diff --git a/plugins/woocommerce-admin/client/analytics/report/coupons/table.js b/plugins/woocommerce-admin/client/analytics/report/coupons/table.js
index f773e6a3d1a..9495ca3340d 100644
--- a/plugins/woocommerce-admin/client/analytics/report/coupons/table.js
+++ b/plugins/woocommerce-admin/client/analytics/report/coupons/table.js
@@ -10,8 +10,8 @@ import { map } from 'lodash';
 /**
  * WooCommerce dependencies
  */
-import { getIntervalForQuery, getDateFormatsForInterval } from '@woocommerce/date';
 import { Link } from '@woocommerce/components';
+import { defaultTableDateFormat } from '@woocommerce/date';
 import { formatCurrency, getCurrencyFormatDecimal } from '@woocommerce/currency';
 
 /**
@@ -67,10 +67,6 @@ export default class CouponsReportTable extends Component {
 	}
 
 	getRowsContent( coupons ) {
-		const { query } = this.props;
-		const currentInterval = getIntervalForQuery( query );
-		const { tableFormat } = getDateFormatsForInterval( currentInterval );
-
 		return map( coupons, coupon => {
 			const { amount, coupon_id, extended_info, orders_count } = coupon;
 			const { code, date_created, date_expires, discount_type } = extended_info;
@@ -105,11 +101,13 @@ export default class CouponsReportTable extends Component {
 					value: getCurrencyFormatDecimal( amount ),
 				},
 				{
-					display: formatDate( tableFormat, date_created ),
+					display: formatDate( defaultTableDateFormat, date_created ),
 					value: date_created,
 				},
 				{
-					display: date_expires ? formatDate( tableFormat, date_expires ) : __( 'N/A', 'wc-admin' ),
+					display: date_expires
+						? formatDate( defaultTableDateFormat, date_expires )
+						: __( 'N/A', 'wc-admin' ),
 					value: date_expires,
 				},
 				{
diff --git a/plugins/woocommerce-admin/client/analytics/report/customers/table.js b/plugins/woocommerce-admin/client/analytics/report/customers/table.js
index 09a5c0b0638..6bc8804f377 100644
--- a/plugins/woocommerce-admin/client/analytics/report/customers/table.js
+++ b/plugins/woocommerce-admin/client/analytics/report/customers/table.js
@@ -9,7 +9,7 @@ import { format as formatDate } from '@wordpress/date';
 /**
  * WooCommerce dependencies
  */
-import { getDateFormatsForInterval, getIntervalForQuery } from '@woocommerce/date';
+import { defaultTableDateFormat } from '@woocommerce/date';
 import { formatCurrency, getCurrencyFormatDecimal } from '@woocommerce/currency';
 import { Link } from '@woocommerce/components';
 
@@ -92,10 +92,6 @@ export default class CustomersReportTable extends Component {
 	}
 
 	getRowsContent( customers ) {
-		const { query } = this.props;
-		const currentInterval = getIntervalForQuery( query );
-		const formats = getDateFormatsForInterval( currentInterval );
-
 		return customers.map( customer => {
 			const {
 				avg_order_value,
@@ -129,7 +125,7 @@ export default class CustomersReportTable extends Component {
 					value: username,
 				},
 				{
-					display: formatDate( formats.tableFormat, date_sign_up ),
+					display: formatDate( defaultTableDateFormat, date_sign_up ),
 					value: date_sign_up,
 				},
 				{
@@ -149,7 +145,7 @@ export default class CustomersReportTable extends Component {
 					value: getCurrencyFormatDecimal( avg_order_value ),
 				},
 				{
-					display: formatDate( formats.tableFormat, date_last_active ),
+					display: formatDate( defaultTableDateFormat, date_last_active ),
 					value: date_last_active,
 				},
 				{
diff --git a/plugins/woocommerce-admin/client/analytics/report/downloads/table.js b/plugins/woocommerce-admin/client/analytics/report/downloads/table.js
index 67ccc3fe277..267938b5a84 100644
--- a/plugins/woocommerce-admin/client/analytics/report/downloads/table.js
+++ b/plugins/woocommerce-admin/client/analytics/report/downloads/table.js
@@ -11,7 +11,7 @@ import moment from 'moment';
 /**
  * WooCommerce dependencies
  */
-import { getIntervalForQuery, getCurrentDates, getDateFormatsForInterval } from '@woocommerce/date';
+import { defaultTableDateFormat, getCurrentDates } from '@woocommerce/date';
 import { Link } from '@woocommerce/components';
 import { getNewPath, getPersistedQuery } from '@woocommerce/navigation';
 
@@ -67,8 +67,6 @@ export default class CouponsReportTable extends Component {
 
 	getRowsContent( downloads ) {
 		const { query } = this.props;
-		const currentInterval = getIntervalForQuery( query );
-		const { tableFormat } = getDateFormatsForInterval( currentInterval );
 		const persistedQuery = getPersistedQuery( query );
 
 		return map( downloads, download => {
@@ -83,7 +81,7 @@ export default class CouponsReportTable extends Component {
 
 			return [
 				{
-					display: formatDate( tableFormat, date ),
+					display: formatDate( defaultTableDateFormat, date ),
 					value: date,
 				},
 				{
diff --git a/plugins/woocommerce-admin/client/analytics/report/orders/table.js b/plugins/woocommerce-admin/client/analytics/report/orders/table.js
index 5581cf2489b..56117e77c68 100644
--- a/plugins/woocommerce-admin/client/analytics/report/orders/table.js
+++ b/plugins/woocommerce-admin/client/analytics/report/orders/table.js
@@ -11,12 +11,7 @@ import { map } from 'lodash';
 /**
  * WooCommerce dependencies
  */
-import {
-	appendTimestamp,
-	getCurrentDates,
-	getIntervalForQuery,
-	getDateFormatsForInterval,
-} from '@woocommerce/date';
+import { appendTimestamp, defaultTableDateFormat, getCurrentDates } from '@woocommerce/date';
 import { Link, OrderStatus, ViewMoreList } from '@woocommerce/components';
 import { formatCurrency } from '@woocommerce/currency';
 
@@ -102,9 +97,6 @@ class OrdersReportTable extends Component {
 	}
 
 	getRowsContent( tableData ) {
-		const { query } = this.props;
-		const currentInterval = getIntervalForQuery( query );
-		const { tableFormat } = getDateFormatsForInterval( currentInterval );
 		return map( tableData, row => {
 			const {
 				date,
@@ -134,7 +126,7 @@ class OrdersReportTable extends Component {
 
 			return [
 				{
-					display: formatDate( tableFormat, date ),
+					display: formatDate( defaultTableDateFormat, date ),
 					value: date,
 				},
 				{
diff --git a/plugins/woocommerce-admin/client/analytics/report/revenue/table.js b/plugins/woocommerce-admin/client/analytics/report/revenue/table.js
index ba791b07f90..a20128de3e9 100644
--- a/plugins/woocommerce-admin/client/analytics/report/revenue/table.js
+++ b/plugins/woocommerce-admin/client/analytics/report/revenue/table.js
@@ -11,12 +11,7 @@ import { get } from 'lodash';
 /**
  * WooCommerce dependencies
  */
-import {
-	appendTimestamp,
-	getCurrentDates,
-	getDateFormatsForInterval,
-	getIntervalForQuery,
-} from '@woocommerce/date';
+import { appendTimestamp, defaultTableDateFormat, getCurrentDates } from '@woocommerce/date';
 import { Link } from '@woocommerce/components';
 import { formatCurrency, getCurrencyFormatDecimal } from '@woocommerce/currency';
 
@@ -100,10 +95,6 @@ class RevenueReportTable extends Component {
 	}
 
 	getRowsContent( data = [] ) {
-		const { query } = this.props;
-		const currentInterval = getIntervalForQuery( query );
-		const formats = getDateFormatsForInterval( currentInterval );
-
 		return data.map( row => {
 			const {
 				coupons,
@@ -127,7 +118,7 @@ class RevenueReportTable extends Component {
 			);
 			return [
 				{
-					display: formatDate( formats.tableFormat, row.date_start ),
+					display: formatDate( defaultTableDateFormat, row.date_start ),
 					value: row.date_start,
 				},
 				{
diff --git a/plugins/woocommerce-admin/packages/date/src/index.js b/plugins/woocommerce-admin/packages/date/src/index.js
index 06614b44aea..74a3afa1579 100644
--- a/plugins/woocommerce-admin/packages/date/src/index.js
+++ b/plugins/woocommerce-admin/packages/date/src/index.js
@@ -376,7 +376,7 @@ export function getAllowedIntervalsForQuery( query ) {
 		switch ( query.period ) {
 			case 'today':
 			case 'yesterday':
-				allowed = [ 'hour' ];
+				allowed = [ 'hour', 'day' ];
 				break;
 			case 'week':
 			case 'last_week':
@@ -395,7 +395,7 @@ export function getAllowedIntervalsForQuery( query ) {
 				allowed = [ 'day', 'week', 'month', 'quarter' ];
 				break;
 			default:
-				allowed = [ 'day' ];
+				allowed = [ 'hour', 'day' ];
 				break;
 		}
 	}
@@ -434,6 +434,7 @@ export function getChartTypeForQuery( { type } ) {
 
 export const dayTicksThreshold = 63;
 export const weekTicksThreshold = 9;
+export const defaultTableDateFormat = 'm/d/Y';
 
 /**
  * Returns date formats for the current interval.
@@ -447,7 +448,7 @@ export function getDateFormatsForInterval( interval, ticks = 0 ) {
 	let tooltipLabelFormat = '%B %d, %Y';
 	let xFormat = '%Y-%m-%d';
 	let x2Format = '%b %Y';
-	let tableFormat = 'm/d/Y';
+	let tableFormat = defaultTableDateFormat;
 
 	switch ( interval ) {
 		case 'hour':