diff --git a/includes/admin/meta-boxes/views/html-product-data-general.php b/includes/admin/meta-boxes/views/html-product-data-general.php
index 25d586155fe..4d536d27cf1 100644
--- a/includes/admin/meta-boxes/views/html-product-data-general.php
+++ b/includes/admin/meta-boxes/views/html-product-data-general.php
@@ -12,7 +12,7 @@ if ( ! defined( 'ABSPATH' ) ) {
'id' => '_product_url',
'value' => is_callable( array( $product_object, 'get_product_url' ) ) ? $product_object->get_product_url( 'edit' ) : '',
'label' => __( 'Product URL', 'woocommerce' ),
- 'placeholder' => 'http://',
+ 'placeholder' => 'https://',
'description' => __( 'Enter the external URL to the product.', 'woocommerce' ),
)
);