diff --git a/plugins/woocommerce/src/Database/Migrations/MetaToCustomTableMigrator.php b/plugins/woocommerce/src/Database/Migrations/MetaToCustomTableMigrator.php
index 728cdaa70bb..71b0d3022a4 100644
--- a/plugins/woocommerce/src/Database/Migrations/MetaToCustomTableMigrator.php
+++ b/plugins/woocommerce/src/Database/Migrations/MetaToCustomTableMigrator.php
@@ -121,7 +121,7 @@ abstract class MetaToCustomTableMigrator extends TableMigrator {
 
 		list( $value_sql, $column_sql ) = $this->generate_column_clauses( array_merge( $this->core_column_mapping, $this->meta_column_mapping ), $batch );
 
-		return "INSERT IGNORE INTO $table (`$column_sql`) VALUES $value_sql;"; // phpcs:ignore WordPress.DB.PreparedSQL.InterpolatedNotPrepared, -- $insert_query is hardcoded, $value_sql is already escaped.
+		return "INSERT INTO $table (`$column_sql`) VALUES $value_sql;"; // phpcs:ignore WordPress.DB.PreparedSQL.InterpolatedNotPrepared, -- $insert_query is hardcoded, $value_sql is already escaped.
 	}
 
 	/**