diff --git a/plugins/woocommerce/src/Internal/Features/FeaturesController.php b/plugins/woocommerce/src/Internal/Features/FeaturesController.php
index deb22de04fc..cc18c24e632 100644
--- a/plugins/woocommerce/src/Internal/Features/FeaturesController.php
+++ b/plugins/woocommerce/src/Internal/Features/FeaturesController.php
@@ -218,7 +218,6 @@ class FeaturesController {
 						'Enable this feature to track and credit channels and campaigns that contribute to orders on your site.',
 						'woocommerce'
 					),
-					'is_experimental'    => true,
 					'enabled_by_default' => true,
 					'disable_ui'         => false,
 					'is_legacy'          => true,