diff --git a/plugins/woocommerce/changelog/31099 b/plugins/woocommerce/changelog/31099
new file mode 100644
index 00000000000..c7d42720bfe
--- /dev/null
+++ b/plugins/woocommerce/changelog/31099
@@ -0,0 +1,4 @@
+Significance: minor
+Type: enhancement
+
+Improve accessibility of sale price markup.
diff --git a/plugins/woocommerce/includes/wc-formatting-functions.php b/plugins/woocommerce/includes/wc-formatting-functions.php
index 52084b31291..2549d909bfb 100644
--- a/plugins/woocommerce/includes/wc-formatting-functions.php
+++ b/plugins/woocommerce/includes/wc-formatting-functions.php
@@ -1290,7 +1290,28 @@ function wc_format_stock_quantity_for_display( $stock_quantity, $product ) {
  * @return string
  */
 function wc_format_sale_price( $regular_price, $sale_price ) {
-	$price = '<del aria-hidden="true">' . ( is_numeric( $regular_price ) ? wc_price( $regular_price ) : $regular_price ) . '</del> <ins>' . ( is_numeric( $sale_price ) ? wc_price( $sale_price ) : $sale_price ) . '</ins>';
+	// Format the prices.
+	$formatted_regular_price = is_numeric( $regular_price ) ? wc_price( $regular_price ) : $regular_price;
+	$formatted_sale_price    = is_numeric( $sale_price ) ? wc_price( $sale_price ) : $sale_price;
+
+	// Strikethrough pricing.
+	$price = '<del aria-hidden="true">' . $formatted_regular_price . '</del> ';
+
+	// For accessibility (a11y) we'll also display that information to screen readers.
+	$price .= '<span class="screen-reader-text">';
+	// translators: %s is a product's regular price.
+	$price .= esc_html( sprintf( __( 'Original price was: %s.', 'woocommerce' ), wp_strip_all_tags( $formatted_regular_price ) ) );
+	$price .= '</span>';
+
+	// Add the sale price.
+	$price .= '<ins aria-hidden="true">' . $formatted_sale_price . '</ins>';
+
+	// For accessibility (a11y) we'll also display that information to screen readers.
+	$price .= '<span class="screen-reader-text">';
+	// translators: %s is a product's current (sale) price.
+	$price .= esc_html( sprintf( __( 'Current price is: %s.', 'woocommerce' ), wp_strip_all_tags( $formatted_sale_price ) ) );
+	$price .= '</span>';
+
 	return apply_filters( 'woocommerce_format_sale_price', $price, $regular_price, $sale_price );
 }
 
diff --git a/plugins/woocommerce/tests/e2e-pw/tests/merchant/product-edit.spec.js b/plugins/woocommerce/tests/e2e-pw/tests/merchant/product-edit.spec.js
index 9564a72222d..a9c8501b013 100644
--- a/plugins/woocommerce/tests/e2e-pw/tests/merchant/product-edit.spec.js
+++ b/plugins/woocommerce/tests/e2e-pw/tests/merchant/product-edit.spec.js
@@ -163,7 +163,7 @@ baseTest.describe( 'Products > Edit Product', () => {
 					.soft( page.locator( 'p' ).locator( 'del' ) )
 					.toHaveText( `$${ expectedRegularPrice }` );
 				await expect
-					.soft( page.locator( 'p' ).getByRole( 'insertion' ) )
+					.soft( page.locator( 'p' ).locator( 'ins' ) )
 					.toHaveText( `$${ expectedSalePrice }` );
 				await expect
 					.soft( page.getByText( `${ expectedStockQty } in stock` ) )
diff --git a/plugins/woocommerce/tests/legacy/unit-tests/formatting/functions.php b/plugins/woocommerce/tests/legacy/unit-tests/formatting/functions.php
index 5759750c101..a2f57041ffe 100644
--- a/plugins/woocommerce/tests/legacy/unit-tests/formatting/functions.php
+++ b/plugins/woocommerce/tests/legacy/unit-tests/formatting/functions.php
@@ -932,7 +932,7 @@ class WC_Tests_Formatting_Functions extends WC_Unit_Test_Case {
 	 * @since 3.3.0
 	 */
 	public function test_wc_format_sale_price() {
-		$this->assertEquals( '<del aria-hidden="true"><span class="woocommerce-Price-amount amount"><bdi><span class="woocommerce-Price-currencySymbol">&#36;</span>10.00</bdi></span></del> <ins><span class="woocommerce-Price-amount amount"><bdi><span class="woocommerce-Price-currencySymbol">&#36;</span>5.00</bdi></span></ins>', wc_format_sale_price( '10', '5' ) );
+		$this->assertEquals( '<del aria-hidden="true"><span class="woocommerce-Price-amount amount"><bdi><span class="woocommerce-Price-currencySymbol">&#36;</span>10.00</bdi></span></del> <span class="screen-reader-text">Original price was: &#036;10.00.</span><ins aria-hidden="true"><span class="woocommerce-Price-amount amount"><bdi><span class="woocommerce-Price-currencySymbol">&#36;</span>5.00</bdi></span></ins><span class="screen-reader-text">Current price is: &#036;5.00.</span>', wc_format_sale_price( '10', '5' ) );
 	}
 
 	/**
diff --git a/plugins/woocommerce/tests/legacy/unit-tests/product/data.php b/plugins/woocommerce/tests/legacy/unit-tests/product/data.php
index ae732e1a3f5..dab7f83d71f 100644
--- a/plugins/woocommerce/tests/legacy/unit-tests/product/data.php
+++ b/plugins/woocommerce/tests/legacy/unit-tests/product/data.php
@@ -262,11 +262,11 @@ class WC_Tests_Product_Data extends WC_Unit_Test_Case {
 
 		$product = wc_get_product( $product1_id );
 		$this->assertEquals( $product1_id, $product->get_id() );
-		$this->assertEquals( '<del aria-hidden="true"><span class="woocommerce-Price-amount amount"><bdi><span class="woocommerce-Price-currencySymbol">&#36;</span>10.00</bdi></span></del> <ins><span class="woocommerce-Price-amount amount"><bdi><span class="woocommerce-Price-currencySymbol">&#36;</span>7.00</bdi></span></ins>', $product->get_price_html() );
+		$this->assertEquals( '<del aria-hidden="true"><span class="woocommerce-Price-amount amount"><bdi><span class="woocommerce-Price-currencySymbol">&#36;</span>10.00</bdi></span></del> <span class="screen-reader-text">Original price was: &#036;10.00.</span><ins aria-hidden="true"><span class="woocommerce-Price-amount amount"><bdi><span class="woocommerce-Price-currencySymbol">&#36;</span>7.00</bdi></span></ins><span class="screen-reader-text">Current price is: &#036;7.00.</span>', $product->get_price_html() );
 
 		$product = wc_get_product( $product2_id );
 		$this->assertEquals( $product2_id, $product->get_id() );
-		$this->assertEquals( '<del aria-hidden="true"><span class="woocommerce-Price-amount amount"><bdi><span class="woocommerce-Price-currencySymbol">&#36;</span>20.00</bdi></span></del> <ins><span class="woocommerce-Price-amount amount"><bdi><span class="woocommerce-Price-currencySymbol">&#36;</span>16.00</bdi></span></ins>', $product->get_price_html() );
+		$this->assertEquals( '<del aria-hidden="true"><span class="woocommerce-Price-amount amount"><bdi><span class="woocommerce-Price-currencySymbol">&#36;</span>20.00</bdi></span></del> <span class="screen-reader-text">Original price was: &#036;20.00.</span><ins aria-hidden="true"><span class="woocommerce-Price-amount amount"><bdi><span class="woocommerce-Price-currencySymbol">&#36;</span>16.00</bdi></span></ins><span class="screen-reader-text">Current price is: &#036;16.00.</span>', $product->get_price_html() );
 
 		$product = wc_get_product( $product3_id );
 		$this->assertEquals( $product3_id, $product->get_id() );