diff --git a/includes/class-wc-shortcodes.php b/includes/class-wc-shortcodes.php
index 2d319f44c9d..27d90b3a1b6 100644
--- a/includes/class-wc-shortcodes.php
+++ b/includes/class-wc-shortcodes.php
@@ -172,6 +172,8 @@ class WC_Shortcodes {
 
 		if ( $products->have_posts() ) : ?>
 
+			<?php do_action( 'woocommerce_shortcode_before_product_cat_loop' ); ?>
+
 			<?php woocommerce_product_loop_start(); ?>
 
 				<?php while ( $products->have_posts() ) : $products->the_post(); ?>
@@ -182,6 +184,8 @@ class WC_Shortcodes {
 
 			<?php woocommerce_product_loop_end(); ?>
 
+			<?php do_action( 'woocommerce_shortcode_after_product_cat_loop' ); ?>
+
 		<?php endif;
 
 		woocommerce_reset_loop();