diff --git a/includes/wc-user-functions.php b/includes/wc-user-functions.php
index b123d7cde24..20bdb1bd129 100644
--- a/includes/wc-user-functions.php
+++ b/includes/wc-user-functions.php
@@ -853,3 +853,27 @@ function wc_update_user_last_active( $user_id ) {
 	}
 	update_user_meta( $user_id, 'wc_last_active', (string) strtotime( date( 'Y-m-d', current_time( 'timestamp', true ) ) ) );
 }
+
+/**
+ * Translate WC roles using the woocommerce textdomain.
+ *
+ * @since 3.7.0
+ * @param string $translation  Translated text.
+ * @param string $text         Text to translate.
+ * @param string $context      Context information for the translators.
+ * @param string $domain       Text domain. Unique identifier for retrieving translated strings.
+ * @return string
+ */
+function wc_translate_user_roles( $translation, $text, $context, $domain ) {
+	// translate_user_role() only accepts a second parameter starting in WP 5.2.
+	if ( version_compare( get_bloginfo( 'version' ), '5.2', '<' ) ) {
+		return $translation;
+	}
+
+	if ( 'User role' === $context && 'default' === $domain && in_array( $text, array( 'Shop manager', 'Customer' ), true ) ) {
+		return translate_user_role( $text, 'woocommerce' );
+	}
+
+	return $translation;
+}
+add_filter( 'gettext_with_context', 'wc_translate_user_roles', 10, 4 );