add: remove email marketing experiment (#41599)

plugins/woocommerce-admin/client/core-profiler/actions/tracks.tsx

@@ -76,48 +76,30 @@ const recordTracksSkipBusinessLocationCompleted = () => {
 	} );
 };
 
-// Temporarily expand the step viewed track for BusinessInfo so that we can include the experiment assignment
-// Remove this and change the action back to recordTracksStepViewed when the experiment is over
-const recordTracksStepViewedBusinessInfo = (
-	context: CoreProfilerStateMachineContext,
-	_event: unknown,
-	{ action }: { action: unknown }
-) => {
-	const { step } = action as { step: string };
-	recordEvent( 'coreprofiler_step_view', {
-		step,
-		email_marketing_experiment_assignment:
-			context.emailMarketingExperimentAssignment,
-		wc_version: getSetting( 'wcVersion' ),
-	} );
-};
-
 const recordTracksIsEmailChanged = (
 	context: CoreProfilerStateMachineContext,
 	event: BusinessInfoEvent
 ) => {
-	if ( context.emailMarketingExperimentAssignment === 'treatment' ) {
+	let emailSource, isEmailChanged;
-		let emailSource, isEmailChanged;
+	if ( context.onboardingProfile.store_email ) {
-		if ( context.onboardingProfile.store_email ) {
+		emailSource = 'onboarding_profile_store_email'; // from previous entry
-			emailSource = 'onboarding_profile_store_email'; // from previous entry
+		isEmailChanged =
-			isEmailChanged =
+			event.payload.storeEmailAddress !==
-				event.payload.storeEmailAddress !==
+			context.onboardingProfile.store_email;
-				context.onboardingProfile.store_email;
+	} else if ( context.currentUserEmail ) {
-		} else if ( context.currentUserEmail ) {
+		emailSource = 'current_user_email'; // from currentUser
-			emailSource = 'current_user_email'; // from currentUser
+		isEmailChanged =
-			isEmailChanged =
+			event.payload.storeEmailAddress !== context.currentUserEmail;
-				event.payload.storeEmailAddress !== context.currentUserEmail;
+	} else {
-		} else {
+		emailSource = 'was_empty';
-			emailSource = 'was_empty';
+		isEmailChanged = event.payload.storeEmailAddress?.length > 0;
-			isEmailChanged = event.payload.storeEmailAddress?.length > 0;
-		}
-
-		recordEvent( 'coreprofiler_email_marketing', {
-			opt_in: event.payload.isOptInMarketing,
-			email_field_prefilled_source: emailSource,
-			email_field_modified: isEmailChanged,
-		} );
 	}
+
+	recordEvent( 'coreprofiler_email_marketing', {
+		opt_in: event.payload.isOptInMarketing,
+		email_field_prefilled_source: emailSource,
+		email_field_modified: isEmailChanged,
+	} );
 };
 
 const recordTracksBusinessInfoCompleted = (
@@ -126,8 +108,6 @@ const recordTracksBusinessInfoCompleted = (
 ) => {
 	recordEvent( 'coreprofiler_step_complete', {
 		step: 'business_info',
-		email_marketing_experiment_assignment:
-			context.emailMarketingExperimentAssignment,
 		wc_version: getSetting( 'wcVersion' ),
 	} );
 
@@ -227,5 +207,4 @@ export default {
 	recordSuccessfulPluginInstallation,
 	recordTracksPluginsInstallationRequest,
 	recordTracksIsEmailChanged,
-	recordTracksStepViewedBusinessInfo,
 };

plugins/woocommerce-admin/client/core-profiler/index.tsx

@@ -34,10 +34,7 @@ import {
 	USER_STORE_NAME,
 	WCUser,
 } from '@woocommerce/data';
-import {
+import { initializeExPlat } from '@woocommerce/explat';
-	initializeExPlat,
-	loadExperimentAssignment,
-} from '@woocommerce/explat';
 import { CountryStateOption } from '@woocommerce/onboarding';
 import { getAdminLink } from '@woocommerce/settings';
 import CurrencyFactory from '@woocommerce/currency';
@@ -204,7 +201,6 @@ export type CoreProfilerStateMachineContext = {
 	persistBusinessInfoRef?: ReturnType< typeof spawn >;
 	spawnUpdateOnboardingProfileOptionRef?: ReturnType< typeof spawn >;
 	spawnGeolocationRef?: ReturnType< typeof spawn >;
-	emailMarketingExperimentAssignment: 'treatment' | 'control';
 	currentUserEmail: string | undefined;
 };
 
@@ -320,12 +316,6 @@ const handleOnboardingProfileOption = assign( {
 	},
 } );
 
-const getMarketingOptInExperimentAssignment = async () => {
-	return loadExperimentAssignment(
-		`woocommerce_core_profiler_email_marketing_opt_in_2023_Q4_V1`
-	);
-};
-
 const getCurrentUserEmail = async () => {
 	const currentUser: WCUser< 'email' > = await resolveSelect(
 		USER_STORE_NAME
@@ -356,17 +346,6 @@ const assignOnboardingProfile = assign( {
 	) => event.data,
 } );
 
-const assignMarketingOptInExperimentAssignment = assign( {
-	emailMarketingExperimentAssignment: (
-		_context,
-		event: DoneInvokeEvent<
-			Awaited<
-				ReturnType< typeof getMarketingOptInExperimentAssignment >
-			>
-		>
-	) => event.data.variationName ?? 'control',
-} );
-
 const getGeolocation = async ( context: CoreProfilerStateMachineContext ) => {
 	if ( context.optInDataSharing ) {
 		return resolveSelect( COUNTRIES_STORE_NAME ).geolocate();
@@ -700,7 +679,6 @@ const coreProfilerMachineActions = {
 	handleCountries,
 	handleOnboardingProfileOption,
 	assignOnboardingProfile,
-	assignMarketingOptInExperimentAssignment,
 	assignCurrentUserEmail,
 	persistBusinessInfo,
 	spawnUpdateOnboardingProfileOption,
@@ -715,7 +693,6 @@ const coreProfilerMachineServices = {
 	getCountries,
 	getGeolocation,
 	getOnboardingProfileOption,
-	getMarketingOptInExperimentAssignment,
 	getCurrentUserEmail,
 	getPlugins,
 	browserPopstateHandler,
@@ -753,7 +730,6 @@ export const coreProfilerStateMachineDefinition = createMachine( {
 		loader: {},
 		onboardingProfile: {} as OnboardingProfile,
 		jetpackAuthUrl: undefined,
-		emailMarketingExperimentAssignment: 'control',
 		currentUserEmail: undefined,
 	} as CoreProfilerStateMachineContext,
 	states: {
@@ -1088,23 +1064,6 @@ export const coreProfilerStateMachineDefinition = createMachine( {
 								},
 							},
 						},
-						marketingOptInExperiment: {
-							initial: 'fetching',
-							states: {
-								fetching: {
-									invoke: {
-										src: 'getMarketingOptInExperimentAssignment',
-										onDone: {
-											target: 'done',
-											actions: [
-												'assignMarketingOptInExperimentAssignment',
-											],
-										},
-									},
-								},
-								done: { type: 'final' },
-							},
-						},
 						currentUserEmail: {
 							initial: 'fetching',
 							states: {
@@ -1140,7 +1099,7 @@ export const coreProfilerStateMachineDefinition = createMachine( {
 					},
 					entry: [
 						{
-							type: 'recordTracksStepViewedBusinessInfo',
+							type: 'recordTracksStepViewed',
 							step: 'business_info',
 						},
 					],

plugins/woocommerce-admin/client/core-profiler/pages/BusinessInfo.tsx

@@ -98,12 +98,7 @@ export type BusinessInfoContextProps = Pick<
 		| 'is_agree_marketing'
 		| 'store_email'
 	>;
-} & Partial<
+} & Partial< Pick< CoreProfilerStateMachineContext, 'currentUserEmail' > >;
-		Pick<
-			CoreProfilerStateMachineContext,
-			'emailMarketingExperimentAssignment' | 'currentUserEmail'
-		>
-	>;
 
 export const BusinessInfo = ( {
 	context,
@@ -126,7 +121,6 @@ export const BusinessInfo = ( {
 			is_agree_marketing: isOptInMarketingFromOnboardingProfile,
 			store_email: storeEmailAddressFromOnboardingProfile,
 		},
-		emailMarketingExperimentAssignment,
 		currentUserEmail,
 	} = context;
 
@@ -390,7 +384,7 @@ export const BusinessInfo = ( {
 							</ul>
 						</Notice>
 					) }
-					{ emailMarketingExperimentAssignment === 'treatment' && (
+					{
 						<>
 							<TextControl
 								className={ classNames(
@@ -447,18 +441,13 @@ export const BusinessInfo = ( {
 								} }
 							/>
 						</>
-					) }
+					}
 				</form>
 				<div className="woocommerce-profiler-button-container">
 					<Button
 						className="woocommerce-profiler-button"
 						variant="primary"
-						disabled={
+						disabled={ ! storeCountry.key || isEmailInvalid }
-							! storeCountry.key ||
-							( emailMarketingExperimentAssignment ===
-								'treatment' &&
-								isEmailInvalid )
-						}
 						onClick={ () => {
 							sendEvent( {
 								type: 'BUSINESS_INFO_COMPLETED',

plugins/woocommerce-admin/client/core-profiler/pages/tests/business-info.test.tsx

@@ -65,6 +65,8 @@ describe( 'BusinessInfo', () => {
 			screen.getByText( /Where is your store located?/i )
 		).toBeInTheDocument();
 
+		expect( screen.getByText( /Your email address/i ) ).toBeInTheDocument();
+
 		expect(
 			screen.getByRole( 'button', {
 				name: /Continue/i,
@@ -314,19 +316,8 @@ describe( 'BusinessInfo', () => {
 		} );
 	} );
 
-	describe( 'business info page, email marketing variant', () => {
+	describe( 'business info page, email marketing opt-in', () => {
-		beforeEach( () => {
+		it( 'should not disable the continue field when opt in checkbox is not checked and email field is empty', () => {
-			props.context.emailMarketingExperimentAssignment = 'treatment';
-		} );
-
-		it( 'should correctly render the experiment variant with the email field', () => {
-			render( <BusinessInfo { ...props } /> );
-			expect(
-				screen.getByText( /Your email address/i )
-			).toBeInTheDocument();
-		} );
-
-		it( 'should not disable the continue field when experiment variant is shown, opt in checkbox is not checked and email field is empty', () => {
 			props.context.businessInfo.location = 'AW';
 			props.context.onboardingProfile.is_store_country_set = true;
 			render( <BusinessInfo { ...props } /> );
@@ -336,7 +327,7 @@ describe( 'BusinessInfo', () => {
 			expect( continueButton ).not.toBeDisabled();
 		} );
 
-		it( 'should disable the continue field when experiment variant is shown, opt in checkbox is checked and email field is empty', () => {
+		it( 'should disable the continue field when opt in checkbox is checked and email field is empty', () => {
 			props.context.businessInfo.location = 'AW';
 			props.context.onboardingProfile.is_store_country_set = true;
 			render( <BusinessInfo { ...props } /> );
@@ -350,7 +341,7 @@ describe( 'BusinessInfo', () => {
 			expect( continueButton ).toBeDisabled();
 		} );
 
-		it( 'should correctly send event with opt-in true when experiment variant is shown, opt in checkbox is checked and email field is filled', () => {
+		it( 'should correctly send event with opt-in true when opt in checkbox is checked and email field is filled', () => {
 			props.context.businessInfo.location = 'AW';
 			props.context.onboardingProfile.is_store_country_set = true;
 			render( <BusinessInfo { ...props } /> );

plugins/woocommerce/changelog/add-remove-email-marketing-experiment

@@ -0,0 +1,4 @@
+Significance: patch
+Type: add
+
+Removed experimental code for email marketing opt in