diff --git a/plugins/woocommerce-admin/includes/api/class-wc-admin-rest-reports-customers-controller.php b/plugins/woocommerce-admin/includes/api/class-wc-admin-rest-reports-customers-controller.php
index 52f80ee2196..2039437b32b 100644
--- a/plugins/woocommerce-admin/includes/api/class-wc-admin-rest-reports-customers-controller.php
+++ b/plugins/woocommerce-admin/includes/api/class-wc-admin-rest-reports-customers-controller.php
@@ -116,9 +116,14 @@ class WC_Admin_REST_Reports_Customers_Controller extends WC_REST_Reports_Control
 	 * @return WP_REST_Response
 	 */
 	public function prepare_item_for_response( $report, $request ) {
-		$context = ! empty( $request['context'] ) ? $request['context'] : 'view';
-		$data    = $this->add_additional_fields_to_object( $report, $request );
-		$data    = $this->filter_response_by_context( $data, $context );
+		$context                      = ! empty( $request['context'] ) ? $request['context'] : 'view';
+		$data                         = $this->add_additional_fields_to_object( $report, $request );
+		$data['date_registered_gmt']  = wc_rest_prepare_date_response( $data['date_registered'] );
+		$data['date_registered']      = wc_rest_prepare_date_response( $data['date_registered'], false );
+		$data['date_last_active_gmt'] = wc_rest_prepare_date_response( $data['date_last_active'] );
+		$data['date_last_active']     = wc_rest_prepare_date_response( $data['date_last_active'], false );
+		$data                         = $this->filter_response_by_context( $data, $context );
+
 		// Wrap the data in a response object.
 		$response = rest_ensure_response( $data );
 		$response->add_links( $this->prepare_links( $report ) );
diff --git a/plugins/woocommerce-admin/tests/api/reports-customers.php b/plugins/woocommerce-admin/tests/api/reports-customers.php
index 8f765a987da..84064a9bdbf 100644
--- a/plugins/woocommerce-admin/tests/api/reports-customers.php
+++ b/plugins/woocommerce-admin/tests/api/reports-customers.php
@@ -46,6 +46,28 @@ class WC_Tests_API_Reports_Customers extends WC_REST_Unit_Test_Case {
 		$this->assertArrayHasKey( $this->endpoint, $routes );
 	}
 
+	/**
+	 * Asserts the report item schema is correct.
+	 *
+	 * @param array $schema Item to check schema.
+	 */
+	public function assert_report_item_schema( $schema ) {
+		$this->assertArrayHasKey( 'customer_id', $schema );
+		$this->assertArrayHasKey( 'user_id', $schema );
+		$this->assertArrayHasKey( 'name', $schema );
+		$this->assertArrayHasKey( 'username', $schema );
+		$this->assertArrayHasKey( 'country', $schema );
+		$this->assertArrayHasKey( 'city', $schema );
+		$this->assertArrayHasKey( 'postcode', $schema );
+		$this->assertArrayHasKey( 'date_registered', $schema );
+		$this->assertArrayHasKey( 'date_registered_gmt', $schema );
+		$this->assertArrayHasKey( 'date_last_active', $schema );
+		$this->assertArrayHasKey( 'date_last_active_gmt', $schema );
+		$this->assertArrayHasKey( 'orders_count', $schema );
+		$this->assertArrayHasKey( 'total_spend', $schema );
+		$this->assertArrayHasKey( 'avg_order_value', $schema );
+	}
+
 	/**
 	 * Test reports schema.
 	 *
@@ -59,21 +81,8 @@ class WC_Tests_API_Reports_Customers extends WC_REST_Unit_Test_Case {
 		$data       = $response->get_data();
 		$properties = $data['schema']['properties'];
 
-		$this->assertEquals( 14, count( $properties ) );
-		$this->assertArrayHasKey( 'customer_id', $properties );
-		$this->assertArrayHasKey( 'user_id', $properties );
-		$this->assertArrayHasKey( 'name', $properties );
-		$this->assertArrayHasKey( 'username', $properties );
-		$this->assertArrayHasKey( 'country', $properties );
-		$this->assertArrayHasKey( 'city', $properties );
-		$this->assertArrayHasKey( 'postcode', $properties );
-		$this->assertArrayHasKey( 'date_registered', $properties );
-		$this->assertArrayHasKey( 'date_registered_gmt', $properties );
-		$this->assertArrayHasKey( 'date_last_active', $properties );
-		$this->assertArrayHasKey( 'date_last_active_gmt', $properties );
-		$this->assertArrayHasKey( 'orders_count', $properties );
-		$this->assertArrayHasKey( 'total_spend', $properties );
-		$this->assertArrayHasKey( 'avg_order_value', $properties );
+		$this->assertCount( 14, $properties );
+		$this->assert_report_item_schema( $properties );
 	}
 
 	/**
@@ -141,5 +150,6 @@ class WC_Tests_API_Reports_Customers extends WC_REST_Unit_Test_Case {
 		$this->assertEquals( $test_customers[0]->get_id(), $reports[0]['user_id'] );
 		$this->assertEquals( 1, $reports[0]['orders_count'] );
 		$this->assertEquals( 100, $reports[0]['total_spend'] );
+		$this->assert_report_item_schema( $reports[0] );
 	}
 }