diff --git a/includes/data-stores/class-wc-product-data-store-cpt.php b/includes/data-stores/class-wc-product-data-store-cpt.php
index 12c72e57ad2..bb11561137c 100644
--- a/includes/data-stores/class-wc-product-data-store-cpt.php
+++ b/includes/data-stores/class-wc-product-data-store-cpt.php
@@ -102,7 +102,7 @@ class WC_Product_Data_Store_CPT extends WC_Data_Store_WP implements WC_Object_Da
 			$product->apply_changes();
 			$this->clear_caches( $product );
 
-			do_action( 'woocommerce_new_' . $post_type, $id );
+			do_action( 'woocommerce_new_product', $id );
 		}
 	}