diff --git a/includes/admin/importers/class-wc-product-csv-importer-controller.php b/includes/admin/importers/class-wc-product-csv-importer-controller.php
index c9dc36359a3..840f076f8a2 100644
--- a/includes/admin/importers/class-wc-product-csv-importer-controller.php
+++ b/includes/admin/importers/class-wc-product-csv-importer-controller.php
@@ -402,11 +402,11 @@ class WC_Product_CSV_Importer_Controller {
 			'published'          => __( 'Published', 'woocommerce' ),
 			'featured'           => __( 'Is featured?', 'woocommerce' ),
 			'catalog_visibility' => __( 'Visibility in catalog', 'woocommerce' ),
-			'short_description'  => __( 'Short Description', 'woocommerce' ),
+			'short_description'  => __( 'Short description', 'woocommerce' ),
 			'description'        => __( 'Description', 'woocommerce' ),
 			'date_on_sale_from'  => __( 'Date sale price starts', 'woocommerce' ),
 			'date_on_sale_to'    => __( 'Date sale price ends', 'woocommerce' ),
-			'tax_status'         => __( 'Tax Class', 'woocommerce' ),
+			'tax_status'         => __( 'Tax class', 'woocommerce' ),
 			'stock_status'       => __( 'In stock?', 'woocommerce' ),
 			'stock'              => __( 'Stock', 'woocommerce' ),
 			'backorders'         => __( 'Backorders allowed?', 'woocommerce' ),
@@ -416,15 +416,15 @@ class WC_Product_CSV_Importer_Controller {
 			'width'              => sprintf( __( 'Width (%s)', 'woocommerce' ), $dimension_unit ),
 			'height'             => sprintf( __( 'Height (%s)', 'woocommerce' ), $dimension_unit ),
 			'reviews_allowed'    => __( 'Allow customer reviews?', 'woocommerce' ),
-			'purchase_note'      => __( 'Purchase Note', 'woocommerce' ),
-			'sale_price'         => __( 'Sale Price', 'woocommerce' ),
-			'regular_price'      => __( 'Regular Price', 'woocommerce' ),
+			'purchase_note'      => __( 'Purchase note', 'woocommerce' ),
+			'sale_price'         => __( 'Sale price', 'woocommerce' ),
+			'regular_price'      => __( 'Regular price', 'woocommerce' ),
 			'category_ids'       => __( 'Categories', 'woocommerce' ),
 			'tag_ids'            => __( 'Tags', 'woocommerce' ),
-			'shipping_class_id'  => __( 'Shipping Class', 'woocommerce' ),
+			'shipping_class_id'  => __( 'Shipping class', 'woocommerce' ),
 			'image_id'           => __( 'Images', 'woocommerce' ),
-			'download_limit'     => __( 'Download Limit', 'woocommerce' ),
-			'download_expiry'    => __( 'Download Expiry Days', 'woocommerce' ),
+			'download_limit'     => __( 'Download limit', 'woocommerce' ),
+			'download_expiry'    => __( 'Download expiry days', 'woocommerce' ),
 			'parent_id'          => __( 'Parent', 'woocommerce' ),
 			'upsell_ids'         => __( 'Upsells', 'woocommerce' ),
 			'cross_sell_ids'     => __( 'Cross-sells', 'woocommerce' ),
@@ -436,11 +436,11 @@ class WC_Product_CSV_Importer_Controller {
 			array( $this, 'sanitize_special_column_name_regex' ),
 			apply_filters( 'woocommerce_csv_product_import_mapping_special_columns',
 				array(
-					'attributes:name'    => __( 'Attribute %d Name', 'woocommerce' ),
-					'attributes:value'   => __( 'Attribute %d Value(s)', 'woocommerce' ),
-					'attributes:visible' => __( 'Attribute %d Visible', 'woocommerce' ),
-					'attributes:default' => __( 'Attribute %d Default', 'woocommerce' ),
-					'downloads:name'     => __( 'Download %d Name', 'woocommerce' ),
+					'attributes:name'    => __( 'Attribute %d name', 'woocommerce' ),
+					'attributes:value'   => __( 'Attribute %d value(s)', 'woocommerce' ),
+					'attributes:visible' => __( 'Attribute %d visible', 'woocommerce' ),
+					'attributes:default' => __( 'Attribute %d default', 'woocommerce' ),
+					'downloads:name'     => __( 'Download %d name', 'woocommerce' ),
 					'downloads:url'      => __( 'Download %d URL', 'woocommerce' ),
 					'meta:'              => __( 'Meta: %s', 'woocommerce' ),
 				)
@@ -505,12 +505,12 @@ class WC_Product_CSV_Importer_Controller {
 			'published'          => __( 'Published', 'woocommerce' ),
 			'featured'           => __( 'Is featured?', 'woocommerce' ),
 			'catalog_visibility' => __( 'Visibility in catalog', 'woocommerce' ),
-			'short_description'  => __( 'Short Description', 'woocommerce' ),
+			'short_description'  => __( 'Short description', 'woocommerce' ),
 			'description'        => __( 'Description', 'woocommerce' ),
 			'date_on_sale_from'  => __( 'Date sale price starts', 'woocommerce' ),
 			'date_on_sale_to'    => __( 'Date sale price ends', 'woocommerce' ),
-			'tax_status'         => __( 'Tax Status', 'woocommerce' ),
-			'tax_class'          => __( 'Tax Class', 'woocommerce' ),
+			'tax_status'         => __( 'Tax status', 'woocommerce' ),
+			'tax_class'          => __( 'Tax class', 'woocommerce' ),
 			'stock_status'       => __( 'In stock?', 'woocommerce' ),
 			'backorders'         => __( 'Backorders allowed?', 'woocommerce' ),
 			'sold_individually'  => __( 'Sold individually?', 'woocommerce' ),
@@ -528,13 +528,13 @@ class WC_Product_CSV_Importer_Controller {
 				),
 			),
 			'reviews_allowed'    => __( 'Allow customer reviews?', 'woocommerce' ),
-			'purchase_note'      => __( 'Purchase Note', 'woocommerce' ),
-			'sale_price'         => __( 'Sale Price', 'woocommerce' ),
+			'purchase_note'      => __( 'Purchase note', 'woocommerce' ),
+			'sale_price'         => __( 'Sale price', 'woocommerce' ),
 			'regular_price'      => __( 'Regular Price', 'woocommerce' ),
 			'stock'              => __( 'Stock', 'woocommerce' ),
 			'category_ids'       => __( 'Categories', 'woocommerce' ),
 			'tag_ids'            => __( 'Tags', 'woocommerce' ),
-			'shipping_class_id'  => __( 'Shipping Class', 'woocommerce' ),
+			'shipping_class_id'  => __( 'Shipping class', 'woocommerce' ),
 			'image_id'           => __( 'Images', 'woocommerce' ),
 			'parent_id'          => __( 'Parent', 'woocommerce' ),
 			'upsell_ids'         => __( 'Upsells', 'woocommerce' ),
@@ -549,10 +549,10 @@ class WC_Product_CSV_Importer_Controller {
 			'downloads'          => array(
 				'name'    => __( 'Downloads', 'woocommerce' ),
 				'options' => array(
-					'downloads:name' . $index => __( 'Download Name', 'woocommerce' ),
+					'downloads:name' . $index => __( 'Download name', 'woocommerce' ),
 					'downloads:url' . $index  => __( 'Download URL', 'woocommerce' ),
-					'download_limit'          => __( 'Download Limit', 'woocommerce' ),
-					'download_expiry'         => __( 'Download Expiry Days', 'woocommerce' ),
+					'download_limit'          => __( 'Download limit', 'woocommerce' ),
+					'download_expiry'         => __( 'Download expiry days', 'woocommerce' ),
 				),
 			),
 			'attributes'         => array(
diff --git a/includes/export/class-wc-product-csv-exporter.php b/includes/export/class-wc-product-csv-exporter.php
index ae9405932fb..39fd15eef64 100644
--- a/includes/export/class-wc-product-csv-exporter.php
+++ b/includes/export/class-wc-product-csv-exporter.php
@@ -84,11 +84,11 @@ class WC_Product_CSV_Exporter extends WC_CSV_Batch_Exporter {
 			'published'          => __( 'Published', 'woocommerce' ),
 			'featured'           => __( 'Is featured?', 'woocommerce' ),
 			'catalog_visibility' => __( 'Visibility in catalog', 'woocommerce' ),
-			'short_description'  => __( 'Short Description', 'woocommerce' ),
+			'short_description'  => __( 'Short description', 'woocommerce' ),
 			'description'        => __( 'Description', 'woocommerce' ),
 			'date_on_sale_from'  => __( 'Date sale price starts', 'woocommerce' ),
 			'date_on_sale_to'    => __( 'Date sale price ends', 'woocommerce' ),
-			'tax_status'         => __( 'Tax Class', 'woocommerce' ),
+			'tax_status'         => __( 'Tax class', 'woocommerce' ),
 			'stock_status'       => __( 'In stock?', 'woocommerce' ),
 			'stock'              => __( 'Stock', 'woocommerce' ),
 			'backorders'         => __( 'Backorders allowed?', 'woocommerce' ),
@@ -98,15 +98,15 @@ class WC_Product_CSV_Exporter extends WC_CSV_Batch_Exporter {
 			'width'              => sprintf( __( 'Width (%s)', 'woocommerce' ), get_option( 'woocommerce_dimension_unit' ) ),
 			'height'             => sprintf( __( 'Height (%s)', 'woocommerce' ), get_option( 'woocommerce_dimension_unit' ) ),
 			'reviews_allowed'    => __( 'Allow customer reviews?', 'woocommerce' ),
-			'purchase_note'      => __( 'Purchase Note', 'woocommerce' ),
-			'sale_price'         => __( 'Sale Price', 'woocommerce' ),
-			'regular_price'      => __( 'Regular Price', 'woocommerce' ),
+			'purchase_note'      => __( 'Purchase note', 'woocommerce' ),
+			'sale_price'         => __( 'Sale price', 'woocommerce' ),
+			'regular_price'      => __( 'Regular price', 'woocommerce' ),
 			'category_ids'       => __( 'Categories', 'woocommerce' ),
 			'tag_ids'            => __( 'Tags', 'woocommerce' ),
-			'shipping_class_id'  => __( 'Shipping Class', 'woocommerce' ),
+			'shipping_class_id'  => __( 'Shipping class', 'woocommerce' ),
 			'images'             => __( 'Images', 'woocommerce' ),
-			'download_limit'     => __( 'Download Limit', 'woocommerce' ),
-			'download_expiry'    => __( 'Download Expiry Days', 'woocommerce' ),
+			'download_limit'     => __( 'Download limit', 'woocommerce' ),
+			'download_expiry'    => __( 'Download expiry days', 'woocommerce' ),
 			'parent_id'          => __( 'Parent', 'woocommerce' ),
 			'upsell_ids'         => __( 'Upsells', 'woocommerce' ),
 			'cross_sell_ids'     => __( 'Cross-sells', 'woocommerce' ),
@@ -411,7 +411,7 @@ class WC_Product_CSV_Exporter extends WC_CSV_Batch_Exporter {
 			if ( $downloads ) {
 				$i = 1;
 				foreach ( $downloads as $download ) {
-					$this->column_names[ 'downloads:name' . $i ] = sprintf( __( 'Download %d Name', 'woocommerce' ), $i );
+					$this->column_names[ 'downloads:name' . $i ] = sprintf( __( 'Download %d name', 'woocommerce' ), $i );
 					$this->column_names[ 'downloads:url' . $i ]  = sprintf( __( 'Download %d URL', 'woocommerce' ), $i );
 					$row[ 'downloads:name' . $i ] = $download->get_name();
 					$row[ 'downloads:url' . $i ]  = $download->get_file();
@@ -436,8 +436,8 @@ class WC_Product_CSV_Exporter extends WC_CSV_Batch_Exporter {
 			if ( count( $attributes ) ) {
 				$i = 1;
 				foreach ( $attributes as $attribute_name => $attribute ) {
-					$this->column_names[ 'attributes:name' . $i ]  = sprintf( __( 'Attribute %d Name', 'woocommerce' ), $i );
-					$this->column_names[ 'attributes:value' . $i ] = sprintf( __( 'Attribute %d Value(s)', 'woocommerce' ), $i );
+					$this->column_names[ 'attributes:name' . $i ]  = sprintf( __( 'Attribute %d name', 'woocommerce' ), $i );
+					$this->column_names[ 'attributes:value' . $i ] = sprintf( __( 'Attribute %d value(s)', 'woocommerce' ), $i );
 
 					if ( is_a( $attribute, 'WC_Product_Attribute' ) ) {
 						$row[ 'attributes:name' . $i ] = wc_attribute_label( $attribute->get_name(), $product );
@@ -466,7 +466,7 @@ class WC_Product_CSV_Exporter extends WC_CSV_Batch_Exporter {
 					}
 
 					if ( $product->is_type( 'variable' ) && isset( $default_attributes[ sanitize_title( $attribute_name ) ] ) ) {
-						$this->column_names[ 'attributes:default' . $i ] = sprintf( __( 'Attribute %d Default', 'woocommerce' ), $i );
+						$this->column_names[ 'attributes:default' . $i ] = sprintf( __( 'Attribute %d default', 'woocommerce' ), $i );
 						$default_value                                   = $default_attributes[ sanitize_title( $attribute_name ) ];
 
 						if ( 0 === strpos( $attribute_name, 'pa_' ) ) {