diff --git a/templates/single-product/add-to-cart/grouped.php b/templates/single-product/add-to-cart/grouped.php
index 5e4f9e6455c..08ad65a5a7e 100644
--- a/templates/single-product/add-to-cart/grouped.php
+++ b/templates/single-product/add-to-cart/grouped.php
@@ -45,7 +45,7 @@ do_action( 'woocommerce_before_add_to_cart_form' ); ?>
 
 						<td class="label">
 							<label for="product-<?php echo $product_id; ?>">
-								<?php echo $product->is_visible() ? '<a href="' . esc_url( get_permalink() ) . '">' . esc_html( get_the_title() ) . '</a>' : esc_html( get_the_title() ); ?>
+								<?php echo $product->is_visible() ? '<a href="' . esc_url( apply_filters( 'woocommerce_grouped_product_list_link', get_permalink(), $product_id ) ) . '">' . esc_html( get_the_title() ) . '</a>' : esc_html( get_the_title() ); ?>
 							</label>
 						</td>