diff --git a/plugins/woocommerce-admin/client/profile-wizard/steps/business-details/data/revenue-options.js b/plugins/woocommerce-admin/client/profile-wizard/steps/business-details/data/revenue-options.js
index 2db2761b908..b294297ec3f 100644
--- a/plugins/woocommerce-admin/client/profile-wizard/steps/business-details/data/revenue-options.js
+++ b/plugins/woocommerce-admin/client/profile-wizard/steps/business-details/data/revenue-options.js
@@ -97,4 +97,8 @@ export const getRevenueOptions = ( numberConfig, country ) => [
 			formatAmount( convertCurrency( 250000, country ) )
 		),
 	},
+	{
+		key: 'rather-not-say',
+		label: __( "I'd rather not say", 'woocommerce-admin' ),
+	},
 ];
diff --git a/plugins/woocommerce-admin/readme.txt b/plugins/woocommerce-admin/readme.txt
index 38e05f8b5d4..43e856a2004 100644
--- a/plugins/woocommerce-admin/readme.txt
+++ b/plugins/woocommerce-admin/readme.txt
@@ -89,6 +89,8 @@ Release and roadmap notes are available on the [WooCommerce Developers Blog](htt
 - Fix: Update payment card style on mobile #6413
 - Fix: Missing i18n in Welcome modal. #6456
 - Fix: Restore visual styles back to Analytics tabs. #5913
+- Add: Add a "rather not say" option to revenue in the profile wizard. #6475
+
 
 == 2.1.0 ==
 
diff --git a/plugins/woocommerce-admin/src/API/OnboardingProfile.php b/plugins/woocommerce-admin/src/API/OnboardingProfile.php
index 6698f420142..bcfb1f8cffc 100644
--- a/plugins/woocommerce-admin/src/API/OnboardingProfile.php
+++ b/plugins/woocommerce-admin/src/API/OnboardingProfile.php
@@ -315,6 +315,7 @@ class OnboardingProfile extends \WC_REST_Data_Controller {
 					'10000-50000',
 					'50000-250000',
 					'more-than-250000',
+					'rather-not-say',
 				),
 			),
 			'other_platform'      => array(