _e( 'Shipping Zones', 'woocommerce' ); ?></a> &gt;
+	<a href="<?php echo admin_url( 'admin.php?page=wc-settings&tab=shipping' ); ?>"><?php _e( 'Shipping zones', 'woocommerce' ); ?></a> &gt;
 	<span class="wc-shipping-zone-name"><?php echo esc_html( $zone->get_zone_name() ); ?></span>
 </h2>
 
@@ -16,16 +16,16 @@ if ( ! defined( 'ABSPATH' ) ) {
 		<?php if ( 0 !== $zone->get_zone_id() ) : ?>
 			<tr valign="top" class="">
 				<th scope="row" class="titledesc">
-					<label for="zone_name"><?php esc_html_e( 'Zone Name', 'woocommerce' ); ?></label>
+					<label for="zone_name"><?php esc_html_e( 'Zone name', 'woocommerce' ); ?></label>
 					<?php echo wc_help_tip( __( 'This is the name of the zone for your reference.', 'woocommerce' ) ); ?>
 				</th>
 				<td class="forminp">
-					<input type="text" data-attribute="zone_name" name="zone_name" id="zone_name" value="<?php echo esc_attr( $zone->get_zone_name() ); ?>" placeholder="<?php _e( 'Zone Name', 'woocommerce' ); ?>">
+					<input type="text" data-attribute="zone_name" name="zone_name" id="zone_name" value="<?php echo esc_attr( $zone->get_zone_name() ); ?>" placeholder="<?php _e( 'Zone name', 'woocommerce' ); ?>">
 				</td>
 			</tr>
 			<tr valign="top" class="">
 				<th scope="row" class="titledesc">
-					<label for="zone_locations"><?php esc_html_e( 'Zone Region(s)', 'woocommerce' ); ?></label>
+					<label for="zone_locations"><?php esc_html_e( 'Zone region(s)', 'woocommerce' ); ?></label>
 					<?php echo wc_help_tip( __( 'These are regions inside this zone. Customers will be matched against these regions.', 'woocommerce' ) ); ?>
 				</th>
 				<td class="forminp">
@@ -60,7 +60,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 		<?php endif; ?>
 		<tr valign="top" class="">
 			<th scope="row" class="titledesc">
-				<label><?php esc_html_e( 'Shipping Method(s)', 'woocommerce' ); ?></label>
+				<label><?php esc_html_e( 'Shipping method(s)', 'woocommerce' ); ?></label>
 				<?php echo wc_help_tip( __( 'The following shipping methods apply to customers with shipping addresses within this zone.', 'woocommerce' ) ); ?>
 			</th>
 			<td class="">
diff --git a/includes/admin/settings/views/html-admin-page-shipping-zones-instance.php b/includes/admin/settings/views/html-admin-page-shipping-zones-instance.php
index 571471c4dce..fdb8c6ad637 100644
--- a/includes/admin/settings/views/html-admin-page-shipping-zones-instance.php
+++ b/includes/admin/settings/views/html-admin-page-shipping-zones-instance.php
@@ -4,7 +4,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 }
 ?>
 <h2>
-	<a href="<?php echo admin_url( 'admin.php?page=wc-settings&tab=shipping' ); ?>"><?php _e( 'Shipping Zones', 'woocommerce' ); ?></a> &gt;
+	<a href="<?php echo admin_url( 'admin.php?page=wc-settings&tab=shipping' ); ?>"><?php _e( 'Shipping zones', 'woocommerce' ); ?></a> &gt;
 	<a href="<?php echo admin_url( 'admin.php?page=wc-settings&tab=shipping&zone_id=' . absint( $zone->get_zone_id() ) ); ?>"><?php echo esc_html( $zone->get_zone_name() ); ?></a> &gt;
 	<?php echo esc_html( $shipping_method->get_method_title() ); ?>
 </h2>
diff --git a/includes/admin/settings/views/html-admin-page-shipping-zones.php b/includes/admin/settings/views/html-admin-page-shipping-zones.php
index 2c74ee8558b..faf96560df3 100644
--- a/includes/admin/settings/views/html-admin-page-shipping-zones.php
+++ b/includes/admin/settings/views/html-admin-page-shipping-zones.php
@@ -5,7 +5,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 ?>
 
 <h2>
-	<?php _e( 'Shipping Zones', 'woocommerce' ); ?>
+	<?php _e( 'Shipping zones', 'woocommerce' ); ?>
 	<a href="<?php echo admin_url( 'admin.php?page=wc-settings&tab=shipping&zone_id=new' ); ?>" class="page-title-action"><?php esc_html_e( 'Add shipping zone', 'woocommerce' ); ?></a>
 </h2>
 <p><?php echo __( 'A shipping zone is a geographic region where a certain set of shipping methods are offered.', 'woocommerce' ) . ' ' . __( 'WooCommerce will match a customer to a single zone using their shipping address and present the shipping methods within that zone to them.', 'woocommerce' ); ?></p>
@@ -13,9 +13,9 @@ if ( ! defined( 'ABSPATH' ) ) {
 	<thead>
 		<tr>
 			<th class="wc-shipping-zone-sort"><?php echo wc_help_tip( __( 'Drag and drop to re-order your custom zones. This is the order in which they will be matched against the customer address.', 'woocommerce' ) ); ?></th>
-			<th class="wc-shipping-zone-name"><?php esc_html_e( 'Zone Name', 'woocommerce' ); ?></th>
+			<th class="wc-shipping-zone-name"><?php esc_html_e( 'Zone name', 'woocommerce' ); ?></th>
 			<th class="wc-shipping-zone-region"><?php esc_html_e( 'Region(s)', 'woocommerce' ); ?></th>
-			<th class="wc-shipping-zone-methods"><?php esc_html_e( 'Shipping Method(s)', 'woocommerce' ); ?></th>
+			<th class="wc-shipping-zone-methods"><?php esc_html_e( 'Shipping method(s)', 'woocommerce' ); ?></th>
 		</tr>
 	</thead>
 	<tbody class="wc-shipping-zone-rows"></tbody>
@@ -58,9 +58,9 @@ if ( ! defined( 'ABSPATH' ) ) {
 				<p class="main"><?php _e( 'A shipping zone is a geographic region where a certain set of shipping methods and rates apply.', 'woocommerce' ); ?></p>
 				<p><?php _e( 'For example:', 'woocommerce' ); ?></p>
 				<ul>
-					<li><?php _e( 'Local Zone = California ZIP 90210 = Local pickup', 'woocommerce' ); ?>
-					<li><?php _e( 'US Domestic Zone = All US states = Flat rate shipping', 'woocommerce' ); ?>
-					<li><?php _e( 'Europe Zone = Any country in Europe = Flat rate shipping', 'woocommerce' ); ?>
+					<li><?php _e( 'Local zone = California ZIP 90210 = Local pickup', 'woocommerce' ); ?>
+					<li><?php _e( 'US domestic zone = All US states = Flat rate shipping', 'woocommerce' ); ?>
+					<li><?php _e( 'Europe zone = Any country in Europe = Flat rate shipping', 'woocommerce' ); ?>
 				</ul>
 				<p><?php _e( 'Add as many zones as you need &ndash; customers will only see the methods available for their address.', 'woocommerce' ); ?></p>
 				<a class="button button-primary wc-shipping-zone-add"><?php _e( 'Add shipping zone', 'woocommerce' ); ?></a>
diff --git a/includes/admin/settings/views/html-keys-edit.php b/includes/admin/settings/views/html-keys-edit.php
index 5ea4804c55d..0ff534e897d 100644
--- a/includes/admin/settings/views/html-keys-edit.php
+++ b/includes/admin/settings/views/html-keys-edit.php
@@ -5,7 +5,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 ?>
 
 <div id="key-fields" class="settings-panel">
-	<h2><?php _e( 'Key Details', 'woocommerce' ); ?></h2>
+	<h2><?php _e( 'Key details', 'woocommerce' ); ?></h2>
 
 	<input type="hidden" id="key_id" value="<?php echo esc_attr( $key_id ); ?>" />
 
@@ -59,7 +59,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 			<?php if ( 0 !== $key_id ) : ?>
 				<tr valign="top">
 					<th scope="row" class="titledesc">
-						<?php _e( 'Consumer Key Ending In', 'woocommerce' ); ?>
+						<?php _e( 'Consumer key ending in', 'woocommerce' ); ?>
 					</th>
 					<td class="forminp">
 						<code>&hellip;<?php echo esc_html( $key_data['truncated_key'] ); ?></code>
@@ -67,7 +67,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 				</tr>
 				<tr valign="top">
 					<th scope="row" class="titledesc">
-						<?php _e( 'Last Access', 'woocommerce' ); ?>
+						<?php _e( 'Last access', 'woocommerce' ); ?>
 					</th>
 					<td class="forminp">
 						<span><?php
@@ -89,12 +89,12 @@ if ( ! defined( 'ABSPATH' ) ) {
 
 	<?php
 		if ( 0 == $key_id ) {
-			submit_button( __( 'Generate API Key', 'woocommerce' ), 'primary', 'update_api_key' );
+			submit_button( __( 'Generate API key', 'woocommerce' ), 'primary', 'update_api_key' );
 		} else {
 			?>
 			<p class="submit">
 				<?php submit_button( __( 'Save changes', 'woocommerce' ), 'primary', 'update_api_key', false ); ?>
-				<a style="color: #a00; text-decoration: none; margin-left: 10px;" href="<?php echo esc_url( wp_nonce_url( add_query_arg( array( 'revoke-key' => $key_id ), admin_url( 'admin.php?page=wc-settings&tab=api&section=keys' ) ), 'revoke' ) ); ?>"><?php _e( 'Revoke Key', 'woocommerce' ); ?></a>
+				<a style="color: #a00; text-decoration: none; margin-left: 10px;" href="<?php echo esc_url( wp_nonce_url( add_query_arg( array( 'revoke-key' => $key_id ), admin_url( 'admin.php?page=wc-settings&tab=api&section=keys' ) ), 'revoke' ) ); ?>"><?php _e( 'Revoke key', 'woocommerce' ); ?></a>
 			</p>
 			<?php
 		}
@@ -107,7 +107,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 		<tbody>
 			<tr valign="top">
 				<th scope="row" class="titledesc">
-					<?php _e( 'Consumer Key', 'woocommerce' ); ?>
+					<?php _e( 'Consumer key', 'woocommerce' ); ?>
 				</th>
 				<td class="forminp">
 					<input id="key_consumer_key" type="text" value="{{ data.consumer_key }}" size="55" readonly="readonly"> <button type="button" class="button-secondary copy-key" data-tip="<?php esc_attr_e( 'Copied!', 'woocommerce' ); ?>"><?php _e( 'Copy', 'woocommerce' ); ?></button>
@@ -115,7 +115,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 			</tr>
 			<tr valign="top">
 				<th scope="row" class="titledesc">
-					<?php _e( 'Consumer Secret', 'woocommerce' ); ?>
+					<?php _e( 'Consumer secret', 'woocommerce' ); ?>
 				</th>
 				<td class="forminp">
 					<input id="key_consumer_secret" type="text" value="{{ data.consumer_secret }}" size="55" readonly="readonly"> <button type="button" class="button-secondary copy-secret" data-tip="<?php esc_attr_e( 'Copied!', 'woocommerce' ); ?>"><?php _e( 'Copy', 'woocommerce' ); ?></button>
diff --git a/includes/admin/settings/views/html-settings-tax.php b/includes/admin/settings/views/html-settings-tax.php
index 45310278bb6..6e2122c59a9 100644
--- a/includes/admin/settings/views/html-settings-tax.php
+++ b/includes/admin/settings/views/html-settings-tax.php
@@ -10,17 +10,17 @@ if ( ! defined( 'ABSPATH' ) ) {
 
 <div id="rates-pagination"></div>
 
-<h3><?php printf( __( '"%s" Tax Rates', 'woocommerce' ), $current_class ? esc_html( $current_class ) : __( 'Standard', 'woocommerce' ) ); ?></h3>
+<h3><?php printf( __( '"%s" tax rates', 'woocommerce' ), $current_class ? esc_html( $current_class ) : __( 'Standard', 'woocommerce' ) ); ?></h3>
 
 <table class="wc_tax_rates wc_input_table widefat">
 	<thead>
 		<tr>
-			<th width="8%"><a href="https://en.wikipedia.org/wiki/ISO_3166-1#Current_codes" target="_blank"><?php _e( 'Country&nbsp;Code', 'woocommerce' ); ?></a>&nbsp;<?php echo wc_help_tip( __( 'A 2 digit country code, e.g. US. Leave blank to apply to all.', 'woocommerce' ) ); ?></th>
-			<th width="8%"><?php _e( 'State&nbsp;Code', 'woocommerce' ); ?>&nbsp;<?php echo wc_help_tip( __( 'A 2 digit state code, e.g. AL. Leave blank to apply to all.', 'woocommerce' ) ); ?></th>
+			<th width="8%"><a href="https://en.wikipedia.org/wiki/ISO_3166-1#Current_codes" target="_blank"><?php _e( 'Country&nbsp;code', 'woocommerce' ); ?></a>&nbsp;<?php echo wc_help_tip( __( 'A 2 digit country code, e.g. US. Leave blank to apply to all.', 'woocommerce' ) ); ?></th>
+			<th width="8%"><?php _e( 'State&nbsp;code', 'woocommerce' ); ?>&nbsp;<?php echo wc_help_tip( __( 'A 2 digit state code, e.g. AL. Leave blank to apply to all.', 'woocommerce' ) ); ?></th>
 			<th><?php _e( 'Postcode / ZIP', 'woocommerce' ); ?>&nbsp;<?php echo wc_help_tip( __( 'Postcode for this rule. Semi-colon (;) separate multiple values. Leave blank to apply to all areas. Wildcards (*) and ranges for numeric postcodes (e.g. 12345...12350) can also be used.', 'woocommerce' ) ); ?></th>
 			<th><?php _e( 'City', 'woocommerce' ); ?>&nbsp;<?php echo wc_help_tip( __( 'Cities for this rule. Semi-colon (;) separate multiple values. Leave blank to apply to all cities.', 'woocommerce' ) ); ?></th>
 			<th width="8%"><?php _e( 'Rate&nbsp;%', 'woocommerce' ); ?>&nbsp;<?php echo wc_help_tip( __( 'Enter a tax rate (percentage) to 4 decimal places.', 'woocommerce' ) ); ?></th>
-			<th width="8%"><?php _e( 'Tax&nbsp;Name', 'woocommerce' ); ?>&nbsp;<?php echo wc_help_tip( __( 'Enter a name for this tax rate.', 'woocommerce' ) ); ?></th>
+			<th width="8%"><?php _e( 'Tax&nbsp;mame', 'woocommerce' ); ?>&nbsp;<?php echo wc_help_tip( __( 'Enter a name for this tax rate.', 'woocommerce' ) ); ?></th>
 			<th width="8%"><?php _e( 'Priority', 'woocommerce' ); ?>&nbsp;<?php echo wc_help_tip( __( 'Choose a priority for this tax rate. Only 1 matching rate per priority will be used. To define multiple tax rates for a single area you need to specify a different priority per rate.', 'woocommerce' ) ); ?></th>
 			<th width="8%"><?php _e( 'Compound', 'woocommerce' ); ?>&nbsp;<?php echo wc_help_tip( __( 'Choose whether or not this is a compound rate. Compound tax rates are applied on top of other tax rates.', 'woocommerce' ) ); ?></th>
 			<th width="8%"><?php _e( 'Shipping', 'woocommerce' ); ?>&nbsp;<?php echo wc_help_tip( __( 'Choose whether or not this tax rate also gets applied to shipping.', 'woocommerce' ) ); ?></th>
@@ -85,7 +85,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 
 <script type="text/html" id="tmpl-wc-tax-table-row-empty">
 	<tr>
-		<th colspan="9" style="text-align:center"><?php esc_html_e( 'No Matching Tax Rates Found.', 'woocommerce' ); ?></th>
+		<th colspan="9" style="text-align:center"><?php esc_html_e( 'No matching tax rates found.', 'woocommerce' ); ?></th>
 	</tr>
 </script>
 
@@ -105,7 +105,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 				</a>
 
 				<span class="paging-input">
-					<label for="current-page-selector" class="screen-reader-text"><?php esc_html_e( 'Current Page', 'woocommerce' ); ?></label>
+					<label for="current-page-selector" class="screen-reader-text"><?php esc_html_e( 'Current page', 'woocommerce' ); ?></label>
 					<?php printf( esc_html_x( '%1$s of %2$s', 'Pagination, like `1 of 3`', 'woocommerce' ),
 									'<input class="current-page" id="current-page-selector" type="text" name="paged" value="{{ data.current_page }}" size="<# print( data.qty_pages.toString().length ) #>" aria-describedby="table-paging">',
 									'<span class="total-pages">{{ data.qty_pages }}</span>' ); ?>
diff --git a/includes/admin/settings/views/html-webhooks-edit.php b/includes/admin/settings/views/html-webhooks-edit.php
index a03ce25d37f..f4a351f3847 100644
--- a/includes/admin/settings/views/html-webhooks-edit.php
+++ b/includes/admin/settings/views/html-webhooks-edit.php
@@ -7,7 +7,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 <input type="hidden" name="webhook_id" value="<?php echo esc_attr( $webhook->id ); ?>" />
 
 <div id="webhook-options" class="settings-panel">
-	<h2><?php _e( 'Webhook Data', 'woocommerce' ); ?></h2>
+	<h2><?php _e( 'Webhook data', 'woocommerce' ); ?></h2>
 	<table class="form-table">
 		<tbody>
 			<tr valign="top">
@@ -52,18 +52,18 @@ if ( ! defined( 'ABSPATH' ) ) {
 
 							$topics = apply_filters( 'woocommerce_webhook_topics', array(
 								''                 => __( 'Select an option&hellip;', 'woocommerce' ),
-								'coupon.created'   => __( 'Coupon Created', 'woocommerce' ),
-								'coupon.updated'   => __( 'Coupon Updated', 'woocommerce' ),
-								'coupon.deleted'   => __( 'Coupon Deleted', 'woocommerce' ),
-								'customer.created' => __( 'Customer Created', 'woocommerce' ),
-								'customer.updated' => __( 'Customer Updated', 'woocommerce' ),
-								'customer.deleted' => __( 'Customer Deleted', 'woocommerce' ),
-								'order.created'    => __( 'Order Created', 'woocommerce' ),
-								'order.updated'    => __( 'Order Updated', 'woocommerce' ),
-								'order.deleted'    => __( 'Order Deleted', 'woocommerce' ),
-								'product.created'  => __( 'Product Created', 'woocommerce' ),
-								'product.updated'  => __( 'Product Updated', 'woocommerce' ),
-								'product.deleted'  => __( 'Product Deleted', 'woocommerce' ),
+								'coupon.created'   => __( 'Coupon created', 'woocommerce' ),
+								'coupon.updated'   => __( 'Coupon updated', 'woocommerce' ),
+								'coupon.deleted'   => __( 'Coupon deleted', 'woocommerce' ),
+								'customer.created' => __( 'Customer created', 'woocommerce' ),
+								'customer.updated' => __( 'Customer updated', 'woocommerce' ),
+								'customer.deleted' => __( 'Customer deleted', 'woocommerce' ),
+								'order.created'    => __( 'Order created', 'woocommerce' ),
+								'order.updated'    => __( 'Order updated', 'woocommerce' ),
+								'order.deleted'    => __( 'Order deleted', 'woocommerce' ),
+								'product.created'  => __( 'Product created', 'woocommerce' ),
+								'product.updated'  => __( 'Product updated', 'woocommerce' ),
+								'product.deleted'  => __( 'Product deleted', 'woocommerce' ),
 								'action'           => __( 'Action', 'woocommerce' ),
 								'custom'           => __( 'Custom', 'woocommerce' ),
 							) );
@@ -76,8 +76,8 @@ if ( ! defined( 'ABSPATH' ) ) {
 			</tr>
 			<tr valign="top" id="webhook-action-event-wrap">
 				<th scope="row" class="titledesc">
-					<label for="webhook_action_event"><?php _e( 'Action Event', 'woocommerce' ); ?></label>
-					<?php echo wc_help_tip( __( 'Enter the Action that will trigger this webhook.', 'woocommerce' ) ); ?>
+					<label for="webhook_action_event"><?php _e( 'Action event', 'woocommerce' ); ?></label>
+					<?php echo wc_help_tip( __( 'Enter the action that will trigger this webhook.', 'woocommerce' ) ); ?>
 				</th>
 				<td class="forminp">
 					<input name="webhook_action_event" id="webhook_action_event" type="text" class="input-text regular-input" value="<?php echo esc_attr( $topic_data['event'] ); ?>" />
@@ -85,8 +85,8 @@ if ( ! defined( 'ABSPATH' ) ) {
 			</tr>
 			<tr valign="top" id="webhook-custom-topic-wrap">
 				<th scope="row" class="titledesc">
-					<label for="webhook_custom_topic"><?php _e( 'Custom Topic', 'woocommerce' ); ?></label>
-					<?php echo wc_help_tip( __( 'Enter the Custom Topic that will trigger this webhook.', 'woocommerce' ) ); ?>
+					<label for="webhook_custom_topic"><?php _e( 'Custom topic', 'woocommerce' ); ?></label>
+					<?php echo wc_help_tip( __( 'Enter the custom topic that will trigger this webhook.', 'woocommerce' ) ); ?>
 				</th>
 				<td class="forminp">
 					<input name="webhook_custom_topic" id="webhook_custom_topic" type="text" class="input-text regular-input" value="<?php echo esc_attr( $webhook->get_topic() ); ?>" />
@@ -104,7 +104,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 			<tr valign="top">
 				<th scope="row" class="titledesc">
 					<label for="webhook_secret"><?php _e( 'Secret', 'woocommerce' ); ?></label>
-					<?php echo wc_help_tip( __( 'The Secret Key is used to generate a hash of the delivered webhook and provided in the request headers.', 'woocommerce' ) ); ?>
+					<?php echo wc_help_tip( __( 'The secret key is used to generate a hash of the delivered webhook and provided in the request headers.', 'woocommerce' ) ); ?>
 				</th>
 				<td class="forminp">
 					<input name="webhook_secret" id="webhook_secret" type="text" class="input-text regular-input" value="<?php echo esc_attr( $webhook->get_secret() ); ?>" />
@@ -117,7 +117,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 </div>
 
 <div id="webhook-actions" class="settings-panel">
-	<h2><?php _e( 'Webhook Actions', 'woocommerce' ); ?></h2>
+	<h2><?php _e( 'Webhook actions', 'woocommerce' ); ?></h2>
 	<table class="form-table">
 		<tbody>
 			<?php if ( '0000-00-00 00:00:00' != $webhook->post_data->post_modified_gmt ) : ?>
@@ -152,9 +152,9 @@ if ( ! defined( 'ABSPATH' ) ) {
 			<tr valign="top">
 				<td colspan="2" scope="row" style="padding-left: 0;">
 					<p class="submit">
-						<input type="submit" class="button button-primary button-large" name="save" id="publish" accesskey="p" value="<?php esc_attr_e( 'Save Webhook', 'woocommerce' ); ?>" />
+						<input type="submit" class="button button-primary button-large" name="save" id="publish" accesskey="p" value="<?php esc_attr_e( 'Save webhook', 'woocommerce' ); ?>" />
 						<?php if ( current_user_can( 'delete_post', $webhook->id ) ) : ?>
-							<a style="color: #a00; text-decoration: none; margin-left: 10px;" href="<?php echo esc_url( get_delete_post_link( $webhook->id ) ); ?>"><?php echo ( ! EMPTY_TRASH_DAYS ) ? __( 'Delete Permanently', 'woocommerce' ) : __( 'Move to Trash', 'woocommerce' ); ?></a>
+							<a style="color: #a00; text-decoration: none; margin-left: 10px;" href="<?php echo esc_url( get_delete_post_link( $webhook->id ) ); ?>"><?php echo ( ! EMPTY_TRASH_DAYS ) ? __( 'Delete permanently', 'woocommerce' ) : __( 'Move to trash', 'woocommerce' ); ?></a>
 						<?php endif; ?>
 					</p>
 				</td>
@@ -164,7 +164,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 </div>
 
 <div id="webhook-logs" class="settings-panel">
-	<h2><?php _e( 'Webhook Logs', 'woocommerce' ); ?></h2>
+	<h2><?php _e( 'Webhook logs', 'woocommerce' ); ?></h2>
 
 	<?php WC_Admin_Webhooks::logs_output( $webhook ); ?>
 </div>
diff --git a/includes/admin/settings/views/settings-tax.php b/includes/admin/settings/views/settings-tax.php
index 81894b2990f..6681cdf7553 100644
--- a/includes/admin/settings/views/settings-tax.php
+++ b/includes/admin/settings/views/settings-tax.php
@@ -6,10 +6,10 @@ if ( ! defined( 'ABSPATH' ) ) {
 
 return apply_filters( 'woocommerce_tax_settings', array(
 
-	array( 'title' => __( 'Tax Options', 'woocommerce' ), 'type' => 'title','desc' => '', 'id' => 'tax_options' ),
+	array( 'title' => __( 'Tax options', 'woocommerce' ), 'type' => 'title','desc' => '', 'id' => 'tax_options' ),
 
 	array(
-		'title'    => __( 'Prices Entered With Tax', 'woocommerce' ),
+		'title'    => __( 'Prices entered with tax', 'woocommerce' ),
 		'id'       => 'woocommerce_prices_include_tax',
 		'default'  => 'no',
 		'type'     => 'radio',
@@ -21,7 +21,7 @@ return apply_filters( 'woocommerce_tax_settings', array(
 	),
 
 	array(
-		'title'    => __( 'Calculate Tax Based On', 'woocommerce' ),
+		'title'    => __( 'Calculate tax based on', 'woocommerce' ),
 		'id'       => 'woocommerce_tax_based_on',
 		'desc_tip' => __( 'This option determines which address is used to calculate tax.', 'woocommerce' ),
 		'default'  => 'shipping',
@@ -35,7 +35,7 @@ return apply_filters( 'woocommerce_tax_settings', array(
 	),
 
 	array(
-		'title'    => __( 'Shipping Tax Class', 'woocommerce' ),
+		'title'    => __( 'Shipping tax class', 'woocommerce' ),
 		'desc'     => __( 'Optionally control which tax class shipping gets, or leave it so shipping tax is based on the cart items themselves.', 'woocommerce' ),
 		'id'       => 'woocommerce_shipping_tax_class',
 		'css'      => 'min-width:150px;',
@@ -55,16 +55,16 @@ return apply_filters( 'woocommerce_tax_settings', array(
 	),
 
 	array(
-		'title'   => __( 'Additional Tax Classes', 'woocommerce' ),
-		'desc_tip'    => __( 'List additional tax classes below (1 per line). This is in addition to the default "Standard Rate".', 'woocommerce' ),
+		'title'   => __( 'Additional tax classes', 'woocommerce' ),
+		'desc_tip'    => __( 'List additional tax classes below (1 per line). This is in addition to the default "Standard rate".', 'woocommerce' ),
 		'id'      => 'woocommerce_tax_classes',
 		'css'     => 'width:100%; height: 65px;',
 		'type'    => 'textarea',
-		'default' => sprintf( __( 'Reduced Rate%sZero Rate', 'woocommerce' ), PHP_EOL ),
+		'default' => sprintf( __( 'Reduced rate%sZero rate', 'woocommerce' ), PHP_EOL ),
 	),
 
 	array(
-		'title'   => __( 'Display Prices in the Shop', 'woocommerce' ),
+		'title'   => __( 'Display prices in the shop', 'woocommerce' ),
 		'id'      => 'woocommerce_tax_display_shop',
 		'default' => 'excl',
 		'type'    => 'select',
@@ -76,7 +76,7 @@ return apply_filters( 'woocommerce_tax_settings', array(
 	),
 
 	array(
-		'title'   => __( 'Display Prices During Cart and Checkout', 'woocommerce' ),
+		'title'   => __( 'Display prices during cart and checkout', 'woocommerce' ),
 		'id'      => 'woocommerce_tax_display_cart',
 		'default' => 'excl',
 		'type'    => 'select',
@@ -89,7 +89,7 @@ return apply_filters( 'woocommerce_tax_settings', array(
 	),
 
 	array(
-		'title'       => __( 'Price Display Suffix', 'woocommerce' ),
+		'title'       => __( 'Price display suffix', 'woocommerce' ),
 		'id'          => 'woocommerce_price_display_suffix',
 		'default'     => '',
 		'placeholder' => __( 'N/A', 'woocommerce' ),
@@ -98,7 +98,7 @@ return apply_filters( 'woocommerce_tax_settings', array(
 	),
 
 	array(
-		'title'   => __( 'Display Tax Totals', 'woocommerce' ),
+		'title'   => __( 'Display tax totals', 'woocommerce' ),
 		'id'      => 'woocommerce_tax_total_display',
 		'default' => 'itemized',
 		'type'    => 'select',
diff --git a/includes/admin/views/html-admin-page-addons.php b/includes/admin/views/html-admin-page-addons.php
index b1a6dd81d39..77c6049ac53 100644
--- a/includes/admin/views/html-admin-page-addons.php
+++ b/includes/admin/views/html-admin-page-addons.php
@@ -13,7 +13,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 <div class="wrap woocommerce wc_addons_wrap">
 	<div class="icon32 icon32-posts-product" id="icon-woocommerce"><br /></div>
 	<h1>
-		<?php _e( 'WooCommerce Extensions', 'woocommerce' ); ?>
+		<?php _e( 'WooCommerce extensions', 'woocommerce' ); ?>
 	</h1>
 	<?php if ( $sections ) : ?>
 		<ul class="subsubsub">
diff --git a/includes/admin/views/html-admin-page-status-logs.php b/includes/admin/views/html-admin-page-status-logs.php
index e25616e68a6..f16e64ac95d 100644
--- a/includes/admin/views/html-admin-page-status-logs.php
+++ b/includes/admin/views/html-admin-page-status-logs.php
@@ -14,7 +14,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 			<h2>
 				<?php echo esc_html( $viewed_log ); ?>
 				<?php if ( ! empty( $handle ) ) : ?>
-					<a class="page-title-action" href="<?php echo esc_url( wp_nonce_url( add_query_arg( array( 'handle' => $handle ), admin_url( 'admin.php?page=wc-status&tab=logs' ) ), 'remove_log' ) ); ?>" class="button"><?php esc_html_e( 'Delete Log', 'woocommerce' );?></a>
+					<a class="page-title-action" href="<?php echo esc_url( wp_nonce_url( add_query_arg( array( 'handle' => $handle ), admin_url( 'admin.php?page=wc-status&tab=logs' ) ), 'remove_log' ) ); ?>" class="button"><?php esc_html_e( 'Delete log', 'woocommerce' );?></a>
 				<?php endif; ?>
 			</h2>
 		</div>
diff --git a/includes/admin/views/html-admin-page-status-report.php b/includes/admin/views/html-admin-page-status-report.php
index 220368da68a..31525390dc7 100644
--- a/includes/admin/views/html-admin-page-status-report.php
+++ b/includes/admin/views/html-admin-page-status-report.php
@@ -18,18 +18,18 @@ $pages          = $system_status->get_pages();
 ?>
 <div class="updated woocommerce-message inline">
 	<p><?php _e( 'Please copy and paste this information in your ticket when contacting support:', 'woocommerce' ); ?> </p>
-	<p class="submit"><a href="#" class="button-primary debug-report"><?php _e( 'Get System Report', 'woocommerce' ); ?></a>
-	<a class="button-secondary docs" href="https://docs.woocommerce.com/document/understanding-the-woocommerce-system-status-report/" target="_blank"><?php _e( 'Understanding the Status Report', 'woocommerce' ); ?></a></p>
+	<p class="submit"><a href="#" class="button-primary debug-report"><?php _e( 'Get system report', 'woocommerce' ); ?></a>
+	<a class="button-secondary docs" href="https://docs.woocommerce.com/document/understanding-the-woocommerce-system-status-report/" target="_blank"><?php _e( 'Understanding the status report', 'woocommerce' ); ?></a></p>
 	<div id="debug-report">
 		<textarea readonly="readonly"></textarea>
-		<p class="submit"><button id="copy-for-support" class="button-primary" href="#" data-tip="<?php esc_attr_e( 'Copied!', 'woocommerce' ); ?>"><?php _e( 'Copy for Support', 'woocommerce' ); ?></button></p>
+		<p class="submit"><button id="copy-for-support" class="button-primary" href="#" data-tip="<?php esc_attr_e( 'Copied!', 'woocommerce' ); ?>"><?php _e( 'Copy for support', 'woocommerce' ); ?></button></p>
 		<p class="copy-error hidden"><?php _e( 'Copying to clipboard failed. Please press Ctrl/Cmd+C to copy.', 'woocommerce' ); ?></p>
 	</div>
 </div>
 <table class="wc_status_table widefat" cellspacing="0" id="status">
 	<thead>
 		<tr>
-			<th colspan="3" data-export-label="WordPress Environment"><h2><?php _e( 'WordPress Environment', 'woocommerce' ); ?></h2></th>
+			<th colspan="3" data-export-label="WordPress Environment"><h2><?php _e( 'WordPress environment', 'woocommerce' ); ?></h2></th>
 		</tr>
 	</thead>
 	<tbody>
@@ -44,12 +44,12 @@ $pages          = $system_status->get_pages();
 			<td><?php echo esc_html( $environment['site_url'] ) ?></td>
 		</tr>
 		<tr>
-			<td data-export-label="WC Version"><?php _e( 'WC Version', 'woocommerce' ); ?>:</td>
+			<td data-export-label="WC Version"><?php _e( 'WC version', 'woocommerce' ); ?>:</td>
 			<td class="help"><?php echo wc_help_tip( __( 'The version of WooCommerce installed on your site.', 'woocommerce' ) ); ?></td>
 			<td><?php echo esc_html( $environment['version'] ) ?></td>
 		</tr>
 		<tr>
-			<td data-export-label="Log Directory Writable"><?php _e( 'Log Directory Writable', 'woocommerce' ); ?>:</td>
+			<td data-export-label="Log Directory Writable"><?php _e( 'Log directory writable', 'woocommerce' ); ?>:</td>
 			<td class="help"><?php echo wc_help_tip( __( 'Several WooCommerce extensions can write logs which makes debugging problems easier. The directory must be writable for this to happen.', 'woocommerce' ) ); ?></td>
 			<td><?php
 				if ( $environment['log_directory_writable'] ) {
@@ -60,17 +60,17 @@ $pages          = $system_status->get_pages();
 			?></td>
 		</tr>
 		<tr>
-			<td data-export-label="WP Version"><?php _e( 'WP Version', 'woocommerce' ); ?>:</td>
+			<td data-export-label="WP Version"><?php _e( 'WP version', 'woocommerce' ); ?>:</td>
 			<td class="help"><?php echo wc_help_tip( __( 'The version of WordPress installed on your site.', 'woocommerce' ) ); ?></td>
 			<td><?php echo esc_html( $environment['wp_version'] ) ?></td>
 		</tr>
 		<tr>
-			<td data-export-label="WP Multisite"><?php _e( 'WP Multisite', 'woocommerce' ); ?>:</td>
+			<td data-export-label="WP Multisite"><?php _e( 'WP multisite', 'woocommerce' ); ?>:</td>
 			<td class="help"><?php echo wc_help_tip( __( 'Whether or not you have WordPress Multisite enabled.', 'woocommerce' ) ); ?></td>
 			<td><?php echo ( $environment['wp_multisite'] ) ? '<span class="dashicons dashicons-yes"></span>' : '&ndash;'; ?></td>
 		</tr>
 		<tr>
-			<td data-export-label="WP Memory Limit"><?php _e( 'WP Memory Limit', 'woocommerce' ); ?>:</td>
+			<td data-export-label="WP Memory Limit"><?php _e( 'WP memory limit', 'woocommerce' ); ?>:</td>
 			<td class="help"><?php echo wc_help_tip( __( 'The maximum amount of memory (RAM) that your site can use at one time.', 'woocommerce' ) ); ?></td>
 			<td><?php
 				if ( $environment['wp_memory_limit'] < 67108864 ) {
@@ -81,7 +81,7 @@ $pages          = $system_status->get_pages();
 			?></td>
 		</tr>
 		<tr>
-			<td data-export-label="WP Debug Mode"><?php _e( 'WP Debug Mode', 'woocommerce' ); ?>:</td>
+			<td data-export-label="WP Debug Mode"><?php _e( 'WP debug mode', 'woocommerce' ); ?>:</td>
 			<td class="help"><?php echo wc_help_tip( __( 'Displays whether or not WordPress is in Debug Mode.', 'woocommerce' ) ); ?></td>
 			<td>
 				<?php if ( $environment['wp_debug_mode'] ) : ?>
@@ -92,7 +92,7 @@ $pages          = $system_status->get_pages();
 			</td>
 		</tr>
 		<tr>
-			<td data-export-label="WP Cron"><?php _e( 'WP Cron', 'woocommerce' ); ?>:</td>
+			<td data-export-label="WP Cron"><?php _e( 'WP cron', 'woocommerce' ); ?>:</td>
 			<td class="help"><?php echo wc_help_tip( __( 'Displays whether or not WP Cron Jobs are enabled.', 'woocommerce' ) ); ?></td>
 			<td>
 				<?php if ( $environment['wp_cron'] ) : ?>
@@ -112,17 +112,17 @@ $pages          = $system_status->get_pages();
 <table class="wc_status_table widefat" cellspacing="0">
 	<thead>
 		<tr>
-			<th colspan="3" data-export-label="Server Environment"><h2><?php _e( 'Server Environment', 'woocommerce' ); ?></h2></th>
+			<th colspan="3" data-export-label="Server Environment"><h2><?php _e( 'Server environment', 'woocommerce' ); ?></h2></th>
 		</tr>
 	</thead>
 	<tbody>
 		<tr>
-			<td data-export-label="Server Info"><?php _e( 'Server Info', 'woocommerce' ); ?>:</td>
+			<td data-export-label="Server Info"><?php _e( 'Server info', 'woocommerce' ); ?>:</td>
 			<td class="help"><?php echo wc_help_tip( __( 'Information about the web server that is currently hosting your site.', 'woocommerce' ) ); ?></td>
 			<td><?php echo esc_html( $environment['server_info'] ); ?></td>
 		</tr>
 		<tr>
-			<td data-export-label="PHP Version"><?php _e( 'PHP Version', 'woocommerce' ); ?>:</td>
+			<td data-export-label="PHP Version"><?php _e( 'PHP version', 'woocommerce' ); ?>:</td>
 			<td class="help"><?php echo wc_help_tip( __( 'The version of PHP installed on your hosting server.', 'woocommerce' ) ); ?></td>
 			<td><?php
 				if ( version_compare( $environment['php_version'], '5.6', '<' ) ) {
@@ -134,27 +134,27 @@ $pages          = $system_status->get_pages();
 		</tr>
 		<?php if ( function_exists( 'ini_get' ) ) : ?>
 			<tr>
-				<td data-export-label="PHP Post Max Size"><?php _e( 'PHP Post Max Size', 'woocommerce' ); ?>:</td>
+				<td data-export-label="PHP Post Max Size"><?php _e( 'PHP post max size', 'woocommerce' ); ?>:</td>
 				<td class="help"><?php echo wc_help_tip( __( 'The largest filesize that can be contained in one post.', 'woocommerce' ) ); ?></td>
 				<td><?php echo esc_html( size_format( $environment['php_post_max_size'] ) ) ?></td>
 			</tr>
 			<tr>
-				<td data-export-label="PHP Time Limit"><?php _e( 'PHP Time Limit', 'woocommerce' ); ?>:</td>
+				<td data-export-label="PHP Time Limit"><?php _e( 'PHP time limit', 'woocommerce' ); ?>:</td>
 				<td class="help"><?php echo wc_help_tip( __( 'The amount of time (in seconds) that your site will spend on a single operation before timing out (to avoid server lockups)', 'woocommerce' ) ); ?></td>
 				<td><?php echo esc_html( $environment['php_max_execution_time'] ) ?></td>
 			</tr>
 			<tr>
-				<td data-export-label="PHP Max Input Vars"><?php _e( 'PHP Max Input Vars', 'woocommerce' ); ?>:</td>
+				<td data-export-label="PHP Max Input Vars"><?php _e( 'PHP max input vars', 'woocommerce' ); ?>:</td>
 				<td class="help"><?php echo wc_help_tip( __( 'The maximum number of variables your server can use for a single function to avoid overloads.', 'woocommerce' ) ); ?></td>
 				<td><?php echo esc_html( $environment['php_max_input_vars'] ) ?></td>
 			</tr>
 			<tr>
-				<td data-export-label="cURL Version"><?php _e( 'cURL Version', 'woocommerce' ); ?>:</td>
+				<td data-export-label="cURL Version"><?php _e( 'cURL version', 'woocommerce' ); ?>:</td>
 				<td class="help"><?php echo wc_help_tip( __( 'The version of cURL installed on your server.', 'woocommerce' ) ); ?></td>
 				<td><?php echo esc_html( $environment['curl_version'] ) ?></td>
 			</tr>
 			<tr>
-				<td data-export-label="SUHOSIN Installed"><?php _e( 'SUHOSIN Installed', 'woocommerce' ); ?>:</td>
+				<td data-export-label="SUHOSIN Installed"><?php _e( 'SUHOSIN installed', 'woocommerce' ); ?>:</td>
 				<td class="help"><?php echo wc_help_tip( __( 'Suhosin is an advanced protection system for PHP installations. It was designed to protect your servers on the one hand against a number of well known problems in PHP applications and on the other hand against potential unknown vulnerabilities within these applications or the PHP core itself. If enabled on your server, Suhosin may need to be configured to increase its data submission limits.', 'woocommerce' ) ); ?></td>
 				<td><?php echo $environment['suhosin_installed'] ? '<span class="dashicons dashicons-yes"></span>' : '&ndash;'; ?></td>
 			</tr>
@@ -166,12 +166,12 @@ $pages          = $system_status->get_pages();
 		}
 		if ( ! empty( $wpdb->is_mysql ) && ! stristr( $ver, 'MariaDB' ) ) : ?>
 			<tr>
-				<td data-export-label="MySQL Version"><?php _e( 'MySQL Version', 'woocommerce' ); ?>:</td>
+				<td data-export-label="MySQL Version"><?php _e( 'MySQL version', 'woocommerce' ); ?>:</td>
 				<td class="help"><?php echo wc_help_tip( __( 'The version of MySQL installed on your hosting server.', 'woocommerce' ) ); ?></td>
 				<td>
 					<?php
 					if ( version_compare( $environment['mysql_version'], '5.6', '<' ) ) {
-						echo '<mark class="error"><span class="dashicons dashicons-warning"></span> ' . sprintf( __( '%1$s - We recommend a minimum MySQL version of 5.6. See: %2$s', 'woocommerce' ), esc_html( $environment['mysql_version'] ), '<a href="https://wordpress.org/about/requirements/" target="_blank">' . __( 'WordPress Requirements', 'woocommerce' ) . '</a>' ) . '</mark>';
+						echo '<mark class="error"><span class="dashicons dashicons-warning"></span> ' . sprintf( __( '%1$s - We recommend a minimum MySQL version of 5.6. See: %2$s', 'woocommerce' ), esc_html( $environment['mysql_version'] ), '<a href="https://wordpress.org/about/requirements/" target="_blank">' . __( 'WordPress requirements', 'woocommerce' ) . '</a>' ) . '</mark>';
 					} else {
 						echo '<mark class="yes">' . esc_html( $environment['mysql_version'] ) . '</mark>';
 					}
@@ -180,12 +180,12 @@ $pages          = $system_status->get_pages();
 			</tr>
 		<?php endif; ?>
 		<tr>
-			<td data-export-label="Max Upload Size"><?php _e( 'Max Upload Size', 'woocommerce' ); ?>:</td>
+			<td data-export-label="Max Upload Size"><?php _e( 'Max upload size', 'woocommerce' ); ?>:</td>
 			<td class="help"><?php echo wc_help_tip( __( 'The largest filesize that can be uploaded to your WordPress installation.', 'woocommerce' ) ); ?></td>
 			<td><?php echo size_format( $environment['max_upload_size'] ) ?></td>
 		</tr>
 		<tr>
-			<td data-export-label="Default Timezone is UTC"><?php _e( 'Default Timezone is UTC', 'woocommerce' ); ?>:</td>
+			<td data-export-label="Default Timezone is UTC"><?php _e( 'Default timezone is UTC', 'woocommerce' ); ?>:</td>
 			<td class="help"><?php echo wc_help_tip( __( 'The default timezone for your server.', 'woocommerce' ) ); ?></td>
 			<td><?php
 				if ( 'UTC' !== $environment['default_timezone'] ) {
@@ -240,7 +240,7 @@ $pages          = $system_status->get_pages();
 			</td>
 		</tr>
 		<tr>
-			<td data-export-label="Multibyte String"><?php _e( 'Multibyte String', 'woocommerce' ); ?>:</td>
+			<td data-export-label="Multibyte String"><?php _e( 'Multibyte string', 'woocommerce' ); ?>:</td>
 			<td class="help"><?php echo wc_help_tip( __( 'Multibyte String (mbstring) is used to convert character encoding, like for emails or converting characters to lowercase.', 'woocommerce' ) ); ?></td>
 			<td><?php
 				if ( $environment['mbstring_enabled'] ) {
@@ -251,7 +251,7 @@ $pages          = $system_status->get_pages();
 			</td>
 		</tr>
 		<tr>
-			<td data-export-label="Remote Post"><?php _e( 'Remote Post', 'woocommerce' ); ?>:</td>
+			<td data-export-label="Remote Post"><?php _e( 'Remote post', 'woocommerce' ); ?>:</td>
 			<td class="help"><?php echo wc_help_tip( __( 'PayPal uses this method of communicating when sending back transaction information.', 'woocommerce' ) ); ?></td>
 			<td><?php
 				if ( $environment['remote_post_successful'] ) {
@@ -262,7 +262,7 @@ $pages          = $system_status->get_pages();
 			</td>
 		</tr>
 		<tr>
-			<td data-export-label="Remote Get"><?php _e( 'Remote Get', 'woocommerce' ); ?>:</td>
+			<td data-export-label="Remote Get"><?php _e( 'Remote get', 'woocommerce' ); ?>:</td>
 			<td class="help"><?php echo wc_help_tip( __( 'WooCommerce plugins may use this method of communication when checking for plugin updates.', 'woocommerce' ) ); ?></td>
 			<td><?php
 				if ( $environment['remote_get_successful'] ) {
@@ -282,12 +282,12 @@ $pages          = $system_status->get_pages();
 	</thead>
 	<tbody>
 		<tr>
-			<td data-export-label="WC Database Version"><?php _e( 'WC Database Version', 'woocommerce' ); ?>:</td>
-			<td class="help"><?php echo wc_help_tip( __( 'The version of WooCommerce that the database is formatted for. This should be the same as your WooCommerce Version.', 'woocommerce' ) ); ?></td>
+			<td data-export-label="WC Database Version"><?php _e( 'WC database version', 'woocommerce' ); ?>:</td>
+			<td class="help"><?php echo wc_help_tip( __( 'The version of WooCommerce that the database is formatted for. This should be the same as your WooCommerce version.', 'woocommerce' ) ); ?></td>
 			<td><?php echo esc_html( $database['wc_database_version'] ); ?></td>
 		</tr>
 		<tr>
-			<td data-export-label="WC Database Prefix"><?php _e( 'Database Prefix', 'woocommerce' ); ?></td>
+			<td data-export-label="WC Database Prefix"><?php _e( 'Database prefix', 'woocommerce' ); ?></td>
 			<td class="help">&nbsp;</td>
 			<td><?php
 				if ( strlen( $database['database_prefix'] ) > 20 ) {
@@ -312,7 +312,7 @@ $pages          = $system_status->get_pages();
 		if ( $settings['geolocation_enabled'] ) {
 			?>
 			<tr>
-				<td data-export-label="MaxMind GeoIP Database"><?php _e( 'MaxMind GeoIP Database', 'woocommerce' ); ?>:</td>
+				<td data-export-label="MaxMind GeoIP Database"><?php _e( 'MaxMind GeoIP database', 'woocommerce' ); ?>:</td>
 				<td class="help"><?php echo wc_help_tip( __( 'The GeoIP database from MaxMind is used to geolocate customers.', 'woocommerce' ) ); ?></td>
 				<td><?php
 					if ( file_exists( $database['maxmind_geoip_database'] ) ) {
@@ -330,7 +330,7 @@ $pages          = $system_status->get_pages();
 <table class="wc_status_table widefat" cellspacing="0">
 	<thead>
 		<tr>
-			<th colspan="3" data-export-label="Active Plugins (<?php echo count( $active_plugins ) ?>)"><h2><?php _e( 'Active Plugins', 'woocommerce' ); ?> (<?php echo count( $active_plugins ) ?>)</h2></th>
+			<th colspan="3" data-export-label="Active Plugins (<?php echo count( $active_plugins ) ?>)"><h2><?php _e( 'Active plugins', 'woocommerce' ); ?> (<?php echo count( $active_plugins ) ?>)</h2></th>
 		</tr>
 	</thead>
 	<tbody>
@@ -376,7 +376,7 @@ $pages          = $system_status->get_pages();
 	</thead>
 	<tbody>
 		<tr>
-			<td data-export-label="API Enabled"><?php _e( 'API Enabled', 'woocommerce' ); ?>:</td>
+			<td data-export-label="API Enabled"><?php _e( 'API enabled', 'woocommerce' ); ?>:</td>
 			<td class="help"><?php echo wc_help_tip( __( 'Does your site have REST API enabled?', 'woocommerce' ) ); ?></td>
 			<td><?php echo $settings['api_enabled'] ? '<mark class="yes"><span class="dashicons dashicons-yes"></span></mark>' : '<mark class="no">&ndash;</mark>'; ?></td>
 		</tr>
@@ -391,27 +391,27 @@ $pages          = $system_status->get_pages();
 			<td><?php echo esc_html( $settings['currency'] ) ?> (<?php echo esc_html( $settings['currency_symbol'] ) ?>)</td>
 		</tr>
 		<tr>
-			<td data-export-label="Currency Position"><?php _e( 'Currency Position', 'woocommerce' ) ?></td>
+			<td data-export-label="Currency Position"><?php _e( 'Currency position', 'woocommerce' ) ?></td>
 			<td class="help"><?php echo wc_help_tip( __( 'The position of the currency symbol.', 'woocommerce' ) ); ?></td>
 			<td><?php echo esc_html( $settings['currency_position'] ) ?></td>
 		</tr>
 		<tr>
-			<td data-export-label="Thousand Separator"><?php _e( 'Thousand Separator', 'woocommerce' ) ?></td>
+			<td data-export-label="Thousand Separator"><?php _e( 'Thousand separator', 'woocommerce' ) ?></td>
 			<td class="help"><?php echo wc_help_tip( __( 'The thousand separator of displayed prices.', 'woocommerce' ) ); ?></td>
 			<td><?php echo esc_html( $settings['thousand_separator'] ) ?></td>
 		</tr>
 		<tr>
-			<td data-export-label="Decimal Separator"><?php _e( 'Decimal Separator', 'woocommerce' ) ?></td>
+			<td data-export-label="Decimal Separator"><?php _e( 'Decimal separator', 'woocommerce' ) ?></td>
 			<td class="help"><?php echo wc_help_tip( __( 'The decimal separator of displayed prices.', 'woocommerce' ) ); ?></td>
 			<td><?php echo esc_html( $settings['decimal_separator'] ) ?></td>
 		</tr>
 		<tr>
-			<td data-export-label="Number of Decimals"><?php _e( 'Number of Decimals', 'woocommerce' ) ?></td>
+			<td data-export-label="Number of Decimals"><?php _e( 'Number of decimals', 'woocommerce' ) ?></td>
 			<td class="help"><?php echo wc_help_tip( __( 'The number of decimal points shown in displayed prices.', 'woocommerce' ) ); ?></td>
 			<td><?php echo esc_html( $settings['number_of_decimals'] ) ?></td>
 		</tr>
 		<tr>
-			<td data-export-label="Taxonomies: Product Types"><?php _e( 'Taxonomies: Product Types', 'woocommerce' ); ?></th>
+			<td data-export-label="Taxonomies: Product Types"><?php _e( 'Taxonomies: Product types', 'woocommerce' ); ?></th>
 			<td class="help"><?php echo wc_help_tip( __( 'A list of taxonomy terms that can be used in regard to order/product statuses.', 'woocommerce' ) ); ?></td>
 			<td><?php
 				$display_terms = array();
@@ -426,7 +426,7 @@ $pages          = $system_status->get_pages();
 <table class="wc_status_table widefat" cellspacing="0">
 	<thead>
 		<tr>
-			<th colspan="3" data-export-label="WC Pages"><h2><?php _e( 'WC Pages', 'woocommerce' ); ?></h2></th>
+			<th colspan="3" data-export-label="WC Pages"><h2><?php _e( 'WC pages', 'woocommerce' ); ?></h2></th>
 		</tr>
 	</thead>
 	<tbody>
@@ -499,7 +499,7 @@ $pages          = $system_status->get_pages();
 			<td><?php echo esc_html( $theme['author_url'] ) ?></td>
 		</tr>
 		<tr>
-			<td data-export-label="Child Theme"><?php _e( 'Child Theme', 'woocommerce' ); ?>:</td>
+			<td data-export-label="Child Theme"><?php _e( 'Child theme', 'woocommerce' ); ?>:</td>
 			<td class="help"><?php echo wc_help_tip( __( 'Displays whether or not the current theme is a child theme.', 'woocommerce' ) ); ?></td>
 			<td><?php
 				echo $theme['is_child_theme'] ? '<mark class="yes"><span class="dashicons dashicons-yes"></span></mark>' : '<span class="dashicons dashicons-no-alt"></span> &ndash; ' . sprintf( __( 'If you\'re modifying WooCommerce on a parent theme you didn\'t build personally, then we recommend using a child theme. See: <a href="%s" target="_blank">How to create a child theme</a>', 'woocommerce' ), 'https://codex.wordpress.org/Child_Themes' );
@@ -509,12 +509,12 @@ $pages          = $system_status->get_pages();
 		if ( $theme['is_child_theme'] ) :
 		?>
 		<tr>
-			<td data-export-label="Parent Theme Name"><?php _e( 'Parent Theme Name', 'woocommerce' ); ?>:</td>
+			<td data-export-label="Parent Theme Name"><?php _e( 'Parent theme name', 'woocommerce' ); ?>:</td>
 			<td class="help"><?php echo wc_help_tip( __( 'The name of the parent theme.', 'woocommerce' ) ); ?></td>
 			<td><?php echo esc_html( $theme['parent_name'] ); ?></td>
 		</tr>
 		<tr>
-			<td data-export-label="Parent Theme Version"><?php _e( 'Parent Theme Version', 'woocommerce' ); ?>:</td>
+			<td data-export-label="Parent Theme Version"><?php _e( 'Parent theme version', 'woocommerce' ); ?>:</td>
 			<td class="help"><?php echo wc_help_tip( __( 'The installed version of the parent theme.', 'woocommerce' ) ); ?></td>
 			<td><?php
 				echo esc_html( $theme['parent_version'] );
@@ -524,17 +524,17 @@ $pages          = $system_status->get_pages();
 			?></td>
 		</tr>
 		<tr>
-			<td data-export-label="Parent Theme Author URL"><?php _e( 'Parent Theme Author URL', 'woocommerce' ); ?>:</td>
+			<td data-export-label="Parent Theme Author URL"><?php _e( 'Parent theme author URL', 'woocommerce' ); ?>:</td>
 			<td class="help"><?php echo wc_help_tip( __( 'The parent theme developers URL.', 'woocommerce' ) ); ?></td>
 			<td><?php echo esc_html( $theme['parent_author_url'] ) ?></td>
 		</tr>
 		<?php endif ?>
 		<tr>
-			<td data-export-label="WooCommerce Support"><?php _e( 'WooCommerce Support', 'woocommerce' ); ?>:</td>
+			<td data-export-label="WooCommerce Support"><?php _e( 'WooCommerce support', 'woocommerce' ); ?>:</td>
 			<td class="help"><?php echo wc_help_tip( __( 'Displays whether or not the current active theme declares WooCommerce support.', 'woocommerce' ) ); ?></td>
 			<td><?php
 				if ( ! $theme['has_woocommerce_support'] ) {
-					echo '<mark class="error"><span class="dashicons dashicons-warning"></span> ' . __( 'Not Declared', 'woocommerce' ) . '</mark>';
+					echo '<mark class="error"><span class="dashicons dashicons-warning"></span> ' . __( 'Not declared', 'woocommerce' ) . '</mark>';
 				} else {
 					echo '<mark class="yes"><span class="dashicons dashicons-yes"></span></mark>';
 				}
@@ -551,7 +551,7 @@ $pages          = $system_status->get_pages();
 	<tbody>
 		<?php if ( $theme['has_woocommerce_file'] ) : ?>
 		<tr>
-			<td data-export-label="Archive Template"><?php _e( 'Archive Template', 'woocommerce' ); ?>:</td>
+			<td data-export-label="Archive Template"><?php _e( 'Archive template', 'woocommerce' ); ?>:</td>
 			<td class="help">&nbsp;</td>
 			<td><?php _e( 'Your theme has a woocommerce.php file, you will not be able to override the woocommerce/archive-product.php custom template since woocommerce.php has priority over archive-product.php. This is intended to prevent display issues.', 'woocommerce' ); ?></td>
 		</tr>
@@ -593,7 +593,7 @@ $pages          = $system_status->get_pages();
 			if ( true === $theme['has_outdated_templates'] ) {
 				?>
 				<tr>
-					<td data-export-label="Outdated Templates"><?php _e( 'Outdated Templates', 'woocommerce' ); ?>:</td>
+					<td data-export-label="Outdated Templates"><?php _e( 'Outdated templates', 'woocommerce' ); ?>:</td>
 					<td class="help">&nbsp;</td>
 					<td><mark class="error"><span class="dashicons dashicons-warning"></span></mark><a href="https://docs.woocommerce.com/document/fix-outdated-templates-woocommerce/" target="_blank"><?php _e( 'Learn how to update', 'woocommerce' ) ?></a></td>
 				</tr>
diff --git a/includes/admin/views/html-admin-page-status.php b/includes/admin/views/html-admin-page-status.php
index c703494cab3..63ec0a37b01 100644
--- a/includes/admin/views/html-admin-page-status.php
+++ b/includes/admin/views/html-admin-page-status.php
@@ -9,7 +9,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 
 $current_tab = ! empty( $_REQUEST['tab'] ) ? sanitize_title( $_REQUEST['tab'] ) : 'status';
 $tabs        = array(
-	'status' => __( 'System Status', 'woocommerce' ),
+	'status' => __( 'System status', 'woocommerce' ),
 	'tools'  => __( 'Tools', 'woocommerce' ),
 	'logs'   => __( 'Logs', 'woocommerce' ),
 );
diff --git a/includes/admin/views/html-bulk-edit-product.php b/includes/admin/views/html-bulk-edit-product.php
index 900e9b067cd..7c8bc276cd2 100644
--- a/includes/admin/views/html-bulk-edit-product.php
+++ b/includes/admin/views/html-bulk-edit-product.php
@@ -12,7 +12,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 <fieldset class="inline-edit-col-right">
 	<div id="woocommerce-fields-bulk" class="inline-edit-col">
 
-		<h4><?php _e( 'Product Data', 'woocommerce' ); ?></h4>
+		<h4><?php _e( 'Product data', 'woocommerce' ); ?></h4>
 
 		<?php do_action( 'woocommerce_product_bulk_edit_start' ); ?>
 
@@ -23,7 +23,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 					<select class="change_regular_price change_to" name="change_regular_price">
 					<?php
 						$options = array(
-							'' 	=> __( '— No Change —', 'woocommerce' ),
+							'' 	=> __( '— No change —', 'woocommerce' ),
 							'1' => __( 'Change to:', 'woocommerce' ),
 							'2' => __( 'Increase by (fixed amount or %):', 'woocommerce' ),
 							'3' => __( 'Decrease by (fixed amount or %):', 'woocommerce' ),
@@ -47,7 +47,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 					<select class="change_sale_price change_to" name="change_sale_price">
 					<?php
 						$options = array(
-							'' 	=> __( '— No Change —', 'woocommerce' ),
+							'' 	=> __( '— No change —', 'woocommerce' ),
 							'1' => __( 'Change to:', 'woocommerce' ),
 							'2' => __( 'Increase by (fixed amount or %):', 'woocommerce' ),
 							'3' => __( 'Decrease by (fixed amount or %):', 'woocommerce' ),
@@ -67,12 +67,12 @@ if ( ! defined( 'ABSPATH' ) ) {
 
 		<?php if ( wc_tax_enabled() ) : ?>
 			<label>
-				<span class="title"><?php _e( 'Tax Status', 'woocommerce' ); ?></span>
+				<span class="title"><?php _e( 'Tax status', 'woocommerce' ); ?></span>
 				<span class="input-text-wrap">
 					<select class="tax_status" name="_tax_status">
 					<?php
 						$options = array(
-							''         => __( '— No Change —', 'woocommerce' ),
+							''         => __( '— No change —', 'woocommerce' ),
 							'taxable'  => __( 'Taxable', 'woocommerce' ),
 							'shipping' => __( 'Shipping only', 'woocommerce' ),
 							'none'     => _x( 'None', 'Tax status', 'woocommerce' ),
@@ -86,12 +86,12 @@ if ( ! defined( 'ABSPATH' ) ) {
 			</label>
 
 			<label>
-				<span class="title"><?php _e( 'Tax Class', 'woocommerce' ); ?></span>
+				<span class="title"><?php _e( 'Tax class', 'woocommerce' ); ?></span>
 				<span class="input-text-wrap">
 					<select class="tax_class" name="_tax_class">
 					<?php
 						$options = array(
-							''         => __( '— No Change —', 'woocommerce' ),
+							''         => __( '— No change —', 'woocommerce' ),
 							'standard' => __( 'Standard', 'woocommerce' ),
 						);
 
@@ -119,7 +119,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 						<select class="change_weight change_to" name="change_weight">
 						<?php
 							$options = array(
-								'' 	=> __( '— No Change —', 'woocommerce' ),
+								'' 	=> __( '— No change —', 'woocommerce' ),
 								'1' => __( 'Change to:', 'woocommerce' ),
 							);
 							foreach ( $options as $key => $value ) {
@@ -143,7 +143,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 						<select class="change_dimensions change_to" name="change_dimensions">
 						<?php
 							$options = array(
-								'' 	=> __( '— No Change —', 'woocommerce' ),
+								'' 	=> __( '— No change —', 'woocommerce' ),
 								'1' => __( 'Change to:', 'woocommerce' ),
 							);
 							foreach ( $options as $key => $value ) {
@@ -165,7 +165,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 			<span class="title"><?php _e( 'Shipping class', 'woocommerce' ); ?></span>
 			<span class="input-text-wrap">
 				<select class="shipping_class" name="_shipping_class">
-					<option value=""><?php _e( '— No Change —', 'woocommerce' ); ?></option>
+					<option value=""><?php _e( '— No change —', 'woocommerce' ); ?></option>
 					<option value="_no_shipping_class"><?php _e( 'No shipping class', 'woocommerce' ); ?></option>
 				<?php
 					foreach ( $shipping_class as $key => $value ) {
@@ -182,7 +182,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 				<select class="visibility" name="_visibility">
 				<?php
 					$options = array(
-						''        => __( '— No Change —', 'woocommerce' ),
+						''        => __( '— No change —', 'woocommerce' ),
 						'visible' => __( 'Catalog &amp; search', 'woocommerce' ),
 						'catalog' => __( 'Catalog', 'woocommerce' ),
 						'search'  => __( 'Search', 'woocommerce' ),
@@ -201,7 +201,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 				<select class="featured" name="_featured">
 				<?php
 					$options = array(
-						''    => __( '— No Change —', 'woocommerce' ),
+						''    => __( '— No change —', 'woocommerce' ),
 						'yes' => __( 'Yes', 'woocommerce' ),
 						'no'  => __( 'No', 'woocommerce' ),
 					);
@@ -219,7 +219,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 				<select class="stock_status" name="_stock_status">
 				<?php
 					$options = array(
-						''           => __( '— No Change —', 'woocommerce' ),
+						''           => __( '— No change —', 'woocommerce' ),
 						'instock'    => __( 'In stock', 'woocommerce' ),
 						'outofstock' => __( 'Out of stock', 'woocommerce' ),
 					);
@@ -238,7 +238,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 					<select class="manage_stock" name="_manage_stock">
 					<?php
 						$options = array(
-							''    => __( '— No Change —', 'woocommerce' ),
+							''    => __( '— No change —', 'woocommerce' ),
 							'yes' => __( 'Yes', 'woocommerce' ),
 							'no'  => __( 'No', 'woocommerce' ),
 						);
@@ -252,12 +252,12 @@ if ( ! defined( 'ABSPATH' ) ) {
 
 			<div class="inline-edit-group">
 				<label class="alignleft stock_qty_field">
-					<span class="title"><?php _e( 'Stock Qty', 'woocommerce' ); ?></span>
+					<span class="title"><?php _e( 'Stock qty', 'woocommerce' ); ?></span>
 					<span class="input-text-wrap">
 						<select class="change_stock change_to" name="change_stock">
 						<?php
 							$options = array(
-								'' 	=> __( '— No Change —', 'woocommerce' ),
+								'' 	=> __( '— No change —', 'woocommerce' ),
 								'1' => __( 'Change to:', 'woocommerce' ),
 							);
 							foreach ( $options as $key => $value ) {
@@ -268,7 +268,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 					</span>
 				</label>
 				<label class="change-input">
-					<input type="text" name="_stock" class="text stock" placeholder="<?php esc_attr_e( 'Stock Qty', 'woocommerce' ); ?>" step="any" value="">
+					<input type="text" name="_stock" class="text stock" placeholder="<?php esc_attr_e( 'Stock qty', 'woocommerce' ); ?>" step="any" value="">
 				</label>
 			</div>
 
@@ -278,7 +278,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 					<select class="backorders" name="_backorders">
 					<?php
 						$options = array(
-							''       => __( '— No Change —', 'woocommerce' ),
+							''       => __( '— No change —', 'woocommerce' ),
 							'no'     => __( 'Do not allow', 'woocommerce' ),
 							'notify' => __( 'Allow, but notify customer', 'woocommerce' ),
 							'yes'    => __( 'Allow', 'woocommerce' ),
@@ -294,12 +294,12 @@ if ( ! defined( 'ABSPATH' ) ) {
 		<?php endif; ?>
 
 		<label>
-			<span class="title"><?php esc_html_e( 'Sold Individually?', 'woocommerce' ); ?></span>
+			<span class="title"><?php esc_html_e( 'Sold individually?', 'woocommerce' ); ?></span>
 				<span class="input-text-wrap">
 					<select class="sold_individually" name="_sold_individually">
 					<?php
 					$options = array(
-						''    => __( '— No Change —', 'woocommerce' ),
+						''    => __( '— No change —', 'woocommerce' ),
 						'yes' => __( 'Yes', 'woocommerce' ),
 						'no'  => __( 'No', 'woocommerce' ),
 					);
diff --git a/includes/admin/views/html-notice-install.php b/includes/admin/views/html-notice-install.php
index 16c569931a6..0f735cc1e72 100644
--- a/includes/admin/views/html-notice-install.php
+++ b/includes/admin/views/html-notice-install.php
@@ -10,5 +10,5 @@ if ( ! defined( 'ABSPATH' ) ) {
 ?>
 <div id="message" class="updated woocommerce-message wc-connect">
 	<p><?php _e( '<strong>Welcome to WooCommerce</strong> &#8211; You&lsquo;re almost ready to start selling :)', 'woocommerce' ); ?></p>
-	<p class="submit"><a href="<?php echo esc_url( admin_url( 'admin.php?page=wc-setup' ) ); ?>" class="button-primary"><?php _e( 'Run the Setup Wizard', 'woocommerce' ); ?></a> <a class="button-secondary skip" href="<?php echo esc_url( wp_nonce_url( add_query_arg( 'wc-hide-notice', 'install' ), 'woocommerce_hide_notices_nonce', '_wc_notice_nonce' ) ); ?>"><?php _e( 'Skip Setup', 'woocommerce' ); ?></a></p>
+	<p class="submit"><a href="<?php echo esc_url( admin_url( 'admin.php?page=wc-setup' ) ); ?>" class="button-primary"><?php _e( 'Run the Setup Wizard', 'woocommerce' ); ?></a> <a class="button-secondary skip" href="<?php echo esc_url( wp_nonce_url( add_query_arg( 'wc-hide-notice', 'install' ), 'woocommerce_hide_notices_nonce', '_wc_notice_nonce' ) ); ?>"><?php _e( 'Skip setup', 'woocommerce' ); ?></a></p>
 </div>
diff --git a/includes/admin/views/html-notice-legacy-shipping.php b/includes/admin/views/html-notice-legacy-shipping.php
index f99bda57069..6e4d88f3350 100644
--- a/includes/admin/views/html-notice-legacy-shipping.php
+++ b/includes/admin/views/html-notice-legacy-shipping.php
@@ -10,8 +10,8 @@ if ( ! defined( 'ABSPATH' ) ) {
 <div id="message" class="updated woocommerce-message woocommerce-legacy-shipping-notice">
 	<a class="woocommerce-message-close notice-dismiss" href="<?php echo esc_url( wp_nonce_url( add_query_arg( 'wc-hide-notice', 'legacy_shipping' ), 'woocommerce_hide_notices_nonce', '_wc_notice_nonce' ) ); ?>"><?php _e( 'Dismiss', 'woocommerce' ); ?></a>
 
-	<p class="main"><strong><?php _e( 'New:', 'woocommerce' ); ?> <?php _e( 'Shipping Zones', 'woocommerce' ); ?></strong> &#8211; <?php _e( 'a group of regions that can be assigned different shipping methods and rates.', 'woocommerce' ); ?></p>
-	<p><?php _e( 'Legacy shipping methods (Flat Rate, International Flat Rate, Local Pickup and Delivery, and Free Shipping) are deprecated but will continue to work as normal for now. <b><em>They will be removed in future versions of WooCommerce</em></b>. We recommend disabling these and setting up new rates within shipping zones as soon as possible.', 'woocommerce' ); ?></p>
+	<p class="main"><strong><?php _e( 'New:', 'woocommerce' ); ?> <?php _e( 'Shipping zones', 'woocommerce' ); ?></strong> &#8211; <?php _e( 'a group of regions that can be assigned different shipping methods and rates.', 'woocommerce' ); ?></p>
+	<p><?php _e( 'Legacy shipping methods (flat rate, international flat rate, local pickup and delivery, and free shipping) are deprecated but will continue to work as normal for now. <b><em>They will be removed in future versions of WooCommerce</em></b>. We recommend disabling these and setting up new rates within shipping zones as soon as possible.', 'woocommerce' ); ?></p>
 
 	<p class="submit">
 		<?php if ( empty( $_GET['page'] ) || empty( $_GET['tab'] ) || 'wc-settings' !== $_GET['page'] || 'shipping' !== $_GET['tab'] ) : ?>
diff --git a/includes/admin/views/html-notice-no-shipping-methods.php b/includes/admin/views/html-notice-no-shipping-methods.php
index 2169c2bc5f7..e879c3ffea7 100644
--- a/includes/admin/views/html-notice-no-shipping-methods.php
+++ b/includes/admin/views/html-notice-no-shipping-methods.php
@@ -10,7 +10,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 <div id="message" class="updated woocommerce-message woocommerce-no-shipping-methods-notice">
 	<a class="woocommerce-message-close notice-dismiss" href="<?php echo esc_url( wp_nonce_url( add_query_arg( 'wc-hide-notice', 'no_shipping_methods' ), 'woocommerce_hide_notices_nonce', '_wc_notice_nonce' ) ); ?>"><?php _e( 'Dismiss', 'woocommerce' ); ?></a>
 
-	<p class="main"><strong><?php _e( 'Add Shipping Methods &amp; Zones', 'woocommerce' ); ?></strong></p>
+	<p class="main"><strong><?php _e( 'Add shipping methods &amp; zones', 'woocommerce' ); ?></strong></p>
 	<p><?php _e( 'Shipping is currently enabled, but you haven\'t added any shipping methods to your shipping zones.', 'woocommerce' ); ?></p>
 	<p><?php _e( 'Customers will not be able to purchase physical goods from your store until a shipping method is available.', 'woocommerce' ); ?></p>
 
diff --git a/includes/admin/views/html-notice-template-check.php b/includes/admin/views/html-notice-template-check.php
index 1d55257659c..8e8c1638b45 100644
--- a/includes/admin/views/html-notice-template-check.php
+++ b/includes/admin/views/html-notice-template-check.php
@@ -13,5 +13,5 @@ $theme = wp_get_theme();
 	<a class="woocommerce-message-close notice-dismiss" href="<?php echo esc_url( wp_nonce_url( add_query_arg( 'wc-hide-notice', 'template_files' ), 'woocommerce_hide_notices_nonce', '_wc_notice_nonce' ) ); ?>"><?php _e( 'Dismiss', 'woocommerce' ); ?></a>
 
 	<p><?php printf( __( '<strong>Your theme (%1$s) contains outdated copies of some WooCommerce template files.</strong> These files may need updating to ensure they are compatible with the current version of WooCommerce. You can see which files are affected from the %2$ssystem status page%3$s. If in doubt, check with the author of the theme.', 'woocommerce' ), esc_html( $theme['Name'] ), '<a href="' . esc_url( admin_url( 'admin.php?page=wc-status' ) ) . '">', '</a>' ); ?></p>
-	<p class="submit"><a class="button-primary" href="https://docs.woocommerce.com/document/template-structure/" target="_blank"><?php _e( 'Learn More About Templates', 'woocommerce' ); ?></a></p>
+	<p class="submit"><a class="button-primary" href="https://docs.woocommerce.com/document/template-structure/" target="_blank"><?php _e( 'Learn more about templates', 'woocommerce' ); ?></a></p>
 </div>
diff --git a/includes/admin/views/html-notice-theme-support.php b/includes/admin/views/html-notice-theme-support.php
index c43192daf48..4c7ec2cf7df 100644
--- a/includes/admin/views/html-notice-theme-support.php
+++ b/includes/admin/views/html-notice-theme-support.php
@@ -13,7 +13,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 
 	<p><?php printf( __( '<strong>Your theme does not declare WooCommerce support</strong> &#8211; Please read our %1$sintegration%2$s guide or check out our %3$sStorefront%4$s theme which is totally free to download and designed specifically for use with WooCommerce.', 'woocommerce' ), '<a target="_blank" href="' . esc_url( apply_filters( 'woocommerce_docs_url', 'https://docs.woocommerce.com/document/third-party-custom-theme-compatibility/', 'theme-compatibility' ) ) . '">', '</a>', '<a target="_blank" href="' . esc_url( admin_url( 'theme-install.php?theme=storefront' ) ) . '">', '</a>' ); ?></p>
 	<p class="submit">
-		<a href="https://woocommerce.com/storefront/?utm_source=notice&amp;utm_medium=product&amp;utm_content=storefront&amp;utm_campaign=woocommerceplugin" class="button-primary" target="_blank"><?php _e( 'Read More About Storefront', 'woocommerce' ); ?></a>
-		<a href="<?php echo esc_url( apply_filters( 'woocommerce_docs_url', 'http://docs.woocommerce.com/document/third-party-custom-theme-compatibility/?utm_source=notice&utm_medium=product&utm_content=themecompatibility&utm_campaign=woocommerceplugin' ) ); ?>" class="button-secondary" target="_blank"><?php _e( 'Theme Integration Guide', 'woocommerce' ); ?></a>
+		<a href="https://woocommerce.com/storefront/?utm_source=notice&amp;utm_medium=product&amp;utm_content=storefront&amp;utm_campaign=woocommerceplugin" class="button-primary" target="_blank"><?php _e( 'Read more about Storefront', 'woocommerce' ); ?></a>
+		<a href="<?php echo esc_url( apply_filters( 'woocommerce_docs_url', 'http://docs.woocommerce.com/document/third-party-custom-theme-compatibility/?utm_source=notice&utm_medium=product&utm_content=themecompatibility&utm_campaign=woocommerceplugin' ) ); ?>" class="button-secondary" target="_blank"><?php _e( 'Theme integration guide', 'woocommerce' ); ?></a>
 	</p>
 </div>
diff --git a/includes/admin/views/html-notice-update.php b/includes/admin/views/html-notice-update.php
index c4da264694f..3044a9a385a 100644
--- a/includes/admin/views/html-notice-update.php
+++ b/includes/admin/views/html-notice-update.php
@@ -9,7 +9,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 
 ?>
 <div id="message" class="updated woocommerce-message wc-connect">
-	<p><strong><?php _e( 'WooCommerce Data Update', 'woocommerce' ); ?></strong> &#8211; <?php _e( 'We need to update your store\'s database to the latest version.', 'woocommerce' ); ?></p>
+	<p><strong><?php _e( 'WooCommerce data update', 'woocommerce' ); ?></strong> &#8211; <?php _e( 'We need to update your store\'s database to the latest version.', 'woocommerce' ); ?></p>
 	<p class="submit"><a href="<?php echo esc_url( add_query_arg( 'do_update_woocommerce', 'true', admin_url( 'admin.php?page=wc-settings' ) ) ); ?>" class="wc-update-now button-primary"><?php _e( 'Run the updater', 'woocommerce' ); ?></a></p>
 </div>
 <script type="text/javascript">
diff --git a/includes/admin/views/html-notice-updating.php b/includes/admin/views/html-notice-updating.php
index e7859e292bb..b77d86741ab 100644
--- a/includes/admin/views/html-notice-updating.php
+++ b/includes/admin/views/html-notice-updating.php
@@ -9,5 +9,5 @@ if ( ! defined( 'ABSPATH' ) ) {
 
 ?>
 <div id="message" class="updated woocommerce-message wc-connect">
-	<p><strong><?php _e( 'WooCommerce Data Update', 'woocommerce' ); ?></strong> &#8211; <?php _e( 'Your database is being updated in the background.', 'woocommerce' ); ?> <a href="<?php echo esc_url( add_query_arg( 'force_update_woocommerce', 'true', admin_url( 'admin.php?page=wc-settings' ) ) ); ?>"><?php _e( 'Taking a while? Click here to run it now.', 'woocommerce' ); ?></a></p>
+	<p><strong><?php _e( 'WooCommerce data update', 'woocommerce' ); ?></strong> &#8211; <?php _e( 'Your database is being updated in the background.', 'woocommerce' ); ?> <a href="<?php echo esc_url( add_query_arg( 'force_update_woocommerce', 'true', admin_url( 'admin.php?page=wc-settings' ) ) ); ?>"><?php _e( 'Taking a while? Click here to run it now.', 'woocommerce' ); ?></a></p>
 </div>
diff --git a/includes/admin/views/html-quick-edit-product.php b/includes/admin/views/html-quick-edit-product.php
index f58d47ff2b9..cc452b4037b 100644
--- a/includes/admin/views/html-quick-edit-product.php
+++ b/includes/admin/views/html-quick-edit-product.php
@@ -12,7 +12,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 <fieldset class="inline-edit-col-left">
 	<div id="woocommerce-fields" class="inline-edit-col">
 
-		<h4><?php _e( 'Product Data', 'woocommerce' ); ?></h4>
+		<h4><?php _e( 'Product data', 'woocommerce' ); ?></h4>
 
 		<?php do_action( 'woocommerce_product_quick_edit_start' ); ?>
 
@@ -32,14 +32,14 @@ if ( ! defined( 'ABSPATH' ) ) {
 			<label>
 				<span class="title"><?php _e( 'Price', 'woocommerce' ); ?></span>
 				<span class="input-text-wrap">
-					<input type="text" name="_regular_price" class="text wc_input_price regular_price" placeholder="<?php esc_attr_e( 'Regular Price', 'woocommerce' ); ?>" value="">
+					<input type="text" name="_regular_price" class="text wc_input_price regular_price" placeholder="<?php esc_attr_e( 'Regular price', 'woocommerce' ); ?>" value="">
 				</span>
 			</label>
 			<br class="clear" />
 			<label>
 				<span class="title"><?php _e( 'Sale', 'woocommerce' ); ?></span>
 				<span class="input-text-wrap">
-					<input type="text" name="_sale_price" class="text wc_input_price sale_price" placeholder="<?php esc_attr_e( 'Sale Price', 'woocommerce' ); ?>" value="">
+					<input type="text" name="_sale_price" class="text wc_input_price sale_price" placeholder="<?php esc_attr_e( 'Sale price', 'woocommerce' ); ?>" value="">
 				</span>
 			</label>
 			<br class="clear" />
@@ -47,7 +47,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 
 		<?php if ( wc_tax_enabled() ) : ?>
 			<label class="alignleft">
-				<span class="title"><?php _e( 'Tax Status', 'woocommerce' ); ?></span>
+				<span class="title"><?php _e( 'Tax status', 'woocommerce' ); ?></span>
 				<span class="input-text-wrap">
 					<select class="tax_status" name="_tax_status">
 					<?php
@@ -65,7 +65,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 			</label>
 			<br class="clear" />
 			<label class="alignleft">
-				<span class="title"><?php _e( 'Tax Class', 'woocommerce' ); ?></span>
+				<span class="title"><?php _e( 'Tax class', 'woocommerce' ); ?></span>
 				<span class="input-text-wrap">
 					<select class="tax_class" name="_tax_class">
 					<?php
@@ -183,7 +183,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 				</label>
 				<br class="clear" />
 				<label class="stock_qty_field">
-					<span class="title"><?php _e( 'Stock Qty', 'woocommerce' ); ?></span>
+					<span class="title"><?php _e( 'Stock qty', 'woocommerce' ); ?></span>
 					<span class="input-text-wrap">
 						<input type="number" name="_stock" class="text stock" step="any" value="">
 					</span>
diff --git a/includes/api/class-wc-rest-authentication.php b/includes/api/class-wc-rest-authentication.php
index 5f9533fab95..e4ea1d553c2 100644
--- a/includes/api/class-wc-rest-authentication.php
+++ b/includes/api/class-wc-rest-authentication.php
@@ -121,7 +121,7 @@ class WC_REST_Authentication {
 
 		// Validate user secret.
 		if ( ! hash_equals( $user->consumer_secret, $consumer_secret ) ) {
-			$wc_rest_authentication_error = new WP_Error( 'woocommerce_rest_authentication_error', __( 'Consumer Secret is invalid.', 'woocommerce' ), array( 'status' => 401 ) );
+			$wc_rest_authentication_error = new WP_Error( 'woocommerce_rest_authentication_error', __( 'Consumer secret is invalid.', 'woocommerce' ), array( 'status' => 401 ) );
 
 			return false;
 		}
@@ -288,7 +288,7 @@ class WC_REST_Authentication {
 		$user = $this->get_user_data_by_consumer_key( $params['oauth_consumer_key'] );
 
 		if ( empty( $user ) ) {
-			$wc_rest_authentication_error = new WP_Error( 'woocommerce_rest_authentication_error', __( 'Consumer Key is invalid.', 'woocommerce' ), array( 'status' => 401 ) );
+			$wc_rest_authentication_error = new WP_Error( 'woocommerce_rest_authentication_error', __( 'Consumer key is invalid.', 'woocommerce' ), array( 'status' => 401 ) );
 
 			return false;
 		}
@@ -338,7 +338,7 @@ class WC_REST_Authentication {
 
 		// Sort parameters.
 		if ( ! uksort( $params, 'strcmp' ) ) {
-			return new WP_Error( 'woocommerce_rest_authentication_error', __( 'Invalid Signature - failed to sort parameters.', 'woocommerce' ), array( 'status' => 401 ) );
+			return new WP_Error( 'woocommerce_rest_authentication_error', __( 'Invalid signature - failed to sort parameters.', 'woocommerce' ), array( 'status' => 401 ) );
 		}
 
 		// Normalize parameter key/values.
@@ -357,7 +357,7 @@ class WC_REST_Authentication {
 		$string_to_sign = $http_method . '&' . $base_request_uri . '&' . $query_string;
 
 		if ( 'HMAC-SHA1' !== $params['oauth_signature_method'] && 'HMAC-SHA256' !== $params['oauth_signature_method'] ) {
-			return new WP_Error( 'woocommerce_rest_authentication_error', __( 'Invalid Signature - signature method is invalid.', 'woocommerce' ), array( 'status' => 401 ) );
+			return new WP_Error( 'woocommerce_rest_authentication_error', __( 'Invalid signature - signature method is invalid.', 'woocommerce' ), array( 'status' => 401 ) );
 		}
 
 		$hash_algorithm = strtolower( str_replace( 'HMAC-', '', $params['oauth_signature_method'] ) );
@@ -365,7 +365,7 @@ class WC_REST_Authentication {
 		$signature      = base64_encode( hash_hmac( $hash_algorithm, $string_to_sign, $secret, true ) );
 
 		if ( ! hash_equals( $signature, $consumer_signature ) ) {
-			return new WP_Error( 'woocommerce_rest_authentication_error', __( 'Invalid Signature - provided signature does not match.', 'woocommerce' ), array( 'status' => 401 ) );
+			return new WP_Error( 'woocommerce_rest_authentication_error', __( 'Invalid signature - provided signature does not match.', 'woocommerce' ), array( 'status' => 401 ) );
 		}
 
 		return true;
diff --git a/includes/api/class-wc-rest-product-variations-controller.php b/includes/api/class-wc-rest-product-variations-controller.php
index 90b85f53868..12e63d2621d 100644
--- a/includes/api/class-wc-rest-product-variations-controller.php
+++ b/includes/api/class-wc-rest-product-variations-controller.php
@@ -393,7 +393,7 @@ class WC_REST_Product_Variations_Controller extends WC_REST_Products_Controller
 					'readonly'    => true,
 				),
 				'visible' => array(
-					'description' => __( "Define if the attribute is visible on the \"Additional Information\" tab in the product's page.", 'woocommerce' ),
+					'description' => __( "Define if the attribute is visible on the \"Additional information\" tab in the product's page.", 'woocommerce' ),
 					'type'        => 'boolean',
 					'default'     => false,
 					'context'     => array( 'view', 'edit' ),
diff --git a/includes/api/class-wc-rest-products-controller.php b/includes/api/class-wc-rest-products-controller.php
index c1b445c1292..62db475cba2 100644
--- a/includes/api/class-wc-rest-products-controller.php
+++ b/includes/api/class-wc-rest-products-controller.php
@@ -2319,7 +2319,7 @@ class WC_REST_Products_Controller extends WC_REST_Posts_Controller {
 							'context'     => array( 'view', 'edit' ),
 						),
 						'visible' => array(
-							'description' => __( "Define if the attribute is visible on the \"Additional Information\" tab in the product's page.", 'woocommerce' ),
+							'description' => __( "Define if the attribute is visible on the \"Additional information\" tab in the product's page.", 'woocommerce' ),
 							'type'        => 'boolean',
 							'default'     => false,
 							'context'     => array( 'view', 'edit' ),
diff --git a/includes/api/class-wc-rest-system-status-controller.php b/includes/api/class-wc-rest-system-status-controller.php
index 1d38aa2eb73..dd688fd2159 100644
--- a/includes/api/class-wc-rest-system-status-controller.php
+++ b/includes/api/class-wc-rest-system-status-controller.php
@@ -115,142 +115,142 @@ class WC_REST_System_Status_Controller extends WC_REST_Controller {
 		                    'context'     => array( 'view', 'edit' ),
 		                ),
 		                'wc_version' => array(
-		                    'description' => __( 'WooCommerce Version', 'woocommerce' ),
+		                    'description' => __( 'WooCommerce version', 'woocommerce' ),
 		                    'type'        => 'string',
 		                    'context'     => array( 'view', 'edit' ),
 		                ),
 		                'log_directory' => array(
-		                    'description' => __( 'Log Directory', 'woocommerce' ),
+		                    'description' => __( 'Log directory', 'woocommerce' ),
 		                    'type'        => 'string',
 		                    'context'     => array( 'view', 'edit' ),
 		                ),
 		                'log_directory_writable' => array(
-		                    'description' => __( 'Is Log Directory Writable?', 'woocommerce' ),
+		                    'description' => __( 'Is log directory writable?', 'woocommerce' ),
 		                    'type'        => 'boolean',
 		                    'context'     => array( 'view', 'edit' ),
 		                ),
 		                'wp_version' => array(
-		                    'description' => __( 'WordPress Version', 'woocommerce' ),
+		                    'description' => __( 'WordPress version', 'woocommerce' ),
 		                    'type'        => 'string',
 		                    'context'     => array( 'view', 'edit' ),
 		                ),
 		                'wp_multisite' => array(
-		                    'description' => __( 'Is WordPress Multisite?', 'woocommerce' ),
+		                    'description' => __( 'Is WordPress multisite?', 'woocommerce' ),
 		                    'type'        => 'boolean',
 		                    'context'     => array( 'view', 'edit' ),
 		                ),
 		                'wp_memory_limit' => array(
-		                    'description' => __( 'WordPress Memory Limit', 'woocommerce' ),
+		                    'description' => __( 'WordPress memory limit', 'woocommerce' ),
 		                    'type'        => 'integer',
 		                    'context'     => array( 'view', 'edit' ),
 		                ),
 		                'wp_debug_mode' => array(
-		                    'description' => __( 'Is WordPress Debug Mode Active?', 'woocommerce' ),
+		                    'description' => __( 'Is WordPress debug mode active?', 'woocommerce' ),
 		                    'type'        => 'boolean',
 		                    'context'     => array( 'view', 'edit' ),
 		                ),
 		                'wp_cron' => array(
-		                    'description' => __( 'Are WordPress Cron Jobs Enabled?', 'woocommerce' ),
+		                    'description' => __( 'Are WordPress cron jobs enabled?', 'woocommerce' ),
 		                    'type'        => 'boolean',
 		                    'context'     => array( 'view', 'edit' ),
 		                ),
 		                'language' => array(
-		                    'description' => __( 'WordPress Language', 'woocommerce' ),
+		                    'description' => __( 'WordPress language', 'woocommerce' ),
 		                    'type'        => 'string',
 		                    'context'     => array( 'view', 'edit' ),
 		                ),
 		                'server_info' => array(
-		                    'description' => __( 'Server Info', 'woocommerce' ),
+		                    'description' => __( 'Server info', 'woocommerce' ),
 		                    'type'        => 'string',
 		                    'context'     => array( 'view', 'edit' ),
 		                ),
 		                'php_version' => array(
-		                    'description' => __( 'PHP Version', 'woocommerce' ),
+		                    'description' => __( 'PHP version', 'woocommerce' ),
 		                    'type'        => 'string',
 		                    'context'     => array( 'view', 'edit' ),
 		                ),
 		                'php_post_max_size' => array(
-		                    'description' => __( 'PHP Post Max Size', 'woocommerce' ),
+		                    'description' => __( 'PHP post max size', 'woocommerce' ),
 		                    'type'        => 'integer',
 		                    'context'     => array( 'view', 'edit' ),
 		                ),
 		                'php_max_execution_time' => array(
-		                    'description' => __( 'PHP Max Execution Time', 'woocommerce' ),
+		                    'description' => __( 'PHP max execution time', 'woocommerce' ),
 		                    'type'        => 'integer',
 		                    'context'     => array( 'view', 'edit' ),
 		                ),
 		                'php_max_input_vars' => array(
-		                    'description' => __( 'PHP Max Input Vars', 'woocommerce' ),
+		                    'description' => __( 'PHP max input vars', 'woocommerce' ),
 		                    'type'        => 'integer',
 		                    'context'     => array( 'view', 'edit' ),
 		                ),
 		                'curl_version' => array(
-		                    'description' => __( 'cURL Version', 'woocommerce' ),
+		                    'description' => __( 'cURL version', 'woocommerce' ),
 		                    'type'        => 'string',
 		                    'context'     => array( 'view', 'edit' ),
 		                ),
 						'suhosin_installed' => array(
-							'description' => __( 'Is SUHOSIN Installed?', 'woocommerce' ),
+							'description' => __( 'Is SUHOSIN installed?', 'woocommerce' ),
 							'type'        => 'boolean',
 							'context'     => array( 'view', 'edit' ),
 						),
 						'max_upload_size' => array(
-							'description' => __( 'Max Upload Size', 'woocommerce' ),
+							'description' => __( 'Max upload size', 'woocommerce' ),
 							'type'        => 'integer',
 							'context'     => array( 'view', 'edit' ),
 						),
 						'mysql_version' => array(
-							'description' => __( 'MySQL Version', 'woocommerce' ),
+							'description' => __( 'MySQL version', 'woocommerce' ),
 							'type'        => 'string',
 							'context'     => array( 'view', 'edit' ),
 						),
 						'default_timezone' => array(
-							'description' => __( 'Default Timezone', 'woocommerce' ),
+							'description' => __( 'Default timezone', 'woocommerce' ),
 							'type'        => 'string',
 							'context'     => array( 'view', 'edit' ),
 						),
 						'fsockopen_or_curl_enabled' => array(
-							'description' => __( 'Is fsockopen/cURL Enabled?', 'woocommerce' ),
+							'description' => __( 'Is fsockopen/cURL enabled?', 'woocommerce' ),
 							'type'        => 'boolean',
 							'context'     => array( 'view', 'edit' ),
 						),
 						'soapclient_enabled' => array(
-							'description' => __( 'Is SoapClient Class Enabled?', 'woocommerce' ),
+							'description' => __( 'Is SoapClient class enabled?', 'woocommerce' ),
 							'type'        => 'boolean',
 							'context'     => array( 'view', 'edit' ),
 						),
 						'domdocument_enabled' => array(
-							'description' => __( 'Is DomDocument Class Enabled?', 'woocommerce' ),
+							'description' => __( 'Is DomDocument class enabled?', 'woocommerce' ),
 							'type'        => 'boolean',
 							'context'     => array( 'view', 'edit' ),
 						),
 						'gzip_enabled' => array(
-							'description' => __( 'Is GZip Enabled?', 'woocommerce' ),
+							'description' => __( 'Is GZip enabled?', 'woocommerce' ),
 							'type'        => 'boolean',
 							'context'     => array( 'view', 'edit' ),
 						),
 						'mbstring_enabled' => array(
-							'description' => __( 'Is mbstring Enabled?', 'woocommerce' ),
+							'description' => __( 'Is mbstring enabled?', 'woocommerce' ),
 							'type'        => 'boolean',
 							'context'     => array( 'view', 'edit' ),
 						),
 						'remote_post_successful' => array(
-							'description' => __( 'Remote POST Successful?', 'woocommerce' ),
+							'description' => __( 'Remote POST successful?', 'woocommerce' ),
 							'type'        => 'boolean',
 							'context'     => array( 'view', 'edit' ),
 						),
 						'remote_post_response' => array(
-							'description' => __( 'Remote POST Response', 'woocommerce' ),
+							'description' => __( 'Remote POST response', 'woocommerce' ),
 							'type'        => 'string',
 							'context'     => array( 'view', 'edit' ),
 						),
 						'remote_get_successful' => array(
-							'description' => __( 'Remote GET Successful?', 'woocommerce' ),
+							'description' => __( 'Remote GET successful?', 'woocommerce' ),
 							'type'        => 'boolean',
 							'context'     => array( 'view', 'edit' ),
 						),
 						'remote_get_response' => array(
-							'description' => __( 'Remote GET Response', 'woocommerce' ),
+							'description' => __( 'Remote GET response', 'woocommerce' ),
 							'type'        => 'string',
 							'context'     => array( 'view', 'edit' ),
 						),
@@ -262,29 +262,29 @@ class WC_REST_System_Status_Controller extends WC_REST_Controller {
 					'context'     => array( 'view', 'edit' ),
 					'properties'  => array(
 						'wc_database_version' => array(
-							'description' => __( 'WC Database Version', 'woocommerce' ),
+							'description' => __( 'WC database version', 'woocommerce' ),
 							'type'        => 'string',
 							'context'     => array( 'view', 'edit' ),
 						),
 						'database_prefix' => array(
-							'description' => __( 'Database Prefix', 'woocommerce' ),
+							'description' => __( 'Database prefix', 'woocommerce' ),
 							'type'        => 'string',
 							'context'     => array( 'view', 'edit' ),
 						),
 						'maxmind_geoip_database' => array(
-							'description' => __( 'MaxMind GeoIP Database', 'woocommerce' ),
+							'description' => __( 'MaxMind GeoIP database', 'woocommerce' ),
 							'type'        => 'string',
 							'context'     => array( 'view', 'edit' ),
 						),
 						'database_tables' => array(
-							'description' => __( 'Database Tables', 'woocommerce' ),
+							'description' => __( 'Database tables', 'woocommerce' ),
 							'type'        => 'array',
 							'context'     => array( 'view', 'edit' ),
 						),
 					),
 				),
 				'active_plugins' => array(
-					'description' => __( 'Active Plugins', 'woocommerce' ),
+					'description' => __( 'Active plugins', 'woocommerce' ),
 					'type'        => 'array',
 					'context'     => array( 'view', 'edit' ),
 				),
@@ -294,22 +294,22 @@ class WC_REST_System_Status_Controller extends WC_REST_Controller {
 					'context'     => array( 'view', 'edit' ),
 					'properties'  => array(
 						'name' => array(
-							'description' => __( 'Theme Name', 'woocommerce' ),
+							'description' => __( 'Theme name', 'woocommerce' ),
 							'type'        => 'string',
 							'context'     => array( 'view', 'edit' ),
 						),
 						'version' => array(
-							'description' => __( 'Theme Version', 'woocommerce' ),
+							'description' => __( 'Theme version', 'woocommerce' ),
 							'type'        => 'string',
 							'context'     => array( 'view', 'edit' ),
 						),
 						'version_latest' => array(
-							'description' => __( 'Latest Version Of Theme', 'woocommerce' ),
+							'description' => __( 'Latest version of theme', 'woocommerce' ),
 							'type'        => 'string',
 							'context'     => array( 'view', 'edit' ),
 						),
 						'author_url' => array(
-							'description' => __( 'Theme Author URL', 'woocommerce' ),
+							'description' => __( 'Theme author URL', 'woocommerce' ),
 							'type'        => 'string',
 							'format'      => 'uri',
 							'context'     => array( 'view', 'edit' ),
@@ -335,22 +335,22 @@ class WC_REST_System_Status_Controller extends WC_REST_Controller {
 							'context'     => array( 'view', 'edit' ),
 						),
 						'overrides' => array(
-							'description' => __( 'Template Overrides', 'woocommerce' ),
+							'description' => __( 'Template overrides', 'woocommerce' ),
 							'type'        => 'array',
 							'context'     => array( 'view', 'edit' ),
 						),
 						'parent_name' => array(
-							'description' => __( 'Parent Theme Name', 'woocommerce' ),
+							'description' => __( 'Parent theme name', 'woocommerce' ),
 							'type'        => 'string',
 							'context'     => array( 'view', 'edit' ),
 						),
 						'parent_version' => array(
-							'description' => __( 'Parent Theme Version', 'woocommerce' ),
+							'description' => __( 'Parent theme version', 'woocommerce' ),
 							'type'        => 'string',
 							'context'     => array( 'view', 'edit' ),
 						),
 						'parent_author_url' => array(
-							'description' => __( 'Parent Theme Author URL', 'woocommerce' ),
+							'description' => __( 'Parent theme author URL', 'woocommerce' ),
 							'type'        => 'string',
 							'format'      => 'uri',
 							'context'     => array( 'view', 'edit' ),
@@ -363,12 +363,12 @@ class WC_REST_System_Status_Controller extends WC_REST_Controller {
 					'context'     => array( 'view', 'edit' ),
 					'properties'  => array(
 						'api_enabled' => array(
-							'description' => __( 'REST API Enabled?', 'woocommerce' ),
+							'description' => __( 'REST API enabled?', 'woocommerce' ),
 							'type'        => 'boolean',
 							'context'     => array( 'view', 'edit' ),
 						),
 						'force_ssl' => array(
-							'description' => __( 'SSL Forced?', 'woocommerce' ),
+							'description' => __( 'SSL forced?', 'woocommerce' ),
 							'type'        => 'boolean',
 							'context'     => array( 'view', 'edit' ),
 						),
@@ -378,44 +378,44 @@ class WC_REST_System_Status_Controller extends WC_REST_Controller {
 							'context'     => array( 'view', 'edit' ),
 						),
 						'currency_symbol' => array(
-							'description' => __( 'Currency Symbol', 'woocommerce' ),
+							'description' => __( 'Currency symbol', 'woocommerce' ),
 							'type'        => 'string',
 							'context'     => array( 'view', 'edit' ),
 						),
 						'currency_position' => array(
-							'description' => __( 'Currency Position', 'woocommerce' ),
+							'description' => __( 'Currency position', 'woocommerce' ),
 							'type'        => 'string',
 							'context'     => array( 'view', 'edit' ),
 						),
 						'thousand_separator' => array(
-							'description' => __( 'Thousand Separator', 'woocommerce' ),
+							'description' => __( 'Thousand separator', 'woocommerce' ),
 							'type'        => 'string',
 							'context'     => array( 'view', 'edit' ),
 						),
 						'decimal_separator' => array(
-							'description' => __( 'Decimal Separator', 'woocommerce' ),
+							'description' => __( 'Decimal separator', 'woocommerce' ),
 							'type'        => 'string',
 							'context'     => array( 'view', 'edit' ),
 						),
 						'number_of_decimals' => array(
-							'description' => __( 'Number of Decimals', 'woocommerce' ),
+							'description' => __( 'Number of decimals', 'woocommerce' ),
 							'type'        => 'integer',
 							'context'     => array( 'view', 'edit' ),
 						),
 						'geolocation_enabled' => array(
-							'description' => __( 'Geolocation Enabled?', 'woocommerce' ),
+							'description' => __( 'Geolocation enabled?', 'woocommerce' ),
 							'type'        => 'boolean',
 							'context'     => array( 'view', 'edit' ),
 						),
 						'taxonomies' => array(
-							'description' => __( 'Taxonomy Terms for Product/Order Statuses', 'woocommerce' ),
+							'description' => __( 'Taxonomy terms for product/order statuses', 'woocommerce' ),
 							'type'        => 'array',
 							'context'     => array( 'view', 'edit' ),
 						),
 					),
 				),
 				'pages' => array(
-					'description' => __( 'WooCommerce Pages', 'woocommerce' ),
+					'description' => __( 'WooCommerce pages', 'woocommerce' ),
 					'type'        => 'array',
 					'context'     => array( 'view', 'edit' ),
 				),
@@ -746,7 +746,7 @@ class WC_REST_System_Status_Controller extends WC_REST_Controller {
 	public function get_pages() {
 		// WC pages to check against
 		$check_pages = array(
-			_x( 'Shop Base', 'Page setting', 'woocommerce' ) => array(
+			_x( 'Shop base', 'Page setting', 'woocommerce' ) => array(
 				'option'    => 'woocommerce_shop_page_id',
 				'shortcode' => '',
 			),
@@ -758,7 +758,7 @@ class WC_REST_System_Status_Controller extends WC_REST_Controller {
 				'option'    => 'woocommerce_checkout_page_id',
 				'shortcode' => '[' . apply_filters( 'woocommerce_checkout_shortcode_tag', 'woocommerce_checkout' ) . ']',
 			),
-			_x( 'My Account', 'Page setting', 'woocommerce' ) => array(
+			_x( 'My account', 'Page setting', 'woocommerce' ) => array(
 				'option'    => 'woocommerce_myaccount_page_id',
 				'shortcode' => '[' . apply_filters( 'woocommerce_my_account_shortcode_tag', 'woocommerce_my_account' ) . ']',
 			),
diff --git a/includes/api/class-wc-rest-system-status-tools-controller.php b/includes/api/class-wc-rest-system-status-tools-controller.php
index a5a5df66112..661944719da 100644
--- a/includes/api/class-wc-rest-system-status-tools-controller.php
+++ b/includes/api/class-wc-rest-system-status-tools-controller.php
@@ -112,17 +112,17 @@ class WC_REST_System_Status_Tools_Controller extends WC_REST_Controller {
 	public function get_tools() {
 		$tools = array(
 			'clear_transients' => array(
-				'name'    => __( 'WC Transients', 'woocommerce' ),
+				'name'    => __( 'WC transients', 'woocommerce' ),
 				'button'  => __( 'Clear transients', 'woocommerce' ),
 				'desc'    => __( 'This tool will clear the product/shop transients cache.', 'woocommerce' ),
 			),
 			'clear_expired_transients' => array(
-				'name'    => __( 'Expired Transients', 'woocommerce' ),
+				'name'    => __( 'Expired transients', 'woocommerce' ),
 				'button'  => __( 'Clear expired transients', 'woocommerce' ),
 				'desc'    => __( 'This tool will clear ALL expired transients from WordPress.', 'woocommerce' ),
 			),
 			'delete_orphaned_variations' => array(
-                'name'      => __( 'Orphaned Variations', 'woocommerce' ),
+                'name'      => __( 'Orphaned variations', 'woocommerce' ),
                 'button'    => __( 'Delete orphaned variations', 'woocommerce' ),
                 'desc'      => __( 'This tool will delete all variations which have no parent.', 'woocommerce' ),
             ),
@@ -137,12 +137,12 @@ class WC_REST_System_Status_Tools_Controller extends WC_REST_Controller {
 				'desc'    => __( 'This tool will reset the admin, customer and shop_manager roles to default. Use this if your users cannot access all of the WooCommerce admin pages.', 'woocommerce' ),
 			),
 			'clear_sessions' => array(
-				'name'    => __( 'Customer Sessions', 'woocommerce' ),
+				'name'    => __( 'Customer sessions', 'woocommerce' ),
 				'button'  => __( 'Clear all sessions', 'woocommerce' ),
 				'desc'    => __( '<strong class="red">Warning:</strong> This tool will delete all customer session data from the database, including any current live carts.', 'woocommerce' ),
 			),
 			'install_pages' => array(
-				'name'    => __( 'Install WooCommerce Pages', 'woocommerce' ),
+				'name'    => __( 'Install WooCommerce pages', 'woocommerce' ),
 				'button'  => __( 'Install pages', 'woocommerce' ),
 				'desc'    => __( '<strong class="red">Note:</strong> This tool will install all the missing WooCommerce pages. Pages already defined and set up will not be replaced.', 'woocommerce' ),
 			),
@@ -152,7 +152,7 @@ class WC_REST_System_Status_Tools_Controller extends WC_REST_Controller {
 				'desc'    => __( '<strong class="red">Note:</strong> This option will delete ALL of your tax rates, use with caution.', 'woocommerce' ),
 			),
 			'reset_tracking' => array(
-				'name'    => __( 'Reset Usage Tracking Settings', 'woocommerce' ),
+				'name'    => __( 'Reset usage tracking settings', 'woocommerce' ),
 				'button'  => __( 'Reset usage tracking settings', 'woocommerce' ),
 				'desc'    => __( 'This will reset your usage tracking settings, causing it to show the opt-in banner again and not sending any data.', 'woocommerce' ),
 			),
@@ -353,7 +353,7 @@ class WC_REST_System_Status_Tools_Controller extends WC_REST_Controller {
 				wc_delete_product_transients();
 				wc_delete_shop_order_transients();
 				WC_Cache_Helper::get_transient_version( 'shipping', true );
-				$message = __( 'Product Transients Cleared', 'woocommerce' );
+				$message = __( 'Product transients cleared', 'woocommerce' );
 			break;
 			case 'clear_expired_transients' :
 				/*
@@ -377,7 +377,7 @@ class WC_REST_System_Status_Tools_Controller extends WC_REST_Controller {
 					AND b.option_value < %d";
 				$rows2 = $wpdb->query( $wpdb->prepare( $sql, $wpdb->esc_like( '_site_transient_' ) . '%', $wpdb->esc_like( '_site_transient_timeout_' ) . '%', time() ) );
 
-				$message = sprintf( __( '%d Transients Rows Cleared', 'woocommerce' ), $rows + $rows2 );
+				$message = sprintf( __( '%d transients rows cleared', 'woocommerce' ), $rows + $rows2 );
 			break;
 			case 'delete_orphaned_variations' :
 				/**
@@ -387,7 +387,7 @@ class WC_REST_System_Status_Tools_Controller extends WC_REST_Controller {
 					FROM {$wpdb->posts} products
 					LEFT JOIN {$wpdb->posts} wp ON wp.ID = products.post_parent
 					WHERE wp.ID IS NULL AND products.post_type = 'product_variation';" ) );
-				$message = sprintf( __( '%d Orphaned Variations Deleted', 'woocommerce' ), $result );
+				$message = sprintf( __( '%d orphaned variations deleted', 'woocommerce' ), $result );
 			break;
 			case 'reset_roles' :
 				// Remove then re-add caps and roles
diff --git a/includes/api/class-wc-rest-tax-classes-controller.php b/includes/api/class-wc-rest-tax-classes-controller.php
index 8b13a774e92..f29b01099e7 100644
--- a/includes/api/class-wc-rest-tax-classes-controller.php
+++ b/includes/api/class-wc-rest-tax-classes-controller.php
@@ -126,7 +126,7 @@ class WC_REST_Tax_Classes_Controller extends WC_REST_Controller {
 		// Add standard class.
 		$tax_classes[] = array(
 			'slug' => 'standard',
-			'name' => __( 'Standard Rate', 'woocommerce' ),
+			'name' => __( 'Standard rate', 'woocommerce' ),
 		);
 
 		$classes = WC_Tax::get_tax_classes();
diff --git a/includes/api/legacy/v1/class-wc-api-authentication.php b/includes/api/legacy/v1/class-wc-api-authentication.php
index 1b8e4c1f151..15eb42cadbd 100644
--- a/includes/api/legacy/v1/class-wc-api-authentication.php
+++ b/includes/api/legacy/v1/class-wc-api-authentication.php
@@ -90,7 +90,7 @@ class WC_API_Authentication {
 
 		} else {
 
-			throw new Exception( __( 'Consumer Key is missing.', 'woocommerce' ), 404 );
+			throw new Exception( __( 'Consumer key is missing.', 'woocommerce' ), 404 );
 		}
 
 		// Get consumer secret
@@ -106,13 +106,13 @@ class WC_API_Authentication {
 
 		} else {
 
-			throw new Exception( __( 'Consumer Secret is missing.', 'woocommerce' ), 404 );
+			throw new Exception( __( 'Consumer secret is missing.', 'woocommerce' ), 404 );
 		}
 
 		$keys = $this->get_keys_by_consumer_key( $consumer_key );
 
 		if ( ! $this->is_consumer_secret_valid( $keys['consumer_secret'], $consumer_secret ) ) {
-			throw new Exception( __( 'Consumer Secret is invalid.', 'woocommerce' ), 401 );
+			throw new Exception( __( 'Consumer secret is invalid.', 'woocommerce' ), 401 );
 		}
 
 		return $keys;
@@ -180,7 +180,7 @@ class WC_API_Authentication {
 		", $consumer_key ), ARRAY_A );
 
 		if ( empty( $keys ) ) {
-			throw new Exception( __( 'Consumer Key is invalid.', 'woocommerce' ), 401 );
+			throw new Exception( __( 'Consumer key is invalid.', 'woocommerce' ), 401 );
 		}
 
 		return $keys;
@@ -248,7 +248,7 @@ class WC_API_Authentication {
 
 		// Sort parameters
 		if ( ! uksort( $params, 'strcmp' ) ) {
-			throw new Exception( __( 'Invalid Signature - failed to sort parameters.', 'woocommerce' ), 401 );
+			throw new Exception( __( 'Invalid signature - failed to sort parameters.', 'woocommerce' ), 401 );
 		}
 
 		// Form query string
@@ -262,7 +262,7 @@ class WC_API_Authentication {
 		$string_to_sign = $http_method . '&' . $base_request_uri . '&' . $query_string;
 
 		if ( 'HMAC-SHA1' !== $params['oauth_signature_method'] && 'HMAC-SHA256' !== $params['oauth_signature_method'] ) {
-			throw new Exception( __( 'Invalid Signature - signature method is invalid.', 'woocommerce' ), 401 );
+			throw new Exception( __( 'Invalid signature - signature method is invalid.', 'woocommerce' ), 401 );
 		}
 
 		$hash_algorithm = strtolower( str_replace( 'HMAC-', '', $params['oauth_signature_method'] ) );
@@ -270,7 +270,7 @@ class WC_API_Authentication {
 		$signature = base64_encode( hash_hmac( $hash_algorithm, $string_to_sign, $keys['consumer_secret'], true ) );
 
 		if ( ! hash_equals( $signature, $consumer_signature ) ) {
-			throw new Exception( __( 'Invalid Signature - provided signature does not match.', 'woocommerce' ), 401 );
+			throw new Exception( __( 'Invalid signature - provided signature does not match.', 'woocommerce' ), 401 );
 		}
 	}
 
diff --git a/includes/api/legacy/v2/class-wc-api-authentication.php b/includes/api/legacy/v2/class-wc-api-authentication.php
index f8c74098441..b58b1403512 100644
--- a/includes/api/legacy/v2/class-wc-api-authentication.php
+++ b/includes/api/legacy/v2/class-wc-api-authentication.php
@@ -90,7 +90,7 @@ class WC_API_Authentication {
 
 		} else {
 
-			throw new Exception( __( 'Consumer Key is missing.', 'woocommerce' ), 404 );
+			throw new Exception( __( 'Consumer key is missing.', 'woocommerce' ), 404 );
 		}
 
 		// Get consumer secret
@@ -106,13 +106,13 @@ class WC_API_Authentication {
 
 		} else {
 
-			throw new Exception( __( 'Consumer Secret is missing.', 'woocommerce' ), 404 );
+			throw new Exception( __( 'Consumer secret is missing.', 'woocommerce' ), 404 );
 		}
 
 		$keys = $this->get_keys_by_consumer_key( $consumer_key );
 
 		if ( ! $this->is_consumer_secret_valid( $keys['consumer_secret'], $consumer_secret ) ) {
-			throw new Exception( __( 'Consumer Secret is invalid.', 'woocommerce' ), 401 );
+			throw new Exception( __( 'Consumer secret is invalid.', 'woocommerce' ), 401 );
 		}
 
 		return $keys;
@@ -180,7 +180,7 @@ class WC_API_Authentication {
 		", $consumer_key ), ARRAY_A );
 
 		if ( empty( $keys ) ) {
-			throw new Exception( __( 'Consumer Key is invalid.', 'woocommerce' ), 401 );
+			throw new Exception( __( 'Consumer key is invalid.', 'woocommerce' ), 401 );
 		}
 
 		return $keys;
@@ -248,7 +248,7 @@ class WC_API_Authentication {
 
 		// Sort parameters
 		if ( ! uksort( $params, 'strcmp' ) ) {
-			throw new Exception( __( 'Invalid Signature - failed to sort parameters.', 'woocommerce' ), 401 );
+			throw new Exception( __( 'Invalid signature - failed to sort parameters.', 'woocommerce' ), 401 );
 		}
 
 		// Form query string
@@ -262,7 +262,7 @@ class WC_API_Authentication {
 		$string_to_sign = $http_method . '&' . $base_request_uri . '&' . $query_string;
 
 		if ( 'HMAC-SHA1' !== $params['oauth_signature_method'] && 'HMAC-SHA256' !== $params['oauth_signature_method'] ) {
-			throw new Exception( __( 'Invalid Signature - signature method is invalid.', 'woocommerce' ), 401 );
+			throw new Exception( __( 'Invalid signature - signature method is invalid.', 'woocommerce' ), 401 );
 		}
 
 		$hash_algorithm = strtolower( str_replace( 'HMAC-', '', $params['oauth_signature_method'] ) );
@@ -270,7 +270,7 @@ class WC_API_Authentication {
 		$signature = base64_encode( hash_hmac( $hash_algorithm, $string_to_sign, $keys['consumer_secret'], true ) );
 
 		if ( ! hash_equals( $signature, $consumer_signature ) ) {
-			throw new Exception( __( 'Invalid Signature - provided signature does not match.', 'woocommerce' ), 401 );
+			throw new Exception( __( 'Invalid signature - provided signature does not match.', 'woocommerce' ), 401 );
 		}
 	}
 
diff --git a/includes/api/legacy/v3/class-wc-api-authentication.php b/includes/api/legacy/v3/class-wc-api-authentication.php
index 7a1e353cf5a..835aff9b816 100644
--- a/includes/api/legacy/v3/class-wc-api-authentication.php
+++ b/includes/api/legacy/v3/class-wc-api-authentication.php
@@ -80,7 +80,7 @@ class WC_API_Authentication {
 			$keys = $this->get_keys_by_consumer_key( $params['consumer_key'] );
 
 			if ( ! $this->is_consumer_secret_valid( $keys['consumer_secret'], $params['consumer_secret'] ) ) {
-				throw new Exception( __( 'Consumer Secret is invalid.', 'woocommerce' ), 401 );
+				throw new Exception( __( 'Consumer secret is invalid.', 'woocommerce' ), 401 );
 			}
 
 			return $keys;
@@ -176,7 +176,7 @@ class WC_API_Authentication {
 		", $consumer_key ), ARRAY_A );
 
 		if ( empty( $keys ) ) {
-			throw new Exception( __( 'Consumer Key is invalid.', 'woocommerce' ), 401 );
+			throw new Exception( __( 'Consumer key is invalid.', 'woocommerce' ), 401 );
 		}
 
 		return $keys;
@@ -238,7 +238,7 @@ class WC_API_Authentication {
 
 		// Sort parameters
 		if ( ! uksort( $params, 'strcmp' ) ) {
-			throw new Exception( __( 'Invalid Signature - failed to sort parameters.', 'woocommerce' ), 401 );
+			throw new Exception( __( 'Invalid signature - failed to sort parameters.', 'woocommerce' ), 401 );
 		}
 
 		// Normalize parameter key/values
@@ -258,7 +258,7 @@ class WC_API_Authentication {
 		$string_to_sign = $http_method . '&' . $base_request_uri . '&' . $query_string;
 
 		if ( 'HMAC-SHA1' !== $params['oauth_signature_method'] && 'HMAC-SHA256' !== $params['oauth_signature_method'] ) {
-			throw new Exception( __( 'Invalid Signature - signature method is invalid.', 'woocommerce' ), 401 );
+			throw new Exception( __( 'Invalid signature - signature method is invalid.', 'woocommerce' ), 401 );
 		}
 
 		$hash_algorithm = strtolower( str_replace( 'HMAC-', '', $params['oauth_signature_method'] ) );
@@ -267,7 +267,7 @@ class WC_API_Authentication {
 		$signature = base64_encode( hash_hmac( $hash_algorithm, $string_to_sign, $secret, true ) );
 
 		if ( ! hash_equals( $signature, $consumer_signature ) ) {
-			throw new Exception( __( 'Invalid Signature - provided signature does not match.', 'woocommerce' ), 401 );
+			throw new Exception( __( 'Invalid signature - provided signature does not match.', 'woocommerce' ), 401 );
 		}
 	}
 
diff --git a/includes/api/legacy/v3/class-wc-api-taxes.php b/includes/api/legacy/v3/class-wc-api-taxes.php
index 751c14251b0..4ee48cdeb0e 100644
--- a/includes/api/legacy/v3/class-wc-api-taxes.php
+++ b/includes/api/legacy/v3/class-wc-api-taxes.php
@@ -531,7 +531,7 @@ class WC_API_Taxes extends WC_API_Resource {
 			// Add standard class
 			$tax_classes[] = array(
 				'slug' => 'standard',
-				'name' => __( 'Standard Rate', 'woocommerce' ),
+				'name' => __( 'Standard rate', 'woocommerce' ),
 			);
 
 			$classes = WC_Tax::get_tax_classes();
diff --git a/includes/class-wc-ajax.php b/includes/class-wc-ajax.php
index 3301125a5b6..17a77c182b6 100644
--- a/includes/class-wc-ajax.php
+++ b/includes/class-wc-ajax.php
@@ -2144,7 +2144,7 @@ class WC_AJAX {
 				$data['consumer_key']    = $consumer_key;
 				$data['consumer_secret'] = $consumer_secret;
 				$data['message']         = __( 'API Key generated successfully. Make sure to copy your new API keys now. You won\'t be able to see it again!', 'woocommerce' );
-				$data['revoke_url']      = '<a style="color: #a00; text-decoration: none;" href="' . esc_url( wp_nonce_url( add_query_arg( array( 'revoke-key' => $key_id ), admin_url( 'admin.php?page=wc-settings&tab=api&section=keys' ) ), 'revoke' ) ) . '">' . __( 'Revoke Key', 'woocommerce' ) . '</a>';
+				$data['revoke_url']      = '<a style="color: #a00; text-decoration: none;" href="' . esc_url( wp_nonce_url( add_query_arg( array( 'revoke-key' => $key_id ), admin_url( 'admin.php?page=wc-settings&tab=api&section=keys' ) ), 'revoke' ) ) . '">' . __( 'Revoke key', 'woocommerce' ) . '</a>';
 			}
 
 			wp_send_json_success( $data );
diff --git a/includes/class-wc-auth.php b/includes/class-wc-auth.php
index a165c6628cd..b293a504bef 100644
--- a/includes/class-wc-auth.php
+++ b/includes/class-wc-auth.php
@@ -372,7 +372,7 @@ class WC_Auth {
 		} catch ( Exception $e ) {
 			$this->maybe_delete_key( $consumer_data );
 
-			wp_die( sprintf( __( 'Error: %s.', 'woocommerce' ), $e->getMessage() ), __( 'Access Denied', 'woocommerce' ), array( 'response' => 401 ) );
+			wp_die( sprintf( __( 'Error: %s.', 'woocommerce' ), $e->getMessage() ), __( 'Access denied', 'woocommerce' ), array( 'response' => 401 ) );
 		}
 	}
 
diff --git a/includes/class-wc-cart.php b/includes/class-wc-cart.php
index 2b458e508ee..c247369b9eb 100644
--- a/includes/class-wc-cart.php
+++ b/includes/class-wc-cart.php
@@ -922,7 +922,7 @@ class WC_Cart {
 				$in_cart_quantity = $cart_item_key ? $this->cart_contents[ $cart_item_key ]['quantity'] : 0;
 
 				if ( $in_cart_quantity > 0 ) {
-					throw new Exception( sprintf( '<a href="%s" class="button wc-forward">%s</a> %s', wc_get_cart_url(), __( 'View Cart', 'woocommerce' ), sprintf( __( 'You cannot add another &quot;%s&quot; to your cart.', 'woocommerce' ), $product_data->get_title() ) ) );
+					throw new Exception( sprintf( '<a href="%s" class="button wc-forward">%s</a> %s', wc_get_cart_url(), __( 'View cart', 'woocommerce' ), sprintf( __( 'You cannot add another &quot;%s&quot; to your cart.', 'woocommerce' ), $product_data->get_title() ) ) );
 				}
 			}
 
@@ -957,7 +957,7 @@ class WC_Cart {
 					throw new Exception( sprintf(
 						'<a href="%s" class="button wc-forward">%s</a> %s',
 						wc_get_cart_url(),
-						__( 'View Cart', 'woocommerce' ),
+						__( 'View cart', 'woocommerce' ),
 						sprintf( __( 'You cannot add that amount to the cart &mdash; we have %1$s in stock and you already have %2$s in your cart.', 'woocommerce' ), $product_data->get_stock_quantity(), $check_qty )
 					) );
 				}
diff --git a/includes/class-wc-checkout.php b/includes/class-wc-checkout.php
index d0004e4f02f..c5ad02e43a9 100644
--- a/includes/class-wc-checkout.php
+++ b/includes/class-wc-checkout.php
@@ -122,7 +122,7 @@ class WC_Checkout {
 			'order_comments' => array(
 				'type' => 'textarea',
 				'class' => array( 'notes' ),
-				'label' => __( 'Order Notes', 'woocommerce' ),
+				'label' => __( 'Order notes', 'woocommerce' ),
 				'placeholder' => _x( 'Notes about your order, e.g. special notes for delivery.', 'placeholder', 'woocommerce' ),
 			),
 		);
diff --git a/includes/class-wc-countries.php b/includes/class-wc-countries.php
index 45553bfa6e3..27ddc1247eb 100644
--- a/includes/class-wc-countries.php
+++ b/includes/class-wc-countries.php
@@ -544,21 +544,21 @@ class WC_Countries {
 	public function get_default_address_fields() {
 		$fields = array(
 			'first_name' => array(
-				'label'        => __( 'First Name', 'woocommerce' ),
+				'label'        => __( 'First name', 'woocommerce' ),
 				'required'     => true,
 				'class'        => array( 'form-row-first' ),
 				'autocomplete' => 'given-name',
 				'autofocus'    => true,
 			),
 			'last_name' => array(
-				'label'        => __( 'Last Name', 'woocommerce' ),
+				'label'        => __( 'Last name', 'woocommerce' ),
 				'required'     => true,
 				'class'        => array( 'form-row-last' ),
 				'clear'        => true,
 				'autocomplete' => 'family-name',
 			),
 			'company' => array(
-				'label'        => __( 'Company Name', 'woocommerce' ),
+				'label'        => __( 'Company name', 'woocommerce' ),
 				'class'        => array( 'form-row-wide' ),
 				'autocomplete' => 'organization',
 			),
@@ -1013,7 +1013,7 @@ class WC_Countries {
 			// Add email and phone after company or last
 			if ( 'billing_' === $type && ( 'company' === $key || ( ! array_key_exists( 'company', $fields ) && end( $keys ) === $key ) ) ) {
 				$address_fields['billing_email'] = array(
-					'label'        => __( 'Email Address', 'woocommerce' ),
+					'label'        => __( 'Email address', 'woocommerce' ),
 					'required'     => true,
 					'type'         => 'email',
 					'class'        => array( 'form-row-first' ),
diff --git a/includes/class-wc-emails.php b/includes/class-wc-emails.php
index baa9f96100b..4df766bd9a7 100644
--- a/includes/class-wc-emails.php
+++ b/includes/class-wc-emails.php
@@ -459,7 +459,7 @@ class WC_Emails {
 
 		if ( $order->get_billing_email() ) {
 			$fields['billing_email'] = array(
-				'label' => __( 'Email Address', 'woocommerce' ),
+				'label' => __( 'Email address', 'woocommerce' ),
 				'value' => wptexturize( $order->get_billing_email() ),
 			);
 	    }
@@ -553,7 +553,7 @@ class WC_Emails {
 			return;
 		}
 
-		$subject = sprintf( '[%s] %s', $this->get_blogname(), __( 'Product Backorder', 'woocommerce' ) );
+		$subject = sprintf( '[%s] %s', $this->get_blogname(), __( 'Product backorder', 'woocommerce' ) );
 		$message = sprintf( __( '%1$s units of %2$s have been backordered in order #%3$s.', 'woocommerce' ), $quantity, html_entity_decode( strip_tags( $product->get_formatted_name() ), ENT_QUOTES, get_bloginfo( 'charset' ) ), $order->get_order_number() );
 
 		wp_mail(
diff --git a/includes/class-wc-embed.php b/includes/class-wc-embed.php
index 5ee9049f4f7..6f5c2e158f8 100644
--- a/includes/class-wc-embed.php
+++ b/includes/class-wc-embed.php
@@ -106,7 +106,7 @@ class WC_Embed {
 		$button   = '<a href="%s" class="wp-embed-more wc-embed-button">%s</a>';
 
 		if ( $_product->is_type( 'simple' ) && $_product->is_purchasable() && $_product->is_in_stock() ) {
-			$buttons[] = sprintf( $button, esc_url( add_query_arg( 'add-to-cart', get_the_ID(), wc_get_cart_url() ) ), esc_html__( 'Buy Now', 'woocommerce' ) );
+			$buttons[] = sprintf( $button, esc_url( add_query_arg( 'add-to-cart', get_the_ID(), wc_get_cart_url() ) ), esc_html__( 'Buy now', 'woocommerce' ) );
 		}
 
 		$buttons[] = sprintf( $button, get_the_permalink(), esc_html__( 'Read more', 'woocommerce' ) );
diff --git a/includes/class-wc-form-handler.php b/includes/class-wc-form-handler.php
index 91011c5666b..8ec8493e139 100644
--- a/includes/class-wc-form-handler.php
+++ b/includes/class-wc-form-handler.php
@@ -192,9 +192,9 @@ class WC_Form_Handler {
 
 		// Handle required fields
 		$required_fields = apply_filters( 'woocommerce_save_account_details_required_fields', array(
-			'account_first_name' => __( 'First Name', 'woocommerce' ),
-			'account_last_name'  => __( 'Last Name', 'woocommerce' ),
-			'account_email'      => __( 'Email Address', 'woocommerce' ),
+			'account_first_name' => __( 'First name', 'woocommerce' ),
+			'account_last_name'  => __( 'Last name', 'woocommerce' ),
+			'account_email'      => __( 'Email address', 'woocommerce' ),
 		) );
 
 		foreach ( $required_fields as $field_key => $field_name ) {
diff --git a/includes/class-wc-frontend-scripts.php b/includes/class-wc-frontend-scripts.php
index 0bd7cf94de8..b7c0779eb27 100644
--- a/includes/class-wc-frontend-scripts.php
+++ b/includes/class-wc-frontend-scripts.php
@@ -309,7 +309,7 @@ class WC_Frontend_Scripts {
 				return array(
 					'ajax_url'                => WC()->ajax_url(),
 					'wc_ajax_url'             => WC_AJAX::get_endpoint( "%%endpoint%%" ),
-					'i18n_view_cart'          => esc_attr__( 'View Cart', 'woocommerce' ),
+					'i18n_view_cart'          => esc_attr__( 'View cart', 'woocommerce' ),
 					'cart_url'                => apply_filters( 'woocommerce_add_to_cart_redirect', wc_get_cart_url() ),
 					'is_cart'                 => is_cart(),
 					'cart_redirect_after_add' => get_option( 'woocommerce_cart_redirect_after_add' ),
diff --git a/includes/class-wc-install.php b/includes/class-wc-install.php
index 9f1ba36a1f3..5d720dd5e01 100644
--- a/includes/class-wc-install.php
+++ b/includes/class-wc-install.php
@@ -310,7 +310,7 @@ class WC_Install {
 			),
 			'myaccount' => array(
 				'name'    => _x( 'my-account', 'Page slug', 'woocommerce' ),
-				'title'   => _x( 'My Account', 'Page title', 'woocommerce' ),
+				'title'   => _x( 'My account', 'Page title', 'woocommerce' ),
 				'content' => '[' . apply_filters( 'woocommerce_my_account_shortcode_tag', 'woocommerce_my_account' ) . ']',
 			),
 		) );
@@ -613,7 +613,7 @@ CREATE TABLE {$wpdb->prefix}woocommerce_termmeta (
 		) );
 
 		// Shop manager role
-		add_role( 'shop_manager', __( 'Shop Manager', 'woocommerce' ), array(
+		add_role( 'shop_manager', __( 'Shop manager', 'woocommerce' ), array(
 			'level_9'                => true,
 			'level_8'                => true,
 			'level_7'                => true,
@@ -840,7 +840,7 @@ CREATE TABLE {$wpdb->prefix}woocommerce_termmeta (
 	 */
 	public static function plugin_action_links( $links ) {
 		$action_links = array(
-			'settings' => '<a href="' . admin_url( 'admin.php?page=wc-settings' ) . '" title="' . esc_attr( __( 'View WooCommerce Settings', 'woocommerce' ) ) . '">' . __( 'Settings', 'woocommerce' ) . '</a>',
+			'settings' => '<a href="' . admin_url( 'admin.php?page=wc-settings' ) . '" title="' . esc_attr( __( 'View WooCommerce settings', 'woocommerce' ) ) . '">' . __( 'Settings', 'woocommerce' ) . '</a>',
 		);
 
 		return array_merge( $action_links, $links );
@@ -856,9 +856,9 @@ CREATE TABLE {$wpdb->prefix}woocommerce_termmeta (
 	public static function plugin_row_meta( $links, $file ) {
 		if ( WC_PLUGIN_BASENAME == $file ) {
 			$row_meta = array(
-				'docs'    => '<a href="' . esc_url( apply_filters( 'woocommerce_docs_url', 'https://docs.woocommerce.com/documentation/plugins/woocommerce/' ) ) . '" title="' . esc_attr( __( 'View WooCommerce Documentation', 'woocommerce' ) ) . '">' . __( 'Docs', 'woocommerce' ) . '</a>',
-				'apidocs' => '<a href="' . esc_url( apply_filters( 'woocommerce_apidocs_url', 'https://docs.woocommerce.com/wc-apidocs/' ) ) . '" title="' . esc_attr( __( 'View WooCommerce API Docs', 'woocommerce' ) ) . '">' . __( 'API Docs', 'woocommerce' ) . '</a>',
-				'support' => '<a href="' . esc_url( apply_filters( 'woocommerce_support_url', 'https://woocommerce.com/my-account/tickets/' ) ) . '" title="' . esc_attr( __( 'Visit Premium Customer Support Forum', 'woocommerce' ) ) . '">' . __( 'Premium Support', 'woocommerce' ) . '</a>',
+				'docs'    => '<a href="' . esc_url( apply_filters( 'woocommerce_docs_url', 'https://docs.woocommerce.com/documentation/plugins/woocommerce/' ) ) . '" title="' . esc_attr( __( 'View WooCommerce documentation', 'woocommerce' ) ) . '">' . __( 'Docs', 'woocommerce' ) . '</a>',
+				'apidocs' => '<a href="' . esc_url( apply_filters( 'woocommerce_apidocs_url', 'https://docs.woocommerce.com/wc-apidocs/' ) ) . '" title="' . esc_attr( __( 'View WooCommerce API docs', 'woocommerce' ) ) . '">' . __( 'API docs', 'woocommerce' ) . '</a>',
+				'support' => '<a href="' . esc_url( apply_filters( 'woocommerce_support_url', 'https://woocommerce.com/my-account/tickets/' ) ) . '" title="' . esc_attr( __( 'Visit premium customer support', 'woocommerce' ) ) . '">' . __( 'Premium support', 'woocommerce' ) . '</a>',
 			);
 
 			return array_merge( $links, $row_meta );
diff --git a/includes/class-wc-post-types.php b/includes/class-wc-post-types.php
index 9b9ae1a120c..5f366836e03 100644
--- a/includes/class-wc-post-types.php
+++ b/includes/class-wc-post-types.php
@@ -62,17 +62,17 @@ class WC_Post_types {
 				'update_count_callback' => '_wc_term_recount',
 				'label'                 => __( 'Categories', 'woocommerce' ),
 				'labels' => array(
-						'name'              => __( 'Product Categories', 'woocommerce' ),
+						'name'              => __( 'Product categories', 'woocommerce' ),
 						'singular_name'     => __( 'Category', 'woocommerce' ),
 						'menu_name'         => _x( 'Categories', 'Admin menu name', 'woocommerce' ),
-						'search_items'      => __( 'Search Categories', 'woocommerce' ),
-						'all_items'         => __( 'All Categories', 'woocommerce' ),
-						'parent_item'       => __( 'Parent Category', 'woocommerce' ),
-						'parent_item_colon' => __( 'Parent Category:', 'woocommerce' ),
-						'edit_item'         => __( 'Edit Category', 'woocommerce' ),
-						'update_item'       => __( 'Update Category', 'woocommerce' ),
-						'add_new_item'      => __( 'Add New Category', 'woocommerce' ),
-						'new_item_name'     => __( 'New Category Name', 'woocommerce' ),
+						'search_items'      => __( 'Search categories', 'woocommerce' ),
+						'all_items'         => __( 'All categories', 'woocommerce' ),
+						'parent_item'       => __( 'Parent category', 'woocommerce' ),
+						'parent_item_colon' => __( 'Parent category:', 'woocommerce' ),
+						'edit_item'         => __( 'Edit category', 'woocommerce' ),
+						'update_item'       => __( 'Update category', 'woocommerce' ),
+						'add_new_item'      => __( 'Add new category', 'woocommerce' ),
+						'new_item_name'     => __( 'New category name', 'woocommerce' ),
 						'not_found'         => __( 'No categories found', 'woocommerce' ),
 					),
 				'show_ui'               => true,
@@ -96,20 +96,20 @@ class WC_Post_types {
 			apply_filters( 'woocommerce_taxonomy_args_product_tag', array(
 				'hierarchical'          => false,
 				'update_count_callback' => '_wc_term_recount',
-				'label'                 => __( 'Product Tags', 'woocommerce' ),
+				'label'                 => __( 'Product tags', 'woocommerce' ),
 				'labels'                => array(
-						'name'                       => __( 'Product Tags', 'woocommerce' ),
+						'name'                       => __( 'Product tags', 'woocommerce' ),
 						'singular_name'              => __( 'Tag', 'woocommerce' ),
 						'menu_name'                  => _x( 'Tags', 'Admin menu name', 'woocommerce' ),
-						'search_items'               => __( 'Search Tags', 'woocommerce' ),
-						'all_items'                  => __( 'All Tags', 'woocommerce' ),
-						'edit_item'                  => __( 'Edit Tag', 'woocommerce' ),
-						'update_item'                => __( 'Update Tag', 'woocommerce' ),
-						'add_new_item'               => __( 'Add New Tag', 'woocommerce' ),
-						'new_item_name'              => __( 'New Tag Name', 'woocommerce' ),
-						'popular_items'              => __( 'Popular Tags', 'woocommerce' ),
-						'separate_items_with_commas' => __( 'Separate Tags with commas', 'woocommerce' ),
-						'add_or_remove_items'        => __( 'Add or remove Tags', 'woocommerce' ),
+						'search_items'               => __( 'Search tags', 'woocommerce' ),
+						'all_items'                  => __( 'All tags', 'woocommerce' ),
+						'edit_item'                  => __( 'Edit tag', 'woocommerce' ),
+						'update_item'                => __( 'Update tag', 'woocommerce' ),
+						'add_new_item'               => __( 'Add new tag', 'woocommerce' ),
+						'new_item_name'              => __( 'New tag name', 'woocommerce' ),
+						'popular_items'              => __( 'Popular tags', 'woocommerce' ),
+						'separate_items_with_commas' => __( 'Separate tags with commas', 'woocommerce' ),
+						'add_or_remove_items'        => __( 'Add or remove tags', 'woocommerce' ),
 						'choose_from_most_used'      => __( 'Choose from the most used tags', 'woocommerce' ),
 						'not_found'                  => __( 'No tags found', 'woocommerce' ),
 					),
@@ -133,19 +133,19 @@ class WC_Post_types {
 			apply_filters( 'woocommerce_taxonomy_args_product_shipping_class', array(
 				'hierarchical'          => false,
 				'update_count_callback' => '_update_post_term_count',
-				'label'                 => __( 'Shipping Classes', 'woocommerce' ),
+				'label'                 => __( 'Shipping classes', 'woocommerce' ),
 				'labels' => array(
-						'name'              => __( 'Product Shipping Classes', 'woocommerce' ),
-						'singular_name'     => __( 'Shipping Class', 'woocommerce' ),
-						'menu_name'         => _x( 'Shipping Classes', 'Admin menu name', 'woocommerce' ),
-						'search_items'      => __( 'Search Shipping Classes', 'woocommerce' ),
-						'all_items'         => __( 'All Shipping Classes', 'woocommerce' ),
-						'parent_item'       => __( 'Parent Shipping Class', 'woocommerce' ),
-						'parent_item_colon' => __( 'Parent Shipping Class:', 'woocommerce' ),
-						'edit_item'         => __( 'Edit Shipping Class', 'woocommerce' ),
-						'update_item'       => __( 'Update Shipping Class', 'woocommerce' ),
-						'add_new_item'      => __( 'Add New Shipping Class', 'woocommerce' ),
-						'new_item_name'     => __( 'New Shipping Class Name', 'woocommerce' ),
+						'name'              => __( 'Product shipping classes', 'woocommerce' ),
+						'singular_name'     => __( 'Shipping class', 'woocommerce' ),
+						'menu_name'         => _x( 'Shipping classes', 'Admin menu name', 'woocommerce' ),
+						'search_items'      => __( 'Search shipping classes', 'woocommerce' ),
+						'all_items'         => __( 'All shipping classes', 'woocommerce' ),
+						'parent_item'       => __( 'Parent shipping class', 'woocommerce' ),
+						'parent_item_colon' => __( 'Parent shipping class:', 'woocommerce' ),
+						'edit_item'         => __( 'Edit shipping class', 'woocommerce' ),
+						'update_item'       => __( 'Update shipping class', 'woocommerce' ),
+						'add_new_item'      => __( 'Add new shipping class', 'woocommerce' ),
+						'new_item_name'     => __( 'New shipping class Name', 'woocommerce' ),
 					),
 				'show_ui'               => false,
 				'show_in_quick_edit'    => false,
@@ -183,7 +183,7 @@ class WC_Post_types {
 								'parent_item_colon' => sprintf( __( 'Parent %s:', 'woocommerce' ), $label ),
 								'edit_item'         => sprintf( __( 'Edit %s', 'woocommerce' ), $label ),
 								'update_item'       => sprintf( __( 'Update %s', 'woocommerce' ), $label ),
-								'add_new_item'      => sprintf( __( 'Add New %s', 'woocommerce' ), $label ),
+								'add_new_item'      => sprintf( __( 'Add new %s', 'woocommerce' ), $label ),
 								'new_item_name'     => sprintf( __( 'New %s', 'woocommerce' ), $label ),
 								'not_found'         => sprintf( __( 'No &quot;%s&quot; found', 'woocommerce' ), $label ),
 							),
@@ -241,18 +241,18 @@ class WC_Post_types {
 							'name'                  => __( 'Products', 'woocommerce' ),
 							'singular_name'         => __( 'Product', 'woocommerce' ),
 							'menu_name'             => _x( 'Products', 'Admin menu name', 'woocommerce' ),
-							'add_new'               => __( 'Add Product', 'woocommerce' ),
-							'add_new_item'          => __( 'Add New Product', 'woocommerce' ),
+							'add_new'               => __( 'Add product', 'woocommerce' ),
+							'add_new_item'          => __( 'Add new product', 'woocommerce' ),
 							'edit'                  => __( 'Edit', 'woocommerce' ),
-							'edit_item'             => __( 'Edit Product', 'woocommerce' ),
-							'new_item'              => __( 'New Product', 'woocommerce' ),
-							'view'                  => __( 'View Product', 'woocommerce' ),
-							'view_item'             => __( 'View Product', 'woocommerce' ),
-							'search_items'          => __( 'Search Products', 'woocommerce' ),
-							'not_found'             => __( 'No Products found', 'woocommerce' ),
-							'not_found_in_trash'    => __( 'No Products found in trash', 'woocommerce' ),
-							'parent'                => __( 'Parent Product', 'woocommerce' ),
-							'featured_image'        => __( 'Product Image', 'woocommerce' ),
+							'edit_item'             => __( 'Edit product', 'woocommerce' ),
+							'new_item'              => __( 'New product', 'woocommerce' ),
+							'view'                  => __( 'View product', 'woocommerce' ),
+							'view_item'             => __( 'View product', 'woocommerce' ),
+							'search_items'          => __( 'Search products', 'woocommerce' ),
+							'not_found'             => __( 'No products found', 'woocommerce' ),
+							'not_found_in_trash'    => __( 'No products found in trash', 'woocommerce' ),
+							'parent'                => __( 'Parent product', 'woocommerce' ),
+							'featured_image'        => __( 'Product image', 'woocommerce' ),
 							'set_featured_image'    => __( 'Set product image', 'woocommerce' ),
 							'remove_featured_image' => __( 'Remove product image', 'woocommerce' ),
 							'use_featured_image'    => __( 'Use as product image', 'woocommerce' ),
@@ -298,17 +298,17 @@ class WC_Post_types {
 					'labels'              => array(
 							'name'                  => __( 'Orders', 'woocommerce' ),
 							'singular_name'         => _x( 'Order', 'shop_order post type singular name', 'woocommerce' ),
-							'add_new'               => __( 'Add Order', 'woocommerce' ),
-							'add_new_item'          => __( 'Add New Order', 'woocommerce' ),
+							'add_new'               => __( 'Add order', 'woocommerce' ),
+							'add_new_item'          => __( 'Add new order', 'woocommerce' ),
 							'edit'                  => __( 'Edit', 'woocommerce' ),
-							'edit_item'             => __( 'Edit Order', 'woocommerce' ),
-							'new_item'              => __( 'New Order', 'woocommerce' ),
-							'view'                  => __( 'View Order', 'woocommerce' ),
-							'view_item'             => __( 'View Order', 'woocommerce' ),
-							'search_items'          => __( 'Search Orders', 'woocommerce' ),
-							'not_found'             => __( 'No Orders found', 'woocommerce' ),
-							'not_found_in_trash'    => __( 'No Orders found in trash', 'woocommerce' ),
-							'parent'                => __( 'Parent Orders', 'woocommerce' ),
+							'edit_item'             => __( 'Edit order', 'woocommerce' ),
+							'new_item'              => __( 'New order', 'woocommerce' ),
+							'view'                  => __( 'View order', 'woocommerce' ),
+							'view_item'             => __( 'View order', 'woocommerce' ),
+							'search_items'          => __( 'Search orders', 'woocommerce' ),
+							'not_found'             => __( 'No orders found', 'woocommerce' ),
+							'not_found_in_trash'    => __( 'No orders found in trash', 'woocommerce' ),
+							'parent'                => __( 'Parent orders', 'woocommerce' ),
 							'menu_name'             => _x( 'Orders', 'Admin menu name', 'woocommerce' ),
 							'filter_items_list'     => __( 'Filter orders', 'woocommerce' ),
 							'items_list_navigation' => __( 'Orders navigation', 'woocommerce' ),
@@ -360,17 +360,17 @@ class WC_Post_types {
 								'name'                  => __( 'Coupons', 'woocommerce' ),
 								'singular_name'         => __( 'Coupon', 'woocommerce' ),
 								'menu_name'             => _x( 'Coupons', 'Admin menu name', 'woocommerce' ),
-								'add_new'               => __( 'Add Coupon', 'woocommerce' ),
-								'add_new_item'          => __( 'Add New Coupon', 'woocommerce' ),
+								'add_new'               => __( 'Add coupon', 'woocommerce' ),
+								'add_new_item'          => __( 'Add new coupon', 'woocommerce' ),
 								'edit'                  => __( 'Edit', 'woocommerce' ),
-								'edit_item'             => __( 'Edit Coupon', 'woocommerce' ),
-								'new_item'              => __( 'New Coupon', 'woocommerce' ),
-								'view'                  => __( 'View Coupons', 'woocommerce' ),
-								'view_item'             => __( 'View Coupon', 'woocommerce' ),
-								'search_items'          => __( 'Search Coupons', 'woocommerce' ),
-								'not_found'             => __( 'No Coupons found', 'woocommerce' ),
-								'not_found_in_trash'    => __( 'No Coupons found in trash', 'woocommerce' ),
-								'parent'                => __( 'Parent Coupon', 'woocommerce' ),
+								'edit_item'             => __( 'Edit coupon', 'woocommerce' ),
+								'new_item'              => __( 'New coupon', 'woocommerce' ),
+								'view'                  => __( 'View coupons', 'woocommerce' ),
+								'view_item'             => __( 'View coupon', 'woocommerce' ),
+								'search_items'          => __( 'Search coupons', 'woocommerce' ),
+								'not_found'             => __( 'No coupons found', 'woocommerce' ),
+								'not_found_in_trash'    => __( 'No coupons found in trash', 'woocommerce' ),
+								'parent'                => __( 'Parent coupon', 'woocommerce' ),
 								'filter_items_list'     => __( 'Filter coupons', 'woocommerce' ),
 								'items_list_navigation' => __( 'Coupons navigation', 'woocommerce' ),
 								'items_list'            => __( 'Coupons list', 'woocommerce' ),
@@ -401,17 +401,17 @@ class WC_Post_types {
 						'name'               => __( 'Webhooks', 'woocommerce' ),
 						'singular_name'      => __( 'Webhook', 'woocommerce' ),
 						'menu_name'          => _x( 'Webhooks', 'Admin menu name', 'woocommerce' ),
-						'add_new'            => __( 'Add Webhook', 'woocommerce' ),
-						'add_new_item'       => __( 'Add New Webhook', 'woocommerce' ),
+						'add_new'            => __( 'Add webhook', 'woocommerce' ),
+						'add_new_item'       => __( 'Add new webhook', 'woocommerce' ),
 						'edit'               => __( 'Edit', 'woocommerce' ),
-						'edit_item'          => __( 'Edit Webhook', 'woocommerce' ),
-						'new_item'           => __( 'New Webhook', 'woocommerce' ),
-						'view'               => __( 'View Webhooks', 'woocommerce' ),
-						'view_item'          => __( 'View Webhook', 'woocommerce' ),
-						'search_items'       => __( 'Search Webhooks', 'woocommerce' ),
-						'not_found'          => __( 'No Webhooks found', 'woocommerce' ),
-						'not_found_in_trash' => __( 'No Webhooks found in trash', 'woocommerce' ),
-						'parent'             => __( 'Parent Webhook', 'woocommerce' ),
+						'edit_item'          => __( 'Edit webhook', 'woocommerce' ),
+						'new_item'           => __( 'New webhook', 'woocommerce' ),
+						'view'               => __( 'View webhooks', 'woocommerce' ),
+						'view_item'          => __( 'View webhook', 'woocommerce' ),
+						'search_items'       => __( 'Search webhooks', 'woocommerce' ),
+						'not_found'          => __( 'No webhooks found', 'woocommerce' ),
+						'not_found_in_trash' => __( 'No webhooks found in trash', 'woocommerce' ),
+						'parent'             => __( 'Parent webhook', 'woocommerce' ),
 					),
 					'public'              => false,
 					'show_ui'             => true,
@@ -439,12 +439,12 @@ class WC_Post_types {
 		$order_statuses = apply_filters( 'woocommerce_register_shop_order_post_statuses',
 			array(
 				'wc-pending'    => array(
-					'label'                     => _x( 'Pending Payment', 'Order status', 'woocommerce' ),
+					'label'                     => _x( 'Pending payment', 'Order status', 'woocommerce' ),
 					'public'                    => false,
 					'exclude_from_search'       => false,
 					'show_in_admin_all_list'    => true,
 					'show_in_admin_status_list' => true,
-					'label_count'               => _n_noop( 'Pending Payment <span class="count">(%s)</span>', 'Pending Payment <span class="count">(%s)</span>', 'woocommerce' ),
+					'label_count'               => _n_noop( 'Pending payment <span class="count">(%s)</span>', 'Pending payment <span class="count">(%s)</span>', 'woocommerce' ),
 				),
 				'wc-processing' => array(
 					'label'                     => _x( 'Processing', 'Order status', 'woocommerce' ),
@@ -455,12 +455,12 @@ class WC_Post_types {
 					'label_count'               => _n_noop( 'Processing <span class="count">(%s)</span>', 'Processing <span class="count">(%s)</span>', 'woocommerce' ),
 				),
 				'wc-on-hold'    => array(
-					'label'                     => _x( 'On Hold', 'Order status', 'woocommerce' ),
+					'label'                     => _x( 'On hold', 'Order status', 'woocommerce' ),
 					'public'                    => false,
 					'exclude_from_search'       => false,
 					'show_in_admin_all_list'    => true,
 					'show_in_admin_status_list' => true,
-					'label_count'               => _n_noop( 'On Hold <span class="count">(%s)</span>', 'On Hold <span class="count">(%s)</span>', 'woocommerce' ),
+					'label_count'               => _n_noop( 'On hold <span class="count">(%s)</span>', 'On hold <span class="count">(%s)</span>', 'woocommerce' ),
 				),
 				'wc-completed'  => array(
 					'label'                     => _x( 'Completed', 'Order status', 'woocommerce' ),
diff --git a/includes/class-wc-query.php b/includes/class-wc-query.php
index 5f5d014a00e..56ed8f9da33 100644
--- a/includes/class-wc-query.php
+++ b/includes/class-wc-query.php
@@ -88,10 +88,10 @@ class WC_Query {
 
 		switch ( $endpoint ) {
 			case 'order-pay' :
-				$title = __( 'Pay for Order', 'woocommerce' );
+				$title = __( 'Pay for order', 'woocommerce' );
 			break;
 			case 'order-received' :
-				$title = __( 'Order Received', 'woocommerce' );
+				$title = __( 'Order received', 'woocommerce' );
 			break;
 			case 'orders' :
 				if ( ! empty( $wp->query_vars['orders'] ) ) {
@@ -108,19 +108,19 @@ class WC_Query {
 				$title = __( 'Downloads', 'woocommerce' );
 			break;
 			case 'edit-account' :
-				$title = __( 'Account Details', 'woocommerce' );
+				$title = __( 'Account details', 'woocommerce' );
 			break;
 			case 'edit-address' :
 				$title = __( 'Addresses', 'woocommerce' );
 			break;
 			case 'payment-methods' :
-				$title = __( 'Payment Methods', 'woocommerce' );
+				$title = __( 'Payment methods', 'woocommerce' );
 			break;
 			case 'add-payment-method' :
-				$title = __( 'Add Payment Method', 'woocommerce' );
+				$title = __( 'Add payment method', 'woocommerce' );
 			break;
 			case 'lost-password' :
-				$title = __( 'Lost Password', 'woocommerce' );
+				$title = __( 'Lost password', 'woocommerce' );
 			break;
 			default :
 				$title = apply_filters( 'woocommerce_endpoint_' . $endpoint . '_title', '' );
diff --git a/includes/cli/class-wc-cli-tax.php b/includes/cli/class-wc-cli-tax.php
index 4a90f749f74..2b64c6373a7 100644
--- a/includes/cli/class-wc-cli-tax.php
+++ b/includes/cli/class-wc-cli-tax.php
@@ -431,7 +431,7 @@ class WC_CLI_Tax extends WC_CLI_Command {
 		// Add standard class
 		$items[] = array(
 			'slug' => 'standard',
-			'name' => __( 'Standard Rate', 'woocommerce' ),
+			'name' => __( 'Standard rate', 'woocommerce' ),
 		);
 
 		$classes = WC_Tax::get_tax_classes();
diff --git a/includes/emails/class-wc-email-cancelled-order.php b/includes/emails/class-wc-email-cancelled-order.php
index dd0c6a54b9f..a43039014ce 100644
--- a/includes/emails/class-wc-email-cancelled-order.php
+++ b/includes/emails/class-wc-email-cancelled-order.php
@@ -122,7 +122,7 @@ class WC_Email_Cancelled_Order extends WC_Email {
 				'desc_tip'      => true,
 			),
 			'heading' => array(
-				'title'         => __( 'Email Heading', 'woocommerce' ),
+				'title'         => __( 'Email heading', 'woocommerce' ),
 				'type'          => 'text',
 				'description'   => sprintf( __( 'This controls the main heading contained within the email notification. Leave blank to use the default heading: <code>%s</code>.', 'woocommerce' ), $this->heading ),
 				'placeholder'   => '',
@@ -130,7 +130,7 @@ class WC_Email_Cancelled_Order extends WC_Email {
 				'desc_tip'      => true,
 			),
 			'email_type' => array(
-				'title'         => __( 'Email Type', 'woocommerce' ),
+				'title'         => __( 'Email type', 'woocommerce' ),
 				'type'          => 'select',
 				'description'   => __( 'Choose which format of email to send.', 'woocommerce' ),
 				'default'       => 'html',
diff --git a/includes/emails/class-wc-email-customer-completed-order.php b/includes/emails/class-wc-email-customer-completed-order.php
index ed1f34f3bb6..71a666f150c 100644
--- a/includes/emails/class-wc-email-customer-completed-order.php
+++ b/includes/emails/class-wc-email-customer-completed-order.php
@@ -150,7 +150,7 @@ class WC_Email_Customer_Completed_Order extends WC_Email {
 				'desc_tip'      => true,
 			),
 			'heading' => array(
-				'title'         => __( 'Email Heading', 'woocommerce' ),
+				'title'         => __( 'Email heading', 'woocommerce' ),
 				'type'          => 'text',
 				'description'   => sprintf( __( 'Defaults to <code>%s</code>', 'woocommerce' ), $this->heading ),
 				'placeholder'   => '',
@@ -166,7 +166,7 @@ class WC_Email_Customer_Completed_Order extends WC_Email {
 				'desc_tip'      => true,
 			),
 			'heading_downloadable' => array(
-				'title'         => __( 'Email Heading (downloadable)', 'woocommerce' ),
+				'title'         => __( 'Email heading (downloadable)', 'woocommerce' ),
 				'type'          => 'text',
 				'description'   => sprintf( __( 'Defaults to <code>%s</code>', 'woocommerce' ), $this->heading_downloadable ),
 				'placeholder'   => '',
@@ -174,7 +174,7 @@ class WC_Email_Customer_Completed_Order extends WC_Email {
 				'desc_tip'      => true,
 			),
 			'email_type' => array(
-				'title'         => __( 'Email Type', 'woocommerce' ),
+				'title'         => __( 'Email type', 'woocommerce' ),
 				'type'          => 'select',
 				'description'   => __( 'Choose which format of email to send.', 'woocommerce' ),
 				'default'       => 'html',
diff --git a/includes/emails/class-wc-email-customer-invoice.php b/includes/emails/class-wc-email-customer-invoice.php
index fc5dd8b967e..20f5d605f7e 100644
--- a/includes/emails/class-wc-email-customer-invoice.php
+++ b/includes/emails/class-wc-email-customer-invoice.php
@@ -155,7 +155,7 @@ class WC_Email_Customer_Invoice extends WC_Email {
 	public function init_form_fields() {
 		$this->form_fields = array(
 			'subject' => array(
-				'title'         => __( 'Email Subject', 'woocommerce' ),
+				'title'         => __( 'Email subject', 'woocommerce' ),
 				'type'          => 'text',
 				'description'   => sprintf( __( 'Defaults to <code>%s</code>', 'woocommerce' ), $this->subject ),
 				'placeholder'   => '',
@@ -163,7 +163,7 @@ class WC_Email_Customer_Invoice extends WC_Email {
 				'desc_tip'      => true,
 			),
 			'heading' => array(
-				'title'         => __( 'Email Heading', 'woocommerce' ),
+				'title'         => __( 'Email heading', 'woocommerce' ),
 				'type'          => 'text',
 				'description'   => sprintf( __( 'Defaults to <code>%s</code>', 'woocommerce' ), $this->heading ),
 				'placeholder'   => '',
@@ -171,7 +171,7 @@ class WC_Email_Customer_Invoice extends WC_Email {
 				'desc_tip'      => true,
 			),
 			'subject_paid' => array(
-				'title'         => __( 'Email Subject (paid)', 'woocommerce' ),
+				'title'         => __( 'Email subject (paid)', 'woocommerce' ),
 				'type'          => 'text',
 				'description'   => sprintf( __( 'Defaults to <code>%s</code>', 'woocommerce' ), $this->subject_paid ),
 				'placeholder'   => '',
@@ -179,7 +179,7 @@ class WC_Email_Customer_Invoice extends WC_Email {
 				'desc_tip'      => true,
 			),
 			'heading_paid' => array(
-				'title'         => __( 'Email Heading (paid)', 'woocommerce' ),
+				'title'         => __( 'Email heading (paid)', 'woocommerce' ),
 				'type'          => 'text',
 				'description'   => sprintf( __( 'Defaults to <code>%s</code>', 'woocommerce' ), $this->heading_paid ),
 				'placeholder'   => '',
@@ -187,7 +187,7 @@ class WC_Email_Customer_Invoice extends WC_Email {
 				'desc_tip'      => true,
 			),
 			'email_type' => array(
-				'title'         => __( 'Email Type', 'woocommerce' ),
+				'title'         => __( 'Email type', 'woocommerce' ),
 				'type'          => 'select',
 				'description'   => __( 'Choose which format of email to send.', 'woocommerce' ),
 				'default'       => 'html',
diff --git a/includes/emails/class-wc-email-customer-refunded-order.php b/includes/emails/class-wc-email-customer-refunded-order.php
index 965060ac1a0..02e9b2fb603 100644
--- a/includes/emails/class-wc-email-customer-refunded-order.php
+++ b/includes/emails/class-wc-email-customer-refunded-order.php
@@ -65,7 +65,7 @@ class WC_Email_Customer_Refunded_Order extends WC_Email {
 
 		if ( $partial_refund ) {
 			$this->id             = 'customer_partially_refunded_order';
-			$this->title          = __( 'Partially Refunded order', 'woocommerce' );
+			$this->title          = __( 'Partially refunded order', 'woocommerce' );
 			$this->description    = __( 'Order partially refunded emails are sent to customers when their orders are partially refunded.', 'woocommerce' );
 			$this->heading        = $this->heading_partial;
 			$this->subject        = $this->subject_partial;
@@ -200,7 +200,7 @@ class WC_Email_Customer_Refunded_Order extends WC_Email {
 				'default' => 'yes',
 			),
 			'subject_full' => array(
-				'title'       => __( 'Full Refund Subject', 'woocommerce' ),
+				'title'       => __( 'Full refund subject', 'woocommerce' ),
 				'type'        => 'text',
 				'description' => sprintf( __( 'Defaults to <code>%s</code>', 'woocommerce' ), $this->subject_full ),
 				'placeholder' => '',
@@ -208,7 +208,7 @@ class WC_Email_Customer_Refunded_Order extends WC_Email {
 				'desc_tip'    => true,
 			),
 			'subject_partial' => array(
-				'title'       => __( 'Partial Refund Subject', 'woocommerce' ),
+				'title'       => __( 'Partial refund subject', 'woocommerce' ),
 				'type'        => 'text',
 				'description' => sprintf( __( 'Defaults to <code>%s</code>', 'woocommerce' ), $this->subject_partial ),
 				'placeholder' => '',
@@ -216,7 +216,7 @@ class WC_Email_Customer_Refunded_Order extends WC_Email {
 				'desc_tip'    => true,
 			),
 			'heading_full' => array(
-				'title'       => __( 'Full Refund Email Heading', 'woocommerce' ),
+				'title'       => __( 'Full refund email heading', 'woocommerce' ),
 				'type'        => 'text',
 				'description' => sprintf( __( 'Defaults to <code>%s</code>', 'woocommerce' ), $this->heading_full ),
 				'placeholder' => '',
@@ -224,7 +224,7 @@ class WC_Email_Customer_Refunded_Order extends WC_Email {
 				'desc_tip'    => true,
 			),
 			'heading_partial' => array(
-				'title'       => __( 'Partial Refund Email Heading', 'woocommerce' ),
+				'title'       => __( 'Partial refund email heading', 'woocommerce' ),
 				'type'        => 'text',
 				'description' => sprintf( __( 'Defaults to <code>%s</code>', 'woocommerce' ), $this->heading_partial ),
 				'placeholder' => '',
@@ -232,7 +232,7 @@ class WC_Email_Customer_Refunded_Order extends WC_Email {
 				'desc_tip'    => true,
 			),
 			'email_type' => array(
-				'title'       => __( 'Email Type', 'woocommerce' ),
+				'title'       => __( 'Email type', 'woocommerce' ),
 				'type'        => 'select',
 				'description' => __( 'Choose which format of email to send.', 'woocommerce' ),
 				'default'     => 'html',
diff --git a/includes/emails/class-wc-email-customer-reset-password.php b/includes/emails/class-wc-email-customer-reset-password.php
index b6b6d0cee4d..ebd8468d6a2 100644
--- a/includes/emails/class-wc-email-customer-reset-password.php
+++ b/includes/emails/class-wc-email-customer-reset-password.php
@@ -46,15 +46,15 @@ class WC_Email_Customer_Reset_Password extends WC_Email {
 	public function __construct() {
 
 		$this->id               = 'customer_reset_password';
-		$this->title            = __( 'Reset Password', 'woocommerce' );
+		$this->title            = __( 'Reset password', 'woocommerce' );
 		$this->description      = __( 'Customer "reset password" emails are sent when customers reset their passwords.', 'woocommerce' );
 		$this->customer_email   = true;
 
 		$this->template_html    = 'emails/customer-reset-password.php';
 		$this->template_plain   = 'emails/plain/customer-reset-password.php';
 
-		$this->subject          = __( 'Password Reset for {site_title}', 'woocommerce' );
-		$this->heading          = __( 'Password Reset Instructions', 'woocommerce' );
+		$this->subject          = __( 'Password reset for {site_title}', 'woocommerce' );
+		$this->heading          = __( 'Password reset instructions', 'woocommerce' );
 
 		// Trigger
 		add_action( 'woocommerce_reset_password_notification', array( $this, 'trigger' ), 10, 2 );
diff --git a/includes/emails/class-wc-email-failed-order.php b/includes/emails/class-wc-email-failed-order.php
index dabc78ea92f..195275bf541 100644
--- a/includes/emails/class-wc-email-failed-order.php
+++ b/includes/emails/class-wc-email-failed-order.php
@@ -122,7 +122,7 @@ class WC_Email_Failed_Order extends WC_Email {
 				'desc_tip'      => true,
 			),
 			'heading' => array(
-				'title'         => __( 'Email Heading', 'woocommerce' ),
+				'title'         => __( 'Email heading', 'woocommerce' ),
 				'type'          => 'text',
 				'description'   => sprintf( __( 'This controls the main heading contained within the email notification. Leave blank to use the default heading: <code>%s</code>.', 'woocommerce' ), $this->heading ),
 				'placeholder'   => '',
@@ -130,7 +130,7 @@ class WC_Email_Failed_Order extends WC_Email {
 				'desc_tip'      => true,
 			),
 			'email_type' => array(
-				'title'         => __( 'Email Type', 'woocommerce' ),
+				'title'         => __( 'Email type', 'woocommerce' ),
 				'type'          => 'select',
 				'description'   => __( 'Choose which format of email to send.', 'woocommerce' ),
 				'default'       => 'html',
diff --git a/includes/emails/class-wc-email-new-order.php b/includes/emails/class-wc-email-new-order.php
index 023221f1b8e..887a1addc1c 100644
--- a/includes/emails/class-wc-email-new-order.php
+++ b/includes/emails/class-wc-email-new-order.php
@@ -127,7 +127,7 @@ class WC_Email_New_Order extends WC_Email {
 				'desc_tip'      => true,
 			),
 			'heading' => array(
-				'title'         => __( 'Email Heading', 'woocommerce' ),
+				'title'         => __( 'Email heading', 'woocommerce' ),
 				'type'          => 'text',
 				'description'   => sprintf( __( 'This controls the main heading contained within the email notification. Leave blank to use the default heading: <code>%s</code>.', 'woocommerce' ), $this->heading ),
 				'placeholder'   => '',
@@ -135,7 +135,7 @@ class WC_Email_New_Order extends WC_Email {
 				'desc_tip'      => true,
 			),
 			'email_type' => array(
-				'title'         => __( 'Email Type', 'woocommerce' ),
+				'title'         => __( 'Email type', 'woocommerce' ),
 				'type'          => 'select',
 				'description'   => __( 'Choose which format of email to send.', 'woocommerce' ),
 				'default'       => 'html',
diff --git a/includes/emails/class-wc-email.php b/includes/emails/class-wc-email.php
index 7ee3384ca1f..a22f04072ab 100644
--- a/includes/emails/class-wc-email.php
+++ b/includes/emails/class-wc-email.php
@@ -489,7 +489,7 @@ class WC_Email extends WC_Settings_API {
 				'default'     => 'yes',
 			),
 			'subject'         => array(
-				'title'       => __( 'Email Subject', 'woocommerce' ),
+				'title'       => __( 'Email subject', 'woocommerce' ),
 				'type'        => 'text',
 				'description' => sprintf( __( 'Defaults to <code>%s</code>', 'woocommerce' ), $this->subject ),
 				'placeholder' => '',
@@ -497,7 +497,7 @@ class WC_Email extends WC_Settings_API {
 				'desc_tip'    => true,
 			),
 			'heading'         => array(
-				'title'       => __( 'Email Heading', 'woocommerce' ),
+				'title'       => __( 'Email heading', 'woocommerce' ),
 				'type'        => 'text',
 				'description' => sprintf( __( 'Defaults to <code>%s</code>', 'woocommerce' ), $this->heading ),
 				'placeholder' => '',
@@ -505,7 +505,7 @@ class WC_Email extends WC_Settings_API {
 				'desc_tip'    => true,
 			),
 			'email_type'      => array(
-				'title'       => __( 'Email Type', 'woocommerce' ),
+				'title'       => __( 'Email type', 'woocommerce' ),
 				'type'        => 'select',
 				'description' => __( 'Choose which format of email to send.', 'woocommerce' ),
 				'default'     => 'html',
@@ -711,7 +711,7 @@ class WC_Email extends WC_Settings_API {
 		// Do admin actions.
 		$this->admin_actions();
 		?>
-		<h2><?php echo esc_html( $this->get_title() ); ?> <?php wc_back_link( __( 'Return to Emails', 'woocommerce' ), admin_url( 'admin.php?page=wc-settings&tab=email' ) ); ?></h2>
+		<h2><?php echo esc_html( $this->get_title() ); ?> <?php wc_back_link( __( 'Return to emails', 'woocommerce' ), admin_url( 'admin.php?page=wc-settings&tab=email' ) ); ?></h2>
 
 		<?php echo wpautop( wp_kses_post( $this->get_description() ) ); ?>
 
diff --git a/includes/gateways/bacs/class-wc-gateway-bacs.php b/includes/gateways/bacs/class-wc-gateway-bacs.php
index e08de3192f2..69c0d73b9b3 100644
--- a/includes/gateways/bacs/class-wc-gateway-bacs.php
+++ b/includes/gateways/bacs/class-wc-gateway-bacs.php
@@ -72,14 +72,14 @@ class WC_Gateway_BACS extends WC_Payment_Gateway {
 			'enabled' => array(
 				'title'   => __( 'Enable/Disable', 'woocommerce' ),
 				'type'    => 'checkbox',
-				'label'   => __( 'Enable Bank Transfer', 'woocommerce' ),
+				'label'   => __( 'Enable bank transfer', 'woocommerce' ),
 				'default' => 'no',
 			),
 			'title' => array(
 				'title'       => __( 'Title', 'woocommerce' ),
 				'type'        => 'text',
 				'description' => __( 'This controls the title which the user sees during checkout.', 'woocommerce' ),
-				'default'     => __( 'Direct Bank Transfer', 'woocommerce' ),
+				'default'     => __( 'Direct bank transfer', 'woocommerce' ),
 				'desc_tip'    => true,
 			),
 			'description' => array(
@@ -116,19 +116,19 @@ class WC_Gateway_BACS extends WC_Payment_Gateway {
 		$locale		= $this->get_country_locale();
 
 		// Get sortcode label in the $locale array and use appropriate one
-		$sortcode = isset( $locale[ $country ]['sortcode']['label'] ) ? $locale[ $country ]['sortcode']['label'] : __( 'Sort Code', 'woocommerce' );
+		$sortcode = isset( $locale[ $country ]['sortcode']['label'] ) ? $locale[ $country ]['sortcode']['label'] : __( 'Sort code', 'woocommerce' );
 
 		?>
 		<tr valign="top">
-			<th scope="row" class="titledesc"><?php _e( 'Account Details', 'woocommerce' ); ?>:</th>
+			<th scope="row" class="titledesc"><?php _e( 'Account details', 'woocommerce' ); ?>:</th>
 			<td class="forminp" id="bacs_accounts">
 				<table class="widefat wc_input_table sortable" cellspacing="0">
 					<thead>
 						<tr>
 							<th class="sort">&nbsp;</th>
-							<th><?php _e( 'Account Name', 'woocommerce' ); ?></th>
-							<th><?php _e( 'Account Number', 'woocommerce' ); ?></th>
-							<th><?php _e( 'Bank Name', 'woocommerce' ); ?></th>
+							<th><?php _e( 'Account name', 'woocommerce' ); ?></th>
+							<th><?php _e( 'Account number', 'woocommerce' ); ?></th>
+							<th><?php _e( 'Bank name', 'woocommerce' ); ?></th>
 							<th><?php echo $sortcode; ?></th>
 							<th><?php _e( 'IBAN', 'woocommerce' ); ?></th>
 							<th><?php _e( 'BIC / Swift', 'woocommerce' ); ?></th>
@@ -156,7 +156,7 @@ class WC_Gateway_BACS extends WC_Payment_Gateway {
 					</tbody>
 					<tfoot>
 						<tr>
-							<th colspan="7"><a href="#" class="add button"><?php _e( '+ Add Account', 'woocommerce' ); ?></a> <a href="#" class="remove_rows button"><?php _e( 'Remove selected account(s)', 'woocommerce' ); ?></a></th>
+							<th colspan="7"><a href="#" class="add button"><?php _e( '+ Add account', 'woocommerce' ); ?></a> <a href="#" class="remove_rows button"><?php _e( 'Remove selected account(s)', 'woocommerce' ); ?></a></th>
 						</tr>
 					</tfoot>
 				</table>
@@ -274,12 +274,12 @@ class WC_Gateway_BACS extends WC_Payment_Gateway {
 		$locale		= $this->get_country_locale();
 
 		// Get sortcode label in the $locale array and use appropriate one
-		$sortcode = isset( $locale[ $country ]['sortcode']['label'] ) ? $locale[ $country ]['sortcode']['label'] : __( 'Sort Code', 'woocommerce' );
+		$sortcode = isset( $locale[ $country ]['sortcode']['label'] ) ? $locale[ $country ]['sortcode']['label'] : __( 'Sort code', 'woocommerce' );
 
 		$bacs_accounts = apply_filters( 'woocommerce_bacs_accounts', $this->account_details );
 
 		if ( ! empty( $bacs_accounts ) ) {
-			echo '<h2 class="wc-bacs-bank-details-heading">' . __( 'Our Bank Details', 'woocommerce' ) . '</h2>' . PHP_EOL;
+			echo '<h2 class="wc-bacs-bank-details-heading">' . __( 'Our bank details', 'woocommerce' ) . '</h2>' . PHP_EOL;
 
 			foreach ( $bacs_accounts as $bacs_account ) {
 
@@ -294,7 +294,7 @@ class WC_Gateway_BACS extends WC_Payment_Gateway {
 				// BACS account fields shown on the thanks page and in emails
 				$account_fields = apply_filters( 'woocommerce_bacs_account_fields', array(
 					'account_number' => array(
-						'label' => __( 'Account Number', 'woocommerce' ),
+						'label' => __( 'Account number', 'woocommerce' ),
 						'value' => $bacs_account->account_number,
 					),
 					'sort_code'     => array(
@@ -368,7 +368,7 @@ class WC_Gateway_BACS extends WC_Payment_Gateway {
 				),
 				'CA' => array(
 					'sortcode'	=> array(
-						'label'		=> __( 'Bank Transit Number', 'woocommerce' ),
+						'label'		=> __( 'Bank transit number', 'woocommerce' ),
 					),
 				),
 				'IN' => array(
@@ -378,27 +378,27 @@ class WC_Gateway_BACS extends WC_Payment_Gateway {
 				),
 				'IT' => array(
 					'sortcode'	=> array(
-						'label'		=> __( 'Branch Sort', 'woocommerce' ),
+						'label'		=> __( 'Branch sort', 'woocommerce' ),
 					),
 				),
 				'NZ' => array(
 					'sortcode'	=> array(
-						'label'		=> __( 'Bank Code', 'woocommerce' ),
+						'label'		=> __( 'Bank code', 'woocommerce' ),
 					),
 				),
 				'SE' => array(
 					'sortcode'	=> array(
-						'label'		=> __( 'Bank Code', 'woocommerce' ),
+						'label'		=> __( 'Bank code', 'woocommerce' ),
 					),
 				),
 				'US' => array(
 					'sortcode'	=> array(
-						'label'		=> __( 'Routing Number', 'woocommerce' ),
+						'label'		=> __( 'Routing number', 'woocommerce' ),
 					),
 				),
 				'ZA' => array(
 					'sortcode'	=> array(
-						'label'		=> __( 'Branch Code', 'woocommerce' ),
+						'label'		=> __( 'Branch code', 'woocommerce' ),
 					),
 				),
 			) );
diff --git a/includes/gateways/cheque/class-wc-gateway-cheque.php b/includes/gateways/cheque/class-wc-gateway-cheque.php
index 1e6be3f3cd2..9ac24043c41 100644
--- a/includes/gateways/cheque/class-wc-gateway-cheque.php
+++ b/includes/gateways/cheque/class-wc-gateway-cheque.php
@@ -24,7 +24,7 @@ class WC_Gateway_Cheque extends WC_Payment_Gateway {
 		$this->id                 = 'cheque';
 		$this->icon               = apply_filters( 'woocommerce_cheque_icon', '' );
 		$this->has_fields         = false;
-		$this->method_title       = _x( 'Check Payments', 'Check payment method', 'woocommerce' );
+		$this->method_title       = _x( 'Check payments', 'Check payment method', 'woocommerce' );
 		$this->method_description = __( 'Allows check payments. Why would you take checks in this day and age? Well you probably wouldn\'t but it does allow you to make test purchases for testing order emails and the \'success\' pages etc.', 'woocommerce' );
 
 		// Load the settings.
@@ -53,14 +53,14 @@ class WC_Gateway_Cheque extends WC_Payment_Gateway {
 			'enabled' => array(
 				'title'   => __( 'Enable/Disable', 'woocommerce' ),
 				'type'    => 'checkbox',
-				'label'   => __( 'Enable Check Payments', 'woocommerce' ),
+				'label'   => __( 'Enable check payments', 'woocommerce' ),
 				'default' => 'yes',
 			),
 			'title' => array(
 				'title'       => __( 'Title', 'woocommerce' ),
 				'type'        => 'text',
 				'description' => __( 'This controls the title which the user sees during checkout.', 'woocommerce' ),
-				'default'     => _x( 'Check Payments', 'Check payment method', 'woocommerce' ),
+				'default'     => _x( 'Check payments', 'Check payment method', 'woocommerce' ),
 				'desc_tip'    => true,
 			),
 			'description' => array(
diff --git a/includes/gateways/class-wc-payment-gateway-cc.php b/includes/gateways/class-wc-payment-gateway-cc.php
index 2b0964c64bb..cfaa9efb990 100644
--- a/includes/gateways/class-wc-payment-gateway-cc.php
+++ b/includes/gateways/class-wc-payment-gateway-cc.php
@@ -51,13 +51,13 @@ class WC_Payment_Gateway_CC extends WC_Payment_Gateway {
 		$fields = array();
 
 		$cvc_field = '<p class="form-row form-row-last">
-			<label for="' . esc_attr( $this->id ) . '-card-cvc">' . __( 'Card Code', 'woocommerce' ) . ' <span class="required">*</span></label>
+			<label for="' . esc_attr( $this->id ) . '-card-cvc">' . __( 'Card code', 'woocommerce' ) . ' <span class="required">*</span></label>
 			<input id="' . esc_attr( $this->id ) . '-card-cvc" class="input-text wc-credit-card-form-card-cvc" inputmode="numeric" autocomplete="off" autocorrect="no" autocapitalize="no" spellcheck="no" type="tel" maxlength="4" placeholder="' . esc_attr__( 'CVC', 'woocommerce' ) . '" ' . $this->field_name( 'card-cvc' ) . ' style="width:100px" />
 		</p>';
 
 		$default_fields = array(
 			'card-number-field' => '<p class="form-row form-row-wide">
-				<label for="' . esc_attr( $this->id ) . '-card-number">' . __( 'Card Number', 'woocommerce' ) . ' <span class="required">*</span></label>
+				<label for="' . esc_attr( $this->id ) . '-card-number">' . __( 'Card number', 'woocommerce' ) . ' <span class="required">*</span></label>
 				<input id="' . esc_attr( $this->id ) . '-card-number" class="input-text wc-credit-card-form-card-number" inputmode="numeric" autocomplete="cc-number" autocorrect="no" autocapitalize="no" spellcheck="no" type="tel" placeholder="&bull;&bull;&bull;&bull; &bull;&bull;&bull;&bull; &bull;&bull;&bull;&bull; &bull;&bull;&bull;&bull;" ' . $this->field_name( 'card-number' ) . ' />
 			</p>',
 			'card-expiry-field' => '<p class="form-row form-row-first">
diff --git a/includes/gateways/class-wc-payment-gateway-echeck.php b/includes/gateways/class-wc-payment-gateway-echeck.php
index ced8e072b4a..6ee50d03490 100644
--- a/includes/gateways/class-wc-payment-gateway-echeck.php
+++ b/includes/gateways/class-wc-payment-gateway-echeck.php
@@ -37,11 +37,11 @@ class WC_Payment_Gateway_eCheck extends WC_Payment_Gateway {
 
 		$default_fields = array(
 			'routing-number' => '<p class="form-row form-row-first">
-				<label for="' . esc_attr( $this->id ) . '-routing-number">' . __( 'Routing Number', 'woocommerce' ) . ' <span class="required">*</span></label>
+				<label for="' . esc_attr( $this->id ) . '-routing-number">' . __( 'Routing number', 'woocommerce' ) . ' <span class="required">*</span></label>
 				<input id="' . esc_attr( $this->id ) . '-routing-number" class="input-text wc-echeck-form-routing-number" type="text" maxlength="9" autocomplete="off" placeholder="&bull;&bull;&bull;&bull;&bull;&bull;&bull;&bull;&bull;" name="' . esc_attr( $this->id ) . '-routing-number" />
 			</p>',
 			'account-number' => '<p class="form-row form-row-wide">
-				<label for="' . esc_attr( $this->id ) . '-account-number">' . __( 'Account Number', 'woocommerce' ) . ' <span class="required">*</span></label>
+				<label for="' . esc_attr( $this->id ) . '-account-number">' . __( 'Account number', 'woocommerce' ) . ' <span class="required">*</span></label>
 				<input id="' . esc_attr( $this->id ) . '-account-number" class="input-text wc-echeck-form-account-number" type="text" autocomplete="off" name="' . esc_attr( $this->id ) . '-account-number" maxlength="17" />
 			</p>',
 		);
diff --git a/includes/gateways/cod/class-wc-gateway-cod.php b/includes/gateways/cod/class-wc-gateway-cod.php
index 277b14f9f5c..516caa131cf 100644
--- a/includes/gateways/cod/class-wc-gateway-cod.php
+++ b/includes/gateways/cod/class-wc-gateway-cod.php
@@ -23,7 +23,7 @@ class WC_Gateway_COD extends WC_Payment_Gateway {
 	public function __construct() {
 		$this->id                 = 'cod';
 		$this->icon               = apply_filters( 'woocommerce_cod_icon', '' );
-		$this->method_title       = __( 'Cash on Delivery', 'woocommerce' );
+		$this->method_title       = __( 'Cash on delivery', 'woocommerce' );
 		$this->method_description = __( 'Have your customers pay with cash (or by other means) upon delivery.', 'woocommerce' );
 		$this->has_fields         = false;
 
@@ -58,7 +58,7 @@ class WC_Gateway_COD extends WC_Payment_Gateway {
 		$this->form_fields = array(
 			'enabled' => array(
 				'title'       => __( 'Enable/Disable', 'woocommerce' ),
-				'label'       => __( 'Enable Cash on Delivery', 'woocommerce' ),
+				'label'       => __( 'Enable cash on delivery', 'woocommerce' ),
 				'type'        => 'checkbox',
 				'description' => '',
 				'default'     => 'no',
@@ -67,7 +67,7 @@ class WC_Gateway_COD extends WC_Payment_Gateway {
 				'title'       => __( 'Title', 'woocommerce' ),
 				'type'        => 'text',
 				'description' => __( 'Payment method description that the customer will see on your checkout.', 'woocommerce' ),
-				'default'     => __( 'Cash on Delivery', 'woocommerce' ),
+				'default'     => __( 'Cash on delivery', 'woocommerce' ),
 				'desc_tip'    => true,
 			),
 			'description' => array(
diff --git a/includes/gateways/paypal/class-wc-gateway-paypal.php b/includes/gateways/paypal/class-wc-gateway-paypal.php
index 03510027374..5d78c1b26cb 100644
--- a/includes/gateways/paypal/class-wc-gateway-paypal.php
+++ b/includes/gateways/paypal/class-wc-gateway-paypal.php
@@ -34,7 +34,7 @@ class WC_Gateway_Paypal extends WC_Payment_Gateway {
 		$this->has_fields         = false;
 		$this->order_button_text  = __( 'Proceed to PayPal', 'woocommerce' );
 		$this->method_title       = __( 'PayPal', 'woocommerce' );
-		$this->method_description = sprintf( __( 'PayPal standard sends customers to PayPal to enter their payment information. PayPal IPN requires fsockopen/cURL support to update order statuses after payment. Check the %1$ssystem status%2$s page for more details.', 'woocommerce' ), '<a href="' . admin_url( 'admin.php?page=wc-status' ) . '">', '</a>' );
+		$this->method_description = sprintf( __( 'PayPal Standard sends customers to PayPal to enter their payment information. PayPal IPN requires fsockopen/cURL support to update order statuses after payment. Check the %1$ssystem status%2$s page for more details.', 'woocommerce' ), '<a href="' . admin_url( 'admin.php?page=wc-status' ) . '">', '</a>' );
 		$this->supports           = array(
 			'products',
 			'refunds',
@@ -94,7 +94,7 @@ class WC_Gateway_Paypal extends WC_Payment_Gateway {
 		$icon      = (array) $this->get_icon_image( WC()->countries->get_base_country() );
 
 		foreach ( $icon as $i ) {
-			$icon_html .= '<img src="' . esc_attr( $i ) . '" alt="' . esc_attr__( 'PayPal Acceptance Mark', 'woocommerce' ) . '" />';
+			$icon_html .= '<img src="' . esc_attr( $i ) . '" alt="' . esc_attr__( 'PayPal acceptance mark', 'woocommerce' ) . '" />';
 		}
 
 		$icon_html .= sprintf( '<a href="%1$s" class="about_paypal" onclick="javascript:window.open(\'%1$s\',\'WIPaypal\',\'toolbar=no, location=no, directories=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=1060, height=700\'); return false;" title="' . esc_attr__( 'What is PayPal?', 'woocommerce' ) . '">' . esc_attr__( 'What is PayPal?', 'woocommerce' ) . '</a>', esc_url( $this->get_icon_url( WC()->countries->get_base_country() ) ) );
@@ -206,7 +206,7 @@ class WC_Gateway_Paypal extends WC_Payment_Gateway {
 			parent::admin_options();
 		} else {
 			?>
-			<div class="inline error"><p><strong><?php _e( 'Gateway Disabled', 'woocommerce' ); ?></strong>: <?php _e( 'PayPal does not support your store currency.', 'woocommerce' ); ?></p></div>
+			<div class="inline error"><p><strong><?php _e( 'Gateway disabled', 'woocommerce' ); ?></strong>: <?php _e( 'PayPal does not support your store currency.', 'woocommerce' ); ?></p></div>
 			<?php
 		}
 	}
@@ -282,7 +282,7 @@ class WC_Gateway_Paypal extends WC_Payment_Gateway {
 
 		if ( ! $this->can_refund_order( $order ) ) {
 			$this->log( 'Refund Failed: No transaction ID' );
-			return new WP_Error( 'error', __( 'Refund Failed: No transaction ID', 'woocommerce' ) );
+			return new WP_Error( 'error', __( 'Refund failed: No transaction ID', 'woocommerce' ) );
 		}
 
 		$this->init_api();
diff --git a/includes/gateways/paypal/includes/settings-paypal.php b/includes/gateways/paypal/includes/settings-paypal.php
index e3814619f7d..824860e0946 100644
--- a/includes/gateways/paypal/includes/settings-paypal.php
+++ b/includes/gateways/paypal/includes/settings-paypal.php
@@ -29,7 +29,7 @@ return array(
 		'default'     => __( 'Pay via PayPal; you can pay with your credit card if you don\'t have a PayPal account.', 'woocommerce' ),
 	),
 	'email' => array(
-		'title'       => __( 'PayPal Email', 'woocommerce' ),
+		'title'       => __( 'PayPal email', 'woocommerce' ),
 		'type'        => 'email',
 		'description' => __( 'Please enter your PayPal email address; this is needed in order to take payment.', 'woocommerce' ),
 		'default'     => get_option( 'admin_email' ),
@@ -37,14 +37,14 @@ return array(
 		'placeholder' => 'you@youremail.com',
 	),
 	'testmode' => array(
-		'title'       => __( 'PayPal Sandbox', 'woocommerce' ),
+		'title'       => __( 'PayPal sandbox', 'woocommerce' ),
 		'type'        => 'checkbox',
 		'label'       => __( 'Enable PayPal sandbox', 'woocommerce' ),
 		'default'     => 'no',
 		'description' => sprintf( __( 'PayPal sandbox can be used to test payments. Sign up for a developer account <a href="%s">here</a>.', 'woocommerce' ), 'https://developer.paypal.com/' ),
 	),
 	'debug' => array(
-		'title'       => __( 'Debug Log', 'woocommerce' ),
+		'title'       => __( 'Debug log', 'woocommerce' ),
 		'type'        => 'checkbox',
 		'label'       => __( 'Enable logging', 'woocommerce' ),
 		'default'     => 'no',
@@ -56,7 +56,7 @@ return array(
 		'description' => '',
 	),
 	'receiver_email' => array(
-		'title'       => __( 'Receiver Email', 'woocommerce' ),
+		'title'       => __( 'Receiver email', 'woocommerce' ),
 		'type'        => 'email',
 		'description' => __( 'If your main PayPal email differs from the PayPal email entered above, input your main receiver email for your PayPal account here. This is used to validate IPN requests.', 'woocommerce' ),
 		'default'     => '',
@@ -64,7 +64,7 @@ return array(
 		'placeholder' => 'you@youremail.com',
 	),
 	'identity_token' => array(
-		'title'       => __( 'PayPal Identity Token', 'woocommerce' ),
+		'title'       => __( 'PayPal identity token', 'woocommerce' ),
 		'type'        => 'text',
 		'description' => __( 'Optionally enable "Payment Data Transfer" (Profile > Profile and Settings > My Selling Tools > Website Preferences) and then copy your identity token here. This will allow payments to be verified without the need for PayPal IPN.', 'woocommerce' ),
 		'default'     => '',
@@ -72,28 +72,28 @@ return array(
 		'placeholder' => '',
 	),
 	'invoice_prefix' => array(
-		'title'       => __( 'Invoice Prefix', 'woocommerce' ),
+		'title'       => __( 'Invoice prefix', 'woocommerce' ),
 		'type'        => 'text',
 		'description' => __( 'Please enter a prefix for your invoice numbers. If you use your PayPal account for multiple stores ensure this prefix is unique as PayPal will not allow orders with the same invoice number.', 'woocommerce' ),
 		'default'     => 'WC-',
 		'desc_tip'    => true,
 	),
 	'send_shipping' => array(
-		'title'       => __( 'Shipping Details', 'woocommerce' ),
+		'title'       => __( 'Shipping details', 'woocommerce' ),
 		'type'        => 'checkbox',
 		'label'       => __( 'Send shipping details to PayPal instead of billing.', 'woocommerce' ),
 		'description' => __( 'PayPal allows us to send one address. If you are using PayPal for shipping labels you may prefer to send the shipping address rather than billing.', 'woocommerce' ),
 		'default'     => 'no',
 	),
 	'address_override' => array(
-		'title'       => __( 'Address Override', 'woocommerce' ),
+		'title'       => __( 'Address override', 'woocommerce' ),
 		'type'        => 'checkbox',
 		'label'       => __( 'Enable "address_override" to prevent address information from being changed.', 'woocommerce' ),
 		'description' => __( 'PayPal verifies addresses therefore this setting can cause errors (we recommend keeping it disabled).', 'woocommerce' ),
 		'default'     => 'no',
 	),
 	'paymentaction' => array(
-		'title'       => __( 'Payment Action', 'woocommerce' ),
+		'title'       => __( 'Payment action', 'woocommerce' ),
 		'type'        => 'select',
 		'class'       => 'wc-enhanced-select',
 		'description' => __( 'Choose whether you wish to capture funds immediately or authorize payment only.', 'woocommerce' ),
@@ -105,7 +105,7 @@ return array(
 		),
 	),
 	'page_style' => array(
-		'title'       => __( 'Page Style', 'woocommerce' ),
+		'title'       => __( 'Page style', 'woocommerce' ),
 		'type'        => 'text',
 		'description' => __( 'Optionally enter the name of the page style you wish to use. These are defined within your PayPal account.', 'woocommerce' ),
 		'default'     => '',
@@ -113,12 +113,12 @@ return array(
 		'placeholder' => __( 'Optional', 'woocommerce' ),
 	),
 	'api_details' => array(
-		'title'       => __( 'API Credentials', 'woocommerce' ),
+		'title'       => __( 'API credentials', 'woocommerce' ),
 		'type'        => 'title',
 		'description' => sprintf( __( 'Enter your PayPal API credentials to process refunds via PayPal. Learn how to access your PayPal API Credentials %1$shere%2$s.', 'woocommerce' ), '<a href="https://developer.paypal.com/webapps/developer/docs/classic/api/apiCredentials/#creating-an-api-signature">', '</a>' ),
 	),
 	'api_username' => array(
-		'title'       => __( 'API Username', 'woocommerce' ),
+		'title'       => __( 'API username', 'woocommerce' ),
 		'type'        => 'text',
 		'description' => __( 'Get your API credentials from PayPal.', 'woocommerce' ),
 		'default'     => '',
@@ -126,7 +126,7 @@ return array(
 		'placeholder' => __( 'Optional', 'woocommerce' ),
 	),
 	'api_password' => array(
-		'title'       => __( 'API Password', 'woocommerce' ),
+		'title'       => __( 'API password', 'woocommerce' ),
 		'type'        => 'password',
 		'description' => __( 'Get your API credentials from PayPal.', 'woocommerce' ),
 		'default'     => '',
@@ -134,7 +134,7 @@ return array(
 		'placeholder' => __( 'Optional', 'woocommerce' ),
 	),
 	'api_signature' => array(
-		'title'       => __( 'API Signature', 'woocommerce' ),
+		'title'       => __( 'API signature', 'woocommerce' ),
 		'type'        => 'text',
 		'description' => __( 'Get your API credentials from PayPal.', 'woocommerce' ),
 		'default'     => '',
diff --git a/includes/gateways/simplify-commerce/class-wc-gateway-simplify-commerce.php b/includes/gateways/simplify-commerce/class-wc-gateway-simplify-commerce.php
index c17b85b185b..b6b55baf88d 100644
--- a/includes/gateways/simplify-commerce/class-wc-gateway-simplify-commerce.php
+++ b/includes/gateways/simplify-commerce/class-wc-gateway-simplify-commerce.php
@@ -95,7 +95,7 @@ class WC_Gateway_Simplify_Commerce extends WC_Payment_Gateway_CC {
 				<p class="main"><strong><?php _e( 'Getting started', 'woocommerce' ); ?></strong></p>
 				<p><?php _e( 'Simplify Commerce is your merchant account and payment gateway all rolled into one. Choose Simplify Commerce as your WooCommerce payment gateway to get access to your money quickly with a powerful, secure payment engine backed by MasterCard.', 'woocommerce' ); ?></p>
 
-				<p><a href="https://www.simplify.com/commerce/partners/woocommerce#/signup" target="_blank" class="button button-primary"><?php _e( 'Sign up for Simplify Commerce', 'woocommerce' ); ?></a> <a href="https://www.simplify.com/commerce/partners/woocommerce#/" target="_blank" class="button"><?php _e( 'Learn More', 'woocommerce' ); ?></a></p>
+				<p><a href="https://www.simplify.com/commerce/partners/woocommerce#/signup" target="_blank" class="button button-primary"><?php _e( 'Sign up for Simplify Commerce', 'woocommerce' ); ?></a> <a href="https://www.simplify.com/commerce/partners/woocommerce#/" target="_blank" class="button"><?php _e( 'Learn more', 'woocommerce' ); ?></a></p>
 
 			</div>
 		<?php else : ?>
@@ -197,7 +197,7 @@ class WC_Gateway_Simplify_Commerce extends WC_Payment_Gateway_CC {
 				'title'       => __( 'Title', 'woocommerce' ),
 				'type'        => 'text',
 				'description' => __( 'This controls the title which the user sees during checkout.', 'woocommerce' ),
-				'default'     => __( 'Credit Card', 'woocommerce' ),
+				'default'     => __( 'Credit card', 'woocommerce' ),
 				'desc_tip'    => true,
 			),
 			'description' => array(
@@ -208,7 +208,7 @@ class WC_Gateway_Simplify_Commerce extends WC_Payment_Gateway_CC {
 				'desc_tip'    => true,
 			),
 			'mode' => array(
-				'title'       => __( 'Payment Mode', 'woocommerce' ),
+				'title'       => __( 'Payment mode', 'woocommerce' ),
 				'label'       => __( 'Enable Hosted Payments', 'woocommerce' ),
 				'type'        => 'select',
 				'description' => sprintf( __( 'Standard will display the credit card fields on your store (SSL required). %1$s Hosted Payments will display a Simplify Commerce modal dialog on your store (if SSL) or will redirect the customer to Simplify Commerce hosted page (if not SSL). %1$s Note: Hosted Payments need a new API Key pair with the hosted payments flag selected. %2$sFor more details check the Simplify Commerce docs%3$s.', 'woocommerce' ), '<br />', '<a href="https://simplify.desk.com/customer/portal/articles/1792405-how-do-i-enable-hosted-payments" target="_blank">', '</a>' ),
@@ -219,7 +219,7 @@ class WC_Gateway_Simplify_Commerce extends WC_Payment_Gateway_CC {
 				),
 			),
 			'modal_color' => array(
-				'title'       => __( 'Modal Color', 'woocommerce' ),
+				'title'       => __( 'Modal color', 'woocommerce' ),
 				'type'        => 'color',
 				'description' => __( 'Set the color of the buttons and titles on the modal dialog.', 'woocommerce' ),
 				'default'     => '#a46497',
@@ -227,34 +227,34 @@ class WC_Gateway_Simplify_Commerce extends WC_Payment_Gateway_CC {
 			),
 			'sandbox' => array(
 				'title'       => __( 'Sandbox', 'woocommerce' ),
-				'label'       => __( 'Enable Sandbox Mode', 'woocommerce' ),
+				'label'       => __( 'Enable sandbox mode', 'woocommerce' ),
 				'type'        => 'checkbox',
 				'description' => __( 'Place the payment gateway in sandbox mode using sandbox API keys (real payments will not be taken).', 'woocommerce' ),
 				'default'     => 'yes',
 			),
 			'sandbox_public_key' => array(
-				'title'       => __( 'Sandbox Public Key', 'woocommerce' ),
+				'title'       => __( 'Sandbox public key', 'woocommerce' ),
 				'type'        => 'text',
 				'description' => __( 'Get your API keys from your Simplify account: Settings > API Keys.', 'woocommerce' ),
 				'default'     => '',
 				'desc_tip'    => true,
 			),
 			'sandbox_private_key' => array(
-				'title'       => __( 'Sandbox Private Key', 'woocommerce' ),
+				'title'       => __( 'Sandbox private key', 'woocommerce' ),
 				'type'        => 'text',
 				'description' => __( 'Get your API keys from your Simplify account: Settings > API Keys.', 'woocommerce' ),
 				'default'     => '',
 				'desc_tip'    => true,
 			),
 			'public_key' => array(
-				'title'       => __( 'Public Key', 'woocommerce' ),
+				'title'       => __( 'Public key', 'woocommerce' ),
 				'type'        => 'text',
 				'description' => __( 'Get your API keys from your Simplify account: Settings > API Keys.', 'woocommerce' ),
 				'default'     => '',
 				'desc_tip'    => true,
 			),
 			'private_key' => array(
-				'title'       => __( 'Private Key', 'woocommerce' ),
+				'title'       => __( 'Private key', 'woocommerce' ),
 				'type'        => 'text',
 				'description' => __( 'Get your API keys from your Simplify account: Settings > API Keys.', 'woocommerce' ),
 				'default'     => '',
@@ -303,9 +303,9 @@ class WC_Gateway_Simplify_Commerce extends WC_Payment_Gateway_CC {
 		wp_enqueue_script( 'wc-simplify-commerce', WC()->plugin_url() . '/includes/gateways/simplify-commerce/assets/js/simplify-commerce.js', array( 'simplify-commerce', 'wc-credit-card-form' ), WC_VERSION, true );
 		wp_localize_script( 'wc-simplify-commerce', 'Simplify_commerce_params', array(
 			'key'           => $this->public_key,
-			'card.number'   => __( 'Card Number', 'woocommerce' ),
-			'card.expMonth' => __( 'Expiry Month', 'woocommerce' ),
-			'card.expYear'  => __( 'Expiry Year', 'woocommerce' ),
+			'card.number'   => __( 'Card number', 'woocommerce' ),
+			'card.expMonth' => __( 'Expiry month', 'woocommerce' ),
+			'card.expYear'  => __( 'Expiry year', 'woocommerce' ),
 			'is_invalid'    => __( 'is invalid', 'woocommerce' ),
 			'mode'          => $this->mode,
 			'is_ssl'        => is_ssl(),
@@ -644,7 +644,7 @@ class WC_Gateway_Simplify_Commerce extends WC_Payment_Gateway_CC {
 		}
 
 		echo '<script type="text/javascript" src="https://www.simplify.com/commerce/simplify.pay.js"></script>
-			<button class="button alt" id="simplify-payment-button" ' . implode( ' ', $button_args ) . '>' . __( 'Pay Now', 'woocommerce' ) . '</button> <a class="button cancel" href="' . esc_url( $order->get_cancel_order_url() ) . '">' . __( 'Cancel order &amp; restore cart', 'woocommerce' ) . '</a>
+			<button class="button alt" id="simplify-payment-button" ' . implode( ' ', $button_args ) . '>' . __( 'Pay now', 'woocommerce' ) . '</button> <a class="button cancel" href="' . esc_url( $order->get_cancel_order_url() ) . '">' . __( 'Cancel order &amp; restore cart', 'woocommerce' ) . '</a>
 			';
 	}
 
diff --git a/includes/libraries/wp-background-process.php b/includes/libraries/wp-background-process.php
index a0a3fd06f3f..3b7e76f0f04 100755
--- a/includes/libraries/wp-background-process.php
+++ b/includes/libraries/wp-background-process.php
@@ -420,7 +420,7 @@ if ( ! class_exists( 'WP_Background_Process' ) ) {
 			// Adds every 5 minutes to the existing schedules.
 			$schedules[ $this->identifier . '_cron_interval' ] = array(
 				'interval' => MINUTE_IN_SECONDS * $interval,
-				'display'  => sprintf( __( 'Every %d Minutes', 'woocommerce' ), $interval ),
+				'display'  => sprintf( __( 'Every %d minutes', 'woocommerce' ), $interval ),
 			);
 
 			return $schedules;
diff --git a/includes/shipping/flat-rate/class-wc-shipping-flat-rate.php b/includes/shipping/flat-rate/class-wc-shipping-flat-rate.php
index 02836335d03..5df0db791ff 100644
--- a/includes/shipping/flat-rate/class-wc-shipping-flat-rate.php
+++ b/includes/shipping/flat-rate/class-wc-shipping-flat-rate.php
@@ -22,7 +22,7 @@ class WC_Shipping_Flat_Rate extends WC_Shipping_Method {
 	public function __construct( $instance_id = 0 ) {
 		$this->id                    = 'flat_rate';
 		$this->instance_id 			 = absint( $instance_id );
-		$this->method_title          = __( 'Flat Rate', 'woocommerce' );
+		$this->method_title          = __( 'Flat rate', 'woocommerce' );
 		$this->method_description    = __( 'Lets you charge a fixed rate for shipping.', 'woocommerce' );
 		$this->supports              = array(
 			'shipping-zones',
diff --git a/includes/shipping/flat-rate/includes/settings-flat-rate.php b/includes/shipping/flat-rate/includes/settings-flat-rate.php
index 1970c279679..769192a606e 100644
--- a/includes/shipping/flat-rate/includes/settings-flat-rate.php
+++ b/includes/shipping/flat-rate/includes/settings-flat-rate.php
@@ -11,14 +11,14 @@ $cost_desc = __( 'Enter a cost (excl. tax) or sum, e.g. <code>10.00 * [qty]</cod
  */
 $settings = array(
 	'title' => array(
-		'title' 		=> __( 'Method Title', 'woocommerce' ),
+		'title' 		=> __( 'Method title', 'woocommerce' ),
 		'type' 			=> 'text',
 		'description' 	=> __( 'This controls the title which the user sees during checkout.', 'woocommerce' ),
-		'default'		=> __( 'Flat Rate', 'woocommerce' ),
+		'default'		=> __( 'Flat rate', 'woocommerce' ),
 		'desc_tip'		=> true,
 	),
 	'tax_status' => array(
-		'title' 		=> __( 'Tax Status', 'woocommerce' ),
+		'title' 		=> __( 'Tax status', 'woocommerce' ),
 		'type' 			=> 'select',
 		'class'         => 'wc-enhanced-select',
 		'default' 		=> 'taxable',
@@ -41,7 +41,7 @@ $shipping_classes = WC()->shipping->get_shipping_classes();
 
 if ( ! empty( $shipping_classes ) ) {
 	$settings['class_costs'] = array(
-		'title'			 => __( 'Shipping Class Costs', 'woocommerce' ),
+		'title'			 => __( 'Shipping class costs', 'woocommerce' ),
 		'type'			 => 'title',
 		'default'        => '',
 		'description'    => sprintf( __( 'These costs can optionally be added based on the %1$sproduct shipping class%2$s.', 'woocommerce' ), '<a href="' . admin_url( 'admin.php?page=wc-settings&tab=shipping&section=classes' ) . '">', '</a>' ),
@@ -51,7 +51,7 @@ if ( ! empty( $shipping_classes ) ) {
 			continue;
 		}
 		$settings[ 'class_cost_' . $shipping_class->term_id ] = array(
-			'title'       => sprintf( __( '"%s" Shipping Class Cost', 'woocommerce' ), esc_html( $shipping_class->name ) ),
+			'title'       => sprintf( __( '"%s" shipping class cost', 'woocommerce' ), esc_html( $shipping_class->name ) ),
 			'type'        => 'text',
 			'placeholder' => __( 'N/A', 'woocommerce' ),
 			'description' => $cost_desc,
@@ -60,7 +60,7 @@ if ( ! empty( $shipping_classes ) ) {
 		);
 	}
 	$settings['no_class_cost'] = array(
-		'title'       => __( 'No Shipping Class Cost', 'woocommerce' ),
+		'title'       => __( 'No shipping class cost', 'woocommerce' ),
 		'type'        => 'text',
 		'placeholder' => __( 'N/A', 'woocommerce' ),
 		'description' => $cost_desc,
@@ -68,13 +68,13 @@ if ( ! empty( $shipping_classes ) ) {
 		'desc_tip'    => true,
 	);
 	$settings['type'] = array(
-		'title' 		=> __( 'Calculation Type', 'woocommerce' ),
+		'title' 		=> __( 'Calculation type', 'woocommerce' ),
 		'type' 			=> 'select',
 		'class'         => 'wc-enhanced-select',
 		'default' 		=> 'class',
 		'options' 		=> array(
-			'class' 	=> __( 'Per Class: Charge shipping for each shipping class individually', 'woocommerce' ),
-			'order' 	=> __( 'Per Order: Charge shipping for the most expensive shipping class', 'woocommerce' ),
+			'class' 	=> __( 'Per class: Charge shipping for each shipping class individually', 'woocommerce' ),
+			'order' 	=> __( 'Per order: Charge shipping for the most expensive shipping class', 'woocommerce' ),
 		),
 	);
 }
diff --git a/includes/shipping/free-shipping/class-wc-shipping-free-shipping.php b/includes/shipping/free-shipping/class-wc-shipping-free-shipping.php
index 79394783f58..a595d908fef 100644
--- a/includes/shipping/free-shipping/class-wc-shipping-free-shipping.php
+++ b/includes/shipping/free-shipping/class-wc-shipping-free-shipping.php
@@ -37,8 +37,8 @@ class WC_Shipping_Free_Shipping extends WC_Shipping_Method {
 	public function __construct( $instance_id = 0 ) {
 		$this->id                 = 'free_shipping';
 		$this->instance_id        = absint( $instance_id );
-		$this->method_title       = __( 'Free Shipping', 'woocommerce' );
-		$this->method_description = __( 'Free Shipping is a special method which can be triggered with coupons and minimum spends.', 'woocommerce' );
+		$this->method_title       = __( 'Free shipping', 'woocommerce' );
+		$this->method_description = __( 'Free shipping is a special method which can be triggered with coupons and minimum spends.', 'woocommerce' );
 		$this->supports           = array(
 			'shipping-zones',
 			'instance-settings',
@@ -78,7 +78,7 @@ class WC_Shipping_Free_Shipping extends WC_Shipping_Method {
 				'desc_tip'    => true,
 			),
 			'requires' => array(
-				'title'   => __( 'Free Shipping Requires...', 'woocommerce' ),
+				'title'   => __( 'Free shipping requires...', 'woocommerce' ),
 				'type'    => 'select',
 				'class'   => 'wc-enhanced-select',
 				'default' => '',
@@ -91,7 +91,7 @@ class WC_Shipping_Free_Shipping extends WC_Shipping_Method {
 				),
 			),
 			'min_amount' => array(
-				'title'       => __( 'Minimum Order Amount', 'woocommerce' ),
+				'title'       => __( 'Minimum order amount', 'woocommerce' ),
 				'type'        => 'price',
 				'placeholder' => wc_format_localized_price( 0 ),
 				'description' => __( 'Users will need to spend this amount to get free shipping (if enabled above).', 'woocommerce' ),
diff --git a/includes/shipping/legacy-flat-rate/class-wc-shipping-legacy-flat-rate.php b/includes/shipping/legacy-flat-rate/class-wc-shipping-legacy-flat-rate.php
index d3b4de50127..dbc40deb9ba 100644
--- a/includes/shipping/legacy-flat-rate/class-wc-shipping-legacy-flat-rate.php
+++ b/includes/shipping/legacy-flat-rate/class-wc-shipping-legacy-flat-rate.php
@@ -23,8 +23,8 @@ class WC_Shipping_Legacy_Flat_Rate extends WC_Shipping_Method {
 	 */
 	public function __construct() {
 		$this->id                 = 'legacy_flat_rate';
-		$this->method_title       = __( 'Flat Rate (Legacy)', 'woocommerce' );
-		$this->method_description = sprintf( __( '<strong>This method is deprecated in 2.6.0 and will be removed in future versions - we recommend disabling it and instead setting up a new rate within your <a href="%s">Shipping Zones</a>.</strong>', 'woocommerce' ), admin_url( 'admin.php?page=wc-settings&tab=shipping' ) );
+		$this->method_title       = __( 'Flat rate (legacy)', 'woocommerce' );
+		$this->method_description = sprintf( __( '<strong>This method is deprecated in 2.6.0 and will be removed in future versions - we recommend disabling it and instead setting up a new rate within your <a href="%s">Shipping zones</a>.</strong>', 'woocommerce' ), admin_url( 'admin.php?page=wc-settings&tab=shipping' ) );
 		$this->init();
 
 		add_action( 'woocommerce_update_options_shipping_' . $this->id, array( $this, 'process_admin_options' ) );
diff --git a/includes/shipping/legacy-flat-rate/includes/settings-flat-rate.php b/includes/shipping/legacy-flat-rate/includes/settings-flat-rate.php
index ce2029624bc..66ed9102cc0 100644
--- a/includes/shipping/legacy-flat-rate/includes/settings-flat-rate.php
+++ b/includes/shipping/legacy-flat-rate/includes/settings-flat-rate.php
@@ -17,10 +17,10 @@ $settings = array(
 		'default' 		=> 'no',
 	),
 	'title' => array(
-		'title' 		=> __( 'Method Title', 'woocommerce' ),
+		'title' 		=> __( 'Method title', 'woocommerce' ),
 		'type' 			=> 'text',
 		'description' 	=> __( 'This controls the title which the user sees during checkout.', 'woocommerce' ),
-		'default'		=> __( 'Flat Rate', 'woocommerce' ),
+		'default'		=> __( 'Flat rate', 'woocommerce' ),
 		'desc_tip'		=> true,
 	),
 	'availability' => array(
@@ -34,7 +34,7 @@ $settings = array(
 		),
 	),
 	'countries' => array(
-		'title' 		=> __( 'Specific Countries', 'woocommerce' ),
+		'title' 		=> __( 'Specific countries', 'woocommerce' ),
 		'type' 			=> 'multiselect',
 		'class'			=> 'wc-enhanced-select',
 		'css'			=> 'width: 450px;',
@@ -45,7 +45,7 @@ $settings = array(
 		),
 	),
 	'tax_status' => array(
-		'title' 		=> __( 'Tax Status', 'woocommerce' ),
+		'title' 		=> __( 'Tax status', 'woocommerce' ),
 		'type' 			=> 'select',
 		'class'         => 'wc-enhanced-select',
 		'default' 		=> 'taxable',
@@ -68,7 +68,7 @@ $shipping_classes = WC()->shipping->get_shipping_classes();
 
 if ( ! empty( $shipping_classes ) ) {
 	$settings['class_costs'] = array(
-		'title'			=> __( 'Shipping Class Costs', 'woocommerce' ),
+		'title'			=> __( 'Shipping class costs', 'woocommerce' ),
 		'type'			=> 'title',
 		'default'       => '',
 		'description'   => sprintf( __( 'These costs can optionally be added based on the %1$sproduct shipping class%2$s.', 'woocommerce' ), '<a href="' . admin_url( 'admin.php?page=wc-settings&tab=shipping&section=classes' ) . '">', '</a>' ),
@@ -78,7 +78,7 @@ if ( ! empty( $shipping_classes ) ) {
 			continue;
 		}
 		$settings[ 'class_cost_' . $shipping_class->term_id ] = array(
-			'title'       => sprintf( __( '"%s" Shipping Class Cost', 'woocommerce' ), esc_html( $shipping_class->name ) ),
+			'title'       => sprintf( __( '"%s" shipping class cost', 'woocommerce' ), esc_html( $shipping_class->name ) ),
 			'type'        => 'text',
 			'placeholder' => __( 'N/A', 'woocommerce' ),
 			'description' => $cost_desc,
@@ -87,7 +87,7 @@ if ( ! empty( $shipping_classes ) ) {
 		);
 	}
 	$settings['no_class_cost'] = array(
-		'title'       => __( 'No Shipping Class Cost', 'woocommerce' ),
+		'title'       => __( 'No shipping class cost', 'woocommerce' ),
 		'type'        => 'text',
 		'placeholder' => __( 'N/A', 'woocommerce' ),
 		'description' => $cost_desc,
@@ -95,31 +95,31 @@ if ( ! empty( $shipping_classes ) ) {
 		'desc_tip'    => true,
 	);
 	$settings['type'] = array(
-		'title' 		=> __( 'Calculation Type', 'woocommerce' ),
+		'title' 		=> __( 'Calculation type', 'woocommerce' ),
 		'type' 			=> 'select',
 		'class'         => 'wc-enhanced-select',
 		'default' 		=> 'class',
 		'options' 		=> array(
-			'class' 	=> __( 'Per Class: Charge shipping for each shipping class individually', 'woocommerce' ),
-			'order' 	=> __( 'Per Order: Charge shipping for the most expensive shipping class', 'woocommerce' ),
+			'class' 	=> __( 'Per class: Charge shipping for each shipping class individually', 'woocommerce' ),
+			'order' 	=> __( 'Per order: Charge shipping for the most expensive shipping class', 'woocommerce' ),
 		),
 	);
 }
 
 if ( apply_filters( 'woocommerce_enable_deprecated_additional_flat_rates', $this->get_option( 'options', false ) ) ) {
 	$settings['additional_rates'] = array(
-		'title'			 => __( 'Additional Rates', 'woocommerce' ),
+		'title'			 => __( 'Additional rates', 'woocommerce' ),
 		'type'			 => 'title',
 		'default'        => '',
 		'description'    => __( 'These rates are extra shipping options with additional costs (based on the flat rate).', 'woocommerce' ),
 	);
 	$settings['options'] = array(
-		'title' 		=> __( 'Additional Rates', 'woocommerce' ),
+		'title' 		=> __( 'Additional rates', 'woocommerce' ),
 		'type' 			=> 'textarea',
-		'description'	=> __( 'One per line: Option Name | Additional Cost [+- Percents] | Per Cost Type (order, class, or item) Example: <code>Priority Mail | 6.95 [+ 0.2%] | order</code>.', 'woocommerce' ),
+		'description'	=> __( 'One per line: Option name | Additional cost [+- Percents] | Per cost type (order, class, or item) Example: <code>Priority mail | 6.95 [+ 0.2%] | order</code>.', 'woocommerce' ),
 		'default'		=> '',
 		'desc_tip'		=> true,
-		'placeholder'	=> __( 'Option Name | Additional Cost [+- Percents%] | Per Cost Type (order, class, or item)', 'woocommerce' ),
+		'placeholder'	=> __( 'Option name | Additional cost [+- Percents%] | Per cost type (order, class, or item)', 'woocommerce' ),
 	);
 }
 
diff --git a/includes/shipping/legacy-free-shipping/class-wc-shipping-legacy-free-shipping.php b/includes/shipping/legacy-free-shipping/class-wc-shipping-legacy-free-shipping.php
index 76c30cb2570..78dc01f1b2f 100644
--- a/includes/shipping/legacy-free-shipping/class-wc-shipping-legacy-free-shipping.php
+++ b/includes/shipping/legacy-free-shipping/class-wc-shipping-legacy-free-shipping.php
@@ -27,8 +27,8 @@ class WC_Shipping_Legacy_Free_Shipping extends WC_Shipping_Method {
 	 */
 	public function __construct() {
 		$this->id 			= 'legacy_free_shipping';
-		$this->method_title = __( 'Free Shipping (Legacy)', 'woocommerce' );
-		$this->method_description = sprintf( __( '<strong>This method is deprecated in 2.6.0 and will be removed in future versions - we recommend disabling it and instead setting up a new rate within your <a href="%s">Shipping Zones</a>.</strong>', 'woocommerce' ), admin_url( 'admin.php?page=wc-settings&tab=shipping' ) );
+		$this->method_title = __( 'Free shipping (legacy)', 'woocommerce' );
+		$this->method_description = sprintf( __( '<strong>This method is deprecated in 2.6.0 and will be removed in future versions - we recommend disabling it and instead setting up a new rate within your <a href="%s">Shipping zones</a>.</strong>', 'woocommerce' ), admin_url( 'admin.php?page=wc-settings&tab=shipping' ) );
 		$this->init();
 	}
 
@@ -86,7 +86,7 @@ class WC_Shipping_Legacy_Free_Shipping extends WC_Shipping_Method {
 				'default' 		=> 'no',
 			),
 			'title' => array(
-				'title' 		=> __( 'Method Title', 'woocommerce' ),
+				'title' 		=> __( 'Method title', 'woocommerce' ),
 				'type' 			=> 'text',
 				'description' 	=> __( 'This controls the title which the user sees during checkout.', 'woocommerce' ),
 				'default'		=> __( 'Free Shipping', 'woocommerce' ),
@@ -103,7 +103,7 @@ class WC_Shipping_Legacy_Free_Shipping extends WC_Shipping_Method {
 				),
 			),
 			'countries' => array(
-				'title' 		=> __( 'Specific Countries', 'woocommerce' ),
+				'title' 		=> __( 'Specific countries', 'woocommerce' ),
 				'type' 			=> 'multiselect',
 				'class'			=> 'wc-enhanced-select',
 				'css'			=> 'width: 450px;',
@@ -114,7 +114,7 @@ class WC_Shipping_Legacy_Free_Shipping extends WC_Shipping_Method {
 				),
 			),
 			'requires' => array(
-				'title' 		=> __( 'Free Shipping Requires...', 'woocommerce' ),
+				'title' 		=> __( 'Free shipping requires...', 'woocommerce' ),
 				'type' 			=> 'select',
 				'class'         => 'wc-enhanced-select',
 				'default' 		=> '',
@@ -127,7 +127,7 @@ class WC_Shipping_Legacy_Free_Shipping extends WC_Shipping_Method {
 				),
 			),
 			'min_amount' => array(
-				'title' 		=> __( 'Minimum Order Amount', 'woocommerce' ),
+				'title' 		=> __( 'Minimum order amount', 'woocommerce' ),
 				'type' 			=> 'price',
 				'placeholder'	=> wc_format_localized_price( 0 ),
 				'description' 	=> __( 'Users will need to spend this amount to get free shipping (if enabled above).', 'woocommerce' ),
diff --git a/includes/shipping/legacy-international-delivery/class-wc-shipping-legacy-international-delivery.php b/includes/shipping/legacy-international-delivery/class-wc-shipping-legacy-international-delivery.php
index 66400c0f174..87eb7d60460 100644
--- a/includes/shipping/legacy-international-delivery/class-wc-shipping-legacy-international-delivery.php
+++ b/includes/shipping/legacy-international-delivery/class-wc-shipping-legacy-international-delivery.php
@@ -20,8 +20,8 @@ class WC_Shipping_Legacy_International_Delivery extends WC_Shipping_Legacy_Flat_
 	 */
 	public function __construct() {
 		$this->id                 = 'legacy_international_delivery';
-		$this->method_title       = __( 'International Flat Rate (Legacy)', 'woocommerce' );
-		$this->method_description = sprintf( __( '<strong>This method is deprecated in 2.6.0 and will be removed in future versions - we recommend disabling it and instead setting up a new rate within your <a href="%s">Shipping Zones</a>.</strong>', 'woocommerce' ), admin_url( 'admin.php?page=wc-settings&tab=shipping' ) );
+		$this->method_title       = __( 'International flat rate (legacy)', 'woocommerce' );
+		$this->method_description = sprintf( __( '<strong>This method is deprecated in 2.6.0 and will be removed in future versions - we recommend disabling it and instead setting up a new rate within your <a href="%s">Shipping zones</a>.</strong>', 'woocommerce' ), admin_url( 'admin.php?page=wc-settings&tab=shipping' ) );
 		$this->init();
 
 		add_action( 'woocommerce_update_options_shipping_' . $this->id, array( $this, 'process_admin_options' ) );
diff --git a/includes/shipping/legacy-local-delivery/class-wc-shipping-legacy-local-delivery.php b/includes/shipping/legacy-local-delivery/class-wc-shipping-legacy-local-delivery.php
index f3e71cc2d2d..d1823fb2571 100644
--- a/includes/shipping/legacy-local-delivery/class-wc-shipping-legacy-local-delivery.php
+++ b/includes/shipping/legacy-local-delivery/class-wc-shipping-legacy-local-delivery.php
@@ -21,8 +21,8 @@ class WC_Shipping_Legacy_Local_Delivery extends WC_Shipping_Local_Pickup {
 	 */
 	public function __construct() {
 		$this->id                 = 'legacy_local_delivery';
-		$this->method_title       = __( 'Local Delivery (Legacy)', 'woocommerce' );
-		$this->method_description = sprintf( __( '<strong>This method is deprecated in 2.6.0 and will be removed in future versions - we recommend disabling it and instead setting up a new rate within your <a href="%s">Shipping Zones</a>.</strong>', 'woocommerce' ), admin_url( 'admin.php?page=wc-settings&tab=shipping' ) );
+		$this->method_title       = __( 'Local delivery (legacy)', 'woocommerce' );
+		$this->method_description = sprintf( __( '<strong>This method is deprecated in 2.6.0 and will be removed in future versions - we recommend disabling it and instead setting up a new rate within your <a href="%s">Shipping zones</a>.</strong>', 'woocommerce' ), admin_url( 'admin.php?page=wc-settings&tab=shipping' ) );
 		$this->init();
 	}
 
@@ -117,11 +117,11 @@ class WC_Shipping_Legacy_Local_Delivery extends WC_Shipping_Local_Pickup {
 				'title'       => __( 'Title', 'woocommerce' ),
 				'type'        => 'text',
 				'description' => __( 'This controls the title which the user sees during checkout.', 'woocommerce' ),
-				'default'     => __( 'Local Delivery', 'woocommerce' ),
+				'default'     => __( 'Local delivery', 'woocommerce' ),
 				'desc_tip'    => true,
 			),
 			'type' => array(
-				'title'       => __( 'Fee Type', 'woocommerce' ),
+				'title'       => __( 'Fee type', 'woocommerce' ),
 				'type'        => 'select',
 				'class'       => 'wc-enhanced-select',
 				'description' => __( 'How to calculate delivery charges', 'woocommerce' ),
@@ -134,7 +134,7 @@ class WC_Shipping_Legacy_Local_Delivery extends WC_Shipping_Local_Pickup {
 				'desc_tip'    => true,
 			),
 			'fee' => array(
-				'title'       => __( 'Delivery Fee', 'woocommerce' ),
+				'title'       => __( 'Delivery fee', 'woocommerce' ),
 				'type'        => 'price',
 				'description' => __( 'What fee do you want to charge for local delivery, disregarded if you choose free. Leave blank to disable.', 'woocommerce' ),
 				'default'     => '',
@@ -142,7 +142,7 @@ class WC_Shipping_Legacy_Local_Delivery extends WC_Shipping_Local_Pickup {
 				'placeholder' => wc_format_localized_price( 0 ),
 			),
 			'codes' => array(
-				'title'       => __( 'Allowed ZIP/Post Codes', 'woocommerce' ),
+				'title'       => __( 'Allowed ZIP/post codes', 'woocommerce' ),
 				'type'        => 'text',
 				'desc_tip'    => __( 'What ZIP/post codes are available for local delivery?', 'woocommerce' ),
 				'default'     => '',
@@ -160,7 +160,7 @@ class WC_Shipping_Legacy_Local_Delivery extends WC_Shipping_Local_Pickup {
 				),
 			),
 			'countries' => array(
-				'title'       => __( 'Specific Countries', 'woocommerce' ),
+				'title'       => __( 'Specific countries', 'woocommerce' ),
 				'type'        => 'multiselect',
 				'class'       => 'wc-enhanced-select',
 				'css'         => 'width: 450px;',
diff --git a/includes/shipping/legacy-local-pickup/class-wc-shipping-legacy-local-pickup.php b/includes/shipping/legacy-local-pickup/class-wc-shipping-legacy-local-pickup.php
index ba551d68e0d..6c0569c5c52 100644
--- a/includes/shipping/legacy-local-pickup/class-wc-shipping-legacy-local-pickup.php
+++ b/includes/shipping/legacy-local-pickup/class-wc-shipping-legacy-local-pickup.php
@@ -21,8 +21,8 @@ class WC_Shipping_Legacy_Local_Pickup extends WC_Shipping_Method {
 	 */
 	public function __construct() {
 		$this->id                 = 'legacy_local_pickup';
-		$this->method_title       = __( 'Local Pickup (Legacy)', 'woocommerce' );
-		$this->method_description = sprintf( __( '<strong>This method is deprecated in 2.6.0 and will be removed in future versions - we recommend disabling it and instead setting up a new rate within your <a href="%s">Shipping Zones</a>.</strong>', 'woocommerce' ), admin_url( 'admin.php?page=wc-settings&tab=shipping' ) );
+		$this->method_title       = __( 'Local pickup (legacy)', 'woocommerce' );
+		$this->method_description = sprintf( __( '<strong>This method is deprecated in 2.6.0 and will be removed in future versions - we recommend disabling it and instead setting up a new rate within your <a href="%s">Shipping zones</a>.</strong>', 'woocommerce' ), admin_url( 'admin.php?page=wc-settings&tab=shipping' ) );
 		$this->init();
 	}
 
@@ -94,11 +94,11 @@ class WC_Shipping_Legacy_Local_Pickup extends WC_Shipping_Method {
 				'title'       => __( 'Title', 'woocommerce' ),
 				'type'        => 'text',
 				'description' => __( 'This controls the title which the user sees during checkout.', 'woocommerce' ),
-				'default'     => __( 'Local Pickup', 'woocommerce' ),
+				'default'     => __( 'Local pickup', 'woocommerce' ),
 				'desc_tip'    => true,
 			),
 			'codes' => array(
-				'title'       => __( 'Allowed ZIP/Post Codes', 'woocommerce' ),
+				'title'       => __( 'Allowed ZIP/post codes', 'woocommerce' ),
 				'type'        => 'text',
 				'desc_tip'    => __( 'What ZIP/post codes are available for local pickup?', 'woocommerce' ),
 				'default'     => '',
@@ -112,11 +112,11 @@ class WC_Shipping_Legacy_Local_Pickup extends WC_Shipping_Method {
 				'class'    => 'availability wc-enhanced-select',
 				'options'  => array(
 					'all'      => __( 'All allowed countries', 'woocommerce' ),
-					'specific' => __( 'Specific Countries', 'woocommerce' ),
+					'specific' => __( 'Specific countries', 'woocommerce' ),
 				),
 			),
 			'countries' => array(
-				'title'             => __( 'Specific Countries', 'woocommerce' ),
+				'title'             => __( 'Specific countries', 'woocommerce' ),
 				'type'              => 'multiselect',
 				'class'             => 'wc-enhanced-select',
 				'css'               => 'width: 450px;',
diff --git a/includes/shipping/local-pickup/class-wc-shipping-local-pickup.php b/includes/shipping/local-pickup/class-wc-shipping-local-pickup.php
index 2bd0476b2f8..fa50aab0b78 100644
--- a/includes/shipping/local-pickup/class-wc-shipping-local-pickup.php
+++ b/includes/shipping/local-pickup/class-wc-shipping-local-pickup.php
@@ -21,7 +21,7 @@ class WC_Shipping_Local_Pickup extends WC_Shipping_Method {
 	public function __construct( $instance_id = 0 ) {
 		$this->id                    = 'local_pickup';
 		$this->instance_id 			 = absint( $instance_id );
-		$this->method_title          = __( 'Local Pickup', 'woocommerce' );
+		$this->method_title          = __( 'Local pickup', 'woocommerce' );
 		$this->method_description    = __( 'Allow customers to pick up orders themselves. By default, when using local pickup store base taxes will apply regardless of customer address.', 'woocommerce' );
 		$this->supports              = array(
 			'shipping-zones',
@@ -70,11 +70,11 @@ class WC_Shipping_Local_Pickup extends WC_Shipping_Method {
 				'title'       => __( 'Title', 'woocommerce' ),
 				'type'        => 'text',
 				'description' => __( 'This controls the title which the user sees during checkout.', 'woocommerce' ),
-				'default'     => __( 'Local Pickup', 'woocommerce' ),
+				'default'     => __( 'Local pickup', 'woocommerce' ),
 				'desc_tip'    => true,
 			),
 			'tax_status' => array(
-				'title' 		=> __( 'Tax Status', 'woocommerce' ),
+				'title' 		=> __( 'Tax status', 'woocommerce' ),
 				'type' 			=> 'select',
 				'class'         => 'wc-enhanced-select',
 				'default' 		=> 'taxable',
diff --git a/includes/shortcodes/class-wc-shortcode-checkout.php b/includes/shortcodes/class-wc-shortcode-checkout.php
index ee50b651571..09b26e0de9b 100644
--- a/includes/shortcodes/class-wc-shortcode-checkout.php
+++ b/includes/shortcodes/class-wc-shortcode-checkout.php
@@ -86,7 +86,7 @@ class WC_Shortcode_Checkout {
 			$order                = wc_get_order( $order_id );
 
 			if ( ! current_user_can( 'pay_for_order', $order_id ) ) {
-				echo '<div class="woocommerce-error">' . __( 'Invalid order. If you have an account please log in and try again.', 'woocommerce' ) . ' <a href="' . wc_get_page_permalink( 'myaccount' ) . '" class="wc-forward">' . __( 'My Account', 'woocommerce' ) . '</a>' . '</div>';
+				echo '<div class="woocommerce-error">' . __( 'Invalid order. If you have an account please log in and try again.', 'woocommerce' ) . ' <a href="' . wc_get_page_permalink( 'myaccount' ) . '" class="wc-forward">' . __( 'My account', 'woocommerce' ) . '</a>' . '</div>';
 				return;
 			}
 
@@ -131,7 +131,7 @@ class WC_Shortcode_Checkout {
 					?>
 					<ul class="order_details">
 						<li class="order">
-							<?php _e( 'Order Number:', 'woocommerce' ); ?>
+							<?php _e( 'Order number:', 'woocommerce' ); ?>
 							<strong><?php echo $order->get_order_number(); ?></strong>
 						</li>
 						<li class="date">
@@ -144,7 +144,7 @@ class WC_Shortcode_Checkout {
 						</li>
 						<?php if ( $order->get_payment_method_title() ) : ?>
 						<li class="method">
-							<?php _e( 'Payment Method:', 'woocommerce' ); ?>
+							<?php _e( 'Payment method:', 'woocommerce' ); ?>
 							<strong><?php
 								echo $order->get_payment_method_title();
 							?></strong>
@@ -234,7 +234,7 @@ class WC_Shortcode_Checkout {
 			$non_js_checkout = ! empty( $_POST['woocommerce_checkout_update_totals'] ) ? true : false;
 
 			if ( wc_notice_count( 'error' ) == 0 && $non_js_checkout )
-				wc_add_notice( __( 'The order totals have been updated. Please confirm your order by pressing the Place Order button at the bottom of the page.', 'woocommerce' ) );
+				wc_add_notice( __( 'The order totals have been updated. Please confirm your order by pressing the "Place order" button at the bottom of the page.', 'woocommerce' ) );
 
 			wc_get_template( 'checkout/form-checkout.php', array( 'checkout' => $checkout ) );
 
diff --git a/includes/shortcodes/class-wc-shortcode-my-account.php b/includes/shortcodes/class-wc-shortcode-my-account.php
index 2f9cac6d6eb..41899d2afb8 100644
--- a/includes/shortcodes/class-wc-shortcode-my-account.php
+++ b/includes/shortcodes/class-wc-shortcode-my-account.php
@@ -115,7 +115,7 @@ class WC_Shortcode_My_Account {
 		$order   = wc_get_order( $order_id );
 
 		if ( ! current_user_can( 'view_order', $order_id ) ) {
-			echo '<div class="woocommerce-error">' . __( 'Invalid order.', 'woocommerce' ) . ' <a href="' . wc_get_page_permalink( 'myaccount' ) . '" class="wc-forward">' . __( 'My Account', 'woocommerce' ) . '</a>' . '</div>';
+			echo '<div class="woocommerce-error">' . __( 'Invalid order.', 'woocommerce' ) . ' <a href="' . wc_get_page_permalink( 'myaccount' ) . '" class="wc-forward">' . __( 'My account', 'woocommerce' ) . '</a>' . '</div>';
 			return;
 		}
 
@@ -234,7 +234,7 @@ class WC_Shortcode_My_Account {
 
 		if ( empty( $login ) ) {
 
-			wc_add_notice( __( 'Enter a username or e-mail address.', 'woocommerce' ), 'error' );
+			wc_add_notice( __( 'Enter a username or email address.', 'woocommerce' ), 'error' );
 			return false;
 
 		} else {
@@ -250,12 +250,12 @@ class WC_Shortcode_My_Account {
 		do_action( 'lostpassword_post' );
 
 		if ( ! $user_data ) {
-			wc_add_notice( __( 'Invalid username or e-mail.', 'woocommerce' ), 'error' );
+			wc_add_notice( __( 'Invalid username or email.', 'woocommerce' ), 'error' );
 			return false;
 		}
 
 		if ( is_multisite() && ! is_user_member_of_blog( $user_data->ID, get_current_blog_id() ) ) {
-			wc_add_notice( __( 'Invalid username or e-mail.', 'woocommerce' ), 'error' );
+			wc_add_notice( __( 'Invalid username or email.', 'woocommerce' ), 'error' );
 			return false;
 		}
 
diff --git a/includes/wc-account-functions.php b/includes/wc-account-functions.php
index 15f11b4861c..4a396979226 100644
--- a/includes/wc-account-functions.php
+++ b/includes/wc-account-functions.php
@@ -90,8 +90,8 @@ function wc_get_account_menu_items() {
 		'orders'          => __( 'Orders', 'woocommerce' ),
 		'downloads'       => __( 'Downloads', 'woocommerce' ),
 		'edit-address'    => __( 'Addresses', 'woocommerce' ),
-		'payment-methods' => __( 'Payment Methods', 'woocommerce' ),
-		'edit-account'    => __( 'Account Details', 'woocommerce' ),
+		'payment-methods' => __( 'Payment methods', 'woocommerce' ),
+		'edit-account'    => __( 'Account details', 'woocommerce' ),
 		'customer-logout' => __( 'Logout', 'woocommerce' ),
 	);
 
@@ -193,7 +193,7 @@ function wc_get_account_orders_columns() {
 function wc_get_account_downloads_columns() {
 	$columns = apply_filters( 'woocommerce_account_downloads_columns', array(
 		'download-product'   => __( 'Product', 'woocommerce' ),
-		'download-remaining' => __( 'Downloads Remaining', 'woocommerce' ),
+		'download-remaining' => __( 'Downloads remaining', 'woocommerce' ),
 		'download-expires'   => __( 'Expires', 'woocommerce' ),
 		'download-file'      => __( 'File', 'woocommerce' ),
 		'download-actions'   => '&nbsp;',
@@ -228,7 +228,7 @@ function wc_get_account_payment_methods_columns() {
  */
 function wc_get_account_payment_methods_types() {
 	return apply_filters( 'woocommerce_payment_methods_types', array(
-		'cc'     => __( 'Credit Card', 'woocommerce' ),
+		'cc'     => __( 'Credit card', 'woocommerce' ),
 		'echeck' => __( 'eCheck', 'woocommerce' ),
 	) );
 }
@@ -268,7 +268,7 @@ function wc_get_account_saved_payment_methods_list( $list, $customer_id ) {
 		if ( ! $payment_token->is_default() ) {
 			$list[ $type ][ $key ]['actions']['default'] = array(
 				'url' => $set_default_url,
-				'name' => esc_html__( 'Make Default', 'woocommerce' ),
+				'name' => esc_html__( 'Make default', 'woocommerce' ),
 			);
 		}
 
@@ -294,7 +294,7 @@ function wc_get_account_saved_payment_methods_list_item_cc( $item, $payment_toke
 
 	$card_type               = $payment_token->get_card_type();
 	$item['method']['last4'] = $payment_token->get_last4();
-	$item['method']['brand'] = ( ! empty( $card_type ) ? ucfirst( $card_type ) : esc_html__( 'Credit Card', 'woocommerce' ) );
+	$item['method']['brand'] = ( ! empty( $card_type ) ? ucfirst( $card_type ) : esc_html__( 'Credit card', 'woocommerce' ) );
 	$item['expires']         = $payment_token->get_expiry_month() . '/' . substr( $payment_token->get_expiry_year(), -2 );
 
 	return $item;
diff --git a/includes/wc-cart-functions.php b/includes/wc-cart-functions.php
index 93c1e7f5ef9..f24a379cb0b 100644
--- a/includes/wc-cart-functions.php
+++ b/includes/wc-cart-functions.php
@@ -111,9 +111,9 @@ function wc_add_to_cart_message( $products, $show_qty = false, $return = false )
 	// Output success messages
 	if ( 'yes' === get_option( 'woocommerce_cart_redirect_after_add' ) ) {
 		$return_to = apply_filters( 'woocommerce_continue_shopping_redirect', wc_get_raw_referer() ? wp_validate_redirect( wc_get_raw_referer(), false ) : wc_get_page_permalink( 'shop' ) );
-		$message   = sprintf( '<a href="%s" class="button wc-forward">%s</a> %s', esc_url( $return_to ), esc_html__( 'Continue Shopping', 'woocommerce' ), esc_html( $added_text ) );
+		$message   = sprintf( '<a href="%s" class="button wc-forward">%s</a> %s', esc_url( $return_to ), esc_html__( 'Continue shopping', 'woocommerce' ), esc_html( $added_text ) );
 	} else {
-		$message   = sprintf( '<a href="%s" class="button wc-forward">%s</a> %s', esc_url( wc_get_page_permalink( 'cart' ) ), esc_html__( 'View Cart', 'woocommerce' ), esc_html( $added_text ) );
+		$message   = sprintf( '<a href="%s" class="button wc-forward">%s</a> %s', esc_url( wc_get_page_permalink( 'cart' ) ), esc_html__( 'View cart', 'woocommerce' ), esc_html( $added_text ) );
 	}
 
 	$message = apply_filters( 'wc_add_to_cart_message', $message, $product_id );
diff --git a/includes/wc-coupon-functions.php b/includes/wc-coupon-functions.php
index bf1d677a111..48114aa34d2 100644
--- a/includes/wc-coupon-functions.php
+++ b/includes/wc-coupon-functions.php
@@ -21,10 +21,10 @@ if ( ! defined( 'ABSPATH' ) ) {
  */
 function wc_get_coupon_types() {
 	return (array) apply_filters( 'woocommerce_coupon_discount_types', array(
-		'fixed_cart'      => __( 'Cart Discount', 'woocommerce' ),
-		'percent'         => __( 'Cart % Discount', 'woocommerce' ),
-		'fixed_product'   => __( 'Product Discount', 'woocommerce' ),
-		'percent_product' => __( 'Product % Discount', 'woocommerce' ),
+		'fixed_cart'      => __( 'Cart discount', 'woocommerce' ),
+		'percent'         => __( 'Cart % discount', 'woocommerce' ),
+		'fixed_product'   => __( 'Product discount', 'woocommerce' ),
+		'percent_product' => __( 'Product % discount', 'woocommerce' ),
 	) );
 }
 
diff --git a/includes/wc-order-functions.php b/includes/wc-order-functions.php
index a69f6bcde82..f0cacf59020 100644
--- a/includes/wc-order-functions.php
+++ b/includes/wc-order-functions.php
@@ -189,9 +189,9 @@ function _wc_get_orders_generate_customer_meta_query( $values, $relation = 'or'
  */
 function wc_get_order_statuses() {
 	$order_statuses = array(
-		'wc-pending'    => _x( 'Pending Payment', 'Order status', 'woocommerce' ),
+		'wc-pending'    => _x( 'Pending payment', 'Order status', 'woocommerce' ),
 		'wc-processing' => _x( 'Processing', 'Order status', 'woocommerce' ),
-		'wc-on-hold'    => _x( 'On Hold', 'Order status', 'woocommerce' ),
+		'wc-on-hold'    => _x( 'On hold', 'Order status', 'woocommerce' ),
 		'wc-completed'  => _x( 'Completed', 'Order status', 'woocommerce' ),
 		'wc-cancelled'  => _x( 'Cancelled', 'Order status', 'woocommerce' ),
 		'wc-refunded'   => _x( 'Refunded', 'Order status', 'woocommerce' ),
@@ -940,7 +940,7 @@ function wc_order_fully_refunded( $order_id ) {
 	// Create the refund object
 	wc_create_refund( array(
 		'amount'     => $max_refund,
-		'reason'     => __( 'Order Fully Refunded', 'woocommerce' ),
+		'reason'     => __( 'Order fully refunded', 'woocommerce' ),
 		'order_id'   => $order_id,
 		'line_items' => array(),
 	) );
diff --git a/includes/wc-template-functions.php b/includes/wc-template-functions.php
index 003076fd865..0accb5e31f5 100644
--- a/includes/wc-template-functions.php
+++ b/includes/wc-template-functions.php
@@ -511,7 +511,7 @@ if ( ! function_exists( 'woocommerce_page_title' ) ) {
 	function woocommerce_page_title( $echo = true ) {
 
 		if ( is_search() ) {
-			$page_title = sprintf( __( 'Search Results: &ldquo;%s&rdquo;', 'woocommerce' ), get_search_query() );
+			$page_title = sprintf( __( 'Search results: &ldquo;%s&rdquo;', 'woocommerce' ), get_search_query() );
 
 			if ( get_query_var( 'paged' ) )
 				$page_title .= sprintf( __( '&nbsp;&ndash; Page %s', 'woocommerce' ), get_query_var( 'paged' ) );
@@ -1165,7 +1165,7 @@ if ( ! function_exists( 'woocommerce_default_product_tabs' ) ) {
 		// Additional information tab - shows attributes
 		if ( $product && ( $product->has_attributes() || $product->enable_dimensions_display() ) ) {
 			$tabs['additional_information'] = array(
-				'title'    => __( 'Additional Information', 'woocommerce' ),
+				'title'    => __( 'Additional information', 'woocommerce' ),
 				'priority' => 20,
 				'callback' => 'woocommerce_product_additional_information_tab',
 			);
@@ -1420,7 +1420,7 @@ if ( ! function_exists( 'woocommerce_widget_shopping_cart_button_view_cart' ) )
 	 * @subpackage	Cart
 	 */
 	function woocommerce_widget_shopping_cart_button_view_cart() {
-		echo '<a href="' . esc_url( wc_get_cart_url() ) . '" class="button wc-forward">' . __( 'View Cart', 'woocommerce' ) . '</a>';
+		echo '<a href="' . esc_url( wc_get_cart_url() ) . '" class="button wc-forward">' . __( 'View cart', 'woocommerce' ) . '</a>';
 	}
 }
 
diff --git a/includes/wc-update-functions.php b/includes/wc-update-functions.php
index 49a768f4a98..5b62c7a7212 100644
--- a/includes/wc-update-functions.php
+++ b/includes/wc-update-functions.php
@@ -770,7 +770,7 @@ function wc_update_240_refunds() {
 		if ( $order_total > $refunded_total ) {
 			wc_create_refund( array(
 				'amount'     => $order_total - $refunded_total,
-				'reason'     => __( 'Order Fully Refunded', 'woocommerce' ),
+				'reason'     => __( 'Order fully refunded', 'woocommerce' ),
 				'order_id'   => $refunded_order->ID,
 				'line_items' => array(),
 				'date'       => $refunded_order->post_modified,
diff --git a/includes/widgets/class-wc-widget-cart.php b/includes/widgets/class-wc-widget-cart.php
index 14fa3402d4a..f7f359b8891 100644
--- a/includes/widgets/class-wc-widget-cart.php
+++ b/includes/widgets/class-wc-widget-cart.php
@@ -22,9 +22,9 @@ class WC_Widget_Cart extends WC_Widget {
 	 */
 	public function __construct() {
 		$this->widget_cssclass    = 'woocommerce widget_shopping_cart';
-		$this->widget_description = __( "Display the user's Cart in the sidebar.", 'woocommerce' );
+		$this->widget_description = __( "Display the user's cart in the sidebar.", 'woocommerce' );
 		$this->widget_id          = 'woocommerce_widget_cart';
-		$this->widget_name        = __( 'WooCommerce Cart', 'woocommerce' );
+		$this->widget_name        = __( 'WooCommerce cart', 'woocommerce' );
 		$this->settings           = array(
 			'title'  => array(
 				'type'  => 'text',
diff --git a/includes/widgets/class-wc-widget-layered-nav-filters.php b/includes/widgets/class-wc-widget-layered-nav-filters.php
index cd87f6ff06f..7b98e3e7472 100644
--- a/includes/widgets/class-wc-widget-layered-nav-filters.php
+++ b/includes/widgets/class-wc-widget-layered-nav-filters.php
@@ -22,11 +22,11 @@ class WC_Widget_Layered_Nav_Filters extends WC_Widget {
 		$this->widget_cssclass    = 'woocommerce widget_layered_nav_filters';
 		$this->widget_description = __( 'Shows active layered nav filters so users can see and deactivate them.', 'woocommerce' );
 		$this->widget_id          = 'woocommerce_layered_nav_filters';
-		$this->widget_name        = __( 'WooCommerce Layered Nav Filters', 'woocommerce' );
+		$this->widget_name        = __( 'WooCommerce layered nav filters', 'woocommerce' );
 		$this->settings           = array(
 			'title'  => array(
 				'type'  => 'text',
-				'std'   => __( 'Active Filters', 'woocommerce' ),
+				'std'   => __( 'Active filters', 'woocommerce' ),
 				'label' => __( 'Title', 'woocommerce' ),
 			),
 		);
diff --git a/includes/widgets/class-wc-widget-layered-nav.php b/includes/widgets/class-wc-widget-layered-nav.php
index ccd1869b4b0..7cd7ac0ea77 100644
--- a/includes/widgets/class-wc-widget-layered-nav.php
+++ b/includes/widgets/class-wc-widget-layered-nav.php
@@ -22,7 +22,7 @@ class WC_Widget_Layered_Nav extends WC_Widget {
 		$this->widget_cssclass    = 'woocommerce widget_layered_nav';
 		$this->widget_description = __( 'Shows a custom attribute in a widget which lets you narrow down the list of products when viewing product categories.', 'woocommerce' );
 		$this->widget_id          = 'woocommerce_layered_nav';
-		$this->widget_name        = __( 'WooCommerce Layered Nav', 'woocommerce' );
+		$this->widget_name        = __( 'WooCommerce layered nav', 'woocommerce' );
 		parent::__construct();
 	}
 
diff --git a/includes/widgets/class-wc-widget-price-filter.php b/includes/widgets/class-wc-widget-price-filter.php
index 278f3d38b67..5da5bb11fb9 100644
--- a/includes/widgets/class-wc-widget-price-filter.php
+++ b/includes/widgets/class-wc-widget-price-filter.php
@@ -24,7 +24,7 @@ class WC_Widget_Price_Filter extends WC_Widget {
 		$this->widget_cssclass    = 'woocommerce widget_price_filter';
 		$this->widget_description = __( 'Shows a price filter slider in a widget which lets you narrow down the list of shown products when viewing product categories.', 'woocommerce' );
 		$this->widget_id          = 'woocommerce_price_filter';
-		$this->widget_name        = __( 'WooCommerce Price Filter', 'woocommerce' );
+		$this->widget_name        = __( 'WooCommerce price filter', 'woocommerce' );
 		$this->settings           = array(
 			'title'  => array(
 				'type'  => 'text',
diff --git a/includes/widgets/class-wc-widget-product-categories.php b/includes/widgets/class-wc-widget-product-categories.php
index 7106169881a..6ba8d22c3f3 100644
--- a/includes/widgets/class-wc-widget-product-categories.php
+++ b/includes/widgets/class-wc-widget-product-categories.php
@@ -36,11 +36,11 @@ class WC_Widget_Product_Categories extends WC_Widget {
 		$this->widget_cssclass    = 'woocommerce widget_product_categories';
 		$this->widget_description = __( 'A list or dropdown of product categories.', 'woocommerce' );
 		$this->widget_id          = 'woocommerce_product_categories';
-		$this->widget_name        = __( 'WooCommerce Product Categories', 'woocommerce' );
+		$this->widget_name        = __( 'WooCommerce product categories', 'woocommerce' );
 		$this->settings           = array(
 			'title'  => array(
 				'type'  => 'text',
-				'std'   => __( 'Product Categories', 'woocommerce' ),
+				'std'   => __( 'Product categories', 'woocommerce' ),
 				'label' => __( 'Title', 'woocommerce' ),
 			),
 			'orderby' => array(
@@ -48,7 +48,7 @@ class WC_Widget_Product_Categories extends WC_Widget {
 				'std'   => 'name',
 				'label' => __( 'Order by', 'woocommerce' ),
 				'options' => array(
-					'order' => __( 'Category Order', 'woocommerce' ),
+					'order' => __( 'Category order', 'woocommerce' ),
 					'name'  => __( 'Name', 'woocommerce' ),
 				),
 			),
diff --git a/includes/widgets/class-wc-widget-product-search.php b/includes/widgets/class-wc-widget-product-search.php
index b43f38be434..ed3d0053e2c 100644
--- a/includes/widgets/class-wc-widget-product-search.php
+++ b/includes/widgets/class-wc-widget-product-search.php
@@ -22,7 +22,7 @@ class WC_Widget_Product_Search extends WC_Widget {
 		$this->widget_cssclass    = 'woocommerce widget_product_search';
 		$this->widget_description = __( 'A Search box for products only.', 'woocommerce' );
 		$this->widget_id          = 'woocommerce_product_search';
-		$this->widget_name        = __( 'WooCommerce Product Search', 'woocommerce' );
+		$this->widget_name        = __( 'WooCommerce product search', 'woocommerce' );
 		$this->settings           = array(
 			'title'  => array(
 				'type'  => 'text',
diff --git a/includes/widgets/class-wc-widget-product-tag-cloud.php b/includes/widgets/class-wc-widget-product-tag-cloud.php
index 31e4fbcde60..527ab29849e 100644
--- a/includes/widgets/class-wc-widget-product-tag-cloud.php
+++ b/includes/widgets/class-wc-widget-product-tag-cloud.php
@@ -22,11 +22,11 @@ class WC_Widget_Product_Tag_Cloud extends WC_Widget {
 		$this->widget_cssclass    = 'woocommerce widget_product_tag_cloud';
 		$this->widget_description = __( 'Your most used product tags in cloud format.', 'woocommerce' );
 		$this->widget_id          = 'woocommerce_product_tag_cloud';
-		$this->widget_name        = __( 'WooCommerce Product Tags', 'woocommerce' );
+		$this->widget_name        = __( 'WooCommerce product tags', 'woocommerce' );
 		$this->settings           = array(
 			'title'  => array(
 				'type'  => 'text',
-				'std'   => __( 'Product Tags', 'woocommerce' ),
+				'std'   => __( 'Product tags', 'woocommerce' ),
 				'label' => __( 'Title', 'woocommerce' ),
 			),
 		);
diff --git a/includes/widgets/class-wc-widget-products.php b/includes/widgets/class-wc-widget-products.php
index e78048f8ff8..b33de72b882 100644
--- a/includes/widgets/class-wc-widget-products.php
+++ b/includes/widgets/class-wc-widget-products.php
@@ -22,7 +22,7 @@ class WC_Widget_Products extends WC_Widget {
 		$this->widget_cssclass    = 'woocommerce widget_products';
 		$this->widget_description = __( 'Display a list of your products on your site.', 'woocommerce' );
 		$this->widget_id          = 'woocommerce_products';
-		$this->widget_name        = __( 'WooCommerce Products', 'woocommerce' );
+		$this->widget_name        = __( 'WooCommerce products', 'woocommerce' );
 		$this->settings           = array(
 			'title'  => array(
 				'type'  => 'text',
@@ -42,9 +42,9 @@ class WC_Widget_Products extends WC_Widget {
 				'std'   => '',
 				'label' => __( 'Show', 'woocommerce' ),
 				'options' => array(
-					''         => __( 'All Products', 'woocommerce' ),
-					'featured' => __( 'Featured Products', 'woocommerce' ),
-					'onsale'   => __( 'On-sale Products', 'woocommerce' ),
+					''         => __( 'All products', 'woocommerce' ),
+					'featured' => __( 'Featured products', 'woocommerce' ),
+					'onsale'   => __( 'On-sale products', 'woocommerce' ),
 				),
 			),
 			'orderby' => array(
diff --git a/includes/widgets/class-wc-widget-rating-filter.php b/includes/widgets/class-wc-widget-rating-filter.php
index 627fc24fee5..6c4a906816f 100644
--- a/includes/widgets/class-wc-widget-rating-filter.php
+++ b/includes/widgets/class-wc-widget-rating-filter.php
@@ -23,11 +23,11 @@ class WC_Widget_Rating_Filter extends WC_Widget {
 		$this->widget_cssclass    = 'woocommerce widget_rating_filter';
 		$this->widget_description = __( 'Filter products by rating when viewing product archives and categories.', 'woocommerce' );
 		$this->widget_id          = 'woocommerce_rating_filter';
-		$this->widget_name        = __( 'WooCommerce Average Rating Filter', 'woocommerce' );
+		$this->widget_name        = __( 'WooCommerce average rating filter', 'woocommerce' );
 		$this->settings           = array(
 			'title'  => array(
 				'type'  => 'text',
-				'std'   => __( 'Average Rating', 'woocommerce' ),
+				'std'   => __( 'Average rating', 'woocommerce' ),
 				'label' => __( 'Title', 'woocommerce' ),
 			),
 		);
diff --git a/includes/widgets/class-wc-widget-recent-reviews.php b/includes/widgets/class-wc-widget-recent-reviews.php
index 8ed9191f1f8..d893f7cd4c2 100644
--- a/includes/widgets/class-wc-widget-recent-reviews.php
+++ b/includes/widgets/class-wc-widget-recent-reviews.php
@@ -22,11 +22,11 @@ class WC_Widget_Recent_Reviews extends WC_Widget {
 		$this->widget_cssclass    = 'woocommerce widget_recent_reviews';
 		$this->widget_description = __( 'Display a list of your most recent reviews on your site.', 'woocommerce' );
 		$this->widget_id          = 'woocommerce_recent_reviews';
-		$this->widget_name        = __( 'WooCommerce Recent Reviews', 'woocommerce' );
+		$this->widget_name        = __( 'WooCommerce recent reviews', 'woocommerce' );
 		$this->settings           = array(
 			'title'  => array(
 				'type'  => 'text',
-				'std'   => __( 'Recent Reviews', 'woocommerce' ),
+				'std'   => __( 'Recent reviews', 'woocommerce' ),
 				'label' => __( 'Title', 'woocommerce' ),
 			),
 			'number' => array(
diff --git a/includes/widgets/class-wc-widget-recently-viewed.php b/includes/widgets/class-wc-widget-recently-viewed.php
index 05cd4e7c35b..af6f7961ffa 100644
--- a/includes/widgets/class-wc-widget-recently-viewed.php
+++ b/includes/widgets/class-wc-widget-recently-viewed.php
@@ -22,11 +22,11 @@ class WC_Widget_Recently_Viewed extends WC_Widget {
 		$this->widget_cssclass    = 'woocommerce widget_recently_viewed_products';
 		$this->widget_description = __( 'Display a list of recently viewed products.', 'woocommerce' );
 		$this->widget_id          = 'woocommerce_recently_viewed_products';
-		$this->widget_name        = __( 'WooCommerce Recently Viewed', 'woocommerce' );
+		$this->widget_name        = __( 'WooCommerce recently viewed', 'woocommerce' );
 		$this->settings           = array(
 			'title'  => array(
 				'type'  => 'text',
-				'std'   => __( 'Recently Viewed Products', 'woocommerce' ),
+				'std'   => __( 'Recently viewed products', 'woocommerce' ),
 				'label' => __( 'Title', 'woocommerce' ),
 			),
 			'number' => array(
diff --git a/includes/widgets/class-wc-widget-top-rated-products.php b/includes/widgets/class-wc-widget-top-rated-products.php
index 309f81c5972..0586f82a19e 100644
--- a/includes/widgets/class-wc-widget-top-rated-products.php
+++ b/includes/widgets/class-wc-widget-top-rated-products.php
@@ -24,11 +24,11 @@ class WC_Widget_Top_Rated_Products extends WC_Widget {
 		$this->widget_cssclass    = 'woocommerce widget_top_rated_products';
 		$this->widget_description = __( 'Display a list of your top rated products on your site.', 'woocommerce' );
 		$this->widget_id          = 'woocommerce_top_rated_products';
-		$this->widget_name        = __( 'WooCommerce Top Rated Products', 'woocommerce' );
+		$this->widget_name        = __( 'WooCommerce top rated products', 'woocommerce' );
 		$this->settings           = array(
 			'title'  => array(
 				'type'  => 'text',
-				'std'   => __( 'Top Rated Products', 'woocommerce' ),
+				'std'   => __( 'Top rated products', 'woocommerce' ),
 				'label' => __( 'Title', 'woocommerce' ),
 			),
 			'number' => array(
diff --git a/readme.txt b/readme.txt
index 1927673b6a4..e44aa40bce9 100644
--- a/readme.txt
+++ b/readme.txt
@@ -166,7 +166,7 @@ Yes you can! Join in on our [GitHub repository](http://github.com/woocommerce/wo
 * Added Nigerian Provinces to i18n/state.
 * Improved handling of shop page rewrite rules to allow subpages.
 * Redirect to login after password reset.
-* When using authorizations in PayPal standard, automatically capture funds when the order goes processing/completed.
+* When using authorizations in PayPal Standard, automatically capture funds when the order goes processing/completed.
 * On multisite, when a user logs into a store with an account on a site, but not the current site, rather than error, add the user to the current site as a customer.
 * Show variable weights/dimensions even when parent values are not set.
 * Automatically sort tax rates rather than allow clunky manual sorting.
diff --git a/templates/auth/header.php b/templates/auth/header.php
index e320ddb86d2..fdbc6483364 100644
--- a/templates/auth/header.php
+++ b/templates/auth/header.php
@@ -26,7 +26,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 	<meta name="viewport" content="width=device-width" />
 	<meta http-equiv="Content-Type" content="text/html; charset=utf-8" />
 	<meta name="robots" content="noindex, nofollow" />
-	<title><?php _e( 'Application Authentication Request', 'woocommerce' ); ?></title>
+	<title><?php _e( 'Application authentication request', 'woocommerce' ); ?></title>
 	<?php wp_admin_css( 'install', true ); ?>
 	<link rel="stylesheet" href="<?php echo esc_url( str_replace( array( 'http:', 'https:' ), '', WC()->plugin_url() ) . '/assets/css/auth.css' ); ?>" type="text/css" />
 </head>
diff --git a/templates/cart/cart-empty.php b/templates/cart/cart-empty.php
index fd0f87bc592..964f696bf74 100644
--- a/templates/cart/cart-empty.php
+++ b/templates/cart/cart-empty.php
@@ -33,7 +33,7 @@ wc_print_notices();
 <?php if ( wc_get_page_id( 'shop' ) > 0 ) : ?>
 	<p class="return-to-shop">
 		<a class="button wc-backward" href="<?php echo esc_url( apply_filters( 'woocommerce_return_to_shop_redirect', wc_get_page_permalink( 'shop' ) ) ); ?>">
-			<?php _e( 'Return To Shop', 'woocommerce' ) ?>
+			<?php _e( 'Return to shop', 'woocommerce' ) ?>
 		</a>
 	</p>
 <?php endif; ?>
diff --git a/templates/cart/cart-totals.php b/templates/cart/cart-totals.php
index 3fe5705736c..4af9992956d 100644
--- a/templates/cart/cart-totals.php
+++ b/templates/cart/cart-totals.php
@@ -25,7 +25,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 
 	<?php do_action( 'woocommerce_before_cart_totals' ); ?>
 
-	<h2><?php _e( 'Cart Totals', 'woocommerce' ); ?></h2>
+	<h2><?php _e( 'Cart totals', 'woocommerce' ); ?></h2>
 
 	<table cellspacing="0" class="shop_table shop_table_responsive">
 
diff --git a/templates/cart/cart.php b/templates/cart/cart.php
index 412312764bc..e0a169a175e 100644
--- a/templates/cart/cart.php
+++ b/templates/cart/cart.php
@@ -135,13 +135,13 @@ do_action( 'woocommerce_before_cart' ); ?>
 				<?php if ( wc_coupons_enabled() ) { ?>
 					<div class="coupon">
 
-						<label for="coupon_code"><?php _e( 'Coupon:', 'woocommerce' ); ?></label> <input type="text" name="coupon_code" class="input-text" id="coupon_code" value="" placeholder="<?php esc_attr_e( 'Coupon code', 'woocommerce' ); ?>" /> <input type="submit" class="button" name="apply_coupon" value="<?php esc_attr_e( 'Apply Coupon', 'woocommerce' ); ?>" />
+						<label for="coupon_code"><?php _e( 'Coupon:', 'woocommerce' ); ?></label> <input type="text" name="coupon_code" class="input-text" id="coupon_code" value="" placeholder="<?php esc_attr_e( 'Coupon code', 'woocommerce' ); ?>" /> <input type="submit" class="button" name="apply_coupon" value="<?php esc_attr_e( 'Apply coupon', 'woocommerce' ); ?>" />
 
 						<?php do_action( 'woocommerce_cart_coupon' ); ?>
 					</div>
 				<?php } ?>
 
-				<input type="submit" class="button" name="update_cart" value="<?php esc_attr_e( 'Update Cart', 'woocommerce' ); ?>" />
+				<input type="submit" class="button" name="update_cart" value="<?php esc_attr_e( 'Update cart', 'woocommerce' ); ?>" />
 
 				<?php do_action( 'woocommerce_cart_actions' ); ?>
 
diff --git a/templates/cart/proceed-to-checkout-button.php b/templates/cart/proceed-to-checkout-button.php
index a35a4f48fb6..33069918b9b 100644
--- a/templates/cart/proceed-to-checkout-button.php
+++ b/templates/cart/proceed-to-checkout-button.php
@@ -24,5 +24,5 @@ if ( ! defined( 'ABSPATH' ) ) {
 ?>
 
 <a href="<?php echo esc_url( wc_get_checkout_url() );?>" class="checkout-button button alt wc-forward">
-	<?php esc_html_e( 'Proceed to Checkout', 'woocommerce' ); ?>
+	<?php esc_html_e( 'Proceed to checkout', 'woocommerce' ); ?>
 </a>
diff --git a/templates/cart/shipping-calculator.php b/templates/cart/shipping-calculator.php
index 5984d75fcf1..9cb5e5f01a9 100644
--- a/templates/cart/shipping-calculator.php
+++ b/templates/cart/shipping-calculator.php
@@ -30,7 +30,7 @@ if ( 'no' === get_option( 'woocommerce_enable_shipping_calc' ) || ! WC()->cart->
 
 <form class="woocommerce-shipping-calculator" action="<?php echo esc_url( wc_get_cart_url() ); ?>" method="post">
 
-	<p><a href="#" class="shipping-calculator-button"><?php _e( 'Calculate Shipping', 'woocommerce' ); ?></a></p>
+	<p><a href="#" class="shipping-calculator-button"><?php _e( 'Calculate shipping', 'woocommerce' ); ?></a></p>
 
 	<section class="shipping-calculator-form" style="display:none;">
 
@@ -93,7 +93,7 @@ if ( 'no' === get_option( 'woocommerce_enable_shipping_calc' ) || ! WC()->cart->
 
 		<?php endif; ?>
 
-		<p><button type="submit" name="calc_shipping" value="1" class="button"><?php _e( 'Update Totals', 'woocommerce' ); ?></button></p>
+		<p><button type="submit" name="calc_shipping" value="1" class="button"><?php _e( 'Update totals', 'woocommerce' ); ?></button></p>
 
 		<?php wp_nonce_field( 'woocommerce-cart' ); ?>
 	</section>
diff --git a/templates/checkout/cart-errors.php b/templates/checkout/cart-errors.php
index 6f0bdf4afba..a50eef6e0a5 100644
--- a/templates/checkout/cart-errors.php
+++ b/templates/checkout/cart-errors.php
@@ -28,4 +28,4 @@ if ( ! defined( 'ABSPATH' ) ) {
 
 <?php do_action( 'woocommerce_cart_has_errors' ); ?>
 
-<p><a class="button wc-backward" href="<?php echo esc_url( wc_get_page_permalink( 'cart' ) ); ?>"><?php _e( 'Return To Cart', 'woocommerce' ) ?></a></p>
+<p><a class="button wc-backward" href="<?php echo esc_url( wc_get_page_permalink( 'cart' ) ); ?>"><?php _e( 'Return to cart', 'woocommerce' ) ?></a></p>
diff --git a/templates/checkout/form-billing.php b/templates/checkout/form-billing.php
index a8730c4f421..2f9162a0d2d 100644
--- a/templates/checkout/form-billing.php
+++ b/templates/checkout/form-billing.php
@@ -30,7 +30,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 
 	<?php else : ?>
 
-		<h3><?php _e( 'Billing Details', 'woocommerce' ); ?></h3>
+		<h3><?php _e( 'Billing details', 'woocommerce' ); ?></h3>
 
 	<?php endif; ?>
 
diff --git a/templates/checkout/form-coupon.php b/templates/checkout/form-coupon.php
index 480632e89c8..d9c71293937 100644
--- a/templates/checkout/form-coupon.php
+++ b/templates/checkout/form-coupon.php
@@ -37,7 +37,7 @@ if ( empty( WC()->cart->applied_coupons ) ) {
 	</p>
 
 	<p class="form-row form-row-last">
-		<input type="submit" class="button" name="apply_coupon" value="<?php esc_attr_e( 'Apply Coupon', 'woocommerce' ); ?>" />
+		<input type="submit" class="button" name="apply_coupon" value="<?php esc_attr_e( 'Apply coupon', 'woocommerce' ); ?>" />
 	</p>
 
 	<div class="clear"></div>
diff --git a/templates/checkout/form-shipping.php b/templates/checkout/form-shipping.php
index 13733d60ec0..3c82f627e50 100644
--- a/templates/checkout/form-shipping.php
+++ b/templates/checkout/form-shipping.php
@@ -51,7 +51,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 
 		<?php if ( ! WC()->cart->needs_shipping() || wc_ship_to_billing_address_only() ) : ?>
 
-			<h3><?php _e( 'Additional Information', 'woocommerce' ); ?></h3>
+			<h3><?php _e( 'Additional information', 'woocommerce' ); ?></h3>
 
 		<?php endif; ?>
 
diff --git a/templates/checkout/thankyou.php b/templates/checkout/thankyou.php
index 945a753bba8..1f53be77442 100644
--- a/templates/checkout/thankyou.php
+++ b/templates/checkout/thankyou.php
@@ -32,7 +32,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 			<p class="woocommerce-notice woocommerce-notice--error woocommerce-thankyou-order-failed-actions">
 				<a href="<?php echo esc_url( $order->get_checkout_payment_url() ); ?>" class="button pay"><?php _e( 'Pay', 'woocommerce' ) ?></a>
 				<?php if ( is_user_logged_in() ) : ?>
-					<a href="<?php echo esc_url( wc_get_page_permalink( 'myaccount' ) ); ?>" class="button pay"><?php _e( 'My Account', 'woocommerce' ); ?></a>
+					<a href="<?php echo esc_url( wc_get_page_permalink( 'myaccount' ) ); ?>" class="button pay"><?php _e( 'My account', 'woocommerce' ); ?></a>
 				<?php endif; ?>
 			</p>
 
@@ -43,7 +43,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 			<ul class="woocommerce-order-overview woocommerce-thankyou-order-details order_details">
 
 				<li class="woocommerce-order-overview__order order">
-					<?php _e( 'Order Number:', 'woocommerce' ); ?>
+					<?php _e( 'Order number:', 'woocommerce' ); ?>
 					<strong><?php echo $order->get_order_number(); ?></strong>
 				</li>
 
@@ -60,7 +60,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 				<?php if ( $order->get_payment_method_title() ) : ?>
 
 				<li class="woocommerce-order-overview__payment-method method">
-					<?php _e( 'Payment Method:', 'woocommerce' ); ?>
+					<?php _e( 'Payment method:', 'woocommerce' ); ?>
 					<strong><?php echo $order->get_payment_method_title(); ?></strong>
 				</li>
 
diff --git a/templates/emails/email-order-items.php b/templates/emails/email-order-items.php
index 17568c645a5..9ba4f7fd09e 100644
--- a/templates/emails/email-order-items.php
+++ b/templates/emails/email-order-items.php
@@ -29,7 +29,7 @@ foreach ( $items as $item_id => $item ) :
 
 				// Show title/image etc
 				if ( $show_image ) {
-					echo apply_filters( 'woocommerce_order_item_thumbnail', '<div style="margin-bottom: 5px"><img src="' . ( $product->get_image_id() ? current( wp_get_attachment_image_src( $product->get_image_id(), 'thumbnail' ) ) : wc_placeholder_img_src() ) . '" alt="' . esc_attr__( 'Product Image', 'woocommerce' ) . '" height="' . esc_attr( $image_size[1] ) . '" width="' . esc_attr( $image_size[0] ) . '" style="vertical-align:middle; margin-right: 10px;" /></div>', $item );
+					echo apply_filters( 'woocommerce_order_item_thumbnail', '<div style="margin-bottom: 5px"><img src="' . ( $product->get_image_id() ? current( wp_get_attachment_image_src( $product->get_image_id(), 'thumbnail' ) ) : wc_placeholder_img_src() ) . '" alt="' . esc_attr__( 'Product image', 'woocommerce' ) . '" height="' . esc_attr( $image_size[1] ) . '" width="' . esc_attr( $image_size[0] ) . '" style="vertical-align:middle; margin-right: 10px;" /></div>', $item );
 				}
 
 				// Product name
diff --git a/templates/myaccount/downloads.php b/templates/myaccount/downloads.php
index fb13247f01a..1f13ed2fe1a 100644
--- a/templates/myaccount/downloads.php
+++ b/templates/myaccount/downloads.php
@@ -95,7 +95,7 @@ do_action( 'woocommerce_before_account_downloads', $has_downloads ); ?>
 <?php else : ?>
 	<div class="woocommerce-Message woocommerce-Message--info woocommerce-info">
 		<a class="woocommerce-Button button" href="<?php echo esc_url( apply_filters( 'woocommerce_return_to_shop_redirect', wc_get_page_permalink( 'shop' ) ) ); ?>">
-			<?php esc_html_e( 'Go Shop', 'woocommerce' ) ?>
+			<?php esc_html_e( 'Go shop', 'woocommerce' ) ?>
 		</a>
 		<?php esc_html_e( 'No downloads available yet.', 'woocommerce' ); ?>
 	</div>
diff --git a/templates/myaccount/form-add-payment-method.php b/templates/myaccount/form-add-payment-method.php
index d2c7c699c9a..091e357868c 100644
--- a/templates/myaccount/form-add-payment-method.php
+++ b/templates/myaccount/form-add-payment-method.php
@@ -50,7 +50,7 @@ if ( $available_gateways = WC()->payment_gateways->get_available_payment_gateway
 
 			<div class="form-row">
 				<?php wp_nonce_field( 'woocommerce-add-payment-method' ); ?>
-				<input type="submit" class="woocommerce-Button woocommerce-Button--alt button alt" id="place_order" value="<?php esc_attr_e( 'Add Payment Method', 'woocommerce' ); ?>" />
+				<input type="submit" class="woocommerce-Button woocommerce-Button--alt button alt" id="place_order" value="<?php esc_attr_e( 'Add payment method', 'woocommerce' ); ?>" />
 				<input type="hidden" name="woocommerce_add_payment_method" id="woocommerce_add_payment_method" value="1" />
 			</div>
 		</div>
diff --git a/templates/myaccount/form-edit-account.php b/templates/myaccount/form-edit-account.php
index c5bbd1f01c0..1f4acc6850d 100644
--- a/templates/myaccount/form-edit-account.php
+++ b/templates/myaccount/form-edit-account.php
@@ -27,33 +27,33 @@ do_action( 'woocommerce_before_edit_account_form' ); ?>
 	<?php do_action( 'woocommerce_edit_account_form_start' ); ?>
 
 	<p class="woocommerce-FormRow woocommerce-FormRow--first form-row form-row-first">
-		<label for="account_first_name"><?php _e( 'First Name', 'woocommerce' ); ?> <span class="required">*</span></label>
+		<label for="account_first_name"><?php _e( 'First name', 'woocommerce' ); ?> <span class="required">*</span></label>
 		<input type="text" class="woocommerce-Input woocommerce-Input--text input-text" name="account_first_name" id="account_first_name" value="<?php echo esc_attr( $user->first_name ); ?>" />
 	</p>
 	<p class="woocommerce-FormRow woocommerce-FormRow--last form-row form-row-last">
-		<label for="account_last_name"><?php _e( 'Last Name', 'woocommerce' ); ?> <span class="required">*</span></label>
+		<label for="account_last_name"><?php _e( 'Last name', 'woocommerce' ); ?> <span class="required">*</span></label>
 		<input type="text" class="woocommerce-Input woocommerce-Input--text input-text" name="account_last_name" id="account_last_name" value="<?php echo esc_attr( $user->last_name ); ?>" />
 	</p>
 	<div class="clear"></div>
 
 	<p class="woocommerce-FormRow woocommerce-FormRow--wide form-row form-row-wide">
-		<label for="account_email"><?php _e( 'Email Address', 'woocommerce' ); ?> <span class="required">*</span></label>
+		<label for="account_email"><?php _e( 'Email address', 'woocommerce' ); ?> <span class="required">*</span></label>
 		<input type="email" class="woocommerce-Input woocommerce-Input--email input-text" name="account_email" id="account_email" value="<?php echo esc_attr( $user->user_email ); ?>" />
 	</p>
 
 	<fieldset>
-		<legend><?php _e( 'Password Change', 'woocommerce' ); ?></legend>
+		<legend><?php _e( 'Password change', 'woocommerce' ); ?></legend>
 
 		<p class="woocommerce-FormRow woocommerce-FormRow--wide form-row form-row-wide">
-			<label for="password_current"><?php _e( 'Current Password (leave blank to leave unchanged)', 'woocommerce' ); ?></label>
+			<label for="password_current"><?php _e( 'Current password (leave blank to leave unchanged)', 'woocommerce' ); ?></label>
 			<input type="password" class="woocommerce-Input woocommerce-Input--password input-text" name="password_current" id="password_current" />
 		</p>
 		<p class="woocommerce-FormRow woocommerce-FormRow--wide form-row form-row-wide">
-			<label for="password_1"><?php _e( 'New Password (leave blank to leave unchanged)', 'woocommerce' ); ?></label>
+			<label for="password_1"><?php _e( 'New password (leave blank to leave unchanged)', 'woocommerce' ); ?></label>
 			<input type="password" class="woocommerce-Input woocommerce-Input--password input-text" name="password_1" id="password_1" />
 		</p>
 		<p class="woocommerce-FormRow woocommerce-FormRow--wide form-row form-row-wide">
-			<label for="password_2"><?php _e( 'Confirm New Password', 'woocommerce' ); ?></label>
+			<label for="password_2"><?php _e( 'Confirm new password', 'woocommerce' ); ?></label>
 			<input type="password" class="woocommerce-Input woocommerce-Input--password input-text" name="password_2" id="password_2" />
 		</p>
 	</fieldset>
diff --git a/templates/myaccount/form-edit-address.php b/templates/myaccount/form-edit-address.php
index 14eac64b61a..f0619f3d972 100644
--- a/templates/myaccount/form-edit-address.php
+++ b/templates/myaccount/form-edit-address.php
@@ -20,7 +20,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 	exit;
 }
 
-$page_title = ( 'billing' === $load_address ) ? __( 'Billing Address', 'woocommerce' ) : __( 'Shipping Address', 'woocommerce' );
+$page_title = ( 'billing' === $load_address ) ? __( 'Billing address', 'woocommerce' ) : __( 'Shipping address', 'woocommerce' );
 
 do_action( 'woocommerce_before_edit_account_address_form' ); ?>
 
@@ -43,7 +43,7 @@ do_action( 'woocommerce_before_edit_account_address_form' ); ?>
 		<?php do_action( "woocommerce_after_edit_address_form_{$load_address}" ); ?>
 
 		<p>
-			<input type="submit" class="button" name="save_address" value="<?php esc_attr_e( 'Save Address', 'woocommerce' ); ?>" />
+			<input type="submit" class="button" name="save_address" value="<?php esc_attr_e( 'Save address', 'woocommerce' ); ?>" />
 			<?php wp_nonce_field( 'woocommerce-edit_address' ); ?>
 			<input type="hidden" name="action" value="edit_address" />
 		</p>
diff --git a/templates/myaccount/form-login.php b/templates/myaccount/form-login.php
index 8ca933223c7..71178d63856 100644
--- a/templates/myaccount/form-login.php
+++ b/templates/myaccount/form-login.php
@@ -88,7 +88,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 			<?php endif; ?>
 
 			<p class="woocommerce-FormRow woocommerce-FormRow--wide form-row form-row-wide">
-				<label for="reg_email"><?php _e( 'Email Address', 'woocommerce' ); ?> <span class="required">*</span></label>
+				<label for="reg_email"><?php _e( 'Email address', 'woocommerce' ); ?> <span class="required">*</span></label>
 				<input type="email" class="woocommerce-Input woocommerce-Input--text input-text" name="email" id="reg_email" value="<?php if ( ! empty( $_POST['email'] ) ) echo esc_attr( $_POST['email'] ); ?>" />
 			</p>
 
diff --git a/templates/myaccount/form-lost-password.php b/templates/myaccount/form-lost-password.php
index f5e9bfb2c8e..21e41f31fcd 100644
--- a/templates/myaccount/form-lost-password.php
+++ b/templates/myaccount/form-lost-password.php
@@ -37,7 +37,7 @@ wc_print_notices(); ?>
 
 	<p class="woocommerce-FormRow form-row">
 		<input type="hidden" name="wc_reset_password" value="true" />
-		<input type="submit" class="woocommerce-Button button" value="<?php esc_attr_e( 'Reset Password', 'woocommerce' ); ?>" />
+		<input type="submit" class="woocommerce-Button button" value="<?php esc_attr_e( 'Reset password', 'woocommerce' ); ?>" />
 	</p>
 
 	<?php wp_nonce_field( 'lost_password' ); ?>
diff --git a/templates/myaccount/my-address.php b/templates/myaccount/my-address.php
index b082813a506..446df895005 100644
--- a/templates/myaccount/my-address.php
+++ b/templates/myaccount/my-address.php
@@ -24,12 +24,12 @@ $customer_id = get_current_user_id();
 
 if ( ! wc_ship_to_billing_address_only() && wc_shipping_enabled() ) {
 	$get_addresses = apply_filters( 'woocommerce_my_account_get_addresses', array(
-		'billing' => __( 'Billing Address', 'woocommerce' ),
-		'shipping' => __( 'Shipping Address', 'woocommerce' ),
+		'billing' => __( 'Billing address', 'woocommerce' ),
+		'shipping' => __( 'Shipping address', 'woocommerce' ),
 	), $customer_id );
 } else {
 	$get_addresses = apply_filters( 'woocommerce_my_account_get_addresses', array(
-		'billing' => __( 'Billing Address', 'woocommerce' ),
+		'billing' => __( 'Billing address', 'woocommerce' ),
 	), $customer_id );
 }
 
diff --git a/templates/myaccount/my-downloads.php b/templates/myaccount/my-downloads.php
index 6fa628dfdeb..86e6b38102e 100644
--- a/templates/myaccount/my-downloads.php
+++ b/templates/myaccount/my-downloads.php
@@ -27,7 +27,7 @@ if ( $downloads = WC()->customer->get_downloadable_products() ) : ?>
 
 	<?php do_action( 'woocommerce_before_available_downloads' ); ?>
 
-	<h2><?php echo apply_filters( 'woocommerce_my_account_my_downloads_title', __( 'Available Downloads', 'woocommerce' ) ); ?></h2>
+	<h2><?php echo apply_filters( 'woocommerce_my_account_my_downloads_title', __( 'Available downloads', 'woocommerce' ) ); ?></h2>
 
 	<ul class="woocommerce-Downloads digital-downloads">
 		<?php foreach ( $downloads as $download ) : ?>
diff --git a/templates/myaccount/my-orders.php b/templates/myaccount/my-orders.php
index cca2a2e0dec..f7420ddf51d 100644
--- a/templates/myaccount/my-orders.php
+++ b/templates/myaccount/my-orders.php
@@ -27,7 +27,7 @@ $customer_orders = get_posts( apply_filters( 'woocommerce_my_account_my_orders_q
 
 if ( $customer_orders ) : ?>
 
-	<h2><?php echo apply_filters( 'woocommerce_my_account_my_orders_title', __( 'Recent Orders', 'woocommerce' ) ); ?></h2>
+	<h2><?php echo apply_filters( 'woocommerce_my_account_my_orders_title', __( 'Recent orders', 'woocommerce' ) ); ?></h2>
 
 	<table class="shop_table shop_table_responsive my_account_orders">
 
diff --git a/templates/myaccount/orders.php b/templates/myaccount/orders.php
index 0655ff28ad5..7e5e657c550 100644
--- a/templates/myaccount/orders.php
+++ b/templates/myaccount/orders.php
@@ -116,7 +116,7 @@ do_action( 'woocommerce_before_account_orders', $has_orders ); ?>
 <?php else : ?>
 	<div class="woocommerce-Message woocommerce-Message--info woocommerce-info">
 		<a class="woocommerce-Button button" href="<?php echo esc_url( apply_filters( 'woocommerce_return_to_shop_redirect', wc_get_page_permalink( 'shop' ) ) ); ?>">
-			<?php _e( 'Go Shop', 'woocommerce' ) ?>
+			<?php _e( 'Go shop', 'woocommerce' ) ?>
 		</a>
 		<?php _e( 'No order has been made yet.', 'woocommerce' ); ?>
 	</div>
diff --git a/templates/myaccount/payment-methods.php b/templates/myaccount/payment-methods.php
index 05cd3d13d04..17f639e5088 100644
--- a/templates/myaccount/payment-methods.php
+++ b/templates/myaccount/payment-methods.php
@@ -75,4 +75,4 @@ do_action( 'woocommerce_before_account_payment_methods', $has_methods ); ?>
 
 <?php do_action( 'woocommerce_after_account_payment_methods', $has_methods ); ?>
 
-<a class="button" href="<?php echo esc_url( wc_get_endpoint_url( 'add-payment-method' ) ); ?>"><?php esc_html_e( 'Add Payment Method', 'woocommerce' ); ?></a>
+<a class="button" href="<?php echo esc_url( wc_get_endpoint_url( 'add-payment-method' ) ); ?>"><?php esc_html_e( 'Add payment method', 'woocommerce' ); ?></a>
diff --git a/templates/myaccount/view-order.php b/templates/myaccount/view-order.php
index 06f3018245d..54686cdb2da 100644
--- a/templates/myaccount/view-order.php
+++ b/templates/myaccount/view-order.php
@@ -33,7 +33,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 ?></p>
 
 <?php if ( $notes = $order->get_customer_order_notes() ) : ?>
-	<h2><?php _e( 'Order Updates', 'woocommerce' ); ?></h2>
+	<h2><?php _e( 'Order updates', 'woocommerce' ); ?></h2>
 	<ol class="woocommerce-OrderUpdates commentlist notes">
 		<?php foreach ( $notes as $note ) : ?>
 		<li class="woocommerce-OrderUpdate comment note">
diff --git a/templates/order/form-tracking.php b/templates/order/form-tracking.php
index a08168a1b10..a390c6e537b 100644
--- a/templates/order/form-tracking.php
+++ b/templates/order/form-tracking.php
@@ -29,7 +29,7 @@ global $post;
 	<p><?php _e( 'To track your order please enter your Order ID in the box below and press the "Track" button. This was given to you on your receipt and in the confirmation email you should have received.', 'woocommerce' ); ?></p>
 
 	<p class="form-row form-row-first"><label for="orderid"><?php _e( 'Order ID', 'woocommerce' ); ?></label> <input class="input-text" type="text" name="orderid" id="orderid" placeholder="<?php esc_attr_e( 'Found in your order confirmation email.', 'woocommerce' ); ?>" /></p>
-	<p class="form-row form-row-last"><label for="order_email"><?php _e( 'Billing Email', 'woocommerce' ); ?></label> <input class="input-text" type="text" name="order_email" id="order_email" placeholder="<?php esc_attr_e( 'Email you used during checkout.', 'woocommerce' ); ?>" /></p>
+	<p class="form-row form-row-last"><label for="order_email"><?php _e( 'Billing email', 'woocommerce' ); ?></label> <input class="input-text" type="text" name="order_email" id="order_email" placeholder="<?php esc_attr_e( 'Email you used during checkout.', 'woocommerce' ); ?>" /></p>
 	<div class="clear"></div>
 
 	<p class="form-row"><input type="submit" class="button" name="track" value="<?php esc_attr_e( 'Track', 'woocommerce' ); ?>" /></p>
diff --git a/templates/order/order-again.php b/templates/order/order-again.php
index 1d2a15e37bd..a7ba7a703cf 100644
--- a/templates/order/order-again.php
+++ b/templates/order/order-again.php
@@ -22,5 +22,5 @@ if ( ! defined( 'ABSPATH' ) ) {
 ?>
 
 <p class="order-again">
-	<a href="<?php echo esc_url( wp_nonce_url( add_query_arg( 'order_again', $order->get_id() ) , 'woocommerce-order_again' ) ); ?>" class="button"><?php _e( 'Order Again', 'woocommerce' ); ?></a>
+	<a href="<?php echo esc_url( wp_nonce_url( add_query_arg( 'order_again', $order->get_id() ) , 'woocommerce-order_again' ) ); ?>" class="button"><?php _e( 'Order again', 'woocommerce' ); ?></a>
 </p>
diff --git a/templates/order/order-details-customer.php b/templates/order/order-details-customer.php
index 10375b9fc85..fc9090ca396 100644
--- a/templates/order/order-details-customer.php
+++ b/templates/order/order-details-customer.php
@@ -23,7 +23,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 
 <section class="woocommerce-customer-details">
 
-	<h2><?php _e( 'Customer Details', 'woocommerce' ); ?></h2>
+	<h2><?php _e( 'Customer details', 'woocommerce' ); ?></h2>
 
 	<table class="woocommerce-table woocommerce-table--customer-details shop_table customer_details">
 
@@ -60,7 +60,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 
 			<?php endif; ?>
 
-			<h3 class="woocommerce-column__title"><?php _e( 'Billing Address', 'woocommerce' ); ?></h3>
+			<h3 class="woocommerce-column__title"><?php _e( 'Billing address', 'woocommerce' ); ?></h3>
 
 			<address>
 				<?php echo ( $address = $order->get_formatted_billing_address() ) ? $address : __( 'N/A', 'woocommerce' ); ?>
@@ -72,7 +72,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 
 		<div class="woocommerce-column woocommerce-column--2 woocommerce-column--shipping-address col-2">
 
-			<h3 class="woocommerce-column__title"><?php _e( 'Shipping Address', 'woocommerce' ); ?></h3>
+			<h3 class="woocommerce-column__title"><?php _e( 'Shipping address', 'woocommerce' ); ?></h3>
 
 			<address>
 				<?php echo ( $address = $order->get_formatted_shipping_address() ) ? $address : __( 'N/A', 'woocommerce' ); ?>
diff --git a/templates/order/order-details.php b/templates/order/order-details.php
index 8f21039a22f..dab2647a6e4 100644
--- a/templates/order/order-details.php
+++ b/templates/order/order-details.php
@@ -28,7 +28,7 @@ $show_customer_details = is_user_logged_in() && $order->get_user_id() === get_cu
 
 <section class="woocommerce-order-details">
 
-	<h2 class="woocommerce-order-details__title"><?php _e( 'Order Details', 'woocommerce' ); ?></h2>
+	<h2 class="woocommerce-order-details__title"><?php _e( 'Order details', 'woocommerce' ); ?></h2>
 
 	<table class="woocommerce-table woocommerce-table--order-details shop_table order_details">
 
diff --git a/templates/order/tracking.php b/templates/order/tracking.php
index 14df67add0e..35605e61e47 100644
--- a/templates/order/tracking.php
+++ b/templates/order/tracking.php
@@ -31,7 +31,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 ?></p>
 
 <?php if ( $notes = $order->get_customer_order_notes() ) : ?>
-	<h2><?php _e( 'Order Updates', 'woocommerce' ); ?></h2>
+	<h2><?php _e( 'Order updates', 'woocommerce' ); ?></h2>
 	<ol class="commentlist notes">
 		<?php foreach ( $notes as $note ) : ?>
 		<li class="comment note">
diff --git a/templates/product-searchform.php b/templates/product-searchform.php
index 2fb8732e9e9..193d1ea42fe 100644
--- a/templates/product-searchform.php
+++ b/templates/product-searchform.php
@@ -23,7 +23,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 ?>
 <form role="search" method="get" class="woocommerce-product-search" action="<?php echo esc_url( home_url( '/' ) ); ?>">
 	<label class="screen-reader-text" for="woocommerce-product-search-field-<?php echo isset( $index ) ? absint( $index ) : 0; ?>"><?php _e( 'Search for:', 'woocommerce' ); ?></label>
-	<input type="search" id="woocommerce-product-search-field-<?php echo isset( $index ) ? absint( $index ) : 0; ?>" class="search-field" placeholder="<?php echo esc_attr_x( 'Search Products&hellip;', 'placeholder', 'woocommerce' ); ?>" value="<?php echo get_search_query(); ?>" name="s" title="<?php echo esc_attr_x( 'Search for:', 'label', 'woocommerce' ); ?>" />
+	<input type="search" id="woocommerce-product-search-field-<?php echo isset( $index ) ? absint( $index ) : 0; ?>" class="search-field" placeholder="<?php echo esc_attr_x( 'Search products&hellip;', 'placeholder', 'woocommerce' ); ?>" value="<?php echo get_search_query(); ?>" name="s" title="<?php echo esc_attr_x( 'Search for:', 'label', 'woocommerce' ); ?>" />
 	<input type="submit" value="<?php echo esc_attr_x( 'Search', 'submit button', 'woocommerce' ); ?>" />
 	<input type="hidden" name="post_type" value="product" />
 </form>
diff --git a/templates/single-product-reviews.php b/templates/single-product-reviews.php
index f0808825abd..d5696976cda 100644
--- a/templates/single-product-reviews.php
+++ b/templates/single-product-reviews.php
@@ -87,17 +87,17 @@ if ( ! comments_open() ) {
 					}
 
 					if ( get_option( 'woocommerce_enable_review_rating' ) === 'yes' ) {
-						$comment_form['comment_field'] = '<p class="comment-form-rating"><label for="rating">' . __( 'Your Rating', 'woocommerce' ) . '</label><select name="rating" id="rating" aria-required="true" required>
+						$comment_form['comment_field'] = '<p class="comment-form-rating"><label for="rating">' . __( 'Your rating', 'woocommerce' ) . '</label><select name="rating" id="rating" aria-required="true" required>
 							<option value="">' . __( 'Rate&hellip;', 'woocommerce' ) . '</option>
 							<option value="5">' . __( 'Perfect', 'woocommerce' ) . '</option>
 							<option value="4">' . __( 'Good', 'woocommerce' ) . '</option>
 							<option value="3">' . __( 'Average', 'woocommerce' ) . '</option>
 							<option value="2">' . __( 'Not that bad', 'woocommerce' ) . '</option>
-							<option value="1">' . __( 'Very Poor', 'woocommerce' ) . '</option>
+							<option value="1">' . __( 'Very poor', 'woocommerce' ) . '</option>
 						</select></p>';
 					}
 
-					$comment_form['comment_field'] .= '<p class="comment-form-comment"><label for="comment">' . __( 'Your Review', 'woocommerce' ) . ' <span class="required">*</span></label><textarea id="comment" name="comment" cols="45" rows="8" aria-required="true" required></textarea></p>';
+					$comment_form['comment_field'] .= '<p class="comment-form-comment"><label for="comment">' . __( 'Your review', 'woocommerce' ) . ' <span class="required">*</span></label><textarea id="comment" name="comment" cols="45" rows="8" aria-required="true" required></textarea></p>';
 
 					comment_form( apply_filters( 'woocommerce_product_review_comment_form_args', $comment_form ) );
 				?>
diff --git a/templates/single-product/related.php b/templates/single-product/related.php
index 330f6356030..eb89bec14b6 100644
--- a/templates/single-product/related.php
+++ b/templates/single-product/related.php
@@ -48,7 +48,7 @@ if ( $products->have_posts() ) : ?>
 
 	<section class="related products">
 
-		<h2><?php esc_html_e( 'Related Products', 'woocommerce' ); ?></h2>
+		<h2><?php esc_html_e( 'Related products', 'woocommerce' ); ?></h2>
 
 		<?php woocommerce_product_loop_start(); ?>
 
diff --git a/templates/single-product/tabs/additional-information.php b/templates/single-product/tabs/additional-information.php
index 218d8d809c4..0ce5f115223 100644
--- a/templates/single-product/tabs/additional-information.php
+++ b/templates/single-product/tabs/additional-information.php
@@ -22,7 +22,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 
 global $product;
 
-$heading = esc_html( apply_filters( 'woocommerce_product_additional_information_heading', __( 'Additional Information', 'woocommerce' ) ) );
+$heading = esc_html( apply_filters( 'woocommerce_product_additional_information_heading', __( 'Additional information', 'woocommerce' ) ) );
 
 ?>
 
diff --git a/tests/framework/factories/class-wc-unit-test-factory-for-webhook-delivery.php b/tests/framework/factories/class-wc-unit-test-factory-for-webhook-delivery.php
index 8e9524d538e..977e853fb80 100644
--- a/tests/framework/factories/class-wc-unit-test-factory-for-webhook-delivery.php
+++ b/tests/framework/factories/class-wc-unit-test-factory-for-webhook-delivery.php
@@ -19,7 +19,7 @@ class WC_Unit_Test_Factory_For_Webhook_Delivery extends WP_UnitTest_Factory_For_
 
 		// set defaults
 		$this->default_generation_definitions = array(
-			'comment_author'       => __( 'WooCommerce', 'woocommerce' ),
+			'comment_author'       => 'WooCommerce',
 			'comment_author_email' => 'woocommerce@noreply.com',
 			'comment_agent'        => 'WooCommerce Hookshot',
 			'comment_type'         => 'webhook_delivery',
diff --git a/tests/framework/helpers/class-wc-helper-product.php b/tests/framework/helpers/class-wc-helper-product.php
index ea7d5989354..4d93274d9a3 100644
--- a/tests/framework/helpers/class-wc-helper-product.php
+++ b/tests/framework/helpers/class-wc-helper-product.php
@@ -220,7 +220,7 @@ class WC_Helper_Product {
 
 		$taxonomy_data = array(
 			'labels' => array(
-				'name' => __( 'size', 'woocommerce' ),
+				'name' => 'size',
 			),
 		);
 		register_taxonomy( 'pa_size', array( 'product' ), $taxonomy_data );
diff --git a/tests/framework/helpers/class-wc-helper-settings.php b/tests/framework/helpers/class-wc-helper-settings.php
index bf879b8af4a..dbda5c4a2f0 100644
--- a/tests/framework/helpers/class-wc-helper-settings.php
+++ b/tests/framework/helpers/class-wc-helper-settings.php
@@ -28,20 +28,20 @@ class WC_Helper_Settings {
 		$groups[] = array(
 			'id'          => 'test',
 			'bad'         => 'value',
-			'label'       => __( 'Test Extension', 'woocommerce' ),
-			'description' => __( 'My awesome test settings.', 'woocommerce' ),
+			'label'       => 'Test extension',
+			'description' => 'My awesome test settings.',
 			'option_key'  => '',
 		);
 		$groups[] = array(
 			'id'          => 'sub-test',
 			'parent_id'   => 'test',
-			'label'       => __( 'Sub test', 'woocommerce' ),
+			'label'       => 'Sub test',
 			'description' => '',
 			'option_key'  => '',
 		);
 		$groups[] = array(
 			'id'    => 'coupon-data',
-			'label' => __( 'Coupon Data', 'woocommerce' ),
+			'label' => 'Coupon data',
 			'option_key'  => '',
 		);
 		$groups[] = array(
@@ -61,23 +61,23 @@ class WC_Helper_Settings {
 	public static function register_test_settings( $settings ) {
 		$settings[] = array(
 			'id'          => 'woocommerce_shop_page_display',
-			'label'       => __( 'Shop Page Display', 'woocommerce' ),
-			'description' => __( 'This controls what is shown on the product archive.', 'woocommerce' ),
+			'label'       => 'Shop page display',
+			'description' => 'This controls what is shown on the product archive.',
 			'default'     => '',
 			'type'        => 'select',
 			'options'     => array(
-				''              => __( 'Show products', 'woocommerce' ),
-				'subcategories' => __( 'Show categories &amp; subcategories', 'woocommerce' ),
-				'both'          => __( 'Show both', 'woocommerce' ),
+				''              => 'Show products',
+				'subcategories' => 'Show categories &amp; subcategories',
+				'both'          => 'Show both',
 			),
 			'option_key'  => 'woocommerce_shop_page_display',
 		);
 		$settings[] = array(
 			'id'            => 'woocommerce_enable_lightbox',
-			'label'         => __( 'Product Image Gallery', 'woocommerce' ),
-			'description'   => __( 'Enable Lightbox for product images', 'woocommerce' ),
+			'label'         => 'Product image gallery',
+			'description'   => 'Enable Lightbox for product images',
 			'default'       => 'yes',
-			'tip'           => __( 'Product gallery images will open in a lightbox.', 'woocommerce' ),
+			'tip'           => 'Product gallery images will open in a lightbox.',
 			'type'          => 'checkbox',
 			'option_key'    => 'woocommerce_enable_lightbox',
 		);
diff --git a/tests/framework/helpers/class-wc-helper-shipping.php b/tests/framework/helpers/class-wc-helper-shipping.php
index 99c22f60abe..510ad2d3786 100644
--- a/tests/framework/helpers/class-wc-helper-shipping.php
+++ b/tests/framework/helpers/class-wc-helper-shipping.php
@@ -15,7 +15,7 @@ class WC_Helper_Shipping {
 	public static function create_simple_flat_rate() {
 		$flat_rate_settings = array(
 			'enabled'      => 'yes',
-			'title'        => 'Flat Rate',
+			'title'        => 'Flat rate',
 			'availability' => 'all',
 			'countries'    => '',
 			'tax_status'   => 'taxable',
diff --git a/tests/unit-tests/account/functions.php b/tests/unit-tests/account/functions.php
index ed405fb74cb..fd5271c55c2 100644
--- a/tests/unit-tests/account/functions.php
+++ b/tests/unit-tests/account/functions.php
@@ -13,12 +13,12 @@ class WC_Tests_Account_Functions extends WC_Unit_Test_Case {
 	 */
 	public function test_wc_get_account_menu_items() {
 		$this->assertEquals( array(
-			'dashboard'       => __( 'Dashboard', 'woocommerce' ),
-			'orders'          => __( 'Orders', 'woocommerce' ),
-			'downloads'       => __( 'Downloads', 'woocommerce' ),
-			'edit-address'    => __( 'Addresses', 'woocommerce' ),
-			'edit-account'    => __( 'Account Details', 'woocommerce' ),
-			'customer-logout' => __( 'Logout', 'woocommerce' ),
+			'dashboard'       => 'Dashboard',
+			'orders'          => 'Orders',
+			'downloads'       => 'Downloads',
+			'edit-address'    => 'Addresses',
+			'edit-account'    => 'Account details',
+			'customer-logout' => 'Logout',
 		), wc_get_account_menu_items() );
 	}
 
@@ -29,10 +29,10 @@ class WC_Tests_Account_Functions extends WC_Unit_Test_Case {
 	 */
 	public function test_wc_get_account_orders_columns() {
 		$this->assertEquals( array(
-			'order-number'  => __( 'Order', 'woocommerce' ),
-			'order-date'    => __( 'Date', 'woocommerce' ),
-			'order-status'  => __( 'Status', 'woocommerce' ),
-			'order-total'   => __( 'Total', 'woocommerce' ),
+			'order-number'  => 'Order',
+			'order-date'    => 'Date',
+			'order-status'  => 'Status',
+			'order-total'   => 'Total',
 			'order-actions' => '&nbsp;',
 		), wc_get_account_orders_columns() );
 	}
@@ -44,10 +44,10 @@ class WC_Tests_Account_Functions extends WC_Unit_Test_Case {
 	 */
 	public function test_wc_get_account_downloads_columns() {
 		$this->assertEquals( array(
-			'download-file'      => __( 'File', 'woocommerce' ),
-			'download-remaining' => __( 'Downloads Remaining', 'woocommerce' ),
-			'download-expires'   => __( 'Expires', 'woocommerce' ),
-			'download-product'   => __( 'Product', 'woocommerce' ),
+			'download-file'      => 'File',
+			'download-remaining' => 'Downloads remaining',
+			'download-expires'   => 'Expires',
+			'download-product'   => 'Product',
 		), wc_get_account_downloads_columns() );
 	}
 }
diff --git a/tests/unit-tests/api/orders.php b/tests/unit-tests/api/orders.php
index 3c9e0f81f61..26283349a23 100644
--- a/tests/unit-tests/api/orders.php
+++ b/tests/unit-tests/api/orders.php
@@ -160,7 +160,7 @@ class WC_Tests_API_Orders extends WC_REST_Unit_Test_Case {
 			'shipping_lines' => array(
 				array(
 					'method_id'    => 'flat_rate',
-					'method_title' => 'Flat Rate',
+					'method_title' => 'Flat rate',
 					'total'        => 10,
 				),
 			),
@@ -244,7 +244,7 @@ class WC_Tests_API_Orders extends WC_REST_Unit_Test_Case {
 			'shipping_lines' => array(
 				array(
 					'method_id'    => 'flat_rate',
-					'method_title' => 'Flat Rate',
+					'method_title' => 'Flat rate',
 					'total'        => 10,
 				),
 			),
diff --git a/tests/unit-tests/api/payment-gateways.php b/tests/unit-tests/api/payment-gateways.php
index c6b37fcdc11..b7787ed9a6d 100644
--- a/tests/unit-tests/api/payment-gateways.php
+++ b/tests/unit-tests/api/payment-gateways.php
@@ -44,11 +44,11 @@ class Payment_Gateways extends WC_REST_Unit_Test_Case {
 		$this->assertEquals( 200, $response->get_status() );
 		$this->assertContains( array(
 			'id'                 => 'cheque',
-			'title'              => 'Check Payments',
+			'title'              => 'Check payments',
 			'description'        => 'Please send a check to Store Name, Store Street, Store Town, Store State / County, Store Postcode.',
 			'order'              => '',
 			'enabled'            => true,
-			'method_title'       => 'Check Payments',
+			'method_title'       => 'Check payments',
 			'method_description' => "Allows check payments. Why would you take checks in this day and age? Well you probably wouldn't but it does allow you to make test purchases for testing order emails and the 'success' pages etc.",
 			'settings'           => $this->get_settings( 'WC_Gateway_Cheque' ),
 			'_links' => array(
@@ -96,7 +96,7 @@ class Payment_Gateways extends WC_REST_Unit_Test_Case {
 			'order' => '',
 			'enabled'    => true,
 			'method_title' => 'PayPal',
-			'method_description' => 'PayPal standard sends customers to PayPal to enter their payment information. PayPal IPN requires fsockopen/cURL support to update order statuses after payment. Check the <a href="http://example.org/wp-admin/admin.php?page=wc-status">system status</a> page for more details.',
+			'method_description' => 'PayPal Standard sends customers to PayPal to enter their payment information. PayPal IPN requires fsockopen/cURL support to update order statuses after payment. Check the <a href="http://example.org/wp-admin/admin.php?page=wc-status">system status</a> page for more details.',
 			'settings' => $this->get_settings( 'WC_Gateway_Paypal' ),
 		), $paypal );
 	}
diff --git a/tests/unit-tests/api/settings.php b/tests/unit-tests/api/settings.php
index fd8b17e7860..1139d3b8ac3 100644
--- a/tests/unit-tests/api/settings.php
+++ b/tests/unit-tests/api/settings.php
@@ -47,7 +47,7 @@ class Settings extends WC_REST_Unit_Test_Case {
 
 		$this->assertContains( array(
 			'id'          => 'test',
-			'label'       => 'Test Extension',
+			'label'       => 'Test extension',
 			'parent_id'   => '',
 			'description' => 'My awesome test settings.',
 			'sub_groups'  => array( 'sub-test' ),
@@ -174,7 +174,7 @@ class Settings extends WC_REST_Unit_Test_Case {
 		$this->assertEquals( 200, $response->get_status() );
 		$this->assertContains( array(
     		'id' => 'woocommerce_demo_store',
-			'label' => 'Store Notice',
+			'label' => 'Store notice',
 			'description' => 'Enable site-wide store notice text',
 			'type' => 'checkbox',
 			'default' => 'no',
@@ -366,7 +366,7 @@ class Settings extends WC_REST_Unit_Test_Case {
 		$this->assertEquals( 200, $response->get_status() );
 
 		$this->assertEquals( 'woocommerce_enable_lightbox', $data['id'] );
-		$this->assertEquals( 'Product Image Gallery', $data['label'] );
+		$this->assertEquals( 'Product image gallery', $data['label'] );
 		$this->assertEquals( 'yes', $data['default'] );
 		$this->assertEquals( 'Product gallery images will open in a lightbox.', $data['tip'] );
 		$this->assertEquals( 'checkbox', $data['type'] );
@@ -499,7 +499,7 @@ class Settings extends WC_REST_Unit_Test_Case {
 		$this->assertTrue( is_array( $data ) );
 		$this->assertContains( array(
 			'id'          => 'woocommerce_downloads_require_login',
-			'label'       => 'Access Restriction',
+			'label'       => 'Access restriction',
 			'description' => 'Downloads require login',
 			'type'        => 'checkbox',
 			'default'     => 'no',
diff --git a/tests/unit-tests/api/shipping-methods.php b/tests/unit-tests/api/shipping-methods.php
index da841fcd021..61c6e6dafa0 100644
--- a/tests/unit-tests/api/shipping-methods.php
+++ b/tests/unit-tests/api/shipping-methods.php
@@ -44,8 +44,8 @@ class Shipping_Methods extends WC_REST_Unit_Test_Case {
 		$this->assertEquals( 200, $response->get_status() );
         $this->assertContains( array(
 			'id'          => 'free_shipping',
-			'title'       => 'Free Shipping',
-			'description' => 'Free Shipping is a special method which can be triggered with coupons and minimum spends.',
+			'title'       => 'Free shipping',
+			'description' => 'Free shipping is a special method which can be triggered with coupons and minimum spends.',
 			'_links' => array(
 				'self'       => array(
 					array(
@@ -86,7 +86,7 @@ class Shipping_Methods extends WC_REST_Unit_Test_Case {
 		$this->assertEquals( 200, $response->get_status() );
         $this->assertEquals( array(
             'id'          => 'local_pickup',
-            'title'       => 'Local Pickup',
+            'title'       => 'Local pickup',
             'description' => 'Allow customers to pick up orders themselves. By default, when using local pickup store base taxes will apply regardless of customer address.',
         ), $method );
 	}
diff --git a/tests/unit-tests/api/shipping-zones.php b/tests/unit-tests/api/shipping-zones.php
index 1032f8ad66f..1a424650745 100644
--- a/tests/unit-tests/api/shipping-zones.php
+++ b/tests/unit-tests/api/shipping-zones.php
@@ -636,7 +636,7 @@ class WC_Tests_API_Shipping_Zones extends WC_REST_Unit_Test_Case {
 		$data = $response->get_data();
 
 		$this->assertArrayHasKey( 'title', $data['settings'] );
-		$this->assertEquals( 'Flat Rate', $data['settings']['title']['value'] );
+		$this->assertEquals( 'Flat rate', $data['settings']['title']['value'] );
 		$this->assertArrayHasKey( 'tax_status', $data['settings'] );
 		$this->assertEquals( 'taxable', $data['settings']['tax_status']['value'] );
 		$this->assertArrayHasKey( 'cost', $data['settings'] );
@@ -653,7 +653,7 @@ class WC_Tests_API_Shipping_Zones extends WC_REST_Unit_Test_Case {
 		$data = $response->get_data();
 
 		$this->assertArrayHasKey( 'title', $data['settings'] );
-		$this->assertEquals( 'Flat Rate', $data['settings']['title']['value'] );
+		$this->assertEquals( 'Flat rate', $data['settings']['title']['value'] );
 		$this->assertArrayHasKey( 'tax_status', $data['settings'] );
 		$this->assertEquals( 'taxable', $data['settings']['tax_status']['value'] );
 		$this->assertArrayHasKey( 'cost', $data['settings'] );
@@ -671,7 +671,7 @@ class WC_Tests_API_Shipping_Zones extends WC_REST_Unit_Test_Case {
 		$data = $response->get_data();
 
 		$this->assertArrayHasKey( 'title', $data['settings'] );
-		$this->assertEquals( 'Flat Rate', $data['settings']['title']['value'] );
+		$this->assertEquals( 'Flat rate', $data['settings']['title']['value'] );
 		$this->assertArrayHasKey( 'tax_status', $data['settings'] );
 		$this->assertEquals( 'none', $data['settings']['tax_status']['value'] );
 		$this->assertArrayHasKey( 'cost', $data['settings'] );
diff --git a/tests/unit-tests/api/system-status.php b/tests/unit-tests/api/system-status.php
index c4b12490696..6ffda2687e9 100644
--- a/tests/unit-tests/api/system-status.php
+++ b/tests/unit-tests/api/system-status.php
@@ -207,7 +207,7 @@ class WC_Tests_REST_System_Status extends WC_REST_Unit_Test_Case {
 
 		$this->assertContains( array(
 			'id'          => 'reset_tracking',
-			'name'        => 'Reset Usage Tracking Settings',
+			'name'        => 'Reset usage tracking settings',
 			'action'      => 'Reset usage tracking settings',
 			'description' => 'This will reset your usage tracking settings, causing it to show the opt-in banner again and not sending any data.',
 			'_links'      => array(
diff --git a/tests/unit-tests/cart/functions.php b/tests/unit-tests/cart/functions.php
index 7206227532a..4604cb63d8b 100644
--- a/tests/unit-tests/cart/functions.php
+++ b/tests/unit-tests/cart/functions.php
@@ -162,21 +162,21 @@ class WC_Tests_Cart_Functions extends WC_Unit_Test_Case {
 		$product = WC_Helper_Product::create_simple_product();
 
 		$message = wc_add_to_cart_message( array( $product->id => 1 ), false, true );
-		$this->assertEquals( '<a href="http://example.org" class="button wc-forward">View Cart</a> &ldquo;Dummy Product&rdquo; has been added to your cart.', $message );
+		$this->assertEquals( '<a href="http://example.org" class="button wc-forward">View cart</a> &ldquo;Dummy Product&rdquo; has been added to your cart.', $message );
 
 		$message = wc_add_to_cart_message( array( $product->id => 3 ), false, true );
-		$this->assertEquals( '<a href="http://example.org" class="button wc-forward">View Cart</a> &ldquo;Dummy Product&rdquo; has been added to your cart.', $message );
+		$this->assertEquals( '<a href="http://example.org" class="button wc-forward">View cart</a> &ldquo;Dummy Product&rdquo; has been added to your cart.', $message );
 
 		$message = wc_add_to_cart_message( array( $product->id => 1 ), true, true );
-		$this->assertEquals( '<a href="http://example.org" class="button wc-forward">View Cart</a> &ldquo;Dummy Product&rdquo; has been added to your cart.', $message );
+		$this->assertEquals( '<a href="http://example.org" class="button wc-forward">View cart</a> &ldquo;Dummy Product&rdquo; has been added to your cart.', $message );
 
 		$message = wc_add_to_cart_message( array( $product->id => 3 ), true, true );
-		$this->assertEquals( '<a href="http://example.org" class="button wc-forward">View Cart</a> 3 &times; &ldquo;Dummy Product&rdquo; have been added to your cart.', $message );
+		$this->assertEquals( '<a href="http://example.org" class="button wc-forward">View cart</a> 3 &times; &ldquo;Dummy Product&rdquo; have been added to your cart.', $message );
 
 		$message = wc_add_to_cart_message( $product->id, false, true );
-		$this->assertEquals( '<a href="http://example.org" class="button wc-forward">View Cart</a> &ldquo;Dummy Product&rdquo; has been added to your cart.', $message );
+		$this->assertEquals( '<a href="http://example.org" class="button wc-forward">View cart</a> &ldquo;Dummy Product&rdquo; has been added to your cart.', $message );
 
 		$message = wc_add_to_cart_message( $product->id, true, true );
-		$this->assertEquals( '<a href="http://example.org" class="button wc-forward">View Cart</a> &ldquo;Dummy Product&rdquo; has been added to your cart.', $message );
+		$this->assertEquals( '<a href="http://example.org" class="button wc-forward">View cart</a> &ldquo;Dummy Product&rdquo; has been added to your cart.', $message );
 	}
 }
diff --git a/tests/unit-tests/coupon/functions.php b/tests/unit-tests/coupon/functions.php
index 4bb00b89b25..7179d4d563b 100644
--- a/tests/unit-tests/coupon/functions.php
+++ b/tests/unit-tests/coupon/functions.php
@@ -15,10 +15,10 @@ class WC_Tests_Functions extends WC_Unit_Test_Case {
 	public function test_wc_get_coupon_types() {
 
 		$coupon_types = array(
-			'fixed_cart'      => __( 'Cart Discount', 'woocommerce' ),
-			'percent'         => __( 'Cart % Discount', 'woocommerce' ),
-			'fixed_product'   => __( 'Product Discount', 'woocommerce' ),
-			'percent_product' => __( 'Product % Discount', 'woocommerce' ),
+			'fixed_cart'      => 'Cart discount',
+			'percent'         => 'Cart % discount',
+			'fixed_product'   => 'Product discount',
+			'percent_product' => 'Product % discount',
 		);
 
 		$this->assertEquals( $coupon_types, wc_get_coupon_types() );
@@ -31,7 +31,7 @@ class WC_Tests_Functions extends WC_Unit_Test_Case {
 	 */
 	public function test_wc_get_coupon_type() {
 
-		$this->assertEquals( 'Cart Discount', wc_get_coupon_type( 'fixed_cart' ) );
+		$this->assertEquals( 'Cart discount', wc_get_coupon_type( 'fixed_cart' ) );
 		$this->assertEmpty( wc_get_coupon_type( 'bogus_type' ) );
 	}
 
diff --git a/tests/unit-tests/order/functions.php b/tests/unit-tests/order/functions.php
index ff183fa8edd..40b8cf51ff2 100644
--- a/tests/unit-tests/order/functions.php
+++ b/tests/unit-tests/order/functions.php
@@ -15,9 +15,9 @@ class WC_Tests_Order_Functions extends WC_Unit_Test_Case {
 	public function test_wc_get_order_statuses() {
 
 		$order_statuses = apply_filters( 'wc_order_statuses', array(
-			'wc-pending'    => _x( 'Pending Payment', 'Order status', 'woocommerce' ),
+			'wc-pending'    => _x( 'Pending payment', 'Order status', 'woocommerce' ),
 			'wc-processing' => _x( 'Processing', 'Order status', 'woocommerce' ),
-			'wc-on-hold'    => _x( 'On Hold', 'Order status', 'woocommerce' ),
+			'wc-on-hold'    => _x( 'On hold', 'Order status', 'woocommerce' ),
 			'wc-completed'  => _x( 'Completed', 'Order status', 'woocommerce' ),
 			'wc-cancelled'  => _x( 'Cancelled', 'Order status', 'woocommerce' ),
 			'wc-refunded'   => _x( 'Refunded', 'Order status', 'woocommerce' ),
@@ -45,8 +45,8 @@ class WC_Tests_Order_Functions extends WC_Unit_Test_Case {
 	 */
 	public function test_wc_get_order_status_name() {
 
-		$this->assertEquals( _x( 'Pending Payment', 'Order status', 'woocommerce' ), wc_get_order_status_name( 'wc-pending' ) );
-		$this->assertEquals( _x( 'Pending Payment', 'Order status', 'woocommerce' ), wc_get_order_status_name( 'pending' ) );
+		$this->assertEquals( _x( 'Pending payment', 'Order status', 'woocommerce' ), wc_get_order_status_name( 'wc-pending' ) );
+		$this->assertEquals( _x( 'Pending payment', 'Order status', 'woocommerce' ), wc_get_order_status_name( 'pending' ) );
 	}
 
 	/**
diff --git a/tests/unit-tests/product/functions.php b/tests/unit-tests/product/functions.php
index b616fc08ba2..0ce7de86654 100644
--- a/tests/unit-tests/product/functions.php
+++ b/tests/unit-tests/product/functions.php
@@ -125,11 +125,11 @@ class WC_Tests_Product_Functions extends WC_Unit_Test_Case {
 		);
 
 		foreach ( $sizes as $size => $values ) {
-			$img = '<img src="' . wc_placeholder_img_src() . '" alt="' . esc_attr__( 'Placeholder', 'woocommerce' ) . '" width="' . $values['width'] . '" class="woocommerce-placeholder wp-post-image" height="' . $values['height'] . '" />';
+			$img = '<img src="' . wc_placeholder_img_src() . '" alt="Placeholder" width="' . $values['width'] . '" class="woocommerce-placeholder wp-post-image" height="' . $values['height'] . '" />';
 			$this->assertEquals( apply_filters( 'woocommerce_placeholder_img', $img ), wc_placeholder_img( $size ) );
 		}
 
-		$img = '<img src="' . wc_placeholder_img_src() . '" alt="' . esc_attr__( 'Placeholder', 'woocommerce' ) . '" width="180" class="woocommerce-placeholder wp-post-image" height="180" />';
+		$img = '<img src="' . wc_placeholder_img_src() . '" alt="Placeholder" width="180" class="woocommerce-placeholder wp-post-image" height="180" />';
 		$this->assertEquals( apply_filters( 'woocommerce_placeholder_img', $img ), wc_placeholder_img() );
 	}
 
@@ -140,10 +140,10 @@ class WC_Tests_Product_Functions extends WC_Unit_Test_Case {
 	 */
 	public function test_wc_get_product_types() {
 		$product_types = (array) apply_filters( 'product_type_selector', array(
-			'simple'   => __( 'Simple product', 'woocommerce' ),
-			'grouped'  => __( 'Grouped product', 'woocommerce' ),
-			'external' => __( 'External/Affiliate product', 'woocommerce' ),
-			'variable' => __( 'Variable product', 'woocommerce' ),
+			'simple'   => 'Simple product',
+			'grouped'  => 'Grouped product',
+			'external' => 'External/Affiliate product',
+			'variable' => 'Variable product',
 		) );
 
 		$this->assertEquals( $product_types, wc_get_product_types() );
diff --git a/tests/unit-tests/product/product-simple.php b/tests/unit-tests/product/product-simple.php
index 782eb5117f3..97a99b03f56 100644
--- a/tests/unit-tests/product/product-simple.php
+++ b/tests/unit-tests/product/product-simple.php
@@ -16,10 +16,10 @@ class WC_Tests_Product_Simple extends WC_Unit_Test_Case {
 		// Create product
 		$product = WC_Helper_Product::create_simple_product();
 
-		$this->assertEquals( __( 'Add to cart', 'woocommerce' ), $product->add_to_cart_text() );
+		$this->assertEquals( 'Add to cart', $product->add_to_cart_text() );
 
 		$product->stock_status = 'outofstock';
-		$this->assertEquals( __( 'Read more', 'woocommerce' ), $product->add_to_cart_text() );
+		$this->assertEquals( 'Read more', $product->add_to_cart_text() );
 
 		// Delete product
 		WC_Helper_Product::delete_product( $product->id );
@@ -34,7 +34,7 @@ class WC_Tests_Product_Simple extends WC_Unit_Test_Case {
 		// Create product
 		$product = WC_Helper_Product::create_simple_product();
 
-		$this->assertEquals( __( 'Add to cart', 'woocommerce' ), $product->single_add_to_cart_text() );
+		$this->assertEquals( 'Add to cart', $product->single_add_to_cart_text() );
 
 		// Delete product
 		WC_Helper_Product::delete_product( $product->id );
diff --git a/tests/unit-tests/tax/tax.php b/tests/unit-tests/tax/tax.php
index 894ac1abacc..1dd09299fe3 100644
--- a/tests/unit-tests/tax/tax.php
+++ b/tests/unit-tests/tax/tax.php
@@ -443,7 +443,7 @@ class WC_Tests_Tax extends WC_Unit_Test_Case {
 	public function test_get_tax_classes() {
 		$tax_classes = WC_Tax::get_tax_classes();
 
-		$this->assertEquals( $tax_classes, array( 'Reduced Rate', 'Zero Rate' ) );
+		$this->assertEquals( $tax_classes, array( 'Reduced rate', 'Zero rate' ) );
 	}
 
 	/**
diff --git a/tests/unit-tests/util/core-functions.php b/tests/unit-tests/util/core-functions.php
index b26deea0930..56c723b9661 100644
--- a/tests/unit-tests/util/core-functions.php
+++ b/tests/unit-tests/util/core-functions.php
@@ -25,166 +25,166 @@ class WC_Tests_Core_Functions extends WC_Unit_Test_Case {
 	public function test_get_woocommerce_currencies() {
 
 		$expected_currencies = array(
-			'AED' => __( 'United Arab Emirates dirham', 'woocommerce' ),
-			'AFN' => __( 'Afghan afghani', 'woocommerce' ),
-			'ALL' => __( 'Albanian lek', 'woocommerce' ),
-			'AMD' => __( 'Armenian dram', 'woocommerce' ),
-			'ANG' => __( 'Netherlands Antillean guilder', 'woocommerce' ),
-			'AOA' => __( 'Angolan kwanza', 'woocommerce' ),
-			'ARS' => __( 'Argentine peso', 'woocommerce' ),
-			'AUD' => __( 'Australian dollar', 'woocommerce' ),
-			'AWG' => __( 'Aruban florin', 'woocommerce' ),
-			'AZN' => __( 'Azerbaijani manat', 'woocommerce' ),
-			'BAM' => __( 'Bosnia and Herzegovina convertible mark', 'woocommerce' ),
-			'BBD' => __( 'Barbadian dollar', 'woocommerce' ),
-			'BDT' => __( 'Bangladeshi taka', 'woocommerce' ),
-			'BGN' => __( 'Bulgarian lev', 'woocommerce' ),
-			'BHD' => __( 'Bahraini dinar', 'woocommerce' ),
-			'BIF' => __( 'Burundian franc', 'woocommerce' ),
-			'BMD' => __( 'Bermudian dollar', 'woocommerce' ),
-			'BND' => __( 'Brunei dollar', 'woocommerce' ),
-			'BOB' => __( 'Bolivian boliviano', 'woocommerce' ),
-			'BRL' => __( 'Brazilian real', 'woocommerce' ),
-			'BSD' => __( 'Bahamian dollar', 'woocommerce' ),
-			'BTC' => __( 'Bitcoin', 'woocommerce' ),
-			'BTN' => __( 'Bhutanese ngultrum', 'woocommerce' ),
-			'BWP' => __( 'Botswana pula', 'woocommerce' ),
-			'BYR' => __( 'Belarusian ruble', 'woocommerce' ),
-			'BZD' => __( 'Belize dollar', 'woocommerce' ),
-			'CAD' => __( 'Canadian dollar', 'woocommerce' ),
-			'CDF' => __( 'Congolese franc', 'woocommerce' ),
-			'CHF' => __( 'Swiss franc', 'woocommerce' ),
-			'CLP' => __( 'Chilean peso', 'woocommerce' ),
-			'CNY' => __( 'Chinese yuan', 'woocommerce' ),
-			'COP' => __( 'Colombian peso', 'woocommerce' ),
-			'CRC' => __( 'Costa Rican col&oacute;n', 'woocommerce' ),
-			'CUC' => __( 'Cuban convertible peso', 'woocommerce' ),
-			'CUP' => __( 'Cuban peso', 'woocommerce' ),
-			'CVE' => __( 'Cape Verdean escudo', 'woocommerce' ),
-			'CZK' => __( 'Czech koruna', 'woocommerce' ),
-			'DJF' => __( 'Djiboutian franc', 'woocommerce' ),
-			'DKK' => __( 'Danish krone', 'woocommerce' ),
-			'DOP' => __( 'Dominican peso', 'woocommerce' ),
-			'DZD' => __( 'Algerian dinar', 'woocommerce' ),
-			'EGP' => __( 'Egyptian pound', 'woocommerce' ),
-			'ERN' => __( 'Eritrean nakfa', 'woocommerce' ),
-			'ETB' => __( 'Ethiopian birr', 'woocommerce' ),
-			'EUR' => __( 'Euro', 'woocommerce' ),
-			'FJD' => __( 'Fijian dollar', 'woocommerce' ),
-			'FKP' => __( 'Falkland Islands pound', 'woocommerce' ),
-			'GBP' => __( 'Pound sterling', 'woocommerce' ),
-			'GEL' => __( 'Georgian lari', 'woocommerce' ),
-			'GGP' => __( 'Guernsey pound', 'woocommerce' ),
-			'GHS' => __( 'Ghana cedi', 'woocommerce' ),
-			'GIP' => __( 'Gibraltar pound', 'woocommerce' ),
-			'GMD' => __( 'Gambian dalasi', 'woocommerce' ),
-			'GNF' => __( 'Guinean franc', 'woocommerce' ),
-			'GTQ' => __( 'Guatemalan quetzal', 'woocommerce' ),
-			'GYD' => __( 'Guyanese dollar', 'woocommerce' ),
-			'HKD' => __( 'Hong Kong dollar', 'woocommerce' ),
-			'HNL' => __( 'Honduran lempira', 'woocommerce' ),
-			'HRK' => __( 'Croatian kuna', 'woocommerce' ),
-			'HTG' => __( 'Haitian gourde', 'woocommerce' ),
-			'HUF' => __( 'Hungarian forint', 'woocommerce' ),
-			'IDR' => __( 'Indonesian rupiah', 'woocommerce' ),
-			'ILS' => __( 'Israeli new shekel', 'woocommerce' ),
-			'IMP' => __( 'Manx pound', 'woocommerce' ),
-			'INR' => __( 'Indian rupee', 'woocommerce' ),
-			'IQD' => __( 'Iraqi dinar', 'woocommerce' ),
-			'IRR' => __( 'Iranian rial', 'woocommerce' ),
-			'ISK' => __( 'Icelandic kr&oacute;na', 'woocommerce' ),
-			'JEP' => __( 'Jersey pound', 'woocommerce' ),
-			'JMD' => __( 'Jamaican dollar', 'woocommerce' ),
-			'JOD' => __( 'Jordanian dinar', 'woocommerce' ),
-			'JPY' => __( 'Japanese yen', 'woocommerce' ),
-			'KES' => __( 'Kenyan shilling', 'woocommerce' ),
-			'KGS' => __( 'Kyrgyzstani som', 'woocommerce' ),
-			'KHR' => __( 'Cambodian riel', 'woocommerce' ),
-			'KMF' => __( 'Comorian franc', 'woocommerce' ),
-			'KPW' => __( 'North Korean won', 'woocommerce' ),
-			'KRW' => __( 'South Korean won', 'woocommerce' ),
-			'KWD' => __( 'Kuwaiti dinar', 'woocommerce' ),
-			'KYD' => __( 'Cayman Islands dollar', 'woocommerce' ),
-			'KZT' => __( 'Kazakhstani tenge', 'woocommerce' ),
-			'LAK' => __( 'Lao kip', 'woocommerce' ),
-			'LBP' => __( 'Lebanese pound', 'woocommerce' ),
-			'LKR' => __( 'Sri Lankan rupee', 'woocommerce' ),
-			'LRD' => __( 'Liberian dollar', 'woocommerce' ),
-			'LSL' => __( 'Lesotho loti', 'woocommerce' ),
-			'LYD' => __( 'Libyan dinar', 'woocommerce' ),
-			'MAD' => __( 'Moroccan dirham', 'woocommerce' ),
-			'MDL' => __( 'Moldovan leu', 'woocommerce' ),
-			'MGA' => __( 'Malagasy ariary', 'woocommerce' ),
-			'MKD' => __( 'Macedonian denar', 'woocommerce' ),
-			'MMK' => __( 'Burmese kyat', 'woocommerce' ),
-			'MNT' => __( 'Mongolian t&ouml;gr&ouml;g', 'woocommerce' ),
-			'MOP' => __( 'Macanese pataca', 'woocommerce' ),
-			'MRO' => __( 'Mauritanian ouguiya', 'woocommerce' ),
-			'MUR' => __( 'Mauritian rupee', 'woocommerce' ),
-			'MVR' => __( 'Maldivian rufiyaa', 'woocommerce' ),
-			'MWK' => __( 'Malawian kwacha', 'woocommerce' ),
-			'MXN' => __( 'Mexican peso', 'woocommerce' ),
-			'MYR' => __( 'Malaysian ringgit', 'woocommerce' ),
-			'MZN' => __( 'Mozambican metical', 'woocommerce' ),
-			'NAD' => __( 'Namibian dollar', 'woocommerce' ),
-			'NGN' => __( 'Nigerian naira', 'woocommerce' ),
-			'NIO' => __( 'Nicaraguan c&oacute;rdoba', 'woocommerce' ),
-			'NOK' => __( 'Norwegian krone', 'woocommerce' ),
-			'NPR' => __( 'Nepalese rupee', 'woocommerce' ),
-			'NZD' => __( 'New Zealand dollar', 'woocommerce' ),
-			'OMR' => __( 'Omani rial', 'woocommerce' ),
-			'PAB' => __( 'Panamanian balboa', 'woocommerce' ),
-			'PEN' => __( 'Peruvian nuevo sol', 'woocommerce' ),
-			'PGK' => __( 'Papua New Guinean kina', 'woocommerce' ),
-			'PHP' => __( 'Philippine peso', 'woocommerce' ),
-			'PKR' => __( 'Pakistani rupee', 'woocommerce' ),
-			'PLN' => __( 'Polish z&#x142;oty', 'woocommerce' ),
-			'PRB' => __( 'Transnistrian ruble', 'woocommerce' ),
-			'PYG' => __( 'Paraguayan guaran&iacute;', 'woocommerce' ),
-			'QAR' => __( 'Qatari riyal', 'woocommerce' ),
-			'RON' => __( 'Romanian leu', 'woocommerce' ),
-			'RSD' => __( 'Serbian dinar', 'woocommerce' ),
-			'RUB' => __( 'Russian ruble', 'woocommerce' ),
-			'RWF' => __( 'Rwandan franc', 'woocommerce' ),
-			'SAR' => __( 'Saudi riyal', 'woocommerce' ),
-			'SBD' => __( 'Solomon Islands dollar', 'woocommerce' ),
-			'SCR' => __( 'Seychellois rupee', 'woocommerce' ),
-			'SDG' => __( 'Sudanese pound', 'woocommerce' ),
-			'SEK' => __( 'Swedish krona', 'woocommerce' ),
-			'SGD' => __( 'Singapore dollar', 'woocommerce' ),
-			'SHP' => __( 'Saint Helena pound', 'woocommerce' ),
-			'SLL' => __( 'Sierra Leonean leone', 'woocommerce' ),
-			'SOS' => __( 'Somali shilling', 'woocommerce' ),
-			'SRD' => __( 'Surinamese dollar', 'woocommerce' ),
-			'SSP' => __( 'South Sudanese pound', 'woocommerce' ),
-			'STD' => __( 'S&atilde;o Tom&eacute; and Pr&iacute;ncipe dobra', 'woocommerce' ),
-			'SYP' => __( 'Syrian pound', 'woocommerce' ),
-			'SZL' => __( 'Swazi lilangeni', 'woocommerce' ),
-			'THB' => __( 'Thai baht', 'woocommerce' ),
-			'TJS' => __( 'Tajikistani somoni', 'woocommerce' ),
-			'TMT' => __( 'Turkmenistan manat', 'woocommerce' ),
-			'TND' => __( 'Tunisian dinar', 'woocommerce' ),
-			'TOP' => __( 'Tongan pa&#x2bb;anga', 'woocommerce' ),
-			'TRY' => __( 'Turkish lira', 'woocommerce' ),
-			'TTD' => __( 'Trinidad and Tobago dollar', 'woocommerce' ),
-			'TWD' => __( 'New Taiwan dollar', 'woocommerce' ),
-			'TZS' => __( 'Tanzanian shilling', 'woocommerce' ),
-			'UAH' => __( 'Ukrainian hryvnia', 'woocommerce' ),
-			'UGX' => __( 'Ugandan shilling', 'woocommerce' ),
-			'USD' => __( 'United States dollar', 'woocommerce' ),
-			'UYU' => __( 'Uruguayan peso', 'woocommerce' ),
-			'UZS' => __( 'Uzbekistani som', 'woocommerce' ),
-			'VEF' => __( 'Venezuelan bol&iacute;var', 'woocommerce' ),
-			'VND' => __( 'Vietnamese &#x111;&#x1ed3;ng', 'woocommerce' ),
-			'VUV' => __( 'Vanuatu vatu', 'woocommerce' ),
-			'WST' => __( 'Samoan t&#x101;l&#x101;', 'woocommerce' ),
-			'XAF' => __( 'Central African CFA franc', 'woocommerce' ),
-			'XCD' => __( 'East Caribbean dollar', 'woocommerce' ),
-			'XOF' => __( 'West African CFA franc', 'woocommerce' ),
-			'XPF' => __( 'CFP franc', 'woocommerce' ),
-			'YER' => __( 'Yemeni rial', 'woocommerce' ),
-			'ZAR' => __( 'South African rand', 'woocommerce' ),
-			'ZMW' => __( 'Zambian kwacha', 'woocommerce' ),
+			'AED' => 'United Arab Emirates dirham',
+			'AFN' => 'Afghan afghani',
+			'ALL' => 'Albanian lek',
+			'AMD' => 'Armenian dram',
+			'ANG' => 'Netherlands Antillean guilder',
+			'AOA' => 'Angolan kwanza',
+			'ARS' => 'Argentine peso',
+			'AUD' => 'Australian dollar',
+			'AWG' => 'Aruban florin',
+			'AZN' => 'Azerbaijani manat',
+			'BAM' => 'Bosnia and Herzegovina convertible mark',
+			'BBD' => 'Barbadian dollar',
+			'BDT' => 'Bangladeshi taka',
+			'BGN' => 'Bulgarian lev',
+			'BHD' => 'Bahraini dinar',
+			'BIF' => 'Burundian franc',
+			'BMD' => 'Bermudian dollar',
+			'BND' => 'Brunei dollar',
+			'BOB' => 'Bolivian boliviano',
+			'BRL' => 'Brazilian real',
+			'BSD' => 'Bahamian dollar',
+			'BTC' => 'Bitcoin',
+			'BTN' => 'Bhutanese ngultrum',
+			'BWP' => 'Botswana pula',
+			'BYR' => 'Belarusian ruble',
+			'BZD' => 'Belize dollar',
+			'CAD' => 'Canadian dollar',
+			'CDF' => 'Congolese franc',
+			'CHF' => 'Swiss franc',
+			'CLP' => 'Chilean peso',
+			'CNY' => 'Chinese yuan',
+			'COP' => 'Colombian peso',
+			'CRC' => 'Costa Rican col&oacute;n',
+			'CUC' => 'Cuban convertible peso',
+			'CUP' => 'Cuban peso',
+			'CVE' => 'Cape Verdean escudo',
+			'CZK' => 'Czech koruna',
+			'DJF' => 'Djiboutian franc',
+			'DKK' => 'Danish krone',
+			'DOP' => 'Dominican peso',
+			'DZD' => 'Algerian dinar',
+			'EGP' => 'Egyptian pound',
+			'ERN' => 'Eritrean nakfa',
+			'ETB' => 'Ethiopian birr',
+			'EUR' => 'Euro',
+			'FJD' => 'Fijian dollar',
+			'FKP' => 'Falkland Islands pound',
+			'GBP' => 'Pound sterling',
+			'GEL' => 'Georgian lari',
+			'GGP' => 'Guernsey pound',
+			'GHS' => 'Ghana cedi',
+			'GIP' => 'Gibraltar pound',
+			'GMD' => 'Gambian dalasi',
+			'GNF' => 'Guinean franc',
+			'GTQ' => 'Guatemalan quetzal',
+			'GYD' => 'Guyanese dollar',
+			'HKD' => 'Hong Kong dollar',
+			'HNL' => 'Honduran lempira',
+			'HRK' => 'Croatian kuna',
+			'HTG' => 'Haitian gourde',
+			'HUF' => 'Hungarian forint',
+			'IDR' => 'Indonesian rupiah',
+			'ILS' => 'Israeli new shekel',
+			'IMP' => 'Manx pound',
+			'INR' => 'Indian rupee',
+			'IQD' => 'Iraqi dinar',
+			'IRR' => 'Iranian rial',
+			'ISK' => 'Icelandic kr&oacute;na',
+			'JEP' => 'Jersey pound',
+			'JMD' => 'Jamaican dollar',
+			'JOD' => 'Jordanian dinar',
+			'JPY' => 'Japanese yen',
+			'KES' => 'Kenyan shilling',
+			'KGS' => 'Kyrgyzstani som',
+			'KHR' => 'Cambodian riel',
+			'KMF' => 'Comorian franc',
+			'KPW' => 'North Korean won',
+			'KRW' => 'South Korean won',
+			'KWD' => 'Kuwaiti dinar',
+			'KYD' => 'Cayman Islands dollar',
+			'KZT' => 'Kazakhstani tenge',
+			'LAK' => 'Lao kip',
+			'LBP' => 'Lebanese pound',
+			'LKR' => 'Sri Lankan rupee',
+			'LRD' => 'Liberian dollar',
+			'LSL' => 'Lesotho loti',
+			'LYD' => 'Libyan dinar',
+			'MAD' => 'Moroccan dirham',
+			'MDL' => 'Moldovan leu',
+			'MGA' => 'Malagasy ariary',
+			'MKD' => 'Macedonian denar',
+			'MMK' => 'Burmese kyat',
+			'MNT' => 'Mongolian t&ouml;gr&ouml;g',
+			'MOP' => 'Macanese pataca',
+			'MRO' => 'Mauritanian ouguiya',
+			'MUR' => 'Mauritian rupee',
+			'MVR' => 'Maldivian rufiyaa',
+			'MWK' => 'Malawian kwacha',
+			'MXN' => 'Mexican peso',
+			'MYR' => 'Malaysian ringgit',
+			'MZN' => 'Mozambican metical',
+			'NAD' => 'Namibian dollar',
+			'NGN' => 'Nigerian naira',
+			'NIO' => 'Nicaraguan c&oacute;rdoba',
+			'NOK' => 'Norwegian krone',
+			'NPR' => 'Nepalese rupee',
+			'NZD' => 'New Zealand dollar',
+			'OMR' => 'Omani rial',
+			'PAB' => 'Panamanian balboa',
+			'PEN' => 'Peruvian nuevo sol',
+			'PGK' => 'Papua New Guinean kina',
+			'PHP' => 'Philippine peso',
+			'PKR' => 'Pakistani rupee',
+			'PLN' => 'Polish z&#x142;oty',
+			'PRB' => 'Transnistrian ruble',
+			'PYG' => 'Paraguayan guaran&iacute;',
+			'QAR' => 'Qatari riyal',
+			'RON' => 'Romanian leu',
+			'RSD' => 'Serbian dinar',
+			'RUB' => 'Russian ruble',
+			'RWF' => 'Rwandan franc',
+			'SAR' => 'Saudi riyal',
+			'SBD' => 'Solomon Islands dollar',
+			'SCR' => 'Seychellois rupee',
+			'SDG' => 'Sudanese pound',
+			'SEK' => 'Swedish krona',
+			'SGD' => 'Singapore dollar',
+			'SHP' => 'Saint Helena pound',
+			'SLL' => 'Sierra Leonean leone',
+			'SOS' => 'Somali shilling',
+			'SRD' => 'Surinamese dollar',
+			'SSP' => 'South Sudanese pound',
+			'STD' => 'S&atilde;o Tom&eacute; and Pr&iacute;ncipe dobra',
+			'SYP' => 'Syrian pound',
+			'SZL' => 'Swazi lilangeni',
+			'THB' => 'Thai baht',
+			'TJS' => 'Tajikistani somoni',
+			'TMT' => 'Turkmenistan manat',
+			'TND' => 'Tunisian dinar',
+			'TOP' => 'Tongan pa&#x2bb;anga',
+			'TRY' => 'Turkish lira',
+			'TTD' => 'Trinidad and Tobago dollar',
+			'TWD' => 'New Taiwan dollar',
+			'TZS' => 'Tanzanian shilling',
+			'UAH' => 'Ukrainian hryvnia',
+			'UGX' => 'Ugandan shilling',
+			'USD' => 'United States dollar',
+			'UYU' => 'Uruguayan peso',
+			'UZS' => 'Uzbekistani som',
+			'VEF' => 'Venezuelan bol&iacute;var',
+			'VND' => 'Vietnamese &#x111;&#x1ed3;ng',
+			'VUV' => 'Vanuatu vatu',
+			'WST' => 'Samoan t&#x101;l&#x101;',
+			'XAF' => 'Central African CFA franc',
+			'XCD' => 'East Caribbean dollar',
+			'XOF' => 'West African CFA franc',
+			'XPF' => 'CFP franc',
+			'YER' => 'Yemeni rial',
+			'ZAR' => 'South African rand',
+			'ZMW' => 'Zambian kwacha',
 		);
 
 		$this->assertEquals( $expected_currencies, get_woocommerce_currencies() );