diff --git a/plugins/woo-ai/changelog/43769-add-woo-ai-watch b/plugins/woo-ai/changelog/43769-add-woo-ai-watch
new file mode 100644
index 00000000000..978ed47d026
--- /dev/null
+++ b/plugins/woo-ai/changelog/43769-add-woo-ai-watch
@@ -0,0 +1,4 @@
+Significance: patch
+Type: dev
+Comment: This PR only affects build tooling and no change entry is required.
+
diff --git a/plugins/woo-ai/package.json b/plugins/woo-ai/package.json
index 0b9e2b72474..256ce263e1a 100644
--- a/plugins/woo-ai/package.json
+++ b/plugins/woo-ai/package.json
@@ -12,17 +12,17 @@
 	"homepage": "http://github.com/woocommerce/woo-ai",
 	"devDependencies": {
 		"@babel/preset-react": "7.23.3",
+		"@babel/preset-typescript": "7.23.2",
 		"@svgr/webpack": "^8.1.0",
-		"@testing-library/react": "12.1.5",
 		"@testing-library/dom": "9.3.3",
 		"@testing-library/jest-dom": "5.16.5",
+		"@testing-library/react": "12.1.5",
 		"@testing-library/react-hooks": "7.0.2",
 		"@testing-library/user-event": "13.5.0",
 		"@types/debug": "^4.1.12",
 		"@types/jquery": "^3.5.29",
 		"@types/react": "^17.0.71",
 		"@types/react-dom": "^17.0.25",
-		"@babel/preset-typescript": "7.23.2",
 		"@types/wordpress__components": "^19.10.5",
 		"@woocommerce/dependency-extraction-webpack-plugin": "workspace:*",
 		"@woocommerce/eslint-plugin": "workspace:*",
@@ -39,19 +39,22 @@
 		"wireit": "0.14.3"
 	},
 	"scripts": {
-		"build": "pnpm build:admin && pnpm uglify",
-		"build:admin": "wp-scripts build",
+		"build": "pnpm --if-present --workspace-concurrency=Infinity --stream --filter=\"$npm_package_name...\" '/^build:project:.*$/'",
 		"build:dev": "pnpm lint:js && pnpm build",
+		"build:project": "pnpm --if-present '/^build:project:.*$/'",
+		"build:project:wp-scripts": "wireit",
 		"build:zip": "./bin/build-zip.sh",
 		"changelog": "composer install && composer exec -- changelogger",
 		"check-engines": "wp-scripts check-engines",
 		"check-licenses": "wp-scripts check-licenses",
 		"format:js": "wp-scripts format-js",
 		"postinstall": "composer install",
-		"lint:css": "wp-scripts lint-style",
-		"lint:css:fix": "wp-scripts lint-style --fix",
-		"lint:js": "wp-scripts lint-js",
-		"lint:js:fix": "wp-scripts lint-js --fix",
+		"lint": "pnpm --if-present '/^lint:lang:.*$/'",
+		"lint:fix": "pnpm --if-present '/^lint:fix:lang:.*$/'",
+		"lint:fix:lang:css": "wp-scripts lint-style --fix",
+		"lint:fix:lang:js": "wp-scripts lint-js --fix",
+		"lint:lang:css": "wp-scripts lint-style",
+		"lint:lang:js": "wp-scripts lint-js",
 		"lint:md:docs": "wp-scripts lint-md-docs",
 		"lint:md:js": "wp-scripts lint-md-js",
 		"lint:pkg-json": "wp-scripts lint-pkg-json",
@@ -59,7 +62,10 @@
 		"start": "wp-scripts start",
 		"test:e2e": "wp-scripts test-e2e",
 		"test:unit": "wp-scripts test-unit-js --config tests/js/jest.config.js",
-		"uglify": "rm -f $npm_package_assets_js_min && for f in $npm_package_assets_js_js; do file=${f%.js}; node_modules/.bin/uglifyjs $f -c -m > $file.min.js; done"
+		"uglify": "rm -f $npm_package_assets_js_min && for f in $npm_package_assets_js_js; do file=${f%.js}; node_modules/.bin/uglifyjs $f -c -m > $file.min.js; done",
+		"watch:build": "pnpm --if-present --workspace-concurrency=Infinity --filter=\"$npm_package_name...\" --parallel '/^watch:build:project:.*$/'",
+		"watch:build:project": "pnpm --if-present run '/^watch:build:project:.*$/'",
+		"watch:build:project:wp-scripts": "wireit"
 	},
 	"dependencies": {
 		"@automattic/tour-kit": "^1.1.1",
@@ -101,5 +107,24 @@
 		"*.scss": [
 			"npm run lint:css:fix"
 		]
+	},
+	"wireit": {
+		"build:project:wp-scripts": {
+			"command": "wp-scripts build",
+			"clean": "if-file-deleted",
+			"files": [
+				"babel.config.js",
+				"tsconfig.json",
+				"webpack.config.js",
+				"src/*"
+			],
+			"output": [
+				"build"
+			]
+		},
+		"watch:build:project:wp-scripts": {
+			"command": "wp-scripts start",
+			"service": true
+		}
 	}
 }