diff --git a/plugins/woocommerce-admin/docs/examples/extensions/add-report/woocommerce-admin-add-report-example.php b/plugins/woocommerce-admin/docs/examples/extensions/add-report/woocommerce-admin-add-report-example.php
index a65d61b09bf..60093d053a2 100644
--- a/plugins/woocommerce-admin/docs/examples/extensions/add-report/woocommerce-admin-add-report-example.php
+++ b/plugins/woocommerce-admin/docs/examples/extensions/add-report/woocommerce-admin-add-report-example.php
@@ -30,3 +30,20 @@ function add_report_register_script() {
 	wp_enqueue_script( 'add-report' );
 }
 add_action( 'admin_enqueue_scripts', 'add_report_register_script' );
+
+/**
+ * Add "Example" as a Analytics submenu item.
+ *
+ * @param array $report_pages Report page menu items.
+ * @return array Updated report page menu items.
+ */
+function add_report_add_report_menu_item( $report_pages ) {
+	$report_pages[] = array(
+		'title'  => __( 'Example', 'woocommerce-admin' ),
+		'parent' => '/analytics/revenue',
+		'path'   => '/analytics/example',
+	);
+
+	return $report_pages;
+}
+add_filter( 'woocommerce_admin_report_menu_items', 'add_report_add_report_menu_item' );
diff --git a/plugins/woocommerce-admin/includes/features/analytics/class-wc-admin-analytics.php b/plugins/woocommerce-admin/includes/features/analytics/class-wc-admin-analytics.php
index e8209c9f54a..8baac3660c7 100644
--- a/plugins/woocommerce-admin/includes/features/analytics/class-wc-admin-analytics.php
+++ b/plugins/woocommerce-admin/includes/features/analytics/class-wc-admin-analytics.php
@@ -83,87 +83,66 @@ class WC_Admin_Analytics {
 			56 // After WooCommerce & Product menu items.
 		);
 
-		wc_admin_register_page(
+		$report_pages = array(
 			array(
 				'title'  => __( 'Revenue', 'woocommerce-admin' ),
 				'parent' => '/analytics/revenue',
 				'path'   => '/analytics/revenue',
-			)
-		);
-
-		wc_admin_register_page(
+			),
 			array(
 				'title'  => __( 'Orders', 'woocommerce-admin' ),
 				'parent' => '/analytics/revenue',
 				'path'   => '/analytics/orders',
-			)
-		);
-
-		wc_admin_register_page(
+			),
 			array(
 				'title'  => __( 'Products', 'woocommerce-admin' ),
 				'parent' => '/analytics/revenue',
 				'path'   => '/analytics/products',
-			)
-		);
-
-		wc_admin_register_page(
+			),
 			array(
 				'title'  => __( 'Categories', 'woocommerce-admin' ),
 				'parent' => '/analytics/revenue',
 				'path'   => '/analytics/categories',
-			)
-		);
-
-		wc_admin_register_page(
+			),
 			array(
 				'title'  => __( 'Coupons', 'woocommerce-admin' ),
 				'parent' => '/analytics/revenue',
 				'path'   => '/analytics/coupons',
-			)
-		);
-
-		wc_admin_register_page(
+			),
 			array(
 				'title'  => __( 'Taxes', 'woocommerce-admin' ),
 				'parent' => '/analytics/revenue',
 				'path'   => '/analytics/taxes',
-			)
-		);
-
-		wc_admin_register_page(
+			),
 			array(
 				'title'  => __( 'Downloads', 'woocommerce-admin' ),
 				'parent' => '/analytics/revenue',
 				'path'   => '/analytics/downloads',
-			)
-		);
-
-		if ( 'yes' === get_option( 'woocommerce_manage_stock' ) ) {
-			wc_admin_register_page(
-				array(
-					'title'  => __( 'Stock', 'woocommerce-admin' ),
-					'parent' => '/analytics/revenue',
-					'path'   => '/analytics/stock',
-				)
-			);
-		}
-
-		wc_admin_register_page(
+			),
+			'yes' === get_option( 'woocommerce_manage_stock' ) ? array(
+				'title'  => __( 'Stock', 'woocommerce-admin' ),
+				'parent' => '/analytics/revenue',
+				'path'   => '/analytics/stock',
+			) : null,
 			array(
 				'title'  => __( 'Customers', 'woocommerce-admin' ),
 				'parent' => '/analytics/revenue',
 				'path'   => '/analytics/customers',
-			)
-		);
-
-		wc_admin_register_page(
+			),
 			array(
 				'title'  => __( 'Settings', 'woocommerce-admin' ),
 				'parent' => '/analytics/revenue',
 				'path'   => '/analytics/settings',
-			)
+			),
 		);
+
+		$report_pages = apply_filters( 'woocommerce_admin_report_menu_items', $report_pages );
+
+		foreach ( $report_pages as $report_page ) {
+			if ( ! is_null( $report_page ) ) {
+				wc_admin_register_page( $report_page );
+			}
+		}
 	}
 }