diff --git a/plugins/woocommerce-admin/.babelrc b/plugins/woocommerce-admin/.babelrc
index 0cd6f4c17fe..34ede714513 100644
--- a/plugins/woocommerce-admin/.babelrc
+++ b/plugins/woocommerce-admin/.babelrc
@@ -11,7 +11,7 @@
 				[
 					"@wordpress/babel-plugin-makepot",
 					{
-						"output": "languages/woo-dash.pot"
+						"output": "languages/wc-admin.pot"
 					}
 				],
 				"transform-async-generator-functions"
diff --git a/plugins/woocommerce-admin/Gruntfile.js b/plugins/woocommerce-admin/Gruntfile.js
index 0f87ea9ce8b..6febcc51e86 100755
--- a/plugins/woocommerce-admin/Gruntfile.js
+++ b/plugins/woocommerce-admin/Gruntfile.js
@@ -1,3 +1,4 @@
+/* eslint-disable */
 module.exports = function( grunt ) {
 
 	'use strict';
@@ -9,7 +10,7 @@ module.exports = function( grunt ) {
 
 		addtextdomain: {
 			options: {
-				textdomain: 'woo-dash',
+				textdomain: 'wc-admin',
 			},
 			update_all_domains: {
 				options: {
@@ -24,8 +25,8 @@ module.exports = function( grunt ) {
 				options: {
 					domainPath: '/languages',
 					exclude: [ '\.git/*', 'bin/*', 'node_modules/*', 'tests/*' ],
-					mainFile: 'woo-dash.php',
-					potFilename: 'woo-dash.pot',
+					mainFile: 'wc-admin.php',
+					potFilename: 'wc-admin.pot',
 					potHeaders: {
 						poedit: true,
 						'x-poedit-keywordslist': true
diff --git a/plugins/woocommerce-admin/README.md b/plugins/woocommerce-admin/README.md
index 09bce607f75..a1fea3753f4 100644
--- a/plugins/woocommerce-admin/README.md
+++ b/plugins/woocommerce-admin/README.md
@@ -1,10 +1,10 @@
-# WooCommerce Dashboard
+# WooCommerce Admin
 
-This is a feature plugin for a modern, javascript-driven dashboard for WooCommerce.
+This is a feature plugin for a modern, javascript-driven WooCommerce Admin experience.
 
 ## Prerequisites
 
-[Gutenberg](https://wordpress.org/plugins/gutenberg/) and [WooCommerce](https://wordpress.org/plugins/woocommerce/) should be installed prior to activating the WooCommerce Dashboard feature plugin.
+[Gutenberg](https://wordpress.org/plugins/gutenberg/) and [WooCommerce](https://wordpress.org/plugins/woocommerce/) should be installed prior to activating the WooCommerce Admin feature plugin. You also need v3 of the WooCommerce REST API via [wc-api-dev](https://github.com/woocommerce/wc-api-dev/) or [the feature branch](https://github.com/woocommerce/woocommerce/tree/feature/rest-api-v3).
 
 For better debugging, it's also recommended you add `define( 'SCRIPT_DEBUG', true );` to your wp-config. This will load the unminified version of all libraries, and specifically the development build of React.
 
diff --git a/plugins/woocommerce-admin/client/analytics/index.js b/plugins/woocommerce-admin/client/analytics/index.js
index 8b27f15034a..9948253a4a2 100644
--- a/plugins/woocommerce-admin/client/analytics/index.js
+++ b/plugins/woocommerce-admin/client/analytics/index.js
@@ -17,7 +17,7 @@ export default class extends Component {
 		const { query, path } = this.props;
 		return (
 			<Fragment>
-				<Header sections={ [ __( 'Analytics', 'woo-dash' ) ] } />
+				<Header sections={ [ __( 'Analytics', 'wc-admin' ) ] } />
 				<DatePicker query={ query } path={ path } />
 				<p>Example single line button - default width 100% of container</p>
 				<DropdownButton labels={ [ 'All Products Sold' ] } />
diff --git a/plugins/woocommerce-admin/client/analytics/report/example.js b/plugins/woocommerce-admin/client/analytics/report/example.js
index 0afa4518f70..c75c5e94da4 100644
--- a/plugins/woocommerce-admin/client/analytics/report/example.js
+++ b/plugins/woocommerce-admin/client/analytics/report/example.js
@@ -17,24 +17,24 @@ export default class extends Component {
 			<Fragment>
 				<Header
 					sections={ [
-						[ '/analytics', __( 'Analytics', 'woo-dash' ) ],
-						__( 'Report Title', 'woo-dash' ),
+						[ '/analytics', __( 'Analytics', 'wc-admin' ) ],
+						__( 'Report Title', 'wc-admin' ),
 					] }
 				/>
 				<SummaryList>
 					<SummaryNumber
 						value={ '$829.40' }
-						label={ __( 'Gross Revenue', 'woo-dash' ) }
+						label={ __( 'Gross Revenue', 'wc-admin' ) }
 						delta={ 29 }
 					/>
 					<SummaryNumber
 						value={ '$24.00' }
-						label={ __( 'Refunds', 'woo-dash' ) }
+						label={ __( 'Refunds', 'wc-admin' ) }
 						delta={ -10 }
 						selected
 					/>
-					<SummaryNumber value={ '$49.90' } label={ __( 'Coupons', 'woo-dash' ) } delta={ 15 } />
-					<SummaryNumber value={ '$66.39' } label={ __( 'Tax', 'woo-dash' ) } />
+					<SummaryNumber value={ '$49.90' } label={ __( 'Coupons', 'wc-admin' ) } delta={ 15 } />
+					<SummaryNumber value={ '$66.39' } label={ __( 'Tax', 'wc-admin' ) } />
 				</SummaryList>
 			</Fragment>
 		);
diff --git a/plugins/woocommerce-admin/client/analytics/report/revenue.js b/plugins/woocommerce-admin/client/analytics/report/revenue.js
index 62a8ea3093d..bcc596b8677 100644
--- a/plugins/woocommerce-admin/client/analytics/report/revenue.js
+++ b/plugins/woocommerce-admin/client/analytics/report/revenue.js
@@ -97,22 +97,22 @@ class RevenueReport extends Component {
 		const rows = this.getRowsContent( intervalStats );
 
 		const headers = [
-			__( 'Date', 'woo-dash' ),
-			__( 'Orders', 'woo-dash' ),
-			__( 'Gross Revenue', 'woo-dash' ),
-			__( 'Refunds', 'woo-dash' ),
-			__( 'Coupons', 'woo-dash' ),
-			__( 'Taxes', 'woo-dash' ),
-			__( 'Shipping', 'woo-dash' ),
-			__( 'Net Revenue', 'woo-dash' ),
+			__( 'Date', 'wc-admin' ),
+			__( 'Orders', 'wc-admin' ),
+			__( 'Gross Revenue', 'wc-admin' ),
+			__( 'Refunds', 'wc-admin' ),
+			__( 'Coupons', 'wc-admin' ),
+			__( 'Taxes', 'wc-admin' ),
+			__( 'Shipping', 'wc-admin' ),
+			__( 'Net Revenue', 'wc-admin' ),
 		];
 
 		return (
 			<Fragment>
 				<Header
 					sections={ [
-						[ '/analytics', __( 'Analytics', 'woo-dash' ) ],
-						__( 'Revenue', 'woo-dash' ),
+						[ '/analytics', __( 'Analytics', 'wc-admin' ) ],
+						__( 'Revenue', 'wc-admin' ),
 					] }
 				/>
 				<DatePicker query={ query } path={ path } />
@@ -120,23 +120,23 @@ class RevenueReport extends Component {
 				<SummaryList>
 					<SummaryNumber
 						value={ formatCurrency( summaryStats.gross_revenue ) }
-						label={ __( 'Gross Revenue', 'woo-dash' ) }
+						label={ __( 'Gross Revenue', 'wc-admin' ) }
 						delta={ 29 }
 					/>
 					<SummaryNumber
 						value={ formatCurrency( summaryStats.refunds ) }
-						label={ __( 'Refunds', 'woo-dash' ) }
+						label={ __( 'Refunds', 'wc-admin' ) }
 						delta={ -10 }
 						selected
 					/>
 					<SummaryNumber
 						value={ formatCurrency( summaryStats.coupons ) }
-						label={ __( 'Coupons', 'woo-dash' ) }
+						label={ __( 'Coupons', 'wc-admin' ) }
 						delta={ 15 }
 					/>
 					<SummaryNumber
 						value={ formatCurrency( summaryStats.taxes ) }
-						label={ __( 'Taxes', 'woo-dash' ) }
+						label={ __( 'Taxes', 'wc-admin' ) }
 					/>
 				</SummaryList>
 
diff --git a/plugins/woocommerce-admin/client/components/calendar/index.js b/plugins/woocommerce-admin/client/components/calendar/index.js
index 7c0cbe0f86e..cc004fad8d4 100644
--- a/plugins/woocommerce-admin/client/components/calendar/index.js
+++ b/plugins/woocommerce-admin/client/components/calendar/index.js
@@ -28,7 +28,7 @@ const END_DATE = 'endDate';
 // 782px is the width designated by Gutenberg's `</ Popover>` component.
 // * https://github.com/WordPress/gutenberg/blob/c8f8806d4465a83c1a0bc62d5c61377b56fa7214/components/popover/utils.js#L6
 const isMobileViewport = () => window.innerWidth < 782;
-const shortDateFormat = __( 'MM/DD/YYYY', 'woo-dash' );
+const shortDateFormat = __( 'MM/DD/YYYY', 'wc-admin' );
 
 class DateRange extends Component {
 	constructor( props ) {
@@ -103,7 +103,7 @@ class DateRange extends Component {
 						value={ afterText }
 						type="text"
 						onChange={ partial( this.onInputChange, 'after' ) }
-						aria-label={ __( 'Start Date', 'woo-dash' ) }
+						aria-label={ __( 'Start Date', 'wc-admin' ) }
 						id="after-date-string"
 						aria-describedby="after-date-string-message"
 					/>
@@ -111,17 +111,17 @@ class DateRange extends Component {
 						{ sprintf(
 							__(
 								"Date input describing a selected date range's start date in format %s",
-								'woo-dash'
+								'wc-admin'
 							),
 							shortDateFormat
 						) }
 					</p>
-					<span>{ __( 'to', 'woo-dash' ) }</span>
+					<span>{ __( 'to', 'wc-admin' ) }</span>
 					<input
 						value={ beforeText }
 						type="text"
 						onChange={ partial( this.onInputChange, 'before' ) }
-						aria-label={ __( 'End Date', 'woo-dash' ) }
+						aria-label={ __( 'End Date', 'wc-admin' ) }
 						id="before-date-string"
 						aria-describedby="before-date-string-message"
 					/>
@@ -129,7 +129,7 @@ class DateRange extends Component {
 						{ sprintf(
 							__(
 								"Date input describing a selected date range's end date in format %s",
-								'woo-dash'
+								'wc-admin'
 							),
 							shortDateFormat
 						) }
diff --git a/plugins/woocommerce-admin/client/components/calendar/phrases.js b/plugins/woocommerce-admin/client/components/calendar/phrases.js
index f8a022e2f5d..f74632751a5 100644
--- a/plugins/woocommerce-admin/client/components/calendar/phrases.js
+++ b/plugins/woocommerce-admin/client/components/calendar/phrases.js
@@ -5,36 +5,36 @@
 import { __, sprintf } from '@wordpress/i18n';
 
 export default {
-	calendarLabel: __( 'Calendar', 'woo-dash' ),
-	closeDatePicker: __( 'Close', 'woo-dash' ),
-	focusStartDate: __( 'Interact with the calendar and select start and end dates.', 'woo-dash' ),
-	clearDate: __( 'Clear Date', 'woo-dash' ),
-	clearDates: __( 'Clear Dates', 'woo-dash' ),
-	jumpToPrevMonth: __( 'Move backward to switch to the previous month.', 'woo-dash' ),
-	jumpToNextMonth: __( 'Move forward to switch to the next month.', 'woo-dash' ),
-	enterKey: __( 'Enter key', 'woo-dash' ),
-	leftArrowRightArrow: __( 'Right and left arrow keys', 'woo-dash' ),
-	upArrowDownArrow: __( 'up and down arrow keys', 'woo-dash' ),
-	pageUpPageDown: __( 'page up and page down keys', 'woo-dash' ),
-	homeEnd: __( 'Home and end keys', 'woo-dash' ),
-	escape: __( 'Escape key', 'woo-dash' ),
-	questionMark: __( 'Question mark', 'woo-dash' ),
-	selectFocusedDate: __( 'Select the date in focus.', 'woo-dash' ),
-	moveFocusByOneDay: __( 'Move backward (left) and forward (right) by one day.', 'woo-dash' ),
-	moveFocusByOneWeek: __( 'Move backward (up) and forward (down) by one week.', 'woo-dash' ),
-	moveFocusByOneMonth: __( 'Switch months.', 'woo-dash' ),
-	moveFocustoStartAndEndOfWeek: __( 'Go to the first or last day of a week.', 'woo-dash' ),
-	returnFocusToInput: __( 'Return to the date input field.', 'woo-dash' ),
+	calendarLabel: __( 'Calendar', 'wc-admin' ),
+	closeDatePicker: __( 'Close', 'wc-admin' ),
+	focusStartDate: __( 'Interact with the calendar and select start and end dates.', 'wc-admin' ),
+	clearDate: __( 'Clear Date', 'wc-admin' ),
+	clearDates: __( 'Clear Dates', 'wc-admin' ),
+	jumpToPrevMonth: __( 'Move backward to switch to the previous month.', 'wc-admin' ),
+	jumpToNextMonth: __( 'Move forward to switch to the next month.', 'wc-admin' ),
+	enterKey: __( 'Enter key', 'wc-admin' ),
+	leftArrowRightArrow: __( 'Right and left arrow keys', 'wc-admin' ),
+	upArrowDownArrow: __( 'up and down arrow keys', 'wc-admin' ),
+	pageUpPageDown: __( 'page up and page down keys', 'wc-admin' ),
+	homeEnd: __( 'Home and end keys', 'wc-admin' ),
+	escape: __( 'Escape key', 'wc-admin' ),
+	questionMark: __( 'Question mark', 'wc-admin' ),
+	selectFocusedDate: __( 'Select the date in focus.', 'wc-admin' ),
+	moveFocusByOneDay: __( 'Move backward (left) and forward (right) by one day.', 'wc-admin' ),
+	moveFocusByOneWeek: __( 'Move backward (up) and forward (down) by one week.', 'wc-admin' ),
+	moveFocusByOneMonth: __( 'Switch months.', 'wc-admin' ),
+	moveFocustoStartAndEndOfWeek: __( 'Go to the first or last day of a week.', 'wc-admin' ),
+	returnFocusToInput: __( 'Return to the date input field.', 'wc-admin' ),
 	keyboardNavigationInstructions: __(
 		`Press the down arrow key to interact with the calendar and
   select a date.`,
-		'woo-dash'
+		'wc-admin'
 	),
 	chooseAvailableStartDate: ( { date } ) =>
-		sprintf( __( 'Select %s as a start date.', 'woo-dash' ), date ),
+		sprintf( __( 'Select %s as a start date.', 'wc-admin' ), date ),
 	chooseAvailableEndDate: ( { date } ) =>
-		sprintf( __( 'Select %s as an end date.', 'woo-dash' ), date ),
+		sprintf( __( 'Select %s as an end date.', 'wc-admin' ), date ),
 	chooseAvailableDate: ( { date } ) => date,
-	dateIsUnavailable: ( { date } ) => sprintf( __( '%s is not selectable.', 'woo-dash' ), date ),
-	dateIsSelected: ( { date } ) => sprintf( __( 'Selected. %s', 'woo-dash' ), date ),
+	dateIsUnavailable: ( { date } ) => sprintf( __( '%s is not selectable.', 'wc-admin' ), date ),
+	dateIsSelected: ( { date } ) => sprintf( __( 'Selected. %s', 'wc-admin' ), date ),
 };
diff --git a/plugins/woocommerce-admin/client/components/count/index.js b/plugins/woocommerce-admin/client/components/count/index.js
index 8c49c534645..b37ecbd12d1 100644
--- a/plugins/woocommerce-admin/client/components/count/index.js
+++ b/plugins/woocommerce-admin/client/components/count/index.js
@@ -11,7 +11,7 @@ import './style.scss';
 
 const Count = ( { count, label } ) => {
 	if ( ! label ) {
-		label = sprintf( __( 'Total %d', 'woo-dash' ), count );
+		label = sprintf( __( 'Total %d', 'wc-admin' ), count );
 	}
 
 	return (
diff --git a/plugins/woocommerce-admin/client/components/date-picker/compare-periods.js b/plugins/woocommerce-admin/client/components/date-picker/compare-periods.js
index 4ab81d501d7..e2d326ddd5a 100644
--- a/plugins/woocommerce-admin/client/components/date-picker/compare-periods.js
+++ b/plugins/woocommerce-admin/client/components/date-picker/compare-periods.js
@@ -12,8 +12,8 @@ import PropTypes from 'prop-types';
 import SegmentedSelection from 'components/segmented-selection';
 
 const compareValues = [
-	{ value: 'previous_period', label: __( 'Previous Period', 'woo-dash' ) },
-	{ value: 'previous_year', label: __( 'Previous Year', 'woo-dash' ) },
+	{ value: 'previous_period', label: __( 'Previous Period', 'wc-admin' ) },
+	{ value: 'previous_year', label: __( 'Previous Year', 'wc-admin' ) },
 ];
 
 class ComparePeriods extends Component {
@@ -25,7 +25,7 @@ class ComparePeriods extends Component {
 				selected={ compare }
 				onSelect={ onSelect }
 				name="compare"
-				legend={ __( 'compare to', 'woo-dash' ) }
+				legend={ __( 'compare to', 'wc-admin' ) }
 			/>
 		);
 	}
diff --git a/plugins/woocommerce-admin/client/components/date-picker/content.js b/plugins/woocommerce-admin/client/components/date-picker/content.js
index 22c63be0868..f24c3c1fc78 100644
--- a/plugins/woocommerce-admin/client/components/date-picker/content.js
+++ b/plugins/woocommerce-admin/client/components/date-picker/content.js
@@ -48,22 +48,22 @@ class DatePickerContent extends Component {
 		return (
 			<Fragment>
 				<H className="screen-reader-text" tabIndex="0">
-					{ __( 'Select date range and comparison', 'woo-dash' ) }
+					{ __( 'Select date range and comparison', 'wc-admin' ) }
 				</H>
 				<Section component={ false }>
 					<H className="woocommerce-date-picker__text">
-						{ __( 'select a date range', 'woo-dash' ) }
+						{ __( 'select a date range', 'wc-admin' ) }
 					</H>
 					<TabPanel
 						tabs={ [
 							{
 								name: 'period',
-								title: __( 'Presets', 'woo-dash' ),
+								title: __( 'Presets', 'wc-admin' ),
 								className: 'woocommerce-date-picker__tab',
 							},
 							{
 								name: 'custom',
-								title: __( 'Custom', 'woo-dash' ),
+								title: __( 'Custom', 'wc-admin' ),
 								className: 'woocommerce-date-picker__tab',
 							},
 						] }
@@ -89,7 +89,7 @@ class DatePickerContent extends Component {
 										inValidDays="future"
 									/>
 								) }
-								<H className="woocommerce-date-picker__text">{ __( 'compare to', 'woo-dash' ) }</H>
+								<H className="woocommerce-date-picker__text">{ __( 'compare to', 'wc-admin' ) }</H>
 								<ComparePeriods onSelect={ onSelect } compare={ compare } />
 								{ isValidSelection( selectedTab ) ? (
 									<Link
@@ -97,11 +97,11 @@ class DatePickerContent extends Component {
 										to={ getUpdatePath( selectedTab ) }
 										onClick={ onClose }
 									>
-										{ __( 'Update', 'woo-dash' ) }
+										{ __( 'Update', 'wc-admin' ) }
 									</Link>
 								) : (
 									<Button className="woocommerce-date-picker__update-btn" isPrimary disabled>
-										{ __( 'Update', 'woo-dash' ) }
+										{ __( 'Update', 'wc-admin' ) }
 									</Button>
 								) }
 							</Fragment>
diff --git a/plugins/woocommerce-admin/client/components/date-picker/index.js b/plugins/woocommerce-admin/client/components/date-picker/index.js
index 774eb2be43d..251a5965c69 100644
--- a/plugins/woocommerce-admin/client/components/date-picker/index.js
+++ b/plugins/woocommerce-admin/client/components/date-picker/index.js
@@ -72,7 +72,7 @@ class DatePicker extends Component {
 		const { primary, secondary } = getCurrentDates( queryWithDefaults );
 		return [
 			`${ primary.label } (${ primary.range })`,
-			`${ __( 'vs.', 'woo-dash' ) } ${ secondary.label } (${ secondary.range })`,
+			`${ __( 'vs.', 'wc-admin' ) } ${ secondary.label } (${ secondary.range })`,
 		];
 	}
 
@@ -88,7 +88,7 @@ class DatePicker extends Component {
 		const { period, compare, after, before } = this.state;
 		return (
 			<Fragment>
-				<p>{ __( 'Date Range', 'woo-dash' ) }:</p>
+				<p>{ __( 'Date Range', 'wc-admin' ) }:</p>
 				<Dropdown
 					className="woocommerce-date-picker"
 					contentClassName="woocommerce-date-picker__content"
diff --git a/plugins/woocommerce-admin/client/components/date-picker/preset-periods.js b/plugins/woocommerce-admin/client/components/date-picker/preset-periods.js
index 086025d37aa..2d0a3f6719f 100644
--- a/plugins/woocommerce-admin/client/components/date-picker/preset-periods.js
+++ b/plugins/woocommerce-admin/client/components/date-picker/preset-periods.js
@@ -13,17 +13,17 @@ import PropTypes from 'prop-types';
 import SegmentedSelection from 'components/segmented-selection';
 
 const presetValues = [
-	{ value: 'today', label: __( 'Today', 'woo-dash' ) },
-	{ value: 'yesterday', label: __( 'Yesterday', 'woo-dash' ) },
-	{ value: 'week', label: __( 'Week to Date', 'woo-dash' ) },
-	{ value: 'last_week', label: __( 'Last Week', 'woo-dash' ) },
-	{ value: 'month', label: __( 'Month to Date', 'woo-dash' ) },
-	{ value: 'last_month', label: __( 'Last Month', 'woo-dash' ) },
-	{ value: 'quarter', label: __( 'Quarter to Date', 'woo-dash' ) },
-	{ value: 'last_quarter', label: __( 'Last Quarter', 'woo-dash' ) },
-	{ value: 'year', label: __( 'Year to Date', 'woo-dash' ) },
-	{ value: 'last_year', label: __( 'Last Year', 'woo-dash' ) },
-	{ value: 'custom', label: __( 'Custom', 'woo-dash' ) },
+	{ value: 'today', label: __( 'Today', 'wc-admin' ) },
+	{ value: 'yesterday', label: __( 'Yesterday', 'wc-admin' ) },
+	{ value: 'week', label: __( 'Week to Date', 'wc-admin' ) },
+	{ value: 'last_week', label: __( 'Last Week', 'wc-admin' ) },
+	{ value: 'month', label: __( 'Month to Date', 'wc-admin' ) },
+	{ value: 'last_month', label: __( 'Last Month', 'wc-admin' ) },
+	{ value: 'quarter', label: __( 'Quarter to Date', 'wc-admin' ) },
+	{ value: 'last_quarter', label: __( 'Last Quarter', 'wc-admin' ) },
+	{ value: 'year', label: __( 'Year to Date', 'wc-admin' ) },
+	{ value: 'last_year', label: __( 'Last Year', 'wc-admin' ) },
+	{ value: 'custom', label: __( 'Custom', 'wc-admin' ) },
 ];
 
 class PresetPeriods extends Component {
@@ -35,7 +35,7 @@ class PresetPeriods extends Component {
 				selected={ period }
 				onSelect={ onSelect }
 				name="period"
-				legend={ __( 'select a preset period', 'woo-dash' ) }
+				legend={ __( 'select a preset period', 'wc-admin' ) }
 			/>
 		);
 	}
diff --git a/plugins/woocommerce-admin/client/components/higher-order/use-filters/index.js b/plugins/woocommerce-admin/client/components/higher-order/use-filters/index.js
index 419d2b9d22d..eec65bb1120 100644
--- a/plugins/woocommerce-admin/client/components/higher-order/use-filters/index.js
+++ b/plugins/woocommerce-admin/client/components/higher-order/use-filters/index.js
@@ -1,11 +1,8 @@
+/** @format */
 /**
  * External dependencies
  */
 import { debounce, isArray, uniqueId } from 'lodash';
-
-/**
- * WordPress dependencies
- */
 import { Component } from '@wordpress/element';
 import { addAction, removeAction } from '@wordpress/hooks';
 
@@ -30,7 +27,7 @@ export default function useFilters( hookName ) {
 				super( props );
 
 				this.onHooksUpdated = this.onHooksUpdated.bind( this );
-				this.namespace = uniqueId( 'woo-dash/use-filters/component-' );
+				this.namespace = uniqueId( 'wc-admin/use-filters/component-' );
 				this.throttledForceUpdate = debounce( () => {
 					this.forceUpdate();
 				}, ANIMATION_FRAME_PERIOD );
diff --git a/plugins/woocommerce-admin/client/components/link/index.js b/plugins/woocommerce-admin/client/components/link/index.js
index 2dc8243b373..1c11ea2d366 100644
--- a/plugins/woocommerce-admin/client/components/link/index.js
+++ b/plugins/woocommerce-admin/client/components/link/index.js
@@ -22,7 +22,7 @@ class Link extends Component {
 			);
 		}
 
-		const path = wpAdmin ? getAdminLink( to ) : getAdminLink( 'admin.php?page=woodash#' + to );
+		const path = wpAdmin ? getAdminLink( to ) : getAdminLink( 'admin.php?page=wcadmin#' + to );
 		return (
 			<a href={ path } { ...props }>
 				{ children }
diff --git a/plugins/woocommerce-admin/client/components/pagination/index.js b/plugins/woocommerce-admin/client/components/pagination/index.js
index c2976d02851..5fc0694714e 100644
--- a/plugins/woocommerce-admin/client/components/pagination/index.js
+++ b/plugins/woocommerce-admin/client/components/pagination/index.js
@@ -109,7 +109,7 @@ class Pagination extends Component {
 					role="status"
 					aria-live="polite"
 				>
-					{ sprintf( __( 'Page %d of %d', 'woo-dash' ), page, this.pageCount ) }
+					{ sprintf( __( 'Page %d of %d', 'wc-admin' ), page, this.pageCount ) }
 				</span>
 				<div className="woocommerce-pagination__page-arrows-buttons">
 					<IconButton
@@ -117,7 +117,7 @@ class Pagination extends Component {
 						disabled={ ! ( page > 1 ) }
 						onClick={ this.previousPage }
 						icon="arrow-left-alt2"
-						label={ __( 'Previous Page', 'woo-dash' ) }
+						label={ __( 'Previous Page', 'wc-admin' ) }
 						size={ 18 }
 					/>
 					<IconButton
@@ -125,7 +125,7 @@ class Pagination extends Component {
 						disabled={ ! ( page < this.pageCount ) }
 						onClick={ this.nextPage }
 						icon="arrow-right-alt2"
-						label={ __( 'Next Page', 'woo-dash' ) }
+						label={ __( 'Next Page', 'wc-admin' ) }
 						size={ 18 }
 					/>
 				</div>
@@ -143,7 +143,7 @@ class Pagination extends Component {
 		return (
 			<div className="woocommerce-pagination__page-picker">
 				<label htmlFor={ instanceId } className="woocommerce-pagination__page-picker-label">
-					{ __( 'Go to page', 'woo-dash' ) }
+					{ __( 'Go to page', 'wc-admin' ) }
 					<input
 						id={ instanceId }
 						className={ inputClass }
@@ -166,7 +166,7 @@ class Pagination extends Component {
 		return (
 			<div className="woocommerce-pagination__per-page-picker">
 				<SelectControl
-					label={ __( 'Rows per page', 'woo-dash' ) }
+					label={ __( 'Rows per page', 'wc-admin' ) }
 					value={ this.props.perPage }
 					onChange={ this.perPageChange }
 					options={ [
diff --git a/plugins/woocommerce-admin/client/components/summary/README.md b/plugins/woocommerce-admin/client/components/summary/README.md
index 10fc96906e4..e7aeda97c6c 100644
--- a/plugins/woocommerce-admin/client/components/summary/README.md
+++ b/plugins/woocommerce-admin/client/components/summary/README.md
@@ -11,9 +11,9 @@ import { SummaryList, SummaryNumber } from 'components/summary';
 render: function() {
   return (
     <SummaryList>
-      <SummaryNumber value={ '$829.40' } label={ __( 'Gross Revenue', 'woo-dash' ) } delta={ 29 } />
-      <SummaryNumber value={ '$24.00' } label={ __( 'Refunds', 'woo-dash' ) } delta={ -10 } selected />
-      <SummaryNumber value={ '$49.90' } label={ __( 'Coupons', 'woo-dash' ) } />
+      <SummaryNumber value={ '$829.40' } label={ __( 'Gross Revenue', 'wc-admin' ) } delta={ 29 } />
+      <SummaryNumber value={ '$24.00' } label={ __( 'Refunds', 'wc-admin' ) } delta={ -10 } selected />
+      <SummaryNumber value={ '$49.90' } label={ __( 'Coupons', 'wc-admin' ) } />
     </SummaryList>
   );
 }
diff --git a/plugins/woocommerce-admin/client/components/summary/index.js b/plugins/woocommerce-admin/client/components/summary/index.js
index ecd79a97bd6..444703d7bb1 100644
--- a/plugins/woocommerce-admin/client/components/summary/index.js
+++ b/plugins/woocommerce-admin/client/components/summary/index.js
@@ -12,7 +12,7 @@ import './style.scss';
 
 const SummaryList = ( { children, label } ) => {
 	if ( ! label ) {
-		label = __( 'Performance Indicators', 'woo-dash' );
+		label = __( 'Performance Indicators', 'wc-admin' );
 	}
 	return (
 		<ul className="woocommerce-summary" aria-label={ label }>
diff --git a/plugins/woocommerce-admin/client/components/summary/item.js b/plugins/woocommerce-admin/client/components/summary/item.js
index a6d9194e75b..e5ba25ed828 100644
--- a/plugins/woocommerce-admin/client/components/summary/item.js
+++ b/plugins/woocommerce-admin/client/components/summary/item.js
@@ -9,7 +9,7 @@ import PropTypes from 'prop-types';
 
 const SummaryNumber = ( { context, delta, label, selected, value } ) => {
 	if ( ! context ) {
-		context = __( 'vs Previous Period', 'woo-dash' );
+		context = __( 'vs Previous Period', 'wc-admin' );
 	}
 
 	const classes = classnames( 'woocommerce-summary__item', {
diff --git a/plugins/woocommerce-admin/client/components/table/index.js b/plugins/woocommerce-admin/client/components/table/index.js
index dd06fc3f6ae..9db7ddb5da9 100644
--- a/plugins/woocommerce-admin/client/components/table/index.js
+++ b/plugins/woocommerce-admin/client/components/table/index.js
@@ -85,7 +85,7 @@ class Table extends Component {
 				<table className="woocommerce-table__table">
 					<caption id={ this.captionID } className="woocommerce-table__caption">
 						{ caption }
-						{ tabIndex === '0' && <small>{ __( '(scroll to see more)', 'woo-dash' ) }</small> }
+						{ tabIndex === '0' && <small>{ __( '(scroll to see more)', 'wc-admin' ) }</small> }
 					</caption>
 					<tbody>
 						<tr>
@@ -104,8 +104,8 @@ class Table extends Component {
 											icon={ sortDir !== ASC ? 'arrow-up' : 'arrow-down' }
 											label={
 												sortDir !== ASC
-													? sprintf( __( 'Sort by %s in ascending order', 'woo-dash' ), header )
-													: sprintf( __( 'Sort by %s in descending order', 'woo-dash' ), header )
+													? sprintf( __( 'Sort by %s in ascending order', 'wc-admin' ), header )
+													: sprintf( __( 'Sort by %s in descending order', 'wc-admin' ), header )
 											}
 											onClick={ () => this.sortBy( i ) }
 										/>
diff --git a/plugins/woocommerce-admin/client/dashboard/charts.js b/plugins/woocommerce-admin/client/dashboard/charts.js
index c55ad0ca65b..b8d0f35f6be 100644
--- a/plugins/woocommerce-admin/client/dashboard/charts.js
+++ b/plugins/woocommerce-admin/client/dashboard/charts.js
@@ -19,19 +19,19 @@ class WidgetCharts extends Component {
 
 	render() {
 		return (
-			<Card title={ __( 'Store Charts', 'woo-dash' ) }>
-				<div className="woo-dash__widget">
+			<Card title={ __( 'Store Charts', 'wc-admin' ) }>
+				<div className="woocommerce-dashboard__widget">
 					<D3Chart
-						className="woo-dash__widget-bar-chart"
+						className="woocommerce-dashboard__widget-bar-chart"
 						data={ dummyOrders }
 						height={ 300 }
 						type={ 'line' }
 						width={ 1042 }
 					/>
 				</div>
-				<div className="woo-dash__widget">
+				<div className="woocommerce-dashboard__widget">
 					<D3Chart
-						className="woo-dash__widget-bar-chart"
+						className="woocommerce-dashboard__widget-bar-chart"
 						data={ dummyOrders }
 						height={ 300 }
 						type={ 'bar' }
diff --git a/plugins/woocommerce-admin/client/dashboard/index.js b/plugins/woocommerce-admin/client/dashboard/index.js
index 1601aa9a6ad..810e66273b4 100644
--- a/plugins/woocommerce-admin/client/dashboard/index.js
+++ b/plugins/woocommerce-admin/client/dashboard/index.js
@@ -17,7 +17,7 @@ export default class Dashboard extends Component {
 	render() {
 		return (
 			<Fragment>
-				<Header sections={ [ __( 'Dashboard', 'woo-dash' ) ] } />
+				<Header sections={ [ __( 'Dashboard', 'wc-admin' ) ] } />
 				<StorePerformance />
 				<Agenda />
 				<Charts />
diff --git a/plugins/woocommerce-admin/client/dashboard/store-performance/index.js b/plugins/woocommerce-admin/client/dashboard/store-performance/index.js
index 9552df1935e..c0efd7355a5 100644
--- a/plugins/woocommerce-admin/client/dashboard/store-performance/index.js
+++ b/plugins/woocommerce-admin/client/dashboard/store-performance/index.js
@@ -34,25 +34,25 @@ class StorePerformance extends Component {
 
 	renderMenu() {
 		return (
-			<EllipsisMenu label={ __( 'Choose which analytics to display', 'woo-dash' ) }>
-				<MenuTitle>{ __( 'Display Stats:', 'woo-dash' ) }</MenuTitle>
+			<EllipsisMenu label={ __( 'Choose which analytics to display', 'wc-admin' ) }>
+				<MenuTitle>{ __( 'Display Stats:', 'wc-admin' ) }</MenuTitle>
 				<MenuItem onInvoke={ this.toggle( 'showCustomers' ) }>
 					<ToggleControl
-						label={ __( 'Show Customers', 'woo-dash' ) }
+						label={ __( 'Show Customers', 'wc-admin' ) }
 						checked={ this.state.showCustomers }
 						onChange={ this.toggle( 'showCustomers' ) }
 					/>
 				</MenuItem>
 				<MenuItem onInvoke={ this.toggle( 'showProducts' ) }>
 					<ToggleControl
-						label={ __( 'Show Products', 'woo-dash' ) }
+						label={ __( 'Show Products', 'wc-admin' ) }
 						checked={ this.state.showProducts }
 						onChange={ this.toggle( 'showProducts' ) }
 					/>
 				</MenuItem>
 				<MenuItem onInvoke={ this.toggle( 'showOrders' ) }>
 					<ToggleControl
-						label={ __( 'Show Orders', 'woo-dash' ) }
+						label={ __( 'Show Orders', 'wc-admin' ) }
 						checked={ this.state.showOrders }
 						onChange={ this.toggle( 'showOrders' ) }
 					/>
@@ -69,22 +69,22 @@ class StorePerformance extends Component {
 
 		return (
 			<Card
-				title={ __( 'Store Performance', 'woo-dash' ) }
+				title={ __( 'Store Performance', 'wc-admin' ) }
 				menu={ this.renderMenu() }
 				className="woocommerce-dashboard__store-performance"
 			>
 				<SummaryList>
 					{ showCustomers && (
-						<SummaryNumber value={ '2' } label={ __( 'New Customers', 'woo-dash' ) } delta={ 15 } />
+						<SummaryNumber value={ '2' } label={ __( 'New Customers', 'wc-admin' ) } delta={ 15 } />
 					) }
 					{ showProducts && (
-						<SummaryNumber value={ totalProducts } label={ __( 'Total Products', 'woo-dash' ) } />
+						<SummaryNumber value={ totalProducts } label={ __( 'Total Products', 'wc-admin' ) } />
 					) }
 					{ showOrders && (
 						<SummaryNumber
 							value={ totalOrders }
 							selected
-							label={ __( 'Total Orders', 'woo-dash' ) }
+							label={ __( 'Total Orders', 'wc-admin' ) }
 							delta={ -6 }
 						/>
 					) }
diff --git a/plugins/woocommerce-admin/client/dashboard/widgets/agenda/README.md b/plugins/woocommerce-admin/client/dashboard/widgets/agenda/README.md
index 455fc37211b..a2828b8f3ec 100644
--- a/plugins/woocommerce-admin/client/dashboard/widgets/agenda/README.md
+++ b/plugins/woocommerce-admin/client/dashboard/widgets/agenda/README.md
@@ -42,20 +42,20 @@ render: function() {
 					'Order needs to be fulfilled',
 					'Orders need to be fulfilled',
 					2,
-					'woo-dash'
+					'wc-admin'
 				) }
 			>
-				<AgendaItem onClick={ noop } actionLabel={ __( 'Fulfill', 'woo-dash' ) }>Order #99</AgendaItem>
+				<AgendaItem onClick={ noop } actionLabel={ __( 'Fulfill', 'wc-admin' ) }>Order #99</AgendaItem>
 				<AgendaItem
 					href={ getWpAdminLink( '/edit.php?post_type=shop_order' ) }
-					actionLabel={ __( 'Fulfill', 'woo-dash' ) }
+					actionLabel={ __( 'Fulfill', 'wc-admin' ) }
 				>
 					Order #101
 				</AgendaItem>
 			</AgendaHeader>
 			<AgendaHeader
 				count={ 1 }
-				title={ _n( 'Order awaiting payment', 'Orders awaiting payment', 1, 'woo-dash' ) }
+				title={ _n( 'Order awaiting payment', 'Orders awaiting payment', 1, 'wc-admin' ) }
 				href={ getWpAdminLink( '/edit.php?post_status=wc-pending&post_type=shop_order' ) }
 			/>
 		</div>
diff --git a/plugins/woocommerce-admin/client/dashboard/widgets/agenda/index.js b/plugins/woocommerce-admin/client/dashboard/widgets/agenda/index.js
index f9f16202ff2..d3eb61cb558 100644
--- a/plugins/woocommerce-admin/client/dashboard/widgets/agenda/index.js
+++ b/plugins/woocommerce-admin/client/dashboard/widgets/agenda/index.js
@@ -21,7 +21,7 @@ class Agenda extends Component {
 	render() {
 		return (
 			<Card
-				title={ __( 'Your agenda', 'woo-dash' ) }
+				title={ __( 'Your agenda', 'wc-admin' ) }
 				className="woocommerce-dashboard__agenda-card"
 			>
 				<AgendaHeader
@@ -30,26 +30,26 @@ class Agenda extends Component {
 						'Order needs to be fulfilled',
 						'Orders need to be fulfilled',
 						2,
-						'woo-dash'
+						'wc-admin'
 					) }
 				>
-					<AgendaItem onClick={ noop } actionLabel={ __( 'Fulfill', 'woo-dash' ) }>
+					<AgendaItem onClick={ noop } actionLabel={ __( 'Fulfill', 'wc-admin' ) }>
 						Order #99
 					</AgendaItem>
 					<AgendaItem
 						href={ getAdminLink( '/edit.php?post_type=shop_order' ) }
-						actionLabel={ __( 'Fulfill', 'woo-dash' ) }
+						actionLabel={ __( 'Fulfill', 'wc-admin' ) }
 					>
 						Order #101
 					</AgendaItem>
 				</AgendaHeader>
 				<AgendaHeader
 					count={ 1 }
-					title={ _n( 'Order awaiting payment', 'Orders awaiting payment', 1, 'woo-dash' ) }
+					title={ _n( 'Order awaiting payment', 'Orders awaiting payment', 1, 'wc-admin' ) }
 					href={ getAdminLink( '/edit.php?post_status=wc-pending&post_type=shop_order' ) }
 				/>
 				<AgendaHeader
-					title={ __( 'Extensions', 'woo-dash' ) }
+					title={ __( 'Extensions', 'wc-admin' ) }
 					href={ getAdminLink( '/admin.php?page=wc-addons' ) }
 				/>
 			</Card>
diff --git a/plugins/woocommerce-admin/client/layout/activity-panel/inbox.js b/plugins/woocommerce-admin/client/layout/activity-panel/inbox.js
index d6a6f761c8e..f99bf76f5a2 100644
--- a/plugins/woocommerce-admin/client/layout/activity-panel/inbox.js
+++ b/plugins/woocommerce-admin/client/layout/activity-panel/inbox.js
@@ -12,7 +12,7 @@ import ActivityHeader from './activity-header';
 
 class InboxPanel extends Component {
 	render() {
-		return <ActivityHeader title={ __( 'Inbox', 'woo-dash' ) } />;
+		return <ActivityHeader title={ __( 'Inbox', 'wc-admin' ) } />;
 	}
 }
 
diff --git a/plugins/woocommerce-admin/client/layout/activity-panel/index.js b/plugins/woocommerce-admin/client/layout/activity-panel/index.js
index b2b38ec7a5e..da3223c27b8 100644
--- a/plugins/woocommerce-admin/client/layout/activity-panel/index.js
+++ b/plugins/woocommerce-admin/client/layout/activity-panel/index.js
@@ -85,25 +85,25 @@ class ActivityPanel extends Component {
 		return [
 			{
 				name: 'inbox',
-				title: __( 'Inbox', 'woo-dash' ),
+				title: __( 'Inbox', 'wc-admin' ),
 				icon: <Gridicon icon="mail" />,
 				unread: true,
 			},
 			{
 				name: 'orders',
-				title: __( 'Orders', 'woo-dash' ),
+				title: __( 'Orders', 'wc-admin' ),
 				icon: <Gridicon icon="pages" />,
 				unread: false,
 			},
 			{
 				name: 'stock',
-				title: __( 'Stock', 'woo-dash' ),
+				title: __( 'Stock', 'wc-admin' ),
 				icon: <Gridicon icon="clipboard" />,
 				unread: true,
 			},
 			{
 				name: 'reviews',
-				title: __( 'Reviews', 'woo-dash' ),
+				title: __( 'Reviews', 'wc-admin' ),
 				icon: <Gridicon icon="star" />,
 				unread: true,
 			},
diff --git a/plugins/woocommerce-admin/client/layout/activity-panel/orders.js b/plugins/woocommerce-admin/client/layout/activity-panel/orders.js
index e6f98df7026..8657cdc3057 100644
--- a/plugins/woocommerce-admin/client/layout/activity-panel/orders.js
+++ b/plugins/woocommerce-admin/client/layout/activity-panel/orders.js
@@ -30,7 +30,7 @@ function OrdersPanel( { orders } ) {
 
 	return (
 		<Fragment>
-			<ActivityHeader title={ __( 'Orders', 'woo-dash' ) } menu={ menu } />
+			<ActivityHeader title={ __( 'Orders', 'wc-admin' ) } menu={ menu } />
 			<Section>
 				{ isLoading ? (
 					<p>Loading</p>
@@ -51,15 +51,15 @@ function OrdersPanel( { orders } ) {
 						return (
 							<ActivityCard
 								key={ i }
-								label={ __( 'Order', 'woo-dash' ) }
+								label={ __( 'Order', 'wc-admin' ) }
 								icon={ <Dashicon icon="format-aside" /> }
 								date={ order.date_created }
 							>
-								<div>{ sprintf( __( '%s placed order #%d', 'woo-dash' ), name, order.id ) }</div>
+								<div>{ sprintf( __( '%s placed order #%d', 'wc-admin' ), name, order.id ) }</div>
 								<div>
 									<span>
 										{ sprintf(
-											_n( '%d product', '%d products', productsCount, 'woo-dash' ),
+											_n( '%d product', '%d products', productsCount, 'wc-admin' ),
 											productsCount
 										) }
 									</span>{' '}
diff --git a/plugins/woocommerce-admin/client/layout/activity-panel/reviews.js b/plugins/woocommerce-admin/client/layout/activity-panel/reviews.js
index d9b318d5a23..723f9ea5a3a 100644
--- a/plugins/woocommerce-admin/client/layout/activity-panel/reviews.js
+++ b/plugins/woocommerce-admin/client/layout/activity-panel/reviews.js
@@ -12,7 +12,7 @@ import ActivityHeader from './activity-header';
 
 class ReviewsPanel extends Component {
 	render() {
-		return <ActivityHeader title={ __( 'Reviews', 'woo-dash' ) } />;
+		return <ActivityHeader title={ __( 'Reviews', 'wc-admin' ) } />;
 	}
 }
 
diff --git a/plugins/woocommerce-admin/client/layout/activity-panel/stock.js b/plugins/woocommerce-admin/client/layout/activity-panel/stock.js
index 561ea64ac88..33ad8ecc5a7 100644
--- a/plugins/woocommerce-admin/client/layout/activity-panel/stock.js
+++ b/plugins/woocommerce-admin/client/layout/activity-panel/stock.js
@@ -12,7 +12,7 @@ import ActivityHeader from './activity-header';
 
 class StockPanel extends Component {
 	render() {
-		return <ActivityHeader title={ __( 'Stock', 'woo-dash' ) } />;
+		return <ActivityHeader title={ __( 'Stock', 'wc-admin' ) } />;
 	}
 }
 
diff --git a/plugins/woocommerce-admin/client/layout/activity-panel/wordpress-notices.js b/plugins/woocommerce-admin/client/layout/activity-panel/wordpress-notices.js
index 1bff001243f..ba7b4d76004 100644
--- a/plugins/woocommerce-admin/client/layout/activity-panel/wordpress-notices.js
+++ b/plugins/woocommerce-admin/client/layout/activity-panel/wordpress-notices.js
@@ -103,7 +103,7 @@ class WordPressNotices extends Component {
 
 		this.setState( { count, notices, noticesOpen } );
 
-		// Move collapsed WordPress notifications into the main WooDash body
+		// Move collapsed WordPress notifications into the main wc-admin body
 		collapsedTargetArea.insertAdjacentElement( 'beforeend', notices );
 	}
 
@@ -197,7 +197,7 @@ class WordPressNotices extends Component {
 				onClick={ partial( togglePanel, 'wpnotices' ) }
 				icon={ <Gridicon icon="my-sites" /> }
 			>
-				{ __( 'Notices', 'woo-dash' ) }
+				{ __( 'Notices', 'wc-admin' ) }
 			</IconButton>
 		);
 	}
diff --git a/plugins/woocommerce-admin/client/layout/controller.js b/plugins/woocommerce-admin/client/layout/controller.js
index d963e583f39..06039a57cc6 100644
--- a/plugins/woocommerce-admin/client/layout/controller.js
+++ b/plugins/woocommerce-admin/client/layout/controller.js
@@ -23,12 +23,12 @@ const getPages = () => {
 		{
 			container: Analytics,
 			path: '/analytics',
-			wpMenu: 'toplevel_page_woodash--analytics',
+			wpMenu: 'toplevel_page_wc-admin--analytics',
 		},
 		{
 			container: AnalyticsReport,
 			path: '/analytics/:report',
-			wpMenu: 'toplevel_page_woodash--analytics',
+			wpMenu: 'toplevel_page_wc-admin--analytics',
 		},
 	];
 
@@ -57,7 +57,7 @@ window.wpNavMenuClassChange = function( menuClass ) {
 		.removeClass( 'wp-menu-open' )
 		.removeClass( 'selected' )
 		.addClass( 'wp-not-current-submenu menu-top' );
-	jQuery( 'li > a[href$="admin.php?page=woodash' + window.location.hash + '"]' )
+	jQuery( 'li > a[href$="admin.php?page=wc-admin' + window.location.hash + '"]' )
 		.parent()
 		.addClass( 'current' );
 	jQuery( '#' + menuClass )
diff --git a/plugins/woocommerce-admin/client/layout/header/README.md b/plugins/woocommerce-admin/client/layout/header/README.md
index 16fb7dde6ec..05c1d98cc20 100644
--- a/plugins/woocommerce-admin/client/layout/header/README.md
+++ b/plugins/woocommerce-admin/client/layout/header/README.md
@@ -12,8 +12,8 @@ render: function() {
 	return (
 		<Header
 			sections={ [
-				[ '/analytics', __( 'Analytics', 'woo-dash' ) ],
-				__( 'Report Title', 'woo-dash' ),
+				[ '/analytics', __( 'Analytics', 'wc-admin' ) ],
+				__( 'Report Title', 'wc-admin' ),
 			] }
 		/>
   	);
@@ -22,5 +22,5 @@ render: function() {
 
 ## Props
 
-* `sections` (required): Used to generate breadcrumbs. Accepts a single items or an array of items. To make an item a link, wrap it in an array with a relative link (example: `[ '/analytics', __( 'Analytics', 'woo-dash' ) ]` ).
+* `sections` (required): Used to generate breadcrumbs. Accepts a single items or an array of items. To make an item a link, wrap it in an array with a relative link (example: `[ '/analytics', __( 'Analytics', 'wc-admin' ) ]` ).
 * `isEmbedded`: Boolean describing if the header is embedded on an existing wp-admin page. False if rendered as part of a full react page.
diff --git a/plugins/woocommerce-admin/client/layout/header/index.js b/plugins/woocommerce-admin/client/layout/header/index.js
index b3ea971a503..79ee08fd2b6 100644
--- a/plugins/woocommerce-admin/client/layout/header/index.js
+++ b/plugins/woocommerce-admin/client/layout/header/index.js
@@ -67,7 +67,7 @@ class Header extends Component {
 
 		document.title = decodeEntities(
 			sprintf(
-				__( '%1$s &lsaquo; %2$s &#8212; WooCommerce', 'woo-dash' ),
+				__( '%1$s &lsaquo; %2$s &#8212; WooCommerce', 'wc-admin' ),
 				documentTitle,
 				wpApiSettings.schema.name
 			)
diff --git a/plugins/woocommerce-admin/client/lib/date/index.js b/plugins/woocommerce-admin/client/lib/date/index.js
index a4f0130efa7..b43d4a3c6ae 100644
--- a/plugins/woocommerce-admin/client/lib/date/index.js
+++ b/plugins/woocommerce-admin/client/lib/date/index.js
@@ -54,8 +54,8 @@ export function getRangeLabel( after, before ) {
 	const isSameDay = after.isSame( before, 'day' );
 	const isSameYear = after.year() === before.year();
 	const isSameMonth = isSameYear && after.month() === before.month();
-	const fullDateFormat = __( 'MMM D, YYYY', 'woo-dash' );
-	const monthDayFormat = __( 'MMM D', 'woo-dash' );
+	const fullDateFormat = __( 'MMM D, YYYY', 'wc-admin' );
+	const monthDayFormat = __( 'MMM D', 'wc-admin' );
 
 	if ( isSameDay ) {
 		return after.format( fullDateFormat );
@@ -250,19 +250,19 @@ export function loadLocaleData() {
 	if ( ! userLocale.match( /en_/ ) ) {
 		moment.updateLocale( userLocale, {
 			longDateFormat: {
-				L: __( 'MM/DD/YYYY', 'woo-dash' ),
-				LL: __( 'MMMM D, YYYY', 'woo-dash' ),
-				LLL: __( 'D MMMM YYYY LT', 'woo-dash' ),
-				LLLL: __( 'dddd, D MMMM YYYY LT', 'woo-dash' ),
-				LT: __( 'HH:mm', 'woo-dash' ),
+				L: __( 'MM/DD/YYYY', 'wc-admin' ),
+				LL: __( 'MMMM D, YYYY', 'wc-admin' ),
+				LLL: __( 'D MMMM YYYY LT', 'wc-admin' ),
+				LLLL: __( 'dddd, D MMMM YYYY LT', 'wc-admin' ),
+				LT: __( 'HH:mm', 'wc-admin' ),
 			},
 			calendar: {
-				lastDay: __( '[Yesterday at] LT', 'woo-dash' ),
-				lastWeek: __( '[Last] dddd [at] LT', 'woo-dash' ),
-				nextDay: __( '[Tomorrow at] LT', 'woo-dash' ),
-				nextWeek: __( 'dddd [at] LT', 'woo-dash' ),
-				sameDay: __( '[Today at] LT', 'woo-dash' ),
-				sameElse: __( 'L', 'woo-dash' ),
+				lastDay: __( '[Yesterday at] LT', 'wc-admin' ),
+				lastWeek: __( '[Last] dddd [at] LT', 'wc-admin' ),
+				nextDay: __( '[Tomorrow at] LT', 'wc-admin' ),
+				nextWeek: __( 'dddd [at] LT', 'wc-admin' ),
+				sameDay: __( '[Today at] LT', 'wc-admin' ),
+				sameElse: __( 'L', 'wc-admin' ),
 			},
 			week: {
 				dow: Number( date.dow ),
diff --git a/plugins/woocommerce-admin/client/stylesheets/_wpadmin-reset.scss b/plugins/woocommerce-admin/client/stylesheets/_wpadmin-reset.scss
index 6deb9f87932..4de35d9dcc1 100644
--- a/plugins/woocommerce-admin/client/stylesheets/_wpadmin-reset.scss
+++ b/plugins/woocommerce-admin/client/stylesheets/_wpadmin-reset.scss
@@ -22,7 +22,7 @@
 
 	@include breakpoint( '>960px' ) {
 		#toplevel_page_woocommerce.menu-top > a:focus,
-		#toplevel_page_woodash--analytics.menu-top > a:focus {
+		#toplevel_page_wcadmin--analytics.menu-top > a:focus {
 			padding-bottom: 1px;
 		}
 	}
diff --git a/plugins/woocommerce-admin/languages/README.md b/plugins/woocommerce-admin/languages/README.md
index fcc68b368e6..3357fbf9c9a 100644
--- a/plugins/woocommerce-admin/languages/README.md
+++ b/plugins/woocommerce-admin/languages/README.md
@@ -7,4 +7,4 @@ The generated POT template file is not included in this repository. To create th
 npm run build
 ```
 
-After the build completes, you'll find a `woo-dash.pot` strings file in this directory.
\ No newline at end of file
+After the build completes, you'll find a `wc-admin.pot` strings file in this directory.
\ No newline at end of file
diff --git a/plugins/woocommerce-admin/lib/admin.php b/plugins/woocommerce-admin/lib/admin.php
index fc80fe85bc5..b8b72dc1d37 100644
--- a/plugins/woocommerce-admin/lib/admin.php
+++ b/plugins/woocommerce-admin/lib/admin.php
@@ -2,9 +2,9 @@
 /**
  * Returns true if we are on a JS powered admin page.
  */
-function woo_dash_is_admin_page() {
+function wc_admin_is_admin_page() {
 	global $hook_suffix;
-	if ( in_array( $hook_suffix, array( 'woocommerce_page_woodash' ) ) ) {
+	if ( in_array( $hook_suffix, array( 'woocommerce_page_wc-admin' ) ) ) {
 		return true;
 	}
 	return false;
@@ -14,13 +14,13 @@ function woo_dash_is_admin_page() {
  * Returns true if we are on a "classic" (non JS app) powered admin page.
  * `wc_get_screen_ids` will also return IDs for extensions that have properly registered themselves.
  */
-function woo_dash_is_embed_enabled_wc_page() {
-	$screen_id = woo_dash_get_current_screen_id();
+function wc_admin_is_embed_enabled_wc_page() {
+	$screen_id = wc_admin_get_current_screen_id();
 	if ( ! $screen_id ) {
 		return false;
 	}
 
-	$screens = woo_dash_get_embed_enabled_screen_ids();
+	$screens = wc_admin_get_embed_enabled_screen_ids();
 
 	if ( in_array( $screen_id, $screens ) ) {
 		return true;
@@ -31,51 +31,51 @@ function woo_dash_is_embed_enabled_wc_page() {
 /**
  * Register menu pages for the Dashboard and Analytics sections
  */
-function woo_dash_register_pages(){
+function wc_admin_register_pages(){
 	global $menu, $submenu;
 
-	// woocommerce_page_woodash
+	// woocommerce_page_wc-admin
 	add_submenu_page(
 		'woocommerce',
-		__( 'WooCommerce Dashboard', 'woo-dash' ),
-		__( 'Dashboard', 'woo-dash' ),
+		__( 'WooCommerce Dashboard', 'wc-admin' ),
+		__( 'Dashboard', 'wc-admin' ),
 		'manage_options',
-		'woodash',
-		'woo_dash_page'
+		'wc-admin',
+		'wc_admin_page'
 	);
 
 
 	// toplevel_page_wooanalytics
 	add_menu_page(
-		__( 'WooCommerce Analytics', 'woo-dash' ),
-		__( 'Analytics', 'woo-dash' ),
+		__( 'WooCommerce Analytics', 'wc-admin' ),
+		__( 'Analytics', 'wc-admin' ),
 		'manage_options',
-		'woodash#/analytics',
-		'woo_dash_page',
+		'wc-admin#/analytics',
+		'wc_admin_page',
 		'dashicons-chart-bar',
 		56 // After WooCommerce & Product menu items
 	);
 
 	// TODO: Remove. Test report link
 	add_submenu_page(
-		'woodash#/analytics',
-		__( 'Report Title', 'woo-dash' ),
-		__( 'Report Title', 'woo-dash' ),
+		'wc-admin#/analytics',
+		__( 'Report Title', 'wc-admin' ),
+		__( 'Report Title', 'wc-admin' ),
 		'manage_options',
-		'woodash#/analytics/test',
-		'woo_dash_page'
+		'wc-admin#/analytics/test',
+		'wc_admin_page'
 	);
 
 	add_submenu_page(
-		'woodash#/analytics',
-		__( 'Revenue', 'woo-dash' ),
-		__( 'Revenue', 'woo-dash' ),
+		'wc-admin#/analytics',
+		__( 'Revenue', 'wc-admin' ),
+		__( 'Revenue', 'wc-admin' ),
 		'manage_options',
-		'woodash#/analytics/revenue',
-		'woo_dash_page'
+		'wc-admin#/analytics/revenue',
+		'wc_admin_page'
 	);
 }
-add_action( 'admin_menu', 'woo_dash_register_pages' );
+add_action( 'admin_menu', 'wc_admin_register_pages' );
 
 /**
  * This method is temporary while this is a feature plugin. As a part of core,
@@ -83,92 +83,92 @@ add_action( 'admin_menu', 'woo_dash_register_pages' );
  *
  * It makes dashboard the top level link for 'WooCommerce' and renames the first Analytics menu item.
  */
-function woo_dash_link_structure() {
+function wc_admin_link_structure() {
 	global $submenu;
 	// User does not have capabilites to see the submenu
 	if ( ! current_user_can( 'manage_woocommerce' ) ) {
 		return;
 	}
 
-	$woodash_key = null;
+	$wc_admin_key = null;
 	foreach ( $submenu['woocommerce'] as $submenu_key => $submenu_item ) {
-		if ( 'woodash' === $submenu_item[2] ) {
-			$woodash_key = $submenu_key;
+		if ( 'wc-admin' === $submenu_item[2] ) {
+			$wc_admin_key = $submenu_key;
 			break;
 		}
 	}
 
-	if ( ! $woodash_key ) {
+	if ( ! $wc_admin_key ) {
 		return;
 	}
 
-	$dashmenu    = $submenu['woocommerce'][ $woodash_key ];
-	$dashmenu[2] = 'admin.php?page=woodash#/';
-	unset( $submenu['woocommerce'][ $woodash_key ] );
+	$menu    = $submenu['woocommerce'][ $wc_admin_key ];
+	$menu[2] = 'admin.php?page=wc-admin#/';
+	unset( $submenu['woocommerce'][ $wc_admin_key ] );
 
-	array_unshift( $submenu['woocommerce'], $dashmenu );
-	$submenu['woodash#/analytics'][0][0] = __( 'Overview', 'woo-dash' );
+	array_unshift( $submenu['woocommerce'], $menu );
+	$submenu['wc-admin#/analytics'][0][0] = __( 'Overview', 'wc-admin' );
 }
 
 // priority is 20 to run after https://github.com/woocommerce/woocommerce/blob/a55ae325306fc2179149ba9b97e66f32f84fdd9c/includes/admin/class-wc-admin-menus.php#L165
-add_action( 'admin_head', 'woo_dash_link_structure', 20 );
+add_action( 'admin_head', 'wc_admin_link_structure', 20 );
 
 /**
- * Load the assets on the Dashboard page
+ * Load the assets on the admin pages
  */
-function woo_dash_enqueue_script(){
-	if ( ! woo_dash_is_admin_page() && ! woo_dash_is_embed_enabled_wc_page() ) {
+function wc_admin_enqueue_script(){
+	if ( ! wc_admin_is_admin_page() && ! wc_admin_is_embed_enabled_wc_page() ) {
 		return;
 	}
 
-	wp_enqueue_script( WOO_DASH_APP );
-	wp_enqueue_style( WOO_DASH_APP );
+	wp_enqueue_script( WC_ADMIN_APP );
+	wp_enqueue_style( WC_ADMIN_APP );
 }
-add_action( 'admin_enqueue_scripts', 'woo_dash_enqueue_script' );
+add_action( 'admin_enqueue_scripts', 'wc_admin_enqueue_script' );
 
-function woo_dash_admin_body_class( $admin_body_class = '' ) {
+function wc_admin_admin_body_class( $admin_body_class = '' ) {
 	global $hook_suffix;
 
-	if ( ! woo_dash_is_admin_page() && ! woo_dash_is_embed_enabled_wc_page() ) {
+	if ( ! wc_admin_is_admin_page() && ! wc_admin_is_embed_enabled_wc_page() ) {
 		return $admin_body_class;
 	}
 
 	$classes = explode( ' ', trim( $admin_body_class ) );
 	$classes[] = 'woocommerce-page';
-	if ( woo_dash_is_embed_enabled_wc_page() ) {
+	if ( wc_admin_is_embed_enabled_wc_page() ) {
 		$classes[] = 'woocommerce-embed-page';
 	}
 	$admin_body_class = implode( ' ', array_unique( $classes ) );
 	return " $admin_body_class ";
 }
-add_filter( 'admin_body_class', 'woo_dash_admin_body_class' );
+add_filter( 'admin_body_class', 'wc_admin_admin_body_class' );
 
 
-function woo_dash_admin_before_notices() {
-	if ( ! woo_dash_is_admin_page() && ! woo_dash_is_embed_enabled_wc_page() ) {
+function wc_admin_admin_before_notices() {
+	if ( ! wc_admin_is_admin_page() && ! wc_admin_is_embed_enabled_wc_page() ) {
 		return;
 	}
 	echo '<div class="woocommerce-layout__notice-list-hide" id="wp__notice-list">';
 	echo '<div class="wp-header-end" id="woocommerce-layout__notice-catcher"></div>'; // https://github.com/WordPress/WordPress/blob/f6a37e7d39e2534d05b9e542045174498edfe536/wp-admin/js/common.js#L737
 }
-add_action( 'admin_notices', 'woo_dash_admin_before_notices', 0 );
+add_action( 'admin_notices', 'wc_admin_admin_before_notices', 0 );
 
-function woo_dash_admin_after_notices() {
-	if ( ! woo_dash_is_admin_page() && ! woo_dash_is_embed_enabled_wc_page() ) {
+function wc_admin_admin_after_notices() {
+	if ( ! wc_admin_is_admin_page() && ! wc_admin_is_embed_enabled_wc_page() ) {
 		return;
 	}
 	echo '</div>';
 }
-add_action( 'admin_notices', 'woo_dash_admin_after_notices', PHP_INT_MAX );
+add_action( 'admin_notices', 'wc_admin_admin_after_notices', PHP_INT_MAX );
 
 // TODO Can we do some URL rewriting so we can figure out which page they are on server side?
-function woo_dash_admin_title( $admin_title ) {
-	if ( ! woo_dash_is_admin_page() && ! woo_dash_is_embed_enabled_wc_page() ) {
+function wc_admin_admin_title( $admin_title ) {
+	if ( ! wc_admin_is_admin_page() && ! wc_admin_is_embed_enabled_wc_page() ) {
 		return $admin_title;
 	}
 
-	if ( woo_dash_is_embed_enabled_wc_page() ) {
-		$sections = woo_dash_get_embed_breadcrumbs();
+	if ( wc_admin_is_embed_enabled_wc_page() ) {
+		$sections = wc_admin_get_embed_breadcrumbs();
 		$sections = is_array( $sections ) ? $sections : array( $sections );
 		$pieces   = array();
 
@@ -179,17 +179,17 @@ function woo_dash_admin_title( $admin_title ) {
 		$pieces = array_reverse( $pieces );
 		$title = implode( ' &lsaquo; ', $pieces );
 	} else {
-		$title = __( 'Dashboard', 'woo-dash' );
+		$title = __( 'Dashboard', 'wc-admin' );
 	}
 
-	return sprintf( __( '%1$s &lsaquo; %2$s &#8212; WooCommerce' ), $title, get_bloginfo( 'name' ) );
+	return sprintf( __( '%1$s &lsaquo; %2$s &#8212; WooCommerce', 'wc-admin' ), $title, get_bloginfo( 'name' ) );
 }
-add_filter( 'admin_title',  'woo_dash_admin_title' );
+add_filter( 'admin_title',  'wc_admin_admin_title' );
 
 /**
  * Set up a div for the app to render into.
  */
-function woo_dash_page(){
+function wc_admin_page(){
 	?>
 	<div class="wrap">
 		<div id="root"></div>
@@ -204,11 +204,11 @@ function woo_dash_page(){
  * TODO Icon Placeholders for the ActivityPanel, when we implement the new designs.
  */
 function woocommerce_embed_page_header() {
-	if ( ! woo_dash_is_embed_enabled_wc_page() ) {
+	if ( ! wc_admin_is_embed_enabled_wc_page() ) {
 		return;
 	}
 
-	$sections    = woo_dash_get_embed_breadcrumbs();
+	$sections    = wc_admin_get_embed_breadcrumbs();
 	$sections    = is_array( $sections ) ? $sections : array( $sections );
 	$breadcrumbs = '';
 	foreach ( $sections as $section ) {
@@ -220,7 +220,7 @@ function woocommerce_embed_page_header() {
 		<div class="woocommerce-layout">
 			<div class="woocommerce-layout__header is-embed-loading">
 				<h1 class="woocommerce-layout__header-breadcrumbs">
-					<span><a href="<?php echo esc_url( admin_url( 'admin.php?page=woodash#/' ) ); ?>">WooCommerce</a></span>
+					<span><a href="<?php echo esc_url( admin_url( 'admin.php?page=wc-admin#/' ) ); ?>">WooCommerce</a></span>
 					<span><?php echo $breadcrumbs; ?></span>
 				</h1>
 			</div>
diff --git a/plugins/woocommerce-admin/lib/client-assets.php b/plugins/woocommerce-admin/lib/client-assets.php
index c83003e973e..6c65b95f9e5 100644
--- a/plugins/woocommerce-admin/lib/client-assets.php
+++ b/plugins/woocommerce-admin/lib/client-assets.php
@@ -1,12 +1,14 @@
 <?php
 /**
- * Registers the JS & CSS for the Dashboard
+ * Registers the JS & CSS for the admin and admin embed
  */
-function woo_dash_register_script() {
+function wc_admin_register_script() {
 	// Are we displaying the full React app or just embedding the header on a classic screen?
-	$screen_id = woo_dash_get_current_screen_id();
+	$screen_id = wc_admin_get_current_screen_id();
 
-	if ( in_array( $screen_id, woo_dash_get_embed_enabled_screen_ids() ) ) {
+	error_log( $screen_id );
+
+	if ( in_array( $screen_id, wc_admin_get_embed_enabled_screen_ids() ) ) {
 		$js_entry = 'dist/embedded.js';
 		$css_entry = 'dist/css/embedded.css';
 	} else {
@@ -15,24 +17,24 @@ function woo_dash_register_script() {
 	}
 
 	wp_register_script(
-		WOO_DASH_APP,
-		woo_dash_url( $js_entry ),
+		WC_ADMIN_APP,
+		wc_admin_url( $js_entry ),
 		[ 'wp-components', 'wp-blocks', 'wp-element', 'wp-i18n', 'wp-date' ],
-		filemtime( woo_dash_dir_path( $js_entry ) ),
+		filemtime( wc_admin_dir_path( $js_entry ) ),
 		true
 	);
 
 	wp_register_style(
-		WOO_DASH_APP,
-		woo_dash_url( $css_entry ),
+		WC_ADMIN_APP,
+		wc_admin_url( $css_entry ),
 		[ 'wp-edit-blocks' ],
-		filemtime( woo_dash_dir_path( $css_entry ) )
+		filemtime( wc_admin_dir_path( $css_entry ) )
 	);
 
 	// Set up the text domain and translations
-	$locale_data = gutenberg_get_jed_locale_data( 'woo-dash' );
-	$content = 'wp.i18n.setLocaleData( ' . json_encode( $locale_data ) . ', "woo-dash" );';
-	wp_add_inline_script( WOO_DASH_APP, $content, 'before' );
+	$locale_data = gutenberg_get_jed_locale_data( 'wc-admin' );
+	$content = 'wp.i18n.setLocaleData( ' . json_encode( $locale_data ) . ', "wc-admin" );';
+	wp_add_inline_script( WC_ADMIN_APP, $content, 'before' );
 
 	wp_enqueue_script( 'wp-api' );
 	gutenberg_extend_wp_api_backbone_client();
@@ -40,34 +42,34 @@ function woo_dash_register_script() {
 	// Settings and variables can be passed here for access in the app
 	$settings = array(
 		'adminUrl'           => admin_url(),
-		'embedBreadcrumbs'   => woo_dash_get_embed_breadcrumbs(),
+		'embedBreadcrumbs'   => wc_admin_get_embed_breadcrumbs(),
 		'siteLocale'   => esc_attr( get_bloginfo( 'language' ) ),
-		'currency'  => woo_dash_currency_settings(),
+		'currency'  => wc_admin_currency_settings(),
 		'date' => array(
 			'dow' => get_option( 'start_of_week', 0 ),
 		),
 	);
 
 	wp_add_inline_script(
-		WOO_DASH_APP,
+		WC_ADMIN_APP,
 		'var wcSettings = '. json_encode( $settings ) . ';',
 		'before'
 	);
 
 	// Resets lodash to wp-admin's version of lodash
 	wp_add_inline_script(
-		WOO_DASH_APP,
+		WC_ADMIN_APP,
 		'_.noConflict();',
 		'after'
 	);
 
 }
-add_action( 'admin_enqueue_scripts', 'woo_dash_register_script' );
+add_action( 'admin_enqueue_scripts', 'wc_admin_register_script' );
 
 /**
  * Load plugin text domain for translations.
  */
-function woo_dash_load_plugin_textdomain() {
-	load_plugin_textdomain( 'woo-dash', false, basename( dirname( __FILE__ ) ) . '/languages' );
+function wc_admin_load_plugin_textdomain() {
+	load_plugin_textdomain( 'wc-admin', false, basename( dirname( __FILE__ ) ) . '/languages' );
 }
-add_action( 'plugins_loaded', 'woo_dash_load_plugin_textdomain' );
+add_action( 'plugins_loaded', 'wc_admin_load_plugin_textdomain' );
diff --git a/plugins/woocommerce-admin/lib/common.php b/plugins/woocommerce-admin/lib/common.php
index 1557a6e7f03..d3669037dc0 100644
--- a/plugins/woocommerce-admin/lib/common.php
+++ b/plugins/woocommerce-admin/lib/common.php
@@ -6,7 +6,7 @@
  *
  * @return string Root path to the gutenberg custom fields plugin.
  */
-function woo_dash_dir_path( $file = '' ) {
+function wc_admin_dir_path( $file = '' ) {
 	return plugin_dir_path( dirname(__FILE__ ) ) . $file;
 }
 
@@ -17,7 +17,7 @@ function woo_dash_dir_path( $file = '' ) {
  *
  * @return string       Fully qualified URL pointing to the desired file.
  */
-function woo_dash_url( $path ) {
+function wc_admin_url( $path ) {
 	return plugins_url( $path, dirname( __FILE__ ) );
 }
 
@@ -31,8 +31,8 @@ function woo_dash_url( $path ) {
  *
  * @return string Current screen ID.
  */
-function woo_dash_get_current_screen_id() {
-	$current_screen    = get_current_screen();
+function wc_admin_get_current_screen_id() {
+	$current_screen = get_current_screen();
 	if ( ! $current_screen ) {
 		return false;
 	}
@@ -50,8 +50,8 @@ function woo_dash_get_current_screen_id() {
  *
  * TODO When merging to core, we should explore a better API for defining breadcrumbs, instead of just defining an array.
  */
-function woo_dash_get_embed_breadcrumbs() {
-	$current_screen_id = woo_dash_get_current_screen_id();
+function wc_admin_get_embed_breadcrumbs() {
+	$current_screen_id = wc_admin_get_current_screen_id();
 
 	// If a page has a tab, we can append that to the screen ID and show another pagination level
 	$pages_with_tabs = array(
@@ -66,123 +66,123 @@ function woo_dash_get_embed_breadcrumbs() {
 		}
 	}
 
-	$breadcrumbs = apply_filters( 'woo_dash_get_breadcrumbs', array(
-		'edit-shop_order' => __( 'Orders', 'woo-dash' ),
+	$breadcrumbs = apply_filters( 'wc_admin_get_breadcrumbs', array(
+		'edit-shop_order' => __( 'Orders', 'wc-admin' ),
 		'add-shop_order'  => array(
-			array( '/edit.php?post_type=shop_order', __( 'Orders', 'woo-dash' ) ),
-			__( 'Add New', 'woo-dash' )
+			array( '/edit.php?post_type=shop_order', __( 'Orders', 'wc-admin' ) ),
+			__( 'Add New', 'wc-admin' )
 		),
 		'shop_order'     => array(
-			array( '/edit.php?post_type=shop_order', __( 'Orders', 'woo-dash' ) ),
-			__( 'Edit Order', 'woo-dash' )
+			array( '/edit.php?post_type=shop_order', __( 'Orders', 'wc-admin' ) ),
+			__( 'Edit Order', 'wc-admin' )
 		),
-		'edit-shop_coupon' => __( 'Coupons', 'woo-dash' ),
+		'edit-shop_coupon' => __( 'Coupons', 'wc-admin' ),
 		'add-shop_coupon'  => array(
-			array( 'edit.php?post_type=shop_coupon', __( 'Coupons', 'woo-dash' ) ),
-			__( 'Add New', 'woo-dash' )
+			array( 'edit.php?post_type=shop_coupon', __( 'Coupons', 'wc-admin' ) ),
+			__( 'Add New', 'wc-admin' )
 		),
 		'shop_coupon' => array(
-			array( 'edit.php?post_type=shop_coupon', __( 'Coupons', 'woo-dash' ) ),
-			__( 'Edit Coupon', 'woo-dash' )
+			array( 'edit.php?post_type=shop_coupon', __( 'Coupons', 'wc-admin' ) ),
+			__( 'Edit Coupon', 'wc-admin' )
 		),
 		'woocommerce_page_wc-reports' => array(
-			array( 'admin.php?page=wc-reports', __( 'Reports', 'woo-dash' ) )
+			array( 'admin.php?page=wc-reports', __( 'Reports', 'wc-admin' ) )
 		),
 		'orders-woocommerce_page_wc-reports' => array(
-			array( 'admin.php?page=wc-reports', __( 'Reports', 'woo-dash' ) ),
-			__( 'Orders', 'woo-dash' )
+			array( 'admin.php?page=wc-reports', __( 'Reports', 'wc-admin' ) ),
+			__( 'Orders', 'wc-admin' )
 		),
 		'customers-woocommerce_page_wc-reports' => array(
-			array( 'admin.php?page=wc-reports', __( 'Reports', 'woo-dash' ) ),
-			__( 'Customers', 'woo-dash' )
+			array( 'admin.php?page=wc-reports', __( 'Reports', 'wc-admin' ) ),
+			__( 'Customers', 'wc-admin' )
 		),
 		'stock-woocommerce_page_wc-reports' => array(
-			array( 'admin.php?page=wc-reports', __( 'Reports', 'woo-dash' ) ),
-			__( 'Stock', 'woo-dash' )
+			array( 'admin.php?page=wc-reports', __( 'Reports', 'wc-admin' ) ),
+			__( 'Stock', 'wc-admin' )
 		),
 		'taxes-woocommerce_page_wc-reports' => array(
-			array( 'admin.php?page=wc-reports', __( 'Reports', 'woo-dash' ) ),
-			__( 'Taxes', 'woo-dash' )
+			array( 'admin.php?page=wc-reports', __( 'Reports', 'wc-admin' ) ),
+			__( 'Taxes', 'wc-admin' )
 		),
 		'woocommerce_page_wc-settings' => array(
-			array( 'admin.php?page=wc-settings', __( 'Settings', 'woo-dash' ) )
+			array( 'admin.php?page=wc-settings', __( 'Settings', 'wc-admin' ) )
 		),
 		'general-woocommerce_page_wc-settings' => array(
-			array( 'admin.php?page=wc-settings', __( 'Settings', 'woo-dash' ) ),
-			__( 'General', 'woo-dash' ),
+			array( 'admin.php?page=wc-settings', __( 'Settings', 'wc-admin' ) ),
+			__( 'General', 'wc-admin' ),
 		),
 		'products-woocommerce_page_wc-settings' => array(
-			array( 'admin.php?page=wc-settings', __( 'Settings', 'woo-dash' ) ),
-			__( 'Products', 'woo-dash' ),
+			array( 'admin.php?page=wc-settings', __( 'Settings', 'wc-admin' ) ),
+			__( 'Products', 'wc-admin' ),
 		),
 		'tax-woocommerce_page_wc-settings' => array(
-			array( 'admin.php?page=wc-settings', __( 'Settings', 'woo-dash' ) ),
-			__( 'Tax', 'woo-dash' ),
+			array( 'admin.php?page=wc-settings', __( 'Settings', 'wc-admin' ) ),
+			__( 'Tax', 'wc-admin' ),
 		),
 		'shipping-woocommerce_page_wc-settings' => array(
-			array( 'admin.php?page=wc-settings', __( 'Settings', 'woo-dash' ) ),
-			__( 'Shipping', 'woo-dash' ),
+			array( 'admin.php?page=wc-settings', __( 'Settings', 'wc-admin' ) ),
+			__( 'Shipping', 'wc-admin' ),
 		),
 		'checkout-woocommerce_page_wc-settings' => array(
-			array( 'admin.php?page=wc-settings', __( 'Settings', 'woo-dash' ) ),
-			__( 'Payments', 'woo-dash' ),
+			array( 'admin.php?page=wc-settings', __( 'Settings', 'wc-admin' ) ),
+			__( 'Payments', 'wc-admin' ),
 		),
 		'email-woocommerce_page_wc-settings' => array(
-			array( 'admin.php?page=wc-settings', __( 'Settings', 'woo-dash' ) ),
-			__( 'Emails', 'woo-dash' ),
+			array( 'admin.php?page=wc-settings', __( 'Settings', 'wc-admin' ) ),
+			__( 'Emails', 'wc-admin' ),
 		),
 		'advanced-woocommerce_page_wc-settings' => array(
-			array( 'admin.php?page=wc-settings', __( 'Settings', 'woo-dash' ) ),
-			__( 'Advanced', 'woo-dash' ),
+			array( 'admin.php?page=wc-settings', __( 'Settings', 'wc-admin' ) ),
+			__( 'Advanced', 'wc-admin' ),
 		),
 		'woocommerce_page_wc-status'  => array(
-			__( 'Status', 'woo-dash' ),
+			__( 'Status', 'wc-admin' ),
 		),
 		'status-woocommerce_page_wc-status'  => array(
-			array( 'admin.php?page=wc-status', __( 'Status', 'woo-dash' ) ),
-			__( 'System Status', 'woo-dash' ),
+			array( 'admin.php?page=wc-status', __( 'Status', 'wc-admin' ) ),
+			__( 'System Status', 'wc-admin' ),
 		),
 		'tools-woocommerce_page_wc-status'  => array(
-			array( 'admin.php?page=wc-status', __( 'Status', 'woo-dash' ) ),
-			__( 'Tools', 'woo-dash' ),
+			array( 'admin.php?page=wc-status', __( 'Status', 'wc-admin' ) ),
+			__( 'Tools', 'wc-admin' ),
 		),
 		'logs-woocommerce_page_wc-status'  => array(
-			array( 'admin.php?page=wc-status', __( 'Status', 'woo-dash' ) ),
-			__( 'Logs', 'woo-dash' ),
+			array( 'admin.php?page=wc-status', __( 'Status', 'wc-admin' ) ),
+			__( 'Logs', 'wc-admin' ),
 		),
 		'connect-woocommerce_page_wc-status'  => array(
-			array( 'admin.php?page=wc-status', __( 'Status', 'woo-dash' ) ),
-			__( 'WooCommerce Services Status', 'woo-dash' ),
+			array( 'admin.php?page=wc-status', __( 'Status', 'wc-admin' ) ),
+			__( 'WooCommerce Services Status', 'wc-admin' ),
 		),
-		'woocommerce_page_wc-addons' => __( 'Extensions', 'woo-dash' ),
-		'edit-product' => __( 'Products', 'woo-dash' ),
+		'woocommerce_page_wc-addons' => __( 'Extensions', 'wc-admin' ),
+		'edit-product' => __( 'Products', 'wc-admin' ),
 		'product_page_product_importer'  => array(
-			array( 'edit.php?post_type=product', __( 'Products', 'woo-dash' ) ),
-			__( 'Import', 'woo-dash' ),
+			array( 'edit.php?post_type=product', __( 'Products', 'wc-admin' ) ),
+			__( 'Import', 'wc-admin' ),
 		),
 		'product_page_product_exporter' =>  array(
-			array( 'edit.php?post_type=product', __( 'Products', 'woo-dash' ) ),
-			__( 'Export', 'woo-dash' ),
+			array( 'edit.php?post_type=product', __( 'Products', 'wc-admin' ) ),
+			__( 'Export', 'wc-admin' ),
 		),
 		'add-product' => array(
-			array( 'edit.php?post_type=product', __( 'Products', 'woo-dash' ) ),
-			__( 'Add New', 'woo-dash' ),
+			array( 'edit.php?post_type=product', __( 'Products', 'wc-admin' ) ),
+			__( 'Add New', 'wc-admin' ),
 		),
 		'product' => array(
-			array( 'edit.php?post_type=product', __( 'Products', 'woo-dash' ) ),
-			__( 'Edit Product', 'woo-dash' ),
+			array( 'edit.php?post_type=product', __( 'Products', 'wc-admin' ) ),
+			__( 'Edit Product', 'wc-admin' ),
 		),
 		'edit-product_cat' => array(
-			array( 'edit.php?post_type=product', __( 'Products', 'woo-dash' ) ),
-			__( 'Categories', 'woo-dash' ),
+			array( 'edit.php?post_type=product', __( 'Products', 'wc-admin' ) ),
+			__( 'Categories', 'wc-admin' ),
 		),
 		'edit-product_tag' => array(
-			array( 'edit.php?post_type=product', __( 'Products', 'woo-dash' ) ),
-			__( 'Tags', 'woo-dash' ),
+			array( 'edit.php?post_type=product', __( 'Products', 'wc-admin' ) ),
+			__( 'Tags', 'wc-admin' ),
 		),
 		'product_page_product_attributes' => array(
-			array( 'edit.php?post_type=product', __( 'Products', 'woo-dash' ) ),
-			__( 'Attributes', 'woo-dash' ),
+			array( 'edit.php?post_type=product', __( 'Products', 'wc-admin' ) ),
+			__( 'Attributes', 'wc-admin' ),
 		),
 	) );
 
@@ -197,12 +197,12 @@ function woo_dash_get_embed_breadcrumbs() {
 }
 
 /**
-  * `woo_dash_get_embed_enabled_screen_ids`,  `woo_dash_get_embed_enabled_plugin_screen_ids`,
-  * `woo_dash_get_embed_enabled_screen_ids` should be considered temporary functions for the feature plugin.
+  * `wc_admin_get_embed_enabled_screen_ids`,  `wc_admin_get_embed_enabled_plugin_screen_ids`,
+  * `wc_admin_get_embed_enabled_screen_ids` should be considered temporary functions for the feature plugin.
   *  This is separate from WC's screen_id functions so that extensions explictly have to opt-in to the feature plugin.
   *  TODO When merging to core, we should explore a better API for opting into the new header for extensions.
  */
-function woo_dash_get_embed_enabled_core_screen_ids() {
+function wc_admin_get_embed_enabled_core_screen_ids() {
 	$screens = array(
 		'edit-shop_order',
 		'shop_order',
@@ -223,23 +223,23 @@ function woo_dash_get_embed_enabled_core_screen_ids() {
 		'edit-product_tag',
 		'product_page_product_attributes',
 	);
-	return apply_filters( 'woo_dash_get_embed_enabled_core_screens_ids', $screens );
+	return apply_filters( 'wc_admin_get_embed_enabled_core_screens_ids', $screens );
 }
 
 /**
  * If any extensions want to show the new header, they can register their screen ids.
  * Separate so extensions can register support for the feature plugin separately.
  */
-function woo_dash_get_embed_enabled_plugin_screen_ids() {
+function wc_admin_get_embed_enabled_plugin_screen_ids() {
 	$screens = array();
-	return apply_filters( 'woo_dash_get_embed_enabled_plugin_screens_ids', $screens );
+	return apply_filters( 'wc_admin_get_embed_enabled_plugin_screens_ids', $screens );
 }
 
 /**
  * Returns core and plugin screen IDs for a list of screens the new header should be enabled on.
  */
-function woo_dash_get_embed_enabled_screen_ids() {
-	return array_merge( woo_dash_get_embed_enabled_core_screen_ids(), woo_dash_get_embed_enabled_plugin_screen_ids() );
+function wc_admin_get_embed_enabled_screen_ids() {
+	return array_merge( wc_admin_get_embed_enabled_core_screen_ids(), wc_admin_get_embed_enabled_plugin_screen_ids() );
 }
 
 /**
@@ -253,7 +253,7 @@ function woo_dash_get_embed_enabled_screen_ids() {
  *     @type string $symbol     Symbol for currency.
  * }
  */
-function woo_dash_currency_settings() {
+function wc_admin_currency_settings() {
 	$code = get_woocommerce_currency();
 
 	return apply_filters(
diff --git a/plugins/woocommerce-admin/package-lock.json b/plugins/woocommerce-admin/package-lock.json
index 50e1b65d008..a31d0943d1b 100644
--- a/plugins/woocommerce-admin/package-lock.json
+++ b/plugins/woocommerce-admin/package-lock.json
@@ -1,5 +1,5 @@
 {
-  "name": "woo-dash",
+  "name": "wc-admin",
   "version": "0.1.0",
   "lockfileVersion": 1,
   "requires": true,
diff --git a/plugins/woocommerce-admin/package.json b/plugins/woocommerce-admin/package.json
index ceef9622788..18a335376f8 100755
--- a/plugins/woocommerce-admin/package.json
+++ b/plugins/woocommerce-admin/package.json
@@ -1,5 +1,5 @@
 {
-  "name": "woo-dash",
+  "name": "wc-admin",
   "version": "0.1.0",
   "main": "js/index.js",
   "author": "Automattic",
@@ -17,7 +17,7 @@
     "prestart": "npm run -s install-if-deps-outdated",
     "start": "webpack --watch",
     "lint": "npm run -s install-if-deps-outdated && eslint client --ext=js,jsx",
-    "i18n": "pot-to-php ./languages/woo-dash.pot ./languages/woo-dash.php woo-dash && grunt i18n",
+    "i18n": "pot-to-php ./languages/wc-admin.pot ./languages/wc-admin.php wc-admin && grunt i18n",
     "precommit": "npm run -s install-if-no-packages && node bin/pre-commit-hook.js",
     "prepush": "npm run -s install-if-no-packages && node bin/pre-push-hook.js",
     "pretest": "npm run -s install-if-no-packages",
diff --git a/plugins/woocommerce-admin/phpunit.xml.dist b/plugins/woocommerce-admin/phpunit.xml.dist
index c0bc1b26dfa..24a9cf03281 100644
--- a/plugins/woocommerce-admin/phpunit.xml.dist
+++ b/plugins/woocommerce-admin/phpunit.xml.dist
@@ -10,7 +10,7 @@
 	syntaxCheck="true"
 	>
 	<testsuites>
-		<testsuite name="Woo Dash Test Suite">
+		<testsuite name="WooCommerce Admin Test Suite">
 			<directory prefix="test-" suffix=".php">./tests/</directory>
 		</testsuite>
 	</testsuites>
diff --git a/plugins/woocommerce-admin/tests/bootstrap.php b/plugins/woocommerce-admin/tests/bootstrap.php
index d8f7337668e..26d89d60ad5 100755
--- a/plugins/woocommerce-admin/tests/bootstrap.php
+++ b/plugins/woocommerce-admin/tests/bootstrap.php
@@ -2,7 +2,7 @@
 /**
  * PHPUnit bootstrap file
  *
- * @package Woo_Dash
+ * @package WC_Admin
  */
 
 $_tests_dir = getenv( 'WP_TESTS_DIR' );
@@ -24,7 +24,7 @@ require_once $_tests_dir . '/includes/functions.php';
  */
 function _manually_load_plugin() {
 	require dirname( dirname( dirname( __FILE__ ) ) ) . '/gutenberg/gutenberg.php';
-	require dirname( dirname( __FILE__ ) ) . '/woo-dash.php';
+	require dirname( dirname( __FILE__ ) ) . '/wc-admin.php';
 }
 tests_add_filter( 'muplugins_loaded', '_manually_load_plugin' );
 
diff --git a/plugins/woocommerce-admin/tests/test-sample.php b/plugins/woocommerce-admin/tests/test-sample.php
index 29aefdc7313..20bb293765b 100755
--- a/plugins/woocommerce-admin/tests/test-sample.php
+++ b/plugins/woocommerce-admin/tests/test-sample.php
@@ -2,7 +2,7 @@
 /**
  * Class SampleTest
  *
- * @package Woo_Dash
+ * @package WC_Admin
  */
 
 /**
diff --git a/plugins/woocommerce-admin/woo-dash.php b/plugins/woocommerce-admin/wc-admin.php
similarity index 59%
rename from plugins/woocommerce-admin/woo-dash.php
rename to plugins/woocommerce-admin/wc-admin.php
index f289577c0a3..bb1cb3bc19a 100755
--- a/plugins/woocommerce-admin/woo-dash.php
+++ b/plugins/woocommerce-admin/wc-admin.php
@@ -1,27 +1,27 @@
 <?php
 /**
- * Plugin Name: Woo Dashboard
+ * Plugin Name: WooCommerce Admin
  * Plugin URI: https://woocommerce.com/
- * Description: A feature plugin for a new Dashboard view of WooCommerce
+ * Description: A feature plugin for a modern, javascript-driven WooCommerce admin experience.
  * Author: Automattic
  * Author URI: https://woocommerce.com/
- * Text Domain: woo-dash
+ * Text Domain: woocommerce
  * Domain Path: /languages
  * Version: 0.1.0
  *
- * @package         Woo_Dash
+ * @package WC_Admin
  */
 
-if ( ! defined( 'WOO_DASH_APP' ) ) {
-	define( 'WOO_DASH_APP', 'woo-dash-app' );
+if ( ! defined( 'WC_ADMIN_APP' ) ) {
+	define( 'WC_ADMIN_APP', 'wc-admin-app' );
 }
 
 /**
  * Notify users of the plugin requirements
  */
-function woo_dash_plugins_notice() {
+function wc_admin_plugins_notice() {
 	$message = sprintf(
-		__( 'The WooCommerce Dashboard feature plugin requires both <a href="%1$s">Gutenberg</a> and <a href="%2$s">WooCommerce</a> to be installed and active.', 'woo-dash' ),
+		__( 'The WooCommerce Admin feature plugin requires both <a href="%1$s">Gutenberg</a> and <a href="%2$s">WooCommerce</a> to be installed and active.', 'wc-admin' ),
 		'https://wordpress.org/plugins/gutenberg/',
 		'https://wordpress.org/plugins/woocommerce/'
 	);
@@ -31,12 +31,12 @@ function woo_dash_plugins_notice() {
 /**
  * Set up the plugin, only if we can detect both Gutenberg and WooCommerce
  */
-function woo_dash_plugins_loaded() {
+function wc_admin_plugins_loaded() {
 	if (
 		! ( defined( 'GUTENBERG_DEVELOPMENT_MODE' ) || defined( 'GUTENBERG_VERSION' ) ) ||
 		! class_exists( 'WooCommerce' )
 	) {
-		add_action( 'admin_notices', 'woo_dash_plugins_notice' );
+		add_action( 'admin_notices', 'wc_admin_plugins_notice' );
 		return;
 	}
 
@@ -49,4 +49,4 @@ function woo_dash_plugins_loaded() {
 	// Create the Admin pages
 	require_once dirname( __FILE__ ) . '/lib/admin.php';
 }
-add_action( 'plugins_loaded', 'woo_dash_plugins_loaded' );
+add_action( 'plugins_loaded', 'wc_admin_plugins_loaded' );