diff --git a/packages/js/components/changelog/add-29_product_link_slug b/packages/js/components/changelog/add-29_product_link_slug
new file mode 100644
index 00000000000..a0e4f41a088
--- /dev/null
+++ b/packages/js/components/changelog/add-29_product_link_slug
@@ -0,0 +1,4 @@
+Significance: minor
+Type: add
+
+Update resetForm arguments, adding changed fields, touched fields and errors.
diff --git a/packages/js/components/src/form/form-context.ts b/packages/js/components/src/form/form-context.ts
index e1d281a358f..ef00f36586b 100644
--- a/packages/js/components/src/form/form-context.ts
+++ b/packages/js/components/src/form/form-context.ts
@@ -31,7 +31,12 @@ export type FormContext< Values extends Record< string, any > > = {
 		help: string | null | undefined;
 	};
 	isValidForm: boolean;
-	resetForm: ( initialValues: Values ) => void;
+	resetForm: (
+		initialValues: Values,
+		changedFields?: { [ P in keyof Values ]?: boolean | undefined },
+		touchedFields?: { [ P in keyof Values ]?: boolean | undefined },
+		errors?: { [ P in keyof Values ]?: string }
+	) => void;
 };
 
 // eslint-disable-next-line @typescript-eslint/no-explicit-any
diff --git a/packages/js/components/src/form/form.tsx b/packages/js/components/src/form/form.tsx
index f22e6ad60bb..f76132841e9 100644
--- a/packages/js/components/src/form/form.tsx
+++ b/packages/js/components/src/form/form.tsx
@@ -110,11 +110,16 @@ function FormComponent< Values extends Record< string, any > >(
 		validate( values );
 	}, [] );
 
-	const resetForm = ( newInitialValues: Values ) => {
+	const resetForm = (
+		newInitialValues: Values,
+		newChangedFields = {},
+		newTouchedFields = {},
+		newErrors = {}
+	) => {
 		setValues( newInitialValues || {} );
-		setChangedFields( {} );
-		setTouched( {} );
-		setErrors( {} );
+		setChangedFields( newChangedFields );
+		setTouched( newTouchedFields );
+		setErrors( newErrors );
 	};
 
 	useImperativeHandle( ref, () => ( {
diff --git a/packages/js/data/changelog/add-29_product_link_slug b/packages/js/data/changelog/add-29_product_link_slug
new file mode 100644
index 00000000000..260a9ca1f67
--- /dev/null
+++ b/packages/js/data/changelog/add-29_product_link_slug
@@ -0,0 +1,4 @@
+Significance: patch
+Type: tweak
+
+Update types for update and create product.
diff --git a/packages/js/data/src/products/actions.ts b/packages/js/data/src/products/actions.ts
index 399e6da44a9..d340bbcae64 100644
--- a/packages/js/data/src/products/actions.ts
+++ b/packages/js/data/src/products/actions.ts
@@ -127,7 +127,7 @@ export function getProductsTotalCountError(
 }
 
 export function* createProduct(
-	data: Omit< Product, ReadOnlyProperties >
+	data: Partial< Omit< Product, ReadOnlyProperties > >
 ): Generator< unknown, Product, Product > {
 	yield createProductStart();
 	try {
@@ -147,7 +147,7 @@ export function* createProduct(
 
 export function* updateProduct(
 	id: number,
-	data: Omit< Product, ReadOnlyProperties >
+	data: Partial< Omit< Product, ReadOnlyProperties > >
 ): Generator< unknown, Product, Product > {
 	yield updateProductStart( id );
 	try {
diff --git a/packages/js/data/src/products/constants.ts b/packages/js/data/src/products/constants.ts
index a6cccbcaf06..251ff06f535 100644
--- a/packages/js/data/src/products/constants.ts
+++ b/packages/js/data/src/products/constants.ts
@@ -1,3 +1,4 @@
 export const STORE_NAME = 'wc/admin/products';
 
 export const WC_PRODUCT_NAMESPACE = '/wc/v3/products';
+export const PERMALINK_PRODUCT_REGEX = /%(?:postname|pagename)%/;
diff --git a/packages/js/data/src/products/index.ts b/packages/js/data/src/products/index.ts
index 0d1cd5a38ec..0d3087d3ff5 100644
--- a/packages/js/data/src/products/index.ts
+++ b/packages/js/data/src/products/index.ts
@@ -19,6 +19,7 @@ registerStore< State >( STORE_NAME, {
 	reducer: reducer as Reducer< ProductState >,
 	actions,
 	controls,
+	// @ts-expect-error as the registerStore type is not allowing the createRegistrySelector selector.
 	selectors,
 	resolvers,
 } );
diff --git a/packages/js/data/src/products/selectors.ts b/packages/js/data/src/products/selectors.ts
index 251c69181db..ef1d3cc1bd5 100644
--- a/packages/js/data/src/products/selectors.ts
+++ b/packages/js/data/src/products/selectors.ts
@@ -2,6 +2,7 @@
  * External dependencies
  */
 import createSelector from 'rememo';
+import { createRegistrySelector } from '@wordpress/data';
 
 /**
  * Internal dependencies
@@ -14,6 +15,7 @@ import { WPDataSelector, WPDataSelectors } from '../types';
 import { ProductState } from './reducer';
 import { PartialProduct, ProductQuery } from './types';
 import { ActionDispatchers } from './actions';
+import { PERMALINK_PRODUCT_REGEX } from './constants';
 
 export const getProduct = (
 	state: ProductState,
@@ -120,6 +122,39 @@ export const isPending = (
 	return false;
 };
 
+export const getPermalinkParts = createRegistrySelector(
+	( select ) => ( state: ProductState, productId: number ) => {
+		const product = select( 'core' ).getEntityRecord(
+			'postType',
+			'product',
+			productId,
+			// @ts-expect-error query object is not part of the @wordpress/core-data types yet.
+			{
+				_fields: [
+					'id',
+					'permalink_template',
+					'slug',
+					'generated_slug',
+				],
+			}
+		);
+		if ( product && product.permalink_template ) {
+			const postName = product.slug || product.generated_slug;
+
+			const [ prefix, suffix ] = product.permalink_template.split(
+				PERMALINK_PRODUCT_REGEX
+			);
+
+			return {
+				prefix,
+				postName,
+				suffix,
+			};
+		}
+		return null;
+	}
+);
+
 export type ProductsSelectors = {
 	getCreateProductError: WPDataSelector< typeof getCreateProductError >;
 	getProduct: WPDataSelector< typeof getProduct >;
@@ -127,4 +162,7 @@ export type ProductsSelectors = {
 	getProductsTotalCount: WPDataSelector< typeof getProductsTotalCount >;
 	getProductsError: WPDataSelector< typeof getProductsError >;
 	isPending: WPDataSelector< typeof isPending >;
+	getPermalinkParts: (
+		productId: number
+	) => { prefix: string; postName: string; suffix: string } | null;
 } & WPDataSelectors;
diff --git a/plugins/woocommerce-admin/client/products/add-product-page.tsx b/plugins/woocommerce-admin/client/products/add-product-page.tsx
index 6fdcfe3e908..2ac487d0548 100644
--- a/plugins/woocommerce-admin/client/products/add-product-page.tsx
+++ b/plugins/woocommerce-admin/client/products/add-product-page.tsx
@@ -12,7 +12,6 @@ import { Product } from '@woocommerce/data';
 import { ProductFormLayout } from './layout/product-form-layout';
 import { ProductFormActions } from './product-form-actions';
 import { ProductDetailsSection } from './sections/product-details-section';
-import { ProductImagesSection } from './sections/product-images-section';
 import './product-page.scss';
 
 const AddProductPage: React.FC = () => {
diff --git a/plugins/woocommerce-admin/client/products/edit-product-page.tsx b/plugins/woocommerce-admin/client/products/edit-product-page.tsx
index 2046cdf4dc5..a1dfab56a17 100644
--- a/plugins/woocommerce-admin/client/products/edit-product-page.tsx
+++ b/plugins/woocommerce-admin/client/products/edit-product-page.tsx
@@ -28,14 +28,32 @@ const EditProductPage: React.FC = () => {
 	const formRef = useRef< FormRef< Partial< Product > > >( null );
 	const { product, isLoading, isPendingAction } = useSelect(
 		( select: WCDataSelector ) => {
-			const { getProduct, hasFinishedResolution, isPending } =
-				select( PRODUCTS_STORE_NAME );
+			const {
+				getProduct,
+				hasFinishedResolution,
+				isPending,
+				getPermalinkParts,
+			} = select( PRODUCTS_STORE_NAME );
 			if ( productId ) {
+				const retrievedProduct = getProduct(
+					parseInt( productId, 10 ),
+					undefined
+				);
+				const permalinkParts = getPermalinkParts(
+					parseInt( productId, 10 )
+				);
 				return {
-					product: getProduct( parseInt( productId, 10 ), undefined ),
-					isLoading: ! hasFinishedResolution( 'getProduct', [
-						parseInt( productId, 10 ),
-					] ),
+					product:
+						permalinkParts && retrievedProduct
+							? retrievedProduct
+							: undefined,
+					isLoading:
+						! hasFinishedResolution( 'getProduct', [
+							parseInt( productId, 10 ),
+						] ) ||
+						! hasFinishedResolution( 'getPermalinkParts', [
+							parseInt( productId, 10 ),
+						] ),
 					isPendingAction:
 						isPending( 'createProduct' ) ||
 						isPending(
diff --git a/plugins/woocommerce-admin/client/products/layout/product-section-layout.scss b/plugins/woocommerce-admin/client/products/layout/product-section-layout.scss
index b7ace9dd586..9ff2510049c 100644
--- a/plugins/woocommerce-admin/client/products/layout/product-section-layout.scss
+++ b/plugins/woocommerce-admin/client/products/layout/product-section-layout.scss
@@ -8,7 +8,6 @@
 		flex-direction: column;
 		align-items: flex-start;
 		padding: $gap-large;
-		gap: $gap-smaller;
 
 		background: $white;
 		border: 1px solid $gray-400;
@@ -18,4 +17,8 @@
 			width: 100%;
 		}
 	}
+
+	.product-field-layout:not(:first-child) {
+		margin-top: $gap;
+	}
 }
diff --git a/plugins/woocommerce-admin/client/products/layout/product-section-layout.tsx b/plugins/woocommerce-admin/client/products/layout/product-section-layout.tsx
index 05feace6bcf..26fef357c8f 100644
--- a/plugins/woocommerce-admin/client/products/layout/product-section-layout.tsx
+++ b/plugins/woocommerce-admin/client/products/layout/product-section-layout.tsx
@@ -29,7 +29,7 @@ export const ProductSectionLayout: React.FC< ProductSectionLayoutProps > = ( {
 			</div>
 			<div className="product-category-layout__fields">
 				{ Children.map( children, ( child ) => {
-					if ( isValidElement( child ) && child.props.name ) {
+					if ( isValidElement( child ) && child.props.onChange ) {
 						return (
 							<ProductFieldLayout
 								fieldName={ child.props.name }
diff --git a/plugins/woocommerce-admin/client/products/layout/test/product-section-layout.test.tsx b/plugins/woocommerce-admin/client/products/layout/test/product-section-layout.test.tsx
index cb4cfa0b581..8f8d7e8f6ab 100644
--- a/plugins/woocommerce-admin/client/products/layout/test/product-section-layout.test.tsx
+++ b/plugins/woocommerce-admin/client/products/layout/test/product-section-layout.test.tsx
@@ -26,7 +26,9 @@ jest.mock( '../product-field-layout', () => {
 	};
 } );
 
-const SampleInputField: React.FC< { name: string } > = ( { name } ) => {
+const SampleInputField: React.FC< { name: string; onChange: () => void } > = ( {
+	name,
+} ) => {
 	return <div>smaple-input-field-{ name }</div>;
 };
 
@@ -46,14 +48,14 @@ describe( 'ProductSectionLayout', () => {
 		expect( queryByText( 'This is a description' ) ).toBeInTheDocument();
 	} );
 
-	it( 'should wrap children in ProductFieldLayout if prop contains name', () => {
+	it( 'should wrap children in ProductFieldLayout if prop contains onChange', () => {
 		const { queryByText, queryAllByText } = render(
 			<ProductSectionLayout
 				title="Title"
 				description="This is a description"
 			>
-				<SampleInputField name="name" />
-				<SampleInputField name="description" />
+				<SampleInputField name="name" onChange={ () => {} } />
+				<SampleInputField name="description" onChange={ () => {} } />
 			</ProductSectionLayout>
 		);
 
@@ -66,7 +68,7 @@ describe( 'ProductSectionLayout', () => {
 		).toBeInTheDocument();
 	} );
 
-	it( 'should not wrap children in ProductFieldLayout if prop does not contain name', () => {
+	it( 'should not wrap children in ProductFieldLayout if prop does not contain onChange', () => {
 		const { queryByText, queryAllByText } = render(
 			<ProductSectionLayout
 				title="Title"
diff --git a/plugins/woocommerce-admin/client/products/product-form-actions.tsx b/plugins/woocommerce-admin/client/products/product-form-actions.tsx
index d8ea5f65d5c..c6a3d2aa616 100644
--- a/plugins/woocommerce-admin/client/products/product-form-actions.tsx
+++ b/plugins/woocommerce-admin/client/products/product-form-actions.tsx
@@ -50,7 +50,11 @@ export const ProductFormActions: React.FC = () => {
 		if ( ! values.id ) {
 			createProductWithStatus( values, 'draft' );
 		} else {
-			const product = await updateProductWithStatus( values, 'draft' );
+			const product = await updateProductWithStatus(
+				values.id,
+				values,
+				'draft'
+			);
 			if ( product && product.id ) {
 				resetForm( product );
 			}
@@ -65,7 +69,11 @@ export const ProductFormActions: React.FC = () => {
 		if ( ! values.id ) {
 			createProductWithStatus( values, 'publish' );
 		} else {
-			const product = await updateProductWithStatus( values, 'publish' );
+			const product = await updateProductWithStatus(
+				values.id,
+				values,
+				'publish'
+			);
 			if ( product && product.id ) {
 				resetForm( product );
 			}
@@ -78,7 +86,7 @@ export const ProductFormActions: React.FC = () => {
 			...getProductDataForTracks(),
 		} );
 		if ( values.id ) {
-			await updateProductWithStatus( values, 'publish' );
+			await updateProductWithStatus( values.id, values, 'publish' );
 		} else {
 			await createProductWithStatus( values, 'publish', false, true );
 		}
@@ -91,7 +99,11 @@ export const ProductFormActions: React.FC = () => {
 			...getProductDataForTracks(),
 		} );
 		if ( values.id ) {
-			await updateProductWithStatus( values, values.status || 'draft' );
+			await updateProductWithStatus(
+				values.id,
+				values,
+				values.status || 'draft'
+			);
 		}
 		await copyProductWithStatus( values );
 	};
diff --git a/plugins/woocommerce-admin/client/products/sections/product-details-section.scss b/plugins/woocommerce-admin/client/products/sections/product-details-section.scss
new file mode 100644
index 00000000000..2eda224f181
--- /dev/null
+++ b/plugins/woocommerce-admin/client/products/sections/product-details-section.scss
@@ -0,0 +1,18 @@
+.product-details-section {
+	&__product-link {
+		color: $gray-700;
+		font-size: 12px;
+
+		> a {
+			color: inherit;
+			text-decoration: none;
+			font-weight: 600;
+		}
+
+		.components-button.is-link {
+			font-size: 12px;
+			text-decoration: none;
+			margin-left: $gap-smaller;
+		}
+	}
+}
diff --git a/plugins/woocommerce-admin/client/products/sections/product-details-section.tsx b/plugins/woocommerce-admin/client/products/sections/product-details-section.tsx
index be5ac39e09b..b549105a8d9 100644
--- a/plugins/woocommerce-admin/client/products/sections/product-details-section.tsx
+++ b/plugins/woocommerce-admin/client/products/sections/product-details-section.tsx
@@ -1,22 +1,47 @@
 /**
  * External dependencies
  */
-import { CheckboxControl, TextControl } from '@wordpress/components';
+import { CheckboxControl, Button, TextControl } from '@wordpress/components';
+import { useSelect } from '@wordpress/data';
 import { __ } from '@wordpress/i18n';
+import { useState } from '@wordpress/element';
+import { cleanForSlug } from '@wordpress/url';
 import { EnrichedLabel, useFormContext } from '@woocommerce/components';
-import { Product } from '@woocommerce/data';
+import {
+	Product,
+	PRODUCTS_STORE_NAME,
+	WCDataSelector,
+} from '@woocommerce/data';
 import classnames from 'classnames';
 import { recordEvent } from '@woocommerce/tracks';
 
 /**
  * Internal dependencies
  */
+import './product-details-section.scss';
 import { ProductSectionLayout } from '../layout/product-section-layout';
+import { EditProductLinkModal } from '../shared/edit-product-link-modal';
 
 const PRODUCT_DETAILS_SLUG = 'product-details';
 
 export const ProductDetailsSection: React.FC = () => {
-	const { getInputProps } = useFormContext< Product >();
+	const { getInputProps, values } = useFormContext< Product >();
+	const [ showProductLinkEditModal, setShowProductLinkEditModal ] =
+		useState( false );
+	const { permalinkPrefix, permalinkSuffix } = useSelect(
+		( select: WCDataSelector ) => {
+			const { getPermalinkParts } = select( PRODUCTS_STORE_NAME );
+			if ( values.id ) {
+				const parts = getPermalinkParts( values.id );
+				return {
+					permalinkPrefix: parts?.prefix,
+					permalinkSuffix: parts?.suffix,
+				};
+			}
+			return {};
+		}
+	);
+
 	const getCheckboxProps = ( item: string ) => {
 		const { checked, className, onChange, onBlur } =
 			getInputProps< boolean >( item );
@@ -67,6 +92,26 @@ export const ProductDetailsSection: React.FC = () => {
 				placeholder={ __( 'e.g. 12 oz Coffee Mug', 'woocommerce' ) }
 				{ ...getTextControlProps( 'name' ) }
 			/>
+			{ values.id && permalinkPrefix && (
+				<div className="product-details-section__product-link">
+					{ __( 'Product link', 'woocommerce' ) }:&nbsp;
+					<a
+						href={ values.permalink }
+						target="_blank"
+						rel="noreferrer"
+					>
+						{ permalinkPrefix }
+						{ values.slug || cleanForSlug( values.name ) }
+						{ permalinkSuffix }
+					</a>
+					<Button
+						variant="link"
+						onClick={ () => setShowProductLinkEditModal( true ) }
+					>
+						{ __( 'Edit', 'woocommerce' ) }
+					</Button>
+				</div>
+			) }
 			<CheckboxControl
 				label={
 					<EnrichedLabel
@@ -85,6 +130,15 @@ export const ProductDetailsSection: React.FC = () => {
 				}
 				{ ...getCheckboxProps( 'featured' ) }
 			/>
+			{ showProductLinkEditModal && (
+				<EditProductLinkModal
+					permalinkPrefix={ permalinkPrefix || '' }
+					permalinkSuffix={ permalinkSuffix || '' }
+					product={ values }
+					onCancel={ () => setShowProductLinkEditModal( false ) }
+					onSaved={ () => setShowProductLinkEditModal( false ) }
+				/>
+			) }
 		</ProductSectionLayout>
 	);
 };
diff --git a/plugins/woocommerce-admin/client/products/shared/edit-product-link-modal/edit-product-link-modal.scss b/plugins/woocommerce-admin/client/products/shared/edit-product-link-modal/edit-product-link-modal.scss
new file mode 100644
index 00000000000..38ed78ef5dc
--- /dev/null
+++ b/plugins/woocommerce-admin/client/products/shared/edit-product-link-modal/edit-product-link-modal.scss
@@ -0,0 +1,11 @@
+.woocommerce-product-link-edit-modal {
+	min-width: 650px;
+
+	&__buttons {
+		margin-top: $gap-larger;
+		display: flex;
+		flex-direction: row;
+		gap: 8px;
+		justify-content: flex-end;
+	}
+}
diff --git a/plugins/woocommerce-admin/client/products/shared/edit-product-link-modal/edit-product-link-modal.tsx b/plugins/woocommerce-admin/client/products/shared/edit-product-link-modal/edit-product-link-modal.tsx
new file mode 100644
index 00000000000..4574ba5ab43
--- /dev/null
+++ b/plugins/woocommerce-admin/client/products/shared/edit-product-link-modal/edit-product-link-modal.tsx
@@ -0,0 +1,134 @@
+/**
+ * External dependencies
+ */
+import { __ } from '@wordpress/i18n';
+import { Button, Modal, TextControl } from '@wordpress/components';
+import { useState } from '@wordpress/element';
+import { useDispatch } from '@wordpress/data';
+import { cleanForSlug } from '@wordpress/url';
+import { Product } from '@woocommerce/data';
+import { Text } from '@woocommerce/experimental';
+import { useFormContext } from '@woocommerce/components';
+import { recordEvent } from '@woocommerce/tracks';
+
+/**
+ * Internal dependencies
+ */
+import './edit-product-link-modal.scss';
+import { useProductHelper } from '../../use-product-helper';
+
+type EditProductLinkModalProps = {
+	product: Product;
+	permalinkPrefix: string;
+	permalinkSuffix: string;
+	onCancel: () => void;
+	onSaved: () => void;
+};
+
+export const EditProductLinkModal: React.FC< EditProductLinkModalProps > = ( {
+	product,
+	permalinkPrefix,
+	permalinkSuffix,
+	onCancel,
+	onSaved,
+} ) => {
+	const { createNotice } = useDispatch( 'core/notices' );
+	const { updateProductWithStatus, isUpdatingDraft, isUpdatingPublished } =
+		useProductHelper();
+	const [ slug, setSlug ] = useState(
+		product.slug || cleanForSlug( product.name )
+	);
+	const { resetForm, changedFields, touched, errors } =
+		useFormContext< Product >();
+
+	const onSave = async () => {
+		recordEvent( 'product_update_slug', {
+			new_product_page: true,
+			product_id: product.id,
+			product_type: product.type,
+		} );
+		const updatedProduct = await updateProductWithStatus(
+			product.id,
+			{
+				slug,
+			},
+			product.status,
+			true
+		);
+		if ( updatedProduct && updatedProduct.id ) {
+			// only reset the updated slug and permalink fields.
+			resetForm(
+				{
+					...product,
+					slug: updatedProduct.slug,
+					permalink: updatedProduct.permalink,
+				},
+				changedFields,
+				touched,
+				errors
+			);
+			createNotice(
+				updatedProduct.slug === cleanForSlug( slug )
+					? 'success'
+					: 'info',
+				updatedProduct.slug === cleanForSlug( slug )
+					? __( 'Product link successfully updated.', 'woocommerce' )
+					: __(
+							'Product link already existed, updated to ',
+							'woocommerce'
+					  ) + updatedProduct.permalink
+			);
+		} else {
+			createNotice(
+				'error',
+				__( 'Failed to update product link.', 'woocommerce' )
+			);
+		}
+		onSaved();
+	};
+
+	const newProductLinkLabel =
+		permalinkPrefix + cleanForSlug( slug ) + permalinkSuffix;
+
+	return (
+		<Modal
+			title={ __( 'Edit product link', 'woocommerce' ) }
+			onRequestClose={ () => onCancel() }
+			className="woocommerce-product-link-edit-modal"
+		>
+			<div className="woocommerce-product-link-edit-modal__wrapper">
+				<TextControl
+					label={ newProductLinkLabel }
+					name="slug"
+					value={ slug }
+					onChange={ setSlug }
+				/>
+				<Text size={ 12 }>
+					{ __(
+						"Use simple, descriptive words and numbers. We'll replace spaces with hyphens (-).",
+						'woocommerce'
+					) }
+				</Text>
+				<div className="woocommerce-product-link-edit-modal__buttons">
+					<Button isSecondary onClick={ () => onCancel() }>
+						{ __( 'Cancel', 'woocommerce' ) }
+					</Button>
+					<Button
+						isPrimary
+						isBusy={ isUpdatingDraft || isUpdatingPublished }
+						disabled={
+							isUpdatingDraft ||
+							isUpdatingPublished ||
+							slug === product.slug
+						}
+						onClick={ () => {
+							onSave();
+						} }
+					>
+						{ __( 'Save', 'woocommerce' ) }
+					</Button>
+				</div>
+			</div>
+		</Modal>
+	);
+};
diff --git a/plugins/woocommerce-admin/client/products/shared/edit-product-link-modal/index.ts b/plugins/woocommerce-admin/client/products/shared/edit-product-link-modal/index.ts
new file mode 100644
index 00000000000..fdc1873765c
--- /dev/null
+++ b/plugins/woocommerce-admin/client/products/shared/edit-product-link-modal/index.ts
@@ -0,0 +1 @@
+export * from './edit-product-link-modal';
diff --git a/plugins/woocommerce-admin/client/products/shared/edit-product-link-modal/test/edit-product-link-modal.test.tsx b/plugins/woocommerce-admin/client/products/shared/edit-product-link-modal/test/edit-product-link-modal.test.tsx
new file mode 100644
index 00000000000..ac78d8da369
--- /dev/null
+++ b/plugins/woocommerce-admin/client/products/shared/edit-product-link-modal/test/edit-product-link-modal.test.tsx
@@ -0,0 +1,87 @@
+/**
+ * External dependencies
+ */
+import { render } from '@testing-library/react';
+import { Product } from '@woocommerce/data';
+import userEvent from '@testing-library/user-event';
+
+/**
+ * Internal dependencies
+ */
+import { EditProductLinkModal } from '../';
+
+describe( 'EditProductLinkModal', () => {
+	beforeEach( () => {
+		jest.clearAllMocks();
+	} );
+
+	it( 'should show a field with the permalink as label', () => {
+		const { queryByText } = render(
+			<EditProductLinkModal
+				permalinkPrefix={ 'wootesting.com/product/' }
+				permalinkSuffix={ '' }
+				product={
+					{
+						slug: 'test',
+						permalink: 'wootesting.com/product/test',
+					} as Product
+				}
+				onCancel={ () => {} }
+				onSaved={ () => {} }
+			/>
+		);
+		expect(
+			queryByText( 'wootesting.com/product/test' )
+		).toBeInTheDocument();
+	} );
+
+	it( 'should update the permalink label as the slug is being updated', () => {
+		const { queryByText, getByLabelText } = render(
+			<EditProductLinkModal
+				permalinkPrefix={ 'wootesting.com/product/' }
+				permalinkSuffix={ '' }
+				product={
+					{
+						slug: 'test',
+						permalink: 'wootesting.com/product/test',
+					} as Product
+				}
+				onCancel={ () => {} }
+				onSaved={ () => {} }
+			/>
+		);
+		userEvent.type(
+			getByLabelText( 'wootesting.com/product/test' ),
+			'{esc}{space}update',
+			{}
+		);
+		expect(
+			queryByText( 'wootesting.com/product/test-update' )
+		).toBeInTheDocument();
+	} );
+
+	it( 'should only update the end of the permalink incase the slug matches other parts of the url', () => {
+		const { queryByText, getByLabelText } = render(
+			<EditProductLinkModal
+				permalinkPrefix={ 'wootesting.com/product/' }
+				permalinkSuffix={ '' }
+				product={
+					{
+						slug: 'product',
+						permalink: 'wootesting.com/product/product',
+					} as Product
+				}
+				onCancel={ () => {} }
+				onSaved={ () => {} }
+			/>
+		);
+		userEvent.type(
+			getByLabelText( 'wootesting.com/product/product' ),
+			'{esc}{space}update',
+			{}
+		);
+		expect(
+			queryByText( 'wootesting.com/product/product-update' )
+		).toBeInTheDocument();
+	} );
+} );
diff --git a/plugins/woocommerce-admin/client/products/test/product-form-actions.spec.tsx b/plugins/woocommerce-admin/client/products/test/product-form-actions.spec.tsx
index 159b205b21c..e6f335770c8 100644
--- a/plugins/woocommerce-admin/client/products/test/product-form-actions.spec.tsx
+++ b/plugins/woocommerce-admin/client/products/test/product-form-actions.spec.tsx
@@ -177,6 +177,7 @@ describe( 'ProductFormActions', () => {
 			);
 			queryByText( 'Save draft' )?.click();
 			expect( updateProductWithStatus ).toHaveBeenCalledWith(
+				product.id,
 				{ ...product, name: 'Name Update' },
 				'draft'
 			);
@@ -219,6 +220,7 @@ describe( 'ProductFormActions', () => {
 				manage_stock: true,
 			} );
 			expect( updateProductWithStatus ).toHaveBeenCalledWith(
+				product.id,
 				product,
 				'publish'
 			);
@@ -367,6 +369,7 @@ describe( 'ProductFormActions', () => {
 			);
 			updateProductWithStatus.mockReturnValue( Promise.resolve() );
 			expect( updateProductWithStatus ).toHaveBeenCalledWith(
+				product.id,
 				product,
 				'publish'
 			);
@@ -404,6 +407,7 @@ describe( 'ProductFormActions', () => {
 			} );
 			updateProductWithStatus.mockReturnValue( Promise.resolve() );
 			expect( updateProductWithStatus ).toHaveBeenCalledWith(
+				product.id,
 				product,
 				'publish'
 			);
diff --git a/plugins/woocommerce-admin/client/products/use-product-helper.ts b/plugins/woocommerce-admin/client/products/use-product-helper.ts
index a98aec38224..bd39b2e1a7f 100644
--- a/plugins/woocommerce-admin/client/products/use-product-helper.ts
+++ b/plugins/woocommerce-admin/client/products/use-product-helper.ts
@@ -107,12 +107,20 @@ export function useProductHelper() {
 					}
 				},
 				() => {
-					createNotice(
-						'error',
-						status === 'publish'
-							? __( 'Failed to publish product.', 'woocommerce' )
-							: __( 'Failed to create product.', 'woocommerce' )
-					);
+					if ( ! skipNotice ) {
+						createNotice(
+							'error',
+							status === 'publish'
+								? __(
+										'Failed to publish product.',
+										'woocommerce'
+								  )
+								: __(
+										'Failed to create product.',
+										'woocommerce'
+								  )
+						);
+					}
 					setUpdating( {
 						...updating,
 						[ status ]: false,
@@ -126,14 +134,16 @@ export function useProductHelper() {
 	/**
 	 * Update product with status.
 	 *
-	 * @param {Product} product the product to be updated (should contain product id).
+	 * @param {number} productId the product id to be updated.
+	 * @param {Product} product the product to be updated.
 	 * @param {string}  status the product status.
 	 * @param {boolean} skipNotice if the notice should be skipped (default: false).
 	 * @return {Promise<Product>} Returns a promise with the updated product.
 	 */
 	const updateProductWithStatus = useCallback(
 		async (
-			product: Product,
+			productId: number,
+			product: Partial< Product >,
 			status: ProductStatus,
 			skipNotice = false
 		): Promise< Product > => {
@@ -141,7 +151,7 @@ export function useProductHelper() {
 				...updating,
 				[ status ]: true,
 			} );
-			return updateProduct( product.id, {
+			return updateProduct( productId, {
 				...product,
 				status,
 			} ).then(
@@ -174,10 +184,12 @@ export function useProductHelper() {
 					return updatedProduct;
 				},
 				( error ) => {
-					createNotice(
-						'error',
-						__( 'Failed to update product.', 'woocommerce' )
-					);
+					if ( ! skipNotice ) {
+						createNotice(
+							'error',
+							__( 'Failed to update product.', 'woocommerce' )
+						);
+					}
 					setUpdating( {
 						...updating,
 						[ status ]: false,
diff --git a/plugins/woocommerce/changelog/add-29_product_link_slug b/plugins/woocommerce/changelog/add-29_product_link_slug
new file mode 100644
index 00000000000..a3fd87da242
--- /dev/null
+++ b/plugins/woocommerce/changelog/add-29_product_link_slug
@@ -0,0 +1,4 @@
+Significance: minor
+Type: add
+
+Add product link field to the new edit product form.