diff --git a/includes/admin/views/html-admin-page-addons.php b/includes/admin/views/html-admin-page-addons.php
index 4c5e9a734ed..725e2d8612f 100644
--- a/includes/admin/views/html-admin-page-addons.php
+++ b/includes/admin/views/html-admin-page-addons.php
@@ -144,15 +144,15 @@ $current_section_name = __( 'Browse Categories', 'woocommerce' );
 
 		<?php if ( 'Storefront' !== $theme['Name'] && '_featured' !== $current_section ) : ?>
 			<?php
-				$storefront_url = 'https://woocommerce.com/storefront/?utm_source=extensionsscreen&utm_medium=product&utm_campaign=wcaddon';
+				$storefront_url = WC_Admin_Addons::add_in_app_purchase_url_params( 'https://woocommerce.com/storefront/?utm_source=extensionsscreen&utm_medium=product&utm_campaign=wcaddon' );
 			?>
 			<div class="storefront">
-				<a href="<?php echo esc_url( WC_Admin_Addons::add_in_app_purchase_url_params( $storefront_url ) ); ?>" target="_blank"><img src="<?php echo esc_url( WC()->plugin_url() ); ?>/assets/images/storefront.png" alt="<?php esc_attr_e( 'Storefront', 'woocommerce' ); ?>" /></a>
+				<a href="<?php echo esc_url( $storefront_url ); ?>" target="_blank"><img src="<?php echo esc_url( WC()->plugin_url() ); ?>/assets/images/storefront.png" alt="<?php esc_attr_e( 'Storefront', 'woocommerce' ); ?>" /></a>
 				<h2><?php esc_html_e( 'Looking for a WooCommerce theme?', 'woocommerce' ); ?></h2>
 				<p><?php echo wp_kses_post( __( 'We recommend Storefront, the <em>official</em> WooCommerce theme.', 'woocommerce' ) ); ?></p>
 				<p><?php echo wp_kses_post( __( 'Storefront is an intuitive, flexible and <strong>free</strong> WordPress theme offering deep integration with WooCommerce and many of the most popular customer-facing extensions.', 'woocommerce' ) ); ?></p>
 				<p>
-					<a href="<?php echo esc_url( WC_Admin_Addons::add_in_app_purchase_url_params( $storefront_url ) ); ?>" target="_blank" class="button"><?php esc_html_e( 'Read all about it', 'woocommerce' ); ?></a>
+					<a href="<?php echo esc_url( $storefront_url ); ?>" target="_blank" class="button"><?php esc_html_e( 'Read all about it', 'woocommerce' ); ?></a>
 					<a href="<?php echo esc_url( wp_nonce_url( self_admin_url( 'update.php?action=install-theme&theme=storefront' ), 'install-theme_storefront' ) ); ?>" class="button button-primary"><?php esc_html_e( 'Download &amp; install', 'woocommerce' ); ?></a>
 				</p>
 			</div>