diff --git a/plugins/woocommerce/readme.txt b/plugins/woocommerce/readme.txt
index 19773211970..76ffce19e77 100644
--- a/plugins/woocommerce/readme.txt
+++ b/plugins/woocommerce/readme.txt
@@ -220,6 +220,7 @@ WooCommerce comes with some sample data you can use to see how products look; im
 * Fix - Use `get_filtered_ids` consistently in `reports/taxes` and `reports/taxes/stats` datastores [#51219](https://github.com/woocommerce/woocommerce/pull/51219)
 * Fix - wc_get_cart_url should only return current URL if on the cart page. This excludes the usage of WOOCOMMERCE_CART. [#51384](https://github.com/woocommerce/woocommerce/pull/51384)
 * Fix - Wrap parse_str under a check to resolve deprecation notice [#51474](https://github.com/woocommerce/woocommerce/pull/51474)
+* Add - Add core feature for site visibility badge [#51664](https://github.com/woocommerce/woocommerce/pull/51664)
 * Add - Added a Load More button to product lists on the Extensions page, to request additional search results from WooCommerce.com. [#51413](https://github.com/woocommerce/woocommerce/pull/51413)
 * Add - Add endpoint title to the document title. [#50900](https://github.com/woocommerce/woocommerce/pull/50900)
 * Add - Add global_unique_id parameter to products REST API [#51264](https://github.com/woocommerce/woocommerce/pull/51264)
diff --git a/plugins/woocommerce/src/Internal/ComingSoon/ComingSoonAdminBarBadge.php b/plugins/woocommerce/src/Internal/ComingSoon/ComingSoonAdminBarBadge.php
index 082944cd3b6..140b49a3a6d 100644
--- a/plugins/woocommerce/src/Internal/ComingSoon/ComingSoonAdminBarBadge.php
+++ b/plugins/woocommerce/src/Internal/ComingSoon/ComingSoonAdminBarBadge.php
@@ -4,7 +4,8 @@ declare( strict_types = 1 );
 
 namespace Automattic\WooCommerce\Internal\ComingSoon;
 
-use Automattic\WooCommerce\Admin\Features\Features;
+use Automattic\WooCommerce\Utilities\FeaturesUtil;
+
 
 /**
  * Adds hooks to add a badge to the WordPress admin bar showing site visibility.
@@ -30,7 +31,7 @@ class ComingSoonAdminBarBadge {
 	 */
 	public function site_visibility_badge( $wp_admin_bar ) {
 		// Early exit if LYS feature is disabled.
-		if ( ! Features::is_enabled( 'launch-your-store' ) ) {
+		if ( ! FeaturesUtil::feature_is_enabled( 'site_visibility_badge' ) ) {
 			return;
 		}
 
@@ -68,7 +69,7 @@ class ComingSoonAdminBarBadge {
 	 */
 	public function output_css() {
 		// Early exit if LYS feature is disabled.
-		if ( ! Features::is_enabled( 'launch-your-store' ) ) {
+		if ( ! FeaturesUtil::feature_is_enabled( 'site_visibility_badge' ) ) {
 			return;
 		}
 
diff --git a/plugins/woocommerce/src/Internal/Features/FeaturesController.php b/plugins/woocommerce/src/Internal/Features/FeaturesController.php
index e777fc63fb8..518c1e7027f 100644
--- a/plugins/woocommerce/src/Internal/Features/FeaturesController.php
+++ b/plugins/woocommerce/src/Internal/Features/FeaturesController.php
@@ -164,7 +164,7 @@ class FeaturesController {
 	private function get_feature_definitions() {
 		if ( empty( $this->features ) ) {
 			$legacy_features = array(
-				'analytics'            => array(
+				'analytics'             => array(
 					'name'               => __( 'Analytics', 'woocommerce' ),
 					'description'        => __( 'Enable WooCommerce Analytics', 'woocommerce' ),
 					'option_key'         => Analytics::TOGGLE_OPTION_NAME,
@@ -173,7 +173,7 @@ class FeaturesController {
 					'disable_ui'         => false,
 					'is_legacy'          => true,
 				),
-				'product_block_editor' => array(
+				'product_block_editor'  => array(
 					'name'            => __( 'New product editor', 'woocommerce' ),
 					'description'     => __( 'Try the new product editor (Beta)', 'woocommerce' ),
 					'is_experimental' => true,
@@ -194,13 +194,13 @@ class FeaturesController {
 						return $string;
 					},
 				),
-				'cart_checkout_blocks' => array(
+				'cart_checkout_blocks'  => array(
 					'name'            => __( 'Cart & Checkout Blocks', 'woocommerce' ),
 					'description'     => __( 'Optimize for faster checkout', 'woocommerce' ),
 					'is_experimental' => false,
 					'disable_ui'      => true,
 				),
-				'marketplace'          => array(
+				'marketplace'           => array(
 					'name'               => __( 'Marketplace', 'woocommerce' ),
 					'description'        => __(
 						'New, faster way to find extensions and themes for your WooCommerce store',
@@ -213,7 +213,7 @@ class FeaturesController {
 				),
 				// Marked as a legacy feature to avoid compatibility checks, which aren't really relevant to this feature.
 				// https://github.com/woocommerce/woocommerce/pull/39701#discussion_r1376976959.
-				'order_attribution'    => array(
+				'order_attribution'     => array(
 					'name'               => __( 'Order Attribution', 'woocommerce' ),
 					'description'        => __(
 						'Enable this feature to track and credit channels and campaigns that contribute to orders on your site',
@@ -224,7 +224,19 @@ class FeaturesController {
 					'is_legacy'          => true,
 					'is_experimental'    => false,
 				),
-				'hpos_fts_indexes'     => array(
+				'site_visibility_badge' => array(
+					'name'               => __( 'Site visibility badge', 'woocommerce' ),
+					'description'        => __(
+						'Enable the site visibility badge in the WordPress admin bar',
+						'woocommerce'
+					),
+					'enabled_by_default' => true,
+					'disable_ui'         => false,
+					'is_legacy'          => true,
+					'is_experimental'    => false,
+					'disabled'           => false,
+				),
+				'hpos_fts_indexes'      => array(
 					'name'               => __( 'HPOS Full text search indexes', 'woocommerce' ),
 					'description'        => __(
 						'Create and use full text search indexes for orders. This feature only works with high-performance order storage.',
@@ -235,7 +247,7 @@ class FeaturesController {
 					'is_legacy'          => true,
 					'option_key'         => CustomOrdersTableController::HPOS_FTS_INDEX_OPTION,
 				),
-				'remote_logging'       => array(
+				'remote_logging'        => array(
 					'name'               => __( 'Remote Logging', 'woocommerce' ),
 					'description'        => __(
 						'Enable this feature to log errors and related data to Automattic servers for debugging purposes and to improve WooCommerce',