diff --git a/plugins/woocommerce/includes/wc-update-functions.php b/plugins/woocommerce/includes/wc-update-functions.php
index 20d966b2e86..2d0c94a14fd 100644
--- a/plugins/woocommerce/includes/wc-update-functions.php
+++ b/plugins/woocommerce/includes/wc-update-functions.php
@@ -18,7 +18,7 @@
 
 defined( 'ABSPATH' ) || exit;
 
-use Automattic\WooCommerce\Internal\Admin\Marketing;
+use Automattic\WooCommerce\Internal\Admin\Marketing\MarketingSpecs;
 use Automattic\WooCommerce\Internal\AssignDefaultCategory;
 use Automattic\WooCommerce\Internal\ProductAttributesLookup\DataRegenerator;
 use Automattic\WooCommerce\Internal\ProductAttributesLookup\LookupDataStore;
@@ -2469,5 +2469,5 @@ function wc_update_700_remove_download_log_fk() {
  * Remove the transient data for recommended marketing extensions.
  */
 function wc_update_700_remove_recommended_marketing_plugins_transient() {
-	delete_transient( Marketing::RECOMMENDED_PLUGINS_TRANSIENT );
+	delete_transient( MarketingSpecs::RECOMMENDED_PLUGINS_TRANSIENT );
 }
diff --git a/plugins/woocommerce/src/Admin/API/Marketing.php b/plugins/woocommerce/src/Admin/API/Marketing.php
index de06c4b7071..a417170f00a 100644
--- a/plugins/woocommerce/src/Admin/API/Marketing.php
+++ b/plugins/woocommerce/src/Admin/API/Marketing.php
@@ -7,8 +7,8 @@
 
 namespace Automattic\WooCommerce\Admin\API;
 
-use Automattic\WooCommerce\Internal\Admin\Marketing as MarketingFeature;
 use Automattic\WooCommerce\Admin\PluginsHelper;
+use Automattic\WooCommerce\Internal\Admin\Marketing\MarketingSpecs;
 
 defined( 'ABSPATH' ) || exit;
 
@@ -103,9 +103,16 @@ class Marketing extends \WC_REST_Data_Controller {
 	 * @return \WP_Error|\WP_REST_Response
 	 */
 	public function get_recommended_plugins( $request ) {
+		/**
+		 * MarketingSpecs class.
+		 *
+		 * @var MarketingSpecs $marketing_specs
+		 */
+		$marketing_specs = wc_get_container()->get( MarketingSpecs::class );
+
 		// Default to marketing category (if no category set).
 		$category      = ( ! empty( $request->get_param( 'category' ) ) ) ? $request->get_param( 'category' ) : 'marketing';
-		$all_plugins   = MarketingFeature::get_instance()->get_recommended_plugins();
+		$all_plugins   = $marketing_specs->get_recommended_plugins();
 		$valid_plugins = [];
 		$per_page      = $request->get_param( 'per_page' );
 
@@ -130,7 +137,14 @@ class Marketing extends \WC_REST_Data_Controller {
 	 * @return \WP_Error|\WP_REST_Response
 	 */
 	public function get_knowledge_base_posts( $request ) {
+		/**
+		 * MarketingSpecs class.
+		 *
+		 * @var MarketingSpecs $marketing_specs
+		 */
+		$marketing_specs = wc_get_container()->get( MarketingSpecs::class );
+
 		$category = $request->get_param( 'category' );
-		return rest_ensure_response( MarketingFeature::get_instance()->get_knowledge_base_posts( $category ) );
+		return rest_ensure_response( $marketing_specs->get_knowledge_base_posts( $category ) );
 	}
 }
diff --git a/plugins/woocommerce/src/Admin/API/MarketingOverview.php b/plugins/woocommerce/src/Admin/API/MarketingOverview.php
index 930dcb4c0fc..883ce04c1bb 100644
--- a/plugins/woocommerce/src/Admin/API/MarketingOverview.php
+++ b/plugins/woocommerce/src/Admin/API/MarketingOverview.php
@@ -125,7 +125,14 @@ class MarketingOverview extends \WC_REST_Data_Controller {
 	 * @return \WP_Error|\WP_REST_Response
 	 */
 	public function get_installed_plugins( $request ) {
-		return rest_ensure_response( InstalledExtensions::get_data() );
+		/**
+		 * InstalledExtensions
+		 *
+		 * @var InstalledExtensions $installed_extensions
+		 */
+		$installed_extensions = wc_get_container()->get( InstalledExtensions::class );
+
+		return rest_ensure_response( $installed_extensions->get_data() );
 	}
 
 }
diff --git a/plugins/woocommerce/src/Admin/Marketing/InstalledExtensions.php b/plugins/woocommerce/src/Admin/Marketing/InstalledExtensions.php
index 3f90c964d28..9669b9014c6 100644
--- a/plugins/woocommerce/src/Admin/Marketing/InstalledExtensions.php
+++ b/plugins/woocommerce/src/Admin/Marketing/InstalledExtensions.php
@@ -5,598 +5,46 @@
 
 namespace Automattic\WooCommerce\Admin\Marketing;
 
-use Automattic\WooCommerce\Admin\PluginsHelper;
-
 /**
  * Installed Marketing Extensions class.
  */
 class InstalledExtensions {
+	/**
+	 * MarketingChannels repository
+	 *
+	 * @var MarketingChannels
+	 */
+	protected $marketing_channels;
+
+	/**
+	 * Class initialization, invoked by the DI container.
+	 *
+	 * @param MarketingChannels $marketing_channels The MarketingChannels repository.
+	 *
+	 * @internal
+	 */
+	final public function init( MarketingChannels $marketing_channels ) {
+		$this->marketing_channels = $marketing_channels;
+	}
 
 	/**
 	 * Gets an array of plugin data for the "Installed marketing extensions" card.
-	 *
-	 * Valid extensions statuses are: installed, activated, configured
 	 */
-	public static function get_data() {
-		$data = [];
-
-		$automatewoo   = self::get_automatewoo_extension_data();
-		$aw_referral   = self::get_aw_referral_extension_data();
-		$aw_birthdays  = self::get_aw_birthdays_extension_data();
-		$mailchimp     = self::get_mailchimp_extension_data();
-		$facebook      = self::get_facebook_extension_data();
-		$pinterest     = self::get_pinterest_extension_data();
-		$google        = self::get_google_extension_data();
-		$amazon_ebay   = self::get_amazon_ebay_extension_data();
-		$mailpoet      = self::get_mailpoet_extension_data();
-		$creative_mail = self::get_creative_mail_extension_data();
-		$tiktok        = self::get_tiktok_extension_data();
-		$jetpack_crm   = self::get_jetpack_crm_extension_data();
-		$zapier        = self::get_zapier_extension_data();
-		$salesforce    = self::get_salesforce_extension_data();
-		$vimeo         = self::get_vimeo_extension_data();
-		$trustpilot    = self::get_trustpilot_extension_data();
-
-		if ( $automatewoo ) {
-			$data[] = $automatewoo;
-		}
-
-		if ( $aw_referral ) {
-			$data[] = $aw_referral;
-		}
-
-		if ( $aw_birthdays ) {
-			$data[] = $aw_birthdays;
-		}
-
-		if ( $mailchimp ) {
-			$data[] = $mailchimp;
-		}
-
-		if ( $facebook ) {
-			$data[] = $facebook;
-		}
-
-		if ( $pinterest ) {
-			$data[] = $pinterest;
-		}
-
-		if ( $google ) {
-			$data[] = $google;
-		}
-
-		if ( $amazon_ebay ) {
-			$data[] = $amazon_ebay;
-		}
-
-		if ( $mailpoet ) {
-			$data[] = $mailpoet;
-		}
-
-		if ( $creative_mail ) {
-			$data[] = $creative_mail;
-		}
-
-		if ( $tiktok ) {
-			$data[] = $tiktok;
-		}
-
-		if ( $jetpack_crm ) {
-			$data[] = $jetpack_crm;
-		}
-
-		if ( $zapier ) {
-			$data[] = $zapier;
-		}
-
-		if ( $salesforce ) {
-			$data[] = $salesforce;
-		}
-
-		if ( $vimeo ) {
-			$data[] = $vimeo;
-		}
-
-		if ( $trustpilot ) {
-			$data[] = $trustpilot;
-		}
-
-		return $data;
+	public function get_data(): array {
+		return array_map(
+			function ( MarketingChannelInterface $channel ) {
+				return [
+					'slug'                    => $channel->get_slug(),
+					'status'                  => $channel->is_setup_completed() ? 'configured' : 'activated',
+					'settingsUrl'             => $channel->get_setup_url(),
+					'name'                    => $channel->get_name(),
+					'description'             => $channel->get_description(),
+					'product_listings_status' => $channel->get_product_listings_status(),
+					'errors_no'               => $channel->get_errors_no(),
+					'icon'                    => $channel->get_icon_url(),
+				];
+			},
+			$this->marketing_channels->get_registered_channels()
+		);
 	}
-
-	/**
-	 * Get allowed plugins.
-	 *
-	 * @return array
-	 */
-	public static function get_allowed_plugins() {
-		return [
-			'automatewoo',
-			'mailchimp-for-woocommerce',
-			'creative-mail-by-constant-contact',
-			'facebook-for-woocommerce',
-			'pinterest-for-woocommerce',
-			'google-listings-and-ads',
-			'hubspot-for-woocommerce',
-			'woocommerce-amazon-ebay-integration',
-			'mailpoet',
-		];
-	}
-
-	/**
-	 * Get AutomateWoo extension data.
-	 *
-	 * @return array|bool
-	 */
-	protected static function get_automatewoo_extension_data() {
-		$slug = 'automatewoo';
-
-		if ( ! PluginsHelper::is_plugin_installed( $slug ) ) {
-			return false;
-		}
-
-		$data         = self::get_extension_base_data( $slug );
-		$data['icon'] = WC_ADMIN_IMAGES_FOLDER_URL . '/marketing/automatewoo.svg';
-
-		if ( 'activated' === $data['status'] && function_exists( 'AW' ) ) {
-			$data['settingsUrl'] = admin_url( 'admin.php?page=automatewoo-settings' );
-			$data['docsUrl']     = 'https://automatewoo.com/docs/';
-			$data['status']      = 'configured'; // Currently no configuration step.
-		}
-
-		return $data;
-	}
-
-	/**
-	 * Get AutomateWoo Refer a Friend extension data.
-	 *
-	 * @return array|bool
-	 */
-	protected static function get_aw_referral_extension_data() {
-		$slug = 'automatewoo-referrals';
-
-		if ( ! PluginsHelper::is_plugin_installed( $slug ) ) {
-			return false;
-		}
-
-		$data         = self::get_extension_base_data( $slug );
-		$data['icon'] = WC_ADMIN_IMAGES_FOLDER_URL . '/marketing/automatewoo.svg';
-
-		if ( 'activated' === $data['status'] ) {
-			$data['docsUrl'] = 'https://automatewoo.com/docs/refer-a-friend/';
-			$data['status']  = 'configured';
-			if ( function_exists( 'AW_Referrals' ) ) {
-				$data['settingsUrl'] = admin_url( 'admin.php?page=automatewoo-settings&tab=referrals' );
-			}
-		}
-
-		return $data;
-	}
-
-	/**
-	 * Get AutomateWoo Birthdays extension data.
-	 *
-	 * @return array|bool
-	 */
-	protected static function get_aw_birthdays_extension_data() {
-		$slug = 'automatewoo-birthdays';
-
-		if ( ! PluginsHelper::is_plugin_installed( $slug ) ) {
-			return false;
-		}
-
-		$data         = self::get_extension_base_data( $slug );
-		$data['icon'] = WC_ADMIN_IMAGES_FOLDER_URL . '/marketing/automatewoo.svg';
-
-		if ( 'activated' === $data['status'] ) {
-			$data['docsUrl'] = 'https://automatewoo.com/docs/getting-started-with-birthdays/';
-			$data['status']  = 'configured';
-			if ( function_exists( 'AW_Birthdays' ) ) {
-				$data['settingsUrl'] = admin_url( 'admin.php?page=automatewoo-settings&tab=birthdays' );
-			}
-		}
-
-		return $data;
-	}
-
-	/**
-	 * Get MailChimp extension data.
-	 *
-	 * @return array|bool
-	 */
-	protected static function get_mailchimp_extension_data() {
-		$slug = 'mailchimp-for-woocommerce';
-
-		if ( ! PluginsHelper::is_plugin_installed( $slug ) ) {
-			return false;
-		}
-
-		$data         = self::get_extension_base_data( $slug );
-		$data['icon'] = WC_ADMIN_IMAGES_FOLDER_URL . '/marketing/mailchimp.svg';
-
-		if ( 'activated' === $data['status'] && function_exists( 'mailchimp_is_configured' ) ) {
-			$data['docsUrl']     = 'https://mailchimp.com/help/connect-or-disconnect-mailchimp-for-woocommerce/';
-			$data['settingsUrl'] = admin_url( 'admin.php?page=mailchimp-woocommerce' );
-
-			if ( mailchimp_is_configured() ) {
-				$data['status'] = 'configured';
-			}
-		}
-
-		return $data;
-	}
-
-	/**
-	 * Get Facebook extension data.
-	 *
-	 * @return array|bool
-	 */
-	protected static function get_facebook_extension_data() {
-		$slug = 'facebook-for-woocommerce';
-
-		if ( ! PluginsHelper::is_plugin_installed( $slug ) ) {
-			return false;
-		}
-
-		$data         = self::get_extension_base_data( $slug );
-		$data['icon'] = WC_ADMIN_IMAGES_FOLDER_URL . '/marketing/facebook-icon.svg';
-
-		if ( $data['status'] === 'activated' && function_exists( 'facebook_for_woocommerce' ) ) {
-			$integration = facebook_for_woocommerce()->get_integration();
-
-			if ( $integration->is_configured() ) {
-				$data['status'] = 'configured';
-			}
-
-			$data['settingsUrl'] = facebook_for_woocommerce()->get_settings_url();
-			$data['docsUrl']     = facebook_for_woocommerce()->get_documentation_url();
-		}
-
-		return $data;
-	}
-
-	/**
-	 * Get Pinterest extension data.
-	 *
-	 * @return array|bool
-	 */
-	protected static function get_pinterest_extension_data() {
-		$slug = 'pinterest-for-woocommerce';
-
-		if ( ! PluginsHelper::is_plugin_installed( $slug ) ) {
-			return false;
-		}
-
-		$data         = self::get_extension_base_data( $slug );
-		$data['icon'] = WC_ADMIN_IMAGES_FOLDER_URL . '/marketing/pinterest.svg';
-
-		// TODO: Finalise docs url.
-		$data['docsUrl'] = 'https://woocommerce.com/document/pinterest-for-woocommerce/?utm_medium=product';
-
-		if ( 'activated' === $data['status'] && class_exists( 'Pinterest_For_Woocommerce' ) ) {
-			$pinterest_onboarding_completed = Pinterest_For_Woocommerce()::is_setup_complete();
-			if ( $pinterest_onboarding_completed ) {
-				$data['status']      = 'configured';
-				$data['settingsUrl'] = admin_url( 'admin.php?page=wc-admin&path=/pinterest/settings' );
-			} else {
-				$data['settingsUrl'] = admin_url( 'admin.php?page=wc-admin&path=/pinterest/landing' );
-			}
-		}
-
-		return $data;
-	}
-
-	/**
-	 * Get Google extension data.
-	 *
-	 * @return array|bool
-	 */
-	protected static function get_google_extension_data() {
-		$slug = 'google-listings-and-ads';
-
-		if ( ! PluginsHelper::is_plugin_installed( $slug ) ) {
-			return false;
-		}
-
-		$data         = self::get_extension_base_data( $slug );
-		$data['icon'] = WC_ADMIN_IMAGES_FOLDER_URL . '/marketing/google.svg';
-
-		if ( 'activated' === $data['status'] && function_exists( 'woogle_get_container' ) && class_exists( '\Automattic\WooCommerce\GoogleListingsAndAds\MerchantCenter\MerchantCenterService' ) ) {
-
-			$merchant_center = woogle_get_container()->get( \Automattic\WooCommerce\GoogleListingsAndAds\MerchantCenter\MerchantCenterService::class );
-
-			if ( $merchant_center->is_setup_complete() ) {
-				$data['status']      = 'configured';
-				$data['settingsUrl'] = admin_url( 'admin.php?page=wc-admin&path=/google/settings' );
-			} else {
-				$data['settingsUrl'] = admin_url( 'admin.php?page=wc-admin&path=/google/start' );
-			}
-
-			$data['docsUrl'] = 'https://woocommerce.com/document/google-listings-and-ads/?utm_medium=product';
-		}
-
-		return $data;
-	}
-
-	/**
-	 * Get Amazon / Ebay extension data.
-	 *
-	 * @return array|bool
-	 */
-	protected static function get_amazon_ebay_extension_data() {
-		$slug = 'woocommerce-amazon-ebay-integration';
-
-		if ( ! PluginsHelper::is_plugin_installed( $slug ) ) {
-			return false;
-		}
-
-		$data         = self::get_extension_base_data( $slug );
-		$data['icon'] = WC_ADMIN_IMAGES_FOLDER_URL . '/marketing/amazon-ebay.svg';
-
-		if ( 'activated' === $data['status'] && class_exists( '\CodistoConnect' ) ) {
-
-			$codisto_merchantid = get_option( 'codisto_merchantid' );
-
-			// Use same check as codisto admin tabs.
-			if ( is_numeric( $codisto_merchantid ) ) {
-				$data['status'] = 'configured';
-			}
-
-			$data['settingsUrl'] = admin_url( 'admin.php?page=codisto-settings' );
-			$data['docsUrl']     = 'https://woocommerce.com/document/multichannel-for-woocommerce-google-amazon-ebay-walmart-integration/?utm_medium=product';
-		}
-
-		return $data;
-	}
-
-	/**
-	 * Get MailPoet extension data.
-	 *
-	 * @return array|bool
-	 */
-	protected static function get_mailpoet_extension_data() {
-		$slug = 'mailpoet';
-
-		if ( ! PluginsHelper::is_plugin_installed( $slug ) ) {
-			return false;
-		}
-
-		$data         = self::get_extension_base_data( $slug );
-		$data['icon'] = WC_ADMIN_IMAGES_FOLDER_URL . '/marketing/mailpoet.svg';
-
-		if ( 'activated' === $data['status'] && class_exists( '\MailPoet\API\API' ) ) {
-			$mailpoet_api = \MailPoet\API\API::MP( 'v1' );
-
-			if ( ! method_exists( $mailpoet_api, 'isSetupComplete' ) || $mailpoet_api->isSetupComplete() ) {
-				$data['status']      = 'configured';
-				$data['settingsUrl'] = admin_url( 'admin.php?page=mailpoet-settings' );
-			} else {
-				$data['settingsUrl'] = admin_url( 'admin.php?page=mailpoet-newsletters' );
-			}
-
-			$data['docsUrl']    = 'https://kb.mailpoet.com/';
-			$data['supportUrl'] = 'https://www.mailpoet.com/support/';
-		}
-
-		return $data;
-	}
-
-	/**
-	 * Get Creative Mail for WooCommerce extension data.
-	 *
-	 * @return array|bool
-	 */
-	protected static function get_creative_mail_extension_data() {
-		$slug = 'creative-mail-by-constant-contact';
-
-		if ( ! PluginsHelper::is_plugin_installed( $slug ) ) {
-			return false;
-		}
-
-		$data         = self::get_extension_base_data( $slug );
-		$data['icon'] = WC_ADMIN_IMAGES_FOLDER_URL . '/marketing/creative-mail-by-constant-contact.png';
-
-		if ( 'activated' === $data['status'] && class_exists( '\CreativeMail\Helpers\OptionsHelper' ) ) {
-			if ( ! method_exists( '\CreativeMail\Helpers\OptionsHelper', 'get_instance_id' ) || \CreativeMail\Helpers\OptionsHelper::get_instance_id() !== null ) {
-				$data['status']      = 'configured';
-				$data['settingsUrl'] = admin_url( 'admin.php?page=creativemail_settings' );
-			} else {
-				$data['settingsUrl'] = admin_url( 'admin.php?page=creativemail' );
-			}
-
-			$data['docsUrl']    = 'https://app.creativemail.com/kb/help/WooCommerce';
-			$data['supportUrl'] = 'https://app.creativemail.com/kb/help/';
-		}
-
-		return $data;
-	}
-
-	/**
-	 * Get TikTok for WooCommerce extension data.
-	 *
-	 * @return array|bool
-	 */
-	protected static function get_tiktok_extension_data() {
-		$slug = 'tiktok-for-business';
-
-		if ( ! PluginsHelper::is_plugin_installed( $slug ) ) {
-			return false;
-		}
-
-		$data         = self::get_extension_base_data( $slug );
-		$data['icon'] = WC_ADMIN_IMAGES_FOLDER_URL . '/marketing/tiktok.jpg';
-
-		if ( 'activated' === $data['status'] ) {
-			if ( false !== get_option( 'tt4b_access_token' ) ) {
-				$data['status'] = 'configured';
-			}
-
-			$data['settingsUrl'] = admin_url( 'admin.php?page=tiktok' );
-			$data['docsUrl']     = 'https://woocommerce.com/document/tiktok-for-woocommerce/';
-			$data['supportUrl']  = 'https://ads.tiktok.com/athena/user-feedback/?identify_key=6a1e079024806640c5e1e695d13db80949525168a052299b4970f9c99cb5ac78';
-		}
-
-		return $data;
-	}
-
-	/**
-	 * Get Jetpack CRM for WooCommerce extension data.
-	 *
-	 * @return array|bool
-	 */
-	protected static function get_jetpack_crm_extension_data() {
-		$slug = 'zero-bs-crm';
-
-		if ( ! PluginsHelper::is_plugin_installed( $slug ) ) {
-			return false;
-		}
-
-		$data         = self::get_extension_base_data( $slug );
-		$data['icon'] = WC_ADMIN_IMAGES_FOLDER_URL . '/marketing/jetpack-crm.png';
-
-		if ( 'activated' === $data['status'] ) {
-			$data['status']      = 'configured';
-			$data['settingsUrl'] = admin_url( 'admin.php?page=zerobscrm-plugin-settings' );
-			$data['docsUrl']     = 'https://kb.jetpackcrm.com/';
-			$data['supportUrl']  = 'https://kb.jetpackcrm.com/crm-support/';
-		}
-
-		return $data;
-	}
-
-	/**
-	 * Get WooCommerce Zapier extension data.
-	 *
-	 * @return array|bool
-	 */
-	protected static function get_zapier_extension_data() {
-		$slug = 'woocommerce-zapier';
-
-		if ( ! PluginsHelper::is_plugin_installed( $slug ) ) {
-			return false;
-		}
-
-		$data         = self::get_extension_base_data( $slug );
-		$data['icon'] = WC_ADMIN_IMAGES_FOLDER_URL . '/marketing/zapier.png';
-
-		if ( 'activated' === $data['status'] ) {
-			$data['status']      = 'configured';
-			$data['settingsUrl'] = admin_url( 'admin.php?page=wc-settings&tab=wc_zapier' );
-			$data['docsUrl']     = 'https://docs.om4.io/woocommerce-zapier/';
-		}
-
-		return $data;
-	}
-
-	/**
-	 * Get Salesforce extension data.
-	 *
-	 * @return array|bool
-	 */
-	protected static function get_salesforce_extension_data() {
-		$slug = 'integration-with-salesforce';
-
-		if ( ! PluginsHelper::is_plugin_installed( $slug ) ) {
-			return false;
-		}
-
-		$data         = self::get_extension_base_data( $slug );
-		$data['icon'] = WC_ADMIN_IMAGES_FOLDER_URL . '/marketing/salesforce.jpg';
-
-		if ( 'activated' === $data['status'] && class_exists( '\Integration_With_Salesforce_Admin' ) ) {
-			if ( ! method_exists( '\Integration_With_Salesforce_Admin', 'get_connection_status' ) || \Integration_With_Salesforce_Admin::get_connection_status() ) {
-				$data['status'] = 'configured';
-			}
-
-			$data['settingsUrl'] = admin_url( 'admin.php?page=integration-with-salesforce' );
-			$data['docsUrl']     = 'https://woocommerce.com/document/salesforce-integration/';
-			$data['supportUrl']  = 'https://wpswings.com/submit-query/';
-		}
-
-		return $data;
-	}
-
-	/**
-	 * Get Vimeo extension data.
-	 *
-	 * @return array|bool
-	 */
-	protected static function get_vimeo_extension_data() {
-		$slug = 'vimeo';
-
-		if ( ! PluginsHelper::is_plugin_installed( $slug ) ) {
-			return false;
-		}
-
-		$data         = self::get_extension_base_data( $slug );
-		$data['icon'] = WC_ADMIN_IMAGES_FOLDER_URL . '/marketing/vimeo.png';
-
-		if ( 'activated' === $data['status'] && class_exists( '\Tribe\Vimeo_WP\Vimeo\Vimeo_Auth' ) ) {
-			if ( method_exists( '\Tribe\Vimeo_WP\Vimeo\Vimeo_Auth', 'has_access_token' ) ) {
-				$vimeo_auth = new \Tribe\Vimeo_WP\Vimeo\Vimeo_Auth();
-				if ( $vimeo_auth->has_access_token() ) {
-					$data['status'] = 'configured';
-				}
-			} else {
-				$data['status'] = 'configured';
-			}
-
-			$data['settingsUrl'] = admin_url( 'options-general.php?page=vimeo_settings' );
-			$data['docsUrl']     = 'https://woocommerce.com/document/vimeo/';
-			$data['supportUrl']  = 'https://vimeo.com/help/contact';
-		}
-
-		return $data;
-	}
-
-	/**
-	 * Get Trustpilot extension data.
-	 *
-	 * @return array|bool
-	 */
-	protected static function get_trustpilot_extension_data() {
-		$slug = 'trustpilot-reviews';
-
-		if ( ! PluginsHelper::is_plugin_installed( $slug ) ) {
-			return false;
-		}
-
-		$data         = self::get_extension_base_data( $slug );
-		$data['icon'] = WC_ADMIN_IMAGES_FOLDER_URL . '/marketing/trustpilot.png';
-
-		if ( 'activated' === $data['status'] ) {
-			$data['status']      = 'configured';
-			$data['settingsUrl'] = admin_url( 'admin.php?page=woocommerce-trustpilot-settings-page' );
-			$data['docsUrl']     = 'https://woocommerce.com/document/trustpilot-reviews/';
-			$data['supportUrl']  = 'https://support.trustpilot.com/hc/en-us/requests/new';
-		}
-
-		return $data;
-	}
-
-
-	/**
-	 * Get an array of basic data for a given extension.
-	 *
-	 * @param string $slug Plugin slug.
-	 *
-	 * @return array|false
-	 */
-	protected static function get_extension_base_data( $slug ) {
-		$status      = PluginsHelper::is_plugin_active( $slug ) ? 'activated' : 'installed';
-		$plugin_data = PluginsHelper::get_plugin_data( $slug );
-
-		if ( ! $plugin_data ) {
-			return false;
-		}
-
-		return [
-			'slug'        => $slug,
-			'status'      => $status,
-			'name'        => $plugin_data['Name'],
-			'description' => html_entity_decode( wp_trim_words( $plugin_data['Description'], 20 ) ),
-			'supportUrl'  => 'https://woocommerce.com/my-account/create-a-ticket/?utm_medium=product',
-		];
-	}
-
 }
diff --git a/plugins/woocommerce/src/Admin/Marketing/MarketingCampaign.php b/plugins/woocommerce/src/Admin/Marketing/MarketingCampaign.php
new file mode 100644
index 00000000000..7b3f99a4b3a
--- /dev/null
+++ b/plugins/woocommerce/src/Admin/Marketing/MarketingCampaign.php
@@ -0,0 +1,110 @@
+<?php
+/**
+ * Represents a marketing/ads campaign for marketing channels.
+ *
+ * Marketing channels (implementing MarketingChannelInterface) can use this class to map their campaign data and present it to WooCommerce core.
+ */
+
+namespace Automattic\WooCommerce\Admin\Marketing;
+
+use JsonSerializable;
+
+/**
+ * MarketingCampaign class
+ *
+ * @since x.x.x
+ */
+class MarketingCampaign implements JsonSerializable {
+	/**
+	 * The unique identifier.
+	 *
+	 * @var string
+	 */
+	protected $id;
+
+	/**
+	 * Title of the marketing campaign.
+	 *
+	 * @var string
+	 */
+	protected $title;
+
+	/**
+	 * The URL to the channel's campaign management page.
+	 *
+	 * @var string
+	 */
+	protected $manage_url;
+
+	/**
+	 * The cost of the marketing campaign with the currency.
+	 *
+	 * @var Price
+	 */
+	protected $cost;
+
+	/**
+	 * MarketingCampaign constructor.
+	 *
+	 * @param string     $id         The marketing campaign's unique identifier.
+	 * @param string     $title      The title of the marketing campaign.
+	 * @param string     $manage_url The URL to the channel's campaign management page.
+	 * @param Price|null $cost       The cost of the marketing campaign with the currency.
+	 */
+	public function __construct( string $id, string $title, string $manage_url, Price $cost = null ) {
+		$this->id         = $id;
+		$this->title      = $title;
+		$this->manage_url = $manage_url;
+		$this->cost       = $cost;
+	}
+
+	/**
+	 * Returns the marketing campaign's unique identifier.
+	 *
+	 * @return string
+	 */
+	public function get_id(): string {
+		return $this->id;
+	}
+
+	/**
+	 * Returns the title of the marketing campaign.
+	 *
+	 * @return string
+	 */
+	public function get_title(): string {
+		return $this->title;
+	}
+
+	/**
+	 * Returns the URL to manage the marketing campaign.
+	 *
+	 * @return string
+	 */
+	public function get_manage_url(): string {
+		return $this->manage_url;
+	}
+
+	/**
+	 * Returns the cost of the marketing campaign with the currency.
+	 *
+	 * @return Price|null
+	 */
+	public function get_cost(): ?Price {
+		return $this->cost;
+	}
+
+	/**
+	 * Serialize the marketing campaign data.
+	 *
+	 * @return array
+	 */
+	public function jsonSerialize() {
+		return [
+			'id'         => $this->get_id(),
+			'title'      => $this->get_title(),
+			'manage_url' => $this->get_manage_url(),
+			'cost'       => $this->get_cost(),
+		];
+	}
+}
diff --git a/plugins/woocommerce/src/Admin/Marketing/MarketingChannelInterface.php b/plugins/woocommerce/src/Admin/Marketing/MarketingChannelInterface.php
new file mode 100644
index 00000000000..3a7233f073b
--- /dev/null
+++ b/plugins/woocommerce/src/Admin/Marketing/MarketingChannelInterface.php
@@ -0,0 +1,82 @@
+<?php
+/**
+ * Represents a marketing channel for the multichannel-marketing feature.
+ *
+ * This interface will be implemented by third-party extensions to register themselves as marketing channels.
+ */
+
+namespace Automattic\WooCommerce\Admin\Marketing;
+
+/**
+ * MarketingChannelInterface interface
+ *
+ * @since x.x.x
+ */
+interface MarketingChannelInterface {
+	public const PRODUCT_LISTINGS_NOT_APPLICABLE   = 'not-applicable';
+	public const PRODUCT_LISTINGS_SYNC_IN_PROGRESS = 'sync-in-progress';
+	public const PRODUCT_LISTINGS_SYNCED           = 'synced';
+
+	/**
+	 * Returns the unique identifier string for the marketing channel extension, also known as the plugin slug.
+	 *
+	 * @return string
+	 */
+	public function get_slug(): string;
+
+	/**
+	 * Returns the name of the marketing channel.
+	 *
+	 * @return string
+	 */
+	public function get_name(): string;
+
+	/**
+	 * Returns the description of the marketing channel.
+	 *
+	 * @return string
+	 */
+	public function get_description(): string;
+
+	/**
+	 * Returns the path to the channel icon.
+	 *
+	 * @return string
+	 */
+	public function get_icon_url(): string;
+
+	/**
+	 * Returns the setup status of the marketing channel.
+	 *
+	 * @return bool
+	 */
+	public function is_setup_completed(): bool;
+
+	/**
+	 * Returns the URL to the settings page, or the link to complete the setup/onboarding if the channel has not been set up yet.
+	 *
+	 * @return string
+	 */
+	public function get_setup_url(): string;
+
+	/**
+	 * Returns the status of the marketing channel's product listings.
+	 *
+	 * @return string
+	 */
+	public function get_product_listings_status(): string;
+
+	/**
+	 * Returns the number of channel issues/errors (e.g. account-related errors, product synchronization issues, etc.).
+	 *
+	 * @return int The number of issues to resolve, or 0 if there are no issues with the channel.
+	 */
+	public function get_errors_no(): int;
+
+	/**
+	 * Returns an array of the channel's marketing campaigns.
+	 *
+	 * @return MarketingCampaign[]
+	 */
+	public function get_campaigns(): array;
+}
diff --git a/plugins/woocommerce/src/Admin/Marketing/MarketingChannels.php b/plugins/woocommerce/src/Admin/Marketing/MarketingChannels.php
new file mode 100644
index 00000000000..0fcb6fd1e5e
--- /dev/null
+++ b/plugins/woocommerce/src/Admin/Marketing/MarketingChannels.php
@@ -0,0 +1,131 @@
+<?php
+/**
+ * Handles the registration of marketing channels and acts as their repository.
+ */
+
+namespace Automattic\WooCommerce\Admin\Marketing;
+
+use Automattic\WooCommerce\Internal\Admin\Marketing\MarketingSpecs;
+
+/**
+ * MarketingChannels repository class
+ *
+ * @since x.x.x
+ */
+class MarketingChannels {
+	/**
+	 * The registered marketing channels.
+	 *
+	 * @var MarketingChannelInterface[]
+	 */
+	private $registered_channels = [];
+
+	/**
+	 * Array of plugin slugs for allowed marketing channels.
+	 *
+	 * @var string[]
+	 */
+	private $allowed_channels;
+
+	/**
+	 * MarketingSpecs repository
+	 *
+	 * @var MarketingSpecs
+	 */
+	protected $marketing_specs;
+
+	/**
+	 * Class initialization, invoked by the DI container.
+	 *
+	 * @param MarketingSpecs $marketing_specs The MarketingSpecs class.
+	 *
+	 * @internal
+	 */
+	final public function init( MarketingSpecs $marketing_specs ) {
+		$this->marketing_specs  = $marketing_specs;
+		$this->allowed_channels = $this->get_allowed_channels();
+	}
+
+	/**
+	 * Registers a marketing channel.
+	 *
+	 * Note that only a predetermined list of third party extensions can be registered as a marketing channel.
+	 *
+	 * @param MarketingChannelInterface $channel The marketing channel to register.
+	 *
+	 * @return void
+	 *
+	 * @see MarketingChannels::is_channel_allowed() Checks if the marketing channel is allowed to be registered or not.
+	 */
+	public function register( MarketingChannelInterface $channel ): void {
+		if ( ! $this->is_channel_allowed( $channel ) ) {
+			// Silently log an error and bail.
+			wc_get_logger()->error( sprintf( 'Marketing channel %s (%s) cannot be registered!', $channel->get_name(), $channel->get_slug() ) );
+
+			return;
+		}
+
+		$this->registered_channels[ $channel->get_slug() ] = $channel;
+	}
+
+	/**
+	 * Returns an array of all registered marketing channels.
+	 *
+	 * @return MarketingChannelInterface[]
+	 */
+	public function get_registered_channels(): array {
+		/**
+		 * Filter the list of registered marketing channels.
+		 *
+		 * Note that only a predetermined list of third party extensions can be registered as a marketing channel.
+		 * Any new plugins added to this array will be cross-checked with that list, which is obtained from WooCommerce.com API.
+		 *
+		 * @param MarketingChannelInterface[] $channels Array of registered marketing channels.
+		 *
+		 * @since x.x.x
+		 */
+		$channels = apply_filters( 'woocommerce_marketing_channels', $this->registered_channels );
+
+		// Only return allowed channels.
+		$allowed_channels = array_filter(
+			$channels,
+			function ( MarketingChannelInterface $channel ) {
+				if ( ! $this->is_channel_allowed( $channel ) ) {
+					// Silently log an error and bail.
+					wc_get_logger()->error( sprintf( 'Marketing channel %s (%s) cannot be registered!', $channel->get_name(), $channel->get_slug() ) );
+
+					return false;
+				}
+
+				return true;
+			}
+		);
+
+		return array_values( $allowed_channels );
+	}
+
+	/**
+	 * Returns an array of plugin slugs for the marketing channels that are allowed to be registered.
+	 *
+	 * @return array
+	 */
+	protected function get_allowed_channels(): array {
+		$recommended_channels = $this->marketing_specs->get_recommended_plugins();
+		if ( empty( $recommended_channels ) ) {
+			return [];
+		}
+
+		return array_column( $recommended_channels, 'product', 'product' );
+	}
+
+	/**
+	 * Determines whether the given marketing channel is allowed to be registered.
+	 *
+	 * @param MarketingChannelInterface $channel The marketing channel object.
+	 *
+	 * @return bool
+	 */
+	protected function is_channel_allowed( MarketingChannelInterface $channel ): bool {
+		return isset( $this->allowed_channels[ $channel->get_slug() ] );
+	}
+}
diff --git a/plugins/woocommerce/src/Admin/Marketing/Price.php b/plugins/woocommerce/src/Admin/Marketing/Price.php
new file mode 100644
index 00000000000..9dbb00837ae
--- /dev/null
+++ b/plugins/woocommerce/src/Admin/Marketing/Price.php
@@ -0,0 +1,70 @@
+<?php
+/**
+ * Represents a price with a currency.
+ */
+
+namespace Automattic\WooCommerce\Admin\Marketing;
+
+use JsonSerializable;
+
+/**
+ * Price class
+ *
+ * @since x.x.x
+ */
+class Price implements JsonSerializable {
+	/**
+	 * The price.
+	 *
+	 * @var string
+	 */
+	protected $value;
+
+	/**
+	 * The currency of the price.
+	 *
+	 * @var string
+	 */
+	protected $currency;
+
+	/**
+	 * Price constructor.
+	 *
+	 * @param string $value    The value of the price.
+	 * @param string $currency The currency of the price.
+	 */
+	public function __construct( string $value, string $currency ) {
+		$this->value    = $value;
+		$this->currency = $currency;
+	}
+
+	/**
+	 * Get value of the price.
+	 *
+	 * @return string
+	 */
+	public function get_value(): string {
+		return $this->value;
+	}
+
+	/**
+	 * Get the currency of the price.
+	 *
+	 * @return string
+	 */
+	public function get_currency(): string {
+		return $this->currency;
+	}
+
+	/**
+	 * Serialize the price data.
+	 *
+	 * @return array
+	 */
+	public function jsonSerialize() {
+		return [
+			'value'    => $this->get_value(),
+			'currency' => $this->get_currency(),
+		];
+	}
+}
diff --git a/plugins/woocommerce/src/Container.php b/plugins/woocommerce/src/Container.php
index 3815db81840..0e64a37d322 100644
--- a/plugins/woocommerce/src/Container.php
+++ b/plugins/woocommerce/src/Container.php
@@ -10,6 +10,7 @@ use Automattic\WooCommerce\Internal\DependencyManagement\ServiceProviders\COTMig
 use Automattic\WooCommerce\Internal\DependencyManagement\ServiceProviders\DownloadPermissionsAdjusterServiceProvider;
 use Automattic\WooCommerce\Internal\DependencyManagement\ServiceProviders\AssignDefaultCategoryServiceProvider;
 use Automattic\WooCommerce\Internal\DependencyManagement\ServiceProviders\FeaturesServiceProvider;
+use Automattic\WooCommerce\Internal\DependencyManagement\ServiceProviders\MarketingServiceProvider;
 use Automattic\WooCommerce\Internal\DependencyManagement\ServiceProviders\OrdersControllersServiceProvider;
 use Automattic\WooCommerce\Internal\DependencyManagement\ServiceProviders\OrderAdminServiceProvider;
 use Automattic\WooCommerce\Internal\DependencyManagement\ServiceProviders\OrderMetaBoxServiceProvider;
@@ -65,6 +66,7 @@ final class Container {
 		OrderMetaBoxServiceProvider::class,
 		OrderAdminServiceProvider::class,
 		FeaturesServiceProvider::class,
+		MarketingServiceProvider::class,
 	);
 
 	/**
diff --git a/plugins/woocommerce/src/Internal/Admin/Marketing.php b/plugins/woocommerce/src/Internal/Admin/Marketing.php
index 65cf4a5b464..f11cd2d31d9 100644
--- a/plugins/woocommerce/src/Internal/Admin/Marketing.php
+++ b/plugins/woocommerce/src/Internal/Admin/Marketing.php
@@ -7,7 +7,6 @@ namespace Automattic\WooCommerce\Internal\Admin;
 
 use Automattic\WooCommerce\Admin\Features\Features;
 use Automattic\WooCommerce\Admin\Marketing\InstalledExtensions;
-use Automattic\WooCommerce\Internal\Admin\Loader;
 use Automattic\WooCommerce\Admin\PageController;
 
 /**
@@ -17,20 +16,6 @@ class Marketing {
 
 	use CouponsMovedTrait;
 
-	/**
-	 * Name of recommended plugins transient.
-	 *
-	 * @var string
-	 */
-	const RECOMMENDED_PLUGINS_TRANSIENT = 'wc_marketing_recommended_plugins';
-
-	/**
-	 * Name of knowledge base post transient.
-	 *
-	 * @var string
-	 */
-	const KNOWLEDGE_BASE_TRANSIENT = 'wc_marketing_knowledge_base';
-
 	/**
 	 * Class instance.
 	 *
@@ -180,124 +165,15 @@ class Marketing {
 			return $settings;
 		}
 
-		$settings['marketing']['installedExtensions'] = InstalledExtensions::get_data();
+		/**
+		 * InstalledExtensions helper class.
+		 *
+		 * @var InstalledExtensions $installed_extensions
+		 */
+		$installed_extensions = wc_get_container()->get( InstalledExtensions::class );
+
+		$settings['marketing']['installedExtensions'] = $installed_extensions->get_data();
 
 		return $settings;
 	}
-
-	/**
-	 * Load recommended plugins from WooCommerce.com
-	 *
-	 * @return array
-	 */
-	public function get_recommended_plugins() {
-		$plugins = get_transient( self::RECOMMENDED_PLUGINS_TRANSIENT );
-
-		if ( false === $plugins ) {
-			$request = wp_remote_get(
-				'https://woocommerce.com/wp-json/wccom/marketing-tab/1.2/recommendations.json',
-				array(
-					'user-agent' => 'WooCommerce/' . WC()->version . '; ' . get_bloginfo( 'url' ),
-				)
-			);
-			$plugins = [];
-
-			if ( ! is_wp_error( $request ) && 200 === $request['response']['code'] ) {
-				$plugins = json_decode( $request['body'], true );
-			}
-
-			set_transient(
-				self::RECOMMENDED_PLUGINS_TRANSIENT,
-				$plugins,
-				// Expire transient in 15 minutes if remote get failed.
-				// Cache an empty result to avoid repeated failed requests.
-				empty( $plugins ) ? 900 : 3 * DAY_IN_SECONDS
-			);
-		}
-
-		return array_values( $plugins );
-	}
-
-	/**
-	 * Load knowledge base posts from WooCommerce.com
-	 *
-	 * @param string $category Category of posts to retrieve.
-	 * @return array
-	 */
-	public function get_knowledge_base_posts( $category ) {
-
-		$kb_transient = self::KNOWLEDGE_BASE_TRANSIENT;
-
-		$categories = array(
-			'marketing' => 1744,
-			'coupons'   => 25202,
-		);
-
-		// Default to marketing category (if no category set on the kb component).
-		if ( ! empty( $category ) && array_key_exists( $category, $categories ) ) {
-			$category_id  = $categories[ $category ];
-			$kb_transient = $kb_transient . '_' . strtolower( $category );
-		} else {
-			$category_id = $categories['marketing'];
-		}
-
-		$posts = get_transient( $kb_transient );
-
-		if ( false === $posts ) {
-			$request_url = add_query_arg(
-				array(
-					'categories' => $category_id,
-					'page'       => 1,
-					'per_page'   => 8,
-					'_embed'     => 1,
-				),
-				'https://woocommerce.com/wp-json/wp/v2/posts?utm_medium=product'
-			);
-
-			$request = wp_remote_get(
-				$request_url,
-				array(
-					'user-agent' => 'WooCommerce/' . WC()->version . '; ' . get_bloginfo( 'url' ),
-				)
-			);
-			$posts   = [];
-
-			if ( ! is_wp_error( $request ) && 200 === $request['response']['code'] ) {
-				$raw_posts = json_decode( $request['body'], true );
-
-				foreach ( $raw_posts as $raw_post ) {
-					$post = [
-						'title'         => html_entity_decode( $raw_post['title']['rendered'] ),
-						'date'          => $raw_post['date_gmt'],
-						'link'          => $raw_post['link'],
-						'author_name'   => isset( $raw_post['author_name'] ) ? html_entity_decode( $raw_post['author_name'] ) : '',
-						'author_avatar' => isset( $raw_post['author_avatar_url'] ) ? $raw_post['author_avatar_url'] : '',
-					];
-
-					$featured_media = $raw_post['_embedded']['wp:featuredmedia'] ?? [];
-					if ( count( $featured_media ) > 0 ) {
-						$image         = current( $featured_media );
-						$post['image'] = add_query_arg(
-							array(
-								'resize' => '650,340',
-								'crop'   => 1,
-							),
-							$image['source_url']
-						);
-					}
-
-					$posts[] = $post;
-				}
-			}
-
-			set_transient(
-				$kb_transient,
-				$posts,
-				// Expire transient in 15 minutes if remote get failed.
-				empty( $posts ) ? 900 : DAY_IN_SECONDS
-			);
-		}
-
-		return $posts;
-	}
 }
diff --git a/plugins/woocommerce/src/Internal/Admin/Marketing/MarketingSpecs.php b/plugins/woocommerce/src/Internal/Admin/Marketing/MarketingSpecs.php
new file mode 100644
index 00000000000..ee36ba1375c
--- /dev/null
+++ b/plugins/woocommerce/src/Internal/Admin/Marketing/MarketingSpecs.php
@@ -0,0 +1,145 @@
+<?php
+/**
+ * Marketing Specs Handler
+ *
+ * Fetches the specifications for the marketing feature from WC.com API.
+ */
+
+namespace Automattic\WooCommerce\Internal\Admin\Marketing;
+
+/**
+ * Marketing Specifications Class.
+ *
+ * @internal
+ * @since x.x.x
+ */
+class MarketingSpecs {
+	/**
+	 * Name of recommended plugins transient.
+	 *
+	 * @var string
+	 */
+	const RECOMMENDED_PLUGINS_TRANSIENT = 'wc_marketing_recommended_plugins';
+
+	/**
+	 * Name of knowledge base post transient.
+	 *
+	 * @var string
+	 */
+	const KNOWLEDGE_BASE_TRANSIENT = 'wc_marketing_knowledge_base';
+
+	/**
+	 * Load recommended plugins from WooCommerce.com
+	 *
+	 * @return array
+	 */
+	public function get_recommended_plugins(): array {
+		$plugins = get_transient( self::RECOMMENDED_PLUGINS_TRANSIENT );
+
+		if ( false === $plugins ) {
+			$request = wp_remote_get(
+				'https://woocommerce.com/wp-json/wccom/marketing-tab/1.2/recommendations.json',
+				array(
+					'user-agent' => 'WooCommerce/' . WC()->version . '; ' . get_bloginfo( 'url' ),
+				)
+			);
+			$plugins = [];
+
+			if ( ! is_wp_error( $request ) && 200 === $request['response']['code'] ) {
+				$plugins = json_decode( $request['body'], true );
+			}
+
+			set_transient(
+				self::RECOMMENDED_PLUGINS_TRANSIENT,
+				$plugins,
+				// Expire transient in 15 minutes if remote get failed.
+				// Cache an empty result to avoid repeated failed requests.
+				empty( $plugins ) ? 900 : 3 * DAY_IN_SECONDS
+			);
+		}
+
+		return array_values( $plugins );
+	}
+
+	/**
+	 * Load knowledge base posts from WooCommerce.com
+	 *
+	 * @param string|null $category Category of posts to retrieve.
+	 * @return array
+	 */
+	public function get_knowledge_base_posts( ?string $category ): array {
+		$kb_transient = self::KNOWLEDGE_BASE_TRANSIENT;
+
+		$categories = array(
+			'marketing' => 1744,
+			'coupons'   => 25202,
+		);
+
+		// Default to marketing category (if no category set on the kb component).
+		if ( ! empty( $category ) && array_key_exists( $category, $categories ) ) {
+			$category_id  = $categories[ $category ];
+			$kb_transient = $kb_transient . '_' . strtolower( $category );
+		} else {
+			$category_id = $categories['marketing'];
+		}
+
+		$posts = get_transient( $kb_transient );
+
+		if ( false === $posts ) {
+			$request_url = add_query_arg(
+				array(
+					'categories' => $category_id,
+					'page'       => 1,
+					'per_page'   => 8,
+					'_embed'     => 1,
+				),
+				'https://woocommerce.com/wp-json/wp/v2/posts?utm_medium=product'
+			);
+
+			$request = wp_remote_get(
+				$request_url,
+				array(
+					'user-agent' => 'WooCommerce/' . WC()->version . '; ' . get_bloginfo( 'url' ),
+				)
+			);
+			$posts   = [];
+
+			if ( ! is_wp_error( $request ) && 200 === $request['response']['code'] ) {
+				$raw_posts = json_decode( $request['body'], true );
+
+				foreach ( $raw_posts as $raw_post ) {
+					$post = [
+						'title'         => html_entity_decode( $raw_post['title']['rendered'] ),
+						'date'          => $raw_post['date_gmt'],
+						'link'          => $raw_post['link'],
+						'author_name'   => isset( $raw_post['author_name'] ) ? html_entity_decode( $raw_post['author_name'] ) : '',
+						'author_avatar' => isset( $raw_post['author_avatar_url'] ) ? $raw_post['author_avatar_url'] : '',
+					];
+
+					$featured_media = $raw_post['_embedded']['wp:featuredmedia'] ?? [];
+					if ( count( $featured_media ) > 0 ) {
+						$image         = current( $featured_media );
+						$post['image'] = add_query_arg(
+							array(
+								'resize' => '650,340',
+								'crop'   => 1,
+							),
+							$image['source_url']
+						);
+					}
+
+					$posts[] = $post;
+				}
+			}
+
+			set_transient(
+				$kb_transient,
+				$posts,
+				// Expire transient in 15 minutes if remote get failed.
+				empty( $posts ) ? 900 : DAY_IN_SECONDS
+			);
+		}
+
+		return $posts;
+	}
+}
diff --git a/plugins/woocommerce/src/Internal/DependencyManagement/ServiceProviders/MarketingServiceProvider.php b/plugins/woocommerce/src/Internal/DependencyManagement/ServiceProviders/MarketingServiceProvider.php
new file mode 100644
index 00000000000..8e27386ae86
--- /dev/null
+++ b/plugins/woocommerce/src/Internal/DependencyManagement/ServiceProviders/MarketingServiceProvider.php
@@ -0,0 +1,44 @@
+<?php
+/**
+ * MarketingServiceProvider class file.
+ */
+
+namespace Automattic\WooCommerce\Internal\DependencyManagement\ServiceProviders;
+
+use Automattic\WooCommerce\Admin\Marketing\InstalledExtensions;
+use Automattic\WooCommerce\Admin\Marketing\MarketingChannels;
+use Automattic\WooCommerce\Internal\Admin\Marketing\MarketingSpecs;
+use Automattic\WooCommerce\Internal\DependencyManagement\AbstractServiceProvider;
+
+// Indicates that the multichannel marketing classes exist.
+// This constant will be checked by third-party extensions before utilizing any of the classes defined for this feature.
+if ( ! defined( 'WC_MCM_EXISTS' ) ) {
+	define( 'WC_MCM_EXISTS', true );
+}
+
+/**
+ * Service provider for the non-static utils classes in the Automattic\WooCommerce\src namespace.
+ *
+ * @since x.x.x
+ */
+class MarketingServiceProvider extends AbstractServiceProvider {
+	/**
+	 * The classes/interfaces that are serviced by this service provider.
+	 *
+	 * @var array
+	 */
+	protected $provides = array(
+		MarketingSpecs::class,
+		MarketingChannels::class,
+		InstalledExtensions::class,
+	);
+
+	/**
+	 * Register the classes.
+	 */
+	public function register() {
+		$this->share( MarketingSpecs::class );
+		$this->share( MarketingChannels::class )->addArgument( MarketingSpecs::class );
+		$this->share( InstalledExtensions::class )->addArgument( MarketingChannels::class );
+	}
+}
diff --git a/plugins/woocommerce/tests/php/src/Admin/Marketing/MarketingCampaignTest.php b/plugins/woocommerce/tests/php/src/Admin/Marketing/MarketingCampaignTest.php
new file mode 100644
index 00000000000..401e1630294
--- /dev/null
+++ b/plugins/woocommerce/tests/php/src/Admin/Marketing/MarketingCampaignTest.php
@@ -0,0 +1,58 @@
+<?php
+
+namespace Automattic\WooCommerce\Tests\Admin\Marketing;
+
+use Automattic\WooCommerce\Admin\Marketing\MarketingCampaign;
+use Automattic\WooCommerce\Admin\Marketing\Price;
+use WC_Unit_Test_Case;
+
+/**
+ * Tests for the MarketingCampaign class.
+ */
+class MarketingCampaignTest extends WC_Unit_Test_Case {
+
+	/**
+	 * @testdox `get_id`, `get_title`, `get_manage_url`, and `get_cost` return the class properties set by the constructor.
+	 */
+	public function test_get_methods_return_properties() {
+		$marketing_campaign = new MarketingCampaign( '1234', 'Ad #1234', 'https://example.com/manage-campaigns', new Price( '1000', 'USD' ) );
+
+		$this->assertEquals( '1234', $marketing_campaign->get_id() );
+		$this->assertEquals( 'Ad #1234', $marketing_campaign->get_title() );
+		$this->assertEquals( 'https://example.com/manage-campaigns', $marketing_campaign->get_manage_url() );
+		$this->assertNotNull( $marketing_campaign->get_cost() );
+		$this->assertEquals( 'USD', $marketing_campaign->get_cost()->get_currency() );
+		$this->assertEquals( '1000', $marketing_campaign->get_cost()->get_value() );
+	}
+
+	/**
+	 * @testdox `cost` property can be null.
+	 */
+	public function test_cost_can_be_null() {
+		$marketing_campaign = new MarketingCampaign( '1234', 'Ad #1234', 'https://example.com/manage-campaigns' );
+
+		$this->assertNull( $marketing_campaign->get_cost() );
+	}
+
+	/**
+	 * @testdox It can be serialized to JSON including all its properties.
+	 */
+	public function test_can_be_serialized_to_json() {
+		$marketing_campaign = new MarketingCampaign( '1234', 'Ad #1234', 'https://example.com/manage-campaigns', new Price( '1000', 'USD' ) );
+
+		$json = wp_json_encode( $marketing_campaign );
+		$this->assertNotEmpty( $json );
+		$this->assertEqualSets(
+			[
+				'id'         => $marketing_campaign->get_id(),
+				'title'      => $marketing_campaign->get_title(),
+				'manage_url' => $marketing_campaign->get_manage_url(),
+				'cost'       => [
+					'value'    => $marketing_campaign->get_cost()->get_value(),
+					'currency' => $marketing_campaign->get_cost()->get_currency(),
+				],
+			],
+			json_decode( $json, true )
+		);
+	}
+}
diff --git a/plugins/woocommerce/tests/php/src/Admin/Marketing/MarketingChannelsTest.php b/plugins/woocommerce/tests/php/src/Admin/Marketing/MarketingChannelsTest.php
new file mode 100644
index 00000000000..cf5885a0557
--- /dev/null
+++ b/plugins/woocommerce/tests/php/src/Admin/Marketing/MarketingChannelsTest.php
@@ -0,0 +1,120 @@
+<?php
+
+namespace Automattic\WooCommerce\Tests\Admin\Marketing;
+
+use Automattic\WooCommerce\Admin\Marketing\MarketingChannelInterface;
+use Automattic\WooCommerce\Admin\Marketing\MarketingChannels;
+use Automattic\WooCommerce\Internal\Admin\Marketing\MarketingSpecs;
+use WC_Unit_Test_Case;
+
+/**
+ * Tests for the MarketingChannels class.
+ */
+class MarketingChannelsTest extends WC_Unit_Test_Case {
+
+	/**
+	 * Runs before each test.
+	 */
+	public function setUp(): void {
+		delete_transient( MarketingSpecs::RECOMMENDED_PLUGINS_TRANSIENT );
+	}
+
+	/**
+	 * @testdox A marketing channel can be registered using the `register` method if it is in the allowed list.
+	 */
+	public function test_registers_allowed_channels() {
+		$test_channel = $this->createMock( MarketingChannelInterface::class );
+		$test_channel->expects( $this->any() )->method( 'get_slug' )->willReturn( 'test-channel-1' );
+
+		$marketing_specs = $this->createMock( MarketingSpecs::class );
+		$marketing_specs->expects( $this->once() )
+						->method( 'get_recommended_plugins' )
+						->willReturn(
+							[
+								[
+									'product' => 'test-channel-1',
+								],
+							]
+						);
+
+		$marketing_channels = new MarketingChannels();
+		$marketing_channels->init( $marketing_specs );
+		$marketing_channels->register( $test_channel );
+
+		$this->assertNotEmpty( $marketing_channels->get_registered_channels() );
+		$this->assertEquals( $test_channel, $marketing_channels->get_registered_channels()[0] );
+	}
+
+	/**
+	 * @testdox A marketing channel can NOT be registered using the `register` method if it is NOT in the allowed list.
+	 */
+	public function test_does_not_register_disallowed_channels() {
+		$test_channel = $this->createMock( MarketingChannelInterface::class );
+		$test_channel->expects( $this->any() )->method( 'get_slug' )->willReturn( 'test-channel-1' );
+
+		$marketing_specs = $this->createMock( MarketingSpecs::class );
+		$marketing_specs->expects( $this->once() )->method( 'get_recommended_plugins' )->willReturn( [] );
+
+		$marketing_channels = new MarketingChannels();
+		$marketing_channels->init( $marketing_specs );
+		$marketing_channels->register( $test_channel );
+
+		$this->assertEmpty( $marketing_channels->get_registered_channels() );
+	}
+
+	/**
+	 * @testdox A marketing channel can be registered using the `woocommerce_marketing_channels` WordPress filter if it is in the allowed list.
+	 */
+	public function test_registers_allowed_channels_using_wp_filter() {
+		$test_channel = $this->createMock( MarketingChannelInterface::class );
+		$test_channel->expects( $this->any() )->method( 'get_slug' )->willReturn( 'test-channel-1' );
+
+		$marketing_specs = $this->createMock( MarketingSpecs::class );
+		$marketing_specs->expects( $this->once() )
+						->method( 'get_recommended_plugins' )
+						->willReturn(
+							[
+								[
+									'product' => 'test-channel-1',
+								],
+							]
+						);
+
+		$marketing_channels = new MarketingChannels();
+		$marketing_channels->init( $marketing_specs );
+
+		add_filter(
+			'woocommerce_marketing_channels',
+			function ( array $channels ) use ( $test_channel ) {
+				$channels[ $test_channel->get_slug() ] = $test_channel;
+
+				return $channels;
+			}
+		);
+
+		$this->assertNotEmpty( $marketing_channels->get_registered_channels() );
+		$this->assertEquals( $test_channel, $marketing_channels->get_registered_channels()[0] );
+	}
+
+	/**
+	 * @testdox A marketing channel can NOT be registered using the `woocommerce_marketing_channels` WordPress filter if it NOT is in the allowed list.
+	 */
+	public function test_does_not_register_disallowed_channels_using_wp_filter() {
+		$test_channel = $this->createMock( MarketingChannelInterface::class );
+		$test_channel->expects( $this->any() )->method( 'get_slug' )->willReturn( 'test-channel-1' );
+
+		set_transient( MarketingSpecs::RECOMMENDED_PLUGINS_TRANSIENT, [] );
+
+		add_filter(
+			'woocommerce_marketing_channels',
+			function ( array $channels ) use ( $test_channel ) {
+				$channels[ $test_channel->get_slug() ] = $test_channel;
+
+				return $channels;
+			}
+		);
+
+		$marketing_channels = new MarketingChannels();
+		$this->assertEmpty( $marketing_channels->get_registered_channels() );
+	}
+}