diff --git a/includes/admin/views/html-admin-page-addons.php b/includes/admin/views/html-admin-page-addons.php
index 8d7b39252c1..72465d6cfa7 100644
--- a/includes/admin/views/html-admin-page-addons.php
+++ b/includes/admin/views/html-admin-page-addons.php
@@ -116,7 +116,7 @@ if ( ! defined( 'ABSPATH' ) ) {
 
 	<?php if ( 'Storefront' !== $theme['Name'] && '_featured' !== $current_section ) : ?>
 		<div class="storefront">
-			<a href="<?php echo esc_url( 'https://woocommerce.com/storefront/' ); ?>" target="_blank"><img src="<?php echo esc_url( WC()->plugin_url() ); ?>/assets/images/storefront.png" alt="Storefront" /></a>
+			<a href="<?php echo esc_url( 'https://woocommerce.com/storefront/' ); ?>" target="_blank"><img src="<?php echo esc_url( WC()->plugin_url() ); ?>/assets/images/storefront.png" alt="<?php esc_attr_e( 'Storefront', 'woocommerce' ); ?>" /></a>
 			<h2><?php esc_html_e( 'Looking for a WooCommerce theme?', 'woocommerce' ); ?></h2>
 			<p><?php esc_html_e( 'We recommend Storefront, the <em>official</em> WooCommerce theme.', 'woocommerce' ); ?></p>
 			<p><?php esc_html_e( 'Storefront is an intuitive, flexible and <strong>free</strong> WordPress theme offering deep integration with WooCommerce and many of the most popular customer-facing extensions.', 'woocommerce' ); ?></p>