diff --git a/includes/wc-template-functions.php b/includes/wc-template-functions.php
index 80e9ebfede6..7c469a436a1 100644
--- a/includes/wc-template-functions.php
+++ b/includes/wc-template-functions.php
@@ -423,7 +423,7 @@ if ( ! function_exists( 'woocommerce_content' ) ) {
 
 			<?php elseif ( ! woocommerce_product_subcategories( array( 'before' => woocommerce_product_loop_start( false ), 'after' => woocommerce_product_loop_end( false ) ) ) ) : ?>
 
-				<?php wc_get_template( 'loop/no-products-found.php' ); ?>
+				<?php do_action( 'woocommerce_no_products_found' ); ?>
 
 			<?php endif;
 
@@ -2305,6 +2305,16 @@ if ( ! function_exists( 'woocommerce_account_edit_account' ) ) {
 	}
 }
 
+if ( ! function_exists( 'wc_no_products_found' ) ) {
+
+	/**
+	 * Show no products found message.
+	 */
+	function wc_no_products_found() {
+		wc_get_template( 'loop/no-products-found.php' );
+	}
+}
+
 
 if ( ! function_exists( 'wc_get_email_order_items' ) ) {
 	/**
diff --git a/includes/wc-template-hooks.php b/includes/wc-template-hooks.php
index 275263824fb..5fff5e0833e 100644
--- a/includes/wc-template-hooks.php
+++ b/includes/wc-template-hooks.php
@@ -74,6 +74,7 @@ add_action( 'woocommerce_archive_description', 'woocommerce_product_archive_desc
  */
 add_action( 'woocommerce_before_shop_loop', 'woocommerce_result_count', 20 );
 add_action( 'woocommerce_before_shop_loop', 'woocommerce_catalog_ordering', 30 );
+add_action( 'woocommerce_no_products_found', 'wc_no_products_found' );
 
 /**
  * Product Loop Items.
diff --git a/templates/archive-product.php b/templates/archive-product.php
index 0b33281569b..c82c8a10f72 100644
--- a/templates/archive-product.php
+++ b/templates/archive-product.php
@@ -87,7 +87,14 @@ get_header( 'shop' ); ?>
 
 		<?php elseif ( ! woocommerce_product_subcategories( array( 'before' => woocommerce_product_loop_start( false ), 'after' => woocommerce_product_loop_end( false ) ) ) ) : ?>
 
-			<?php wc_get_template( 'loop/no-products-found.php' ); ?>
+			<?php
+				/**
+				 * woocommerce_no_products_found hook.
+				 *
+				 * @hooked wc_no_products_found - 10
+				 */
+				do_action( 'woocommerce_no_products_found' );
+			?>
 
 		<?php endif; ?>